00:00what's going on everyone Ethan Dobbin
00:01CEO of the dialed in Factory and I see
00:03you are right now punching in your time
00:04card for today which I love to see so
00:06today I'm going to teach you how to dial
00:08in your website using the best
00:09converting theme right now Shrine and
00:11tell you all of the most important
00:13elements of your website that you need
00:14to focus on to make sure people buy from
00:16your website without having a hesitation
00:18versus what elements are a bit overrated
00:20and really shouldn't demand that much of
00:22your time and focus like your product
00:24page design now for instance I've been
00:26drop shoing for over 6 years and this
00:27website I'm about to show you is the
00:29highest converting website I have ever
00:30seen in my time which is this one right
00:32here Vortex and when you look at it it
00:34is not that impressive it's one of the
00:36worst product page designs you were ever
00:38going to see it's so Bland it's so basic
00:39they didn't even spell the word never
00:41right but they are printing money this
00:43website is actually doing over $90,000
00:45per day that is more than most
00:48e-commerce Brands will ever hit and it's
00:50converting and making $9 per visitor now
00:53if you have no framew of reference the
00:55average e-commerce store makes about $1
00:56per visitor on their site meaning if I
00:58get a 100 visitors I make $100 back this
01:00store for every 100 visitors makes $900
01:03back which is unheard of in the Drop
01:05Shipping space usually the most elite
01:07Brands make around $3 per visitor so if
01:10you're above a doar $150 you are
01:12crushing but this website is a true
01:14Testament to the fact that your product
01:15page design does not matter and there
01:17are way more important elements that
01:19we're going to focus on in this video
01:20that actually do now before Chef Ethan
01:22starts cooking and giving you the
01:23absolute sauce with building my own
01:25product page using Shrine I really want
01:27you guys to challenge yourself and not
01:29just copy and paste what I build in this
01:30video because you're not going to learn
01:32anything through just copying and
01:33pasting and just regurgitating what I'm
01:35doing the only way you are going to
01:37succeed in Drop Shipping and doing any
01:38of the skills that are important is
01:40understanding why someone does the
01:43things that they do and understanding
01:45the deeper philosophy and the real
01:46meaning behind okay if he builts his
01:48product page like this why is he doing
01:50it instead of okay he built it like this
01:52therefore I'm going to copy I'm not
01:53going to think for myself I'm going to
01:54be a Mindless drone clone in the Star
01:57Wars troops so here are the seven most
01:59important things you need to have in
02:00your product page to scale to 10 grand
02:02days number one is an irresistible offer
02:04so you need to try BOGO volume discount
02:06different offer structures to see what
02:08resonates with your audience the most
02:09instead of just the generic 50% off
02:11offer then have social proof not just at
02:13the bottom of your product page but at
02:14the top with collages with testimonials
02:17video testimonials highlighter reviews
02:18to show that your product really does
02:20work and does what it can do then you
02:22should have an optimize above the fold
02:23so the top of your product page should
02:25have all the key information about your
02:26product so that someone can buy just by
02:28looking at that top section of your page
02:30then you need to have descriptions with
02:31bullet point driven benefits that really
02:34show the use cases and USPS of your
02:35product then you need to handle all
02:37objections that your target audience has
02:39by having a good FAQ and good
02:41testimonials that also proactively
02:42handle objections then you need to have
02:44urgency and Trust on your website as
02:46well urgency can be low stock or sale
02:48ending soon and Trust comes from having
02:50different logos and magazines or having
02:52a great money back guarantee like 30day
02:5490day just so you have that risk
02:55reversal in the mind of your customer
02:57that is really it but now we need to get
02:59that pattern recognition and study what
03:00the top brands are doing that are
03:02executing these different elements at
03:03the highest level possible so that we
03:05can use that for our own websites to get
03:06inspired because you don't want to just
03:07look at what other drop Trippers are
03:08doing because they're kind of bottom of
03:10the barrel I'm not going to lie it's
03:11like studying a high school level
03:13football player instead of Patrick
03:14Mahomes or the best in the game so let's
03:16study the best so first off for problem
03:18solving products we have the avocado
03:20udie obviously we know udie David
03:21Fogerty Legend he's done well over $100
03:24million in sales with this product page
03:25right here so the key elements I would
03:27notice is that they have a really good
03:28description template of having headline
03:30and then two to three sentences here
03:32accompanied with either a photo or a
03:34gift so I really like how they do their
03:36description layout it's a very simple
03:38product page good reviews with
03:39testimonial images they have an
03:40accordion menu with all the key
03:42information they have this little save
03:43$40 badge that I'm sure they've split
03:45tested that looks really good for
03:46demonstrating the value of this sale
03:48that's going on and they have some
03:50urgency this offer is limited now while
03:52this video is going to give you a great
03:53blueprint for how to build your product
03:55page if you really do want to shortcut
03:57the learning curve and scale your drop
03:58Shing brand to one grand a day in the
03:59next 90 days then I would recommend
04:01working with a one-on-one coach who can
04:02actually review your website and making
04:04sure that you do everything from this
04:06video the correct way because a lot of
04:07people will take this information try
04:09out for themselves and they think
04:10they're doing it the right way but
04:11actually you're still making mistakes
04:13which is only natural and that is why I
04:15open up two new spots for my private
04:17one-on-one coaching where my team and I
04:19will look at your product selection and
04:20make sure you choose the right products
04:21instead of the wrong one so you don't
04:22waste time and money look at your
04:24website and tell you how you can improve
04:26upon it to make it faster more optimized
04:28and make more money from every single
04:29customer and finally we're going to
04:30teach you the secret sauce for how we
04:32create winning ads for every single
04:34product that we test so if you want to
04:36learn how to really shortcut the
04:37learning curve and get the skills you
04:39need to finally make money in the drop
04:40shiing game instead of trying to figure
04:41it all out on your own which is nearly
04:43impossible then I would book a call down
04:44below with my team and we'll see for the
04:46right fit to help you scale now this
04:47might be the best above thefold section
04:48I've ever seen for an e-commerce product
04:50and it's with sand and sky I mean 3,000
04:53festar reviews our CT favorite 1.5
04:55million unit sold so they have tons of
04:56social proof immediately their product
04:58images are all consistent it has the
05:00right color scheme they have bullet
05:01point benefits here more bullet point
05:03benefits over here but basically the
05:05best above the fold sections give you
05:06all the information key insights you
05:08need about the product without you
05:09having to scroll down any further and
05:11that is exactly what they do and they
05:13also give you a layer of social proof
05:14and if we scroll down I'm sure they have
05:15things about guarantees shipping and
05:17return so they have all the key
05:18information right at the top which is
05:20what you want to model now shout out to
05:22my man Oliver Bato because his product
05:24page probably has the best social proof
05:25I've ever seen out of any e-commerce
05:27brand and as you can see right here
05:2830-day satisfaction guaranteed aves all
05:30these trust badges to immediately show
05:31you why again you should trust their
05:33brand and then we go down here over
05:35200,000 delighted customers you have
05:37featured in these magazines you have all
05:39these different benefits social proof
05:41here scrolling on down you have more
05:42social proof and you have more trust
05:44badges to trust the brand and I mean
05:46video testimonials highlighted reviews
05:49200,000 happy customers a review section
05:51they don't just settle with here's a
05:53review section where you can scroll down
05:54and only maybe 10% of our customers will
05:56see it they have social proof everywhere
05:59and it really really communicates a
06:00layer of trust and that hey you are
06:02going to love this product because so
06:04many other people are also loving it
06:05that bandwagon effect so I got to give
06:07my man Oliver some credit here I mean
06:09this is really dialed in great bundle
06:11option I know that doesn't sound
06:13anything like him I you know that might
06:14be a trend in this video where I just do
06:16impressions of different drop shippers
06:18throughout the video so now let's look
06:20at some clothing brand inspiration
06:22because that's a completely different
06:23product page so now we have Culture
06:26Kings they've done well over 100 million
06:28in sales and as you can see right here
06:29with clothing it's very simple honestly
06:31you just need good images you need a
06:32short description one to two points but
06:35really you want to capture the key
06:36details of the product which is size
06:38chart guarantees reviews and then yes
06:41just good images the images will sell
06:43these products the real differentiator
06:45the USP behind clothing is just the
06:47design itself so either people like the
06:49design or they don't but obviously yes
06:51there are certain clothing products that
06:52do solve problems that's usually
06:54shapewear esque so if you have that type
06:56of product then yes it's going to be
06:57slightly a hybrid of both problem solver
06:59problem overover but for traditional
07:01okay this is just a cool clothing item
07:03and that is it it's going to sell itself
07:04with having the best possible images so
07:06that's where Oh my Jesus good googly
07:08moly H I was not expecting to be turned
07:12on this early in the video but fashion
07:13NOA is a great example obviously they're
07:14killing it one of the best Drop Shipping
07:16Brands ever and now they are a
07:17legitimate brand obviously but they have
07:20quick description bullet point benefits
07:21they have okay here's a return policy
07:23here's when you're going to get the
07:24product here are great product images
07:25and of course tons and tons of social
07:27proof from other people verifying and
07:29telling you that yes this is a great
07:31product as well and last thing I would
07:32note is definitely they have a really
07:33good bundle deal going on here of
07:35completing the set upgrading that order
07:36so obviously fashion Nova they thrive on
07:38having great aovs people are not just
07:40buying one product when they go to
07:41Fashion Nova they're always going to buy
07:43two three five 30 different things if
07:45you're my ex-girlfriend and you have my
07:46credit card and you think I'm just an
07:47infinite money printer because this Drop
07:48Shipping money apparently just never
07:49runs out and I'm not a crippling credit
07:51card debt because of my ex what no and
07:54now most likely to the moment you
07:55skipped to because I ramble and you
07:56probably didn't want to listen to me for
07:57too long yes here are the two that we
07:59are going to make product pages for
08:01today so we have our problem solving
08:02product which is a 3in1 hair
08:04straightening brush very simple to
08:06understand there's tons of these out
08:07there this one has a specific design
08:09that I wanted to try out I know very
08:10saturated product but I think we can
08:12make it work and then for our non
08:13Problem Solver we have these Gucci it
08:15girl s shoes I mean oh my goodness
08:17gracious my girl wore that around me I'd
08:19be sucking on those little piggies all
08:20day long so now the first step after you
08:22identified your product and you have
08:23your supplier is we need to have a good
08:25product name now when it comes to
08:27clothing items I usually if it's for
08:29females I'm just going to have the name
08:30of a female so like the Anna slippers
08:33the whatever just like a cool sexy name
08:35and that would just be what I do there
08:37and you'll notice fashion NOA usually
08:38when they're naming their products also
08:39does something very similar so I would
08:41just stay with that naming convention
08:42but for a problem solving product
08:43usually you want to have some sort of
08:45branding to it so in chat gbt I just
08:47said hey give me 20 unique brandable
08:48names for a threein one heating
08:49hairbrush so they came up with these
08:50names which are decent we may go with
08:52one of those but then I took a lot of
08:54the keywords that they were using like
08:55cozy wave all that and then I plugged it
08:57into namel and usually namel is what
08:59comes up with the best names for me so
09:01we have soft Sleek ceramic curl I like
09:04that but I don't know if this is really
09:05a curl product so maybe we use the word
09:07sleek Lux Sleek Lux o I do like that
09:10honestly I'm probably just going to do a
09:11combination here so we are going to go
09:13with Vibra Luxe I just like the word Lux
09:16it really in my opinion increases the
09:18perceived value even though it's just a
09:19word and hey that's marketing for you so
09:21three in one rotating electric hair
09:23brush we're probably going to definitely
09:25shorten that down a little bit so let's
09:26get rid of everything else over here
09:28still we'll probably shorten it up but
09:30that's going to be our initial one and
09:31I'm probably going to put a trademark or
09:32an r or something there that just makes
09:33it look a little bit more sophisticated
09:35and then again for the slippers just
09:37going to choose a girl's name now we are
09:38going to be importing these products
09:39using the sponsor of today's video which
09:41is autods the all-in-one drop shoing
09:43platform for sourcing importing and
09:44fulfilling all of your Drop Shipping
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09:48has a library of millions of different
09:49products that you can easily source and
09:51get one to 5 days shipping to most
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09:55incredibly useful for actually building
09:57a brand now on top of building a brand
09:59you can actually Brand Products directly
10:01with their platform so you can add your
10:03own logo to packaging or products so you
10:05can scale your Drop Shipping brand and
10:06obviously start to scale and sell it one
10:09day because you've transitioned from the
10:11Drop Shipping brand to a legitimate
10:13e-commerce operation using autod DS's
10:15allinone tools they also have a
10:16Marketplace of winning products that
10:17they've compiled after working with
10:18thousands of different drop shippers so
10:20you can see what's currently selling
10:21today and of course add that to your
10:22Drop Shipping Store and the final great
10:24feature they have is they have a new
10:25pre-built AI feature that allows you to
10:27create a brand new pre-built Drop
10:28Shipping Store in the click of a few
10:30buttons so if you want to try out autods
10:32completely free for your first 30 days
10:34all you have to do is click the link
10:35down below and sign up using my link so
10:37now it's time for the most important
10:38part of the video and that is coming up
10:39with an irresistible offer which if you
10:41don't have a great offer it doesn't
10:43matter how much effort you put into your
10:44social proof your urgency your product
10:46page design it really will not make the
10:48difference if your offer sucks so for
10:50our first product we have the three in1
10:51rotating electric hair straightener
10:53brush hair a million different keywords
10:54to describe hairbrush and it costs us
10:56about $22 so we need to figure out at
10:59least for me my Golden Rule is I need to
11:01have a 65% profit margin with every
11:03offer that I test so if I was to sell
11:05this product for 55 I'm at about a 60%
11:08which is not where we need to be but we
11:10can't force a margin we don't just price
11:13a product based on okay we need to hit
11:1465% therefore okay let's sell it for 64
11:17and we do that no we have to see what is
11:20a fair market value for this product so
11:22I would go into Amazon I look up other
11:24brands and I would see what are they
11:26charging for similar types of products
11:27so on Amazon usually it's going to be
11:29cheaper Brands and cheaper products but
11:30we can see some 49s in here we can see
11:32some 20 I'm seeing a lot of in the 40
11:35ballpark so 55 64 might be a bit of a
11:37stretch but when I did some more
11:38research on actual brands that I've
11:40scaled usually they're in the hundreds
11:43of dollar price range like this one is
11:44$19 I believe the most popular one the
11:47Dyson goes for a couple hundred as well
11:49so we would be well within our rights to
11:51sell this product for $60 to $70 just as
11:54a straightup offer now if you do want
11:55access to this kpi calculator so you can
11:57automatically come up with the right
11:58offer that you need need to have then
12:00you can comment down below saying that
12:01I'm right now begging on my knees in the
12:02middle of Walmart to get this kpi
12:04calculator or you can get it immediately
12:05for free if you join my bold econ
12:07program which is $50 a month but it
12:09comes with all of the strategies
12:11resources that I use every single day to
12:12scale my Drop Shipping Brands to 50
12:14Grand a month plus and it also has
12:16access to the top prodct research tools
12:17PP ads Mana all those tools that will
12:19cost you over $500 a month if you use
12:21them without signing up for the Bold
12:23econ program but you can get access to
12:25all of these tools and more by joining
12:27down below oh and I also forgot to
12:28mention it comes with with a weekly
12:29group call with yours truly and a
12:30step-by-step course that will guide you
12:32exactly on how to get your drop Shing
12:33store off the ground running and making
12:35your first sales so let's get into the
12:37other product we have here so the
12:39slippers now this is where we can get a
12:40little bit more creative because it is a
12:42cheaper product so this is where I would
12:43definitely consider doing the BOGO style
12:45offers volume discount now we know right
12:48now if we were going to sell this
12:49product as a BOGO it's going to cost us
12:50about $8 product cost $10 shipping so
12:54$18 I think that would be a really
12:56interesting first offer of doing a BOGO
12:58deal so people can choose to the black
12:59and white version or also the tan so
13:02they can choose to have multiple
13:03versions which I really do like for this
13:05product so let's say for instance our
13:06cogs are $18 and we have a BOGO deal at$
13:0939 so not exactly where we want to be
13:12but so let's try out instead 49 for this
13:14BOGO and that is much closer I think if
13:17we definitely just charge for shipping
13:18an extra few bucks or have some sort of
13:20guarantee that they have to have we
13:22could definitely get that up to the 52
13:2453 Mark that we need to be hitting so I
13:26would say first offer is going to be a
13:27BOGO at 49 now now for buying one it's
13:30going to cost us about $11 in cogs so
13:32we're realistically going to need to be
13:33around $35 $36 so yeah I would say
13:36that's pretty reasonable so we could
13:37definitely do the BOGO offer at 49
13:40versus a volume discount where if you
13:42buy one costs around $34.99 but as you
13:45buy more and more and more you save a
13:46little bit of money so we're going to do
13:47volume discount versus the BOGO offer
13:49and see which one does better so let's
13:51actually set that up so you actually
13:52know how to do that so this is bundle
13:54Bear right here and we are going to
13:55select our product so we're going to go
13:57right into it and first off we are going
13:59to do our Stella Chic woman's fashion
14:02slipper so we're just going to have to
14:03upgrade the price I didn't actually get
14:04into the price uh right now but
14:06basically what we want to do is a free
14:07gift so we're going to make the second
14:09product free just like that and we're
14:11going to click on Save then we need to
14:12go to our actual product section so
14:14let's open up our Stella here and we're
14:16going to have to make the first price
14:18for this $49.99 and the comparat it's
14:21probably going to be around $69.99
14:23somewhere around there so let's just do
14:25$49.99 and then we're going to drag this
14:28bad boy all all the way down like that
14:30make it nice and simple and then we're
14:31going to need to upgrade our columns
14:33same thing and of course we're going to
14:34do the best number in the history of
14:36mankind especially if you are a virgin
14:38that has no social skills and is
14:39chronically addicted to brain rot Tik
14:40Tok online and you're Edge maxing and
14:42looks maxing at the moment $69.99 is
14:44going to be our compare at price now I'm
14:45also going to have to make a duplicate
14:46of this product where we're just going
14:47to move over all the images barcodes
14:49inventory all that stuff we're going to
14:50set this as active and this is going to
14:52be the version that we are doing the
14:54other price point of $34.99 so we're
14:57just going to do the same thing bulk at
14:59it make it $34.99 I think you guys get
15:01the gist but once we end up doing that
15:03then the next step would be we have to
15:04go to our app kaching and then set up a
15:06volume discount so not for all products
15:08we're going to do a select product here
15:10which would be the copy that we just
15:12made so let's see if we can find that
15:13real quick there she is nice and pretty
15:16and then for layout we'll do yeah
15:18something like this and then we'll do
15:20probably usually the best offer in the
15:22beginning is like 15% then 20% like that
15:26and then we'll just customize this to
15:27make sure it fits with our brand color
15:29scheme which for this product page yeah
15:30I feel like we're going to do black and
15:31white so we'll just keep it as is for
15:33now so other settings we're going to do
15:34is use product compare at Price I'm not
15:36going to skip the C page you can
15:37definitely go for it if you want
15:38especially if you're testing multiple
15:39products because on the cart page
15:42usually you're supposed to be upselling
15:44certain products if you have that
15:45winning product so the complimentary
15:47product to it but we don't have a winner
15:48yet so you can go for opting in to skip
15:51the cart I personally do like to go that
15:52card page so I have my other upsells
15:54which is usually a warranty or fast
15:57inline shipping like skip the line
15:59shipping those little upsells that again
16:00will increase our aov as we talked about
16:02earlier to get it to where it needs to
16:04be now everything else standard price
16:05single Doo Trio when it comes to naming
16:07we could just do buy one buy two buy
16:10three and save that's usually what most
16:13people do we can actually look at what
16:14bleam does cuz usually they're pretty
16:15much the golden standard when it comes
16:17to the chain volume discount app so
16:19let's just see real quick what they got
16:21cooking up in the office so they do one
16:22pack two pack and then they have this
16:23little label of free shipping that could
16:25be interesting actually where yeah they
16:27have to buy two to get free shipping so
16:29we could have a little shipping
16:30threshold which honestly I think we
16:32should do I'm going to customize the
16:34block title here and do bundle deal ends
16:35at midnight so we have some layer of
16:37urgency and then scrolling on down I
16:39don't actually like to have this as a
16:40subtitle I usually like to have this
16:42more as a label like that I think it
16:43just looks bit more professional and
16:45then for duo I'm just going to do buy
16:47two and then you have you say 15% and
16:50then for this one I'm going to do buy
16:52three move over the subtitle down to the
16:55badge text ooh do we want it as badge
17:00here tough call Tough call kind of want
17:03to have it on both it actually looks
17:05really sexy I can't lie I'm going to
17:06darken up the text on the use save a
17:08little bit more but honestly looks
17:10pretty good can't lie so all we' have to
17:12do now is just obviously change that
17:13price back from $49.99 to the 34 and we
17:16are going to be good to go on our offers
17:17which again most important part was
17:19getting that nail down before everything
17:20else talk about a continuity error I
17:22mean Ethan you're already upgrading the
17:23drip and the hair what can I say I'm a
17:26man of many surprises if you blink you
17:28might just miss the next surprise so
17:30let's get back into kaching I want to do
17:32one final thing and that's making the
17:33selected background our beige color code
17:35so that way it does stand out a little
17:37bit more so I really like that we're
17:38going to click on Save good to go now we
17:40do need to go over to bundle bear as
17:42well and I do want to play around a bit
17:43with the design because I will admit the
17:45basic designs kind of again not really
17:48matching with our color scheme the grab
17:49this deal is a little aggressive for me
17:52so what we can do here is go to the
17:53design section and for button color same
17:55thing I want to make this the beige that
17:56we have going on just to make sure it
17:58all is coherent instead of grab this
18:00deal I'm just going to do shop now and
18:03then I am going to turn on variant label
18:05because for the shoe we are going to
18:06need those labels it's going to look a
18:07little weird if they just see the number
18:09five or six Without Really any context
18:11so we're going to have that all right
18:12clicking save bottom right good to go
18:14and then finally we're going to do
18:15upcart so we do need to customize it
18:16just a tad to make sure we don't have
18:18any weird upsells going on so if you
18:21don't know how to use this I do have a
18:22full tutorial on how I like to customize
18:24it but as you can see right here you can
18:25just copy my settings because I know you
18:27all mindless zombies who can't thinkk
18:28for yourself anyways so if we go down
18:30here so upsells would be where we would
18:31do another product but since we don't
18:33have a hero product I'm going to leave
18:35that off for now I do believe the only
18:36up we should really have is you the
18:37priority processing and this is a
18:39product that you can actually make in
18:40your Shopify and then just in the
18:42description section you add Skip the
18:44line currently blank amount of people
18:46are ahead of yours so if you go to the
18:47add-on section click shipping protection
18:49bada bing bada boom you are good to go
18:51and that's going to be something that
18:52helps us a lot with boosting our aov
18:53especially on those Stella slippers
18:55where we're going to need it and then
18:56over here for payment gateways here are
18:57the three main ones I do so yeah pretty
18:59simple that's all we're going to need on
19:00that side and then the final thing I
19:02really want to do is customize the
19:03shipping option before we get into the
19:05design and I know I can hear you
19:07groaning I mean gez Louise Ethan what
19:09are you going to get to the good stuff
19:11the meat and potatoes guys all this
19:13stuff is important at the end of the day
19:15so pay attention now right here we do
19:17have three different shipping options
19:19these are the default ones I love to do
19:21now if you notice on the right I do have
19:23a condition set up and the reason why I
19:25do have this is so that if let's say
19:27someone only buys one of that Stella
19:29slipper then they have to be paying for
19:31shipping in my eyes for us to really
19:32match the aov so to create a new rate
19:35you just go into this section and
19:36obviously make sure in the rate you have
19:38your main countries already in it so for
19:40me these would be the big four those are
19:41the only ones I really adverti to and
19:43I'm just going to copy over this text
19:44right here so we're going to have it
19:45appear twice so if we click add rates
19:48move that priority insured shipping and
19:49usually you want to make this about 10
19:51to 20% of your product price so $ 3.99
19:53seems pretty standard again though it
19:54depends on the offer you're doing so
19:55let's say you have to get to a $45 aov
19:58and you're charging $9 then obviously
20:00you should charge $6 for shipping and
20:01that all plays its part into getting to
20:03that aov that you want and then finally
20:05we're going to need a condition So based
20:07on the order price so in this case I
20:09believe we're charging $34 so basically
20:11any order that's between 35 and 33 they
20:14would only see this shipping option
20:16ladies with gentle hands it is time for
20:18the moment you've all been waiting for
20:20and no editor it is not playing pony and
20:22think I'm going to strip right in front
20:23of you guys you got to pay extra for
20:25that but it is getting into Shrine and
20:27starting to design so how do you
20:29actually make templates for each product
20:31so first off if you go here to the
20:32product section then you need to create
20:34a new template now I have multiple
20:36templates going on and that's the beauty
20:38of shrine once you build one template
20:40out you can copy and paste it to other
20:42products by clicking create template and
20:43then you choose whatever template you've
20:45already done in the past so it saves a
20:46lot of time but for now we're just going
20:48to work on the Assumption we don't have
20:49a template done so we are going to
20:51create one for both products so I
20:52already have one done for the Stella and
20:54then we're going to need one for our
20:55Vibra Luke Lux whatever you want to say
20:58and then in the Shopify product section
20:59we're going to sign our theme template
21:01to our product and I will say we are
21:03ready to start cooking so I do like to
21:04get a little bit of inspo beforehand
21:06just so I can see what I'm competing
21:07against or what the big brands are doing
21:09and maybe we take a few lines from the
21:10description a few of the trust badges I
21:12mean there's a lot of really good brands
21:14out here that we can model but I want to
21:16have one rival that we established that
21:18we have to beat these guys and this is
21:20right now the top seller of the 3 in1
21:22rotating voluminous air styler and blow
21:24dryer I mean look at it it's disgusting
21:28and makees you want a bar they're called
21:30wow room but for today's video they're
21:32going to be only referred to as
21:36dinkleberg this is the cringiest video I
21:37think I've ever made but you know what
21:39it's going to be good all righty artist
21:40it is time to start painting our canvas
21:42that's sounds more Italian than French
21:43but Madam muelle Stella you're about to
21:45look absolutely gorgeous so with our
21:48announcement Banner this is the one that
21:49is default to Shrine I personally am not
21:51the biggest fan of this one I there are
21:53certain sections that I do buy using the
21:55section store on Shopify so if you go
21:57over here section store here are all of
21:59the sections I have bought that I really
22:01do like so you can take a look take a
22:03picture do whatever you want to do
22:04except for edging to them now if we go
22:06down we want to go to our header section
22:08right here on the theme template and we
22:10are going to add our custom Banner so
22:12for me personally this is what would
22:13show up if it's the default one but we
22:16want to add a new section here and we
22:18want to go show more go down and then I
22:21have two that I have played around with
22:23I like the scrolling announcement bar
22:24though a lot and then when you click on
22:26save it should just naturally move down
22:28so we're going to wait for that to
22:29happen and there she is all right so
22:31let's start customizing this Tex a
22:33little bit so free shipping I'm going to
22:34change to lead by certain amount of
22:36customers then we can do yes free
22:38returns I do like that and then finally
22:39want to have some urgency text as well
22:41so sale ends at midnight or today only
22:44so it has all three of the key points I
22:46really want to get across and then when
22:47it comes to the speed I usually like to
22:49slow it down a bit it can be a little
22:51fast so I might do something like 100
22:53120 again play around see what you're
22:55feeling and then for the background
22:56color I will Adit I don't know if it's
22:58perfectly matching the black it
22:59definitely is not so I'm going to grab
23:01our color code real quick we're going to
23:03copy that and then change the background
23:05color over to this slightly lighter
23:08shade of black I know OCD awesome that
23:10is looking really good so now let's get
23:11into our above the fold here with the
23:13urgency text now for me personally I
23:15like limited supply high demand a lot I
23:16think that looks really solid for the
23:18product title we could make this smaller
23:20I'm just going to honestly make it less
23:21word so it takes up less space so let's
23:23go back to our product section here so
23:25instead of copia we're going to get rid
23:27of that Stella don't think we need the
23:29fashion slipper we'll just go with
23:30women's slipper click on Save and that
23:33is looking nice and neat I love the word
23:35neat it sounds a lot like my Alter Ego I
23:37need a Max wi okay yeah I know you
23:39probably clicked off this video because
23:40of the cringe by now I I i' would be
23:41shocked this is like torture I know quat
23:43B but we're going to get rid of the
23:45Emoji benefits here on the side and then
23:46finally I want to add our bundle app so
23:48we're going to move this let's say right
23:50above the buy button that's typically
23:52where you want to be and that should
23:53replace our variant options it might
23:55take a second to load oh my God this
23:56description is enormous um but from
23:58there we're going to get rid of our
24:00variant picker we are going to add
24:01another block and this is going to be in
24:04this time not the pr review section but
24:06our star rating so we're going to move
24:08that star rating usually right below or
24:10above the title either or works so yeah
24:12I think that's going to work and then
24:14typically I want to maybe play around
24:15with padding a little bit cuz yeah these
24:17paddings are a lot so 15 you can either
24:20do 9 or 12 typically for most sections I
24:22just want to make it nice and condensed
24:23so it's not taking up too much space
24:25same thing over here and do we need
24:27anything else on the above the fold
24:29section I mean we're going to have the
24:30bundle show up when it comes to this buy
24:32button honestly we're not going to need
24:33it we'll see now before we start
24:36customizing a little bit more I do need
24:37to clean up this description because it
24:38has so many images and for me I do like
24:41to have a description for these types of
24:43products it's just usually going to be
24:44something really short one to two
24:45sentences and then a size chart now
24:47after that in terms of the media we do
24:49have a lot of images that are in the
24:50Square aspect ratio which is perfectly
24:52fine usually it's the best for most
24:54products I find though for clothing
24:56since images do all the selling it's all
24:57about the visuals I may want to go with
25:00more vertical style images so people can
25:02really go through those so I went
25:03through found some more suppliers for
25:05our product here and there are a few
25:07that do have some vertical images so I'm
25:09going to play around like these ones
25:10right here I think are really really
25:12good so I have a tool called Ali save
25:14that can save all the images from
25:15AliExpress so I'm going to start saving
25:17these adding them over and I want to
25:19compare and see which one I feel like
25:21works better okay so this is what it
25:22would look like on desktop not too
25:24shabby it looks a little bit better I
25:26think with the square images on desktop
25:27but Mobile's going to be the main place
25:28we're advertising so that's going to be
25:30the real decider here and I can't lie
25:32those look really really sexy vertical
25:34compared to the square yeah I'm not
25:36feeling it as much I can't lie I think
25:38we're just going to switch this all to
25:39vertical and this is what the review
25:41element's going to look like so yeah
25:42that looks really nice I think this is
25:44going to look solid so if you're
25:45wondering about this review element this
25:46actually isn't native to lii so I did
25:48customize it just a tad so I'm going to
25:50show you real quick so you go over to
25:51lii and then you go over to widgets then
25:53you can start customizing things a
25:54little bit so usually the native star
25:57color is not the yellow so I just
25:59grabbed it over here this would be the
26:00color code so for rating icon color I do
26:03change it and then when it comes to the
26:04actual text we're going to have to back
26:06out of that section and then we're going
26:07to have to go to another one which I
26:09believe is the star rating so if we go
26:11to star rating yep star rating color
26:13here and then this was the text that I
26:14customized so on this I just grab the
26:16average rating so this little piece of
26:18code right here and then out of five
26:20based on total reviews n reviews so
26:23that's all I did to customize it and
26:24make it look really more professional
26:26and also real quick if you don't see the
26:28your bundle app showing up a lot of
26:29times it's because you haven't turned it
26:31on in your theme section so if you go to
26:32app EMB beds and then make sure the
26:33slider is turned on then it should show
26:35up properly if you have it added to your
26:37theme all right all right all right so
26:39we are looking nice and tidy here for
26:41the above the fold so we have our add to
26:42card here I am going to add a dynamic
26:44checkout button as well now I know it's
26:45going to show up in a weird color like
26:46red it doesn't actually show up like
26:48this it's just going to show the Apple
26:49pay Google pay whatever option that
26:51someone is scrolling your website can
26:53use but this is looking pretty good I
26:55don't really believe we need to make
26:56much other changes obviously like I said
26:58said we are going to do the vertical
26:59images instead so that'll change out we
27:01will have some rating Stars here once we
27:03add them with lii but this is really all
27:05we need for the above defold section for
27:07most clothing products all right let's
27:08start working on the vibr luks now same
27:10thing I do want to do my limited Supply
27:12and then little Dash wall type of thing
27:16there and then high demand cool so now
27:18that we got that next step I do actually
27:20want to have a little bit of this sub
27:23description here and then maybe the
27:25bullet point benefits afterwards cuz
27:26this is going to require some more
27:28selling and you have to understand with
27:30descriptions it is definitely something
27:32where you have to understand the stage
27:33of awareness your customer is in so for
27:35a product like this this isn't a
27:37situation where people don't know that
27:38they have a problem they are very well
27:39aware of that this isn't a situation
27:41where they don't know that there's
27:42Solutions out there they're also aware
27:44of the solutions so we have to convince
27:46people that this is the best solution
27:48that it is better than all the
27:49alternative products on the market and
27:51they are so well aware of all the
27:52different solutions that they know oh
27:54Dyson Revlon all the top brands for
27:57these types of hairbrushes I really need
27:58to focus on that one key objection why
28:01are we better than them so just keep
28:03that all in mind when we're actually
28:04working on this now the next block I
28:06want to add is a little text block here
28:08I'm going to drag this on down yeah
28:10there we go and I'm going to add some
28:11text just like this so this was a quick
28:13little description that I added from one
28:15of our competitors so this was from
28:17lifein so they had this quick little
28:19section that I liked so I just decided
28:20to customize a little bit so they had
28:21something about traditional dryers and
28:23then all this other crap that no one
28:24really cares about so I made it a little
28:26bit more personalized here by having our
28:28vix dries hair faster more efficiently
28:30so all great benefits than traditional
28:33dryers that's the main thing while also
28:35getting a salon quality hair at home in
28:37minutes so you got the transformation
28:39everything right there which is great so
28:41now we just need to add some Emoji
28:42benefits with the variant picker again
28:44we're not going to need this we're going
28:45to have some sort of bundle app there um
28:47and then get it between all that stuff
28:48it's going to look good so using Chad
28:49gbt they had some really good benefits
28:51like provide shine volume and smooth
28:53finish and I do have a great product
28:55description chat gbt prompt that I
28:56always use that definitely gets me
28:58started and sometimes I will use a lot
28:59of the lines so if you want access to
29:01that all you have to do is comment down
29:03below that you are begging on your knees
29:04in the middle of walart and you will do
29:05anything to get this template now if
29:08you're already a student of mine then
29:09I'll just link it down below this video
29:10and you won't have to do any of that
29:11degrading stuff so going back here to
29:13our Emoji benefits let's copy and paste
29:15like that looking good looking schmexy
29:18and then we need to of course add our
29:19kaching bundle app right here just like
29:22that we're going to drag it on up right
29:24under our Emoji benefits and now
29:26honestly that's all we need for now we
29:28could add some more social proof cuz
29:30there really isn't much Social proof
29:31other than the high demand which is
29:33something but there is a section that I
29:35really like that I want to play around
29:37with here and that is going to be adding
29:39a new block for sorry adding a new
29:41section my mistake and that is going to
29:43be for a quick little product review at
29:45the top of the page now with this theme
29:48they already do have an option for that
29:50in fact if you go down here you don't
29:51have to necessarily you know buy the
29:54section for $9 if you're not a big
29:55baller like Ethan Dobbins but if you
29:57want to have this you can just do a
29:59quick little review block just like that
30:00and then you can put in some custom text
30:03now this is actually the section I
30:04bought but if you want to go let me
30:06click save so if we scroll down to the
30:07bottom of our abyss of a product
30:09description we can see yeah so that's
30:10what it's going to look like for free
30:11you can have this little text block
30:13where you add a customer review and
30:14that's totally fine with me I personally
30:16do pay a little bit extra CU I can add a
30:18photo of the customer and I think that
30:19does add just a little bit more
30:21believability and authenticity to the
30:22review and again you can add multiple it
30:24looks really really clean right above
30:26that at to cart so yes we are going to
30:28go with that so let's grab a quick
30:29little review from one of our
30:30competitors and we'll just add that as a
30:32placeholder for now so if we go and I
30:34will ADM sometimes it does glitch out a
30:36little bit so it actually says my proc
30:37reviews is here but it's not so we're
30:40just going to do like that and typically
30:42you want to make this about two
30:44sentences Max so yeah we're going to
30:46have to probably just get rid of it will
30:49not yeah I'm just going to have to you
30:51know we'll polish it a little bit later
30:52and cut the fat out but we just need a
30:53little placeholder in then hopefully we
30:55can just add a quick little image so I
30:57do have a few different product images
30:58here as you can see that I gathered for
31:01before and afters just in general for
31:03hair Friz products these aren't actually
31:04ones of my specific customers so again
31:07we're just going to add a quick little
31:08placeholder there and that's what it
31:09would look like now that gray background
31:11I'm not going to lie is not sitting well
31:13with me so I do want to just make that
31:15more of a neutral kind of just blend in
31:17with our transparent background here so
31:19if we go to the section background
31:21itself let's see so if we make it white
31:23how would that look yeah we'll probably
31:24play around with it a little bit more
31:25later but I just want to have one review
31:27at the top just like that and I'm going
31:29to be honest guys this looks really
31:30really good this is a great above theold
31:32section the only thing we're now missing
31:34at this point is just having some more
31:36product images which yes we're going to
31:38need before and afters cuz that's going
31:39to be the main way we show and convince
31:41people that hey this product obviously
31:43does work so we can have gifts of people
31:44using the product we're going to need
31:45that we're going to need before and
31:46afters we're also going to need some
31:48good graphics that have our background
31:50and just really convince people that
31:51this is a legitimate brand because yeah
31:53these Graphics right here probably
31:55aren't going to cut it honestly the last
31:57time I'm just going to do is add a trust
31:59badge to our product images so if you
32:00click on here you can see we have trust
32:02badge and I do like to do a little as
32:04scen in Vogue logo so that's easy to get
32:06from Google Images just look it up
32:07unless you are already a part of my
32:08program which we do have a folder with
32:10all logos from Top magazines as you can
32:12see right here so we got the Vogue one
32:14so I'm just going to click done and we
32:16are going to make this badge in the top
32:17right probably make it yeah either
32:18medium or large so that's how it's going
32:20to appear again just another layer of
32:22social proof here social proof here
32:24social proof here we got tons of social
32:26proof for days all right so now that we
32:29got the above thefold section ready to
32:30go it is time to tackle our description
32:32now when it comes to the problem solving
32:34products you do need to put in a little
32:35extra effort you have to do your
32:37customer research look at Amazon reviews
32:39look at competitors see what everyone
32:41else is doing so you can really get into
32:42the mind of your customer because with
32:43chat gbt no matter what you really do
32:46with your prts it's going to be around
32:4775% of the way there like a lot of times
32:49the problems will be decent but you're
32:50going to need to tighten them up and I
32:52looked at these different sections some
32:53of them are good some of them I will
32:55admit just aren't hitting the right
32:56benefits or the right use cases that I
32:59know after reading reviews that really
33:00the customers care about so yes while
33:03it's a good start you do need to go a
33:05step further now when it comes to the
33:07non problem solving products yeah I mean
33:10you honestly don't need a whole lot so I
33:11just did a quick little prompt for some
33:12headlines bullet points I'm really just
33:14going to copy and paste this and then
33:16just again same thing play around a
33:17little bit does it have the right
33:18emotion I want yes exuding
33:20sophistication yeah a lot of this is
33:21really good so I'm just going to move it
33:23on over and we'll play around a little
33:24so this is what I got so far indulge in
33:26the epitome of styling comfort with a
33:28Stella slipper big thing here exuding
33:30sophistication and make you feel like a
33:31celebrity each time you put them on so
33:33that looks really nice I would say next
33:35step all right so now really the only
33:37objections people could have about our
33:38slipper if they like the design is a is
33:41the quality good is it not some crap so
33:43that's going to be handled with our
33:44social proof our reviews that's the only
33:46way you're really going to get people to
33:47really Buy in cuz you could say the
33:49quality is great but they're not going
33:50to believe you and then B what size is
33:52perfect for me so I am going to go into
33:54canva and they have lots of great
33:56templates out here I think we're just
33:57going to take this top left one and I'm
33:59just going to throw in my logo because
34:00right now our size chart is it's kind of
34:03a mess I'm not going to lie I mean who
34:04in the right mind would think this is a
34:06Drop Shipping brand if we just copy and
34:07paste this one from AliExpress I mean
34:09this looks pretty legitimate to me but
34:10here we go here's the actual Euro China
34:12sizes so it's 35 and I know what you're
34:14thinking Ethan you are an absolute Guru
34:16you are a fake drop shipper if you don't
34:19off the top of your head know the
34:20conversion of women's Chinese sizes to
34:23American Chinese women foot sizes I mean
34:2635 we all know that clearly it's je five
34:29in US I mean you guys are really calling
34:31me out on my BS today I can't lie but I
34:33did make this quick little size chart as
34:34you can see right here so we're going to
34:35have the sizes in the American way
34:38because that's always the only right way
34:40to do it and then as you can see we got
34:42UK Europe so again handling all
34:43objections when we're advertising
34:44International so they don't have any
34:46confusion there which is great have our
34:47logo and this looks pretty customized
34:49I'm not going to lie now it's just about
34:51where do we want to place this cuz we
34:53could place this size chart back in our
34:55description right here by just adding an
34:57image so if you just click on insert
34:58image you can just add it right here but
35:00typically with most products they
35:03usually will have a tab accordion
35:05section so I will admit natively within
35:07Shrine they don't really have a great
35:09accordion menu so I did buy one real
35:11quick I know Ethan Splash in the cash
35:13today but we're going to click add
35:14section and you can just compare you
35:16don't need to do this this is just what
35:17I'm going to do again I want you to
35:19think for yourself and just do what you
35:20think looks nice so we're going to have
35:22this product tab section so as you can
35:24see so there it is right there so we got
35:26shipping returns all that typically what
35:28you're going to do instead is you're
35:29going to do one of these is going to be
35:31a size chart and that's where we could
35:33drop in our image actually this one's
35:35kind of a ripoff it's not letting me add
35:36images I'm sure it's probably a
35:38workaround that I could find out that
35:39I'll post later on after this video but
35:41for the sake of brevity we have our
35:43description added right here so this is
35:44just what it's going to look like so
35:45let's actually get rid of these nasty
35:46looking tabs we don't need them anymore
35:49and then yes description section so how
35:51are we looking now so I would say these
35:53payment badges I really don't like I
35:55don't think it's necessary people know
35:57what p payment options you're going to
35:58have just by looking and then I'm
35:59currently on the second version of the
36:01Stella and this one has the bundle bear
36:02so we're going to actually have to add
36:03bundle bear as well so let's just do a
36:05little freestyle do a little playing
36:06around so we're just going to bump this
36:08up right next to the kaching one so that
36:09way it appears as well so we got our
36:11description we got our shipping times
36:13really at this point what you want to do
36:15is keep it short simple to the point we
36:17don't need a comparison table we don't
36:18need results headline we are just going
36:19to honestly addition by subtraction here
36:22we just need really a review section
36:24some social proof so what I'm going to
36:25do add section we are going to go to
36:27apps we're going to add a product review
36:29section from Lai and that's going to
36:31just show up right here FAQ for some
36:33products is necessary I'm going to be
36:35honest for this not really um footer
36:37section also we we're going to have to
36:39play around a little later with that but
36:40yeah we have a few reviews that I did
36:42populate and then honestly up top I
36:45would say we don't need a multic column
36:48we could have something so in terms of
36:49social proof there's 14 different ways
36:51you can show social proof and we're
36:53going to cover that a little bit later
36:54on but one of them that would I think
36:56would be big here is we a section with
36:58logos of trusted Brands and that is a
37:00scrolling logo Cloud so again this is
37:02one that you would have to pay for but
37:03it's worth every penny I swear cool
37:05beans so we got those right there I'm
37:07going to slow it on down a little bit
37:08and we're going to add possibly four to
37:10five reviews from different logos all
37:12right so I did slow it down a little bit
37:14to a 55 again you can play around with
37:16speed it doesn't have to be exactly what
37:17I do and then going down we're probably
37:19going to add yeah L we're going to add
37:21vog working on a few of the big dogs and
37:24again this is going to add another great
37:25layer of social proof now we could add a
37:27trust badge also like we did with the
37:28other product but h i it depends all
37:32right cool so we added five so we're
37:33just going to get rid of two of those
37:34logos like that and honestly doesn't
37:37look too bad so finally I would add one
37:38more section with something about
37:40returns and all of that so that's where
37:42again the product tabs would be great
37:44because yes you could have the size
37:45chart description and returns all in one
37:47place at the above the fold section
37:48which is really good but since the tabs
37:50one I have right now isn't working great
37:52we're just going to have to add a rich
37:53text like this and then everything's
37:56freaking out and my Wi-Fi is blowing up
37:58all righty so let's get into it so we
37:59don't need a button label here and then
38:00we're just going to add some placeholder
38:02text like 30-day warranty 90day money
38:04back whatever you want to do and I
38:06usually will call this the name of my
38:07brand so Aloma guarantee I can spell I
38:11swear I'm not dyslexic and there we go
38:13that's honestly it I don't really
38:15believe you need much more than this
38:16obviously we got to make sure the bundle
38:17Bear shows up so we'll make sure after
38:19saving everything it does but from here
38:21we just have some reviews this is it you
38:24really don't need much more than this
38:26outside of having some ugc images some
38:28video testimonials some more social
38:30proof maybe one more layer of social
38:32proof in the middle of here if you have
38:34access to that I will admit I did some
38:36research before this video there's not
38:38really great photo reviews or video
38:39reviews there's not a lot of content for
38:40this product which is good and bad bad
38:43in the fact that it's going to make it
38:44tougher to advertise but good in the
38:46fact that okay our competitors can't
38:48really beat us in any way so while
38:49that's doing its thing let's go to our
38:51footer menu and start customizing that
38:52just a tad I don't really need an image
38:54I usually will just do my two menu links
38:56and then subscribe to our emails is also
38:57something I don't really do so again do
38:59another menu like this so we have our
39:01quick links usually the first one that's
39:03going to be our main menu so I have two
39:06menus that I always do footer menu main
39:07menu and then finally I'm also going to
39:10let's just change that to main menu and
39:13then finally I will do a little text
39:14block on the right where I put in my
39:17information about my company so we're
39:18just going to drop that on in and then
39:20we're going to do contact us and then do
39:22we want to make this beige do we want to
39:24make this black let's just see how it
39:26looks inverse ooh that's sexy can't lie
39:29okay cool we are basically done here I
39:31don't think we need much more again we
39:32could add some final little touches but
39:34this is a great template for any nonpr
39:36solving product that you sell and
39:38definitely keep note with the review
39:39section this is going to be big I do
39:40handle a lot of objections using my
39:42review section so you can see here super
39:44cute design worth the price great
39:46quality I do mention the name of the
39:47brand too so little things like that
39:49will make a difference in handling
39:51objections and improving your conversion
39:52ratees so make sure to put in that extra
39:54mile when you are doing your reviews at
39:55least for the first page of reviews so
39:57for me I'm going to have around eight
39:58that show up so the top eight I'm
40:00usually going to edit with Lai so if you
40:01go to Lai just real quick so the final
40:03thing I did is I did edit the reviews a
40:05little bit to handle those main
40:06objections for the Stella so the quality
40:08all of that is covered in here shipping
40:09times being fast all of that so it's
40:11really good with Lei that you can
40:12customize reviews and you may be
40:14thinking Ethan that's incredibly
40:16legitimate of you how could you do
40:17something like that everyone knows all
40:19reviews on the internet are totally
40:21legit nobody ever fakes or reviews top
40:23brands don't do that and it's time for
40:25you to grow up Santa Claus is isn't real
40:28buddy it's time for you to take that
40:30cloth over your eyes and realize if you
40:32want to be a big dog sometimes you got
40:34to get your hands a little dirty but for
40:36the sake of this video and if the FBI is
40:38watching me this is a complete
40:39educational purpose type store and I
40:41would never ever test a product this way
40:43all right so let's start working on the
40:44description for the Viber luks this is
40:46going to be a big one here so we're
40:47going to need a good headline I have 10
40:49right here so I believe out of all these
40:51cut drawing time in half say goodbye to
40:53Friz yes I do like that one a lot so
40:55let's just move that one on over and
40:57we are going to make this a heading one
40:59yep that looks nice and I'm going to get
41:01rid of everything else down here we're
41:02not going to need it and typically after
41:05the first headline I do like to have a
41:07gift so I did find some gifts already
41:09out there for my product again I might
41:10make my own using custom images but
41:12we're going to grab that on in we're
41:14going to move that over and then when it
41:15comes to my descriptions with problem
41:17solving products I always start with the
41:19problems so for Chad gbt they came up
41:21with hey most tools you spend hours with
41:23with lackluster results that's decent
41:26but I'm going to need to expand upon it
41:28just a tad to really drive it home that
41:30this is a huge issue or you are paying
41:33for tons of other solutions that don't
41:35get you the same results that we can get
41:37that's going to be the main Crux to this
41:38convincing people their other
41:40Alternatives suck all righty so after
41:41doing some brainstorming and turning on
41:43my copyrighting brain I came up with
41:44this so let's face it you're tired of
41:46paying hundreds for Salon appointments
41:48again you can read all this it's pretty
41:49good stuff what can I say I'm a little
41:51bit of a poet myself now I do want to
41:53have a before and after image again I
41:54grabbed this from one of our competitors
41:56too I can make my own a bit later on but
41:58just for the sake of placeholders we'll
41:59have something like this and then for
42:01the second and third part of the
42:02description now it's up to you if you
42:04want to have three parts but it's all
42:06about what are the other things you
42:08haven't talked about so usually we're
42:10going to have a second headline so okay
42:11if we didn't talk about the drawing time
42:13okay cool let's have a section about
42:14that and then third we could see here if
42:16there's another headline that we'd
42:17possibly add so for that second section
42:18what we have here so cut drawing time
42:20and half that's not bad let's go with
42:22something like that so this is just
42:23using our chat gbt so that'll be a good
42:25placeholder and then finally I do want
42:26to have one more gift of someone using
42:28the product so we have this girl right
42:30here we are going to Center align that
42:32and then for our third section what do
42:34we got here and then again we could look
42:36at some of our competitors see what they
42:37were doing for their description so
42:40leafin I'm not going to lie they don't
42:41have a lot in their description not to
42:43great but this competitor I will they
42:45had a lot of good lines I liked so yeah
42:4798% oof this looks so sexy look at this
42:50I can't lie all right so we might take
42:52some copy from them oh my goodness
42:53gracious this is an endless Abyss how
42:55many images are in here jeez l Okay cool
42:58so right here we have our final little
43:00section again it's only based on how
43:02many important things you want to
43:04highlight if you only have two big
43:05selling points then cool just only have
43:06two sections in your description don't
43:07have a third one but for me I do believe
43:09this is going to be a unique selling
43:11point so we are just going to play
43:12around with the spacing a little bit I'm
43:14going to do that a little bit later but
43:15we have our description ready to go all
43:17righty so getting into it we got our
43:19description here looking nice and neat
43:21now we are going to have to have a
43:23comparison chart 100% that's going to be
43:24the big thing comparing us to Big Brands
43:26so again with with Shrine they do have a
43:28pretty decent comparison table you can
43:29see right here you can customize the
43:30rows and with Chad gbt I did have a few
43:33examples that we can use for the
43:35comparison so drying time all this I do
43:37want to go a step further though cuz I
43:42dinkleberg so what I'm going to do is
43:45actually buy a custom comparison table
43:47so there's many obviously already out
43:48there for me the one I I believe I
43:50already went with if we go to add a new
43:53section here at the bottom and scroll on
43:55down so they have many sections go
43:57through the sections app honestly and
43:58choose the one you like the most again
44:00this is just the one that I personally
44:01prefer but there's great ones already
44:03out there so if we go here product
44:04comparison table like that and I believe
44:06with this one it natively will actually
44:08go under the at toar button which isn't
44:09my favorite thing in the world I do
44:12believe there's some custom code I can
44:13do to get rid of it but the reason why I
44:14like this comparison table is because
44:16that price that's going to be the big
44:17thing I'm competing on our price is
44:19going to be hundreds of dollars cheaper
44:21than the other options so we're
44:22obviously going to highlight that and
44:23then talk about a few other benefits and
44:24how we're better so we can really drive
44:26home why we are the best option cuz
44:28that's going to be what it takes but
44:29before we do all that in terms of
44:31actually laying out how our description
44:32is going to look so we have results here
44:34we could have that again play around
44:36some products definitely results makes a
44:38lot of sense like Health Products where
44:39you know you do need surveys I don't
44:42think we really necessarily need that
44:43for this product so if we go down I do
44:45want to have another layer of social
44:46proof so we could either do video
44:49testimonials product reviews I'm going
44:50to go with video testimonals that's
44:52going to be the best form of social by
44:53far and there is some good videos for
44:54this product so let's just move that one
44:56on up up right under our description
44:58that should be the first thing people
44:59see so they see our description then
45:01they see some video reviews then I did
45:03see and this is only something you're
45:04going to find out by reading reviews
45:06that one of the biggest objection people
45:07have is how do you actually use your
45:08product people aren't the smartest in
45:10the world and these products can be a
45:11little bit confusing so for a section
45:13like that I probably want to have like a
45:15left to right here's how to use instead
45:17of up to down because we want to
45:19obviously maximize our space so what I
45:21believe would be best is actually yeah
45:22this multi column here so we can do step
45:24one step two step three and then we can
45:25also add an image so makes it really
45:27really easy for people to understand so
45:29let's just customize that and for my own
45:31knowledge we'll do how to use and then
45:35do we need anything else I mean this is
45:37going to be really detailed so we got
45:39the comparison chart social proof how to
45:41use FAQ obviously we're going to have
45:42our own review section as well I would
45:45say final thing is obviously we're going
45:47to need the uh risk reversal so money
45:49back guarantee so for that we would just
45:51add a quick little image with text we
45:53could do that I just want to get like a
45:55little text block so yeah we'll do rich
45:56text like that and put it right above
45:59our FAQ and all that so adding some text
46:02in here we'll do try it risk-free and
46:04then we have 90day money back guarantee
46:06really simple name of the product we
46:08don't need a button label okay so once
46:10we have the review section is there
46:11anything else I mean social proof is
46:12really big with these types of products
46:13you have to really layer and Hammer it
46:15on in my opinion especially if we're
46:16going to beat dinkleberg so I do think
46:19and just because I bought so many
46:20sections I'm not going to lie this is
46:21going to be a little bit more thorough
46:23than you really need for most problem
46:24solving products but I really want to
46:26show you guys all the cool things things
46:27you can do so we're also going to do
46:29let's see we have testimonial I I think
46:31I want to go with the trust pilot option
46:33here so we're going to go trust pilot so
46:35that's going to be testimonial number
46:36eight and we are going to do that a
46:38little bit higher and then finally we're
46:40going to have our product review section
46:42so dragging that on up we're going to
46:44drive that right after our little trust
46:47pilot section here so yeah there we go
46:49so FAQ social proof social proof risk
46:52reversal how to use more social proof we
46:55have social proof in the description
46:56we're going to have social proof in the
46:58product images but before and afters and
47:00we have social proof with a quote I mean
47:01there is so much Social proof as seen in
47:03V oh my goodness it is going to be very
47:05hard for people not to think we're a
47:06legitimate brand after doing all this
47:08now do you have to go to this level no
47:10but if you're built different yes okay
47:12so playing around with the FAQ section I
47:14did get some example questions from chat
47:16gbt as you can see right here and then I
47:18also went to some of my competitors and
47:20copied over the text so can I use it on
47:21wet hair and really easy you just click
47:23on this that's the heading and then when
47:25people open it this will be the answer
47:26in the r content if you don't know how
47:27to do that super easy so we're handling
47:29some good objections already there uh
47:31Tred risk- free we have done and then we
47:33did add a loved by over 10,000 customers
47:35heading and I did end up changing the
47:38background cuz I wanted to just have a
47:39little bit of contrast so if you scroll
47:41on down I know there's so many different
47:43options I know it's crazy uh but this
47:44would be the section background right
47:45here so that's just what I did and now I
47:47do need to find some videos so we're
47:49going to go inside a cap cut and all we
47:51really need to do new project just edit
47:54a few different videos and cut them down
47:56to a few seconds like 5 to 10 seconds
47:58and then we'll add our logo to them all
48:00right cool so we got our logo here so
48:02let's just say this would be an example
48:03video of our product so we would just
48:06minimize this to around 5 Seconds 8
48:08seconds I do get rid of all audio I'm
48:10not a big fan of that and then I'm just
48:12going to put this most likely top left
48:14corner so we're just going to paste it
48:16right there and then from here we just
48:17export it from cap cut and then we would
48:19add it into our review section there so
48:21it's going to look really really nice
48:23let me play around and get a few videos
48:24done Okie doie so we got a few here and
48:27I did decide to customize the colors a
48:28bit more so I added some more of the
48:30beige color that we got going on so
48:31again if we scroll down here I did beige
48:34on our button play color I made a few
48:35more things black cuz I do believe
48:36natively doesn't come like this but yeah
48:38really simple just had a few good Clips
48:415 Seconds 8 seconds I'll just play one
48:42real quick no audio going on because God
48:45knowsy I need to make my money we're not
48:46doing any copyrighted music we're not
48:47playing no games here but that looks
48:49super super good so just scrolling all
48:51the way back up yeah we just really need
48:53to play around with these images images
48:55are not looking sexy and then I did play
48:57around a bit more with our comparison
48:59chart so we have Dyson and Revlon so
49:01ours right now I do need to make sure
49:03all of these are corresponding but I did
49:04add all of our little yeah sections here
49:07on the left so I need to get rid of that
49:08row heading so let me just go down here
49:11we play around a bit more so row heading
49:13number two we're going to get rid of
49:14like that and let's scroll back up I
49:17know sometimes it just is a little bit
49:18glitchy all right so we're just going to
49:19play around with the design a little bit
49:21we have a check mark Emoji here that we
49:23are just going to use for now okay so
49:24looks good cooling made for all hair
49:26hair types easy use yeah for cooling
49:29that's kind of a little bit lame so
49:30we're going to get rid of that one we'll
49:32just keep it nice short and simple I
49:33might play around a little more easy to
49:35use I'll just do for mine the other ones
49:38warranty uh let's just do an X for the
49:41other ones and if you're wondering how I
49:43added the names of the other brands if
49:44you go to product comparison and then we
49:45scroll down this right side again this
49:47is a huge thing I know but if we scroll
49:49down you can see second heading third
49:51heading that's where we add the name of
49:52the brands now finally I did play around
49:54a little bit with the heading sizes
49:55because sometimes it can be really
49:57condensed and short because yeah it's
49:58fitting a lot of information here um but
50:00I do want to change this 830 and then
50:02the 470 or 4.7 out of five so if we
50:05scroll on down here's that 830 so
50:08realistically we'll just say save uh
50:11whatever the amount would be on the
50:12original Dyson so if we do some quick
50:14math in my head what is it 360 it looks
50:17like 360 maybe I'm right maybe I'm wrong
50:19correct me if I'm wrong but if I'm right
50:20you have to leave a like on this video
50:22and then right here we got 4.7 out of 5
50:24I'm going to change that to 4.9 out of 5
50:26okay Okay cool so we are getting there
50:29guys honestly I I will admit the text
50:30looks a little weird with this
50:31description sometimes you actually have
50:32to take the text from product
50:33description in Shopify and put into like
50:35a word Dock and that way it'll all look
50:37nice but I can't believe how much
50:40progress we've made so far now uh the
50:42variant picker we do need to get rid of
50:43that I'm just going to add our kaching
50:45bundle which actually has been added so
50:48maybe it's just glitching a little bit
50:49sometimes that happens where you have to
50:50talk to their support but I'm just going
50:51to make sure I've assigned it to the
50:53right product real quick so I did want
50:54to show you a few other ways you can
50:55show social proof besides the one one
50:56we've already covered in this video
50:57which I know is a lot so there's 14
50:59different ways that I've identified
51:01personally and that list will keep
51:02adding on so if you are a student of
51:03mine either in my course or in my
51:05coaching you'll have access to that but
51:06for this video Let's just show you the
51:08top five that I really like so collage
51:09of comments this is bleam style so if
51:11you don't have any good photo reviews
51:13which yeah for my Stella that could be
51:14an option here where we make some text
51:16reviews collage of images if you do have
51:18some good reviews and then we have
51:19either before and after in a carousel
51:21format we could do trusted by thousands
51:24so this is two different ways we could
51:25do a just left to write accordion Style
51:28with our reviews and then we had the
51:30classic fake tweet so this would be
51:31using tweet gen.com where you just add
51:33some images from your customers add some
51:34text and you'll be good to go or a
51:36highlighted customer review quote so
51:38that is something we've already done if
51:39you want to see more all you have to do
51:41sign up for my course or sign up for my
51:42coaching because stop being a cheapo all
51:44right so let's tackle that how to use
51:45sections so I went on to Amazon and I
51:47saw a similar product and basically they
51:48all work the same so I'm just going to
51:50grab this on over shorten it down to
51:52three steps and that's what we're going
51:53to use for our three-step how to use so
51:55I got prep style and rotate choose the
51:58proper brush for desired style plug the
52:00thermalux in and it does all of the rest
52:03for you so that's looking nice and neat
52:05and I also grabbed a few texts from the
52:06review section of that listing since
52:08again it's going to be very similar all
52:09the benefits are going to be the same so
52:10we added that to our trust pette section
52:12I only did four reviews but as you can
52:14see they do repeat themselves so it
52:16looks like they're new but this just
52:18looks so freaking beautiful so on the
52:20left side here you can see you have to
52:22add a heading add the text add the name
52:24good to go and then in the review
52:26section with lii I did import one of the
52:28links so you know for lii we all know
52:30what to do just grab the link click on
52:32import grab Amazon select our product so
52:35in this case it's our vibrax so just to
52:37show you guys real quick in case you
52:39guys already forgot how to do this then
52:41you would upload click the quantity
52:42import and then from there you can go
52:44over to your product section you can see
52:46all the reviews that you imported for
52:47your product and then you can start
52:48playing around with them seeing which
52:49ones that you actually want to add to
52:51your product page so for us right now
52:52there was 20 that was really really
52:54solid I may have to choose which ones I
52:56want to Prior cuz some of them do have
52:57pictures that look really good and these
52:58are on the bottom so for those ones
53:00definitely want to pin those up so to
53:02actually pin a review let's just go to
53:04an example so we're going to click
53:06Source has photo so let's just say it's
53:07this one for instance and then we are
53:09going to click on pin top right corner
53:11for that one and then we wanted to grab
53:13that other one as well pin that to the
53:14top cuz yeah those are going to be our
53:16best reviews those are definitely going
53:17to be the reviews that convince our
53:18customers that we have a product that
53:20definitely works and is worth the price
53:21so we handle a lot of objections in the
53:23review section that's the key thing to
53:24note because really with this the main
53:26objection was does it actually work is
53:29it high quality enough because most
53:30people have the perception you have to
53:32spend hundreds on a good hairdryer for
53:33it to actually deliver great results but
53:35for us we have tons of reviews that say
53:36Hey I originally wanted the Dyson I
53:39wanted the other one the Revlon but this
53:41one worked exactly the same way but for
53:44a fraction of the cost that is the big
53:46selling point exact same results for a
53:48fraction of the cost so that's what
53:49we're hitting and we're handing a lot of
53:51different objections with these reviews
53:52that's why they're so detailed and this
53:54is where you want to get with your
53:55reviews so the final thing I'm really
53:57going to work on is those product images
53:58because we do have some graphics that
54:00just don't look the best cuz our
54:01supplier is from China and they are not
54:02a graphic designer so I like to use a
54:04tool called creative. that has a ton of
54:06different templates for great graphics
54:08from top brands that you can copy and
54:10paste into canva as you can see right
54:11here let's say you really like this
54:12graphic all you would do is Click use
54:14template for new design and bada bing
54:16bada boom you just import your product
54:18photo into here your trust badges
54:20whatever you want and you're good to go
54:21so for people that are autistic and
54:22don't have a creative bone in your body
54:23like myself it is seriously achiev code
54:26now let's just edit a quick little hero
54:28image as well so I'm going to use this
54:30white marble background which is super
54:31easy to get honestly you can just look
54:33up photo room and do a generic AI
54:35background now I'm also going to slap in
54:37my ass scene invogue so we have some
54:39social proof here top right we're going
54:41to make sure this marble covers the
54:42whole background then I'm going to grab
54:44this image of my product I'm going to do
54:45the remove background feature with canva
54:48like that make it nice and big and we
54:51could do a few things here so I could
54:54add a image on the left left of a
54:57customer in the desired transformation
54:58so that could definitely make this hero
55:00stand out a little more I'm also going
55:01to add a logo there's definitely a few
55:03things you can do but let's just play
55:04around a little okay so we're going to
55:06grab our logo make this nice and small
55:09just like that in the corner I would say
55:11from there with this template so this
55:13was one of them I really liked the star
55:14reviews that they did so I'm just going
55:16to grab that we are going to paste that
55:19here and just drag that on down that
55:22looks super sexy I might just make it a
55:24little bit less because yeah 25,000 is
55:26not the most believable in the world so
55:27let's do 1,000 and then the final thing
55:30is I'm going to grab this money back
55:31guarantee do the same thing we're going
55:32to remove that background 90 days put
55:35that in the top left make it nice and
55:36big as well and that is a Great Hero
55:38image I mean that does a lot for us it
55:40does social proof it shows our image of
55:42the product and it has our warranty so
55:44that risk reversal all in one main image
55:47now for other Graphics I just played
55:48around with the templates I already had
55:49added some benefits so honestly this
55:52kind of looks like a lightsaber I'm not
55:53going to lie I'm feeling the power of
55:55the force right now but we can see right
55:57here in terms of the headlines I do BOS
55:58and then for the benefits I do helvetica
56:00now so if you want to copy those but
56:02super simple super easy nothing too
56:04complex same thing here I just added a
56:06headline and then I did little dots to
56:08specific parts of my product that talk
56:10about what it does because this was a
56:11graphic from my supplier so I just
56:13wanted to recreate it make it look a
56:14little bit more professional I know it's
56:15not the greatest in the world it'll work
56:17dinkleberg doesn't stand a chance with
56:19these Custom Graphics this custom
56:21description I mean oh my goodness let us
56:23look at this final result it is looking
56:26so good so I did edit the review a
56:28little bit to make it just a tad shorter
56:30to the point and then with our
56:32comparison table I did change out the
56:34colors which super simple you just
56:35scroll down to the color section but
56:36everything here oh my goodness ladies
56:39and gents I think we finally have our
56:41full product page ready to go one last
56:43thing I did forget to mention is I do
56:45like to do the same aspect ratio for all
56:46my images so in this case I'm doing one
56:48by one or 1,080 X 1,080 which is
56:50basically the same width same height for
56:53every single image so it's all coherent
56:54so I would just do that as a tiny little
56:56thing that makes everything look just a
56:58tad more professional now outside of
56:59that really what I would do at this
57:01point is test the speed score I would
57:03want to see how we're performing there
57:04make sure we're under 4 seconds and if
57:06it is not there that is going to be
57:08something that definitely impacts our
57:10conversion rate so I'd want to get a
57:11speed expert I would want to use a tool
57:13like flash page speed Optimizer to make
57:15sure everything is coherent and people
57:17are not dropping off from my page
57:18especially when you put that much work
57:19into it and then of course if everything
57:21looks good on the speed score I would do
57:22my ab convert set up a redirect split
57:24test between my two product pages each
57:26product to see which offer does better
57:28but if you want a whole video about how
57:30I do my offers in the full setup then
57:32like comment down below and I will make
