00:00Philip DeFranco is probably the most trusted news person on YouTube
00:03and in an era where mainstream news is suspect
00:06and allegations of fake news fly even from the president's mouth...
00:09You are fake news. Go ahead.
00:11...that might make Philip DeFranco the most trusted news person in America.
00:15In this video, I want to talk about what you can learn from Phily D.
00:18in terms of generating that kind of trust and respect
00:21even when you're talking about really controversial topics
00:24and let me warn you, this isn't always going to be easy but as Phil says, let's just jump into it.
00:29First is the issue of bias.
00:31In news, many on the right and the left go to great lengths to portray themselves as unbiased
00:36which is what you may do in your own life when you're trying to be persuasive
00:40whether it's to win a political argument or just to get someone to go to the restaurant that you like.
00:44Instead, look at what Phil does.
00:46...FCC identified internet services as a common carrier.
00:50...as a regulatory designation known as Title II which essentially means that it's a utility.
00:53But now there's a new FCC chairman saying he wants to reverse the mistake of Title II and reclassify it as a Title I.
00:59Before I move forward, just so you know where I stand on this,
01:02I believe that it should remain Title II — that it should remain as a utility.
01:06We need a free and open internet...
01:08...not standing by a free and open internet — one that is seen by the FCC as a utility is pro-monopoly.
01:14It's anti-business and it's disgusting to me that this is even a possibility.
01:17But that's my opinion — back to the story of Pi makes this proposal...
01:20Phil clearly delineates between the facts of the story and his own opinion.
01:24Rather than hide his bias, he reveals it.
01:27This might seem counterintuitive if you're trying to win someone to your side.
01:30After all wouldn't knowing that you're biased make them more likely to resist?
01:36Because we are so overexposed to people who are trying to persuade us through secretive means
01:41in ads, on the news, and in our daily lives, we know that people have biases and ulterior motives
01:48and we're most suspicious of those people who claim not to have them.
01:52So in revealing his own biases, Phil separates himself from a lot of the deception going on in the mainstream news
01:58and actually makes people more able to trust him.
02:01While we may not agree with his opinion, we can trust his facts.
02:05...and that is you are going to disagree with but unlike most places you're going to consume news or consume opinion, it is okay here.
02:11...going to be the facts, the different points of views, the different arguments from all sides, and then I will give my opinion and it is okay.
02:17It's okay to disagree — we all don't live in one of two or three boxes.
02:21But being trustworthy isn't just about reviewing your biases.
02:24If you want people to truly trust you,
02:26you're going to have to act against your own interests on occasion.
02:30After all, if a waiter tells you to get the most expensive entree
02:34and the most expensive bottle of wine, are you going to trust him? Probably not.
02:38But if he recommends a cheaper bottle of wine and says that it's actually better,
02:41do you trust him then? Almost definitely.
02:44This is what Philip DeFranco does.
02:46He acts against his own financial interest and it makes us trust him even more.
02:50For starters, he hasn't stopped covering controversial topics
02:53even though YouTube has hammered his ad revenue for it.
02:56He also stopped all ads on what would become his second most popular video ever
03:01because he didn't want to use this situation to make money off of child abuse which was a topic in that video.
03:06Today's video, I've removed all advertising, I have rescheduled a sponsor that it was originally scheduled today
03:11and that's because I don't want to talk about a story today and have it in any way seem like I'm exploiting the situation.
03:17The situation deals with children and I know that one of the arguments is going to be that — you're trying to exploit my children.
03:22I need to pull the advertising for this video because the story is far more important.
03:25So that said, let's jump into it.
03:27And when launching his own news channel,
03:29Phil turned down offers from major networks in favor of a crowdfunded subscription model.
03:33He may have made more money — in fact, likely would have — with those major networks
03:37but he would have lost creative control.
03:39I want to do it independently to make sure no corporate interests can manipulate and control how the news is presented — being forced to talk about a topic
03:46or not being able to talk about a topic or having to push some sort of agenda — those strings can't be there if I truly want to create this.
03:51And I say that having been offered to be a part of something much bigger
03:55than what I'm doing now to build someone else's property
03:58or to even go with my vision but still be able to be controlled.
04:01So if you want a tip that sounds like it might hurt you but will ultimately give you a better life
04:05and make you more trustworthy, it's just that.
04:08Place honest expression over financial gain.
04:11That might mean that when the cashier accidentally undercharges you,
04:15you say something and pay the full price rather than pocketing the extra
04:18or that when you have a client that your product just isn't the best fit for,
04:23you tell them rather than selling it at any cost.
04:25For me, it means that we don't use any fake countdown timers on Charisma University or any of the courses that we sell.
04:31We don't say, "Limited to 25 people," and then sell 30 spots.
04:35And when people ask if our courses are going to get their ex back, I tell them, "Honestly, probably not."
04:39Yes, adopting this mentality might cost you in the short term
04:43but if you build up a reputation of trustworthiness,
04:46you'll find that it does come back to you plus it's just the right thing to do.
04:50And this brings me to the main point of this video
04:53which is — knowing your principles and living them.
04:55Phil DeFranco is going to be an even bigger force to be reckoned with because he lives by his principles
05:01whereas brands like Pepsi pay lip service to the ideas like "Join the conversation,"
05:16Phil DeFranco actually cares about having a conversation and he responds to comments every single Friday
05:21even going so far as to change his on mind on reporting that he done just a few days earlier —
05:26kind of like you might expect someone to do if they were having a real conversation.
05:29...Happiest Meal mentioned, "asking people only to shop at places owned and operated by minorities and women,
05:35I don't agree with that at all.
05:36Refusing to patronize a business because of their gender or race
05:39is either sexist, racist, or both even if the gender is male and the race is white.
05:44That's a really... that's a good argument.
05:46That's actually a fantastic point that I didn't think of myself.
05:49Off the top of my head, I don't know how to argue against that point because——
05:52If this is something that you supported, let me know in the comments
05:54how you think it's not the negative thing that was just thrown out there.
05:59Phil also rips different news outlets for not doing the appropriate research.
06:03For instance, when PewDiePie was accused ridiculously of being a Nazi sympathizer,
06:08Phil bashed Wired for not taking the context of Felix's jokes into account.
06:13Do your research. I'm a guy on the Internet — you're supposed to be a journalist.
06:17... so for some of these mainstream outlets that are trying to cover this,
06:19I want you to know, you're overextending, you're looking silly
06:21and you are just adding to the conversation of why you should not be trusted.
06:25Yes, there are racist organizations that do like PewDiePie
06:27but also, if you go through those sites on your research, you'll find there are a lot of people that do not like him
06:31and there are going to be more people that do not like him because he even issued somewhat of an apology
06:34and much like you, but to a different capacity, they are seeing they want to see out of his content.
06:39But to his credit, he didn't stop at just being critical of Wired.
06:42He actually goes out of the way to research salacious claims that could make for great videos
06:47but turned out to be false and that winds up giving him less amazing cover stories
06:52but a much more trustworthy network.
06:54...last thing I want to mention very briefly — I had a ton of people messaging me about this this morning.
06:58People are messaging me that Mike Martin of Daddyofive was trying to raise money to sue me
07:02over the videos where I talked about his videos this week.
07:04...a link to GoFundMe. It says "...Philip DeFranco's false claims.
07:08He's been spreading lies about us and putting our family through hell.
07:10We're also considering taking Franco to court for all the pain and suffering and money he's causing us to lose."
07:14Before you get your pitchforks, everything I've seen from this, it does not seem to be real.
07:19I mean the page was created and on the page, it says it was created by Mike Martin
07:22but it wasn't linked to a real Facebook page.
07:23I haven't seen it promoted on any of their social media, that GoFundMe was also later deleted...
07:27The main point as far as the GoFundMe and the legal stuff,
07:29at this point, I have no reason to believe that it is real
07:32and of course the last thing I would want would be people sharing fake news and just getting people riled up.
07:36Just about everybody thinks that they live by principles but in truth,
07:39very few do because there is a price to be paid when you live by your principles.
07:44If you value dialogue, you need to be open to changing your mind
07:48by talking with someone that you really might not like.
07:50And if you value honesty, you need to tell the truth even when it sucks.
07:54Most people, instead, adjust their principles to fit their desires.
07:58They convince themselves that it's okay to lie in such and such a context or that
08:02whatever group they disagree with doesn't really deserve to have the free speech protections
08:06as was the case in the Berkeley protests where people like
08:10Maile Ohye Innopolis and Ann Coulter were effectively barred from speaking due to violence.
08:14Here's what Phil had to say about that situation.
08:17...I do not like what Ann Coulter says — I think that she should have the right to say it.
08:22Suppression of free speech is not a win whether it be against your friend or an enemy.
08:26If someone has a flawed or horrible argument, let them air it out so the world can know how stupid they are.
08:32I can never support people that cheer because someone's not able to say something
08:36because they were literally scared for their lives.
08:38Anyone who cheers on the suppression of free speech whether it be something you agree with or something you don't, you are no friend of mine.
08:44Again, the point is that living in a principled way has a cost.
08:48So I encourage you right now to think about the principles that you'd like to live by, the person you'd like to be,
08:53and ask yourself what it is going to cost you to make those principles real.
08:58If you value honesty, what difficult truths do you need to tell?
09:01If you value having an open dialogue, who have you been shutting out you should probably converse with?
09:06And if you value self-expression, what parts of your personality have you been hiding in order to fit in?
09:12If you could pay the cost of living by your principles,
09:15you immediately separate yourself from the pack just like Phil DeFranco has done in the news world
09:20and even though it's tough and even though it might cost you and likely will cost you
09:24in the short term, the principled person that you become is worth it.
09:28So if you have anyone else that you'd like to see me cover
09:31or topics that you'd like to see covered, please go ahead and write those in the comments below.
09:35I always read those and those really do inform the videos that I do.
09:38If you like this video and want more like it, click the button here to subscribe.
09:42Charisma and confidence is not something that you're going to learn in one video
09:46so subscribe and make it at least a habit that you come back to once a week.
09:50If you're interested, I also set up a video on h3h3
09:53who has very similar traits to Phily D. and if you want to see that,
09:56you can click here to watch that or the mystery video below it.
09:59I hope that you like this video and I will see you in the next one.
