00:02I think I'll also share some design
00:04principles for helpful nice little
00:06reminders um and then we'll go into um
00:10breakout sessions you'll have time to
00:11fill in the minimum viable Community
00:14very quickly um and then you'll explain
00:18it to each other so we'll do 15 minutes
00:20for that whole thing so five minutes to
00:21fill it out five minutes to um Pitch
00:24each other each and then we'll come back
00:26in the group and discuss uh all the uh
00:29learnings insights you may have had um
00:32so I'll share my screen and we can get
00:35started uh if you have any questions um
00:39feel free to raise your hand or you know
00:41use one of those little reaction icons
00:44and Alberto you can maybe
00:46uh yeah if anyone wants to ask the chat
00:49as well if that's easier just exactly
00:52yeah exactly you can help uh so feel
00:54free to interrupt me there um
01:03this oh yeah we can see the slides now
01:06excellent okay I wish there was like a
01:09way okay I can see your face that's good
01:12otherwise it feels a little
01:15lonely oky doie uh okay so um I guess
01:20background I'm Sasha um I my dad worked
01:24for the German foreign service so I
01:25moved around a lot as a kid and I think
01:28that was really uh that's sort of gives
01:31me gave me this this community
01:33perspective because every time I arrived
01:34in a new place um you know I lived in in
01:37Bangkok and Cairo very in Germany you
01:40know very different places and I had to
01:41like figure out how how do I actually
01:43fit in here um how do I belong to this
01:46place and then once I figured out how I
01:49may be fit in new people would arrive
01:51and and they would be like oh what
01:53what's my role here and I would you know
01:55uh we would try to make them feel
01:58welcome and so that's kind kind of
02:00the growing up I think gave me a a
02:04really strong perspective on on what it
02:05really means to be in community and
02:07build community um I went to art school
02:10I studied design I've been doing product
02:12design for the last uh uh 10 years those
02:16clients I I did like I do like branding
02:18and ux design and through that um a
02:21friend of mine Fabian said hey do you
02:23want to help me create this community
02:24canvas it's kind of a guide book for
02:26community building and so we put this
02:29thing out there three years ago this is
02:31the original Community canvas and you
02:34know it was a side project we didn't I
02:36didn't expect uh you know I was like if
02:395,000 people download this thing I would
02:41be so happy and in the end there was
02:42like a 100,000 people that went went to
02:45the website it was totally free so
02:48people shared it like crazy and it made
02:50me realize wow there's actually a real
02:51need for um uh this framework and some
02:56structure so um let's talk about
02:59community belonging trust and resilience
03:02are sort of the Three core parts that
03:05every Community has needs the more you
03:07have of them the stronger your community
03:10is right so I'm also trying to even in
03:12my own mind you know I think we
03:14naturally try to are very binary we try
03:16to put things and people into boxes
03:18right and so I'm also trying to get away
03:20from like yes Community or no Community
03:22or good or bad but it's really much more
03:24on on a on a spectrum so I think it's
03:26more about weaker and stronger
03:28communities and you can also be stronger
03:30or weaker in each of these three um core
03:34Parts um before we get into that I just
03:36wanted to outline some interesting
03:38Concepts that I think are helpful to
03:39keep in mind so when when you talk about
03:43systems you there are different ways of
03:45organizing them uh centralized
03:48decentralized and distributed and they
03:50all have certain advantages and
03:52disadvantages for example the
03:53centralized uh is really efficient in
03:56spreading information right because
03:58there's one central place and the
04:00information goes to everyone that's
04:02connected is very fast in a distributed
04:05system you can reach everyone but it
04:08takes a little longer so you know I
04:11don't want to go into all the details
04:13but I think it's interesting to think
04:14about oh what kind of like net Community
04:17what what's the network in our community
04:19which parts are centralized which are
04:20distributed and what does that really
04:22mean for us I think is helpful thing
04:24this is the Spectrum part I was kind of
04:25talking about you know just keeping in
04:28mind that all of these things everything
04:29is really on a spectrum and you're
04:31somewhere in between and you can have
04:34different levels for each of these
04:36things another interesting idea I think
04:38is often when you think about Community
04:40you have your community members but and
04:43you're you're often trying to do
04:44something for your members right but
04:46then sometimes there's also an external
04:48purpose right you have an internal
04:50purpose for your members and an external
04:52purpose that's maybe for the world
04:53because you're trying to change
04:54something with your community members or
04:56for for the the world in general I think
04:59you could think about Greenpeace for
05:01example as an example um they um right
05:05they're Community they're trying to do
05:08things around um the environment but
05:12they're also a community of people and
05:13they have to look after each other so
05:14they have an internal an external
05:16purpose and I think it can be helpful to
05:18be very conscious of
05:21that okay let's get into the fun stuff
05:24belonging trust and resilience so let's
05:26talk about belonging I really like uh
05:29this thing that Peter block came up uh
05:33he um he said uh you belong to
05:37community community belong Community
05:39belongs to you and you long for
05:42community and I think those are really
05:44the three parts that make up a belonging
05:47um so you belong to community means that
05:51you it's you're you usually belong to
05:53community out of circumstance or choice
05:54right there's something that you all
05:56that everyone in this group has in
05:57common either because of what happened
06:01in their life um some event could be
06:04something great or something not so
06:06great uh uh or it's by choice like your
06:09job or something you're interested in
06:11your hobbies um and sometimes those
06:13things are not one or the other right
06:16because sometimes your job is also a
06:17circumstantial thing but there is
06:20something that everyone has in common
06:21and that makes you belong to the
06:24community the second part I think is
06:26actually really really important and
06:29isn't often very well considered right
06:32so how does something belong to you it
06:36belongs to you if you put yourself into
06:38it if you contribute and co-create
06:41something so this idea of a community
06:44that's co-created is really really
06:46important because that creates a sense
06:48of belonging because suddenly you just
06:50not only belong to it but it also
06:53belongs to you and I think that's a
06:57idea and the third one is this longing
07:00for Community you know so there's been
07:02all this research I'm sure you've read
07:04about all this the the loneliness
07:06epidemic so community and people around
07:10you are really important for us right um
07:14I mean if you just think about this
07:15computer I'm sitting in front everything
07:17around us was made by groups of people
07:18right so that's how our amazing Society
07:21really functions is because people are
07:23doing things together but then it's also
07:25has really strong Health implications um
07:28you know I recently read something that
07:31I thought was really fascinating
07:32loneliness can be as damaging as smoking
07:3610 cigarettes a day which to means
07:38mindboggling right that's quite a
07:40lot um and so being part of community
07:44has really health benefits there's also
07:45these blue zones you probably heard of
07:47those right where people live very long
07:49and they did research and one of the uh
07:52indicators of why people lived very long
07:53is because they had very strong social
07:56connections so that's uh longing for
08:02um I'll keep going no questions all
08:04right so trust um what is trust when I
08:08think about trust I always have this
08:09image in mind uh you know we humans are
08:13like these very complex spheres with
08:15lots of different facets to ourselves
08:18you know all our interests our
08:19experiences things that have happened to
08:21us and trust is really the connections
08:25that we're building with each other
08:26right the and what what is trust really
08:29trust is how much I know about someone
08:31else you know and it comes down to maybe
08:33I can predict how they feel or what they
08:35are thinking or how they'll act or what
08:38they like and don't like so this these
08:41these individual connections connections
08:43the knowledge we build about each other
08:46ultimately create this trust right and
08:48so every time we connect to one facet
08:52you know one of our facets with someone
08:53else this this this threading gets
08:56stronger and stronger right um it's the
09:00next one oh yeah okay
09:03um and so these are a couple of um
09:07circumstances that are required or help
09:11build trust right proximity if you're
09:13close to someone physically actually
09:14because you'll have more inter more
09:16opportunities to actually talk meet uh
09:21learn about each other right if you're
09:23very far apart it's difficult I think uh
09:26we've all missed this in the last year
09:27where you're just on the street and you
09:29coincidentally run into someone um and I
09:32think that's part of the challenge of
09:33all this virtual stuff right it's it is
09:35it is very active you have to get on
09:37Zoom every time there's very little
09:39Serendipity uh for for
09:43uh meeting and connecting so proximity
09:46is very important similarity and I think
09:48this is an interesting one too because
09:50it doesn't mean that we all have to be
09:51the same I think that would be really
09:52terrible but that we have something in
09:55common right because that is sort of the
09:57first thread that we make you know I go
09:59somewhere and I I just started sailing
10:01recently so I'm very excited about
10:02sailing if I go somewhere and somebody's
10:04like oh I sail I'm like wow excellent so
10:06there we have a similarity right and
10:08that's the first thread and suddenly we
10:10can talk about lots of other things and
10:12and uh that's really helpful directness
10:15so directness is about the mediation of
10:19communication so right now this Comm
10:22this our communication here is very
10:24mediated because I'm somewhere else in
10:26the world there's this Zoom thing you
10:28can't see what sh I'm wearing I'm not
10:29wearing shoes you know I like to talk
10:31with my hands you can see that a little
10:33bit but you know there is you're getting
10:35some information but not all of it right
10:37so and I think that's the real power of
10:40being in person with someone you get so
10:42much more information about them you
10:45know how they're dressed their body
10:47gestures the my you know the the voice
10:50of the tone of my voice is much more
10:52High depth than on Zoom uh and you know
10:55it's 3D not 2D so all of this really
10:58decreases sort of the the amount of
11:00information that you're getting about
11:01whoever you're talking with and because
11:04of that it just takes longer to build uh
11:08connections and then there's reciprocity
11:12and I love this one because you know in
11:16the beginning of a relationship when
11:17it's not very trusted yet you know the
11:20reciprocity is very direct I'll help you
11:22and then you help me right away it
11:23becomes very transactional right I'm
11:25gonna buy some milk you give me the milk
11:27I give you money very direct and the
11:29stronger uh this trusted relationship
11:33becomes um the more indirect the rep
11:36reciprocity is so you know your best
11:38friend you can call them up at 3:00 am
11:40uh or at midnight whatever and um
11:45they'll be there for you and they'll
11:46help you and they won't expect that you
11:48will be there tomorrow also at midnight
11:50for them right doesn't make sense but
11:52but because it is a trusted relationship
11:54they know that hey down the road
11:55whenever they need something you'll also
11:57be there for them so there is still this
11:59transactionality but it's not as direct
12:02or immediate anymore it's trusted in
12:06right so trust is really important yeah
12:10no question yes I had a I had just a
12:12question since you started talking about
12:14all the different cultures that you grew
12:15up in um one of the things that feels
12:18most interesting to me is how kind of
12:20culturally dependent some of these
12:22principles are around directness
12:26reciprocity um I'm curious if you have
12:29like I don't know maybe any ways of
12:30navigating those cultural differences or
12:32maybe any fun anecdotes from your time
12:36in in in different parts of the world
12:38building communities wow that is a
12:41excellent question you know I feel like
12:42why I like all this um Community stuff
12:45too is like it is so complicated right
12:48and there's such complexity there
12:50because yes you're totally right right
12:52these they're all like these very
12:54nuanced variations of how these uh work
12:57out in in different contexts
12:59um I'll have to I have to really think
13:00about that I'm sure there is some story
13:02but maybe they'll come to leave it
13:05that's it's a really excellent question
13:06does anybody else have maybe an
13:08anecdote does anybody can think of
13:11something that happened to them that
13:17later um but that's a really good
13:20question um so resilience I'm still
13:22working on this part so I only have two
13:23slides it's still a bit
13:26rough but uh in community when you talk
13:29when when I think about resilience um
13:32it's it's often the part that's kind of
13:34least fun it's like the paperwork part
13:37um you know because it's like all about
13:39the agreements and you know governance
13:42and usually people you know I think the
13:45natural thing is you get very excited
13:46about bringing people together and you
13:47just bring them together and you don't
13:48to really think about all the what
13:50happens if something goes wrong but it's
13:52actually really important because if
13:54something goes wrong you need to have
13:56some things in place procedures rules
14:00because if that's not there it can get
14:02really complicated and I feel like that
14:04often leads to like communities in
14:07imploding um because things go bad wrong
14:11and you know humans are very complicated
14:14this whole thing is very complicated so
14:17having some safeguards in place is
14:18really important so in terms of uh
14:20resilience there is like preemptive and
14:22remedial so things you do ahead of time
14:24to try to avoid things going wrong or or
14:28are things going smoothly rather right
14:31and remedial is hey once something goes
14:34wrong what do we actually do right how
14:36do we resolve this situation how do we
14:38bring uh you know maybe someone said
14:40something that upset someone else okay
14:42how do we we bring them together this is
14:44the process it's very clear everybody
14:45knows what's happening um that's really
14:49important and so what is resilience
14:52really about it's about these four
14:53things that's what I've come up with so
14:56far again this is kind of um uh work in
15:00progress and so it's all about
15:02communication you know being very clear
15:04and transparent is important and like
15:06where do you communicate how much do you
15:08communicate um because in the end you
15:11want everybody to feel like you you want
15:14to be on the same page but you also want
15:16people to feel like you're being honest
15:18with them right so that's I think really
15:21important um governance I guess I was
15:23talking about that it's about power like
15:26who gets to decide um how do you make
15:30decisions um there's also rules there
15:34like what is okay what's not okay how do
15:36you show up what are your values I think
15:39translating values into rules is usually
15:42very helpful because the rules are
15:45concrete Social Capital that's basically
15:48the relationships that we've built right
15:50they're worth a lot right because that's
15:53there's does this still come I think
15:55maybe there's a there's another slide
15:56about this there's a book called
15:58everything moves at the Speed Of Trust
16:00which I just love that title and it
16:02makes so much sense right the more
16:04trusted a relationship is the more
16:06things you can do because you don't need
16:07to sign contracts necessarily and go
16:10into create all these like safety
16:12mechanisms you'll just trust this person
16:15and that inside of a community these
16:17trusted relationships this social
16:19capital is really important so it's all
16:20about relationships and the co-creative
16:22part right because that's also a great
16:25way of learning about each other is by
16:26working together and creating something
16:28together in creating belonging and then
16:30sustainability I feel like that gets
16:32forgotten oftentimes you know you as a
16:35community Builder it's hard work
16:37to do all this stuff you know and people
16:39are often not so grateful because you
16:41know you're just bringing people
16:42together sounds easy but no it's not
16:44there's all you know you have to run
16:46after people people don't show up you're
16:48the only one at a meeting you know um
16:50that is really intense and so just
16:52thinking about like your own energy and
16:55even the members energies right like
16:57what is their commitment you we are
16:58usually part of many different
17:00communities so being aware of that as
17:02well and being like okay there's some
17:04people who are very committed and some
17:05people are less committed and how do we
17:06manage that energy and then there's
17:08money obviously we all need to we use it
17:10I guess we got to pay rent eat food and
17:11stuff so money you know you know this
17:14whole Community Universe which is very
17:16intangible and Abstract money is
17:18suddenly a very concrete thing and
17:20people have you know it's easy for them
17:22to equate like oh that's a lot of money
17:24or very little money and then it you
17:26know it can lead to a of problems
17:28because they don't feel like they're
17:29getting the value they've put in or
17:31somebody got paid more you know all this
17:32kind of stuff so money is also a very
17:38topic all right I forgot about this
17:41slide metrics is obviously also very
17:43important in terms of resilience you
17:45know measuring thinking about like how
17:46things are going um you know we want to
17:49go here how are we going to get there
17:51are we making progress and I think one
17:54thing that's interesting to think about
17:56when you're doing metrics because you
17:58usually communities are such complex
17:59systems often times it is very difficult
18:02to measure the entire thing um and when
18:04you're measuring something you're just
18:06measuring a piece of it and yes you can
18:08maybe infer to the rest but it's good to
18:11be aware that often times you're just
18:12getting partial information because it
18:14is so complex and there's so many moving
18:20it that's how are we doing on time can't
18:23see the clock we're uh 23 I'm minute
18:29um this is really fun uh but maybe I'll
18:32I'll just gentl in the elevator now damn
18:35it is a canid star these folks who are
18:38entering man with a white shirt the lady
18:40I'll let you watch this on your own just
18:42the gentleman in the elevator now okay
18:44sorry um I'll let you I'll just skip
18:47I'll go through I'll just grab a couple
18:49of interesting ones just so we save some
18:51time I'll share the presentation you can
18:53look at these um this one is pretty
18:59I like this one uh informal and simple
19:01first uh you know I feel like oftentimes
19:03especially with events um people try to
19:06make them really high production value
19:08and um that's awesome but the thing is
19:11we generally connect much better in
19:14informal settings why because we let our
19:16guard down you know we we show up with
19:18our true self not necessarily with our
19:20best self because you know this is not
19:21like a a conference where we're trying
19:25to promote ourselves or something like
19:27that right so informal events uh can be
19:30super super effective the other thing
19:32about it is that when they're very cost
19:35efficient when thises when you don't
19:37spend a lot of money you can have more
19:38of them and you know you having more
19:40connection more time together is is
19:42really valuable consistency creates
19:44trust also very obvious make values
19:48actionable right I think having values
19:52um but how do you translate those I
19:55think being concrete is really helpful
19:57so if your value are give first you know
20:00we want to be a give first or we our
20:02community is all about giving and
20:03sharing what does that actually mean
20:04like how do you share what do you share
20:06you know there's lots of questions and I
20:07think making those things very specific
20:11people uh is there another one um
20:14there's another one that I also like
20:17which is people show up the way you tell
20:20them to so having some rules in place is
20:23really helpful because people will show
20:25up and you know if there are no rules
20:27everybody's like okay what do we do and
20:29then people do whatever they think is is
20:31the right you know behavior and that
20:34disc creates chaos and so just being
20:35like hey when you show up these are the
20:37five thing you know you introduce
20:38yourself there's someone you don't know
20:40you go say hello to them you know be you
20:42know having all these things in place is
20:44is is really it's really
20:47helpful um I like this one too uh you
20:50know uh nobody likes conflict it's
20:52really not it's not a fun thing um but
20:56you know communities are complex
20:58there's always going to be
21:00misunderstandings I think uh I always
21:02try to keep in mind that you know try to
21:04give people the benefit of the doubt and
21:06try to believe oh what they did you know
21:08they did something but it was because
21:11there was a misunderstanding it wasn't
21:12intentional right um and so conflict not
21:16fun but it happens and I think
21:18approaching conflict as like okay this
21:19is something to learn from right
21:21something went wrong how can we make it
21:22better the next time so conflict can be
21:24very transformational I think that's
21:26really important uh this is community a
21:29community flywheel also work in progress
21:32all you can look at this um on your own
21:34time but I think it's kind of
21:35interesting to think about how each of
21:38the different activities in the
21:40community that you do as a community
21:42Builder kind of build on each other and
21:43create this kind of fly with okay I
21:46think that's uh that's it on the
21:50front share my screen thank you Sasha
22:00I have one um and maybe this is more
22:03around um remote communities especially
22:08since now we see this crazy Zoom fatigue
22:12people don't want to uh jump on calls
22:15here and there but you still would um
22:18like to informally catch up uh or create
22:21a sense of belonging in a less formal
22:25structured way do you U do you see any
22:27good examples or do you have any tips
22:29and tricks to still have these informal
22:33interactions but not add to the zoom
22:35fatigue yeah it's tough you know I think
22:39the the one thing about all these online
22:43they're just much more exhausting than
22:46inperson um get togethers right we all
22:49know that and you know for lots of
22:51different reasons um so yeah it's it's
22:55hard um I think you know using it
22:57different platforms I've noticed can
22:59make a big difference like Zoom kind of
23:01sucks sorry I wanted to use butter has
23:03anybody used butter or heard of butter
23:05butter. us it's kind of a it's like
23:08these Danish guys um they're like what
23:11what would Zoom look like if it was more
23:13awesome and that's uh a better tool I
23:16think um I also think that um big
23:22meetings in virtually are really
23:25difficult and exhausting and having
23:27one-on-one kind of interactions is is
23:31much more manageable in terms of like
23:34cognitive load I also think like no
23:36video just like let's talk I'll just
23:38listen to you you know and I've been you
23:42I even through through the pandemic I
23:45think I guess I go through phases but
23:46there's sometimes I'm just like yo can I
23:48just I'll put up my video and I'll go
23:50for a walk and then I'm just walking
23:51around in circles around the park and
23:54talking to people and just listening and
23:58that's really helpful um I'll have to
24:01think I'm sadly I'm really bad at like
24:04coming up with like like things on the
24:06spot um I'll see if I can think of other
24:10examples for like virtual Gatherings
24:13that are that are really good there's
24:15another one ice Icebreaker I think
24:17they're called they have these prompt
24:18cards which is cool some people for some
24:21people it's really helpful I I think in
24:2390% of my Icebreaker things I've never
24:26used the cards because I'm just like I
24:28questions um does it yeah do it kind of
24:32answer the question a little bit Yeah I
24:36was gonna say I think I think a lot of
24:38folks in um this called my have thoughts
24:41uh this is something we think a lot
24:42about a transcend in terms of how to
24:45just kill the boring um Zoom calls and
24:47try to make it more more engaging and I
24:50just dropped a a a paper in the chat
24:53that was pretty influential for me
24:54thinking about this um which this paper
24:57talks about non-verbal communication um
25:00and how when we're in person we're able
25:03to communicate in a way that doesn't
25:05requires much work because we can pick
25:07up on cues all the time Bic what Sasha
25:09was saying like using our hands and
25:10stuff on Zoom we have to exaggerate to
25:13be able to communicate so I think
25:15there's a lot of stuff that you can do
25:16by sending people into small groups and
25:18making those connections in small groups
25:21then kind of transfering into the big
25:22groups I think that takes away from that
25:24feeling of like you're presenting
25:26someone being in a smaller group
25:27creating kind of more intimate feel and
25:29then takeing that sense of trust and
25:32connection to a bigger uh it always
25:34translates better from a small group to
25:36a bigger group um and there's a lot of
25:39awesome stuff like actually something
25:41you can do to actively uh address Zoom
25:44fatigue is turn off your own uh image on
25:47on Zoom that actually led to some pretty
25:49positive results in terms of uh lower
25:52fatigue levels uh very technical things
25:54that you can do so I highly recommend
25:56that paper yeah you know because that's
25:58the other thing right we're always
25:59looking at ourselves partially out of
26:02vein but uh the other one is like oh are
26:04you seeing like can you see my hand and
26:06what I'm doing right now and is my
26:08gesture recognizable right and that is
26:11also just really exhausting um and then
26:13you're projecting very loud I mean I
26:15would never talk in this volume if
26:16someone is sitting in front of me i' be
26:18like screaming at them but because it's
26:19a zoom call so uh yes but the thing is I
26:22feel like the hard thing about switching
26:23it off is then you're unsure of people
26:25are actually seeing what they're
26:26supposed to see you know um and I think
26:30other things you know Finding other ways
26:32of communicating with each other it's
26:34either through drawing music you know it
26:38is just not as efficient it makes it
26:40maybe more fun and interesting and gives
26:41it a bit of variety right but it's it's
26:45it you know there's the the information
26:48Transmission in person is just so much
26:50better which is it's very hard to
26:52recreate and I'm I'm I'm a bit of a
26:54skeptic that all these virtual 3D you
26:56know uh uh you know augmented reality
27:00things are really going to make it
27:02better I don't know we'll see maybe
27:03someone will make something really good
27:05um okay uh comments one one more comment
27:09or question or a reflection anybody had
27:12some thoughts that they wanted to
27:16share uh I had a question uh Sasha so
27:19thanks so much uh it was wonderful kind
27:22of looking at the framework uh Le
27:24approach that you've been kind of uh uh
27:27kind of projecting out here but I think
27:29one of the things that I've been hearing
27:31after talking to quite a few folks
27:33who've been trying to build communities
27:35especially in the learning space is that
27:38um like the community retention part
27:41which you touched upon briefly is a very
27:43big challenge like you get people with a
27:45shared purpose initially into the
27:48community and at that for the next few
27:50weeks perhaps they have that shared goal
27:52or shared purpose but after they kind of
27:55graduate right they are still part of
27:56the community but their engagement
27:59levels drop right and uh so overall then
28:03how do we kind of think about Community
28:05retentions if you could just kind of
28:07talk about any uh like specific ways to
28:10think about it or any tips or tricks
28:13that would be great yeah that's a tough
28:15one I guess you know because there is
28:17always a lifespan to everything right
28:19and being aware of like okay our
28:22community is like uh you know lifelong
28:25is also limited to certain age um but is
28:29our community a lifelong Community like
28:31are we supposed to be together for 10
28:33years or 5 years what what is sort of
28:35the the the the time span and I think it
28:38also it matters a bit on like the size
28:40of your community right if it's smaller
28:43you can probably also you know keep
28:46people together and connected longer
28:48versus the community is really big it
28:50becomes a little bit more informal and
28:52then it's also easier for people to just
28:54come in and out right so having an idea
28:57and just think thinking about like what
28:58what what is actually an a good time
29:00span you know for this for for this
29:03community you know I mentioned this
29:05being aware that people are part of lots
29:07of different communities and sometimes
29:09your life priorities change and one
29:11Community serves you more at this moment
29:14than another and those can change so you
29:17know how much people are engaged so I
29:19think also just having different levels
29:21of how people can engage is really good
29:22you know like because if you require
29:24everyone to be super committed then
29:26you'll just have a small group maybe
29:27that's okay too right but maybe there's
29:30people you know there's this core group
29:31but then there's people who are less
29:33committed and you have these kind of um
29:35different orbits um I think what is
29:40a tech company uh and they came up with
29:43this orbital model which is pretty
29:45interesting where they have like the
29:47different kind of uh
29:49closeness um to the community so I think
29:54that that's um really good to be aware
29:56and you know I've think one thing that
29:58really helps with the retention is this
30:00co-creative part right because if people
30:02can contribute and they put themselves
30:04in there um that gives them a reason to
30:07stick around right they'll care much
30:09more there is a thing about you know you
30:12want to be part of something that you
30:13also care about you care about for
30:15things for you care about things for a
30:18number of reasons um because it's
30:21important to you let's say the
30:22environment you want to change the
30:24environment um but also because you've
30:27you've created something and you care
30:28about this thing that you've created
30:30right and so giving people opportunities
30:32to do something in the community is
30:35really important it's also really hard
30:37right because it it requires you to let
30:39go and create kind of safety parameters
30:41that people can create within um and
30:45because if you you know the other thing
30:46is if you let everybody do whatever they
30:48want chaos right so it's really all
30:50about balancing that so that's tough one
30:53maybe I think the the the flywheel is an
30:55interesting one uh to check out in terms
30:58of um retention because you know you can
31:02kind of see you want to keep that kind
31:03of going and you know the value is also
31:06really important in that sense sure and
31:09one one quick followup question there uh
31:11Sasha like the co-creation part of it do
31:14you like what's the role that a
31:17community manager should play is it more
31:18of an enabler or is it more like
31:22facilitator or like what's the role of a
31:25community manager then yeah yes is the
31:28answer all of those things I
31:31guess uh I like you know enabler is a
31:34really good word I also love the word
31:35facilitator because in the end that's
31:38really I think what you're doing you
31:39know you know leadership you know like I
31:42think there's uh lots of a lot more
31:45writing now about leadership and how
31:48it's not really about what the leader
31:50wants to do but the leader is like the
31:52facilitator right I think bernee Brown
31:53and lots of other people are talking
31:54about that like the the the the a good
31:58leader is an enabler right so as a
31:59community Builder I think you're also a
32:02facilitator you're trying to see oh what
32:04can how can I bring these people
32:06together how can I facilitate what we're
32:08trying to do here right and I think
32:11that's really the RO because it is
32:12challenging if you have a group of
32:13people and somebody has to facilitate
32:17you know I don't know I I don't know if
32:19I like the word lead necessarily but it
32:20is related to that right but it's like
32:22somebody has to facilitate and
32:24coordinate things I think coordinate is
32:26also a really good word so I think
32:28that's really the role there obviously
32:30in the beginning when nothing is created
32:32somebody has to give a direction right
32:34and that's also sort of the person who's
32:36starting the community the community
32:38Builder facilitator you to be like okay
32:40we're trying to do this let's is
32:41everybody on board and you know um I
32:45feel like oftentimes you know in this
32:47co-creative thing you don't necessarily
32:50want to show up with a blank piece of
32:51paper because that's very difficult lot
32:53you know there's too much or too many
32:55options too many variables there I think
32:57it's helpful to show up with an idea
32:59proposal say hey this is kind of what I
33:02thought what do you think and then
33:03building on that and getting people's
33:05input is often easier than starting with
33:07a blank canvas and being like hey what
33:11do does that also kind of answer it's
33:14hard to you know no I think this is
33:16great thank you so much yeah thank you
33:18sure cool um let's uh let's get into the
33:22MBC okay maybe I'll just share my screen
33:24briefly again so we can coord
33:29um uh all right I I shared this does
33:31everybody have access to this Miro I see
33:34a bunch of folks already in here there's
33:36a password okay so um just copy uh this
33:40one over here put your community in
33:42there and you know you can delete this
33:44top one and then you can fill out these
33:46questions um with these Post-it notes
33:50that that that's if you have another
33:51idea or a different process of doing it
33:53feel free there there are rules but you
33:56don't have to stick to them
33:58and if if some of these questions in um
34:01this canvas don't seem super relevant
34:03you can grab them from down here we
34:06don't have that much time now
34:07unfortunately so I'll give um Everybody
34:11um I'll just delete this one yeah
34:14okay okay put another one there um so
34:17you'll have five minutes to fill it out
34:21and then five minutes each to kind of
34:24explain the high level I don't know you
34:27know five minutes is not a long time so
34:28maybe pick like the most important ones
34:29or the ones that you struggled the most
34:31with to explain to your breakout buddy
34:34um I think the explaining is always
34:36really helpful and it you know gives the
34:39other person can kind of reflect back we
34:42don't have so much time so maybe this is
34:44something you can then do afterwards as
34:46well with the person that you were
34:48randomly assigned to or maybe Alberto is
34:50doing some some matchmaking there um and
34:54uh but we'll do 50 minutes um
34:58and then we will come back and do some
35:01sharing are we one second we are 11
35:04people so that's cool I'll chill and
35:08everyone will get paired up yeah so I
35:11was gonna say um we we can leave five
35:13minutes to fill it out take it as G of
35:16your first stab at it uh you won't have
35:19that much time to like you won't you
35:21won't be able to fill out the whole
35:22thing in those five minutes but um yeah
35:25just give it a try and then I'll send
35:27you all into breakouts after five
35:28minutes you can discuss and I can follow
35:31up after with all of you uh to do this
35:34more in depth we can even do a follow-up
35:36session with all the fellows that are
35:39interested so um so yeah I'll I'll put
35:41five minutes in the timer and if you
35:43have any questions drop them in the
40:57I try to wrap up the first few questions
41:00that you could get through in the last
41:31right so we have about 15 minutes left
41:33and we actually thought uh it would
41:36probably be good to share in the group
41:38since have small um small a small group
41:43um but maybe we can do a quick show of
41:46hands uh if you prefer to go into a
41:48breakout with a pair maybe just raise
41:50your hand and zoom if you prefer to do a
41:52breakout if you prefer to stay in the
41:54big group maybe just uh keep it down
41:58okay so who prefers to go into
42:04right the the crowd has
42:07spoken so I guess we'll stay in the big
42:09group um and obviously five minutes
42:12wasn't enough to get through everything
42:13but um but yeah I just excited to hear
42:16what everyone is U maybe what they
42:19learned through this exercise and any
42:21patterns that they've seen and um we can
42:24probably keep keep in of this going for
42:27future um sessions if you see someone is
42:30kind of struggling with something that
42:31you did um Tasha do you do you have any
42:34questions that you want to put out to
42:35the group as we reflect on this
42:37experience uh yeah maybe I noticed there
42:40I don't know why the uh the when or what
42:42was it card is like on top that was not
42:44supposed to be I think that's a mistake
42:45you can just delete that if you
42:47want um it's like this extra orange one
42:50I don't I don't know how they got there
42:53um yeah I think maybe um I think it
42:55would be be interesting to hear if
42:56anyone had an Insight in filling it out
42:58and realizing oh this was a good
42:59question made me think about this thing
43:01that I hadn't thought about I think
43:02that's always nice for everyone to hear
43:05or there are certain areas that you're
43:07struggling or unsure about like oh you
43:10know this is a good question and I
43:11didn't really know how to answer this
43:13these are kind of some of the problems I
43:16see or strug struggles I have around
43:21it or questions anything you want to
43:30um I can maybe share oh sorry Greg oh so
43:35H basically we're just a really quick
43:38intro we're building a feedback software
43:40the Next Generation feedback software to
43:42make feedback at work actionable
43:43continuous and human and always to our
43:46core in our ethos is really the person
43:48so the core user the employee in this
43:50case um so but I think I had a bit of a
43:55trouble on like who are we designing
43:57this community for so like initially I
44:00thought okay it's going to be the core
44:02user um but uh I didn't have that many
44:05ideas and I'm also not sure if they
44:07would also want to be part for a product
44:09like this to get feedback as part of a
44:12community like how we think of it is the
44:14training should be a bit more within the
44:17product so then I kind of switch my
44:20thinking and um put it on the second
44:23part of the the other persona that we
44:25have with is the people and culture lead
44:28and so there is like how Wonder bath
44:30would fit into their company so I feel
44:32there I had much more um a lot of
44:35insights and ideas and I think it would
44:37be much more valuable a community there
44:40uh where they can share how to build a
44:42progressive feedback culture how do we
44:44kind of break all the archaic uh
44:46performance management practices so I
44:48don't know if that's something that
44:50you've seen also in other kind of
44:51businesses where when you're designing
44:53for a core user that's always the
44:56central part but then when you want to
44:57build the community maybe the buyer
45:02sense yeah that's so interesting um back
45:05to the complexity yeah it's tough when
45:07you have a a customer and a user right
45:10and they're different they're not always
45:11the same and you know work is an
45:13interesting one because we are all those
45:14are definitely communities right um
45:16everyone that works at a company a place
45:21community um but you know and then you
45:25have have even smaller groups
45:28maybe even communities within that
45:31Community right so all the people that
45:32do a certain job like the the HR people
45:36I guess they would then be you know
45:38they're not the community of that
45:39company anymore but they're a community
45:43um I think that makes a lot more sense
45:45it's great that you kind of figure that
45:47out by trying to answer that question
45:48because right you what you're trying to
45:50create is not just for one company it's
45:52for many different companies right so um
45:54bringing people together together from
45:56different companies that are doing that
45:58are having some the same kind of issues
46:00is really a great because then they can
46:02also learn from each other what they did
46:03in their other companies so um it's
46:08definitely but you know is there you
46:11know it's interesting this is very meta
46:14because you're creating it's like a
46:16community of Community Builders right
46:18because the the HR people are kind of
46:20the Community Builders at work so you're
46:21creating the community for the Community
46:24Builders at work and then they have to
46:28and hold space for their own community
46:31at work right so maybe that's also
46:33something interesting to think about
46:34because the people that you're really
46:36talking to um are are also Community
46:39Builders and maybe there are things that
46:40you can do for them to help them think
46:45know in terms of feedback I'm sure
46:47there's like conflict is a big topic
46:50there I'm sure yeah I'd love their
46:59um one of the ex the exercise is the
47:02distinction between that internal and
47:04external purpose really like
47:05crystallized or it it sort of radically
47:08reframed what I was thinking about and
47:10we're doing a lot of community building
47:12tactics without necessarily having a
47:14vocabulary to describe them for our
47:16internal developer culture uh one of the
47:18things we've done is optimized for
47:19Mission developer fit uh why connecting
47:22our mission paradoxically of reducing
47:25screen time for kids for sort of this
47:27vulnerable uh like 8 to 12 year old
47:30cerebral cortex which doesn't
47:32necessarily have all the executive
47:33function we want to drive them outside
47:35of time on device and that's something
47:37that really resonates with a lot of
47:38developers and so in order to do that
47:40we've been sort of building Community by
47:42trying to get those developers back into
47:44the heads space of the kids um so we're
47:47playing a lot of games we're doing kind
47:48of like gamified happy hours once like
47:51ending every week we did a book club
47:53last night which we had 14 de Vel opers
47:56read this book and just talked about it
47:58uh just because no one's reading
47:59paperback books anymore and we tried to
48:01like try to try to look at that internal
48:05versus external purpose and merge the
48:07two to be more more aligned um and and
48:11provide the kinds of activities that
48:13we're trying to give to kids to adults
48:15because adults have this hunger uh to
48:17get creative and to get kind of silly
48:19and playful um so that thank you for
48:22sort of the Frameworks in which to like
48:24click that so I love that uh yeah it's
48:27it's interesting right because every
48:29Community has sort of a or oftentimes
48:31you know you're trying to sometimes
48:32you're trying to do something for your
48:33members but then there's also something
48:34that that that is for the outside you
48:37know for the the out outside of the
48:39community for the rest of the world um
48:41and there those things are kind of
48:42related right there is some kind of
48:44connection maybe that's something I
48:45should add to that illustration that
48:47they are very intrinsically because
48:48whatever you're doing inside is related
48:50to what you're doing on the outside
48:52right that's cool thanks for sharing
48:59John you said what are you doing
49:01together exclamation
49:05wanna yeah I mean of made me made me
49:09realize that because I'm building a
49:11community on Circle which is
49:14asynchronous that the members of the
49:17community don't actually do anything
49:19together it just it never occurred to me
49:21that we don't actually do anything
49:23together at the same time right it's all
49:26asynchronous and that's that's a
49:28challenge yeah it comes back to that
49:32information you know the the the
49:34information exchange and the trust
49:36asynchronous is cool and it sometimes
49:38it's necessary because of time zones and
49:40different you know we don't have that
49:41proximity um but it just takes so much
49:45longer because it's slower right so um
49:48even even I guess you know if you can do
49:50something together that's synchronous
49:53but maybe not even video You're drawing
49:55together and some drawing tool or I
49:57don't know something else right that
49:58that that is already um worthwhile or
50:02just having more asynchronous things can
50:04also be helpful right because in the end
50:06it is I mean I think this is a very
50:10of thought model around this right where
50:13you're like our relationships are really
50:15just about how much we know about each
50:17other right and this amount of
50:18information like you have to increase
50:20that throughput somehow and by being in
50:23person by playing games by reading book
50:25together you know discussing that those
50:28are really great ways of of learning a
50:35else yeah thanks for sharing
50:37that I just want to plus one what um
50:40John said um I I read this book get
50:43together um that I I just pasted in the
50:46chat that was very influential for me in
50:49terms of how I think about communities
50:50and basically the the basic premise of
50:52it is uh bring people together that are
50:55sort of like like-minded to do things
50:59together something that's fun and then
51:01have some way for them to stay connected
51:03after and um they they looked at mostly
51:06offline communities like running
51:08communities and stuff and it was really
51:09really powerful um so yeah highly highly
51:14recommended CRA Craig made a good point
51:16you know like fun is really underrated
51:19like it's it's good to have fun you know
51:21like um and and it doesn't always have
51:24to be something serious we're doing you
51:26know I guess work learn getting to know
51:28someone through working together is good
51:30as well and you learn a lot about some
51:31but sometimes it's really nice to learn
51:33about someone through fun and I think
51:35you know this is like a thing uh maybe
51:37Craig give some more to share about that
51:39it's like in our grown-up world you know
51:42it's not like people are we don't play
51:43games anymore it's like a waste of our
51:45time like playing game like no it's like
51:48it's a great way of doing something
51:50together and you know um learning about
51:53each other as well so feel like we got
51:56to bring games back I'm saying this I
51:58didn't have a game here maybe I should I
51:59should have a game in the next
52:07time does anybody you have other um
52:10other things that came up in their uh
52:13search for answers or as they were
52:17thinking about these questions or any
52:19questions that were maybe
52:25um I have a question thanks for sharing
52:28Sasha um so we've been um I'm from New
52:32campus it's a modern online business
52:35school U mainly targeting managers first
52:38time managers in smbs so we've been
52:41we've had a goal at creating our
52:44community online a couple of times
52:47and um over the past couple of years and
52:51there's always been small successes
52:53where you get like 5 10 15 15 20 of your
52:57users you know like really engage for
52:59the first month but we've had we've
53:02traditionally struggle with keeping up
53:09um one of the gaps that I've kind of
53:12identified was like that was actually
53:14never really like a recurring meeting
53:16like a like an opportunity for them to
53:18actually get together um they're like
53:20just mostly typing out messages on slack
53:22on whatever platform that we tried and
53:25that kind of like feas it out over feas
53:27it out over a couple of months um so my
53:31question is like how how do you actually
53:33you know like I think we have thousands
53:35of active users but you have like that
53:3920 30 initial really engage people how
53:42do you grow from that to to the to the
53:47Milestone um uh okay one second the two
53:52question one question one is how do you
53:53grow from a very engaged group and but
53:55you were just sharing the Cadence part
53:58yeah which is great the first first
54:00question yes so was like how do you grow
54:02from 50 to 100 to 500 right right right
54:06um yeah I think you know it's tough uh
54:09especially because oftentimes all the
54:12work um falls back on the community
54:15Builder the facilitator right um
54:17somebody has to facilitate those things
54:19and when you're a smaller group you know
54:21you one person can kind to do the group
54:23gets bigger become more difficult so I
54:24think the way to do that is to have this
54:27Core Group um give them another role
54:31more responsibility give them more ways
54:33to co-create by making them also
54:36facilitators right and and or
54:38ambassadors or you know I mean I think
54:41it's actually really important to find
54:42very specific terms that make sense for
54:44you so then you're kind of growing that
54:47you suddenly have a facilitation team
54:49right and this facilitation team can be
54:52made up of like full time Community
54:56Builders right people are doing this all
54:58day long that's they're just core a core
55:00part of the community but it can also be
55:02made up of community members right that
55:04want to contribute in this way and that
55:07can be really helpful in being able to
55:09manage make the group a little uh bigger
55:13you know manage manage with the size
55:16um I don't know if that really answers
55:18your question because maybe it's also
55:19about like how do you get the other you
55:21know you have 50 people how do you find
55:22more people right I don't know if that
55:25was part of the question yeah like it's
55:29it's like um we thought we provided Val
55:33enough value for them to want to bring
55:34in their friends but it didn't turn out
55:37that way like so soorry my questions are
55:40jumping around a little bit but it's
55:42it's kind of so essentially the call of
55:44it is how do you grow from 50 to 100 to
55:46500 is there like a framework that we
55:49could follow apart from like being
55:51resilient like being um holding that
55:55and Eddie I think we might have to leave
55:57this as a as a follow-up item because I
55:59want to be respectful of Sasha's time
56:01and everyone's time it's a good question
56:02it's a comp like everything is
56:05complicated but question top top two
56:09three qualities look for a community B
56:11maybe um I will just follow up via email
56:14or if you want to email me I'll just
56:15respond to your questions how's that
56:18yeah um cool awesome thank you so much
56:21Sasha this was really
56:23wonderful I uh I'm going to be following
56:26up with some of these takeaways and
56:27recording and everything on slack and uh
56:30yeah speaking to one of the things in
56:32that um in that page we have a closing
56:35ritual for all of our calls um so would
56:39love if you could join us in it so we
56:41usually put our hands in the middle we
56:43try we go of mute if we can and we count
56:46to three and then we say go team and put
56:48our hands up so uh if you can join us as
56:51we close this awesome session uh yeah
56:54I'll count to to three so three two one
56:59team thank you everyone thanks so much a
57:02great R I say one more thing um you guys
57:06because all this is work in progress you
57:08know I'm still working on everything so
57:09if you have thoughts ideas feedback like
57:12this was not clear Sasha this was
57:15confusing or this I had an idea I'd love
57:17to hear those so feel free to email me
57:20and just one thing did you notice how
57:22nice it was that we all did the same
57:24thing right it kind of connected us all
57:26that that felt really good right so glad
57:28you did that amazing so I'll share your
57:30email in the followup so all if you can
57:34see some of the awesome work that S is
57:36doing as okay great see you soon
57:39everyone have a good