Why Louboutin Shoes Are So Expensive | So Expensive

Business Insider2018-09-26

Business Insider#shoes#Louboutins#Louboutin shoes#Christian Louboutin#red#Bodak Yellow#Cardi B#Beyoncé#expensive#money#footwear

14M views|5 years ago

💫 Short Summary

The video explores the reasons behind the high cost of Christian Louboutin's red-bottom shoes, including the trademark, production costs, craftsmanship, and materials. The red soles have become a universal symbol of luxury and style, making the shoes a status symbol and highly desirable despite their expensive price.

✨ Highlights

📊 Transcript

✦

Christian Louboutin is the designer behind the iconic red-bottom shoes, which have become a mainstream fashion staple worn by celebrities worldwide.

00:00

Louboutin trademarked the red bottoms.

The signature Louboutin pumps start at $695, with the most expensive pair nearly $6,000.

The idea for red soles came in 1993 when an employee was painting her nails red and Louboutin painted the soles of a prototype shoe.

In 2013, Louboutin attributed the high cost of his shoes to production costs, particularly the expense of making shoes in Europe and the increased competition for quality materials from Asia.

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The high price of Louboutin shoes is also attributed to craftsmanship and the use of quality materials.

01:22

Craftsmanship and materials are essential for the high price tag.

Leather spa works directly with Louboutin to repair shoes and emphasizes the attention to detail and manufacturing design.

Some Louboutin shoes are embellished with Swarovski crystals or made from exotic materials like raccoon fur.

The high cost is also due to the status symbol associated with the brand, as people are willing to pay for the iconic red soles.

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The red soles of Louboutin shoes are a universally identifiable and special feature, often considered a status symbol in the fashion world.

02:43

The red soles are instantly recognizable and seen as something special and iconic.

Some view the red soles as a superficial but universal symbol of the brand's exclusive and high-end status.

The video producer bought a pair of Louboutins for her wedding, considering the red soles a fashionable and special symbol.

The red bottoms are expensive, but their universal identification and status make them something special.

00:00[Music]

00:05 what makes these shoes worth almost $800

00:09 Christian Louboutin is the mastermind

00:12 behind these iconic red-bottom shoes

00:14 it's safe to say his Footwear has

00:16 stepped into the mainstream celebrities

00:18 all over the world wear them you know

00:21 the ones with the high heels and the red

00:22 bottoms

00:23 these days red bottoms Jesus good shoot

00:27 Louboutin even had the red bottoms

00:29 trademarked the signature louboutin

00:31 pumps started 695 dollars the most

00:35 expensive pair nearly six thousand

00:38 dollars so how did this craze start

00:41 Christian Louboutin had the idea for red

00:44 soles in 1993 an employee was painting

00:47 her nails red Louboutin snagged the

00:50 bottle and painted the soles of a

00:51 prototype shoe just like that the red

00:54 soles were born so what makes these

00:57 shoes worth the cost in 2013 when the

01:00 New York Times asked Louboutin why his

01:02 shoes are so expensive he blamed

01:04 production costs Louboutin said it's

01:07 expensive to make shoes in Europe from

01:10 2008 to 2013 he said his company's

01:13 production costs had doubled as the Euro

01:16 strengthened against the dollar and

01:18 competition increased for quality

01:20 materials from factories in Asia

01:22 David mesquita the co-owner of leather

01:25 spa says craftsmanship also plays a part

01:27 in the shoes high price tag his company

01:31 works directly with Louboutin to repair

01:33 its shoes repainting and replacing the

01:36 red soles I mean there's a lot of things

01:38 that go into the design of a shoe and

01:40 the making of a shoe most importantly I

01:43 think is who's designing it who's

01:45 manufacturing it and also what materials

01:47 they're using to make the shoes we you

01:49 know whether you're talking about

01:50 feathers rhinestones or exotic materials

01:53 you know there's so much of attention to

01:55 detail that they put into their

01:56 manufacturing design any of their shoes

01:58 for instance these three thousand five

02:01 hundred ninety five dollar Louboutins

02:03 are embellished with Swarovski crystals

02:06 and these raccoon fur boots cost 1995

02:11 dollars when it all comes down to it

02:14 people are paying for the status symbol

02:16 producer Spencer Albin bought a pair of

02:18 Louboutins for her wedding it makes me

02:21 sound so stuck-up but I love the red

02:23 soles because it's such like a fashion

02:25 icon symbol there's something about them

02:27 that when you see them in a picture like

02:28 you instantly know what those are so

02:30 it's like a status symbol I guess which

02:32 makes me sound terrible they were over

02:34 $1,000 which when I say that now is like

02:37 insane for one pair of shoes that you're

02:39 probably never gonna wear again it's

02:41 like something that everyone knows so

02:43 the second you see the red bottoms it's

02:45 like I know what those are I know what

02:47 those cost and it's so superficial that

02:49 we care about that but it really is

02:51 something that is like universal like

02:54 you see that you instantly know what

02:55 those are and it's something special so

02:57 I think something is silly is like the

02:59 color of the sole on the shoe makes them

03:02 so special because it's universally

03:04 identifiable would you drop a thousand

03:08 dollars for red-bottom shoes

💫 FAQs about This YouTube Video

1. What is the history behind Christian Louboutin's red-bottom shoes?

In 1993, Christian Louboutin got the idea for red soles when he painted the soles of a prototype shoe red after seeing an employee painting her nails red. This simple act gave birth to the iconic red-bottom shoes, creating a craze that has made them a symbol of luxury and style.

2. Why are Christian Louboutin's shoes so expensive?

Christian Louboutin attributes the high cost of his shoes to production costs, particularly the expense of making shoes in Europe and the increased competition for quality materials from factories in Asia. The craftsmanship and attention to detail, along with the use of high-quality materials, also contribute to the expensive price tag.

3. What do the red soles of Christian Louboutin's shoes represent?

The red soles of Christian Louboutin's shoes have become a symbol of luxury, elegance, and high fashion. They represent the exclusivity and prestige of the brand, making a bold and unmistakable statement about the wearer's style and taste.

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