00:00and I just want you to know that it's
00:01part of the game to get punched and the
00:03question is not are you gonna get back
00:06in the game the question is is when back
00:09in August after a6c announced our
00:11investment into Adam Newman's new
00:12company flow it felt like almost
00:14everyone whether it was other VCS
00:16Founders or journalists had something to
00:18say but the one person you didn't hear
00:20from was Adam himself and this never
00:22shared before footage from our American
00:24dynamism Summit back in November Adam
00:26sits down with a16c co-founder Mark
00:28Andreessen and a 16c venture General
00:30partner David ulovich they start by
00:33discussing why Adam's chosen to step
00:34back into the arena but also why flow
00:37that leads into the inevitable
00:38conversation around how the pandemic
00:40fundamentally shifted both work and home
00:42as they touch on a16z's move to the
00:44cloud cities as startups and ultimately
00:47what it might take to disrupt the
00:48world's largest asset class we also get
00:51an insights group into how Adam is
00:52thinking about the four pillars of flow
00:54from technology to financial services
00:56finally this video was recently
00:58published alongside our full live
00:59library of American dynamism Summit
01:01recordings which you can find at
01:14thank you gentlemen for being here I'm
01:16going to just jump right into it those
01:18of you that have uh heard Adam and Mark
01:20speak know that they have a lot to say
01:22and they're very smart so we aren't
01:24going to waste any time
01:26Adam three years ago you stepped down
01:28from your role as CEO of wework one of
01:30the most well-known real estate
01:32companies ever created
01:34you could have sailed off into the
01:35sunset a lot of Founders do that hang
01:37out in the Mediterranean uh but you
01:39decided to start another company again
01:40you're not naive you know it's hard you
01:43know that there's a lot of attention on
01:44you uh so how did you decide that you
01:47wanted to Chase and build a new
01:48impactful company and uh chase a big
01:51vision and dedicate your time to
01:52building why why get back in the game
01:54get back in the arena
01:56first of all thank you for having me
01:58thank you Mark thank you David I
02:00apologize about the sandals I broke my
02:02toe I'm supposed to wear different shoes
02:06you know when I stepped down three years
02:11the first thing I actually did was I
02:13took a moment and I just wanted to take
02:15a second and think of the successes but
02:17also think of the mistakes and the
02:19lessons and all the different things
02:20that that I did and that we did as a
02:23team and even though I was very proud of
02:25what we built I really felt like there
02:27was a lot of thinking to do and that was
02:29sort of my first thing
02:30as that was happening I started building
02:32a family office and with my family
02:34office we invested in about 50 Venture
02:36Investments we did private Equity
02:39Investments we did liquid market trading
02:41and each one of those things taught me
02:43something new that I wasn't aware of
02:45before liquid markets actually taught me
02:47about Wall Street and as I was sitting
02:50with the team and we were doing
02:51different investing and listening to
02:52earning calls I was like oh wow that's
02:55what you guys are listening to and
02:56that's what's interesting for you and
02:58that gave me a perspective that I didn't
03:01when I was sitting with entrepreneurs as
03:03we did our Venture investing the first
03:05part when you invest and write the check
03:06is a lot of fun but then comes the part
03:08where you're talking to them and
03:09listening and they have problems and I
03:12got to give advice to these
03:13entrepreneurs and they didn't always
03:17and I was like okay that's how it feels
03:19when an entrepreneur is on the list I
03:22was like okay I got that and that taught
03:24me a lot and actually made me understand
03:25Mark and Ben and Venture Capital more
03:29and as we're doing all of this and this
03:31is now where covet is happening this is
03:33March 2020 we were looking at real
03:35estate because it's something we care
03:36about and we just felt that there was
03:38going to be an opportunity in
03:39multi-family it was a simple trade it
03:41was cap rates were at four eight and we
03:43thought they were going to compress and
03:45we saw interest rates and we thought
03:46there was an opportunity so we decided
03:48to go as a as a family office very deep
03:50into multi-family we bought
03:52approximately 4 000 Apartments
03:54and as we're doing that I started
03:58walking these buildings and even though
04:00initially it was a trade I started
04:03feeling like there was something more
04:04that can be done I started feeling like
04:06the residential experience is not what
04:08it should be and just to backtrack this
04:10a little bit so going backwards again to
04:132019 we're stepping down and now it's
04:15early 2020 as the whole thing is
04:18happening and maybe you wouldn't be
04:19surprised but the phone is not ringing
04:22as much as it used to be just a few
04:25months before I got a phone call from
04:27Mark and we never met and Mark
04:30introduces himself hello I'm Mark
04:31Andrews and I said I know you are mark
04:33thank you so much for calling me and he
04:36sort of we're having discussion we're
04:38talking about something but very quickly
04:39turned to Mark asked can we saw Adam how
04:42and I told him this and that and this
04:44and that and he says to me oh you're
04:47still in that stage and I look I was
04:50like this was on the phone I said the
04:51mark what stage is that and he goes the
04:54stage where you believe everything the
04:57and I said that well I'm not in that
04:59stage and I know we built a great
05:01company and of course I don't believe
05:02but you know they are saying quite a lot
05:05and Mark says to me Adam we don't know
05:07each other but let me tell you something
05:09about venture capital and high growth
05:11companies and the bigger the Venture the
05:13bigger the growth what I'm about to tell
05:14you is more true it's hand-to-hand
05:16combat anybody who doesn't know that
05:19Ventures hand-to-hand combat doesn't
05:20actually understand or has never done it
05:22before and when you fight once in a
05:25while you get punched and he said I
05:27guarantee you because he was very nice
05:28he said a lot of our companies use your
05:30products not just in the US but all over
05:31the world instead I guarantee you that
05:34for every mistake you made there's a
05:35hundred things that you did right and I
05:37just want you to know that it's part of
05:38the game to get punched and the question
05:41is not are you gonna get back in the
05:43game the question is is when and just so
05:47you know you have a friend here that
05:48you've never met before but we've been
05:50tracking even if you ever decide to do
05:51anything then then call US
05:54and now fast forward well I'll say one
05:58more thing about it because it was very
05:59meaningful I hung up the phone and I
06:01still remember this I walked to Rebecca
06:03my wife and I was like I just had the
06:05most amazing phone call this guy Martin
06:08treason and explained to her who Marcus
06:09called me and basically was very
06:12encouraging and gave me a different
06:13perspective to look at what just
06:18she thought it was amazing and I thought
06:20it was amazing and Mark I don't know if
06:21I've ever had the chance to actually
06:23tell you it was a meaningful moment for
06:25me and I really appreciate it
06:28and fast forward now a year and a half
06:31we kept these buildings that we bought
06:33ended up being a really good trade and
06:35everything that we thought was happening
06:36was happening and we started building
06:38this brand it didn't have a name yet but
06:40we started building this business and we
06:41saw all this opportunity which we'll
06:43talk about a little bit later and around
06:46February we spoke again and Mark asked
06:49me what's up and I told him what was
06:51happening and that we've been developing
06:52in the business by this point this is
06:54over a year old and we've been doing
06:56more and more and we started Building
06:57Technology and we bought a company and
06:59we did a few different things and Mark
07:01said that when you come and present it
07:02to the team and we went and we met the
07:08the first thing I noticed when we all
07:10met is that the Andreessen Horwitz team
07:12was not like the venture capitalist that
07:14I was used to and I had quite a lot of
07:16experience with Venture Capital before
07:18and it didn't feel like investors it
07:20actually felt like businessmen like
07:22entrepreneurs and I actually asked I
07:23just asked mark behind stage I said how
07:25many partners do you have that are
07:26entrepreneurs and he said 20. and I
07:29gotta tell you that's very different
07:30from other businesses
07:32and as as we're having the discussion
07:35one of Mark's Partners asked me Adam are
07:37you raising money and I said I'm not
07:39sure we're going to build this one on
07:40our own I'm not sure because one of our
07:42lessons was you got to choose your
07:43partners really carefully he said well
07:45maybe you should consider us let us look
07:47into the business and see if it's
07:48interesting and if so maybe we should
07:51consider us and then Digi led a very
07:54rigorous diligence process and they
07:56asked us a lot of questions and learned
07:58everything about our business and as we
08:00were getting to know Andresen I realized
08:03that these are the kind of partners that
08:04I was always looking for but never
08:06really knew that existed
08:09so to answer your question
08:11I was always building it but building it
08:14with a partner was something that only
08:15happened because of this demon because
08:17of the way I met them and I could just
08:19tell you that we had our first board
08:20meeting and one minute afterwards Mark
08:22called me and said Adam can I give you
08:24some feedback I said of course Mark he
08:26said well when your team said this and
08:27this and this I don't agree with that
08:29let me tell you why and here's the
08:31experience I have and here's what I want
08:32to warn you from so I welcome the
08:34feedback I'm so excited to be a partner
08:36I'm excited to be back in the game not
08:38alone but with the team and we're just
08:41getting started but the future is
08:43there's a lot of potential that's that's
08:45awesome and I will say on there's a
08:48whole bunch of venture capitals in the
08:49room and we are all very happy that we
08:51work exists so that our portfolio
08:53company is not signing these long-term
08:54leases in this Dynamic world that we
08:56live in and they get to go into the
08:58offices they want to be in in the right
08:59cities at the right time so what we're
09:01going to talk more about flow in the new
09:03business in a moment Mark I want to
09:05shift to you you know you and I have
09:07talked about housing for a long time
09:08long long before this investment
09:10something you've thought about for a
09:13why is housing important why is it
09:16particularly relevant why is it even
09:17part of American dynamism
09:19yeah so there's a critique of Silicon
09:22Valley in the tech industry that you
09:23know on various sometimes I agree with
09:25sometimes I don't but um you know
09:27there's a critique that basically says
09:28look you guys have done a great job you
09:29know silicon Valley's done a great job
09:30over the years like the really like
09:33um and so like you know um you know
09:35you've consumed electronics and video
09:37games and media and e-commerce and like
09:40it's all great it's all fine it's all
09:41good and by the way like we do those
09:43things we're very proud of our efforts
09:44in those spaces and we actually think we
09:47actually think they're very important
09:48but you know they're basically they're
09:51um and then if you look at basically the
09:53GDP pie chart which is also the you know
09:55sort of consumer spending pie chart the
09:57the things that people spend money on
09:58that really matter in their lives
09:59there's basically three really big ones
10:01uh right Healthcare education and
10:05um and if you look at kind of all the
10:06economic statistics by sector Healthcare
10:08education housing are basically
10:09increasing uh you know in terms of cost
10:12you know at a much faster rate than than
10:14all the others um and there are the
10:16sectors where the the tech industry has
10:17had the least impact historically and
10:19you know and of those the biggest one is
10:21housing right it's sort of the housing
10:22is the single biggest uh you know kind
10:24of thing that most families spend money
10:26um and so you know it's really Central
10:27you know for from from that standpoint
10:30um you know it's very Central from a
10:31from a from an economic standpoint in
10:32the life of a family because right
10:34there's this you know very big question
10:35which is you know if you you know if if
10:37you own there are you know potentially
10:39big downsides because you might be stuck
10:40you know in one place where maybe you
10:42don't want your family to be for the
10:43next 30 years because maybe opportunity
10:46um you know but if you rent you don't
10:47necessarily write build up Equity by
10:49default you know with the way that most
10:51uh most uh most apartment offerings work
10:54um so they're you know so there's big
10:56economic consequences there's also big
10:58social consequences and political
10:59consequences right which is um you know
11:01and this is something that's kind of
11:03been deep in the American character for
11:04you know for for many decades but this
11:06idea that if you basically if you if you
11:09a sense of commitment if you have a
11:12sense that you are actually invested in
11:14the place where you live you were more
11:15connected to the society you're more
11:17connected to the culture and then
11:19ultimately you're more you know you're
11:20more connected to the politics you know
11:21to the politics of the to the political
11:23uh to the political body
11:25um and so you know there's been
11:26long-running policies in in you know the
11:27United States to encourage homeownership
11:29now it turns out those could be overdone
11:31they can end up with problems and we saw
11:32a lot of the problems that kind of you
11:34know came out of that approach and you
11:35know kind of the historical approach in
11:36the in the 2008 financial crisis but
11:38nevertheless there is like a very kind
11:40of big deep meaningful you know kind of
11:41sense of identity that comes with uh
11:44um why does this matter uh you know kind
11:47of from a from a broad standpoint
11:49um so the reason I think this matters so
11:50much is because uh geography is so um uh
11:54Central to economic opportunities so
11:56right so so basically take a step back
11:59uh the role of cities right in human
12:01society so like cities are a human
12:03invention you know if there were many
12:04hundreds of thousands millions of years
12:06where you know people you know people
12:07were running around without you know in
12:09clients and tribes uh not forming into
12:11cities then about 4 000 years ago cities
12:13were basically invented and and people
12:14started to Cluster uh that way
12:17um why were cities invented a bunch of
12:19reasons but one of the big ones is
12:20there's there's economic payoff to being
12:22in a city and the way that it works is
12:24if you are you know if you have a
12:26certain level of productivity and you're
12:28in a rural environment you don't have
12:30many opportunities to work with other
12:31people right who are highly productive
12:33if you move to a city all of a sudden
12:34you're surrounded by lots of other
12:36people who are highly productive and all
12:37of a sudden there's a catalytic effect
12:39basically this this this positive
12:40feedback loop that forms where kind of
12:42everybody becomes more productive and so
12:44basically it's the these cities are
12:46basically the foundation of modern
12:48economic growth economists call this the
12:50agglomeration effect which is basically
12:52if you like slam people together you you
12:53know sort of uh you know you can get a
12:55lot of good things out of that
12:57um you know the the the the the West
12:59developed you know we the the story of
13:01the West is the story of cities and the
13:03creation of all these the you know these
13:04these amazing cities
13:06um and then you know over the last 50
13:08years you know that that kind of trend
13:09has gone into hyperdrive and you've had
13:11this emergence of what economists call
13:12Superstar cities where you've got these
13:14specific cities like Washington DC New
13:16York City Boston San Francisco Bay Area
13:18Los Angeles you know um and then you
13:21know internationally London and Tokyo
13:23and Singapore and so forth and Paris
13:24there are kind of these cities that are
13:26like irresistible draws for people who
13:28are you know highly ambitious and want
13:29to be around a lot of other highly
13:31ambitious highly productive people it
13:33turns out as a result of that Superstar
13:35City clustering thing there's been a
13:36bifurcation in the housing market right
13:38where basically those Superstar cities
13:40they become you know basically occupied
13:42at some point you know people end up
13:43with a political agenda and then they
13:44stop building housing right and so the
13:46places where people want to go and want
13:48their kids to go are very difficult to
13:50get to in the San Francisco Bay area is
13:52like a you know a classic example this
13:53you know San Francisco last year like
13:55authorized I think 6 000 new housing
13:57units right which it was just like an
13:59absurdly low number relative to the the
14:00demand for people who want to move there
14:03um and then the places where that do not
14:04have this kind of clustering
14:06agglomeration Superstar City effect you
14:07know they build plenty of housing but
14:09there's not there's not as much
14:11so so heading into covid you just you
14:13saw this incredible bifurcation and you
14:15saw the American economy and you see it
14:16in American politics where basically
14:18you're either in a city you buy a home
14:19you know you've kind of got got you've
14:21got the whole commitment you've got that
14:22level of opportunity for you and your
14:23family right or you're in a more rural
14:25environment and you're basically stuck
14:27and you don't have access to good jobs
14:28and your kids are not going to have like
14:29high-tech jobs and it's you know
14:31basically it's you're going to have a
14:32lower quality of life
14:33um this was becoming a very big issue
14:35this become a very big issue by the way
14:37for for us because we were kind of we
14:38were basically getting stuck in the
14:40geographic confines of Silicon Valley
14:41like we were our companies were like
14:43penned in and it was becoming very hard
14:45for companies to grow in that area
14:47and then basically you know a horrible
14:48tragedy struck that turned out to also
14:51be in some ways a miracle in terms of I
14:52think the long run consequences which is
14:54coven right and you know none of us
14:56would have hoped that covet would have
14:58would have happened and it has been a
14:59horrible tragedy for for many people and
15:01I think you know broadly for our society
15:03but nevertheless covid was a System
15:05Shock right that caused all big
15:07companies to basically instantly Move
15:09online and a hard cut over you know in
15:11kind of a way that I never imagined was
15:14um it was also an instant proof that
15:16companies really can run at least for
15:18some time they can actually run uh
15:19online right basically like no big
15:22company actually stopped operating as a
15:23consequence of this dramatic shift from
15:24from in person uh to online
15:27um and then all of a sudden like that
15:29opened the door to you know every CEO
15:31every manager every entrepreneur every
15:33investor thinking oh
15:35um okay the post-covered world is not
15:37going to be like the free coveted world
15:38the post-covered world is going to be an
15:40opportunity to rethink and reinvent how
15:42companies are organized it's going to be
15:43an opportunity to reinvent how
15:44Industries are organized it's going to
15:46be an opportunity to reinvent you know
15:47how geography works right what the role
15:50of cities is it's going to be an
15:51opportunity to spread the economic
15:53activity from cities much more broadly
15:55you know potentially throughout the
15:57um you know every employer every company
15:59every CEO here you know is is having
16:01some version of this conversation you
16:02know with their own company we talk
16:03about this with our Founders all the
16:06um and then there's the corresponding
16:07question that's opened up which is how
16:08are people going to live
16:10um and some people are going to continue
16:11living the way that they were and some
16:13people are going to undertake a radical
16:14change in how they live and they're
16:15gonna you know they're gonna go they'll
16:16go remote and all of a sudden you know
16:18you go remote and you have access to you
16:20know thousands of jobs anytime you want
16:21which is a totally new phenomenon
16:24um and then there you now have the
16:26opportunity to rethink how how families
16:27live right and so you know is it
16:29necessary for ambitious kids to leave a
16:31place where they grew up in order to
16:33have access to first-class Economic
16:34Opportunity in 2019 he asked her that
16:37was frequently yes today maybe not
16:39um and so and and I should also say like
16:41it there's no like this is not a zero or
16:43100 thing this is not like a hard cut
16:45over it's not like the whole world goes
16:46remote or stays remote right which is
16:48not what's happening but there's this
16:49moment in time that we're in right now
16:50which is like we can actually we can
16:52rethink and reinvent how companies are
16:55um and how work happens and then we can
16:56also reinvent how people how people live
16:58and give people a lot more options and
17:00um and so I I think basically the
17:02presumptions that have underlied the
17:03whole structure of how the housing
17:05market works and how the industry works
17:07and how people live and work I think
17:09it's basically all it for grabs I think
17:10we have about a five-year window I think
17:12as a society to kind of figure out what
17:13this means and how to adapt um yeah let
17:16me pause there that was awesome
17:20which is a good it's a good segue to
17:22where I want to go into which is uh we
17:24we have seen work become more Dynamic
17:26people now sometimes go into an office
17:28some days a week sometimes they go in
17:30for a couple months and they go to a
17:31different office a different city
17:33um you know like we work with quite
17:35equipped for this kind of dynamic work
17:37lifestyle what are the lessons that you
17:39have learned from wework that you're
17:41going to apply to flow or things that
17:43maybe you didn't you didn't do it we
17:45worked but you thought about that you're
17:46going to apply to flow particularly
17:48around sort of this changing way people
17:50live and work and how people as we get
17:52to rethink the way that we sort of
17:54organize ourselves and and bring
17:56ourselves to to work into home
18:00I think you're right I actually think
18:01flexible work is more relevant today
18:03than 10 years ago so I actually think
18:05it's a better idea today than it was
18:08the obvious lesson is community I think
18:11Corona I think on top of everything that
18:12Mark just said and I'm not going to
18:13repeat any of it but but that's the data
18:15that pushed us into being as interested
18:17as we were in this category but on top
18:20of all of that we for a lot of time I
18:22think a lot of people argued Howard
18:24Schultz used to say Starbucks is the
18:25third place I remember once having an
18:27argument with him I told him we work as
18:29the third place it was like Starbucks is
18:31the third place well I think the first
18:33place turned out to be the third place I
18:35think the home is the most important
18:37thing I think covert taught us that I
18:39think you can take your your work into
18:43your home but you can take your home
18:44into your work and that's affecting a
18:46lot of change also to put the little
18:47numbers behind what Mark is saying 70 of
18:5135 year olds and youngers are currently
18:53renters they don't actually buy and this
18:56number is not because of the interest
18:57rates that have been going up over the
18:58past six to ten months this is a number
19:01from 12 months ago and we believe that
19:03that number is actually only gonna grow
19:05so 70 percent are renters you said it's
19:07a big piece of their spend it's about a
19:09third of their total wallet so you have
19:12this huge asset class largest in the
19:14world 70 of its users are renters it's a
19:17third of their spend and yet they're not
19:19getting an experience that is actually
19:21up to par not to talk about the
19:23financial you mentioned mark that
19:24they're not creating an equity and
19:26they're not creating any equity and when
19:27you put those two things together you
19:29see a real Challenge and what it's going
19:30to do and we're already saying it people
19:32are starting to work where they live and
19:35not just live where they work and
19:36therefore you're starting to see these
19:38movements between cities and you can
19:40even say without becoming too political
19:42but we're in the heart of politics maybe
19:44some of the results in midterms now
19:45showed Democrats that were actually
19:47traveling to new cities and moving to
19:49different places a lot of things are
19:51shifting and the way we live has an
19:54opportunity right now to change because
19:55I think if we weren't clear about it
19:57before how important the home is
19:59everybody is reminded and a great home
20:02and a great experience an elevated
20:03experience is more important than ever
20:05before and then work has talked
20:08accommodate and Mark and I actually
20:10think see the world a little differently
20:11about what if our is every company going
20:14to be a remote company or in-person
20:16company but the answer is obviously
20:17hybrid of the two and as you think
20:20through well harm I'm going to solve
20:22work and how am I going to solve the
20:23future of way people live what I see is
20:26an opportunity to really affect that
20:28change and it's exciting that we're in
20:30DC because this is one of the places
20:32where opportunities like this become a
20:34reality if I could put you put put a put
20:37a point on something that Adam said so
20:38the you know there's sort of this
20:39there's Richard Florida uh to analyzes
20:42these things talks about he calls the
20:43creative class it's kind of you know the
20:44sort of say upper middle class you know
20:46it's it's us it's our kids right um uh
20:49it's it's sort of you know Highly
20:51Educated you know kids who are going to
20:52basically go into a knowledge or create
20:53a profession of some kind right work
20:55work work at a keyboard as opposed to
20:56you know with their doing doing some
20:58form of manual labor manufacturing and
20:59of course you know this is not most of
21:01the economy but this is sort of the you
21:02know kind of the upper middle class um
21:04you know in many ways the cultural
21:05Vanguard for the you know for the
21:06country you know they Define a lot of
21:08the trends and so there's this
21:10experience right that I'm sure a lot of
21:12us have had and a lot of a lot of a lot
21:14of younger people we know have had in
21:15the last especially 20 years you know
21:17really really 20 25 years the sort of
21:19thing where you you know you're growing
21:21up at home you you then go to college
21:23you you spend your time at College you
21:25know for or more years
21:28um and you know you're on this campus
21:30environment and it's you know and
21:31everybody knows like college is kind of
21:32education it's kind of adult they care
21:36um you know it's got all the it's gotten
21:37all the food and entertainment it's got
21:38this whole contained environment it's a
21:40social environment it's a dating
21:41environment right it's kind of this this
21:44um you know you're putatively you're an
21:46adult but you're living in a dorm and
21:47there's like a older adult down the hall
21:49who's taking care of you right so you're
21:51not really fully an adult
21:53um and so you're in that environment and
21:55of course you know in you know 50 years
21:56ago you'd leave that environment and
21:58you'd you know go to work in an office
21:59you'd buy a you know you'd buy a starter
22:00house and you'd be on your you know sort
22:02of traditional American middle class
22:04over the last 20 25 years it became very
22:07common to have this idea of the
22:08corporate campus right and and you know
22:10sort of Google maybe you know really
22:12kind of you know crystallized that in
22:15um you know basically this idea that the
22:17company's facility where everybody came
22:19every day was going to basically be a
22:20continuation of the college campus
22:23um and and that led to kind of this you
22:25know perk Bonanza right so you'd have
22:26this whole thing go to his campus and
22:28it's like gourmet food 24 hours a day
22:29and it's like they'll do your dry
22:30cleaning and they'll walk your dog and
22:31there's you know swimming pools and
22:32there's the thing you know by the way
22:34you know these campuses still exists
22:36they're all 100 converting all their
22:37tennis courts to pickleball courts
22:39because of course that's what
22:39everybody's doing right so so there are
22:42these you know it basically a
22:43self-contained environment and the
22:44theory of it right was if we can get
22:46people you know especially these young
22:47people like inculcate them keep them in
22:49this kind of college campus kind of
22:50environment then they'll basically
22:51they'll work more right we'll get more
22:52out of them because they'll they'll be
22:55um you know it's basically everything up
22:57to not usually including the actual bed
23:00um although sometimes people would sleep
23:02um like like Elon Musk um
23:05but everything you know sort of short of
23:06that um and so as a consequence you'd
23:08have this thing where sort of young
23:09adults kind of stayed in this corporate
23:10campus environment and then as a
23:11consequence they had this incredible
23:13Community right they had this incredible
23:16environment right where they have you
23:17know all these friends co-workers
23:18colleagues you know their you know their
23:20teammates other people who work at the
23:22same company they're going to lunch
23:23going to dinner doing the whole thing
23:25and then and then by the way it also
23:26turns out it's that it's it's just like
23:27the college campus it's the dating pool
23:29um right um and so you know it's you
23:32know basically if you work for you know
23:33for the Google campus or the Facebook
23:34campus like where you're gonna date
23:36probably somebody who also is there
23:37because you're there all the time
23:38together and then you basically like
23:40Drop covet into that model and you just
23:42like detonate it right which is which
23:44which is what's happened right and then
23:45all of a sudden the experience of a kid
23:47going through that all of a sudden it's
23:48like nope nope you don't get that what
23:49you get is you get to sit in your studio
23:51apartment right in front of your laptop
23:53right and good luck right and you're
23:54like cut off from everything else and
23:56like you've got doordash but and you've
23:57got Tinder and like that's your life and
24:00that is not the same thing
24:03um and so and then you know to Adam's
24:05Point like a lot of these companies now
24:06are thinking okay we're gonna have
24:07people come back in the office two days
24:08a week three days a week and we're gonna
24:10have them come back and chance or this
24:11or that but you know this the spirit is
24:13like Elvis has left the building for the
24:14for these kinds of environments like
24:16this is not the way that most companies
24:17are going to operate
24:19um and so all of a sudden the focus on
24:21where you live the focus on what you
24:23know are you literally by yourself you
24:25know do you have roommates are you in a
24:27small you know complex are you in a big
24:29complex do you do you have any sense of
24:31connection whatsoever do you know who
24:33your neighbors are you know most people
24:34historically live in apartments I don't
24:36think they generally would even know who
24:37their neighbors are right the guy next
24:38door is just the guy next door you you'd
24:42um by the way there would be no overlap
24:43where you lived and the people you
24:44worked with would have no overlap right
24:46because there was no point you didn't
24:47worry about whether there were other
24:48people who you worked with who were in
24:49your same apartment complex because you
24:51were seeing them at work all day and so
24:53do you have anything in common with the
24:54people you're in the building with
24:56um and so so there's this there's this
24:57sort of whole model that an entire
24:59generation grew up with that has all of
25:01a sudden been detonated and I I yeah and
25:03I I don't know it may be political I
25:05think the idea of sitting in the
25:06apartment in front of the screen with
25:07doordash and Tinder is not a good life
25:09um and so that that opens the door for
25:11reinvention we don't we don't think we
25:13know it's not a good life because we've
25:15even in the office so you gave Google as
25:17an example Google was inspiration for us
25:19that we work our point was well why
25:21can't small businesses have this great
25:22campus have this great energy and that
25:24was the beginning I remember when we
25:26tried to sell Google but like can we we
25:28could take some of your stuff they're
25:29like you can't take our stuff we're
25:30Google we invented this we ended up
25:32taking some of their stuff and quite a
25:39that same Serendipity feeling that you
25:42feel when you go when you were to go in
25:44an office and connect to this belongs in
25:46a home in a funny way way more than it
25:48ever belonged in an office and when you
25:50think of these apartment buildings and
25:51it is a little sad it's sad that there's
25:53an apartment building with 400
25:55apartments maybe six seven hundred
25:56people with a swimming pool and a
25:58kitchen and a gym and all these
25:59amenities did when you if anybody here
26:01has ever been in a multi-family you do
26:03this amazing tour they show you all
26:04these amenity spaces you never see
26:06anyone there you then move into the
26:08building and you not everyone but a lot
26:10of people live their life that Mark is
26:12describing and that's sad because I
26:14don't think human connection thrives I
26:16actually think I'm so happy we're here
26:17face to face and covet was obviously a
26:20horrible thing but also a miracle at the
26:22same time it's a miracle that we're all
26:24here face to face because this
26:25connection is so much more meaningful
26:27and why doesn't why don't people deserve
26:31that in the home and again I go back to
26:32that number it's a third of their wallet
26:34spent as the Americans were used to
26:36actually for anything we spend if it's
26:38two percent of our world spend one
26:39percent of our wallet spend many
26:41companies that you guys invest in it's
26:43all branded it's always an uplifting
26:44experience if someone doesn't do good
26:46enough experience then the next person
26:47comes and elevates it and yet in
26:50residential and we can talk about why
26:51but in residential never happened and
26:54because it never happened and because
26:56it's so difficult to disrupt it actually
26:58didn't occur and what ends up happening
26:59is that renter is not getting a good
27:02deal neither the experience or the
27:03financial transaction and again that
27:05renter is the majority of the young
27:08yeah I think covid was the first time a
27:11lot of people especially under the age
27:13of of 40 50 first time they ever got to
27:16know their neighbors or they never had
27:17to and they're they're proxy for
27:19Community probably was the workplace and
27:21like you said we're never going back to
27:22that whatever our new normal is it's not
27:24I'm just going to give you a thought
27:25about that it's an American thing that
27:27they never had to like in other
27:28countries where I grew up in Israel
27:30there's no such thing you don't know
27:31your numbers when you don't have sold
27:33you go to your neighbor's door you knock
27:34on the door they don't answer you open
27:36the door it's locked you know where the
27:38key you open it up you go and you take
27:40the self you never break it back yeah
27:41then they go back there's no Soto Adam
27:43took it and and it's it's it's this it's
27:46this community here we call the police
27:48yeah yeah yeah they come in four hours
27:51it's true or San Francisco maybe never
27:54yeah yeah you guys said they said that I
27:56didn't say anything okay yeah but the
28:00point is that's it's such a natural
28:02thing for people living together to
28:04connect and yet we live in a world where
28:06even when people are in the same
28:08building they don't talk to each other
28:09in the elevator when I came to the
28:11United States and used to say hello to
28:13everyone in the elevator people thought
28:15I was weird yeah and I thought it was
28:17weird that you wouldn't say hello
28:18wouldn't you want to know who's living
28:20there and you know we have a lot a lot
28:22of little things and we we haven't
28:23talked about really flow yet
28:26there's a lot of different ideas that we
28:28have but the simple one is when people
28:29tour a building always the the tour the
28:32leasing agent tells you about all the
28:33amenities I would like the listing agent
28:35who's not even going to be called the
28:36listing agent to introduce you to a few
28:38residents who actually like living there
28:40let them tell you why this is a great
28:42building and if it's a fit for you or
28:44not a fit for you and that tiny little
28:45thing I just said is so small and the
28:48fact that it doesn't exist actually and
28:50a lot of people ask me Adam how come
28:51this didn't exist before it doesn't
28:53exist in my opinion because buildings
28:55are full anyway there's a short of
28:57supplies we spoke a little bit about
28:59zoning there's the numbers varies but
29:02between three to five million apartments
29:04and single family homes missing right
29:06now in the US and that number Grows by
29:08hundreds of thousands of units a year
29:10and so there's a shortage of Supply
29:12there's an over demand and no one really
29:14needed to do it and because the
29:16landlords didn't need to do it it didn't
29:17happen and when you think of prop their
29:19companies and Technology I was talking
29:21to Steve case before for a second about
29:23proptech and I'm a little bit about
29:24about all the different Innovations
29:26when when you think well why haven't
29:28people solved this problem before most
29:30popular companies come in and sort of
29:32solve a point solution they have this
29:34one solution but then they need to take
29:36that solution convince the landlords
29:37we're not even interested in buying
29:39anything because they're making money
29:40anyway go to these old Erp systems
29:42connect to the back of these systems
29:44then get the users it's very difficult
29:46which is why the way we want to tackle
29:48it is actually vertical I almost think
29:51excellent the uh we're gonna come back
29:54to that in the vertical software stock
29:56for prop Tech and flow in a minute
30:00um Mark you know we we came out Ben had
30:02a big blog post about how we've moved
30:04our headquarters to the cloud we have
30:06decoupled uh the geography of the firm
30:09um so I guess the first question is like
30:11two parts talk a little bit about the
30:13thinking about moving to the cloud why
30:15did we do it and then talk about how
30:16it's gone yeah and then I'll keep you
30:19honest if I agree yeah so this is yeah
30:21this has been very dramatic I mean look
30:22for for every employer every company
30:23this has been dramatic we've had our
30:25version of it um and for us it's been
30:26very dramatic which is we we made a very
30:28deliberate decision when we started our
30:29firm in 2009 that we were really deeply
30:31going to invest uh in the office and in
30:33particular in one office and so we were
30:35kind of semi-notorious in the industry
30:36for we only ever had one office the
30:38office was in Menlo Park California
30:41um you know this is actually
30:41controversial even in the Bay Area
30:43because there are lots of startups are
30:44actually in San Francisco lots of the
30:46younger people who worked for us lived
30:47up in San Francisco and we said you know
30:48it's our you know and everybody every
30:50year was like we got to put up an office
30:51in San Francisco and we're like nope
30:52single office everybody's gonna be in
30:54the office and and the reason for that
30:56was we wanted the Beehive you know
30:57effect like we wanted people when they
30:59walk in both the people who work for us
31:00but also the people who are visiting us
31:02to really feel like they were tapping in
31:03the energy they were seeing lots of
31:04other interesting people you know that
31:06this was this was the kind of
31:07environment you know and the kinds of
31:09people they want they'd want to be
31:10so we put a really big emphasis on that
31:13um you know we were in there you know
31:14every day all day um working together
31:16you know the whole the whole thing the
31:17whole thing you get from a high
31:18functioning you know kind of office
31:19environment and then like everybody else
31:21in March of 2000 like we shut that down
31:23um and we went you know completely
31:25um and like everybody else we were
31:27shocked that we were able to continue to
31:28run the firm you know as you know you
31:30basically keep everything going uh you
31:34um and so and slack and so forth and so
31:36you know kind of often away we went
31:38um we actually then actually actually
31:39had an incremental process right and you
31:41know the two weeks to crush the curve
31:43turned into two months turned into two
31:45years right it's not like everybody else
31:46we're trying to figure out how long this
31:47is going to last we start doing polls of
31:49our employees and we did like a poll
31:50like six months in and people were you
31:52know some people were like I can't wait
31:53to get back to the office simply people
31:54were like wow I don't know
31:56um you know 12 months the numbers moved
31:5818 months the numbers moved and then we
32:00had one poll where it was basically like
32:02100 of the young parents were like if
32:04you guys want to go back to the office
32:05good luck we're getting different jobs
32:08um it's like I get to spend time with my
32:10kids I get to to be here in the morning
32:11I get to be here at night I'm you know
32:13by the way I'm working at you know I'm
32:14working from home you know you know 12
32:15hours a day or whatever I'm more
32:17productive than ever but like I am not
32:18going to do the you know two or three
32:20hour daily commute you know from South
32:23San Jose or from you know San Francisco
32:25or from the East Bay um you know to go
32:27to Menlo Park I'm just not going to do
32:28it anymore and so that that perked our
32:30ears up because it's like okay that's
32:33um and then the other conversation we
32:34had was basically what's going to happen
32:36to our companies into our industry right
32:38and and so it's certainly not the case
32:40that all of our companies are going
32:41they're certainly not all going fully
32:42remote and we actually have quite a few
32:44companies that have actually elected to
32:45actually stay very office Centric
32:47um which is which is actually a very
32:48interesting counter programming thing
32:49that some people are doing now but you
32:51know generally speaking our companies
32:52were indicating that they were going to
32:53become more flexible and they were going
32:55to really start to spread out um and
32:56then the industry just felt like it was
32:58going to expand and we were seeing you
32:59know a lot of Founders who were
33:01frustrated being in the Bay Area you
33:02know basically left over this period and
33:04they went to other places and they
33:05started companies and and so we
33:07basically decided like we can't be in
33:08the business of partnering with people
33:10who are building the future sure if
33:11we're not living in the future ourselves
33:13and so we basically said we'll just do a
33:15hard reset we'll become um you know sort
33:17of uh say remote Centric or sort of
33:19virtual Centric I just approved a
33:21request we converted we we still have
33:23our office because it's not a long-term
33:24lease uh we converted it to hoteling
33:27um and I just signed off yesterday um on
33:30converting my former office into the
33:31apparently the new Lounge
33:33um so I'm very excited to visit visit
33:36visit the the new Hangouts face
33:39um and so uh basically what we decided
33:42is you know and so basically we're going
33:44to keep we're going to keep offices
33:45basically as as places for people to go
33:47when they need a place to work for basic
33:49for teams to be able to meet together
33:50we're also actually letting our Founders
33:51use our offices more which is actually
33:53helping them figure out how to kind of
33:55um and then we're going to expand
33:59actually the wework model being ahead of
34:00its time we're going to have more
34:02smaller offices and more locations and
34:04so we've opened formally in what do we
34:08at least five which are the which ones
34:11we announced La Menlo SF Miami New York
34:15New York to New York three uh
34:20uh I think that's it for the moment yeah
34:23and then we'll yeah and we'll we'll have
34:24more in the future so we're yeah we're
34:25going to accommodate we're we're now
34:27we're we're a you know we're we're not a
34:29you know we're an investment operation
34:30not a product so we don't we don't have
34:32like you know assembly lines or software
34:33you know kind of you know production so
34:36we have a simpler version of the problem
34:37but we're letting our teams decide
34:39basically how to distribute so we have
34:41some teams that want to be in person we
34:42have some teams that want to be remote
34:43and I would say I think it's gone so
34:46we're doing all that so the way
34:47basically the firm runs now is we
34:48basically run the firm remote like all
34:50the formal meetings are on Zoom
34:51everything is kind of equalized um you
34:53know kind of that way um but the teams
34:55are free to Cluster whenever they want
34:57um and then we have a very big focus on
34:59two things one is off-sites um and so
35:01get you know every team is expected to
35:03get together on a frequent basis and we
35:05really invest in that um and then a lot
35:06more travel and so so I'm traveling you
35:09know I'll I'll my steady state I think
35:11is going to be traveling at like 4X the
35:12number of days that I used to travel
35:14um and you know and all of a sudden
35:16right it's even higher impact than it
35:17used to be to actually show up someplace
35:19and actually be there in person
35:21um so for us it feels like a real
35:22broadening out of what a firm like ours
35:24is capable of doing it feels like a way
35:26to basically accommodate scale um
35:28because we definitely felt bottlenecked
35:30uh you know where we were um and so I I
35:32think it's a way to run
35:34um you know look I think the Adam's
35:35Point like we're feeling our way through
35:36it I think a lot like I would say
35:38especially this I've talked to a lot of
35:39big company CEOs and I think they're all
35:41and I think they would generally agree
35:43with this they're all in an intermediate
35:44state they're they're all in some hybrid
35:46state where they kind of have a lot of
35:49vestiges of the old model because
35:50they've got the offices they've got and
35:51they've got the employees that you know
35:53lived in the certain places but they've
35:54also they know that they can't go back
35:55to the way things used to be so they've
35:57all got some hybrid remote virtual thing
35:58it's usually a two or three day week
36:00thing it's not working really well
36:02they've got you know this big question
36:03of do they also hire remote employees
36:05because if they do then it brings up the
36:07issue to the current employees is why
36:08can't they become remote and then
36:10they've got you know they basically all
36:12have to reinvent all the communication
36:13flows all the management systems and
36:15then they've got this fundamental
36:16question for their people especially all
36:18the new hires right and you know we're
36:20now we're going to be on five years in
36:21here pretty quick and so there's an
36:22entire generation of kids coming out of
36:24school that are going to work for these
36:25companies and they're going to have a
36:26different set of both you know
36:27expectations and issues and so this is
36:30why I think we're still at the beginning
36:31of the change like I think we're three
36:33years into it probably a 10-year process
36:34and I think the level of reinvention is
36:36going to be actually quite staggering
36:39yeah I think that's right I think we've
36:42we've managed through it very well we
36:43actually materialize where we need to
36:45and have a lot more Face Time
36:48you know I think I mean I see you all
36:50the time uh outside the office and I
36:52think we get much you get much more
36:54concentrated focused time together to
36:56actually be productive and it's like you
36:58know the hallway track is okay at the
37:00office but it's a little bit superficial
37:02how was your weekend what did you do
37:04when you go to an offsite it's just much
37:05more focused and conscientious about
37:07what is important to us what went well
37:09what are we not doing what do we want to
37:11be doing so my takeaway is that when we
37:13are together it actually is way more
37:15productive you know not that I don't
37:16care about your weekend I do care but uh
37:18you know it's not as important as
37:20talking about the next 10 years of the
37:21firm yeah I call this I call this the
37:23barbell right so it's it's the because
37:24everybody always asks what about the
37:25water cooler moments and I'm like God I
37:27hated the watercolor moments like I mean
37:29like to have to stand there and like
37:32talk about the football game like I I
37:33can't I can't I temporary seems like a
37:36wonderful guy I can't do this it's very
37:42yeah I'm gonna I'm gonna have to I'm
37:44gonna have to push back my my partners a
37:47little bit okay go ahead um
37:49yes please go ahead for an investing
37:51firm I accept and I already said you
37:54guys are not just investors you're
37:55you're partners and businessmen and
37:57entrepreneur and it's it's factual
37:59I strongly feel and and Mark as to
38:02what's important about this conference
38:04instead it's important to think a little
38:05bit how the future is going to look it's
38:07just an opinion I've been in a few
38:10I strongly feel that the serendipitous
38:14connections those those so the
38:16watercolor is boring they're interesting
38:19when you're building a company and it's
38:21getting exciting and a new idea is
38:23coming and the whole team was supposed
38:24to go home and it's 8pm and everybody
38:26told their husbands their wives and
38:28their kids were being there in 30
38:30minutes and then someone went to the
38:32bathroom sorry for the example and comes
38:34back like I have it and they say this
38:36thing that solves the entire problem and
38:39everybody gets so excited and before you
38:41know it it's 2 am and we just moved the
38:44business forward not by a week but by a
38:46year and now it's 2 A.M it's very late
38:48everyone's sleeping already well let's
38:49go out and grab a drink and now
38:50everybody's hanging out and before night
38:52you just had one of those nights that's
38:54a month that's this moment in the life
38:57of a business that then you look back
38:58and you say I know that day when it all
39:01that special piece cannot happen on Zoom
39:05I think human potential is in the cloud
39:07I believe it but human interaction is
39:10happening right here and I actually
39:12think if you look 10 years forward the
39:13companies that are going to make the
39:14effort now to be face to face now we can
39:17describe what face-to-face is there are
39:18many ways to do it but the companies
39:20that are actually going to do the
39:21face-to-face I think when we look back
39:23five years maybe even 10 are going to be
39:25the winners obviously I agree that the
39:27huge ones who don't know what to do with
39:28themselves that's an opportunity for
39:30incumbents to come but when I'm thinking
39:32of startups and new businesses even
39:34stronger businesses with my team we're
39:36fighting for that face-to-face time and
39:38and every time we're together the excuse
39:41of having this event brought a few of us
39:43together and three things came up about
39:44the business is we're thinking about
39:46just what we're going to talk about and
39:48and I think that's priceless now take
39:51that because we agreed that the office
39:52is a challenge bring that back into your
39:54home you're back in that multi-family
39:56building why not have those connections
39:57there why shouldn't you meet here and it
39:59makes a lot more sense for me by the way
40:00I'll meet my wife or my husband in the
40:02apartment building when I went
40:04downstairs to the pool than I do in the
40:05office so both of those things work
40:07really well and from a business point of
40:09view I can do business there also and
40:11then maybe there should be a co-working
40:12space there should be an office and
40:14maybe Enterprises are going to look so
40:16if Enterprises need to do culture and if
40:18culture is not going to be in the office
40:19anymore then maybe there's a new hybrid
40:21that has to do with the home put
40:23together with an office space then I'll
40:24give one more thought that I have I
40:26think the fact that you guys have seven
40:27offices is the future so I do think it's
40:30smaller offices and centers but it's
40:32going to be very hard for me to be
40:34convinced that not bringing people
40:36together and not having human connection
40:38is is in our nature I don't think we're
40:41built to look at the screen and I think
40:43that the one day when we're all much
40:45much older and we're second we're on our
40:47deathbed and we're looking at ourselves
40:50and we have that moment of realization
40:51and we say well how much time in my life
40:53did I spend with my loved ones with
40:55people I really care about and how much
40:57time of my life did I spend in front of
40:59a screen if that answer with front of
41:02the screen is too big I am not sure how
41:04we're gonna feel that second before it's
41:07look I think we would all agree you have
41:09to know what inning you're in sort of
41:10what time it is in your company there's
41:11definitely moments that matter where you
41:13all want to be in a room working
41:14together and then we do that we would
41:15agree with that for sure
41:17um so actually let's talk about Adam
41:19you've kept a lot about flow close to
41:21the vest give us a little bit about the
41:23vision you've given us a little hint
41:24throughout your answers here but what
41:26are you what are you really hoping to
41:27build uh with flow I actually thought
41:29because we were talking so much that I
41:31was going to keep it under my vest one
41:32more day oh yeah well I thought I was
41:34going to get away with it
41:36well first of all same reason about
41:38keeping it under reverse it's not that
41:40we've actually been keeping it under a
41:41vest it's that one of the many lessons
41:44that that we learned from the past is
41:46talk is cheap we just want to build we
41:48just wanna it's it's a heavy lift and we
41:51just want to get to work so we had no
41:52reason to say anything I I met a nice
41:54person here earlier today who I think
41:57said something about me when he was
41:58talking before and I said you know
42:00that's not true what you said it goes
42:02but that's what the media said and I was
42:03like well I never spoke that's right the
42:06media the media is never miscarried
42:07against him either he then told me he
42:09said you know I'm not sure I buy into
42:10flow I said well I never spoke about
42:15in a very simple way we want to create
42:18an elevated experience for the resident
42:21and we want to find a way to share with
42:24the resident a portion of the value that
42:28I'll give that a moment we want to
42:30elevate their experience we talked about
42:32the buildings we talked about everything
42:33that's happening I actually think I
42:35don't think it's an easy job I think
42:36it's very hard but I do think the power
42:38is low you just make a little more
42:40connections you just make it a little
42:41bit more real you pay attention to the
42:43people running it you maintain it the
42:45right way you leverage technology to
42:47actually make things work instead of
42:48using nine apps use one you do simple
42:50things and you elevate the experience
42:52but then the more complicated part is
42:54you find a way to share a portion of the
42:56value and with the resident itself
43:00and because and that's the vision
43:05we said that it's a majority of the
43:07young adults and because Mark said that
43:09that's how people so a few numbers
43:11behind that for 80 years owning a home
43:14used to be the way that that was the
43:15majority of us creating a equity and 60
43:19of Americans today in average their
43:21equities in the home that is the
43:23majority of equity so if we're correct
43:25and 70 are renters and that number is
43:27only going to go up what were they going
43:31and if they're going to be renters for
43:3310 years 20 years when you go into these
43:35apartment buildings and it's true about
43:36single family but for today we'll we'll
43:38talk about apartments if you're going to
43:40go into these multi-family buildings and
43:41you're going to have this disconnected
43:43experience that you just said but you're
43:44not only going to be there for two years
43:45and then get married and move to home
43:47you're going to be there for 20. that
43:49sounds Soul crushing right and therefore
43:52you have to solve both of the sides
43:55can I ask myself the next question sure
43:57Adam how are you going to solve most of
43:59this side that sounds really good but
44:00what are you actually got a great great
44:01question thank you thank you for that
44:06well we have four pillars as we're
44:09looking at the business today we have
44:11the first one which is a branded
44:13technology first management company that
44:15actually runs the buildings
44:17we have an asset management or real
44:19estate fund or real estate company that
44:21actually owns the buildings and
44:23something cool about our new business we
44:25actually own buildings together already
44:26one of the biggest words that Mark and
44:28Ben used as I said before was alignment
44:30alignment alignment alignment so for
44:33perfect alignment we contributed into
44:34this business at least as much as as and
44:37recent contributed into this business
44:38and I'm very excited about it and it's
44:40it's amazing to feel like that
44:43and then we have a financial services
44:45company so number one management company
44:48branded technology first number two real
44:51estate Asset Management a company that
44:53can buy real estate and asset managed
44:55real estate number three financial
44:56services and the fourth pillar is this
44:59mechanism that's going to take some of
45:01the value and share it with the value
45:02creators and what we get so excited
45:04about the vision of flow and The
45:06Business of flow is that it's actually a
45:09flywheel if we can actually create a
45:11better experience in the building then
45:13the building performs better and makes a
45:15higher noi if the building makes a
45:17higher noi then we'll be able to raise
45:19more money and buy more buildings if we
45:21buy more buildings then we'll be able to
45:23run more buildings and have more users
45:24in those buildings and those users are
45:27going to start using our financial
45:28services now the reason they're going to
45:30use the financial services the first
45:32thing you do in buildings is you charge
45:34rent every month and that's 35 of their
45:36total wallet so that payments company
45:39that's charging your rent already has a
45:40real relationship with the user if that
45:43financial services company is going to
45:45do what we wanted to do and create
45:46services that are actually meaningful
45:48recall where you think of it as
45:49Financial wellness and give services
45:51that are actually meaningful then that
45:52again is going to drive more users and
45:54then if we are able to take this value
45:57creating mechanism and share with the
45:59residents a portion of the value it's
46:02going to make them feel ownership and
46:04it's not just ownership I feel like I'm
46:05part of something it's I actually own
46:08part of something and again the word
46:09ownership is a very complicated word
46:11especially in this place but if there is
46:14perceived value and if that value
46:15appreciates over time
46:17then I feel like I'm part of a community
46:20and a very funny example that we like to
46:22give is if you're in your apartment
46:23building and you're a renter and your
46:25toilet gets clogged you call the super
46:27if you're in your own apartment and
46:29you're and you bought it and you own it
46:30and your toilet gets clogged you take
46:32the plunger and it's it's the difference
46:35when feeling like you own something to
46:37just feeling like you're renting from
46:38being trans transactional to actually
46:40being part of a community and our vision
46:43is to bring it all together and just one
46:45more example of just to put it into
46:46numbers average churn in a property
46:50Management's average churn in
46:51multi-family in this country is 50 it
46:54means the user stays in average for two
46:57if the user now enjoys their experience
46:59more and feels like they have a portion
47:01of the value and chooses to stay a
47:03little longer and that average turn goes
47:05down from 50 percent to 40 percent
47:07without getting too deep into the
47:10numbers the noi of the building will go
47:12up by approximately five percent which
47:14increases the returns of the building
47:16for those LPS for the investors by 500
47:19basis points which in real estate is an
47:21unheard of number and by tackling this
47:25challenge vertically is what flow is
47:28planning to do and as I said we're just
47:32getting started excellent I'm going to
47:35wrap this up with one with a sort of
47:37common question for both of you
47:39are there any model cities that are sort
47:41of doing this right from a regulatory
47:43standpoint from a building standpoint
47:45from a community neighborhood standpoint
47:47and then part two is sort of what role
47:50does government have to play uh in sort
47:53of facilitating and improving either you
47:55know Home Building homeowner ownership
47:57and all these components so we'll start
48:00with with Mark Mark yeah well look
48:04cities were stern-ups at one point right
48:06like so every city was a startup
48:09um and you know there you there's like
48:10incredible stories if you go back far
48:12enough like creation of cities like Los
48:13Angeles or Washington DC you know for
48:17um you know in the in the 20th century
48:19that kind of went at least in the in the
48:21west that kind of went out of fashion
48:22became sort of an intractable thing to
48:24try to do you know there were some
48:26entrepreneurs who thought hard about it
48:27and gave shots at it so Walt Disney
48:29right had a whole you know Walt Disney
48:30had a whole Vision um you know what you
48:32know the Disney company to this day has
48:33these you know planned communities that
48:35kind of come from that uh you know Walt
48:37Disney actually had this vision for they
48:38actually have this thing
48:41um experimental prototype city of
48:45um and stayed in the museum in San
48:46Francisco if you go to the museum you
48:48can see it oh is that right okay the
48:49whole thing well they still I think they
48:51still have the Epcot what the part of
48:52Epcot that got built I think is still in
48:53in Florida so you can go visit I think
48:56the remnants of Epcot so um you know
48:58this is like this is like sort of
48:59futurism from the 60s you know kind of
49:01in in in Disney's mind and he wasn't
49:04able to get he passed away he wasn't
49:05able to fully develop Epcot but he he
49:07was he was kind of reaching in this
49:08direction uh towards the end of his
49:10career and then you know there are other
49:11examples in the U.S you know it's
49:12probably um what is it Irvine
49:14um you know took a big swing at this um
49:16and actually it was has been very
49:17successful and then um you know Venice
49:20uh Kimmy you know sort of you know
49:22created the you know La created the
49:23Venice canals as a sort of a plan
49:25commute so you know there there are
49:26various ideas like this it's been a long
49:30since somebody's really taken a hard
49:31swing and and so basically what you have
49:33you know basically what you have are
49:34Legacy systems you've just got this sort
49:36of entrenched you know complicated power
49:37you know kind of system local homeowners
49:40I mean it almost seems deterministic
49:42that if a city becomes successful it
49:43basically the local homeownership
49:45whatever political base devotes itself
49:46to preventing the construction new
49:48housing and it seems like a real a real
49:50trap so I'll add to what Mark is saying
49:53but if a city was a business and it's an
49:55old business and it's 30 years old then
49:57they're going to say forget that
49:58business we're going to start a new one
50:00we're going to fund it we're going to
50:01start it and we're gonna and we're gonna
50:03take over the problem with cities
50:05they're built so to go into a city now
50:07and change let's just start with
50:08something very simple most of the city
50:10is concrete and roads where cars are
50:12driving as and there's so many new
50:14Solutions and you can really talk today
50:15about what's happening and anybody who
50:17knows New York City and so when Uber was
50:19getting bigger and bigger how the yellow
50:21taxes started disappearing was an
50:22unbelievable experience and how the
50:25medallions that used to cost a million
50:26three suddenly so it's it is a very
50:29challenging thing to actually reimagine
50:31a city when it's already built and
50:33there's things you can do it when you
50:34look at these buildings there's single
50:36standing Villages yes a building with
50:37400 apartments we can reimagine what
50:39happens inside of it but reimagining a
50:42city is a big is a big gay undertaking
50:44and actually one of the only places
50:45actually in Saudi Arabia where I know
50:47some of the team members were just there
50:49they're actually going for it so there
50:51are places in the world right now and
50:53and it's very Innovative and it's very
50:55impressive that they're doing it that
50:56they that people are actually trying to
50:59build new cities but the answer to that
51:01and sort of how government can help
51:02there are technology companies right now
51:04construction companies there there are
51:06different things there's there's a
51:08construction company here called icon
51:09that's using technology that the
51:12government is going to need to partner
51:13with them at some point because they
51:15have found ways to build a home in four
51:17days that used to take that used to take
51:19a year and a half and as you can do more
51:22and more of those things what we're
51:23gonna do is I believe through Innovative
51:25Technologies be able to build it fast
51:27enough to give people the courage to go
51:29and build a new but to go into the old
51:31ones is very hard a crazy idea is the
51:34office now everything that's happening
51:35in office can you go and convert some of
51:37these dead offices into some of your
51:38dish you could think about that
51:40and I think the role of government has
51:42always been very important for this
51:43country I think for us that flow and
51:45this is another lesson from the past we
51:47used to think and I used to think we had
51:49to own everything I think the category
51:51is so big that the only way we're going
51:53to achieve anything is through a
51:54partnership partnership with government
51:56partnership with current players and
51:59partnership with new players that are
52:00going to come and I think it's the only
52:02way to solve this problem and I'll
52:04finish by saying that I actually think
52:06the housing crisis that we described
52:08might be one of the biggest challenges
52:10that the US is facing today but the
52:12reason it's hard to understand it it's
52:13because if you really want to get it
52:15it's five to ten years down the road the
52:17problem with housing it takes five to
52:19ten years and Mark I agree with your
52:21assumption that we have about five years
52:23to do something really big about it and
52:27all I can tell you is I think we have
52:29the right team to give it a shot
52:31excellent uh well thank you both uh for
52:34being here this is a great discussion
52:35we're gonna wrap up and get everyone out
52:37of here and talk about the party tonight
52:38thanks fantastic thanks everybody
52:47as a reminder this conversation was part
52:50of a16z's American dynamism Summit in
52:52Washington DC you can find the full
52:54library of videos from the event in
52:56November by going to a16c.com a dash