About the Aspire Business Growth Program

Stanford Graduate School of Business2024-02-16

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1K views|5 months ago

💫 Short Summary

The ASPIRE program in Africa provides tools and training for businesses to thrive, focusing on money flow, strategy, team growth, customer attraction, and efficient operations. It combines digital learning with live workshops to help entrepreneurs make more money, find customers, and improve operations. Participants benefit from understanding different temperaments, skill sets, and disaster preparedness, leading to improved planning and teamwork. The program has shown significant growth for committed entrepreneurs, motivating hard work and belief in business success.

✨ Highlights

📊 Transcript

✦

The ASPIRE program aims to help ambitious businesses in Africa thrive through practical tools and training.

02:00

The program focuses on five pillars: understanding money flow, strategy and planning, growing a team, attracting customers, and efficient operations.

ASPIRE combines digital learning accessible on web and mobile with live virtual workshops for participants.

Participants learn how to make more money, find more customers, and improve day-to-day business operations.

The program is designed to enhance individual growth and business success for entrepreneurs in emerging markets.

✦

The Aspire program enhances understanding of temperaments, skill sets, and adaptability in business.

03:30

Proper structuring and value for team members are enabled through Aspire.

Disaster preparedness and improved planning and teamwork are outcomes of the program.

Various tools learned in Aspire led to the creation of the company's first complete budget.

Impact data demonstrates significant growth for committed entrepreneurs in the program.

00:00for a while I think we're running away

00:02from

00:03management not not not because we didn't

00:06think it was important but because I

00:09think from the way we've been trained we

00:11did not see that there was a science to

00:13it we thought there was an art to it it

00:15was it was just you either know it or

00:16you

00:21don't my name is

00:23y build Services is an Innovative

00:26engineering firm specialized to ensure

00:28that buildings are fun fun green and

00:31sustainable my name is delali pi Mar

00:34energy is an Energy Services Company my

00:37name is Grace macharia we do spech and

00:39language therapy support my name is n

00:41mayanka we manufacture and Retail bath

00:44and body care products under the brand

00:46name naai Africa my name is suzan ma

00:49essentially what we do is off a

00:50transition program that Bridges Theory

00:53to practice my name is Rebecca Harrison

00:56we enable ambitious businesses across

00:58Africa to thrive and we do that through

00:59through practical tools and training and

01:01we're delighted to be partnering with

01:02Stanford seed on the aspired program my

01:04name is Jeff pricket I'm the global

01:06director of Stanford seed Stanford seed

01:08is focused on partnering with

01:11entrepreneurs and Emerging Markets to

01:13build thriving Enterprises that impact

01:15lives engineering sector you'd realize

01:17that most people would want to freelance

01:19and do their own thing soon after

01:21they've become professionals and so

01:23finding the people who would commit to a

01:25company and grow with a company seems to

01:27be the biggest challenge for most of us

01:29I think my biggest challenge has been

01:31managing people and learning how to run

01:36a business as an entrepreneur and a

01:38manager when I started this company I

01:41still had a mindset of being employed uh

01:44cuz all my life was in employment so I

01:47actually was not an

01:48entrepreneur I'm not one who usually um

01:52signs up to everything I'm always very

01:54selective in what I think works for me

01:57the aspa program was a program that that

02:00I thought would enhance my growth as an

02:01individual and also as business the

02:04aspired program is for ambitious

02:06businesses that want to get to the next

02:08stage it's based around five pillars

02:11understanding how money flows through

02:12the business there's one pillar on

02:13strategy and planning so really thinking

02:16about having a plan for your business

02:18and how you get there people you know

02:21helping entrepreneurs think about

02:22growing their team customers most of the

02:25entrepreneurs that come into our program

02:26want to know how to make more money how

02:28to find more customers and then

02:30operations as well so just the

02:32day-to-day business of getting things

02:34done efficiently the program combines

02:37digital learning it's available on web

02:39and mobile so anytime anywhere you can

02:41dip in and find that tool that you need

02:43in your business and then that's

02:45combined with live workshops that I

02:48delivered mostly virtually and then the

02:51final piece is to go back and actually

02:52apply it in their business a program

02:55helped me realize that I'm dealing with

02:57people with different temperaments

02:59people with different skill sets and

03:01people with different levels of

03:03adaptability it also allowed my business

03:06to structure properly and ensure that

03:08the people that I was working with also

03:10got value out of the tools and the

03:12skills that we were learning from the

03:13fact that you're left to this framework

03:16that you can then go and apply and not

03:18just for with you but with your team is

03:21huge we enter the Aspire program right

03:24after Co one of the things that Aspire

03:27did for us was to allow us to plan for

03:30disasters and to plan for the unknown it

03:33has changed me because before I used to

03:36do things my own way and I only hand

03:39myself to consult but now I know that um

03:42every person who is I'm working with is

03:45part of a team we're able to learn

03:48various tools that were immediately

03:50beneficial for our company and this year

03:53was actually um the first year that we

03:54have actually been able to put together

03:56a full budget as a result of it after

03:58now roughly years of doing this we've

04:01got impact data that really proves

04:03conclusively the impact and the value of

04:06our programs we know that when a

04:08committed entrepreneur takes a program

04:10with us and they do what they're meant

04:12to do in that program the majority of

04:14the time they see their business grow

04:16and not just incrementally they see

04:17significant

04:22growth what drives

04:24me

04:26most is the possibility of sexists so I

04:29work very hard because I do believe that

04:35my business should be successful and

04:36would be

04:57successful

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