00:03you can think of the intranet as
00:06basically like giving rise to a new
00:07continent okay imagine in Atlantis that
00:10just arose out of the middle of the
00:13ocean and people were just taking
00:14commuter flights there back and forth
00:17each day okay so you'd spend eight hours
00:19in Atlantis and 16 hours at home that's
00:22really what the internet is you know how
00:23I can prove that well we're in it right
00:25now well right exactly like one way of
00:27thinking about it is ask themselves what
00:29percentage of their time they spend
00:31their waking hours do they spend looking
00:34at a screen of some kind
00:35okay whether it's laptop mobile phone
00:38tablet uh you know they're a smart watch
00:40something like that right what
00:42percentage of that time is that for you
00:43stuff I unfortunately have to say it's
00:46probably like 14 hours a day but I'm I'm
00:50probably in something like that I'd say
00:52probably the average person though right
00:53it's it's a third of their day maybe
00:55eight hours that's right so what that
00:57means and that's up from basically zero
01:00in 1991. yes right so you know this this
01:04Atlantis This Cloud continent right so
01:07just to extend the metaphor we're taking
01:09these commuter planes up to the cloud
01:11continent 14 hours a day and coming back
01:14and we're only spending
01:17two hours of her waking lives in your
01:19case on the land and 14 hours in the
01:22cloud right for other people it might
01:23only only be a few like three or four
01:25hours but like that's amazing billions
01:28of people have migrated huge chunks of
01:31their lives to This Cloud continent okay
01:34I'm gonna say billions I mean like three
01:36something billion just on Facebook right
01:38you add all the people with smartphones
01:39and so on so let's it's on there to
01:41three four billion people in the world
01:42half the people of the Earth have are
01:45now spending half their lives in this
01:48Cloud continent half their waking hours
01:51okay up from nothing in 1990 something
01:54when we think about that that is
01:56actually a different way of visualizing
01:58the whole thing and you realize the
02:00internet is actually on par with the
02:02discovery of the Americas for the
02:04Europeans right yes of course there were
02:06people in the Americas before the
02:08Europeans got there uh I talked about
02:10this in the book actually that like if
02:12you go and look at the bontu expansion
02:14or the Mongols sweeping across the world
02:17there's there's essentially no ethnic
02:20group that has ever had some location
02:22since time immemorial they just killed
02:24the previous folks and kind of took over
02:26their territory or whatever right so
02:28leaving that whole part of things aside
02:29from the perspective the Europeans like
02:32quote the discovery of the new world was
02:34this you know huge thing you know it's
02:36similarly like the folks who went over
02:38the Bering Strait their discovery of the
02:40Americas was this huge thing was this
02:42new frontier right which is obviously
02:43thousands of years earlier this internet
02:45Frontier where we've migrated to
02:48will over time give rise to new
02:51countries just like the Americas did
02:53right the Americas that people came
02:57there and they didn't think of
02:58themselves as American or Brazilian or
03:02Mexican or Canadian or something like
03:05that nowadays North and South America
03:07have they're all you know slotted into
03:09the same grid as like the old world
03:11right but initially they thought of
03:12themselves as English or French or you
03:15know they were colonists they were
03:16settlers right they didn't identify with
03:18the new land as primary and the old
03:21world is secondary right they don't
03:23think of themselves as a Polish American
03:25or english-american right that also was
03:28just English and that's similar to folks
03:31who spend all of this time In This Cloud
03:33continent but have not made the flip
03:35right you're spending the majority of
03:37your time in the cloud continent
03:39but you're not thinking of yourself as a
03:42yes first yet yeah is the key word