00:00today we're going to dive into eight
00:01surprising statistics that every Etsy
00:03beginner needs to know if you're
00:05starting out a shop by the end of this
00:06video you have a way better idea of how
00:08the Etsy platform Works different
00:10insights you get from it and how to make
00:12better decision making as you embark on
00:14its Etsy seller journey and I can't wait
00:16to share these stats with you you can be
00:17very surprised and informed at the same
00:19time so that you'll have better success
00:21growing your shop so let's get into it
00:23alright so number one Etsy has 86.3
00:26million active buyers while there's only
00:287.5 million active Sellers as of 2021 so
00:31the ratio between sellers and buyers is
00:33every one seller there is there's 12
00:36buyers and so why should you know this
00:37so this can help you have a better
00:39understanding in terms of how many
00:40buyers are actually shopping on Etsy
00:42which is crazy how many people do versus
00:44how many people are actually selling
00:45them and if you think about the 7.5
00:47million active sellers that are on this
00:49platform how many of them are actually
00:50executing correctly right so if you can
00:52do better than most sellers out there
00:54then most time you're going to be in the
00:55one percenters every one of my shops in
00:57my categories it's been considered in
00:59one percent just because of the
01:01different strategies and tactics that I
01:03execute on and it's something that I
01:04talk a lot about throughout my channel
01:05so if you want to learn more about that
01:07make sure you're subscribed to it and if
01:09you are then perfect in the right place
01:10you're gonna get a lot of different
01:11value from this so number two fifty
01:13percent of buyers search directly on
01:16etsy.com when they're looking to buy
01:17products so if you know that around 50
01:19of people are actually searching
01:21directly on the Etsy platform then it
01:23makes you think about how you should
01:24Market your shop and listings but should
01:26you be focusing your efforts on social
01:27marketing or do you just focus on SEO
01:30titles and tags within your shop and
01:32creating the best product listings
01:33images best descriptions all focusing
01:36towards the demographic the audience on
01:38the platform itself right so for me it's
01:40always going to be focusing on the Etsy
01:42platform if half of them are already
01:43searching on there then that's enough
01:44for me to actually make a pretty good
01:46living from just targeting those
01:47audience and over time you can focus on
01:49the other 50 on the web on social media
01:52but for now I personally rather do the
01:54other way just because if people are
01:56searching it they're already looking for
01:57the product so that first one is already
01:59done as long as you can can meet their
02:00needs create a product that's exactly
02:02what they're looking for so most likely
02:03you will get that sale whereas if you're
02:05promoting externally first you have to
02:07convince them that they need the product
02:08that they want this then they have to go
02:10buy from you I rather focus on the ones
02:12that are already searching for that
02:13product and fulfilling their needs
02:14through that so number three 86 of etsy
02:17buyers are females so this is something
02:20to think about when you're approaching a
02:22different category or branding styles do
02:24you want to go for the majority buyers
02:27audience which are females or you want
02:28to create a product for the underserved
02:30category which are males right so
02:32something to think about I'm not saying
02:34that you have to go for the female just
02:35because that's the main audience because
02:36if you go that way there's going to be a
02:38lot more sellers approaching that but
02:39for me from my experience I always like
02:41to create products that are more unisex
02:44something that works for both because a
02:45lot of mine are in the home decor
02:47categories or for niches that needs
02:50consent from both sides so for example
02:51if I was selling wall art most of the
02:53time if I'm selling a female catches
02:54their eye from it they'll need to get
02:56consent or they need to get that okay
02:57from their partner to make sure that
02:59they both like if it's an interior
03:01product right so I don't like to go too
03:02one-sided on for targeting females or
03:05one-sided towards males I like to go in
03:07the middle but that's personally what I
03:08like to do for my shops in terms of how
03:10I brand it in terms of how I do my
03:12marketing so a couple things to think
03:13about once you figure out what your
03:14demographic is whether it's females
03:16males the different age groups age
03:18ranges now you want to see how you can
03:20brand it differently right think about
03:21your font Choice think about the markups
03:24the lifestyle images how should you
03:25stylize these shots right considering
03:27what your demographic likes if you're
03:29doing social media marketing what are
03:30some different social platforms that
03:32they'll be on for you to Market it
03:33correctly for that audience so something
03:35to think about when you're doing
03:36demographic targeting so number four
03:3863.8 percent of buyers are shopping
03:40directly on the mobile app so knowing
03:43that majority of people are shopping
03:44from the mobile app that kind of changes
03:46how you approach your listings how you
03:48approach your images especially your
03:50banners your about page anything that
03:52shows visuals you want to know that it
03:54is optimized for the small phone screen
03:56and you want to create things that don't
03:58show the product that much because I
03:59think really zoom in to see it and if
04:01you're having texts and images make sure
04:03it's large enough for an average person
04:05to read it and also when it comes down
04:06to text you don't want to create an
04:08essay in your descriptions and most of
04:10the time you want to create bullet
04:11points so people don't have to scroll
04:13super long to get to the point of it
04:15right make sure everything's condensed
04:16concise so that it's optimized for your
04:18phone so something I always recommend is
04:20once you open up a shop you want to look
04:22through it on your mobile phone search
04:24up your shop and see how for the most
04:26part I always see things that I can
04:27improve on as I'm scrolling through that
04:29because the experience is different
04:31looking at from your computer versus on
04:33your phone so something I definitely
04:34recommend is to check on both sides make
04:35sure it looks good on the desktop but
04:37also on your mobile phone so number five
04:39just last month Etsy received over 500
04:42million visits with an average session
04:43duration of 13 minutes and 44 seconds
04:46across a 4.5 page visits so if you think
04:49about this way this is a long time for
04:51an average person to search on Etsy just
04:53to put things in perspective if you
04:55think about an average e-commerce
04:56business an average website the average
04:59duration is is only 3 minutes and 36
05:01seconds so that's a huge difference 13
05:03minutes first three minutes so this kind
05:05of gives you a couple insights number
05:07one is the buyer is on Etsy or serious
05:10buyers right there there like I
05:11mentioned earlier they're researching
05:13for things they know what they want they
05:14need to find the right one and they'll
05:15execute it and make that purchase number
05:17two these are buyers that like to know
05:19more behind the scenes like to click
05:21through the listings and know exactly
05:22what other things you're selling maybe
05:24check out your about page your profile
05:26and really get to know the seller a bit
05:27more after knowing that you want to make
05:29sure that everything is optimized not
05:30just the product listing itself and I
05:32know a lot of different shop owners find
05:33successes just building different
05:34listings and all types of categories and
05:37just focusing on that but for me I like
05:38to create a whole experience right for
05:40my shops I like to be very Niche very
05:42specialized so when the buyer sees it
05:44when they're click on a product and then
05:45click on my shop they know exactly that
05:47this is what I do right I'm Authority in
05:49the space these products is what I
05:50specialize compared to other people who
05:52do General shops right so something to
05:54think about is how you can optimize
05:56everything about your shop to have the
05:58same messaging and same brand values so
06:00that you can gain trust from the buyers
06:02and ultimately help them convert better
06:04from your shop compared to other sellers
06:06so number six is repeat buyers are
06:08responsible for 81 of all purchases and
06:11this is really huge because it shows you
06:13that people who buy from Etsy are most
06:16likely going to go back on SC to
06:17purchase more items whether it's 81 off
06:20from your shop which I don't think
06:21that's the case I think it means in
06:22general as an Etsy buyer but it really
06:24shows the Loyalty as someone that likes
06:26to shop on SC having a good experience
06:28and repeating that process and over time
06:30which makes SC a platform that's good to
06:32invest in just because you know that the
06:35active buyers are increasing year by
06:36year just based on the stats on repeated
06:39buyers so a couple actionable tips is
06:42number one which is having good customer
06:44service I know everyone talks about
06:45having good customer service it is a
06:47super important aspect of it you want to
06:49continue to grow and skill your business
06:50having more repeated customers if they
06:52like what you do you got good products
06:53from you they're going to come back to
06:55you or better yet gonna tell their
06:56friends about you as well so number two
06:58offer discounts and ascend for your
07:01repeated buyers right you can do Post
07:02purchase messages you can have these
07:04things automated but make sure you know
07:06you treat them right you know you giving
07:07them what they deserve for someone
07:09that's buying from you we really
07:10appreciate that you want to thank them
07:11in return they'll come back for more
07:13they'll leave you good reviews and that
07:14momentum that cycle just continues over
07:16time and another one is offering higher
07:19quality products it's something I talk a
07:20lot about instead of offering multiple
07:22mediocre products I'll let you create
07:24massive valuable listings and when you
07:26create high quality products when you
07:28have a higher chance of repeating
07:30customers people see as well this shop
07:32really knows what they're doing there's
07:33so much more value than I thought it
07:34would be buying this item I'm going to
07:36everyone but right so same thing these
07:37are the little tips and tricks to do to
07:39create more value create better loyal
07:41customers and repeated customers so
07:43number seven is the average conversion
07:45rate on Etsy is one percent to three
07:47percent so knowing this now you can
07:49start to compare yourself how you are in
07:51that range so to calculate your
07:53conversion rate is you would divide your
07:55sales by your visits and you can times
07:58up by 100 to give you that actual
07:59percentage rate but that's how you can
08:01see do you fit within the one percent to
08:02three percent range are you a bit lower
08:04or you're higher higher it would be
08:06amazing right but if you're lower than
08:07one percent then there are a couple
08:08things I need to do to improve that
08:10number one is your price point good
08:12number two are products good or your
08:14keywords relevant right so these all
08:16things I just came over that but I have
08:17a lot of videos talking about how I can
08:19increase your conversion rate so it's a
08:20good way to judge how you are compared
08:22to the average Market hey everyone I
08:24hope you're doing well so I just want to
08:26take a second and talk about this
08:28standing desk over here in my studio and
08:30I've been using this for a while now
08:31flexi spot actually sent me one seeing
08:34if I want to review it test it out but I
08:37said I won't talk about it if I didn't
08:38like it but I actually end up using it I
08:41swapped out my old desk for this and it
08:42didn't pay me to talk about it now I'm
08:45just doing it because actually I'm a fan
08:46and they have a lot of different options
08:47a lot of variety sizes to choose from so
08:50if you're someone that's in the market
08:51for a standing desk I highly recommend
08:53it it's really good for posture it's
08:54good to kind of stand up sometimes
08:56because they're not always hunched like
08:57I am when I'm working away uh so yeah
09:00you know check it out if you are looking
09:02for one and let's go back to the video
09:03so number eight there's more than 50
09:05categories on the Etsy platform so if
09:07you think about that that is massive
09:09there's so many different categories on
09:10so many different niches for me as
09:12someone who's been talking about Etsy
09:13been selling on Etsy for almost a decade
09:15I still come up upon different
09:17categories that I didn't know about I'm
09:18still learning researching new ideas
09:20there's so many out there it's
09:21impossible to understand all of them and
09:23be a specialist in all of them and it's
09:25so interesting for me to research and
09:27see the different opportunities on this
09:29platform and for you it's something to
09:31think about you don't know what you
09:32don't know isn't with me I don't know
09:33what I don't know and the better you are
09:34equipped the more knowledge you have in
09:36terms of the options available for you
09:38to execute on to start different shops
09:40and different opportunities the better
09:41you are and the more chance of success
09:43you have the more you'll be able to
09:44figure out hey you know this ideas give
09:46I have skill sets for this maybe I can
09:48tap into that maybe I can team up with
09:49this with someone I know that has a
09:51special skill for this so there's a lot
09:52of different opportunities but the
09:54reason why I'm bringing this up is that
09:55there's so many different opportunities
09:56and categories that there's something
09:58for you for sure it's just figuring out
10:00what that is and how you can capitalize
10:02on that and to create something for
10:04yourself create a business out of it
10:05create a side income a full-time income
10:07for yourself yeah I thought that was
10:09super interesting for anyone that feels
10:10like they're all trying to compete in
10:11certain categories that's not the case
10:13there are so many different categories
10:14opportunities out there and it's just up
10:16to you to decide to figure that out and
10:18I do show you the tips and tricks on how
10:20I can do that research phase not just
10:21for my videos but from others as well
10:23there's a lot of resources out there
10:24that you can learn from yeah that's just
10:27me rambling on about the possibilities
10:28because I'm a True Believer of this I
10:30started someone as had a full-time job I
10:32was electrician and doing nine to five
10:34and I slowly learned more and more about
10:36e-commerce about Etsy and I was able to
10:38go down that path and create a business
10:40for myself and be able to travel the
10:41world and things like that but now I'm
10:43trying to help other people do the same
10:44so hopefully you found this content
10:46helpful he learned some stats some
10:48interesting insights how you can elevate
10:50your shop through this and like
10:52subscribe comment any questions you have
10:54till then I'll see you in the next video
