00:00Google's about to make a change that's
00:01going to make traditional SEO completely
00:04useless this change can have absolutely
00:07disastrous effects on your business's
00:08ability to be found get clients and make
00:12money and if you're not ready for it
00:14you're going to lose out to the
00:16competitor who is prepared to Pivot but
00:19don't worry in this video I'm going to
00:20show you why traditional SEO is a
00:23complete waste of time in 2024 the new
00:26strategy that's replacing it and the
00:28easy way you can get started started
00:30toward massive results that SEO could
00:33never deliver but to understand the new
00:35opportunity headed our way we need to
00:38look at the big problem that seos always
00:41had when I started my own web design
00:442012 SEO was a little bit easier you
00:48know I was able to create a pretty
00:49barebones website for my business
00:52without a bunch of blog posts or
00:53anything like that and because it was
00:55easy to reach out to other blog owners
00:58and get them to agree to to me writing a
01:00guest article for them they'd give me
01:03backlinks and I was able to get to
01:05number one in Google for web design Los
01:08Angeles great mission accomplished right
01:11well not so fast most businesses
01:14approach ranking number one in Google as
01:16the goal itself but it's really only
01:19useful when it leads to making more
01:21sales right so clients would find me on
01:24Google and they'd schedule a consult
01:26call but when I was on those calls I was
01:29still a stranger to these people and I
01:31had to sell my off to get their business
01:34and being a better web designer than a
01:36salesperson I lost a lot more of those
01:39jobs than I won and I will show you in a
01:41bit how I fixed my sales problem but the
01:44point is even when SEO was easy it still
01:47only solved half the problem and as time
01:50went on more businesses started flooding
01:52the internet with tons of SEO content
01:54back links got harder and harder to get
01:57and the whole process of SEO just got a
01:59lot lot more intense fast forward to
02:022024 and there's a new challenged SEO
02:06and that's AI it's like a new powerful
02:08gardening tool meant to make our work
02:10easier but it's also accidentally
02:12pulling up some good plants along with
02:14the Wheats and it's those unintended
02:16consequences that are really shaking
02:18things up so before we get to the way
02:20around this let's just unpack the three
02:22main reasons why AI while helpful is
02:26making SEO way less effective for small
02:29businesses first you know all those
02:31helpful articles they tell you to write
02:32for SEO that are meant to answer
02:34people's questions well AI is just going
02:37to be answering those instead you know
02:39people have already started going
02:41straight to chat gbt to get quick
02:43answers to their questions rather than
02:45Googling them and in response Google is
02:48now rolling out their own AI search
02:50feature that they're calling search
02:52generative experience and that's just
02:54going to answer people's questions
02:56itself imagine searching for best
02:58chocolate chip cookie recipes recipe and
03:00getting an AI generated answer along
03:02with some follow-up questions to narrow
03:04down your search and this is being
03:05rolled out as we speak I would expect it
03:07to be available for everyone and pretty
03:10much answering every major search Midway
03:13through 2024 the next reason is tools
03:17like chat gbt have made it incredibly
03:19easy for everyone to create SEO content
03:22at scale which means everyone is doing
03:25it pumping out articles faster crowding
03:28the internet with content like never
03:30before it's like everyone's suddenly got
03:32the same megaphone and they're all just
03:34shouting over each other so if you want
03:36to stand out you'll have to yell even
03:38louder than your competition and the
03:41third way that AI is killing SEO is it
03:44is actively destroying your ability to
03:46get backlinks if you don't know
03:48backlinks are those links from other
03:50websites to yours and they're really
03:52important for getting your site ranked
03:54on Google just like AI is making it way
03:57too easy for everyone to you know write
03:59articles for their own blogs the same is
04:02true for writing articles to put on
04:04other people's blogs which is a really
04:06common way to get backlinks in the past
04:09you can just ask a Blog you know hey can
04:10I write something for you and exchange
04:13for the content they would put a link
04:15back to your website in the author bio
04:17and a lot of blogs would say yes
04:19backlink achieved SEO win for you but
04:22now with so many people using Ai and
04:25trying to do the same thing it's
04:27incredibly hard to get anyone to even
04:30respond to you let alone agree to it
04:32you're going to waste more time trying
04:34to find one backlink opportunity than it
04:36would take to write 20 posts so even
04:39though backlinks are still needed to
04:40rank high in Google getting them is a
04:43lot harder than it used to be now I am
04:46not here to talk about AI I actually
04:48think it's an amazing tool that no
04:50business can afford to ignore but it's
04:53had lots of unintended SEO consequences
04:56that we really have to pay attention to
04:58so what's the new way wave of SEO going
05:00to look like not just in
05:022024 but well into the future now a lot
05:06of people are going to be shocked by
05:08what I'm going to say next and some of
05:10them may even be scared off by it and
05:13that's the exact reason why those of you
05:16who lean into this are going to see such
05:18huge results you're willing to do what
05:21others aren't so this pivot is simple
05:24stop trying to be found on Google and go
05:27for the next biggest search engine
05:30I'm talking about YouTube yep YouTube is
05:33the second largest search engine on the
05:34planet but it's so much more than that
05:37remember my problem I had with sales
05:39that was because SEO is great for
05:42marketing but YouTube is marketing and
05:46sales rolled into one in other words
05:49YouTube fixed my problem once I dipped
05:51my toes into YouTube I started having
05:54two very different types of sales calls
05:56the ones with prospects who found me
05:58through Google we already know how those
06:00went and the ones who found me through
06:02YouTube now to say these calls were
06:05easier was an understatement they were
06:07more relaxed they took me much more
06:10seriously and most were pretty much
06:12pre-sold on me before the call even
06:14started in other words video accelerates
06:18the no like and Trust Factor like
06:20nothing else on the planet to the point
06:22where eventually As I Grew on YouTube
06:25people would literally just pay for my
06:27services right on my website with
06:29without me having to talk to them at all
06:31up front and it's not just me think
06:34media did a study where they found that
06:3542% of people said they would choose to
06:38work with someone on YouTube over
06:40someone who wasn't now I know you're
06:42thinking SEO is familiar and feels safe
06:45and YouTube feels like a completely
06:48different ball game well here are five
06:50unignorable reasons why ranking your
06:53business on YouTube is 10 times as good
06:55as ranking on Google first up people
06:57want to watch videos made by real humans
07:00with genuine personalities and
07:02experiences and as much as we're talking
07:04about AI it isn't shaking up video
07:07search like it is over on Google Now
07:10sure AI companies are really trying to
07:13create lifelike videos but they're not
07:16there yet not even close plus YouTube
07:18plans to make it clear when a video is
07:21AI generated it's going to require a
07:23special label for that you know it's way
07:25easier to pass off an article as human
07:28written than it is to been someone in AI
07:30video is a real person and here's the
07:32thing even if YouTube gets flooded with
07:35AI videos our preference for real human
07:37connection isn't going to change people
07:40naturally gravitate toward authenticity
07:43so by keeping your videos genuine you'll
07:46engage your audience much more
07:47effectively and you're always going to
07:49outperform AI generated content next
07:53video search lets you double dip so we
07:56already know that YouTube is number two
07:58behind Google and search search but if
08:00you create video over written content
08:02you get the chance to obviously rank in
08:04YouTube right but Google shows video
08:06results in searches over there too
08:08that's because Google owns YouTube and
08:10they know that people generally prefer
08:13videos over written content and it only
08:15makes sense to give the people what they
08:18want in fact 95% of people say that they
08:21would rather watch a video on a topic
08:23over reading about it not to mention the
08:26fact that video platforms like YouTube
08:28and even Tik Tok are quickly becoming
08:30even more popular than Google for
08:32younger Searchers and if Facebook and
08:34Instagram taught us anything whatever's
08:37popular now with the youngs is going to
08:39trickle down and become popular with the
08:41older Generations soon enough next just
08:44imagine every video you create as a
08:46dedicated salesperson for your business
08:49that you pay just one time and it keeps
08:52showing up attracting new clients day
08:54after day year after year unlike a blog
08:57post that might get buried under newer
08:59cont content on Google your YouTube
09:01videos have a much longer shelf life
09:04they're like Evergreen Pathways
09:05funneling potential clients deeper and
09:08deeper into your business how think
09:10about it when someone watches one of
09:12your videos YouTube's recommendation
09:14engine helps them effortlessly flow from
09:17one video to the next that creates a
09:20powerful binge session accelerating the
09:22no like and Trust cycle and that makes
09:25them much more likely to convert into
09:27clients now compare that to Google
09:28search where there's no built-in way to
09:31bring Searchers back to your specific
09:34content the next reason to move to
09:36YouTube is SEO becomes a lot less
09:39complicated in traditional website SEO
09:42you're dealing with a lot managing
09:45content clusters getting your keyword
09:47density just right writing metadata and
09:50making sure that your content is a
09:52certain length not to mention chasing
09:55back links which is a huge time suck
09:58that you can't really even control you
10:00know you're just at the mercy of other
10:02people either saying yes or more likely
10:05no but YouTube simplifies all of that
10:08when it comes to YouTube SEO all you
10:11really have to worry about is making
10:13good videos and including your keyword
10:16phrase in the title and a couple of
10:18times in the description that's it you
10:20don't have to stress over getting other
10:22sites to link back to yours that
10:25literally isn't a thing with YouTube
10:27videos and with YouTube search is just
10:29the beginning you know once your videos
10:31break through and YouTube start showing
10:33them to people on their homepage just
10:36because they know they're the Right
10:37audience for it that's when you grow
10:40even faster the next reason is most of
10:43your competitors even those who are
10:45beating you right now in traditional SEO
10:47aren't going to switch over to YouTube
10:49it's a whole different ball game and it
10:51scares them this is where you can leap
10:53ahead so think about it YouTube is an
10:55incredibly powerful opportunity but it's
10:58way less tapped by most businesses
11:01especially in service Industries you
11:03know if your competitors are shying away
11:06from creating video content that opens
11:08up a massive opportunity for you by
11:12embracing YouTube you can gain a
11:14significant Edge it's not just about
11:16being found it's about being seen and
11:18heard building a stronger connection
11:21with your audience so by doing what your
11:23competition won't you're not just
11:26catching up you're positioning yourself
11:29to overtake them but not every video is
11:31a winner just CU you made it there are a
11:33few things you need to nail if you want
11:35to track the biggest possible audience
11:36of people that you'd love to work with
11:39that's why in this video I'll show you
11:41the secret hack to make sure that your
11:43videos are finding that audience and
11:45working their hardest so you can just
11:47make them send them out into YouTube and
11:50reap the benefits for years to come so
11:52click here and I'll show you exactly
11:54what you need to get right
