00:04we all know time is money have you ever
00:07wished you had more time in the day have
00:09you ever turned down a roof toou shop
00:11due to not having enough time or maybe
00:14you have a select clientele you would
00:16love to look pristine in between their
00:18big color appointments what if you could
00:20offer services that fill appointment
00:23gaps satisfy your client and grow your
00:26service Revenue sounds great right
00:28covering gray hair is our bread and
00:30butter services in the salon we now
00:32offer up to 100% braak coverage in just
00:3510 minutes without compromising the
00:37color results or the quality of the hair
00:40be fast and in full control with new
00:42cison Express permanent color the newest
00:45addition to the cistone family with some
00:47unique benefits a perfect way for you to
00:50offer more services and build your color
00:52business we all know time is money in
00:56this short video we will get to know
00:58cison Express color so you can get
01:01started creating some more services with
01:03this compact lineup look at this cistone
01:06Express palette every shade in the
01:08lineup gives you the best coverage in 10
01:10minutes we have three families neutral
01:13warm and cool we designed cistone
01:15Express as an easy to navigate compact
01:18palette you'll see we have an alpha
01:20numerical numbering system the numbers
01:22before the stroke is the depth or level
01:24of the shade numbers after the major and
01:27minor tone and the letters are their
01:28corresponding letter if you're familiar
01:31with cistone perfect pure Naturals you
01:33also see they have a zero after the
01:35stroke indicating a natural tone you'll
01:38see cistone Express complement the pure
01:41Naturals on cistone perfect even though
01:43it's not an exact match both are great
01:45for 100% gray coverage so you can easily
01:48alternate between cestone perfect and
01:50cestone express or even illumin color on
01:54top of this we have two warmer options
01:56in depth five light brown and seven
01:58medium blonde the stroke 37 shades with
02:02a gold and warm Brown tone are great
02:04when you want more golden expression
02:06they give up to 100% gray coverage on
02:09their own but they can also be mixed
02:11with the rest of the express lineup next
02:13up we have two cooler options in depth
02:16five light brown and seven medium blonde
02:19the stroke one Ash tones are great on
02:21their own or when a cooler expression is
02:23desired or mixed with the other Shades
02:25in the palette so how do you use it it's
02:28very simple it's mixed one to one with
02:30the locks on perfect so no new
02:32developers needed use 6% or 20 volume
02:35for all gray coverage services and 9% 30
02:39volume for up to one level of lift in
02:42just 10 minutes what's important is to
02:44apply on dry hair and start the
02:46application where the hair has the
02:48highest percentage of white hair you
02:49will notice that color mask is slightly
02:52looser versus colorone perfect this
02:54means you apply it easily with bowl and
02:56brush or if you prefer with a bottle
02:58applicator but what about resistant hair
03:01that can be hard to cover a few things
03:03to keep in mind if your client's hair is
03:05notoriously hard to cover you should
03:07reach for cison perfect services using
03:10the double number Intense shades by
03:12using a controlled heat Source or adding
03:14a few minutes to your development time
03:16with coliston Express you can intensify
03:18the color results without making the
03:20shade any darker this can be great for
03:22coarse hair now to the phone part how
03:26does it work and is it possible to get
03:28reliable great cover in just 10 minutes
03:31well yes it is it's powered by control X
03:34technology but first we need to
03:37understand what an alkalizer is an
03:39alkalizer in permanent hair color
03:41enables the lift and facilitates the
03:43right environment for dice to form
03:45chestone perfect uses ammonia or
03:48alkalizer of choice chestone Express
03:51uses a different alkalizer ammonium
03:53carbonate an ingredient often used in
03:56baking here is how it works it speeds up
03:59the color Pro process to ensure you get
04:01up to 100% gray coverage in just 10
04:03minutes it simultaneously controls the D
04:06formation to avoid color progressively
04:09going darker even after 10 minutes end
04:12color result is not compromised and you
04:14can expect Rich healthy looking
04:41on top of this it contains metal
04:43purifier that helps prevent hair damage
04:46caused by metals and ensures precise
04:49color results it's also formulated with
04:51me plus all of this in every tube of
04:54ciston Express let's talk about who
04:57ciston Express is for how it's benefit
04:59icial for you and what services that you
05:01can recommend it's not about replacing
05:03all your great coverage services with
05:05new ciston Express it's a great option
05:08for a walking client or someone who's
05:10booked for a shorter service such as a
05:12cult or would like to add on a quick
05:14coverage equally add an option for your
05:16clients to come on in between their full
05:18color appointments for a quick
05:20launchtime color to ensure no Grays are
05:23on show for more complex Services hair
05:26hard to cover or where you expect
05:27application to take time due to the hair
05:30reach for cestone perfect lastly let's
05:33explore the different Services you can
05:35add on to your complement your Express
05:37Menu Express touchup a targeted
05:39application for the fastest of all
05:41services the emergency topup to high the
05:44grades before an event or just for the
05:46feel-good factor a good guide can be to
05:49color the hair in the t-section so
05:51parting and the hairline however take a
05:54close look at your client's hair to find
05:55areas that need to be covered sometimes
05:58it's more concentrated around certain
06:00areas mixing an application is the same
06:03but if you only touched up The Parting
06:04and the full application time was only
06:06one or two minutes you can benefit by
06:09leaving the color to develop an extra
06:10few minutes for the full
06:13coverage offer a root touchup in less
06:15than a lunch hour it can be the same
06:17depth or darker or one to two levels
06:21lastly this service allows you to cover
06:24the gray and complement with changin
06:26speed glaze or Flash glaze for healthy
06:30this can be done in combination with a
06:31few foils or freehand highlights around
06:34the face for a combination add-on
06:36service that still is at a minimal time
06:38frame I hope you enjoy this quick guide
06:40on how to use this smart lineup from
06:42ciston Express and that you can see the
06:45potential for your clientele and your
06:47business we all should enjoy working
06:49smarter not harder to see all the shapes
06:52in action and get more inspiration
06:54follow us at well Hair USA at well
06:57education and Wella education
