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Ray Volpe Creation of Laserbeam, Career Struggles, Song Request, Being Bullied, Production Tip | #14

XLNTSOUND2024-06-26
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💫 Short Summary

The video features a music producer discussing their journey in the industry, from rejection by labels to finding success independently. They emphasize the importance of perseverance, building a fan base, and adapting to the changing music landscape. The artist shares insights into their creative process, struggles with mental health, and the challenges of balancing work and anxiety. They also discuss the viral success of their song 'Laser Beam,' utilizing social media for promotion, and the significance of collaboration and authenticity in branding. Additionally, the video touches on sound design techniques, mastering preferences, and the artist's gratitude for fan support and success.

✨ Highlights
📊 Transcript
✦
The speaker's journey into music production and artistic expression.
05:00
Influenced by Skrillex and other artists, he started making music at a young age.
Transitioned from creating Call of Duty montages to producing EDM music with FL Studio.
Despite debates on music production software, he preferred using Sony Vegas and Premiere for editing.
Emphasized the importance of believing in oneself and staying true to personal artistic expression.
✦
Journey in music production and lessons learned.
07:19
Started in 2010 and transitioned to Ableton in 2011.
Released a bootleg of Thrift Shop in 2012, gaining popularity.
Signed an unfavorable deal for his first EP, learning the importance of independence in his career.
Emphasized challenges and misconceptions in the music industry, including the influence of labels and the need for branding.
✦
Journey to Success in Music Industry
16:33
The speaker faced rejection from labels before achieving success in 2019 with Never Say Die and Disciple.
Emphasizes the importance of perseverance and independently building a strong fan base.
Discussion on the business side of music, including risks labels take in signing artists and financial considerations in releases.
Acknowledges the necessity of treating music as a business while recognizing the passion that drives artists to create.
✦
Importance of Building a Strong Library of Songs in the Music Industry.
22:45
Emphasis on having a good plan and strategic release schedule to maintain momentum.
Discussion on the oversaturation of the industry and the significance of support from established DJs.
Highlighting the shift towards gaining exposure through live performances rather than traditional promotion methods.
Speaker's personal struggles with time management, anxiety, and ADHD are mentioned, reflecting on the complexities of managing a successful music label.
✦
Importance of social media in music promotion.
24:36
Social media played a crucial role in the success of songs like the Taylor Swift remix and Rayy Laser Beam.
Artists should adapt to the changing landscape of social media.
Embracing authenticity online is encouraged to overcome the fear of appearing 'cringe'.
The strategic process behind the virality of a song is discussed, emphasizing belief in its success despite initial reactions.
✦
Viral success of the song 'Laser Beam' by Ray Volpi at Thunderdome.
31:38
The song garnered a significant reaction from the crowd, leading to popularity in the EDM community.
Despite being unreleased and unsigned, the video of the song's performance went viral with millions of views.
The artist strategically shared the song with industry contacts and used social media to promote its upcoming release with Disciple Records.
✦
The success of the song 'Laser Beams' through viral TikTok videos and Fortnite exposure.
35:57
Targeting high-production DJs like Excision as a strategic decision for the song's popularity.
Incorporating themes and concepts inspired by bands like Ice Nine Kills into the artist's music.
Setting a unique tone within the EDM genre by basing songs on horror movie inspirations.
✦
Journey in the music industry.
45:10
Faced rejection from labels but continued to release music independently.
Struggled with branding and social media presence, acknowledging past mistakes.
Signed with a management company and started playing shows with dubstep artists.
Emphasized the significance of constant evolution and staying relevant for success.
✦
Overcoming challenges in the music industry with the help of new manager and agent, leading to career revitalization.
49:35
New manager Pat and agent Peter played a crucial role in revitalizing the speaker's career by providing better support and opportunities.
Transitioning to a smaller, more focused team resulted in a more successful career trajectory for the speaker.
The speaker highlights the importance of being proactive and not solely relying on external factors for success in the music industry.
✦
Speaker's Struggles with Anxiety and Stress.
55:14
The speaker talks about their anxiety, panic attacks, and stress caused by music creation and time management pressure.
Importance of Mental Health.
The speaker praises their manager for prioritizing mental health over career success.
Balancing Work and Anxiety.
Challenges in balancing work and anxiety, mentioning how success can be overwhelming.
Unique Work Routine.
The speaker discusses their unique work routine and lack of traditional job experience, focusing solely on music since 2010.
✦
Reflections on Personal Growth and Missed Opportunities.
01:00:11
The speaker discusses struggling with responsibilities and deadlines due to a lack of structure in his life and regrets dropping out of high school.
He talks about his non-confrontational nature and tendency to please others.
Emphasizes the importance of building a team and allowing opportunities to come to you instead of actively seeking them out.
Reflects on the challenges of transitioning to adulthood and achieving financial independence.
✦
Challenges of transitioning from a low-mid tier artist to a high tier in the music industry.
01:06:21
Importance of visual branding, teamwork, and the role of a 3D artist in projects.
Evolution of stage name 'Vitron' from a vocal tag to artist identity.
Emphasis on perseverance, collaboration, and strategic marketing for success in the music industry.
✦
Development of the Vitron brand.
01:14:53
The brand was originally created by a friend and has evolved into a visual-heavy social media presence.
Emphasis on authenticity and personal connection in branding, leading to a loyal fan base.
Reflection on personal journey from being bullied in high school to achieving success.
Acknowledgment of both supportive fans and opportunistic individuals seeking collaboration.
✦
Creating double drops in DJ sets.
01:21:01
Emphasis on complementary rhythms and syncopation in the process.
Combining songs like Death Pit to enhance live performance and excite the audience.
Increased pressure of producing music compared to performing live due to pre-planning visuals and time-coded moments.
Evolution of sets from simple song plays to incorporating doubles and edits for a more engaging experience.
✦
Discussion on the challenges of producing music, including imposter syndrome and fear of creating new tracks.
01:28:22
The speaker shares personal struggles with self-doubt and the role of therapy in recognizing accomplishments.
Imposter syndrome's impact on creativity and productivity is explored, emphasizing the importance of self-affirmation and support.
The speaker admires a industry figure for their work ethic and ability to overcome similar challenges, highlighting the prevalence of imposter syndrome among creators.
✦
Overcoming Pressure and Fear in Music Creation
01:31:57
The speaker emphasizes the challenges of creating music, including pressure and fear.
They share personal struggles and stress the importance of self-belief in the creative process.
Collaboration and bouncing ideas off others are highlighted as valuable tools for success.
The speaker mentions positive experiences working with well-known producers to enhance their music.
✦
Discussion on using stock Ableton plugins and unconventional production techniques.
01:37:00
Emphasis on using reduce ambience and Ott in production process, along with mentioning Melodine and Autotune.
Favorite soft synths like Serum and VPS Avenger highlighted for creating unique sounds.
Use of Spire and Avenger for lush pads and pluck lead synths, as well as sampling flutes and vocals for distorted elements in music production.
✦
Innovative sound design approach emphasizing reusing existing sounds for efficiency and creativity.
01:45:56
Importance of building a personal sound library and transforming sounds to create new ones.
Development of a signature sound and quick workflow through revamping old sounds and adding new elements.
Collaborators appreciate the innovative results and adaptability in the production process.
✦
The importance of a simple mastering process for producing loud, club-friendly tracks.
01:50:55
Avoiding over-EQing and over-mixing to achieve a rougher, punchier sound in genres like dubstep.
Emphasis on the speaker's personal mastering chain including DC offset, OTT compression, EQ adjustments, and Ozone Imager.
Drawing inspiration from Skrillex's bright mixes and advocating for a balanced approach to mastering.
✦
Importance of achieving loudness without compromising quality in music production.
01:54:27
Utilizes volume shaper for side chaining and prefers audio over MIDI for drums.
Favorite collaborations and hidden plugin gems like Auburn Sounds Inner pitch are discussed.
Emphasizes unique sound manipulation techniques for creating distinct tracks.
Highlights the value of setting tracks apart in the music industry.
✦
Overview of Ableton instrument rack library and sound modification.
02:00:14
Importance of consistency in sound design and managing time between touring and running a Patreon.
Gratitude for feedback from producer community and emphasis on giving back.
Value of showcasing production process to help others learn and improve skills.
Aim to contribute positively to music production community and inspire creativity.
✦
Artist discusses the creative process and success of 'Song Request' on TikTok.
02:07:02
The artist explains the inspiration behind the song and its unique response from fans, including being played by Steve Aoki.
Debuting the song at live shows led to overwhelming positive feedback from fans.
The artist expresses excitement over fans chanting the unreleased song and gratitude for the support and success of the track.
✦
Artist discusses gratitude for fans and making of his track on YouTube.
02:13:56
Music saved the artist from bullying and has had a positive impact on his life.
The artist is grateful for the momentum and resurgence in his music career.
He appreciates listeners and the opportunities music has provided.
The interview ends with mutual appreciation and encouragement for viewers to subscribe and engage with content.