00:00you might have heard the saying that
00:01people eat with their eyes first well in
00:03the world of e-commerce they buy with
00:05them first to photography plays a
00:07crucial role in selling products but
00:10before you go spending thousands of
00:12dollars on that new camera and lighting
00:13setup I'm gonna show you how to take
00:16amazing product photos on a budget by
00:18simply harnessing the power of your
00:20smartphone and natural light online
00:27trustworthiness of your brand is often
00:29judged based on how you visually present
00:31it since online shoppers can't touch
00:34your products they really base their
00:36purchasing decision on the value that
00:38the product photo conveys that often
00:40means having high quality beautiful
00:42product photography so to get started
00:45here's a list of everything you need a
00:48the higher the megapixel count the
00:50better a mini tripod it's a low
00:52investment with a high payoff it stops
00:54camera shake and can help you
00:56standardize product photo angles and
00:58trust me your arms will thank you later
01:00a white backdrop your backdrop should
01:04always be white because it reflects
01:06natural light onto the product resulting
01:09in an evenly lit photo remember to look
01:11for pure white as off later cream will
01:13be more difficult to control light with
01:15scotch tape you want tape to hold things
01:18down and to fix things to your backdrop
01:20sticky tack also works great white
01:23bounce boards when you're lighting with
01:25a window light there will be a bright
01:27side where light is striking the product
01:29and a shadow side this shadow side will
01:32typically be too dark and so we need to
01:34use something light to reflect the light
01:36back into the shadow brightening it up
01:38the right room what I mean by this is
01:42you're gonna want to be in a room with
01:43Windows the bigger the window the more
01:46natural light you'll get it diffuser
01:48paper and to smash that like button and
01:50subscribe to our Channel all right guys
01:52so one thing I realized we forgot to
01:54include was brackets so I went over the
01:56dollar store picked up these handy-dandy
01:58barbecue skewers and they're gonna give
02:00us all the support we need okay so now
02:02that we have the list of things we need
02:03let's start putting these things
02:30place your table as close to the window
02:33as possible you'll want to start with
02:35the window 90 degrees to the right or
02:37left of your setup when shooting next to
02:39a window you want to shoot when the day
02:41is brightest take a look at the weather
02:43is it a fully sunny day or is it an
02:45overcast day if the Sun is too strong
02:48you don't need to completely scrap a
02:49photo shoot instead hold a thin white
02:52sheet that light can pass through notice
02:54a diffuser against the window so as you
02:56can see behind me there's a lot of
02:58sunlight coming in this is gonna create
03:00a really blown out image so we're gonna
03:02want to use some diffuser paper as I
03:04said before you can use parchment paper
03:06but my window is pretty large so I'm
03:09gonna use this drop sheet that I picked
03:10up at the dollar store and it's gonna
03:12give us the exact same effect this will
03:15soften the light and create a less harsh
03:17effect avoid hard light at all costs as
03:20it often makes colors look more
03:22saturated and will highlight even the
03:24most miniscule flaws not normally
03:26visible to the naked eye if the Sun
03:28suddenly decides to hide behind the
03:30clouds causing the level of natural
03:33light to drop make sure that you have
03:35your foam boards on hand that's so that
03:37you can bounce and intensify the light
03:39to fill shadows using a white surface
03:41helps reflect natural light from the Sun
03:43back onto the product don't be afraid to
03:47play with the angle of the reflector to
03:48find the right balance between shadows
03:50and lighting also don't forget to turn
03:53off all the other lights inside the room
03:54you're shooting it as other light will
03:56contaminate the set this is really
03:58important and is such a common mistake I
04:00definitely know I've made it before I'm
04:02not gonna lie the most crucial part of
04:05every photo setup is the lighting and
04:06it's also the hardest part to get right
04:09there's no quick fix or
04:11one-size-fits-all solution different
04:13products will require different lighting
04:15since they're different sizes and
04:17dimensions it's up to you to figure out
04:19what works best for your products be
04:21open to trying and adjusting new things
04:23once you get a handle on the basics
04:26it'll be a case of trial and error until
04:28you find the perfect formula now that we
04:30have our setting and lighting sorted
04:32let's think about angles no one just
04:34wants to see a straight to camera shot
04:37especially not with products we want to
04:39visually answer any questions that your
04:41customer might have that the product
04:43descriptions don't fully explain that's
04:46why having a variety of camera angles is
04:48so important the ultimate goal is to
04:51shoot your product from every angle
04:52giving your customers a 360-degree view
04:55of the product if you're not sure which
04:58features you should capture focus on
05:00features that showcase the quality of
05:02your product take close-ups of the
05:04fabric print detail texture or even your
05:07products being put to use be sure to
05:09highlight the detailed elements of your
05:11product especially the ones that
05:13customers might want to inspect for
05:15those new to product photography
05:17I recommend moving around the product
05:19rather than moving around the camera
05:21keeping the product in roughly the same
05:23place each time and rotating it means
05:26your final shots will all be frame the
05:27same consistency here is key these are
05:31the main camera angles you should be
05:32aware of and experiment with during your
05:34photo shoot I level this shows the
05:40product exactly the way you see it in
05:41reality this is recommended for your
05:44hero image high angle shows the product
05:46from above as if you're looking down at
05:48it from an angle low angle from below as
05:52if you're looking up at the product
05:53bird's eye this shows the product
05:55directly from above as if you're
05:57standing directly over it slanted this
06:01shows the product from one side as if
06:03you're looking side on at it finally
06:05we're ready to shoot now before we start
06:08busting at our phone here's a checklist
06:10of tips we're gonna run through to
06:12ensure your phone is ready to shoot
06:14firstly ensure your phone is charged and
06:17you have backup storage to store your
06:19images set up your white balance to
06:21properly set the white balance according
06:23to the light temperature in your setup
06:25touch the WB button and then touch the
06:28white background check your exposure
06:30touch the circular exposure button and
06:33then touch your product so that the
06:35camera knows to properly expose the
06:37product keep things in focus
06:39touch the circular focus button and then
06:42touch your product so that the camera
06:44knows to properly focus on the product
06:46make sure you lock your settings when
06:48you're finished adjusting parameter
06:50make sure to tap each one again to lock
06:53it in place this will keep the camera
06:55from auto adjusting the settings when
06:57you're taking your images when shooting
06:59we're gonna want to avoid the zoom
07:01feature as this significantly reduces
07:03the quality of the image avoid using the
07:06flash as this will over expose your
07:08photo and distort the colors once we
07:11have our shots we can start editing them
07:13right from our phone all right guys now
07:15that we're done shooting our product
07:17photography we're onto the next crucial
07:18step which is editing our photos now
07:21don't get intimidated you don't need a
07:23super computer and we're not going to be
07:25doing any intense deep dives into
07:27editing software all you need is your
07:29cell phone and to prove how easy editing
07:32photos can be we're gonna do it right
07:34here right now okay so first thing
07:36you're gonna want to do is go to the app
07:37store and download an app called
07:39Photoshop mix so you're gonna open that
07:42up and you're gonna go to image where it
07:46says on my phone that's we're gonna pull
07:48them from we're gonna go to our recents
07:51we're gonna come down here I think well
07:54we'll go with this picture of this
07:57teacup it looks pretty nice so first
08:01thing you're going to want to do is we
08:02did on the white background because it
08:04makes it easier to isolate our object
08:06from the background so first thing we're
08:09going to do is we're gonna come here and
08:11we're going to go to cutouts when we get
08:15to cutout we're going to hit Auto okay
08:18auto does a lot of the work for us
08:21but as you can see looking right here
08:23it's not exactly perfect so what we're
08:26going to do is we're gonna hit our smart
08:29tool right down here and we're gonna get
08:32in all the parts that it missed
08:34make sure to zoom in so that you can
08:36really see the detail you really don't
08:38want to get the white background in so
08:40if you do get the white background so
08:42you can see right there as I did you're
08:45gonna go to here you're gonna hit
08:47subtract and you're just gonna get it
08:50out of there there you go so now that we
08:53have our image all cut out from the
08:55background looking nice and crisp what
08:58we're gonna do is come up here to that
09:00layer button and we're
09:01hit add layer now we're gonna hit color
09:03down here and we're just gonna go for
09:06the white white looks really clean and
09:08you can't really go wrong with it
09:10so there we go and Oh where'd the image
09:13go it looks like it disappeared what
09:15we're gonna do is we grab this layer
09:17right here and we move it down to the
09:20bottom and there we go now it's looking
09:25pretty clean I'm pretty happy with it
09:27we're just gonna hit save go to our
09:29camera roll and boom the image is done
09:33and ready to be uploaded to your Shopify
09:35site well show you what it looks like
09:39looks pretty good most people won't ever
09:42know that you filmed it on a cell phone
09:44other factors you can adjust our aspect
09:47ratio timer grids and levels as well as
09:50highlight clipping which shows you
09:52precisely what is overexposed in the
09:54image once you've taken your images you
09:57can also adjust color exposure tone and
09:59contrast additionally you can upload all
10:02of your images onto a computer and work
10:04from there the choice is yours there you
10:07hopefully this tutorial has helped you
10:09realize that there is nothing stopping
10:11you from starting your own business or
10:13taking amazing quality product
10:15photography you don't need a fancy
10:17camera all you need is a bit of
10:19ingenuity don't forget to subscribe to
10:21our Channel what videos would you like
10:23to see to help you grow your online
10:24business let me know in the comments
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