00:00hi and welcome to the a 16z podcast I'm
00:02Hannah and in this episode we talk about
00:04the changing lay of the land in the
00:06world of sports media as audiences of
00:09the traditional sports broadcast fall
00:10what happens to how we consume sports
00:12where are the eyeballs going how will it
00:14change the kind of sports content we
00:16consume and how is it affecting the game
00:18itself how our athletes beginning to
00:20cultivate brands in this new world of
00:22content joining us for this conversation
00:24are a 16-0 partner Jeff Jordan Zac
00:28Wiener co-founder and president of
00:29sports media platform overtime and yogi
00:32Roth pac-12 college football analyst
00:34sports storyteller and former athlete
00:36and coach what do you think the sports
00:39media landscape currently looks like
00:40because we know it's a landscape that
00:42has been changing quite a bit in the
00:43last few years I think sports media is
00:46at a massive crossroads if you kind of
00:48go back 10 20 years there was a few
00:50channels doing the must-see game that
00:53almost everyone saw in real time
00:55fast-forward you've got cord cutting
00:57happening massively consumption of the
00:59linear broadcast is change dramatically
01:01the iconic sports media properties ESPN
01:04and Sports Illustrated are both in
01:06decline the Sports Illustrated there's
01:07like trying to give it away I mean it's
01:09it's now down to like a dozen issues a
01:11year and literally they're trying to
01:13sell it and they're not finding any
01:15buyers true cultural oh just a
01:17phenomenon I mean I grew up waiting for
01:20Sports Illustrated to come to the door
01:22and it would consume it cover to cover
01:24so that's now gone and what's driven the
01:26constantly escalating value of the
01:28sports teams is well almost exclusively
01:30these media dollars that have flown in
01:32but media dollars typically follow up
01:35eyeballs and of eyeballs are declining
01:36rapidly the media dollars disappear what
01:39replaces them it's an interesting
01:41overlay to the economics of the leagues
01:44in the teens our eyeballs decreasing or
01:47are they just kind of like fracturing
01:49into many different kinds of sort of
01:51niche interests or is that impossible to
01:53say the bundle of a game is declining in
01:57eyeballs but then there are elements of
01:59that game that show up everywhere
02:01I asked my friends at ESPN why you guys
02:03just have two heads yelling at each
02:05other now what happened all these great
02:07highlights they go welding the
02:08highlights are everywhere that doesn't
02:11using us saying them everybody seen them
02:12I think it's a really interesting time
02:14you have all these organizations paying
02:16billions of dollars for these rights and
02:19yet particularly the next generation are
02:20not watching traditional live sports as
02:22much that to me is the crux of it
02:24because there is so much money there and
02:26there's so much potential audience that
02:28I think everything that we're seeing
02:30beneath the surface is caused by that
02:32and that's just that Millennials and
02:34younger are just not watching broadcast
02:37sports the same way it's clear that the
02:39live broadcast is not working for the
02:41younger generation and probably Gen Z
02:44even less than Millennials a friend of
02:46mine manages NBC Universal and they have
02:49the Olympic rights and it used to be you
02:50know 20 years ago the audience all
02:52watched one channel now they estimate
02:55their audience is about the same size in
02:57spite of cord-cutting but they now
02:59produce content on multiple channels as
03:03well as websites and streams and they
03:06think their aggregate audience is the
03:08same that's just a fragmented across
03:10like Lynn Turing it's splintering like
03:12crazy you're not being forced to watch
03:14one thing they curate if you're in twos
03:17deluge you know you can watch the lose
03:19because there's demand for the luge and
03:21so they're fulfilling demand not with
03:24one stream but with you know tons of
03:25streams I work with high school
03:27quarterback sneak off seasons so I kind
03:29of use the high school guys as research
03:30and what are you guys watching how long
03:32should it be in the college space it's
03:35clearly dropping I think what is
03:36increasing is the appetite so I think
03:39for artists and creatives what's really
03:41fun for us it's like okay how do we get
03:44on your phone and how do we keep you
03:46there or how do we get you onto a link
03:48or god forbid onto a TV channel and keep
03:51you there it's the greatest time right
03:53now for storytellers because we have to
03:55utilize the questions how and why
03:58obsessively you got to come correct like
04:00no longer are there three or four
04:03channels that we're just by default on a
04:05watch and even no longer are there 23
04:08bang and cable channels like there are
04:10millions of outlets and every one of us
04:13are an outlet and are a production
04:16company whether that's our Facebook page
04:19Instagram TV I think is going to make
04:22the storytellers even better and
04:24hopefully make those store
04:25even richer because now there's so much
04:27choice it has to be all about the story
04:29what does that actually start to look
04:30like what are the different ways that
04:31happens I think you hear this word
04:34thrown out all the time but I do think
04:35it really has to be interactive I do
04:37believe there is a way to do an mba
04:39broadcast that's more interactive that's
04:41gamified that has other elements to it
04:44that gets kids actually watching
04:46so we've spoken to a few teams and
04:49regional sports networks about how we
04:51can sort of bring our flavor of younger
04:53content and our younger audience to live
04:56sports you guys did the little segment
04:57with Cady dissecting the game of a bunch
05:00of the leading high school guys oh
05:01that's cool so you got like the high
05:03school point of view yeah and it's cool
05:05to see sort of like these professional
05:07athletes interact with high school kids
05:08but I'm even talking like take a Knicks
05:10game like how can we bring our
05:12influencers to the table to call the
05:14game how can we make it more twitch
05:15style think about when we get an alert
05:17after a game it's so it's so throws for
05:20350 yards and four touchdowns right I
05:23may have missed the game but just
05:25looking at the alerts I have an idea and
05:27the vibe so do your point of making sure
05:29that you're hooking up as an analyst can
05:32I get you to lift you up off of the
05:33alert even and be like whoa what did he
05:36just say and again even if it's just one
05:39thought or one one-minute video I think
05:42that will continue to build the tribe
05:44that maybe old school networks quote
05:46unquote a lot of people drop into right
05:48you got to bring it to get you to stay
05:51it's like I got to cook you dinner give
05:52you dessert tuck you in bed tell your
05:54three stories and give you a gift and
05:56like wake up in the morning with like
05:58breakfast in bed how much time do you
06:00spend crafting the intro because I mean
06:02when you go into a game you know the two
06:04announcers are there and that they're
06:06trying to hook you so what's the prep
06:08process for like the first five minutes
06:10you spend the whole week diving into the
06:12team that's why college football to me
06:13is so much more unique than basketball
06:16or baseball because the amount of games
06:17is so less I look for a theme and I'm
06:20trying to set a theme and hook you with
06:23that theme and bring you back every
06:26single opportunity if it's a narrative
06:28arc whether that's in 15 seconds or
06:30three and a half hours you got to keep
06:32bringing me back so I would hope if you
06:34tuned in to our game you could turn at
06:36any point but be brought back to the
06:39the hook was the game and check back in
06:41with us because I know you're not
06:42sticking around for three and a half
06:43hours I think the audience has to be
06:45able to participate so I mean this is a
06:47wacky idea but we've had thoughts about
06:49okay if you have two or three
06:51broadcasters how can you make it so that
06:53the audience votes and then one of the
06:56guys has to be in like a penalty box and
06:58then can't talk for five if you were
07:00doing something like that every five
07:01minutes during a broadcast I think kids
07:03would want to watch for new fans it's
07:05about the culture around the game they
07:06want to see what guys are wearing
07:07leading up to it what are the fans
07:09thinking so I think it comes down to
07:11engagement and gamification and making
07:13it field digital first as a broadcaster
07:15I think it'd be hilarious if like Ted
07:17Robinson and I got voted off the mic but
07:20I think fans were just going like they
07:21would just vote us off if their team was
07:22losing like I get told every week I
07:24should retire and I'm the greatest based
07:26on whoever wins and loses so I think
07:28that'd be hilarious to try it out so
07:30maybe we can be your test dummies I'll
07:31give you a good example of how
07:33storytelling just has to improve so we
07:35publish a lot of content on YouTube and
07:36on YouTube you can see these retention
07:38charts you can see exactly what
07:40percentage of your audience is watching
07:42at every single minute yeah and that's
07:44like our Bible like we look at every
07:46single piece of content and we see oh
07:47between minute two and two minutes and
07:4910 seconds we lost 20 percent of our
07:51audience we really do there what kind of
07:53decision would result because of that
07:54knowledge that you would do something
07:56differently I'll give you a very
07:57clear-cut example we noticed that about
07:5910 seconds into our videos we were
08:01normally losing a little bit more than
08:02we should like you know it's a downward
08:04sloping curve because of course the less
08:05people are watching five minutes in the
08:07national paper exactly but we notice a
08:09little bit of a stark drop-off at ten
08:11seconds and we looked at our video
08:13around 10 seconds is when we normally
08:15like an intro card yeah and it fades to
08:17black for a second yes is over time and
08:19then it continues a video but you lost
08:20people and we lost people and every
08:22single second has to really count when
08:24you think about digital content if we
08:25start seeing all this play out given
08:28these big economics of sports and sports
08:30media from you know the player contracts
08:32to the owners to the club's to the
08:34investors how are these deals gonna
08:36start getting renegotiated when all
08:38these different models are coming you
08:40know when this earthquake is happening
08:42sports is a business that at a big
08:44crossroads and they need to figure out
08:45how to go direct to consumer they need
08:47to stream they need to do a whole bunch
08:49of things and I think they all know it
08:50but there's so many impediments
08:52doing it including these long-term
08:53rights deals this is a controversial
08:55there are lots of different points of
08:56view on it I believe the league's we're
08:58betting that the viewership would go
09:00down if you're gonna cut a deal when you
09:02think viewership is gonna do what do you
09:03do you cut a really long deal and so all
09:06the major sports leagues cut you know 10
09:0912 year deals for billions of dollars
09:11but they'd locks in an annuity of money
09:14over some period of time the interesting
09:17thing comes when these deals start
09:18having to be renewed and so what happens
09:21if he is pn has half the viewership when
09:23the NFL deal comes up are they gonna you
09:25know can they bid are they going to bid
09:27and that derivative lis impacts the
09:29value of sports teams now the value of
09:31sports teams haven't gone down since I
09:32felt live and I've been alive a while so
09:34I mean people have been calling the top
09:36couple times it hasn't happened yet so I
09:38could be wrong too Gaming comes in and
09:40replaces the media the license rights
09:43and things like that but it certainly
09:45creates a lot of turmoil along the way
09:48do you think that more value will go to
09:50the live experience the same way we've
09:52seen like in the music industry I mean
09:54you'd think so except attendance is also
09:56down and a lot of the viewership is down
09:58I just read the number of unredeemed
10:01season tickets is increasing they're
10:04selling the tickets as fewer fans are
10:05showing up so there's something inherent
10:08in you know it could be a generational
10:10like well I think that gets back to your
10:11early question of how does the broadcast
10:12actually change because you could
10:15imagine a world where four or five years
10:16from now the broadcast looks very
10:17different and technology is used to have
10:1910 different broadcasts and all of a
10:21sudden maybe more kids are watching I
10:22don't think that it's predetermined that
10:24viewership will go down and there are
10:26some stats that point the other way the
10:28NFL his past weekend viewership was up
10:29compared to last year so I don't think
10:32there is a 100% chance that viewership
10:35continues to go down and then you also
10:36have first of all new players in the
10:38market you know the last time most of
10:40the big rights deals were up you didn't
10:42have Facebook and Amazon and Apple
10:43bidding for them and you also have new
10:45rights categories you have VR which
10:47didn't exist 15 years ago as a rights
10:49category yeah so I think there's too
10:52much going on to say that the media
10:54rights will definitely decline in value
10:56but that's why innovation needs to
10:57happen yeah like pac-12 networks we're
10:59in a really fun spot because we own all
11:01of our rights and sometimes we'll be
11:04able to potentially make two deals by
11:06I'm some of the other conferences
11:08they're up just once so there's been a
11:10lot of substantial shifts over the last
11:12few years and content from you know how
11:14we find it to the way it's delivered to
11:17what shape it is what size it is what it
11:19looks like I wanted to ask what you
11:21think the relationship between lives for
11:24its and streaming platforms like YouTube
11:26Netflix and so on how that will evolve
11:28say in five years like where do you see
11:30that going that needs to evolve really
11:32quickly MLB their idea of broadcasting
11:35baseball game of Facebook was to just
11:37put the broadcast and put it on Facebook
11:38and I don't think that that works like
11:40the people that are on Facebook they
11:42know that the game is on TV they're just
11:44not turning it on so you can't put the
11:46same product in front of them and expect
11:48them to watch it and so I mean and it
11:50gets back to what I'm talking about you
11:51need to change the nature of the game
11:53and the actual content more storytelling
11:55more interactivity and look it's risky
11:58like you may actually the first time you
11:59do that put out a product that's worse
12:01but you need to take those steps in
12:03order to figure out what actually works
12:04the legacy business is under siege but
12:07then that does create opportunity and
12:08the tools are different yeah all of a
12:10sudden you have all these different
12:11tools you can bring to bear you've got
12:13all these new formats on snap on YouTube
12:16on Instagram you know going to where the
12:18fan is you've got streaming all over the
12:20place I'm a Stanford football freak I'm
12:23one of the biggest streamers off the
12:24pac-12 app because the women's soccer
12:27teams on the road that's the only place
12:28I can find it we've tried to manipulate
12:30and sell and optimize so many parts of
12:33the game then maybe that becomes a niche
12:35thing of let me just tune in when it
12:36really matters specifically in the NFL
12:38where every game comes out in the last
12:39few minutes of the game or the NBA I
12:41think each sport will kind of find their
12:43thing you know college football has a
12:45specific audience you know international
12:47soccer has a specific audience
12:49NFL clearly has a specific audience and
12:52NFL audience right now is kind of like
12:55man I don't really know if I want
12:57anything other than the game college
12:59football fans we want the pageantry all
13:01the essence and ever of essence of a
13:03campus so I really think it goes down to
13:05the sport and everyone who watches the
13:08sport is a different palette for that
13:10sport I just want to watch Aaron Rodgers
13:12Tom Brady Russell Wilson and Pete
13:13Carroll on Sundays those are my guys
13:15those are my team's college football I
13:17want to see it all I think it'll be more
13:19menu versus hey come to that high-end
13:22restaurant where they kind of tell you a
13:23fixed menu you'll be able to pick and
13:25choose what you want because we can
13:26download any type of option we want yeah
13:28it's interesting right because that's so
13:30much of what the internet has been in
13:32the very beginnings little niche
13:33communities and now it's sort of niche
13:35audiences or niche moments of the game I
13:39mean with eBay it was initially wasn't
13:41beanie babies like babies were something
13:44like 7% of all Joe's merchandise sales
13:46when he went public a fact that was not
13:48highlighted in the s-1 public something
13:52like that because it was heavily
13:55collectibles and beanie baby was a white
13:57hot collectible so how do you see these
13:59like niche communities sort of spilling
14:01over pushing out into the larger media
14:04landscape if we're in the moment of like
14:06beanie babies the eBay for like sports
14:08media like where does that lead to I
14:10think that that relates to this idea of
14:11relating to athletes over teams like you
14:15know I can connect with fans of Kyle
14:18Kuzma like in the pre-digital age you
14:22couldn't really do that it was like you
14:23saw someone in Lakers Jersey okay we're
14:24all Lakers fans I couldn't find that
14:27many people that were obsessed with the
14:28same player or were obsessed with a
14:30particular idea about analytics so I
14:32think it allows your fandom to go a
14:34little more specific yeah let's talk
14:36about those fans how do these new trends
14:37and content start to kind of trickle
14:39down and affect the fans what they want
14:41from the game what draws them in and
14:43what doesn't does it start to impact
14:44fandom in any significant way and how so
14:46I think more than ever its personality
14:48driven content I mean if you ask a kid
14:50what team they root for I would say most
14:53kids in America right now say the Lakers
14:55because they're really a LeBron fan we
14:58think about all the time what talent
14:59actually resonates with this audience
15:01and it might be a 19 year old one of the
15:04keys to that has been focusing on this
15:05idea of the next generation of
15:07superstars who's next up and I think
15:10that it's sort of a white space that a
15:11lot of traditional sports media
15:12companies have really ignored for a long
15:15time covering this next generation of
15:16superstars first of all you want that
15:19immediacy you don't want to wait two
15:20days later for the coach to go through
15:22his film and then he sends it to that no
15:23I don't care anymore
15:24exactly part of it is we identify who
15:27the really influential athletes are and
15:29we have a technology that allows us to
15:31send one kid into a gym and send
15:33highlights to us in real time so for
15:35instance zion williamson we know that we
15:37want to be the first one with every
15:39single one of his viral plays right so
15:41we will make sure with the first one
15:42with that and that's a level of sports
15:44coverage that isn't generally happening
15:46it's not because that's traditionally
15:48one of the issues with high school
15:50sports it remains very local and very
15:51fragmented but now with technology
15:53you're able to cover a lot more ground
15:56so what is that technology play the
15:59problem with highlights is you never
16:00know when the good play is going to
16:01happen so we build the technology we
16:03call flashback where the game is
16:04streaming through memory the whole time
16:06it's not saving it because we don't live
16:07stream games but when something happens
16:10you press a button and it goes back
16:11twelve seconds and it lifts it and it
16:14sends an automatic hit to our server
16:15so if you're in a gym with low Network
16:17which is most gyms our clip will be the
16:19first one out of there and then we can
16:21put it on social media right away and
16:23then everyone is sharing that clip so
16:25now I'm gonna totally date myself that
16:26it reminds me of when you used to try
16:28and make a mix off their radio like hold
16:29on one second let me press play and you
16:31would of course you never had the first
16:3210 seconds of any good song yeah that's
16:35exactly right you don't want to miss
16:36that play you don't wanna miss any
16:37action so this allows you to get sort of
16:39what you need to hit rewind on real life
16:41for a second it's particularly useful
16:43for sports so as one of the early go to
16:45Jean over time was the reaction shot
16:47yeah one part of their business is
16:49highlights and they capture highlights
16:51that previously weren't captured
16:53anywhere near the breath they were
16:54captured and so you know athlete amazing
16:57high school plays that you never would
16:58have seen you now see all the time and
17:00one of the things that happens like
17:01after a brutal dunk the fans the camera
17:05scans the fans and the fan the reaction
17:07shots the crowd goes insane and you want
17:15it very raw there's something about
17:17someone using an iPhone it just feels
17:19very immediate like you're so close
17:21there are some plays that we have that
17:24are shot both of an iPhone and a real
17:26camera and we've tested this on
17:27Instagram and it actually performs
17:28better when you shoot it with an iPhone
17:30that makes total sense to me because it
17:31feels like it's like man on the street
17:33right that's exactly right so how does
17:35this new exposure on all kinds of levels
17:37to these younger athletes playing in
17:39games that didn't used to be covered
17:40before how does that start to affect the
17:42way these athletes are perceived or even
17:44think of themselves Sian Williams
17:46yeah just had about three million
17:47followers or something like that on
17:49Facebook and so he's learned to market
17:51himself at that age and it does change
17:53the dynamic of sports media it seems to
17:55be much more people driven versus just
17:58reporting her stories every summer
18:00there's this event called the opening
18:02and we call it football heaven it's the
18:03top 166 high school football players in
18:06the country and we're on the practice
18:08field and Larry Fitzgerald is there
18:10which is a big deal there's Jerry Rice
18:12one of the greatest players if not the
18:14greatest player in the history of the
18:16NFL and then Odell Beckham jr. shows up
18:19and it was like Bieber showed up in
18:21front of like thousand thirteen year
18:23olds they were screaming and jumping
18:25they surrounded his golf cart like it
18:27was a flash mob and it was a really
18:29interesting moment for me like you just
18:31had Jerry Rice and Larry Fitz like on
18:32the practice field with you and they
18:34were appreciative of it but then here
18:36comes Odell who has done a lot of things
18:38but not nearly what the other two have
18:40done thus far on the field and it was
18:42this moment of like whoa these guys are
18:45in love with him because of his IG
18:47because of his persona of course of how
18:49he plays but that's just the barrier of
18:51entry and as you said yogi it's not just
18:54I mean lamella ball 3.5 million
18:56followers on Instagram might not even
18:59make the NBA so I think the social
19:00cachet that these guys have that's
19:03actually how we decide who we want to
19:04cover not necessarily by who's the best
19:06it's who's the most interesting and
19:08authentic to this audience right and a
19:10lot of these kids are being given
19:11opportunities because of this exposure
19:13right that they would never otherwise
19:15potentially have gotten oh absolutely
19:17kids get more scholarship offers or some
19:20kids that may never even get to play in
19:22the NBA they're now what I would
19:23consider like a basketball influencer or
19:26while influencer and what you mean by
19:28that phrase that's really interesting so
19:30I'll use an example of a guy named Mack
19:32McClung this is a kid that had maybe
19:34thirty thousand Instagram followers at
19:36the beginning of this past season got a
19:38lot of coverage partially from us and
19:40now probably has six hundred thousand
19:42Instagram followers I would say that
19:43most of the basketball population does
19:45not believe he's gonna go to the NBA I
19:47do because I'm a supporter but this kid
19:49is a legit celebrity now this guy can
19:52have a ton of brand endorsements once he
19:54leaves college there are a lot of
19:56different things that he can do because
19:58of what social media has done for him
20:00and it's a whole world of sort of
20:02content yeah that's exactly right I mean
20:04he's not the best basketball player in
20:05the country no one would argue that but
20:07people want to see him there's something
20:08about him both his play on the court and
20:11also who he is off the court that makes
20:12him mad Matic and now I think you're
20:14finding athletes even college athletes
20:16figuring out their brands if you're
20:18gonna put content down there don't just
20:20put it out there but have a purpose
20:22behind it people who have great access
20:24to be popular or learning they have to
20:26refine their craft and be like dude what
20:28is my lens into this world of millions
20:32of channels cuz I better have one or I'm
20:34just gonna kind of get lost in the
20:36so that was what I wanted to ask about
20:38brand right so if now high school
20:40athletes are starting to think about how
20:43they're perceived and whether their
20:44footage is ending up on overtime and
20:46then you know at ESPN by the end of the
20:48day do kids have to start thinking about
20:50brand you know at 16 17 years old and
20:53how they're building their sports career
20:54I mean I know at 16 I was not mature
20:57enough to manage my own brand at all
20:59yeah there's immense pressure for some
21:01kids it's a good thing and it makes them
21:03mature really quickly and then you have
21:05other athletes that come in and they
21:07couldn't care less who they're
21:09interacting with all that is magnified
21:11by what you do in social media I mean
21:12I've seen countless athletes write these
21:15really long Instagram captions and every
21:17other word will be capitalized and
21:19there'll be all these spelling errors
21:20and they are broadcasting to millions of
21:22people yogi what do you think about this
21:23kind of new role of this athlete
21:25influencer it's a different type of
21:27branding I see the top 20 for high
21:29school quarterbacks every year that have
21:31hundreds of thousands of social media
21:33followers and are told they are supposed
21:35to be this and they're still trying to
21:37figure it out so what I think is so
21:39critical for high school student
21:41athletes is to help give them tools
21:43what are 50 things you want to do in
21:44life not necessarily win every Super
21:47Bowl or MVP or Heisman Trophy what are
21:4950 things you want to do that is a step
21:51that gets missed when student athletes
21:53get to college because coaches don't
21:55have the time and all of a sudden what
21:57happens you have an identity that is
21:59told who you are you are playing
22:01constantly you're the top quarterback in
22:02the country you're supposed to be the
22:04then we've got major issues around
22:06anxiety depression identity and social
22:09media is only ramping up and what are
22:11the character traits do you want to
22:12share and are you sharing them should be
22:13like required coursework every semester
22:16of a student-athletes career in college
22:18let alone when they get their first
22:19recruiting letter I mean even you think
22:21recently about the whole Colin
22:23Kaepernick you know these 30 years old
22:24and obviously has a lot of influence and
22:26is able to make a decision and you know
22:29stand by his word but died on when he
22:31was 16 had almost as much influence as
22:34Colin did at that point and is a 16 year
22:37old really ready to do that I love the
22:39fact that student athletes have the
22:40platform at a young age I think it's
22:42amazing they've earned it that's what
22:44sports are but you gotta surround
22:46yourself or be given some tools to
22:48prepare for this and a lot of times you
22:51you know like man I didn't think that
22:53was gonna be the headline for me I
22:54didn't mean it to be but that was a
22:55lesson let's talk about the game itself
22:57now there's all these different ways you
22:59can sort of consume content around the
23:01sport and around the game how do you
23:03think this is impacting the purity of
23:05the game do you think that's something
23:07that gets changed by this kind of
23:09different media consumption in the
23:11future so it changes scouting right does
23:14it change other things I think it
23:16changes a lot I think it changes with
23:17the student-athletes to start you know
23:19we asked every quarterback every season
23:21and we look at a thousand of them and
23:23whittle it down to the top 12 you know
23:25one's the MVP the other or the elite 11
23:26these are the top high school kids in
23:28America and we asked them the same
23:29question which is do you love what
23:32football does for you or what you can do
23:34for the game coaches are really
23:36struggling figuring it out because who
23:38doesn't like getting loved up at 16 with
23:40scholarship offers tweets letters cool
23:42gifs great images you could post on your
23:45own platform they were created by other
23:46institutions I think it does sometimes
23:48affect the play on the court I mean Jeff
23:50and I were playing basketball this
23:51morning if someone had a camera
23:52there I would have noticed it and it
23:53might have affected how I played as soon
23:55as there's a light on you you're aware
23:57you're aware you're being observed and
23:59for these kids it's not just a camera
24:00but that video is gonna be seen by tens
24:02of millions of people and it's hard not
24:04to keep that in your head and you hear
24:05coaches complain about it all the time
24:06they're like don't play for the camera
24:08don't play to be on over time Wow try to
24:10play fundamentally what I've seen
24:12broadcasting games is that the games and
24:15the viewers are becoming even more pure
24:18it's kind of like people talk about the
24:20violence in football specifically I love
24:22the targeting penalty I love when we're
24:24trying to clean up the game for my kids
24:26and their kids and I think the same is
24:28overall in viewership but you're only
24:30watching it if you really love it like
24:32if you love Stanford football
24:34you're gonna tune in this weekend on the
24:35pac-12 networks if you are curious about
24:37Bryce love or KJ Costello you'll see the
24:40highlights and I just think that's where
24:42we're at outside of the top two or three
24:45games a week maybe that are like epic
24:47games overall viewers are being like
24:49y'all rollin with my team I even feel
24:52that ways of consumer if I watch a game
24:54and I'm kind of like man like you're
24:56just giving me like the general stuff
24:58right now give me two three deep on the
25:01give me the backstories behind these
25:02guys and I think as viewers myself
25:04included as a consumer I want more
25:06expertise I do think that the purity of
25:09the craft of the game is only increasing
25:11which i think is better for the game as
25:14their become more more opportunity to do
25:15things outside of sports I think you'll
25:17use right that there are some people out
25:19there that want to watch the game more
25:21pure but I'm pretty strong conviction
25:23that the younger generation there's very
25:25few kids like that the kids do want the
25:27fan of fair around it they don't want to
25:29just sit down for three and a half hours
25:31and put their phone away and just watch
25:33the game pure and I think for a lot of
25:35it it does come down to this idea of
25:37FOMO like you know I think one of the
25:39reasons why live sports has always been
25:40so popular is like you don't want to
25:42miss out on that moment I don't even DVR
25:44games anymore because I'm so afraid that
25:46I'm gonna see the result on my phone you
25:48want to have that moment that impact and
25:50I think when you can see the highlights
25:52on Twitter instantaneously I'm basically
25:54participating anyway so there has to be
25:56something about the broadcast that
25:58doesn't quite translate to a light that
26:00might actually get me to watch all right
26:02well thank you guys so much for joining
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