00:09Adobe Trend research identified and named this visual style calming rhythms,
00:15which is a perfect name for it.
00:17Repetition and visual rhythm is something that we often use in graphic design
00:22and it's something that helps to make more pleasing composition in general,
00:26but there is a noticeable and increasing amount
00:29of these type of images where we have an obvious emphasis on these properties.
00:33This trend also often relies on ASMR or autonomous sensory meridian response.
00:40This can be triggered by certain visuals that feel tactile,
00:44especially if they are also supported by certain sound effects.
01:02Peach fuzz Pantone's color of the year also ties in really well with this visual trend,
01:07which as they describe is a velvety,
01:10gentle peach tone whose all embracing spirit enriches mind, body and soul.
01:17I love this trend because it's very positive, it's calming, relaxing
01:21and it's definitely something I'm going to utilize in my designs this year.
01:29Using gradients in graphic design, of course is not new.
01:32It's something that has been around for a long time
01:35and there were certain trends that appeared and then disappeared.
01:38But this time I feel like 3D gradients are really on the rise
01:43and by that I mean instead of having a two dimensional linear or radial gradient,
01:48we have an irregular gradient, either soft or with edges,
01:53which is often produced by using either a static or animated 3D object or environment.
01:59This trend can be applied pretty much to anything from typography to product shots
02:05to photography in general, and it is something that is already widely utilized on the web.
02:14There are many reasons why this specific visual trend is on the rise.
02:19First of all, there is the inflate feature in Adobe Illustrator
02:22which was introduced a couple of months ago
02:25and it made it super easy to turn 2D vector shapes into inflated 3D looking objects.
02:31In terms of typography, this style is supported by the variable font format
02:37and it allows for a lot of stretching and distortion within a typeface
02:41by having various additional attributes next to the type weight.
02:45This trend generally also have a very positive vibe.
02:49There is just something pleasing about having an object filling up a certain space
02:55and I love extreme examples where the type or the composition
02:59completely fills in the frame or when there is a lot of negative space,
03:03but still an object is limited to an invisible boundary.
03:12And talking about boundaries,
03:13another amazing visual trend is inspired by the japanese bento boxes
03:18and I believe Apple was amongst the first to use this and utilize it on their website
03:23and by now it can be seen all around the Internet.
03:26However, I'm interested to see that there is a rise also of this same principle or structure,
03:32not only for user interfaces, but also for additional things like
03:37showcasing multiple things in the same composition,
03:40which can be great for structuring a portfolio or a slide in a presentation.
03:45Although this style is defined by the distinct separation
03:48between these containers or bounding boxes.
03:52However, I love it when there is a clever interaction introduced between these elements.
03:57Although this style was inspired by boxes in the first place,
04:00never forget to think outside of the box.
04:07Simple doodles, sketches and cartoon characters are huge at the moment,
04:11and I believe they will become even more popular this year.
04:15They can be used independently or mixing them with photography, or even 3D renders,
04:20and one of my creative friends who I met a couple of years ago does this style amazingly.
04:26He's Aron Leah from Fried Cactus Studios.
04:29Definitely worth checking out his website because like I said,
04:32he does this style so well and he has been doing this for a long time.
04:36But certainly he is one of the artists to blame for this visual style to be trending this year.
04:46In harsh contrast to most of the other styles that we covered so far.
04:50There is also a rise in using pixels and dots combined with other elements,
04:57and I'm not talking about pixel art, it's more about
05:00mixing in pixelated details with other smoother and softer elements.
05:06This style mainly relies on contrast,
05:08and the reason why it works so well is because we are used to looking at
05:11extremely high resolution screens
05:14and anything that's pixelated will stand out.
05:17And one of the most important thing about visual communication
05:20is that you grab your viewer's attention,
05:22so anything that stands out will make the visual work.
05:26Before we continue, I just wanted to let you know about our creative membership program.
05:31For a small monthly fee, you get access to over 200 hours
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05:42to become a professional graphic designer or illustrator.
05:46As a pro member, you will get mentoring from me and my team, access to webinars,
05:52student forum, and creative briefs to help you build an outstanding portfolio.
05:57Pro members can also download the project files for all of our YouTube tutorials.
06:02Sign up at yesimadesigner.com/memberships and start your free trial today.
06:13There is no doubt that generative AI will have a massive impact and influence
06:19in how we interact with images in 2024.
06:22It was already a major disruptor last year,
06:25and honestly, I also felt on edge about what to think of generative AI.
06:31And if you've been following my videos on the channel,
06:34you probably know that I am using it for my work,
06:37and I covered lots of different aspects of it already,
06:40but it is still not clear where things are going,
06:42so it is hard to exactly predict the future.
06:45However, I have a couple of predictions that I would like to share with you.
06:49First of all, I think there is going to be an anti AI trend,
06:54and this could be anything from images mocking generated imagery
06:59or making a statement by clearly utilizing non AI methods.
07:04The content authenticity initiative,
07:07or CAI, and not CIA, is going to gain traction as well in 2024,
07:13the original aim of this initiative was actually not to identify whether
07:18AI has been used on an image, just generally whether an image has been edited or not.
07:24But since generated images are saturating all the platforms online,
07:29from stock sites like Adobe Stock and Freepik,
07:32to social platforms like Pinterest and Instagram,
07:35there is an increasing need and demand
07:38for a way to be able to tell whether something was generated or not.
07:43And with the latest generative AI models like midjourney version six,
07:47it is becoming extremely hard to tell in certain cases whether an image was generated or not.
07:53And I believe in 2024 it is just going to become even more difficult.
07:58The pace of progress for this technology is just mind blowing,
08:02and I don't think it's going to slow down if anything is just going to accelerate.
08:07A good example is Magnific AI, which only after a couple of weeks of its original release,
08:13managed to increase its enhancing capability
08:17from the original two times to 16 times, up to 10k pixels in a single step.
08:24And this almost magical technology I think also will bring another
08:28visual direction or visual style, which I think can be called detailism,
08:34which is about bringing out as much detail as possible from an image.
08:39And don't confuse upscaling and enhancing images,
08:42because there is a difference between them,
08:45since with tools like magnificent AI, you are
08:47enhancing the images, meaning that you are replacing the original details
08:52while trying to keep them as close as possible to the original source.
08:56This revolutionary method is really a milestone in digital imaging,
09:01and in 2024 it could easily lead to the end of an era
09:06where we were worried about resolution and pixel count.
09:10You heard me right, generated pixels are going to be the new vectors.
09:15And last but not least, there will also be another subtrend, which I like to call AI ism,
09:22which is embracing the quirks and mistakes or hallucinations of generative AI.
09:27And instead of trying to hide them, it's going to emphasize them in compositions.
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