00:00welcome to the a 16c podcast I'm Michael
00:03Copeland you already know how talented
00:05andre iguodala is as a basketball player
00:08the Golden State warrior was named NBA
00:11Finals MVP in the Warriors victory last
00:14season what you may not know is that
00:17Iguodala signed with the Warriors in
00:18part to be near Silicon Valley and the
00:21tech scene turns out Iguodala knows Tech
00:24and in a conversation with a 16 ZZZ Jeff
00:28Jordan he talks about his relationship
00:30with tech as a professional athlete and
00:32also as a businessmen Jeff Jordan a
00:36hardcore Warriors fan starts things off
00:40and some of you may notice I've done a
00:43little wardrobe change and I'm wearing
00:45my warriors NBA championship shirt from
00:48last year thank you thank you thank you
00:51I plan to buy the new one this year too
00:55so um so a lot of you may know Andre for
01:00me it was probably the most interesting
01:02compelling story in sports last year
01:05where a star player subordinated his
01:08personal goals to the team goals in a
01:12way that was incredibly helpful the team
01:14and then when the team needed him at the
01:16end he stepped in and was Finals MVP so
01:19I die for me that's the epitome of
01:21sports so I mean I appreciate that and
01:23just loved watching it so thank you
01:24thank you so much thanks that's it I'd
01:26love to see you start this year so
01:29you've talked a lot about this but one
01:32of the factors for you coming to
01:34California was and in thinking about
01:37post career and an interest in
01:38technology so you've really dived in and
01:41tried to immerse yourself in in
01:44technology how do you decide what to get
01:47get involved in how did you work on your
01:49initial approach well I'll sit down with
01:51my financial advisor financial advisor
01:53or my business manager and we talked
01:55about you know first things that
01:57interest me because it has to be
01:59something I have a passion for liking to
02:02that's organic you know I don't want to
02:04do anything that doesn't fit who I am
02:06and then we look at the benefits and do
02:10our homework and as you've seen you know
02:12rooney and myself have been doing a lot
02:14of work over the past couple years just
02:18trying to get our feet wet and now that
02:19you know we kind of up to our ankles we
02:21feel like we can dive in and take on
02:23some more responsibilities but it's been
02:26just looking for that challenge and
02:28enjoying seeing how i can play a part in
02:31business development and you guys have
02:34been really systematic about how you've
02:35gone about it and and really have
02:37immerse yourself so that i mean it has
02:39been a commitment your time yes and but
02:42that's been the fun part
02:43you know when i first came into this
02:46league we have a ricky-ricky transition
02:50program it's called RTP where all the
02:52rookies come in and they give you all
02:55these scary statistics you know the
02:58average career being baby players five
03:01point four years I think it is so you're
03:03not even guaranteed to make it at your
03:05rookie contract and then the sad truth
03:08is most guys have spent all the money
03:09after the rookie contract because I
03:11think there's another after so they're
03:13trying to prepare you for life at the
03:14basketball and coming here was really
03:18something that I was thinking about life
03:21after basketball and this would be the
03:23perfect place to kind of make that
03:24transition so you learn at that program
03:28you're gonna have a lot of time on your
03:29and you know have a lot of time on your
03:33hands at 2324 it's easy to fill that
03:36time up you know so there's plenty of
03:37bad things but as you get older you
03:39mature a little bit and then being in
03:42this space I know now I find myself
03:44having time to you know have immense
03:48amount of information to take in to
03:52learn and then to try to incorporate my
03:55brain into and so in what capacity do
03:58you feel you can help the company's most
04:01well I think I want to do it differently
04:04than we've seen before and as you see
04:06any generation you've seen athletes and
04:10the way they do their marketing it's
04:13kind of become the cookie cutter deals
04:15as of late and I wanted to get away from
04:17that you know everyone comment wants to
04:20model themselves after how Michael
04:22you know Michael Jordan kind of changed
04:25athletes market themselves you know you
04:28get paid you pitch a product you get a
04:30commercial and that's pretty much the
04:32extent of it you know I mean you may get
04:35lucky like Michael Jordan I have your
04:36own shoe line with Nike which turns into
04:39you know two billion per year in sales
04:42but that's just one guy so for me I
04:45wanted to do differently I wanted to how
04:48can I take my brand and implement that
04:50into the business system and vice versa
04:52you know their brand helping my brand my
04:54brain helping their brand you know how
04:57do I affect their their group of
05:01consumers and vice versa
05:03they bring their side to the basketball
05:05side which is becoming a global sport
05:07and and I think it's number two in the
05:09world and it's moving up closer on on
05:12soccer globally it's really it's moving
05:15in on it yeah you know 92 dream team has
05:19brought basketball a long way where to
05:21put your funny stories by the way and
05:23celebrities and athletes get words in
05:26technology how should tech companies
05:28think about working with them you're
05:29talking you're trying to evolve the way
05:30you work with tech companies how should
05:32tech companies work with you or other
05:34companies well I think that's very
05:35tricky it's tricky because athletes and
05:42entertainers I want to work with tech
05:44companies has become has become a vanity
05:46plate where it's the cool thing to do
05:48and a lot of people don't understand
05:53what goes into that you know they just
05:55say oh it's cool so I'm gonna get into
05:56it well next year you may not know it
05:58may not be cool anymore so I think for
06:01tech companies they have to know who
06:03they are involving themselves with and I
06:05also think just like they vet VCS who
06:09they take money from you got do the same
06:10thing who you involve yourself with you
06:13know from entertainment or athletes
06:15standpoint and those same things flow in
06:20you hear that completely so one of the
06:23companies you're involved with is one
06:25that I'm involved with too which is
06:26Walker & Company do you want to describe
06:28Tristan's trying to build there yeah
06:31well Tristan is very unique and the
06:34world he's come from and he's done it
06:36before he's been successful before so
06:39knows how it works but his story was
06:41very compelling to me and I've seen it
06:45you know we travel a lot and sometimes
06:47you forget your toiletry bag so whenever
06:50we go to Walgreens or CVS we need are
06:53the things we need you know for grooming
06:56and we're going down it's always the
06:59same aisle and it's always the same
07:01bottom shelf and there's always this
07:03much space of our products and you got
07:06to filter through what you need or you
07:07got to concoct some things together to
07:09make it work so I've seen firsthand his
07:13pain so he came up with this idea of
07:18products for people of color because in
07:21our skins just naturally different and
07:23his first product was the razor and it's
07:27funny because he's like you know do you
07:29he knew my answer no I don't use a razor
07:31you know I use clippers because we don't
07:32use razors because the way our hair
07:34grows and our skin is curly and more
07:37coarse so the way our hair grows we when
07:40we do shave we get razor bumps because
07:42our hair grows back into our skin and it
07:45causes bumps so we don't use razors so
07:48we came up with this genius razor the
07:50way it's weighted and the way you shave
07:53your face and pre and after shave and
07:56the lotion and it's gotten some
07:59tremendous feedback as far as men of
08:01color are actually using razors now and
08:03and how that's going to transform into
08:06more products for us and he's a jeans
08:10because he's done his homework and he's
08:12found out that the actual numbers of how
08:15much money people of color spin on
08:17cosmetics which I think we're the
08:19biggest spender yep in that so the
08:21market is just amazing and just hearing
08:24a story not just from the financial side
08:27or you know the upside of you know being
08:30an investor and how much you can make
08:31out of but just the difference of in
08:33people's lives that he's making no it's
08:35funny the the personal care for people
08:38of color aisle that Andres mentioned one
08:41of the reasons that we invested is one
08:42of the leading selling SK use is a box
08:45that has Clyde Frazier on it
08:49some of you may remember when I was in
08:51high school was an all-star in the NBA
08:53so there's a picture of a of a now
08:55retired 40-year career that it's coming
08:58now I remember pitching a walker and
09:00Cody you would at first and I said it's
09:02a shaving system for people of color and
09:04you recoiled and just went oh no
09:08and it was so funny so here's a guy
09:10you'll take a charge on Shaquille O'Neal
09:12but what do you what do you personally
09:19get out of the the interactions with the
09:21tech companies well I really enjoy the
09:25business development side of it and a
09:27data trending you know you kind of get
09:31into something you see a business grow
09:35you learn a lot from it you learn from a
09:37lot of people that you deal with their
09:38lives are changing it's just a fun
09:41you know it's similar to basketball you
09:44know being a GM you come in from scratch
09:50you put a team together you put all the
09:52right pieces in play in the right place
09:53and you just watch it grow you know you
09:56learn each and every day about yourself
09:57and when I'm working with the product or
10:00people that I really enjoy working with
10:02it's just awesome things seem to come
10:04together from scratch
10:05yeah I think it's a lot of the same
10:07satisfactions that I get out of let's
10:09it's pretty interesting yeah right so
10:11you know it's like winning the
10:11championship is like the greatest thing
10:13and you learn so much about yourself
10:15doing that and then when you're working
10:18with other companies you take you know
10:20some of those situations it may not be
10:24you know it may not be like you're
10:25taking the last-second shot but you got
10:26you know you got to get your information
10:28in or you got to get your your work done
10:30within a day and you're overflowing you
10:33might have to work fourteen fifteen
10:35straight hours but I've been through
10:36that situation on the court of having a
10:38sacrifice for my team and doing whatever
10:40it took to win and just transferring
10:42that to you know the tech world or
10:44whoever I may be working with and uh
10:45when you see the results you know you
10:48get the satisfaction of you know winning
10:50yeah have you taken anything from the
10:53tech community that's useful to you as
10:54an athlete definitely every day the tech
10:59world uses a lot of data analysis
11:03and you just definitely transferred into
11:06the basketball where you look at we have
11:09a system where every shot and every
11:12movement is tracked for every team so
11:14you know where a guy shot from on the
11:18court you know it's percentage from that
11:19exact spot where issues from you know
11:21how many dribbles he takes so the data
11:25from the outside world or from the tech
11:28world that's always been used for years
11:29has finally got to the basketball world
11:31and it's helped us on the basketball
11:34court but the thing is you have to find
11:36the right data you have to find the
11:38right thing the right analytic for your
11:41team and we found that last year
11:43interesting enough our number was the
11:46amount of passes we have per game when
11:49we had 325 more Pat's 325 passes or more
11:56we were like 15 1 it was something crazy
12:00and then we had less than 300 passes we
12:05were like I don't know you know 20 and
12:0810 it was just crazy so when it got to
12:12those clutch moments all those clutch
12:14games when we got to the finals we knew
12:16exactly what we needed to do to give
12:18ourselves the best possible chance of
12:20winning and that was huge for us last
12:23year you know so the system you're
12:24describing I think I've seen a couple
12:27they literally track the movement of
12:29every athlete on the court for in every
12:33game yes and and then it's a big data
12:35probably big data capture that you can
12:38then analyze okay if you got LeBron on
12:40the right wing you make them go right
12:42your lap right that's right this yes
12:44right yeah the right left shoot you know
12:46what's the best outcome so you're
12:48literally at that level of scientific
12:50precision and preparing yes but there's
12:53there's you've got to take a grain of
12:54salt with everything and sometimes too
12:57much information can can be bad
12:59information and what was important for
13:01us was finding the right information you
13:04know you got a million things you
13:06you got to find exactly which is the
13:09right for for your talent group for your
13:13IQ group all those things
13:16play into that part and I think it's the
13:17same for businesses you know they get
13:19all this data and they not even got to
13:20figure out exactly what to do with it in
13:22order for your company B to be
13:24successful and for us it was the pass it
13:27was turnovers like we found like three
13:28or four things out of thousands of
13:30things that we knew would get us over
13:33signal from the noise so in Moneyball
13:35they they showed the war between the the
13:38old but seat-of-the-pants Scouts and the
13:41new quants is that happening in the NBA
13:43it does because you have certain teams
13:47like the Houston Rockets for example
13:51their whole front office is basically
13:55analytics people you know and not too
13:58many of their friend office people
13:59actually had experience playing
14:01basketball you know they watched it or
14:03they might have played it you know in
14:05the rec league or something like that
14:06but they like me right they didn't have
14:08any MBA experience so when you see front
14:11office's like that they tend to just
14:13throw numbers on the court you know they
14:17forget about characteristics they forget
14:19about you know basketball i.q with
14:21players and they forget about you know
14:23just because it works where one guy
14:26doesn't mean he's gonna mesh well with
14:27another guy while they're playing
14:28together and that's what I mean by too
14:30much information can be bad information
14:32but for us we had we found the the right
14:36information and putting the right pieces
14:38in to fulfill each role on the court
14:40because you're still playing with five
14:42guys and they got to play as one so you
14:45see Moneyball a lot more in the NBA but
14:48you got to have the proper balance of
14:50you know human behavior and analytics
14:53ya know it's funny the big the challenge
14:54of the Big Data guys is they the
14:56companies don't really know the game
14:58instead of trying to trap map into it
15:01do you use data and technology adds an
15:03individual to help your fitness your
15:06performance your game readiness yes well
15:10you have to and then we spoke briefly
15:13about this about LeBron no one's way to
15:14send them you know knowing how to make
15:17the game difficult for the best player
15:19in the world but also you know I track
15:23my sleep every day and it's funny
15:29a small thing which all born where they
15:31would track how many hours of sleep I
15:32was getting and then how that correlated
15:34to my performance on the basketball
15:35court so sure when I got six hours sleep
15:38or less this is my shooting percentage
15:41when it has seven hours of sleep this is
15:42my shooting percentage when I had eight
15:44hours of show it was amazing because I
15:47didn't know that they were they were had
15:49all this data until afterwards so I'm
15:51not going into the game like I slept
15:53eight hours and I so I'm gonna play well
15:55I didn't know this until two months
15:57after and that was Shawn like Jesus
15:59Christ like my free-throws were so much
16:01better when I got sleep yeah now it's
16:04like I'm going to sleep tonight so we're
16:07gonna send you home to go to sleep
16:09yeah Andre yeah but it's definitely
16:14helped me out and human behavior you
16:17know as humans we are you know we're
16:19trained to to be creatures of habit and
16:24we have these certain habits about
16:26ourselves and when you use certain
16:27analytics and you use certain platforms
16:30that we use in the NBA and different
16:32teams use that's when you learn certain
16:34habits about guys and when I'm on the
16:37court I know I can force some of the top
16:40players out of their habits and make the
16:42game harder for them which in turn gives
16:44my team a better chance to win yeah
16:45there was a mass leap thing there was a
16:47study done at Stanford a number of years
16:49back that took the men's basketball team
16:51had them do a proficiency shooting you
16:55know free-throw percentage thing under
16:57their normal sleep and then they begged
16:59them to get eight hours and the shooting
17:02went up twenty thirty percent I mean it
17:04would and and I just talking to coach
17:06Dawkins about it I can't you get him to
17:07sleep you guys know yeah yeah that's
17:11probably the hardest place to get kids
17:13trying to sleep yeah college period
17:15virtual reality do you think it's gonna
17:18come into the sports world anytime soon
17:20or do you see it at all
17:22that's a tough one the one thing that
17:25you can't simulate is live action and I
17:30think that's why you see some some of
17:32the crazy evaluations in sports now
17:34because it's the only thing left sports
17:37and concerts are the only things left
17:39that you can you can only experience
17:41them live they don't have these
17:43effect you know tape-delayed or seeing
17:45it later so virtual reality I saw at the
17:50NB a tech conference kind of put on the
17:53headset and then you can subscribe to
17:56like a you have a seat like you're a
17:58season ticket holder and you can
18:00subscribe to VR seat and you can be on
18:02the court and then spike leaves next to
18:04you at the garden and it's like you're
18:06at the game I don't know how that's
18:09gonna translate to live like I just
18:13this is something about like especially
18:16if you're course I like there's a
18:18possibility of someone diving into you
18:20you know like I don't know if you could
18:22simulate that but um who knows you know
18:26the technology is there I think is it
18:29could be great for the game I've just
18:30done right but we'll have to see yeah no
18:33that's spectating actually there's a
18:34company that's working with football
18:35players mainly quarterbacks on virtual
18:38reality for this rapid-fire
18:40decision-making okay there might not be
18:43a basketball analogy but it's an
18:45interesting I think that could work yeah
18:47when you put you can put guys in
18:50game-like situations to practice in
18:53because that's the hardest thing to you
18:55can't simulate games either like when
18:57were in practice coach says go through a
18:59game like but there's nothing like being
19:00an actual game so I think VR will help
19:05for training but you see that in
19:06technology today like I'm a huge golfer
19:09and I have just about every golf
19:11training device there is out there from
19:14technology standpoint that's a test of
19:17my phone on hands hand playing clubs
19:20playing you know am I going in and now
19:23and I'm out in on my swing so those
19:25things have helped me become a better
19:27golfer had a not had them as good as
19:30this curry no not even close
19:32he's something's wrong with him he just
19:35I don't know something there to make
19:38some good at everything what impact is
19:44technology having on the business of
19:45sports I mean so is um you know
19:47typically it used to be broadcast
19:49television you'd have one you know with
19:50the game of the week or whatever it is
19:52now it seems like every games televised
19:54you get all these you know you get into
19:56you're getting time-shifting you know
19:59does that change the sport I think it
20:02does it's helped I think it's helped the
20:05sport because there's more engagement
20:08and owners are setting up or arenas to
20:13be fan friendly to where the owners know
20:16exactly who's buying what who's
20:18purchasing what who's in their seat at
20:19what times at what point of the game do
20:22fans go get concessions it's kind of
20:26taking the life of his own as far as
20:29just bringing the the fans and the
20:32business closer together because it used
20:34to be you know kind of what do our fans
20:36want now you can kind of get a feel to
20:38exactly what they're into
20:40you know what Jersey is selling the most
20:41what color uniforms you know do the fans
20:44do it attract the fans to buying more
20:46and then even with players we're on a
20:49we're on the plains we're keeping up
20:51with every single game so that's a big
20:54thing for us if we're flying out to
20:57Indiana but Indiana has a game that
20:59night as well and we can't see the game
21:01we keep updates we know it you know our
21:03scouting we know who's doing what and we
21:06know what to prepare for the next day
21:07you know social media being a celebrity
21:11and an athlete how do you how do you
21:14think of Twitter you know what's the
21:17purpose of it for you there's a lot and
21:21you you have to you have to be more
21:24politically correct than ever now but
21:27you have to be smart with it I think
21:29this is way to give the fans a small
21:32piece of who you are and not everything
21:34but just give them bits and pieces keep
21:35the engagement the interaction because
21:38it's always going to be good for them
21:39for the game when the fans feel like
21:41they're closest to the players but it
21:44can get dangerous and at times you know
21:47they say uh all press is good press but
21:49when it comes to Twitter not all press
21:51is good press yeah there been a few
21:53notable examples of that of late yeah
21:55there's been a lot but I think it's just
21:59all about branding it's good and bad for
22:02the game because I'm seeing high school
22:04kids and I'm seeing elementary kids with
22:06Twitter's and instagrams and it's like
22:08they're branding themselves already it's
22:10not quite there yet you know so it's
22:13pretty a little bit too much pressure on
22:15our kids to try to be a certain type of
22:18person instead of just developing you
22:22know like most of you have developed you
22:24didn't have all that stuff you just were
22:25kid and then you just grew up well now
22:27they're trying to grow up at a younger
22:29age anyone have any questions for Andre
22:31I am not afraid of any questions if you
22:35can imagine any technology that you
22:37would like to see introduced either to
22:39the game of basketball or in your life
22:41what would that be if you could just
22:45what would it be because you got some of
22:46the smartest people on the planet
22:47sitting into a room they might be able
22:49to do it for you that is a very good
22:51question from a basketball standpoint I
22:55just saw something recently I don't know
22:58if I can share but he has a device
23:00basically where you can kind of slide it
23:03and you actually shoot the shot and it
23:09gives you your metric metrics on your
23:11emotions in your shot I don't know how
23:13accurate it is but it can train you to
23:15get the exact same motion every single
23:18shot and we hear this a lot when we're
23:23when we're in practices shoot game shots
23:25shoot game shots it's hard to simulate
23:28that you know cuz the Adrenaline's
23:29flowing someone's in your face you know
23:32the crowds there there's an intensity
23:34there so if you can know exactly what
23:37your metrics were shooting it game shot
23:40you can simulate that over and over and
23:42over again because like playing golf you
23:43can do that you can get everything
23:45together but basketball is a little
23:46different you got movements and all
23:48different types of ways angles you know
23:49somebody's in your face but if you could
23:51simulate that that would be amazing
23:54technology for recovery so it is the
23:57same as it was when you entered the
23:58league totally different there there's
24:02so much technology use now it used to be
24:03when we came in the league it was just a
24:05stem and ice so you get a stem unit you
24:07slap it on you turn it up and you get
24:09the pulse and basically all it does is
24:12uh teaches the body to block out pain
24:14but the pain still there that's what
24:19they had and now there's different
24:23we use a system called catapult tracks
24:27our heart rate tracks are the tracks our
24:32every movement on the court are pounding
24:33on our knees it takes it tracks
24:35everything so it knows is it a wearable
24:38is it it's a wearable so you kind of
24:40slide it in your back and it goes to
24:44this computer and it basically tracks
24:45your loading so you're how fast are you
24:49stopping and how fast do you start
24:51that's all that's all that's tracking it
24:53it knows to get how well we play after
24:57having a hard practice versalife
24:58practice first our load throughout the
25:00rest of the week all of that back to
25:02back so coach knows by looking at the
25:05catapult system hey we need to have a
25:06light practice okay it's been like the
25:09last couple of days we need to ramp it
25:10up to get these guys ready for you know
25:12a long road trip in a week or so so we
25:14use a lot of different technologies like
25:16I said I use technologies for my knees
25:18now because I'm getting a little older
25:19had a lot of miles I have two different
25:22ones the ice machine and then one are
25:25boots that basically flush out old blood
25:28to get new blood in you know speed up
25:32all these little devices and systems
25:35that you can write off through the
25:37t-midi Nauticus training room things or
25:39they sleep at night they used to be in
25:41the training room but now it's like
25:42everyone has them at home yeah it's one
25:44call gain ready there's basically a
25:46sleeve put it on put ice and water in it
25:49and then it puts pressure with ice on
25:52your knees so you're flushing out all
25:54blood and you're getting ice which
25:56reduces swelling and then I have these
25:58uh these boots it comes from like the
26:01foot all the way up here stylish yeah
26:04and I put these uh I wear these before
26:07it after every shooting around on game
26:08days and I'm going in for about 40
26:10minutes fall asleep pressure flush out
26:12all the old blood and then just be ready
26:14to go and be fresh for the game so uh
26:16pretty good start to the season pretty
26:19good don't expect that every game yeah
26:24not fifty again there's a playoff team
26:27you made it look like it's uh made it
26:29look easy but it's very hard to do that
26:30so well I I heard I thought kur was a
26:33pretty good coach but now I think it's
26:34Luke Walton or it might be the players
26:41with that we'd like to thank Andre for
26:44coming and sharing time with us and
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