00:00what is the biggest SEO mistake that I
00:03am seeing among Etsy sellers in today's
00:05video I'm going to give you the number
00:07one mistake that I am seeing with SEO
00:09and this is with Etsy sellers that have
00:11been on Etsy for even 12 plus years so
00:14I'm going to run through exact examples
00:16of this mistake depending on what
00:18category you're selling in and I'm going
00:20to tell you exactly how to fix it right
00:22now and stick around to the end of the
00:24video where I give you a bonus tip that
00:27you should go and apply to all of your
00:44my name is Dylan Jaris and I'm an Etsy
00:47seller of about seven years now I've
00:49done over 1.4 million dollars in revenue
00:51on this platform and over a million
00:53dollars in profit I also sell on Amazon
00:55and Shopify and my entire background is
00:57in corporate e-commerce so in today's
00:59video I am diving into SEO and this is
01:03the number one mistake that I've been
01:04seeing with Etsy Sellers and the biggest
01:06problem that I'm seeing with SEO is that
01:08sellers are using their titles to only
01:10describe the item itself and not the
01:13purpose so Etsy sellers are in their
01:15businesses so much that they're really
01:17product focused and it's really easy for
01:19them to fall into the Trap of thinking
01:21of product first when it comes to
01:23building out their SEO so they're really
01:25used to describing the color the size
01:28the materials used maybe the words that
01:30are written on the item instead of
01:32describing the purpose or utility of the
01:35item with their SEO the problem with
01:37this is that they are thinking more like
01:38a seller and not like the buyer so
01:41they're really hung up on describing the
01:42specifics of the item and not describing
01:44the solution or utility that it provides
01:47the customer so customers are searching
01:49much differently than we are thinking as
01:51Etsy sellers when people come to Etsy
01:53they are looking for Solutions they're
01:55not usually looking for specific
01:57parameters of a specific product this is
02:00one of the major differences between
02:01Etsy and eBay so when a customer comes
02:03to Etsy you know they're searching for a
02:06Father's Day gift not the 10 millimeter
02:09Walnut stained epoxy coated XYZ so I'm
02:13going to break down how this SEO problem
02:15is occurring whether you sell handmade
02:17products digital products or print on
02:19demand an example of this with handmade
02:21items is this listing titled Sumptuous
02:23realistic dessert scented candles you
02:26choose scent okay so what is the problem
02:28with this who on Earth is typing in
02:30Sumptuous as the first word they type
02:33into the Etsy search bar the first word
02:35of your title is the most valuable SEO
02:37real estate and I would guess only about
02:39two percent of people know how to spell
02:41the word Sumptuous accurately not to
02:43mention in this title the colon that
02:45they used completely breaks up the flow
02:47of the SEO so that means someone would
02:49have to be typing in you choose sent for
02:52this to be popping up so instead I would
02:53be thinking about that combination of
02:55the product the purpose and the utility
02:57of the item so I might call this
02:59something like Desert Candle custom
03:01scent candle for gift box for friend
03:05candle gift so this way you are
03:07capturing as many long tail keywords as
03:09possible so you have dessert candle
03:12candle custom scent custom scent candle
03:15candle for gift box gift box for friend
03:19friend candle gift okay and then I would
03:22duplicate this listing and I would have
03:24a completely new set of long tail
03:25keywords for the title so I might call
03:27this one scented candle gift for wedding
03:30party favor dessert lover gift candle
03:34custom so that way you are capturing
03:36these long tail keywords scented candle
03:38gift candle gift for wedding gift for
03:41wedding party wedding party favor party
03:44favor dessert favor dessert lover
03:47dessert lover gift gift candle custom so
03:50I have essentially doubled the number of
03:52long tail keywords that this would show
03:54up for in search results let's dive into
03:56another example and this is with prints
03:58and paintings I see this happening so
04:00much with different artists prints and
04:02paintings the title is Shifting light
04:05vertical landscape canvas print
04:08Wildflower painting impressionist art
04:10print you might think well what's wrong
04:12with that who is typing in shifting
04:15light into Etsy search to find this
04:17painting so those words clearly mean
04:19something to the artist right but what
04:21do those words mean to the customer that
04:23would potentially buy this not to
04:25mention all the breaks and the commas
04:27here really cut out about 50 of the
04:29potential search results that this
04:31listing could show up in so instead
04:32think about the combination of the
04:34product the purpose and the utility so I
04:36would call this something like abstract
04:38direct Greenery painting floral wall
04:40Greenery wall art Wildflower wall decor
04:44Wildflower art Wildflower Nursery Decor
04:47now with this you are going to be
04:49showing up for search results for
04:51abstract Greenery painting Greenery
04:54painting floral painting floral Wall
04:57Floral wall art wall art Greenery
05:00Greenery wall art wall art Wildflower
05:04art Wildflower wall Wildflower wall
05:07decor wall decor Wildflower Wildflower
05:11art art Wildflower and Wildflower
05:15Nursery Decor do you see all those
05:17potential combinations of long tail
05:19keywords that you're now showing up for
05:21then I would duplicate this listing
05:23change the main listing photo and create
05:25a new title with all new long tail
05:26keywords so for that second one I would
05:28call this Greenery wall art for living
05:31room Wildflower painting impressionist
05:34art green entryway wall decor so with
05:38this you're now showing up for Greenery
05:40wall art wall art for living room living
05:44room Wildflower painting painting
05:47impressionist art impressionist art
05:50green green and Tree Way entryway wall
05:55decor so see all of those long tail
05:57keywords that you're now showing up for
05:58you've probably just tripled the number
06:00of search results that you will show up
06:02in now let's take a look at how this
06:03happens with print on demand so print on
06:05demand is extremely competitive and that
06:08means that it is even more important
06:09that you have your SEO totally locked in
06:11so let's take a look at this example the
06:13title is don't stop retrieving t-shirt
06:17for Golden Retrievers lovers soft
06:20women's t-shirt dog illustration printed
06:24on subtle distress version two so who is
06:27going to be typing in don't stop
06:28retrieving okay I totally get it you're
06:30describing the item it's super catchy
06:32but who's typing that in that's the most
06:34valuable real estate in this title not
06:36to mention all the dashes between the
06:38words are cutting out about 50 percent
06:40of these search results that this could
06:42be showing up under also the plurals are
06:44not necessary and no one is going to be
06:46typing in dog illustration printed on
06:49subtle distress version two so really
06:51the only good thing about this title is
06:52t-shirt for Golden Retriever lovers but
06:55even then you don't need the plurals so
06:56instead I would think about the
06:58combination of the product utility and
07:00purpose and I would call this something
07:01like golden retriever shirt golden
07:03retriever lover t-shirt for Golden
07:06Retriever owner retriever dog shirt for
07:08dog lover now this you're capturing
07:10these Search terms golden retriever
07:13shirt golden retriever golden retriever
07:16lover retriever lover t-shirt t-shirt
07:19for Golden Retriever owner owner
07:22retriever dog shirt shirt for dog lover
07:27and then I would duplicate this listing
07:28and create a brand new title with new
07:30long tail keywords and that would be
07:32golden retriever gift for her golden
07:35retriever mom shirt for Golden Retriever
07:38t-shirt I love golden retriever okay so
07:41with this you are showing up for Golden
07:43Retriever gift gift for her golden
07:47retriever mom golden retriever mom shirt
07:50shirt for golden retriever golden
07:53retriever t-shirt without the dash
07:55between t-shirt and t-shirt I love
07:58golden retriever so let's do one more
08:00print on demand example because these
08:02are just so so so common with this print
08:04on demand category okay in this title
08:06you see it says the master is here now
08:08the master is here boss t-shirts for him
08:13t-shirts for you gifts for him gifts for
08:18you unisex t-shirt okay this one they
08:20tried to do some things where they're
08:21describing the purpose right all the
08:23gifts for him just for you all of that
08:25there's so many problems the problem is
08:26no one is searching the master is here
08:29now not to mention they're repeating the
08:31same long tail keywords for their first
08:33two sets of long tail keywords the
08:35Masters here now comma the master is
08:38here so it's completely wasted real
08:40estate also no one is just going into
08:42Etsy search and typing boss or who is
08:45typing in t-shirts for you so instead
08:47what I would recommend is a title such
08:49as funny t-shirt for Boss funny shirt
08:53funny boss gift for employer funny gift
08:57for Boss t-shirt so the reason I added
08:59in t-shirt twice was because one has a
09:01dash and one does not so whenever you're
09:03using t-shirt you want to have T-shirt
09:05with no space tea dash shirt and t space
09:08shirt so with that I am capturing these
09:11sets of long tail keywords funny t-shirt
09:13four boss t-shirt for boss boss funny
09:17shirt shirt funny boss funny boss gift
09:21gift for employer employer funny gift
09:25gift for boss boss t-shirt okay and then
09:29I would duplicate that and create a
09:30brand new set of long tail keywords with
09:32this title funny gift for Boss funny
09:34t-shirt for boss new boss gift for him
09:38funny workplace shirt funny so with this
09:41I'm capturing all these sets of long
09:43tail keywords funny gift for Boss gift
09:46for boss boss funny t-shirt no dash no
09:49space t-shirt for boss boss new new boss
09:54gift boss gift for him gift for him
09:58funny funny workplace shirt and shirt
10:01funny you are going to be showing up in
10:03so many potential search results here so
10:06as you can see with all of these
10:07examples we are simply repackaging our
10:09SEO in a way that is more purpose and
10:12utility driven and all ultimately more
10:14in line with the things that customers
10:16are actually typing into the search bar
10:18and if you've stuck around to the end of
10:20this video I want to give you one bonus
10:22tip and this is something that you
10:23should Implement in all of your listings
10:25right now and this is all about going
10:27General specific specific instead of
10:29specific specific General let me explain
10:31so when customers are searching they're
10:33oftentimes typing in the noun first
10:35followed by the adjectives describing
10:38that noun but I see so many sellers
10:40putting those specific adjectives and
10:42descriptors right in front of the noun
10:44in their titles in SEO and I think this
10:46is because sellers you know we are so
10:48deep into our businesses that we are
10:50really used to describing our items in
10:52certain ways usually customers don't
10:54always type that way when they're
10:56searching so when customers are
10:57searching they type in a way that is
10:59more General specific specific versus
11:01specific specific General so this is
11:04like noun followed by adjectives
11:06describing that noun or product so this
11:08would be like wedding dress boho lace
11:11instead of lace boho wedding dress but a
11:15lot of times as sellers we're more
11:16inclined to type in lace boho wedding
11:18dress to describe an item versus wedding
11:20dress boho lace so another example of
11:23this is when a customer is searching for
11:25nursery bedding so they might type in
11:27nursery bedding minimalist neutral
11:29versus the seller might have used the
11:32words neutral minimalist nursery bedding
11:34so this is just about the order of words
11:36being more in line with what customers
11:38are actually searching because when
11:39customers are searching a lot of times
11:41they are just searching off the top of
11:43their head they are typing as they are
11:45thinking versus thinking before they are
11:47typing this will make a huge difference
11:48in how you show up in search results in
11:51front of your ideal profitable customers
11:52so I hope you enjoyed this video on SEO
11:55if you have any questions on Etsy SEO
11:57please reach out I do have a big section
12:00on this in my program multi-six figure
12:02Etsy blueprint and in my program I have
12:03students who've been on Etsy for over 12
12:05years and their SEO is being transformed
12:08by these principles so if you like
12:09videos like this please subscribe and if
12:11you're ever interested in some
12:13one-on-one help with your Etsy Shop
12:15definitely reach out you can find me on
12:17Instagram Dylan jarus or just email me
12:19team dylanjaris.com otherwise I will see
12:22you in the next video
