00:00on August 14 2023 I hit 500k Subs on
00:04YouTube and I really thought about this
00:06video hard and I came up with eight
00:07points that I think are the most
00:09important things that made all the
00:11difference for me and if you're missing
00:12any of these eight points it could be
00:13the missing link to you actually blowing
00:16up on YouTube so this is going to be
00:17more of a candid video I'm going to be
00:19going over some strategies and tactics
00:21that I've used and I'm just going to be
00:22giving you my opinion so if you
00:24appreciate videos like this let me know
00:25by gently tapping that like button and
00:28let's jump into it so the first thing
00:30that I recommend is creating a personal
00:32brand and the reason I recommend this is
00:34because I had five Failed YouTube
00:37channels before I created a personal
00:39brand and that was the Channel that I
00:40was able to easily grow so I had a
00:43channel on RuneScape like way back in
00:45the day I had another channel on
00:46self-development I had another channel
00:48on study skills I had another channel on
00:50Pharmacy related stuff because I'm a
00:52pharmacist and then finally I started a
00:54channel where I made one minute videos
00:55on just random topics because I was
00:57inspired by Nas daily and all of those
01:00channels failed and I think the biggest
01:02reason that they failed is because I
01:04didn't have a personal brand the name of
01:06the niche was in the channel every
01:08single time and so for one if I ever got
01:11bored of a subject or if I ever wanted
01:13to start talking about something else I
01:14wasn't able to do that because it
01:16wouldn't make sense with the channel
01:17name and the truth is you're going to
01:18change throughout your lifetime and your
01:20channel should be the same thing your
01:22channel should be able to change with
01:23you it should be like a living breathing
01:25thing that can evolve as you evolve and
01:28that's what you can do with a personal
01:29brand it's very easy for you to try out
01:31different things until something works
01:33for you you basically just throw stuff
01:34against the wall and tell something
01:36sticks like imagine if you asked
01:38somebody at 18 years old to choose the
01:40career that they're going to do for the
01:41rest of their life how many of those
01:42people do you think would have good
01:43outcomes most of them would either fail
01:45or they would hate the career that
01:46they're in and it's the same thing with
01:48a channel your chances of actually
01:50enjoying the niche that you're in if you
01:52pick one right at the very beginning are
01:54very low and on this channel when I
01:55started out I was talking about Mark
01:57Cuban's Investments I made videos
01:59reviewing products that I'd used I made
02:01videos on cryptocurrencies I made videos
02:03on my experience with grant writing I
02:06made videos on how to save money how to
02:07invest and finally I started making
02:09videos on college degrees and careers
02:11and that's what really took off then
02:13when that took off when I threw that
02:15against the wall and it actually stuck
02:17that's what I ran with and your chances
02:19of success are going to be much higher
02:20if you have a personal brand where you
02:22can pivot if the niche isn't working out
02:23or if you just don't enjoy making those
02:25types of videos anymore now if you think
02:26about it what is the real reason that
02:29people watch YouTube because if you've
02:30studied anything about business you know
02:32that the way you start a business is by
02:34solving problems so what problem is
02:36YouTube solving for people and the truth
02:38is the problem that YouTube is solving
02:40is people are bored and lonely that is
02:43why they watch YouTube think about it so
02:46when you make a personal brand you're
02:47giving a lot of value because people
02:49feel like they're connecting with you
02:50and it's almost like they're talking
02:51with a friend on a subject that they're
02:53interested in and it's especially good
02:55if this person that they're listening to
02:57had the same problems that they're
02:58currently having have some some of the
03:00same passions that they have or are an
03:02expert in something that they're
03:03interested in and you have to have
03:05insanely high production quality and
03:07video quality in general if you're not
03:09showing your face if you're not doing a
03:11personal brand it's just so much easier
03:13to connect with people and grow if you
03:14have a personal brand because people
03:16know like and trust you they feel like
03:18you're their friend and they feel like
03:19they know you which is a phenomenon
03:21called parasocial relationships which is
03:23kind of weird but also interesting
03:24personal brands also make it easier to
03:27sell stuff people are tired of buying
03:29from Big soulless corporations people
03:31want to buy stuff from other people and
03:34this is why Mr Beast products are
03:36blowing up like feastables KSI and Logan
03:38Paul's Prime product is blowing up as
03:40well and this is why millions of people
03:42are able to make a full-time income off
03:44of the Creator economy personal brands
03:46also make it easier to switch niches
03:48like imagine if I first started this
03:50Channel and I named the channel grant
03:52writing sidekick because that was one of
03:53the first videos that I made I probably
03:55would have gotten really tired of it and
03:57given up after a few videos so as U of
03:59evolve the topics can evolve as well
04:02when you have a personal brand you can
04:04also build a company off of your
04:05personal brand and then sell it an
04:07example of this is Doug demiro he built
04:10the company bids and cars.com and then
04:12he sold it for over 80 million dollars
04:14and I think the most important thing of
04:16all is a personal brand gives you a moat
04:19an emote when you're talking about
04:21business is basically a way to protect
04:23your product like what sets your product
04:25apart from other products and the truth
04:27is it's your personal brand no one else
04:30can ever be like you no one else can
04:33ever have your interests Only You Can Be
04:35You And if someone else tries to copy
04:37you they're just going to be a cheap
04:39ripoff version of you now when it comes
04:41to naming you don't actually have to use
04:43your real name for instance a personal
04:44brand could be Mr Beast or meet Kevin or
04:47you could also use a pseudonym like Tom
04:49Nash does and he's very open about using
04:51the pseudonym he basically does it just
04:53because he doesn't want people to be
04:55able to like dox him and contact him in
04:57real life but it's still a personal
04:58brand at the end of the day and if you
05:00have kind of a strange name like Gary
05:02vaynerchuk that's hard to pronounce you
05:04can call yourself garyvee I did this
05:06with my personal brand I have a name
05:08that everyone gets wrong which is Shane
05:09hummason and that's why I just call
05:11myself Shane hummus so yeah can't
05:13recommend highly enough choosing a
05:15personal brand especially for your first
05:17Channel Once you have YouTube down and
05:19you're just an absolute master of
05:21YouTube sure you can go do YouTube
05:22automation or you can go make like
05:24faceless channels it's going to be a lot
05:26harder to grow but if you have the
05:27skills you can do it but you're just
05:29putting yourself at a massive
05:30disadvantage if you're not doing that
05:31for your first channel by the way guys
05:33to celebrate getting 500k subscribers I
05:35am going to be doing a workshop where I
05:37basically reveal all of my YouTube
05:39secrets and really go in depth on it
05:41that Workshop will be exactly 72 hours
05:44after this video is posted so you can
05:47see when that Workshop is by looking
05:49down in the description as well as the
05:51pinned comment below I tried to make it
05:53as affordable as possible I know a lot
05:55of people can't afford like a full you
05:57know thousand dollar course or anything
05:58so I tried to just cram everything into
06:00that workshop and make it super
06:01affordable so that anybody watching this
06:03can afford it it will be a live Zoom
06:05class with me you will literally be on
06:07Zoom with me you'll get to talk to me
06:09ask me questions and of course I'll give
06:11you guys a presentation on everything
06:12I've learned about being successful on
06:14YouTube so like I said if you want to
06:15check that out it'll be down in the
06:16description as well as the pin comment
06:18below make sure you check the date and
06:20time down there as well and I hope to
06:22see you there number two is choosing a
06:25niche so this kind of goes hand in hand
06:27with the personal brand thing but
06:29basically you are the niche this is
06:31something that Dan KO says a lot and I
06:33have to completely agree with him and if
06:34you're worried about not picking a
06:36specific enough Niche because you don't
06:37think you're going to be able to make
06:38enough money just look at the channel
06:40Wes Watson this guy is a convicted felon
06:42that spent 10 years in prison and he
06:45just started his channel talking about
06:46his prison experiences like talking
06:48about prison gangs and riots and all
06:50kinds of things like that and he now
06:51makes two million dollars a month
06:53selling Fitness mindset and make money
06:56online type products so if you're
06:58worried about being too specific with
07:00your Niche it's probably not as big of a
07:02problem as you think it is now you do
07:04want to talk about things that are
07:05either unique to you things that are
07:08problems that you were able to overcome
07:09in your past things that you're
07:11passionate about or things that you are
07:13very good at so make a list of all of
07:15those at least 10 for each of those
07:17things that I mentioned and then start
07:19making videos about those topics throw
07:21stuff against the wall and tell
07:22something sticks and you might find that
07:24there's certain topics that you really
07:26enjoy talking about a lot more than
07:28other topics and so even if the videos
07:30aren't doing that well that's okay you
07:32can keep talking about those topics and
07:34eventually you'll get one that takes off
07:35but I really want to emphasize here
07:37treating your YouTube channel like a
07:39business and like I mentioned before in
07:41business you make money from painful
07:44problems so make sure that you're
07:45solving painful problems that other
07:47people have when life gives you lemons
07:49turn it into lemonade you want to think
07:51of the problems that you've had in your
07:53past as a gift figure out how to solve
07:56the problem yourself and then help other
07:57people solve the problem too so for me a
08:00huge problem that I had and I know a ton
08:02of other people out there also have this
08:03was choosing my career I felt like I was
08:06forced into the education meat grinder
08:08and forced to take out a ton of student
08:10loans in order to get a decent job and I
08:13was really frustrated about that so I
08:14started making videos about the things I
08:16did right the mistakes that I made the
08:18problems that I overcame and what I've
08:20learned and what do you know a bunch of
08:22other people had the same problems
08:24number three this is another thing you
08:25want to think about which is your viewer
08:28Avatar this is the ideal person that you
08:30want to be watching your videos
08:32subscribing to your content and
08:34eventually buying your products and when
08:36it comes to selecting your viewer Avatar
08:38I have a very strong opinion on this
08:40which is your viewer Avatar should be
08:42you a few years ago because as much as
08:44you might think that you're a unique
08:46snowflake you aren't there are tons of
08:48other people out there that are having
08:49the same exact problems that you're
08:51having right now and they're also
08:53similar to you and therefore they can
08:55relate to you so think of problems
08:57you've had in the past that you've
08:58solved or made better and then teach
09:00other people how to solve those problems
09:02too and you can talk about your wins and
09:04your losses so if you made certain
09:06mistakes that's completely fine you want
09:08to be transparent about that and you
09:09want to tell stories about how you felt
09:11at the time and your experiences and
09:12people are going to relate to those so
09:14like I said before I was incredibly
09:16frustrated with how the education system
09:18works here in the U.S where you're
09:20basically forced to take out a ton of
09:22student loans if you're poor and I felt
09:24like I really didn't have any other
09:25options at the time now there's a lot
09:27more options but back then I felt like I
09:29really didn't have any so as someone who
09:31came from a poor background I felt like
09:32I was forced to get a super expensive
09:34college degree just to be able to get a
09:36good job so I talked about things that I
09:38did right and also things that I did
09:40wrong and it's not just me this is
09:41something that YouTuber Hamza does
09:43really well too he talks about the
09:45struggles that he had in his life he's
09:47extremely vulnerable about stuff like
09:49the emotions that he was feeling at the
09:50time and honestly he's way better at
09:52doing that than I am that's why I'm kind
09:53of suggesting these other channels
09:55because I don't think I'm the best at
09:56doing just about anything except for
09:58maybe college degrees and careers so he
10:00started talking about fitness personal
10:01development learning Etc and just made
10:03content on what he'd learned the
10:04mistakes that he'd made Etc all right so
10:06next number four let's talk about how to
10:09find good video ideas so after you know
10:12choosing your Niche figuring out who
10:13your Target demographic is your ideal
10:15viewer Avatar this is probably the most
10:18important thing this is more important
10:19than thumbnails more important than
10:21titles more important than making good
10:22videos the video idea is so unbelievably
10:25important it's basically everything so
10:27how do you come up with good video ideas
10:29well I came up with this thing called
10:31the icon method this is based off of
10:33legendary investor Carl Icahn and how he
10:36evaluates companies that he's thinking
10:37about buying so basically what Carl
10:39Icahn would do is he would look at
10:41companies that are making a lot of money
10:43despite not being ran well right
10:46companies that were ran like absolute
10:48garbage they had a bunch of people who
10:49were doing absolutely nothing all day
10:51they're just emailing each other and not
10:53actually getting any real work done and
10:55he would identify those companies as
10:57ones that are great to buy because he
10:58had business skill bills and he knew he
11:00could fix them and if they're already
11:01making money despite the fact that
11:03they're not being run well the reason
11:04for that is because people really have a
11:06burning desire for whatever product that
11:08company is selling and it's the same
11:10exact thing for YouTube videos I look
11:12for YouTube videos that have bad
11:14thumbnails bad titles bad quality and
11:17despite all of those things they're
11:19doing very well so a lot of the time I
11:21will look for a YouTube video from a
11:23channel that's smaller maybe less than
11:2550 000 subscribers that has at least a
11:27hundred thousand views and it's doing
11:29very well despite the fact that it
11:30doesn't have a very good title thumbnail
11:32intro or overall video quality when I
11:35see a video like that I know the real
11:37reason people are watching is because of
11:39the idea of the video there is a burning
11:42desire in the market for somebody to
11:44talk about this idea and not enough
11:46people are doing it and therefore you
11:48can make a pretty low quality video and
11:50still do well then I will take that same
11:52idea I will turn it into a title that is
11:55good a thumbnail that's good I'll make
11:57an intro that's good and then I'll make
11:59a video that's good as well and then I
12:01know that it's much much more likely to
12:03do well with the YouTube algorithm so
12:05the way you find this is by looking at
12:07the biggest keywords in your Niche or
12:09things that you're interested in typing
12:11those in on YouTube and then just
12:12scrolling down through the videos you
12:14can also download the free vid IQ plugin
12:17which will automatically tell you how
12:19many subscribers people have so you
12:21don't have to actually click on their
12:22profile to see that and so if you see a
12:23video that has 500 000 views and they
12:25only have like 25k subscribers that
12:27would be a pretty good candidate then
12:29you want to look at the title and
12:30thumbnail and ask yourself is this good
12:32now this does take some experience you
12:34need to actually know your stuff here so
12:35you got to get good at making titles and
12:37thumbnails and then if the title and
12:38thumbnail aren't very good you click on
12:40the video and you just watch the intro
12:43that's all I do I do not watch the
12:44entire video I only watched the first 30
12:46seconds to one minute and I'm able to
12:48judge based off of that 30 seconds to
12:49one minute whether it's a quality video
12:51or not based on how good the intro is
12:53and how good the overall video quality
12:55and editing is and if it's really bad
12:57across the board that would probably be
12:58a very a good candidate for a video that
13:00I would make another way that I use the
13:02icon method outside of YouTube is I'll
13:04find a topic that's extremely popular on
13:06a different platform like Reddit Tick
13:08Tock or Amazon books and then I'll look
13:10on YouTube and see if that topic has
13:12blown up yet and in many cases if the
13:14topic hasn't blown up that will be a
13:17great opportunity for you to go in and
13:18make a video on that topic so for
13:20instance a few years ago there was this
13:22huge thing on Reddit about monk mode
13:24this was a really big deal like tons and
13:26tons of people were talking about it on
13:28Reddit and it hadn't quite gotten to
13:29YouTube yet but then people started
13:31making videos on it and it got millions
13:33and millions of views so that's a
13:34perfect example of using this same
13:36method except you're using it outside of
13:37YouTube now my first ever Banger video
13:40was a video called the most useless
13:42degrees and I use the icon method to
13:45find this video I was basically
13:46searching around at different degree
13:48related videos and I found this video
13:51about this guy it didn't even have a
13:53thumbnail it had a pretty you know
13:55mediocre title I think it was the most
13:57worthless majors and it was an AllCast
13:59apps and then I clicked on the video and
14:01it looked like he had recorded it with a
14:04potato that had terrible audio the focus
14:06was bad the lighting was bad he had no
14:08scripting no editing it was just him
14:11ranting to a camera for like 15 minutes
14:13and this video was from a channel that
14:15had about 10 000 subscribers and it had
14:17over 500 000 views and so I made that
14:20video and it did okay at first but then
14:22after a little bit of time it blew up
14:24and now it has over 3 million views
14:26alright so number five is going to be
14:28creating great titles and thumbnails and
14:31I would have to make like an entire
14:33YouTube channel about this because it is
14:34a pretty deep topic but titles and
14:36thumbnails are so so important I would
14:40argue that the title and the thumbnail
14:42is probably more important than the
14:43video itself and I know that's kind of
14:45silly but if you think about it this is
14:47pretty normal in the modern world
14:48usually the marketing for a product is
14:51more important than the product itself
14:53the packaging of the product makes all
14:54the difference because if it doesn't
14:56have good packaging or good marketing
14:57nobody is going to buy it so even if you
14:59have a good product nobody's ever going
15:01to get to experience that and it's the
15:03same thing with YouTube videos it's kind
15:05of silly but thumbnails and titles are
15:07everything so I'm just going to talk
15:08about a few things I've noticed and a
15:10few mistakes I've seen beginners making
15:11over and over again so the first thing
15:13about the thumbnail specifically is it
15:15needs to be simple one thing I see
15:18beginners do over and over again is just
15:19putting lots and lots of stuff in the
15:21thumbnail because if they think oh if I
15:23put more effort into the thumbnail it's
15:24going to do better absolutely not simple
15:26thumbnails almost always perform better
15:29than complicated thumbnails that have
15:31like five or six different colors and
15:33they have like 10 different people on
15:34the thumbnail and they have a bunch of
15:35different types of fonts and they have
15:37like 20 words those thumbnails do not
15:39perform well and a lot of the time
15:41people who are not experienced with
15:42YouTube will look at the thumbnails from
15:45successful YouTube channels and the
15:46first thing they think is wow this
15:47thumbnail is so basic I could do way
15:49better than that but they don't realize
15:51is the reason the thumbnail did so good
15:53is because it's so basic now one thing
15:56with personal brands that I highly
15:58recommend is to show a large picture of
16:01yourself in the thumbnail like your face
16:03your body should be taking up at least
16:04one third of the thumbnail and the
16:06closer in it is on your face the better
16:09because you want people to be able to
16:10see the whites of your eyes because that
16:12attracts the eye so just take some
16:14photos of yourself with your iPhone
16:15maybe touch them up with AI apps and
16:18then you can use canva completely free
16:21in order to make these thumbnails at
16:22first later on when you get more
16:24advanced I recommend using Photoshop and
16:26when you want to get really Advanced
16:27there's a product called luminar dot AI
16:30I believe it's called skylum now they
16:32they change the name for whatever reason
16:34and it's also referred to as luminar Neo
16:36but yeah this app is incredibly good for
16:38making thumbnails pop and I know a lot
16:40of the top YouTubers use it another
16:42thing is to keep the text to a minimum
16:44we're talking three to four words Max
16:46and honestly one to two is preferred the
16:49less words the better sometimes I'll say
16:51three to four words Max and the person
16:53will put four words when I say three to
16:54four words Max I mean four words maximum
16:57that does not mean put forward that
16:59means you put the least amount of words
17:01as possible but four words Max and you
17:03want these words to be big and visible I
17:06recommend using white text white text is
17:09the best I've split tested this you know
17:11hundreds of times and white text almost
17:12always wins the second best is usually
17:15yellow text and if you're talking about
17:16something that's kind of good and bad
17:18you can use red and green text oh and if
17:20you're wondering how I split test
17:22thumbnails I use tubebuddy to split test
17:24them but it's definitely not necessary
17:26especially when you're just beginning
17:27another tip is to include some kind of
17:29number in the thumbnail to make it pop
17:31for some reason numbers attract the eyes
17:33more than words do another thing I want
17:35to mention is do not copy the thumbnail
17:37style of someone else who is in your
17:39Niche that's a terrible idea because
17:41that's basically their branding and
17:43you're going to be a cheap rip-off
17:44version of them instead if you're going
17:46to copy a thumbnail style do it from
17:48someone who is outside of your Niche so
17:50you're not directly competing with them
17:51another Pro tip is when you're making
17:53the thumbnail make it really really
17:55small on your screen because most people
17:57are going to be watching from from their
17:59phones so it's going to be very small
18:01and you want to make sure that you can
18:02still see the whites of your eyes and
18:04you can still read the text on the
18:06thumbnail another Pro tip is to make
18:08sure that people know what your video is
18:10about just from the thumbnail alone
18:12that's right they should be able to know
18:13generally speaking what your video is
18:16about just by looking at your thumbnail
18:18they should not have to read the title
18:20to tell what the video is about now that
18:22doesn't mean you give up the answer to
18:23what you're talking about in the video
18:25so if you're talking about like top five
18:26YouTube tips you don't want to put like
18:28the top five tips on your thumbnail but
18:30you want to make it clear that the video
18:31is about YouTube tips and YouTube in
18:34general and then another tip about the
18:35thumbnail is just to make sure that it
18:37has good composition and it's kind of
18:39hard to tell if it has good composition
18:41when it's really big on your screen so
18:43make it very tiny so you can kind of
18:45tell so for instance if there's a lot of
18:46blank space in the top left there should
18:49also be a lot of blank space in the
18:52I think I'm I'm not sure if my hands are
18:55in the right place but yeah
18:57and it's kind of hard to explain
18:58composition but just go look at all the
19:00best YouTubers out there and just see
19:03sort of how their thumbnails look and
19:04then compare those to other YouTubers
19:06who are successful and then your
19:07thumbnails and you'll probably notice
19:09some things in common and then when it
19:10comes to titles you definitely want to
19:12make the title and the thumbnail
19:14together the title and the thumbnail
19:16should never be made separately always
19:18make them together and the reason for
19:20this is for one you never want to repeat
19:22what you say in your title in the
19:23thumbnail this is a cardinal sin of
19:26YouTube never ever ever repeat the title
19:28in the thumbnail I see this all the time
19:30with newbies where the title would be
19:32like top five Investments and then on
19:34the thumbnail it's also top five
19:35Investments do not do that the purpose
19:37of the thumbnail is to get the person to
19:39look at the title and the purpose of the
19:41title is to get the person to click on
19:43the video then another thing I should
19:44mention with the icon method is when you
19:46find videos using the icon method never
19:49ever ever copy their title or thumbnail
19:52this is a massive mistake that people
19:54make you'll find a video that's doing
19:55really well and they'll just copy the
19:56title in the thumbnail do not do that
19:58because when you do it you are going to
20:00be competing directly against that video
20:02that already has hundreds of thousands
20:04of views and of course it's going to
20:05beat you because of social proof which
20:07video you're going to click on the one
20:08that has 10 views or the one that has a
20:10hundred thousand views of course you're
20:11going to click on the one that has a
20:12hundred thousand but when it comes to
20:14these Carl icon videos the one thing you
20:16do want to potentially copy is the
20:18keyword in the title so you either want
20:20to copy that keyword or you want to find
20:22a synonym for that keyword so in my case
20:24for instance he talked about college
20:26majors I used degrees you can also use
20:28the YouTube search bar to come up with
20:30really good titles as well try to put
20:32the keyword as close to the front of the
20:34title as possible because that's going
20:36to be more SEO friendly and then try to
20:38make the title as intriguing as possible
20:40Right try to give it some Flair a little
20:42bit of drama a little bit of emotion so
20:44for instance the most useless degrees
20:46dot dot dot you might notice that
20:48everything except for the very first
20:50letter is NOT capitalized whereas on a
20:53lot of my videos I capitalize every word
20:55I did that for a reason because because
20:57I was kind of going for a certain
20:59emotion with that title like I'm sort of
21:01just so disgusted with these degrees
21:02that I don't even want to capitalize the
21:05words so like I said there's a lot to
21:06titles and thumbnails maybe I'll make an
21:08entire video on them at some point if
21:10you guys would like next number six you
21:12want to obviously make great content so
21:15think about this almost like a product
21:16as well you have to have good marketing
21:18good packaging in order to sell the
21:20product in the first place but if it's a
21:22crappy product people are going to
21:23refund it people are not going to buy
21:25the product again people are going to
21:27tell their friends it's a terrible
21:28product and then eventually it will fail
21:30so the product itself AKA your content
21:32has to be good and when it comes to
21:34creating educational content
21:36specifically all educational content is
21:38basically a listicle books are listicles
21:40courses are listicles tutorials are
21:42listicles they're just a step-by-step
21:44listical this video is a listicle how-to
21:47videos are listicles even on podcasts
21:49they usually have a list of topics that
21:51they're going to talk about which means
21:52that podcasts are also listicles so when
21:55you're thinking about making a video on
21:57a topic basically just think about what
21:59are the most important things to talk
22:01about when it comes to this topic then
22:02make a list of those things and talk
22:04about them and if you're somebody who
22:06already has experience on the topic
22:07you're very passionate about the topic
22:09or you're very good at it you should be
22:10able to talk about it off the top of
22:12your head for the most part but it
22:14definitely does help to have kind of
22:15like a bullet point style list under the
22:17listicles of things to talk about now
22:19there are basically two different types
22:20of listicles the first one that I was
22:22talking about is experience stylisticals
22:25this is where you talk about topics that
22:26you either have experience on you're
22:28very good at or you're very passionate
22:30about and it's basically talking about
22:31ideas the other type of listicle is a
22:34fact-based listicle now this one is a
22:36little bit more difficult to make and it
22:38requires a lot more research and it's a
22:40little bit harder to write the scripts
22:42for but it's also much easier to hire
22:44someone else to write those scripts for
22:46you because you're not talking about
22:47your own experiences you're talking
22:49about facts so a lot of the videos that
22:52I do are fact-based listicles so for
22:54instance the 21 highest paying work work
22:57from home jobs that is a fact-based
22:59listicle I talk about different data
23:00that I collected from across the
23:02internet and sure I do give my opinion
23:03here and there but for the most part
23:04it's just data and facts that I'm
23:06talking about I'm just Gathering and
23:07collecting a lot of the different best
23:09resources from the cost of the internet
23:11and presenting it to someone so those
23:12are two great ways to make good
23:14educational content and of course
23:16there's a lot more to it than this again
23:18this is one where I could probably do an
23:20entire series of videos on how to do it
23:21let me know if you'd like that and
23:23another way to make sure your content is
23:25good is to include metaphors analogies
23:28stories and anecdotes these are ways
23:31that you really breathe life into your
23:33content you talk about your own
23:34experiences for instance or you talk
23:36about the experiences of other people
23:37you give metaphors and analogies to
23:39explain complex subjects you might also
23:41reference books or other educational
23:43channels or other just really good
23:45resources this is how you really breathe
23:48life into your content and make it
23:49really good and remember what I said
23:51about your ideal audience Avatar being
23:53you from a few years ago you should
23:55literally pretend like your talking to
23:57yourself from a few years ago like that
24:00is literally what I do I pretend like
24:01I'm talking to a younger version of
24:03myself and you're trying to convince
24:04them that what you're saying is right
24:06like imagine if you went back into 2012
24:092013 and you were trying to convince
24:11yourself to buy Bitcoin right that's the
24:14kind of conviction that you want to have
24:15when you're talking to the younger
24:17version of yourself like you know
24:18because you saw the Bitcoin went up like
24:211000x but the younger version of
24:23yourself is going to be really skeptical
24:24of that so you have to convince them and
24:26that's another way that you can be
24:27really charismatic and make better
24:28content number seven I want to talk
24:30about is volume negates luck and really
24:34I'm not so sure that there is even such
24:36a thing as luck there are probabilities
24:38and everything in life is a probability
24:41so let's say for instance that you were
24:43trying to get better at baseball and so
24:45was your friend now your friend tries to
24:47get better by watching videos on YouTube
24:49about baseball reading books about how
24:51to swing a bat studying how other people
24:53swing a bat and he does that for three
24:55months before he actually swings the bat
24:58you on the other hand go out and you
25:00start swinging the bat now you might
25:02also be watching a little bit of content
25:03here and there but you're putting the
25:05Reps in who do you think is going to be
25:07better at hitting the ball and swinging
25:08the bat after three months of course the
25:10person who's putting the Reps in and
25:12swinging the bat is going to be better
25:13and it's the same thing with YouTube I
25:15see this all the time where people will
25:17think about some video they're gonna
25:19make for like three months they'll think
25:20about the video they'll take a bunch of
25:22time researching it and then they'll
25:24take a bunch of time script writing it
25:25and then they'll you know take forever
25:26to come up with a perfect thumbnail and
25:28perfect title and then they'll take
25:29forever to record and edit the video and
25:31then finally three months later they
25:33have a video to post on YouTube and then
25:35when it fails they get really
25:37discouraged because it took them three
25:39months to make that video and this is
25:40exactly what happened to me when I was
25:42first starting YouTube so when I first
25:44started YouTube with this channel I had
25:46kind of like an accountability buddy who
25:48was also starting YouTube at the same
25:49time and he took three months to make
25:51his first video by that time I'd already
25:53made well over 10 videos and by the time
25:56I made my my 10th video because of the
25:58fact that I'd put the Reps in that 10th
26:00video was better than his first video
26:02even though he put way more effort into
26:05it than I did and the truth is right now
26:07if you've never made YouTube videos
26:08you're probably like level zero out of a
26:11hundred when it comes to skills maybe if
26:12you've made videos before your level
26:14like 10 or 20 out of 100. the only way
26:16you're gonna get up to a level like 80
26:18out of 100 where you're gonna
26:19consistently be able to make really good
26:21videos is by putting the Reps in you
26:23have to make videos to get good at
26:24making videos it's that simple and going
26:27back to the baseball analogy every time
26:29you make a video you're kind of trying
26:31to hit a home run you're trying to get
26:33it to where it gets a hundred thousand
26:34views plus the greatest baseball hitter
26:37of all time arguably is Barry Bonds and
26:39he only hit the ball 29 of the time
26:42right that was his batting average that
26:44means seventy percent of the time he
26:46missed and a much greater percentage of
26:48the time he didn't hit a home run so if
26:51you're trying to hit a home run on
26:53YouTube by just making one video that
26:55takes three months at a time even if
26:57you're highly skilled your chances of
26:59hitting a home run are extremely low so
27:01if you're not highly skilled it makes
27:02more sense to just make more video
27:04because like I said before the number
27:06one reason that videos go off the number
27:08one reason why they go viral is the idea
27:11not all of the other stuff so you just
27:14want to make as many videos as possible
27:16to put in those reps and also give
27:18yourself more chances to succeed so the
27:20solution here is volume and consistency
27:23and volume negates luck so if you have
27:26like a five percent chance of a video
27:27popping off with you just kind of doing
27:29your best and just making sure that
27:31you're consistently uploading versus a
27:3310 chance of it popping off if you spend
27:35three months on it it makes much more
27:37sense for you to just make 10 of the
27:39five percent chance videos than one of
27:41the videos where you have a 10 chance I
27:43hope that makes sense a little bit of
27:45math there a little bit of probability
27:46but yeah volume and consistency number
27:49eight keep doing what works so you're
27:52throwing a bunch of stuff against the
27:53wall you're seeing what sticks when
27:55something finally does stick keep doing
27:58what is working double down on that for
28:00an extended period of time so for me the
28:02thing that really stuck at first was
28:04talking about college degrees I kept
28:06doing that for like a year and a half
28:07two years then later on I started
28:10talking more about alternative education
28:12and careers I kept doing that for a
28:14while and then now I'm kind of at the
28:15point where I talk about remote jobs as
28:17well as talking about side hustles so
28:19you can easily pivot later on it's not a
28:21problem at all but once you find
28:22something that works make sure you
28:24double down on that and do that thing a
28:26lot I put a lot in this video but like I
28:28said I am going to be doing a workshop
28:31where I go really deep on these Concepts
28:33and go over a bunch of other stuff and
28:34also give you guys a bunch of really
28:36good resources and that will be exactly
28:3872 hours after this video posts so check
28:41the date down in the description as well
28:42as the pen comment below and you can
28:44click on that as well if you're
28:45interested in attending the workshop it
28:47will be a live Zoom session with me I
28:49will be there you'll get to talk to me
28:50ask me questions Etc so hope to meet you
28:53there that would be awesome and if you
28:54haven't checked it out already go ahead
28:55and check out my video on the 21 highest
28:58paying work from home jobs since I
29:00mentioned that earlier in the video and
29:01you can look at that by clicking right
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