00:00I'm going to try to rank four pages in the first
position of Google using a beginner SEO technique
00:05anyone can use I've got less than 7 minutes
for each page and for every page I don't get in
00:10the first position I'm giving $1,000 to a random
subscriber who watches this and spoiler alert I'll
00:18actually be giving away money. If you can press
keys on your keyboard for a few minutes you can
00:23copy this simple tactic to get rapid rankings
in Google. You don't need any money or tools,
00:28plus it works for website not just e-commerce.
This technique is the Holy Grail of SEO because
00:35it is the easiest and fastest way out of any
other SEO method to get to the top of organic
00:41search. My SEO team has used this beginner
SEO technique to rank hundreds of Shopify
00:46pages in the number one position for popular
keywords and you don't need any skills to copy.
01:11This is a technique and how I discovered it 2
years ago. We have an SEO client Galen Leather,
01:16in a highly competitive niche with an article
that targets the word nibmeister. What the hell
01:21is that? By adding H1 and H2 tags and making a few
minor content tweaks the page in under a week got
01:28crowned number one. The article has stayed first
because the phrase what is a Nibeister has H2 tags
01:34directly above the definition making it a breeze
for Google to interpret. Even with a low search
01:39volume for this keyword there was an instant
surge in Impressions and clicks from this one
01:44page. In 2014 Google made a change to search
results that pissed off a lot of SEO markers.
01:52This old Google update is what will let you
rank first in under one week. Google began to
01:57show snippets of a web page that gave answers to
search queries directly from search results. The
02:03search feature displays a summary of text,
tables or list called Featured Snippets.
02:09Many marketers worry that people don't need
to click through to the website but that is
02:14not the case because a link of the source is
shown which generates traffic and sales. The
02:19Epic benefits of following this video to rank for
Featured Snippets include; increased visibility,
02:25improved brand Authority, higher organic
clickthrough rates, and greater chances
02:29of driving website traffic. An Ahref study
of 2 million Featured Snippets found it is
02:3499.58% positive that Google only features
pages that already rank in the top 10 so you
02:41need to optimize a page ranking in the top 10 of
search results that contain a Featured Snippet.
02:46If you're not ranking top 10 for anything
or want to get more pages in the top 10,
02:50the study found that you can create in-depth
content for long tail keywords by filling
02:55in blanks that searchers might have. This
increases your chance of rapidly ranking.
03:01Featured Snippets are fantastic for SEO
because you can quickly outrank competitors,
03:06getting into the number one search result.
There's no danger in getting penalized because
03:11you're updating your content to better serve
users. This is what Google ultimately wants.
03:16You can also get more clicks. The Ahref study of
Featured Snippets found clickthrough rate depends
03:22on the intent of the search query. When the user
wants a quick answer like a definition they don't
03:27need to click any result. This is a prisoners
dilemma if you don't play the game, some other
03:32website will steal the position. A third benefit
of Featured Snippets is that you're optimizing for
03:38voice search. A BackLinko study found that 40.7%
of all voice search results come from a Featured
03:44Snippet. To show you how to do this,
let's find what opportunities exist
03:50for Galen Leather and I'll try to rank four
pages for certain keywords in under a week,
03:55all with less than 7 minutes of work. If I fail
you can win $1,000. You can find what search
04:01query gets a Featured Snippet by looking at the
average position data in Google search console,
04:06then searching those keywords in Google. That is
the free way. The best method I suggest is going
04:11to the Ahref site Explorer, look at the organic
keywords, filter results by Featured Snippets,
04:17remove first position rankings with another
filter, bam! I have full list of keywords
04:22and content that I can quickly rank for with
Featured Snippets. These are all opportunities.
04:28If you want to give yourself the greatest chance
of success, it's not about editing pages that are
04:33ranked two or three. Featured Snippets have their
own ranking system. I gained this pearl of wisdom
04:39from Matt Diggity in his video on the Google
holy grail. He revealed a hidden ranking system
04:45queue for Featured Snippets. You can see where
your website stands by sifting through Google
04:50so that you can then optimize the right page for
the right keywords. This is the Google holy grail
04:57because you can see what's needed to rank. Let's
look at the Featured Snippets for the query 'dopp
05:02kit meaning' plug this into Google travelpro.com
has the number one Featured Snippet. What I'll
05:08then do is remove the website from search results
with the minus site search query by typing in
05:15-site:travelpro.com next I see the number one
ranking so I'll add -site graveltravel.com to
05:23the search. I repeat this process until my website
is ranked number one. The number of websites you
05:28exclude in your search is the ranking queue for
Featured Snippets. If you're limited in time go
05:35after the ones where your website is ranked
number two then three then four Etc in the
05:40featured Snippets queue. For this experiment I'm
going to ignore the queue. Screw it right? You
05:46only YOLO once! My wife and I just had our third
baby - we're really tired. I'm making it even
05:54hard for myself to buy a new crib for the little
cutie by giving away money. I'm going to pick four
06:03random queries from the Ahref report that have
the featured snippet in search results and are
06:09ranking between the second and sixth position. I'm
going to try to rank at number one for 'What is a
06:16patina on leather', 'A4 notebook size', 'leather
grades' and 'oil vegetable leather'. This is a
06:24real experiment. It's getting real real. For each
page that I don't get to number number one in one
06:30week I'm giving away $1,000 to random subscribers
of our YouTube channel who comment, so, firstly
06:36subscribe to the channel and comment on the video.
Tell me something you learned from the video,
06:41give me some life wisdom or help me thrive with my
third baby/ I'll check if you're subscribed then
06:46message you for your PayPal before transferring
you the moolah. So you've got your pages that
06:52you want to rank for and you know the keyword
you're trying to rank for. The first secret is
06:56to replicate the format of the number one ranking
snippet. Most pages I'm trying to rank for are
07:02a simple paragraph. Other times you will see
Featured Snippets in a table format for prices,
07:08years, numerical data. Other times, a list format
is used often for queries that list items or
07:16require step-by-step instructions. Videos, often
from YouTube, can be used in Featured Snippets
07:21for 'how to' queries, like 'how to remove an oil
stain from concrete'. I tried to do this recently
07:28and still have the darn oil stain stuck. Google
said there is no minimum length requirement to
07:33get the Featured Snippet, so your best bet is to
be like your top competitor. Copying the format
07:39isn't enough though. How can you make your web
page better? How can I make the right changes to
07:46these four pages so I don't give away $4,000. In
2022 Google search Advocate John Mueller tweeted
07:52that Featured Snippets are algorithmic. A variety
of factors are used to pick a good snippet. Before
07:58then and since then, John has been secretive about
what exactly must be done tweeting there's no
08:03technical method to achieve it. His secretiveness
is understandable since everyone would be hacking
08:09their way to the top. I'm screwed. You're screwed!
So instead of depending on what Google tells us
08:15I'm going to depend on data, using large data
studies like the one from Ahrefs to understand
08:21what gets ranked. I found there are three other
main changes you can make quickly to get the top
08:26place. First is to be succinct. I'm going to
look for ways to use tighter language. If a
08:31word is unnecessary it's going to be culled. Ask
yourself, 'If I remove this word, does it still
08:37make sense?' Tthe second secret is the inverted
pyramid. This is a technique journalists use to
08:43grab attention and keep attention. You share the
most newsworthy info first which is the who what
08:51when where why and how. If there's room you
then give the important details followed by
08:56further background information. The tactic makes
perfect sense because you're desperate to hook
09:02attention as quick as possible then deliver on
it in order to satisfy the people searching. The
09:08third best change you can make to rank first in
Google for a featured snippet is to improve your
09:13rankings using all the good SEO things like
optimizing images, having user friendly URLs,
09:20and getting back links. I won't discuss that in
this video as I want you to get organic traffic
09:25quickly. For help here you can watch my YouTube
video on common SEO mistakes. So let's see what
09:32I can do. 'A4 notebook size' in search results
has a Goldspot in number one position. Let's
09:39compare content. Here's the content on the website
where Google pulls the Featured Snippet from. The
09:44Heading is a H2. This is Galen Leather's content.
The Heading is a H4. I can update the heading to
09:52H2. I also changed format to notebook format.
There's no perfect way to do this so it's an
09:59experimentation. Here's the second page I need
to rank to save my butt. We're ranking number
10:04three for 'what is patina on leather'. Here's
what's ranking in search results which has a
10:10H2 tag immediately followed by a clear definition
'patina is' - I don't even know if I'm saying that
10:15right. Galen leather also has a H2 tag. The intro
sentence kind of acts as a misplaced definition
10:22of patina. Also, fine is an unnecessary adjective
that dilutes the title. Starting the with another
10:29adjective 'leather' makes the content seem
like it doesn't apply to the broader patina,
10:35so I removed that and cleaned up other
parts of the sentence. For the third page,
10:40I want it to ranking first for 'leather grades'.
The content has a simple paragraph with general
10:46language. There's two possible pieces to modify.
One is in a list format or we can work with
10:52the intro. It makes more sense to have a proper
definition first since it's being talked about.
10:57Let's edit the intro to be stronger. For the
last page I'm trying to get first the keyword
11:02is 'oil vegetable leather'. I've read the top
ranking competitor. Looking over what I've got,
11:07I reckon there's some improvements to make. I can
change the H3 to H2. Part of this is removing the
11:13redundant H2 tag that targets nothing compared
to the H1 tag. I re-jigged the Heading tags and
11:21made the definition more chronological in its
wording. The changes are done. Google must first
11:27crawl the updated pages in order for the changes
to have a chance at ranking first. Since I've got
11:32money on the line I want results fast, so I enter
each URL in Google Search console then request
11:38indexing. I've done this for all pages on Monday
at just after 2:00, so let's check in 7 Days,
11:47see how the pages rank. What will be the results?
Perhaps I'm a complete fraud like 90% of the SEO
11:54industry? I can't sleep! Wait that's not
because of this challenge - I can blame the
12:00baby for my lack of sleep. How much money will
I have to give away to some lucky subscribers?
12:06It's been 7 days since I made the changes.
Let's do the first search. what is pantina on
12:17leather. The page didn't get the Featured
Snippet and it's still ranking number
12:25three. I'm a skid mark. I've spent all
this time making this video and it did,
12:32didn't work. Let's do the next check. A4 notebook
size. Yes! This page is in the top position now.
12:42This is unexpected... While it's the first
position, it didn't get the Featured Snippet,
12:48which is in the second position in
the 'people also asked' box. Well
12:54with that one G saving my baby doesn't have
to sleep with me and I can get that baby bed
13:01now. Next is leather grades. Ah I don't have this
one either. I'm giving away at least $2,000 now.
13:17Unexpectedly the ranking snippet has been
updated to a different format. For another
13:23optimization test I could follow the list format
and create some new images like this that visually
13:31describe the different Leathers. This is the
big thing about Featured Snippets; like any SEO,
13:38there's best practices but nothing is guaranteed.
You study what's best, implement, observe and try
13:44again. I can also get more backlinks, improving
the SEO page. If what you do doesn't succeed,
13:52try again! That's the big secret to this strategy
that I want you to understand. I'm now checking
13:57the last page, oil vegetable [Music] leather.
Got it! So this is one week after recording as
14:09my bro David is editing the video and I had to
check all the pages again. I just saw I also got
14:15number one for 'Leather Grades'. This beginner
SEO technique really works. but seeing that this
14:22didn't happen in a week, I'm a man of my word I'll
be giving away $1,000 each to two subscribers. Go
14:28subscribe to the YouTube channel and leave me
a comment with some life wisdom for a chance to
