00:00it's one thing to get your first sale on
00:01atsy but the second thing to learn is
00:04how in the world do you get Etsy sales
00:07in a fast amount of time to get to 100
00:10sales and then scale it from there now
00:13today I'm going to tackle the first
00:16solution to the problem which is how do
00:19you get sales fast and how do you get to
00:22100 sales in a quick amount of time now
00:25this is something that I love to talk
00:28about because this is something I've
00:30mastered multiple times in my atsy
00:33experience and starting and scaling two
00:36shops now to five figures within a few
00:39months time frame this is my secret
00:42sauce so to speak in this video so if
00:44you clicked on this this is the right
00:46video for you if you are looking to
00:48start scale and grow your atsy business
00:51by the way I have a free training on
00:53this in the link down below it's called
00:54launcher shop from 0 to 100 sales and
00:58you can also join me in in that free
01:01training as well it is a hour to an hour
01:03and a half long training but it does
01:06give a lot of insight in what I'm
01:08talking about today and then also it
01:10does give a lot of graphs and
01:13information and kind of a visual look at
01:16how this would look like if you're
01:17looking to start and scale your business
01:20it's completely a free training so check
01:22it out down below as well but besides
01:23that I wanted to go over some things I
01:25talk about in there that is really
01:28important and really vital to starting
01:31and scaling your Etsy shop that we
01:34honestly just need to talk about today
01:36so here we go we're going to get right
01:37into it so as far as the fastest way to
01:42get sales in your Etsy business it's
01:44really learning two concepts now the
01:48first concept that I really want to
01:50break down in this video is how do we
01:53get a conversion event a conversion
01:56event is simply our goal on Etsy right
01:58you clicked on this video
02:00in the fastest way to get a sale on atsy
02:03and in order to get a sale on atsy we
02:06need to figure out how a sale happens on
02:09Etsy a conversion event on Etsy is where
02:13a customer finds your product and they
02:16like your product enough to buy that
02:19product now in order to get that
02:21purchase in e-commerce it takes about 50
02:24to 100 customers to look at that product
02:28and for One customer customer to buy
02:30that product and this statistic that I
02:33just shared with you is from the average
02:36statistic of e-commerce conversion rates
02:39which is 2 to 4% on Etsy on average so
02:44the average e-commerce conversion
02:46statistic is 2 to 4% 4% on the higher
02:50end on average it's floating around 2%
02:54conversion rate so what does that mean
02:56for your Etsy shop and just selling
02:59online in total so that means that out
03:02of 100 people that view your product two
03:06people will purchase that product on
03:08average now every day in the grand
03:11scheme of things that might be one
03:13person purchasing per 100 views or that
03:17could mean up to 3 to four people
03:20purchasing every 100 views again we're
03:23talking averages here we're not talking
03:25what is happening on a day-to-day basis
03:28so if you're sitting here and you're
03:30like Heather I'm getting 100 views but
03:32zero sales if you're getting zero sales
03:34and maybe you have thousands of views at
03:36this stage that comes down to your
03:39product and the listing specifically
03:41which is probably not something that you
03:42want to hear watching this video but
03:44that means that your listing is just not
03:47a converting listing it may be a listing
03:49that people don't want to buy which
03:51could come down to your design it could
03:53be the product it could be the pricing
03:55it could be the SEO maybe you're
03:57targeting the wrong Niche completely and
03:59you're selling a design that's just not
04:01relatable to that Niche there's so many
04:03reasons that can happen and if you look
04:06Below on my website I do have shop
04:09review services for that reason because
04:11a lot of people may be wondering I feel
04:14like I have a product that should sell
04:16but it's not and it could come down to
04:19other factors I personally have a team
04:22of people who do listing and Shop
04:25reviews if you are interested in that
04:27service please look at down below in the
04:29best case scenario let's say that you do
04:32actually have a high converting product
04:34now maybe you've had a sale on it but
04:36you're not getting visibility now with
04:39conversions and the fastest way to get
04:41sales is first of all you need to lock
04:43down that product the product that
04:45you're selling needs to sell on repeat
04:47and a lot of the times I've seen a lot
04:49of students and clients that I've worked
04:52with hand inand and oneon-one in the
04:55past they've had really great products
04:57but the problem is the visibility
05:00is not there and that comes down to the
05:02SEO the niches that they're in and the
05:05keywords that you're they're using and
05:07also that comes down to not having any
05:09marketing strategy so by marketing
05:12strategy I'm talking about running ad
05:14campaigns with atsy ads maybe Facebook
05:17ads or maybe they aren't on social media
05:19they aren't using email marketing these
05:21are three ways that you can get
05:24visibility to increase the amount of
05:27views on a list in so that you can
05:30increase your conversion rate because
05:32you may have a really nice conversion
05:34rate on a listing but the problem is
05:37it's never going to be seen and if it's
05:38not seen then you're not going to get
05:40sales at the end of the day so I really
05:42want that to SN in for a lot of you
05:44watching this video is you may not have
05:47a conversion problem the problem May lie
05:49in your visibility with Etsy the truth
05:52of the matter is in the past year on
05:55Etsy we've seen a large increase of etsy
05:58sellers large increase of competition
06:01now I know that immediately starts the
06:04floodgates and the Panic of should I
06:07even be selling on Etsy now I want
06:09everyone to look at Etsy as a
06:12Marketplace this is a place that is
06:14allowing you to sell your product on and
06:17while you can still rank organically and
06:19when you do rank organically that is
06:21incredible because you're going to see
06:23many sales organically without you
06:26having to lift a finger however since
06:28there is high competition we need to
06:30talk about the reality of selling on any
06:33Marketplace on Shopify on Etsy on
06:36Redbubble Teespring eBay Amazon anywhere
06:40that you are selling you still should
06:42have the foundation of social media and
06:45ads you do need to learn these two
06:48things in order to have long-term
06:50success on a platform SEO keywords is a
06:53huge one as well I don't want to
06:55discredit those we need all three to
06:58work together in order to see scaling
07:00and see you getting those first 100
07:03sales very very fast this is a part of
07:05the video where I'm going to break down
07:07all three for those of you who are still
07:09watching if you're still watching let me
07:11know in the comments by putting in I am
07:14scaling to the Moon just put it in there
07:16put I'm scaling to the Moon because of
07:18this video I'm scaling to the Moon this
07:20year I'm scaling to the Moon fast
07:22whatever it is just let me know that
07:24you're still watching by putting I'm
07:26scaling to the Moon down below I want to
07:28know who is still watching in this video
07:31so anyways so the three ways to get
07:34sales super super fast in your Etsy
07:37business there is no secret to this guys
07:40there is no gatekeeping there is nothing
07:43I am not sharing in this video I just
07:45want to say that a lot of people have
07:47emailed me like what's the secret what's
07:49the secret Heather there is no secret I
07:51have said it on my channel so many times
07:54now throughout the past year and I I
07:56want to say this in the nicest way
07:57possible I really have said this
07:59multiple times and everyone asks what's
08:01the secret what's the secret it's
08:03locking down your SEO your keywords that
08:06you are using in your Etsy shops it is
08:09using Etsy ads and it is social media in
08:12email marketing if you can Master these
08:15four things and I put three if you can
08:18Master these four things you are going
08:20to scale very very quickly on Etsy you
08:24can scale a business on Shopify on
08:27Amazon on whatever platform you're
08:29selling on the concept of the platform
08:32does not matter what matters is your
08:34marketing skills and how you can utilize
08:37those marketing skills to your advantage
08:39once you master marketing which
08:41Marketing in the simplest of forms
08:43having enough visibility to your product
08:47that you were selling that you can get
08:48sales on repeat if you don't have
08:51traffic coming into your listings you're
08:53not going to see your fast scaling and
08:56sales at the end of the day and that is
08:58the truth of owning any online business
09:02you need customers to come into your
09:05products that you are selling to get
09:07sales on repeat there is no magic
09:10pathway that is going to get you there
09:12any faster than using some form of ads
09:16social media or even email marketing
09:19there's so many ways that you can bring
09:21eyes to your listings on Etsy outside of
09:24just using etsy's organic Etsy algorithm
09:28system to pull that in for you Etsy will
09:31organically bring customers into your
09:33listings given if you're using the right
09:36keywords and SEO and if you're lucky to
09:38get enough sales that you get boosted in
09:40the algorithm to page one that is one
09:43way you can get sales quickly on aty
09:45that is a way that I did it when I first
09:47began and that I've seen many other
09:49people do it it is still possible this
09:51year with the high competition but I do
09:54want to also say that social media is a
09:57very viable way I have seen many
10:00students and clients that I have worked
10:02with again hand inand be able to use
10:04social media to rank to page one on Etsy
10:08if you're watching you can do this you
10:09do not need to show your face on your
10:13social media platforms either you can do
10:15this if you're watching now that we
10:17nailed down how to get conversions on
10:20Etsy so generally speaking in order to
10:23hit your goals of getting multiple sales
10:26within a short period of time which is
10:28us getting those sales fast right the
10:30only way to get sales fast is to boost
10:33our traffic if we have a high converting
10:35listing which we're looking at 2%
10:37ideally so if you have that 2% ideally
10:41converting listing that's what we're
10:42looking for once we have that we can
10:45scale that to get sales fast now the way
10:48to get sales fast again is by increasing
10:51our traffic and our views and visits on
10:54that Etsy listing in order to increase
10:57our views and visits on our at se
10:59listing we need to engage a few things
11:02so that first thing is utilizing
11:05keywords now this is one part of my
11:09secret sauce and it's not really so much
11:11a secret I feel like a lot of us on
11:14YouTube talk about SEO quite often and
11:18what SEO really is is search engine
11:21optimization which comes down to the
11:24keyword phrases you are using short tail
11:27keyword phrases are two words or less
11:29longtail keyword phrases are three words
11:32in a phrase or or more so what's
11:35important with SEO is longtail keyword
11:38phrases short tail keyword phrases are
11:41pretty important too I think that short
11:43tail keyword phrases I personally like
11:46to use in my tags on Etsy rather than
11:49the title but longtail keyword phrases
11:51is generally what a lot of people are
11:54typing into Google Now customers are
11:56getting very specific guys they want
11:59exactly what they want now so when
12:01they're typing in their keyword phrases
12:03they're putting not just Mom gift which
12:07is a short tail keyword phrase maybe
12:09some people are but a lot of customers
12:11know that a lot of markets and Google in
12:15specific is pretty saturated as far as
12:18mom gifts and it's not specific it's not
12:21going to get the customer what they
12:23actually want when a customer is typing
12:25in a query on Etsy for example they
12:28might be putting in bir flower August
12:31mom gift which is a longtail keyword
12:34phrase now because again they want
12:36something specific for their mom maybe
12:39their mom was born in August and they
12:40want their mom's birth flour on a pillow
12:45or on a sweatshirt or on a necklace
12:48that's what we want to Target in this
12:50year and that comes down to our keyword
12:52selection that comes down to having a
12:54longtail keyword phrase that's again
12:56three words or more so as as far as SEO
12:59that's how I want you to think going
13:01forward in order to get sales fast again
13:04that is going to jump up our sales
13:07because we are targeting those longtail
13:09keyword phrases that are specific to
13:12that customer who is typing in that
13:14query so we want to create products that
13:17can match that product as well we want
13:20it to be relevant to the product we're
13:23creating and posting on atsy as well
13:25that's something to note is that is
13:27going to boost your conver verion rates
13:29the more specific and targeted your
13:33product is the more sales you're going
13:35to get over time and that's going to
13:37jump your sales and you're going to get
13:40into this wheel of getting consistent
13:43repeatable sales by the products that
13:45you're creating which can be done
13:46through print on demand which is one of
13:48the reasons why I love using the company
13:50printify printify has hundreds of
13:52products you can select from this is
13:54what I've used since the beginning of my
13:56Etsy business and this is how how I
13:59create high converting listings because
14:01I can create products on demand in my
14:04Etsy business that can align with the
14:08SEO and keywords that I'm using so if I
14:11were creating a bir flower let's say
14:13t-shirt for a mom that's a gift for a
14:16mom I can create that easily with my
14:18print on demand company printify and I
14:21can create other products too I can
14:23scale it out to a mug to a sweatshirt to
14:27a pillow to to a blanket there's so many
14:30products that you can scale these items
14:32for so if I know that a bir flower
14:35design for a mom that was born in August
14:38is really selling then I would scale
14:40that out to 10 different types of
14:43products because I want to give those
14:45customers a catalog of items that they
14:47can purchase outside of just maybe a
14:51t-shirt now that we kind of have SEO
14:54locked down that's going to again
14:55booster traffic on Etsy what I
14:58personally like to Target now is micro
15:01niches so microniches are targeting
15:04specifically very low demand keywords so
15:08you'll notice that there's a lot of low
15:10demand and high demand keywords the way
15:12that I like to categorize low Demand
15:15versus high demand is low demand is
15:17usually almost around or under 100
15:20searches a month on Etsy and sometimes
15:24it can float from 50 to 100 search
15:26volume on Etsy and in fact a lot of
15:29micronas actually don't even have their
15:31own search categories on Etsy yet which
15:34is kind of really nice because you may
15:37show up as number one in that category
15:40because no one else is typing in those
15:42search queries on Etsy which is really
15:44nice about microniches so as far as SEO
15:47goes what I would suggest to anyone
15:49starting this year or next year or the
15:52year after is to really focus on micro
15:55niches to focus on longtail keyword
15:59and you're going to see a huge increase
16:01in traffic in your Etsy shop by focusing
16:04on those two things so with that being
16:07said I am making a video coming out soon
16:10going over SEO and really getting into a
16:15huge in-depth research on SEO and how to
16:18use it this year and how to master doing
16:22titles tags your description and
16:24focusing on SEO that's going to get
16:27eyeballs on your listing so don't forget
16:28to subscribe to get notified for that
16:31future video and turn on your
16:32notifications as well the second
16:34strategy in getting sales fast is going
16:38to be using Etsy odds to get a lot of
16:43traffic to the listings that you know
16:45are selling and converting on repeat so
16:48my two strategies that I really
16:50recommend with Etsy ODS is first of all
16:53if you are new to Etsy and you're kind
16:55of feeling like you're throwing
16:56spaghetti at the wall with your listings
16:58you don't know what sells what won't
16:59sell I usually recommend using $5 a day
17:03or at least $1 a day on ads for 30 days
17:06$5 a day is going to be the best to try
17:09out at the ads to see what sells and
17:12what doesn't now I put $5 on ads when I
17:15first start this first method for 30
17:18days now after 30 days I will Circle
17:21back to my Etsy ads so let's say I'll
17:24start at the 15th of the month I opened
17:26up my shop on the 15th of the mon month
17:29that means on the 15th of the next month
17:31I will look at all of my Etsy listings
17:34that I had the ads running for 30 days
17:37if I have a listing that got a sale or a
17:40few sales any listing that basically had
17:43a few sales during this time I will keep
17:45the ads running on any Etsy listings I
17:48had no sales on I will turn the Etsy ads
17:52off on now usually this will leave me
17:54with a few Etsy listings that I will be
17:57running $5 a day Etsy ads on the second
18:00part of my process with Etsy ads is I
18:03will increase my Etsy ads spend because
18:07Etsy ads if you only have a few listings
18:10with Etsy ad spend on generally Etsy ads
18:13won't spend your full budget because it
18:15doesn't have enough search volume to
18:18spend it on however if you're in a very
18:20broad Niche that atsy ads is targeting
18:23to you can look at related tags in the
18:26atsy ads to see this but this is
18:28something that I would keep in mind if
18:30you're running your Etsy ads to turn off
18:33and look at your related tags to kind of
18:35switch off some of those if it doesn't
18:37make sense for those so in the second
18:40part of the process with atsy ads now
18:42that you have maybe increased to $10 for
18:44your ad budget or $25 for your ad budget
18:47that's as high as I would personally go
18:50because again for my Etsy ads that I've
18:52ran in the past since I'm targeting
18:54those micro niches generally they have
18:56low demand so Etsy is is going to use
18:59those listings the best of its ability
19:02to get me sales with those listings that
19:05it's not going to overspend on my ad
19:07budget so I will put the Etsy ads on for
19:11those listings and usually I will be
19:13checking those listings on a weekly or
19:15bi-weekly basis this portion of my ad
19:20campaign with my listings if I am not
19:23seeing sales or a return on ad spend
19:25over three then I will turn off all ads
19:28and I will create more listings and
19:31start ads again and start this process
19:34again so generally I will start a new
19:37process of uploading maybe 20 to 100
19:40listings I will put 30-day $5 ads on
19:43those listings again and we'll restart
19:45the process because to me that ad spend
19:48if I'm spending money on ads that are
19:51not selling and not getting me a return
19:53on ad spend known as Ras then ads aren't
19:56worth it for my Etsy shop unless I'm
19:59getting some sales coming in my goal
20:01though for getting my first 100 sales is
20:04to get my first 100 sales as quickly as
20:07I can to get reviews and establish trust
20:10in my shop this is really crucial and
20:12vital in your first few months on Etsy
20:15is to get a lot of five-star reviews
20:17coming in get build up that trust for
20:19your Etsy shop and I like to not have a
20:23profit in the first few months on Etsy
20:26which generally speaking a lot of Etsy
20:28shops a lot of e-commerce businesses
20:30start at a negative and you won't see a
20:33profit until usually that 6mon to one
20:35year point so this is a long-term game
20:38given getting Etsy sales does not mean
20:40that it's going to give you profit right
20:43away especially if you have a handmade
20:44or print on demand business so that's
20:46just something to think about as you go
20:48forward but in general this is my
20:51strategy to getting the first 100 sales
20:54if I'm only using Etsy ads now the third
20:57strategy comes into play that you may
21:00not have to spend that much on Etsy ads
21:02and depending on your risk tolerance for
21:05your budget I would not suggest Etsy ads
21:08to those who do not want to spend a lot
21:10of money out of the gate on Etsy ads if
21:13you are again throwing spaghetti at the
21:15wall with your listings you don't know
21:17what's going to stick I would not use
21:19Etsy ads to begin what I would recommend
21:22is social media you can make social
21:24media posts on Instagram or Pinterest
21:27that are sharable and you can do a
21:30giveaway that is maybe anyone who tags
21:33someone in the post likes and follows
21:36and comments the post will get entered
21:38into a raffle to win a free product now
21:43you can do that with your aty shop and
21:46your maybe Instagram social media page
21:49this is a really great way to get some
21:51new followers and get some engagement on
21:54your listings the other way to use
21:57social media is as simple as Facebook
22:00groups and communities this was the way
22:02I initially jumpstarted my own atsy
22:05business that scaled from 0 to 250k in
22:08one year which was a gross take-home
22:10profit of 100K so I messaged the admins
22:13in a lot of Facebook groups and just
22:15asked if I could promote my business and
22:17offer anyone in their group a discount I
22:20had a lot of people who shot me down and
22:21said no and then I had a lot of people
22:23who said yes ever since I shared that I
22:26did this on my YouTube channel a lot of
22:28people have told me that this does not
22:29work as easily anymore because a lot of
22:32groups are getting a lot of questions
22:34now since sharing that on my YouTube
22:36channel a work around with this is open
22:38up your own Facebook group and Community
22:41maybe you're already in a Facebook group
22:45and if you're in any Facebook group
22:47let's say not a Etsy seller Community or
22:49print on demand Community I think that's
22:52I want to say one of the first mistakes
22:54that I'm seeing a lot of new Etsy
22:56sellers make is they're going in
22:58Facebook groups that are for print on
23:00demand and trying to share in those
23:03groups their businesses now I want to
23:06first of all tell you that this is not
23:08the method that I would recommend
23:10because a lot of etsy sellers that
23:12you're sharing in these groups they're
23:14just going to give you critiques and
23:16they're going to look at your listings
23:19and they're not going to be purchasing
23:21so it's going to lower your conversion
23:22rates and you're not going to be getting
23:24highquality customers who actually want
23:26to buy your products that will be
23:28visiting your listing so first of all I
23:30did want to say just be careful and try
23:33to find groups that are customer
23:36oriented and based instead of just
23:39people who are also other Etsy sellers
23:41so you want to find groups let's say
23:43that you have teacher listings you'll
23:46want to join a teacher Facebook group
23:49and given a lot of the times these
23:51groups are only allowing people who are
23:54teachers so in that case be an active
23:57participant in those groups and then
23:59maybe later on ask the Facebook admin if
24:01you can promote your business so I would
24:04try to play an active role or even just
24:06start your own group in the career that
24:09you are a part of and make listings for
24:12the career that you are a part of this
24:13is a really great way and honestly one
24:16of the best ways to start an Etsy
24:18business is focusing on what you do on a
24:22daily basis and making listings and
24:25products that may circle around that as
24:28well you can find a lot of passion in
24:31the career and the hobbies that you have
24:34so I think that that makes you an expert
24:37in that listing and in that product
24:39category on Etsy as it is and with that
24:42being said you can share on your
24:44Facebook maybe with your friends or
24:46co-workers or colleagues what you are
24:49doing as well and that can get you
24:51boosted because you'll have sales from
24:53people that are real humans that may
24:56review your products later on which just
24:58helps the wheel of getting more and more
25:01sales on repeat as time goes on so
25:04besides that that is how you can get the
25:07fastest amount of sales in the shortest
25:09amount of time on atsy is by increasing
25:13your visibility increasing your traffic
25:16on atsi which that is primarily the
25:19focus of this video is to increase your
25:21traffic however I don't want to Discount
25:24the fact that there are other factors
25:26that can cause you to not get sales on
25:28Etsy such as having a product or a
25:32design that just isn't converting your
25:34customers in which case sometimes that's
25:37just going back to the drawing board and
25:39finding designs finding Trends finding
25:42products that you know are going to sell
25:44on repeat so I do invite you to watch my
25:47other tutorials on this channel on how
25:49to create products that are going to
25:51sell on repeat I have over 20 tutorials
25:54on this channel for so many different
25:56products so I do recommend watching
25:58those and seeing how to design and
26:00create products with me how I do the
26:03research because those are really great
26:05tutorials I've provided on this channel
26:08that are completely free for you to
26:10watch so I would recommend trying those
26:12out after this video I will suggest one
26:15in this portion of the video as well but
26:17besides that don't forget to subscribe
26:18for more content like this and I will
26:20see you all in the next video
