00:02but I want to hear from you from the
00:05perspective that you mentioned before of
00:07this Power Balance being messed with
00:10with every new technology and as more
00:12people start to work remotely and
00:13reconsider all this how would you frame
00:16the pushback of remote work with this
00:19idea of a power shift or Society
00:24yeah so this really comes up uh I mean
00:26there's a bunch of there's a whole bunch
00:28of angles on this but like the one
00:29that's the one that I hear about all the
00:30time right now is when I talk to big
00:31company CEOs right so you talk to CEOs
00:34of like big Banks or big software
00:35companies right big big big big whatever
00:39um you know this basically is the
00:40conversation right because because what
00:42happened is basically you know if you're
00:43the CEO of a big company today you know
00:45you came up in an environment where
00:47everybody was in physical proximity
00:49right you you came up where the whole
00:50the whole way that you came up the whole
00:52way that you played politics and like
00:53got yourself in position and got
00:55yourself exposed to the important people
00:56and got promoted and like all this stuff
00:58you know did work with your teams right
01:00you know the way that you did Beals the
01:02way that you like you know had had
01:03relationships with other people in the
01:05industry like you know the way you dealt
01:06with customers it was all based on
01:08in-person proximity right and which
01:09meant either in the office or by or by
01:11the way it meant on the road right
01:12business travel and that's true
01:13basically of like the entire management
01:15hierarchy of like every existing big
01:16company like they're all like that right
01:18and so all of a sudden now you have this
01:20like you have this incredible kind of
01:22you know phase shift happening and so
01:23now it's like okay like a whole bunch of
01:26questions open up like how does the
01:29um you know what is the balance between
01:31local you know kind of you know in
01:34um you know how what is what are the
01:36implications of that for the org chart
01:37right you know job job roles change um
01:40geographically where should companies be
01:42located right I'll give you an example I
01:44talked to the head of one one big
01:45company that has based in Manhattan
01:47they've got about 20 of their employees
01:48are at these super Advanced knowledge
01:50workers about 80 are kind of back office
01:51White Collar clerical workers you know
01:54that SEO is like look like the 80
01:55clearly don't need to be in Manhattan
01:57anymore like we can put them in like
01:58South Dakota you know we can pay them
01:59like half as much there will be their
02:01standard of life will be twice as high
02:03um you know they'll be a lot happier
02:06um and uh and you know we can do that
02:09um now you know he says I think we still
02:10need to keep the 20 of the creatives
02:12together but like by the way the
02:13creatives get a vote too and if they
02:15decide to leave you know the in-person
02:17job and go remote and work for another
02:19you know company that industry that's
02:20one of the higher remotely like they
02:21have the ability to do that so like a
02:24lot of of these companies I think are
02:25going to like really dramatically
02:26restructure over the course of the next
02:27five years a lot of these CEOs basically
02:30the big companies CEOs are like well we
02:31could never go full remote like that's
02:33impossible we can't do it you know you
02:35could talk to Startup CEOs and they're
02:37like well maybe we can right and so like
02:39here I'll talk our book for a second
02:41I'll kind of you know um I'll I'll get
02:43as close as I can to kind of saying that
02:44we might have something figured out
02:46um you know look it may be that the
02:48remote work Revolution is just really
02:49bad for big companies right it just may
02:52be that it takes existing systems and
02:53models for how big companies operate and
02:55it basically breaks them
02:57um and it may be that remote work is the
02:58kind of thing that you need to build a
02:59new company to be able to know how to do
03:01properly right because you need to kind
03:02of build a culture from scratch you need
03:04to build systems from scratch you need
03:05to build processes from scratch you need
03:07to build it may just be remote companies
03:09just need to get built differently and
03:10it might actually not be possible to
03:12reconstruct a big old company that's
03:14done thing what things things went away
03:15and just restructure it so they can do
03:16things a completely different way and so
03:18you know this may accelerate the process
03:20of the you know turnover where some big
03:22companies you know go away faster and
03:24some new companies get much bigger
03:25faster like that's a possibility
03:27or by the way you know maybe I'm full of
03:31it right and maybe the opposite is true
03:32like maybe it turns out work just isn't
03:34good enough or maybe it turns out we
03:36actually don't have remote maybe we
03:38don't have the Technologies yet right
03:39maybe we need holographs right maybe we
03:43need you know big teleconferencing rooms
03:44maybe we need you know I don't know
03:46maybe I'll give you an example maybe
03:48every company in a certain size should
03:49own it it should own its own like
03:51literally its own hotel resort right and
03:54so right and so maybe what happens is
03:56basically like every team should be
03:58basically in Residence at like a really
04:00cool like hotel resort location for like
04:01you know a month in the spring and a
04:04month in the fall in a resort and maybe
04:05the company should just be running their
04:07teams through that and unless they do
04:08that kind of thing to be able to have
04:10critical mass of the bonding like maybe
04:11it just won't work and like maybe that's
04:13a you know maybe that's a new kind of
04:14real estate development that has to
04:15happen you know to be able to have
04:17basically sort of think about a sort of
04:18corporate Resorts like to be you know
04:20right in other words to be an attractive
04:22enough place to come where you're
04:23willing to actually be away from home
04:24for a month maybe you can even bring
04:25your family with you right but everybody
04:27gets to work together like that you know
04:28those don't exist today
04:30um and so I'm just speculating but like
04:32maybe there are things like that that we
04:34have yet to figure out
04:36um I I just have like a very strong
04:37sense that on the other side of this the
04:39world's going to work very differently
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