00:02well something you spoke to there is the
00:06ability for these Technologies to be
00:07exponential right what we see today from
00:10private tier might not be what it is in
00:12five years or 50 years and I had the
00:14privilege of talking to Alex yesterday
00:16and he told me this story about you from
00:19the very very early days where when you
00:21were younger you basically told your dad
00:23Hey Dad I want to have a computer
00:24someday and he said because at this time
00:27this is true he said you're crazy
00:28computers cost as much as a house and
00:30you told him well Dad I'll live in an
00:31apartment and you seem to really really
00:34just want a computer at that time
00:37um to your point earlier starting Apple
00:38was not about building one of the
00:40biggest businesses in the world it was
00:42wanting a computer and wanting other
00:45I'm curious just to know from a personal
00:47perspective what did you see back then
00:49was it truly just like a personal need
00:51for this device or I want to you know
00:54dig into that early woz brain and and
00:56hear your perspective on what was going
00:57on in those early days a lot of great
01:00things come personally and I learned
01:01even I taught middle school and
01:03Elementary School for eight years
01:04straight full time full time like every
01:07hour of the day up to seven days a week
01:08no press allowed so it's not a big story
01:10but I learned that it was less important
01:13that you're speaking facts and knowledge
01:14from your mouth knowledge was less
01:16importance than the motivation of my
01:18students to learn had to have find ways
01:20to make it fun to make it understandable
01:22to make it um you know like stories that
01:25tell what's in their head and that's
01:28when I decided you know what wanting
01:30something is even more important and I
01:31go back I wanted a computer it was in my
01:33heart and I didn't know if I ever ever
01:35get it I didn't know if designing
01:36computers would ever be a job for
01:38engineers because we were back in the
01:39analog days you know smart math stuff
01:41and but I kept it in me and eventually I
01:44found the path to do it so I was is
01:45building a computer for myself and
01:48turned out that the point in time luck
01:50is sometimes there's a lot of luck in
01:51business success and the point in time
01:53that I was going to build that computer
01:54no matter what it was worth turned out
01:56to be worth a ton and you know and then
01:58a lot of times when people are
01:59successful in technology I've seen them
02:01look off into space because we almost
02:03all come from science backgrounds and
02:05even when we when Apple went public
02:09um our president Mike Scott maybe 81 or
02:12um started a little company with some
02:13people I even I funded into that he's a
02:15friend and actually we did a launch of a
02:18rocket from out at Sea from somewhere so
02:21I don't know there were a bunch of
02:22Rocket Engineers around saying it is
02:24possible to do with let's say money now
02:27governments have all the resources you
02:28know but they're stale in their
02:30approaches because of it here's what we
02:32can do very successfully very stably we
02:34know we'll get there if we put enough
02:35money in and test enough and Private
02:39Industry works so differently I've only
02:40been in private and I just love having
02:42ideas and thinking about them and you
02:44know thinking different and the
02:46creativity that comes about when you
02:48think my gosh I could do something they
02:50haven't done before or maybe the
02:51resources are cheaper the sorts of huge
02:54Computing devices are cheaper to make
02:56and maybe certain types of motors and I
02:58can do something that hasn't been done
02:59before sensors that didn't exist before
03:02and let's you gotta always shoot for the
03:04top being you know one of the leaders in
03:06the world and that's just how we think
03:08so a lot of times when I think of
03:10government versus private I also come
03:12down to types of people which is very
03:14important and you have an inventor who
03:16could be given a job and they've gone
03:18through all the the right they have the
03:20right skill sets and they've gone
03:21through the right University you know
03:23majors and phds and and uh and they're
03:25an engineer and they can design what you
03:27sign them but then there's the inventor
03:29you know it goes along thinks oh my gosh
03:31is there something I'm interested in
03:32that I could do and would it work and
03:35maybe it hasn't been done before and can
03:37I make a different make a difference in
03:39the world and the inventor wants to run
03:41into a laboratory hook up some demos
03:43real quick try to get some sort of pro
03:45prototype to show that the idea is good
03:47is right and that's the sort of person I
03:50am it's in your personality you don't
03:51change it you don't just say tomorrow
03:52I'm going to be an inventor today I'm an
03:54engineer you're usually one or the other
03:56so um it's that's that's another
03:59advantage of Alex you know putting
04:00together privateers we're looking for
04:02the inventor types you know yeah
04:04definitely I mean another word sometimes
04:07people use for inventor is visionary and
04:09I'm curious in the early days when you
04:12were just out of passion creating these
04:15could you see the path to today of
04:18course you can't picture everything with
04:19so many advancements since those early
04:22days but like how far along were you
04:25actually envisioning and I'm asking this
04:26partially because even if we apply this
04:28to space a lot of the things that people
04:31talk about in the realm of space Also
04:33sound kind of like science fiction right
04:35they probably won't be eventually but
04:37I'm trying to understand also how you
04:38how far along you see or the
04:40extrapolation that maybe goes on in your
04:42brain when you're originally talking
04:44about yes a computer with 200
04:45transistors and now we're talking
04:47billions and and the applications that
04:49have kind of sprung from that I myself I
04:52was really a great engineer in certain
04:54field and I was designing the hottest
04:55products in the world for Hewlett
04:56Packard without even having a college
04:58degree yet and then you have you talk
05:00about Visionary Vision see in the future
05:02uh that's difference of invention though
05:05inventor really wants to actually go in
05:06and create something today that didn't
05:08exist and not have a vision that's 50
05:10years out or 10 years out because that's
05:12science fiction a lot and everybody can
05:14talk about and say later on see I
05:16proposed it but it wasn't possible to do
05:18with money and the engineer says feet on
05:20the ground what can I actually do and
05:22build and deliver to people when we
05:24started Apple you know we had a great
05:26product it was going to be all the
05:27revenues of Apple for the first 10 years
05:28but we had such a we had a great lead
05:30and we were comfortable we could do what
05:31we wanted but the amount of memory that
05:36costs you know we would reckon the days
05:38of tape it cost about a million dollars
05:40a good fraction of a million dollars do
05:42you think we saw today where you have
05:43advice in your hand with a thousand
05:47um no Steve Jobs was very instrumental
05:49in always taking us do what we can do
05:52today try to do something a little more
05:53tomorrow a little more and we you can
05:55have a lot of failures too if you'll
05:57have one great product bringing in the
05:58revenues but the whole idea was we'll
06:00move towards the future and we'll be a
06:02part of it and we'll be in with it and
06:03after all you look back and it was kind
06:05of invisible the steps we took but they
06:07all led to today and then there was some
06:10um you know some of that invention stuff
06:11we got to Steve Jobs's Apple II was
06:14really the iPod music music and uh and
06:18that was the first time oh my gosh up
06:20till then our company valuation was the
06:22same as the old Apple two days and then
06:24all of a sudden we sold it to everyone
06:26in the world and our sales doubled and
06:28our profits doubled and the board gave
06:30Steve Williams and stock options and jet
06:32airplanes that was the turning point and
06:34then the iPhone was even better better
06:36and it was based on the iPod not the
06:39reverse not a phone and we'll include an
06:40iPhone more like it's an iPod but you
06:42get a phone with it and so it's hard to
06:45say that you really see the future more
06:47than a year ahead when you're working a
06:48year ahead on your projects whenever I
06:50tried to see the future a year ahead I
06:53knew it one year ahead because I was
06:54working on it if I look two years ahead
06:55made some guesses oh my gosh other
06:57aspects other Technologies and all came
06:59out of from outer space and people's
07:01desire which way they wanted to go was
07:04different it's very hard to predict even
07:05two years ahead successfully the way I
07:07work nowadays we got huge big companies
07:09so it's kind of like you know anything
07:11they work on is going to be successful
07:12it's not it's not as much a it's not as
07:15much of a gamble but you know the real
07:18real inventors like to gamble like to
07:20prove the world that they can do more
07:21than you ever imagined
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