00:04today I want to tell you three things
00:08something that makes me sad something
00:12and something that gives me hope I spent
00:16some time living in Rwanda with this
00:18this is Tati her husband Pasi seek her
00:23oldest daughter Pascaline and their
00:26littlest baby they have five kids all
00:29together and I want to tell you a little
00:32bit about their lives so every day the
00:36morning starts when their oldest son
00:37Camille joins the procession of hundreds
00:40of kids heading to the nearby lake to
00:43bring water home for their family now
00:46the water that Camille brings back is
00:47dirty and it carries the risk of disease
00:50but it's all they have so they cook it
00:54cook with it and they drink it and they
00:57hope for the best and Tati she spends a
01:01huge part of her day in this little
01:03metal Shack you can see behind her
01:04cooking for her family now I would walk
01:08into that Shack and the smoke would be
01:11so thick that it would burn my eyes
01:13within moments but Tati would spend
01:17hours crouched over this open fire just
01:21breathing in the smoke while she cooked
01:23and a lot of the time that adorable baby
01:27was strapped to her back breathing the
01:31smoke right along with her and at 6:30
01:35every day the lights would go out on
01:38their life and anything that Tati hadn't
01:42finished yet whether it was for her
01:44family or her dress business had to be
01:47done by candlelight when I stayed with
01:50them I went to bed every night feeling
01:54completely in awe of this incredible
01:57woman who works harder every single day
02:00than I ever had to work in my entire
02:03life and every night when I would wake
02:09and I would hear Tati in the next room
02:11just coughing constantly because of the
02:14decades of smoke that she had been
02:16inhaling to feed her family that made me
02:20want to cry and the thing is there are
02:25products and services out there that can
02:27make tattoos life so much better take
02:31the three needs that I identified in her
02:33life clean water water health
02:36international gets affordable drinking
02:38water to over five million people in
02:40developing countries clean cooking or
02:44Joe cook stove emit no smoke and they're
02:46sold to twenty five thousand today
02:49electricity huffs power gets affordable
02:53electricity to over four hundred
02:55thousand people who live off the grid
02:57and these aren't charities these are
03:01businesses they're selling these
03:03products in communities just like
03:06Tottie's at affordable prices and
03:09they're doing it with profitable
03:12business models but these businesses
03:15aren't coming to Rwanda any time soon
03:18and I don't know if they will in tatoos
03:22lifetime and this makes me really sad
03:27and now I want to tell you what makes me
03:30mad and to do that I'm gonna take you to
03:33Kigali Rwanda is capital he oli is full
03:37of talented passionate people and they
03:41want to be part of Rwanda success story
03:42and I worked in East Africa in
03:45government and impact investing so I've
03:48met a lot of entrepreneurs and they
03:50always sit down and they tell me about
03:53how they want to change the world and I
03:56always ask them three questions
03:58what's your product what's your business
04:01model and how can you prove to me that
04:04it works but these entrepreneurs they've
04:08never been to India they've never seen
04:10Hoss power in action so their answers
04:14were always less compelling and less
04:15developed than existing businesses I
04:18knew about that we're out there solving
04:22problems in other countries but instead
04:25of bringing these businesses to these
04:28entrepreneurs and helping them figure
04:30out how to adapt them and scale them in
04:32their own communities we were standing
04:36by and we were cheering them on while
04:39they tried to reinvent the wheel and
04:41this made me mad but what gives me hope
04:47is I know we can change this and
04:50changing it starts with breaking down
04:52the problem first what's not a problem
04:56capital the impact investing market is
05:00eight billion dollars and these are just
05:03some of the organizations that invest in
05:05companies like the ones I talked about
05:06and impact investors you can believe
05:10they want to see the social innovation
05:12space scale up just as much as I do so
05:15there are a lot of great conversations
05:17happening right now about what kind of
05:20capital is needed in what stages and in
05:23which sectors to really get the social
05:26enterprise movement to scale up but I
05:29believe that all the capital in the
05:32world isn't gonna fix this problem if we
05:36rely entirely on entrepreneurs to take
05:39their businesses to new countries and
05:42that's because of three reasons first
05:45focus imagine that you're an
05:49entrepreneur in India you've hit the
05:53Holy Grail you've built a business
05:55that's serving a need in your community
05:56and it's doing it profitably what are
06:00you focused on first probably reaching
06:03as many people in your community as you
06:05can and after that probably reaching as
06:08many people in India as you can and that
06:11makes perfect sense it's probably what
06:14you should focus on but it might take 20
06:18or 30 years and meanwhile their
06:21communities like Tottie's whose lives
06:24could be changed by your business but
06:26they're not a second
06:30perspective imagine that you are ready
06:33to scale internationally if you've never
06:36been to Rwanda or Cambodia how would you
06:39know where to start and how would you
06:42find that passionate entrepreneur in
06:43Kigali Orpah Phnom Penh who wants to
06:46solve a same problem and has what it
06:49takes to bring your business to their
06:51country and scale it up third expertise
06:57imagine that you get yourself to Rwanda
06:59you find the perfect market and the
07:02perfect partner you are now entering
07:05completely uncharted territory as a
07:07manager managing a multinational
07:10business is a totally different thing
07:12from managing something small in your
07:14community and you may have no idea how
07:17to take this leap or where to find the
07:19talent that can help you do that so
07:23these three barriers are really big and
07:26a lot of the time you have social
07:28enterprises that reach this proof of
07:30concept phase and they have the
07:32potential to scale geographically and
07:35reach a lot of lives
07:37but they get stuck and when they get
07:41stuck there are a lot of organizations
07:43that are there ready to mentor them and
07:46support them and give them money to get
07:49it over the hump but there aren't enough
07:52capable knowledgeable hands to
07:56physically do the hard work of taking
07:58these businesses to new countries so a
08:02lot of them don't scale for 20 or 30
08:04years and a lot of them never do this
08:09red bar represents millions of
08:12communities just like toddies whose
08:15lives could be changed by existing
08:17businesses but they're not and that red
08:20bar is what I want to do something about
08:23and I want to do something about it by
08:26building a replicator an organization
08:29that focuses entirely on taking
08:32successful business models to new
08:34markets in developing countries a
08:36replicator would first determine which
08:40of these social enterprises has the
08:42greatest potential to scale in new
08:44and each of these dots represents a real
08:46social enterprise that's been successful
08:48in one country but hasn't scaled further
08:51so we would identify replication targets
08:53and then we would physically do the work
08:56of taking them to new markets say East
09:00Africa where Tati lives we would adapt
09:03the business model and we would find
09:05talented managers who can manage those
09:08businesses long term and once we've done
09:11that there would be a blueprint or a
09:14business in a box that would allow those
09:17businesses to keep on growing maybe
09:20across the continent and maybe beyond I
09:25want to make this happen for Tati for
09:29the four billion people like her who
09:31live on less than $4 a day and for the
09:34entrepreneurs who want to change the
09:37world and shouldn't spend their lives
09:39reinventing the wheel if this is
09:42compelling to you I invite you to join
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