2024 Design Trends

Yes I'm a Designer2024-01-10

2024 Graphic design#martin perhiniak#yesimadesigner#design trends 2024#graphic design trends 2024#graphic design trends#graphic design#2024 trends#future graphic design trends#learn graphic design#2024 design trends#trends 2024#graphicdesign#graphic design trends tutorial#illustrator#adobe#doodle#Stretch and Inflate#Gradients#peach fuzz#asmr#calming rhythms#3D Gradients#Bento Grids#Doodles#Pixels and Dots#Generative AI#3D gradients#visual communication

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💫 Short Summary

Adobe Trend research has identified and named several visual styles that are on the rise in 2024, including calming rhythms, 3D gradients, Japanese bento box-inspired designs, simple doodles and sketches, and the use of pixels and dots combined with other elements. Additionally, generative AI is expected to have a massive impact on images, with potential sub-trends such as anti-AI, content authenticity verification, and detailism emerging.

✨ Highlights

📊 Transcript

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Introduction to Visual Trends in Graphic Design for 2024

00:00

Adobe Trend research identified a visual style named calming rhythms, which emphasizes repetition and visual rhythm in graphic design.

The trend also relies on ASMR (autonomous sensory meridian response) triggers and is influenced by Peach fuzz Pantone's color of the year.

3D gradients, inspired by the inflate feature in Adobe Illustrator and variable font format, are becoming popular in graphic design.

Japanese bento box-inspired structure is trending for user interfaces and compositions, with a focus on clever interactions between elements.

Simple doodles, sketches, and cartoon characters are a popular style, especially when combined with other elements like photography or 3D renders.

There is a rise in using pixels and dots with other smoother elements for contrast, grabbing viewer's attention.

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Rise of Generative AI in 2024

04:46

Generative AI will have a massive impact on how we interact with images in 2024.

Predictions include an anti AI trend, the rise of the content authenticity initiative (CAI) to identify generated images, and the development of detailism as a visual style.

Generative AI technology, like Magnific AI, is advancing rapidly, with the potential to make generated pixels the new vectors.

Another subtrend is AI ism, which embraces the quirks and mistakes of generative AI in compositions.

00:09Adobe Trend research identified and named this visual style calming rhythms,

00:15which is a perfect name for it.

00:17Repetition and visual rhythm is something that we often use in graphic design

00:22and it's something that helps to make more pleasing composition in general,

00:26but there is a noticeable and increasing amount

00:29of these type of images where we have an obvious emphasis on these properties.

00:33This trend also often relies on ASMR or autonomous sensory meridian response.

00:40This can be triggered by certain visuals that feel tactile,

00:44especially if they are also supported by certain sound effects.

01:02Peach fuzz Pantone's color of the year also ties in really well with this visual trend,

01:07which as they describe is a velvety,

01:10gentle peach tone whose all embracing spirit enriches mind, body and soul.

01:17I love this trend because it's very positive, it's calming, relaxing

01:21and it's definitely something I'm going to utilize in my designs this year.

01:29Using gradients in graphic design, of course is not new.

01:32It's something that has been around for a long time

01:35and there were certain trends that appeared and then disappeared.

01:38But this time I feel like 3D gradients are really on the rise

01:43and by that I mean instead of having a two dimensional linear or radial gradient,

01:48we have an irregular gradient, either soft or with edges,

01:53which is often produced by using either a static or animated 3D object or environment.

01:59This trend can be applied pretty much to anything from typography to product shots

02:05to photography in general, and it is something that is already widely utilized on the web.

02:14There are many reasons why this specific visual trend is on the rise.

02:19First of all, there is the inflate feature in Adobe Illustrator

02:22which was introduced a couple of months ago

02:25and it made it super easy to turn 2D vector shapes into inflated 3D looking objects.

02:31In terms of typography, this style is supported by the variable font format

02:37and it allows for a lot of stretching and distortion within a typeface

02:41by having various additional attributes next to the type weight.

02:45This trend generally also have a very positive vibe.

02:49There is just something pleasing about having an object filling up a certain space

02:55and I love extreme examples where the type or the composition

02:59completely fills in the frame or when there is a lot of negative space,

03:03but still an object is limited to an invisible boundary.

03:12And talking about boundaries,

03:13another amazing visual trend is inspired by the japanese bento boxes

03:18and I believe Apple was amongst the first to use this and utilize it on their website

03:23and by now it can be seen all around the Internet.

03:26However, I'm interested to see that there is a rise also of this same principle or structure,

03:32not only for user interfaces, but also for additional things like

03:37showcasing multiple things in the same composition,

03:40which can be great for structuring a portfolio or a slide in a presentation.

03:45Although this style is defined by the distinct separation

03:48between these containers or bounding boxes.

03:52However, I love it when there is a clever interaction introduced between these elements.

03:57Although this style was inspired by boxes in the first place,

04:00never forget to think outside of the box.

04:07Simple doodles, sketches and cartoon characters are huge at the moment,

04:11and I believe they will become even more popular this year.

04:15They can be used independently or mixing them with photography, or even 3D renders,

04:20and one of my creative friends who I met a couple of years ago does this style amazingly.

04:26He's Aron Leah from Fried Cactus Studios.

04:29Definitely worth checking out his website because like I said,

04:32he does this style so well and he has been doing this for a long time.

04:36But certainly he is one of the artists to blame for this visual style to be trending this year.

04:46In harsh contrast to most of the other styles that we covered so far.

04:50There is also a rise in using pixels and dots combined with other elements,

04:57and I'm not talking about pixel art, it's more about

05:00mixing in pixelated details with other smoother and softer elements.

05:06This style mainly relies on contrast,

05:08and the reason why it works so well is because we are used to looking at

05:11extremely high resolution screens

05:14and anything that's pixelated will stand out.

05:17And one of the most important thing about visual communication

05:20is that you grab your viewer's attention,

05:22so anything that stands out will make the visual work.

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06:13There is no doubt that generative AI will have a massive impact and influence

06:19in how we interact with images in 2024.

06:22It was already a major disruptor last year,

06:25and honestly, I also felt on edge about what to think of generative AI.

06:31And if you've been following my videos on the channel,

06:34you probably know that I am using it for my work,

06:37and I covered lots of different aspects of it already,

06:40but it is still not clear where things are going,

06:42so it is hard to exactly predict the future.

06:45However, I have a couple of predictions that I would like to share with you.

06:49First of all, I think there is going to be an anti AI trend,

06:54and this could be anything from images mocking generated imagery

06:59or making a statement by clearly utilizing non AI methods.

07:04The content authenticity initiative,

07:07or CAI, and not CIA, is going to gain traction as well in 2024,

07:13the original aim of this initiative was actually not to identify whether

07:18AI has been used on an image, just generally whether an image has been edited or not.

07:24But since generated images are saturating all the platforms online,

07:29from stock sites like Adobe Stock and Freepik,

07:32to social platforms like Pinterest and Instagram,

07:35there is an increasing need and demand

07:38for a way to be able to tell whether something was generated or not.

07:43And with the latest generative AI models like midjourney version six,

07:47it is becoming extremely hard to tell in certain cases whether an image was generated or not.

07:53And I believe in 2024 it is just going to become even more difficult.

07:58The pace of progress for this technology is just mind blowing,

08:02and I don't think it's going to slow down if anything is just going to accelerate.

08:07A good example is Magnific AI, which only after a couple of weeks of its original release,

08:13managed to increase its enhancing capability

08:17from the original two times to 16 times, up to 10k pixels in a single step.

08:24And this almost magical technology I think also will bring another

08:28visual direction or visual style, which I think can be called detailism,

08:34which is about bringing out as much detail as possible from an image.

08:39And don't confuse upscaling and enhancing images,

08:42because there is a difference between them,

08:45since with tools like magnificent AI, you are

08:47enhancing the images, meaning that you are replacing the original details

08:52while trying to keep them as close as possible to the original source.

08:56This revolutionary method is really a milestone in digital imaging,

09:01and in 2024 it could easily lead to the end of an era

09:06where we were worried about resolution and pixel count.

09:10You heard me right, generated pixels are going to be the new vectors.

09:15And last but not least, there will also be another subtrend, which I like to call AI ism,

09:22which is embracing the quirks and mistakes or hallucinations of generative AI.

09:27And instead of trying to hide them, it's going to emphasize them in compositions.

💫 FAQs about This YouTube Video

1. What is the 'calming rhythms' visual style mentioned in the video?

The 'calming rhythms' visual style is characterized by repetition and visual rhythm, often utilizing ASMR triggers and the color Peach Fuzz Pantone. It is known for its positive and relaxing qualities, contributing to a pleasing composition.

2. How is the use of 3D gradients evolving in graphic design?

The use of 3D gradients in graphic design is on the rise, with a focus on irregular gradients created by 3D objects or environments. This trend is being widely applied to typography, product shots, and photography, adding a positive vibe to compositions.

3. What is the trend inspired by Japanese bento boxes, and how is it being utilized?

The trend inspired by Japanese bento boxes is characterized by distinct separation between containers or bounding boxes, often used for user interfaces and showcasing multiple elements in a composition. There is a rise in creative interactions within this style, encouraging thinking outside the box.

4. How is generative AI expected to influence the future of visual imagery?

Generative AI is predicted to have a massive impact on visual imagery, leading to potential anti-AI trends and the need for tools to determine the authenticity of generated images. The advancement of generative AI technology may also introduce new visual styles like 'detailism' and 'AI-ism'.

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