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From College Dropout To $90k/Yr In Digital Marketing

Shane Hummus2022-08-24
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5K views|1 years ago
💫 Short Summary

Kenneth Lee transitioned from a bank teller to a successful digital marketer after taking a course on paid advertising and digital marketing. The course helped him secure his first job in performance marketing, focusing on running Facebook and PPC ads. He moved through different positions in the field, emphasizing practical experience over traditional education. The speaker criticizes college education for lacking practical skills and highlights the value of digital marketing expertise in the current job market, recommending in-demand skills for a competitive edge.

✨ Highlights
📊 Transcript
Kenneth Lee's transition from bank teller to digital marketer.
01:02
Lee's decision to learn about paid advertising and digital marketing due to the rise of e-commerce.
Taking Seth's course to learn how to create a portfolio, gain experience, build a website, and use LinkedIn for job opportunities.
Lee's journey into digital marketing starting from curiosity and leading to a successful career.
Summary of Digital Marketing Course
02:34
The course lasted six to eight months, covering topics such as paid traffic, campaign setup, and account optimization.
Emphasis was placed on taking action and building a portfolio with a website, blog, and e-commerce site.
The course helped the individual secure their first job in performance marketing, specifically in running Facebook and PPC ads.
Managing campaigns and focusing on performance were crucial aspects of the job, with clients providing advertising budgets.
Progression in digital marketing career.
05:42
Started at 60k salary, handling basic tasks.
Second job during COVID, remote work managing Facebook ads, 65k salary.
Currently at larger agency, earning 90k with bonuses, managing bigger budgets and clients.
Emphasis on growth opportunities, practical experience, and action for career advancement.
Critique of traditional college education and promotion of practical job skills.
08:40
Personal anecdote of accumulating debt without job prospects post-college.
Seth's digital marketing course offers cost-effective practical skills for high-demand jobs.
Emphasis on specific and niche knowledge to generate revenue in various businesses.
Highlighting the value of practical skills over traditional education.
Importance of practical digital marketing skills over traditional college education.
10:25
Emphasizes the necessity of digital marketing expertise in the current job market.
Companies often have to provide additional training to marketing graduates due to their lack of practical experience.
Learning in-demand skills is crucial for gaining a competitive edge in the job market.
Practical experience is deemed more valuable than a college degree in the long term.