00:00welcome to the world's best Facebook ads
00:02tutorial it doesn't matter if your skill
00:04level is beginner or Intermediate by the
00:06end you're going to be an expert today
00:09we're going to cover exactly when you
00:10should use Facebook advertising and when
00:12it won't work how to sign up to Facebook
00:15a clear step by step of setting up ads
00:19how to read the data in the ad account
00:21the best ads that you should be using on
00:24Facebook how to not get banned on
00:26Facebook and most importantly how to
00:28start running ads profitably so you can
00:30make lots of money so you're probably
00:32wondering why should you be listening to
00:34me at the age of 23 I launched Facebook
00:37ads for my brand caling blankets and I
00:39did over $10 million in sales in the
00:41first year since then I've spent over
00:43$100 million on my own Brands through
00:46Facebook ads I'm going to run you
00:48through absolutely everything that I've
00:50learned and the new step-by-step
00:52instructions because after the Apple
00:54privacy updates all of the previous
00:56videos are outdated I've also launched a
00:59completely free Shopify course with
01:01thousands and thousands of members gurus
01:03will charge you lots for this if you
01:05want access to it all you need to do is
01:07comment Facebook ads below and I'll send
01:10you the link all right let's get into
01:11the video the first question I often get
01:14asked is who should be using Facebook
01:16ads well it's perfect for most
01:18businesses the best businesses that I
01:20see using Facebook ads include
01:22e-commerce businesses marketing agencies
01:25app businesses and people trying to
01:27generate leads it's also really good for
01:31small businesses trying to attract local
01:33customers now you're probably thinking
01:35that's most of the economy and that's
01:38true because Facebook actually owns
01:40Instagram WhatsApp and it has over 3
01:44billion monthly active users yeah that's
01:47over onethird of the world's population
01:50use it every single month because of all
01:53of that data that they have they can tug
01:55any ideal customer for any business the
01:58other huge benefit of Facebook
02:00advertising compared to any other
02:02platform is your ability to rapidly test
02:06different types of ad creatives at very
02:09low budgets and adjust accordingly more
02:12on that later so how does Facebook
02:14advertising work it's basically a
02:16machine I want to put $1 in to the
02:19machine and I want $2 to come out to do
02:23this we need to make sure that we have
02:24the correct settings and also the
02:27correct creatives within the ad account
02:30to get the best performance because
02:32Facebook wants you to make money however
02:34if you give it the wrong settings and
02:36wrong creative it just won't be able to
02:38do that for you and that's what we're
02:40going to go over today so next we're
02:42going to set up a following in this
02:43order we're going to set up a business
02:45manager a Facebook and Instagram page
02:48then we're going to verify the domain
02:50create a Facebook pixel we're going to
02:52add a payment method and we're going to
02:54create an add account so the first step
02:56is we need to go to business.
03:00this is where you can set up your
03:02business manager you do not want to run
03:04Facebook ads from your personal account
03:07alone you really want to set up a
03:08business manager because you're going to
03:10get less bands and you're going to have
03:11way more control with the settings that
03:13you have so then we just need to click
03:15create accounts and we can use our
03:17Facebook details to set up a business
03:20manager it's really important that you
03:22want to use a Facebook account that has
03:24been used before hopefully over 6 months
03:27old if it's not make sure that you post
03:29on the Facebook every now and then to
03:32make Facebook think that you're a real
03:34person because you are the other thing
03:35that you really want to do is make sure
03:37that you're making the name of the
03:39Facebook account exactly what matches on
03:41your passport your license and even your
03:44business registration documents if you
03:46have them after you're in your business
03:47manager make sure you come to business
03:49information and go to your legal name
03:52your address phone number all of these
03:54kind of things and make sure that
03:56they're accurate you can even use their
03:58business verification status
04:00if you are a registered company all of
04:02this stuff is going to signal to
04:04Facebook that you're a trusted user and
04:06will reduce the amount of times you get
04:08banned one other thing you should know
04:09about a business manager is you can come
04:11into this people section and you can add
04:14users to the account each user can have
04:17a different level of access for example
04:19admin access and you need to be really
04:22careful about who you give that level of
04:24access to and finally make sure that you
04:26set up two Factor authentication not
04:29only for your yourself but every single
04:31user on the platform to avoid yourself
04:34getting hacked because what will happen
04:36if you get hacked then they will remove
04:38you as a user and they'll spend lots of
04:41money on your credit card one tip with
04:43these users is add a really trusted
04:46second party as an admin in case your
04:48personal Facebook gets banned so you can
04:50still access your ad account next step
04:53is Pages now a lot of you may already
04:56have a Facebook page that you can simply
04:59click add and add the Page by entering
05:01its name alternatively if you don't have
05:04a page for your brand yet you can simply
05:06click add and click create a new page
05:10you can follow the prompts if you're
05:11using a brand or starting an agency this
05:14is a very similar process for Instagram
05:16account simply click Instagram accounts
05:18click add and click connect your
05:20Instagram account you'll be redirected
05:22to another browser where you simply just
05:24need to log in to your own Instagram
05:27this is a really important step because
05:29it will now allow you to advertise
05:31through those pages that you've already
05:33created in the past there's no point
05:35having multiple Pages if you're creating
05:37a new Facebook page from scratch make
05:40sure you warm it up with a couple of
05:41posts change the profile picture change
05:44the name to something appropriate
05:46because without this you're just not
05:48going to get any results when we run ads
05:50all right the next step is we need to
05:52come to ad accounts and then you can
05:54click add and click create new account
05:58now when naming the ad account this is
06:00simply for your organization you would
06:02create a brand new ad account for every
06:04single either business that you launch
06:07product that you launch on different
06:09brands or even if you start advertising
06:11in a brand new region for example udy
06:13sells in Australia but we'll have a
06:16different ad account for the US this is
06:18mainly just an organizational and risk
06:21tolerance thing ensure that you select
06:23the correct time zone in the settings
06:25because this is what you're going to be
06:26using for your internal reporting select
06:29the cor currency as well that you're
06:31actually selling your product in this is
06:33because you're going to need the sales
06:35of the product that you're selling to
06:37pay these future bills make sure that
06:40you select that you are creating this ad
06:41account for yourself and click create
06:44you can then add yourself to manage the
06:46ad account click assign and it should be
06:49ready to go you will then be prompted to
06:52click add payment info this is really
06:54important you can select the currency
06:56again that you plan to sell with and
06:59it's really really important that you
07:00can't actually change this once you set
07:02it up so make sure that you do it
07:04correctly one trap that I often see
07:06people make when setting up Facebook ad
07:08accounts is they don't take their time
07:10and Facebook in the early stages will
07:12limit how many business managers you can
07:14create and how many ad accounts you can
07:16create so really take your time simply
07:18add your credit card details click save
07:21and you should be ready to run ads
07:23another payment processing tip that I
07:25have is do not use PayPal I've seen a
07:28lot more people get Facebook ad account
07:30banned using PayPal and it's just extra
07:33risk the other benefit is you can
07:35actually get credit card points or cash
07:38back using credit cards to really offset
07:41the costs oh one more thing make sure
07:43that when you're filling out your credit
07:45card details again you take your time
07:47I've seen people misfill their credit
07:49card details three times and get the ad
07:51account banned before it even gots
07:53started now we're almost done with our
07:55settings but we need to come down to
07:57Brand safety and click domain domain
07:59we're going to click add domain click
08:02create new domain and just simply enter
08:04your website details you'll then be
08:07prompted to copy and paste this meta tag
08:09in that in between the head and head tag
08:12on your website which is super simple to
08:14find on all platforms like Shopify and
08:17webflow in Shopify it's in the theme
08:20settings and webflow you can see you can
08:22just click here and then paste the code
08:25so now we've only got one more step
08:27before we can launch our campaigns and
08:28start making money are you still with me
08:31we simply need to go into pixels now if
08:34you come here at the moment pixels has
08:36now moved to something called data sets
08:39don't worry it's basically exactly the
08:41same as it always has been you can click
08:44add and then you can name your data set
08:46such as your Shopify store name or any
08:48of your agency name and click create
08:51this will then give you this little ID
08:53at the top right that you can copy and
08:55paste and also open an events manager to
08:58set up any type of tracking now before I
09:01lose you don't worry if you're using
09:03something like Shopify they made this
09:05way simpler and also way more effective
09:09Shopify basically now shares all of its
09:11data from its purchases back to Facebook
09:14so you can track accordingly so with
09:16this pixel we don't actually need to
09:18copy and paste it into Shopify so now
09:20all we need to do to link our ad account
09:22and our pixel to our Shopify store in
09:24the most effective way is come into
09:27Shopify add Facebook as it Channel link
09:30the account by logging in select all of
09:32the things that you've just set up and
09:34submit it now this pixel will be set up
09:36to track all kinds of things like page
09:39views ad to carts and also purchases if
09:42that doesn't make sense trust me I'm
09:44going to explain it in about a few
09:46minutes I know that setting stuff is
09:48boring but if you do not do that
09:49correctly you may get very very bad
09:52results or no results at all now's the
09:55fun stuff we're going to set up our
09:57advertising campaign this is where I'm
09:59going to show you all the special Source
10:01the stuff that I've learned over the
10:02years first we're going to start with
10:05the campaign to get to the campaign all
10:07we're going to do is come to our ad
10:08account and we're going to click open in
10:11ads manager this is going to be your
10:13home for the next 10 years as you print
10:15money when you come into the ads manager
10:17you're going to see that you've got
10:18three levels you've got campaigns ad
10:21sets and ads I'm going to get to each of
10:23them in a second but let's start with
10:25the campaign click create and you're
10:27going to be prompted with a bunch of
10:29options that you can run with your
10:30campaign put simply a campaign is simply
10:33the objective that you are trying to
10:36achieve with your business now you might
10:39think I just want people to look at my
10:41product but is that really what you want
10:43do you really just want to get website
10:45traffic or brand awareness no you
10:48actually want to create sales so 99% of
10:51the time you should be using this
10:53conversion sale objective for your
10:56business this is because all of the
10:59these other forms of traffic Facebook
11:01has so much inventory so much
11:03availability for it because it's so bad
11:05it just doesn't create sales so if I
11:08used something like an engagement or a
11:11lead campaign I would get lots of
11:13activity but zero sales and therefore I
11:16won't be able to spend as much on
11:17Facebook advertising and my business
11:19won't grow so for an e-commerce example
11:22that's what we're going to do today
11:23we're going to click sales then click
11:26continue you're then going to be
11:27prompted to other us it Advantage Plus
11:30shopping campaign or a manual sales
11:33campaign an Advantage Plus is basically
11:36giving Facebook the entire control for
11:39all of the other things that you're
11:41going to do later on in the adset level
11:44just click manual for now because I want
11:46to show you the only other thing that's
11:48really important on the campaign level
11:50settings so the first thing is we can
11:53label our campaign Advantage Plus and
11:57USA I'll explain that in just a bit next
12:00we've got the categories which we can
12:02basically ignore then we've got this
12:04section which is often pre-selected
12:06which is use a catalog we can turn this
12:09off for now because we can change this
12:11at the ad level then we've got an AB
12:13test which we do not need because we can
12:16test things in a different way I'm going
12:18to show that really towards the end of
12:20the video then finally we've got this
12:22Advantage campaign budget I'm really
12:24glad that you're watching my video at
12:26the moment because a lot of people are
12:28teaching Facebook ads wrong since that
12:31iOS update the annoying thing is I used
12:33to teach this old method as well and
12:35people are still watching those videos
12:37but it has changed you see the old way
12:40that people used to run Facebook
12:41advertising is they would have a top of
12:43funnel which would consist of lots of
12:46different interest based targeting then
12:48they would have a middle of funnel which
12:50would basically be retargeting people
12:52that have some level of certain
12:54awareness around your product maybe they
12:56went to the website maybe they watched a
12:58video and then you have bottom of funnel
13:00which have people that have like
13:01basically already checked out or even
13:03purchased previously the reason why I'm
13:05telling you this is because all of that
13:07is out of the window and this Advantage
13:09Plus setting is basically all you need
13:12to Target everyone across all of those
13:14stages the exciting thing for you as the
13:17viewer as a beginner or intermediate is
13:20that Facebook advertising just got so
13:21much simpler because all you need to do
13:23now is set up one campaign and then
13:26introduce creatives to it in a unque
13:28unique way and you can compete with some
13:30of the world's best Facebook advertisers
13:33and that's Facebook's goal they don't
13:35want to make these settings and a small
13:36mistakes here mean that you can't
13:38perform so the structure is going to be
13:40the following one campaign at the moment
13:42and the only time that you would create
13:44multiple different campaigns is if you
13:47have multiple offers or multiple
13:49different types of products which is
13:50more advanced we can chat about that in
13:52a bit because I really want to start
13:54teaching you how to create an adset if
13:57that confus you I promise you it's it's
13:58going to make a lot of sense in a second
14:01we're going to click Advantage Plus on
14:03and because we've clicked this now we
14:05need to decide how much money we are
14:07going to spend on this campaign I'm just
14:09going to leave it at $20 at the moment
14:12but coming up next I've got a full row
14:14as calculator and margin calculator as
14:16well as how to set your daily budgets so
14:19stay tuned for that we can ignore this
14:21budget scheduling for now and then we
14:23can click next now you might have not
14:26seen that transition but we've actually
14:29to the adset level now you can also see
14:32that here we've got our campaign name
14:34and then we've got our adset level
14:36nothing we change within this is going
14:38to change the settings that we just set
14:40up prior the adset is where we're going
14:42to tell Facebook to advertise first up
14:45we've got this conversion which we do
14:47want it on the website the default is
14:49correct then we want the performance
14:51goal now if you're running Ecommerce and
14:53probably want to do maximize value of
14:56conversions next we want to select the
14:58pixel and make sure that it's correct
15:00this is the one that we linked with
15:02Shopify then we click conversion event
15:04and realistically there should be these
15:06conversions API all set up if there's
15:09not you've got a wrong link with Shopify
15:12we want to click on purchase because
15:14that's what we want to create you can
15:16ignore roll as goal for now and in here
15:18you can ignore these attribution
15:20settings for now that is quite Advanced
15:22and we will chat about it towards the
15:23end Dynamic creative is another thing
15:25that I'm going to explain but it's going
15:27to have to be later in the video because
15:29I really want to get this campaign live
15:31we can skip budget and schedule because
15:33we kind of set that up before and now
15:35we've got audience controls this is
15:37really important the main thing is just
15:39making sure that you are advertising to
15:41the correct region we can click edit and
15:44we can click WR in United States and
15:46you'll see this audience definition is
15:48increased and now we are targeting the
15:50entire United States when we're
15:52targeting such a large audience this is
15:55what the industry calls broad because
15:58you're targeting such a broad audience
16:00Facebook has so much flexibility to find
16:03your correct Target customer this is one
16:05of those things that changed when iOS
16:08privacy updates changed simply because
16:10Facebook has less data so you want to
16:12give it as much optionality as possible
16:14in this audience section we can refine
16:16things like age gender and even add
16:19certain interests like pets or even like
16:22activities that they like to do on the
16:24surface level this sounds really
16:26effective because if I'm selling a pet
16:27product I on someone that's interested
16:29in pets but this is another thing that
16:31changed in the iOS update because
16:34Facebook knows less about the customers
16:36this has become less reliable and we
16:38would much rather give Facebook as much
16:41optionality as possible to find the
16:43right customer so I want you to leave
16:45this all blank this is officially a
16:48broad audience and that's it how easy
16:51was that we basically set up our
16:53campaign and our adset with very little
16:56effort if you're becoming a little bit
16:58more advanced and starting to get sales
17:00the one thing that we definitely do at
17:02the ud and a lot of other brands is
17:04we'll use exclusions to do this you
17:07click add exclusions you can add certain
17:09lists such as your previous purchases to
17:12find this you can go to your email
17:13software export your purchases and
17:16upload them to this exclusion list this
17:18is because we don't really want Facebook
17:20to continually Target our previous
17:22customers we want them to find new
17:24customers as well as I said this is
17:26pretty Advanced and if you're just
17:28getting started out we can ignore this
17:29for now so now we can come to the ads
17:32level now before we start this ad
17:34section let me say that this is the most
17:37common place that people get Facebook
17:39advertising wrong because everything
17:41else is so simple nowadays in terms of
17:43setting up the business advertising to
17:45basically everybody and simply clicking
17:48Advantage Plus campaign it all comes
17:50down to how good your creatives are and
17:53how you approach the creative framework
17:55that I'm about to talk about so before I
17:57set up these ads let's get into the
18:00masterclass of Facebook ad creatives on
18:03the highest level we've got the type of
18:05ads so these include images video ads
18:08Dynamic product ads carousels and
18:11collections images started out as one of
18:13the most popular formats and then over
18:16the past 2 years they haven't been
18:18performing the interesting thing is
18:20images are now a critical part to every
18:23single business manager then we've got
18:25videos even though images are coming
18:27back probably 70% of your Facebook ads B
18:30is going to be through videos this is
18:32because videos allow you to communicate
18:35more marketing angles and capture more
18:38attention which we're going to talk
18:39about next then you've got Dynamic
18:42product ads this is where we serve up
18:45the recent thing that people saw on the
18:48website and it's much more like product
18:50imagery then we've got carousels which
18:52is basically a series of images and
18:54videos and finally we've got collections
18:57which is basically an in platform
18:59experience truthfully 90% of your budget
19:02even more is going to be images and
19:05video then on the second level we've got
19:07the formats of these ads the first and
19:10the most popular at the moment is user
19:12generated content or ugc then we've got
19:16unboxing we've got humor memes also work
19:20we've got influencer photos customer
19:22photos and Graphics user generated
19:25content Works incredibly well as of
19:28video ad so you're probably wondering
19:30why do these format of ads work when
19:32others don't and this is because good
19:35ads follow the following principles
19:37first they explain the unique selling
19:40proposition of the product second
19:42they're able to educate or entertain the
19:45customer which Facebook will then be
19:47able to serve to more customers because
19:50it's a good experience on the platform
19:52thirdly they have a great offer an
19:55urgency as well and finally the last two
19:58is what I see a lot of newbies get wrong
20:00they either run a pixelated product
20:02image or they just run a really boring
20:05ad the format of ads that I was just
20:07talking about like user generated
20:09content is able to communicate a lot of
20:12education and the customers are able to
20:14see themselves within that video and
20:17therefore understand that it is relevant
20:19for them then they can purchase because
20:22they trust the user generated content
20:24compare this to a product image that is
20:27really boring doesn't educate doesn't
20:29entertain so how do you find really good
20:32ads without wasting a lot of money the
20:35best place that you can find example ads
20:38is simply go to app. Trend rocker. you
20:41can sign up for an account and I'll
20:43leave a description in this video Simply
20:45go to the ad section and then all you
20:48need to do is write in your favorite
20:50brand or Niche for example I can write
20:53in coffee now I've got a bunch of
20:55inactive and active ads that I can look
20:58look at what we're looking for is a
20:59format of ads that tick all of the
21:02criteria that I just talked about here
21:04we've got a great graphic campaign that
21:06talks with an offer and creates an
21:08urgency here we've got an awesome user
21:10generated content video one final tip
21:13that I have for ad add creatives is
21:15simply going to either your negative
21:17reviews or your positive reviews or your
21:19competitor's negative reviews and simply
21:22use their main objection in the very
21:25first sentence and film a video this is
21:27called objection advertising so for
21:30example let's say you're trying to make
21:31coffee cheaper for the masses you would
21:34obviously see negative reviews on
21:36expensive coffee shops then you can go
21:38people say coffee is too expensive you
21:41can just record an iPhone video my brand
21:44solves this by this that will crush 80%
21:47of the time so you're probably wondering
21:50how many ads do I actually need to get
21:52started and you probably want to get
21:54three to five ads you definitely want at
21:57least these two video ads and because
22:00images are so easy to create in canva at
22:02the moment and you can pay just a
22:03designer in the Philippines try to get
22:05at least two image ads as well the next
22:08step is we simply come into our ads
22:10manager and we go into the ads level
22:12remember we've set up the campaign level
22:14we've set up the adset level now it's
22:16time to set up our first ever ad now
22:19unlike the campaign level and the broad
22:22adet level we're going to actually
22:24create multiple ads so for this ad we
22:27can do add one and you can just label
22:29that something simple that you will
22:32remember what that type of ad is then we
22:34select the correct page that we're going
22:36to use and select the correct Instagram
22:38account that we're going to use and
22:40click create ad now you really want to
22:42make sure that you've got manual upload
22:44and you've got single image or video we
22:47can simply click add medium add video
22:50upload it the preview of the ad should
22:52appear on the right hand side we can
22:55then scroll down and now we've got to
22:57input the text text of the ad now very
22:59similar to what I was talking about
23:01before good copy should educate explain
23:04unique selling proposition have an offer
23:07and urgency and are not boring if you
23:10want to use chat GPT for this simply
23:12give it your unique selling propositions
23:14and ask it to create headlines and also
23:18body text once you've added the headline
23:20and primary text then you just need to
23:23go down and you click into add website
23:26enter your URL and and click public this
23:29will then take a while to approve this
23:31is now going through all of Facebook's
23:33filters if you've used bad language or
23:35you've called out bad attributes of
23:37people then there is a chance that it's
23:39not going to get approved this doesn't
23:41mean that your ad account is going to
23:42get banned but it's not a great start
23:45this is why I suggest being really PG
23:48initially and slowly warming up your ad
23:50account with less provocative language
23:52and ads this is especially the case if
23:55you're running Fitness offers to create
23:57a second ad within that ad set because
24:00remember we want to run 3 to five ads
24:03when initially testing we click quickly
24:06duplicate and now we can simply change
24:09this created by clicking remove all and
24:11uploading a new video we can decide
24:14whether we want to keep this text
24:16consistent or tweak it so that we can
24:19get a different result or change it to
24:21get an even more different result this
24:23is probably the perfect time to talk
24:25about testing Frameworks and how to
24:28define your budget let's start with
24:30defining your budget to Define your
24:32initial budget there are a few things
24:34that you need to know I recommend if
24:36you're a beginner you want to start with
24:38your daily Budget on the campaign level
24:41with about 10 to 30% of your product
24:45sale price this means that if I'm
24:47selling something worth $100 I'd want to
24:49be spending $10 to $30 a day initially
24:53how long do we spend that before we can
24:55make any decisions on the creative level
24:58so you're introducing five creatives we
25:01really want to make sure that we've
25:03spent at least two times our average
25:06order value or the sale price of our
25:09product before we make any decisions
25:11with it this is to prevent you from
25:14creating a creative that may work and
25:16you introduce it to Facebook and then
25:18you're trying to get some sales and it
25:20spends $3 $5 and you're like nah this
25:23isn't working by allowing us to spend
25:25you know $200 for $100 product on that
25:29creative we can definitively roll out
25:32that it is not a good creative and turn
25:34it off another thing you need to
25:36consider here is the buying Journey for
25:38your product if you're selling furniture
25:40it might take a couple of weeks for them
25:42to make the decision months even whereas
25:44if you're selling an impulse purchase
25:45people might buy it quickly so be
25:48patient here if you've created amazing
25:50creators with my framework then chances
25:52are they should be able to work so now
25:54let's say that you've got three to five
25:56creatives working and you're getting
25:58some sales how do you increase the sales
26:01of this ad account it's simple you're
26:03going to introduce new creatives into
26:06this existing campaign structure that
26:08you've added so I'm going to create two
26:10to three new creatives and I'm going to
26:12upload them into the adet if you're
26:15spending very very small amounts you
26:17might just want to introduce one
26:19creative at a time this is a great
26:22opportunity fug introduce very very
26:25different creatives over time for
26:27example if I'm selling hoodies to
26:28boyfriends that are buying a gift for
26:30their girlfriends maybe I want to create
26:33a brand new creative Woodies for
26:35grandarts by introducing these new
26:37creatives and by having our really broad
26:40targeting that we set up before Facebook
26:42is able to run both of these ads and
26:44expand the amount of customers that we
26:47can actually capture whereas if I
26:49created a brand new creative that was
26:50targeting the exact same boyfriends then
26:53they're probably going to cannibalize
26:54each other and that's the beauty of the
26:57structure that we just set up so to
26:58recap we add this one creative we let it
27:01spend for two times the average order
27:03value and if there's no sales you kill
27:05it and you introduce another creative
27:07now if that's feeling a little bit
27:08technical I'm going to walk you through
27:10it but first we need to be able to see
27:12what results are actually popping up in
27:14our platform and to do this we need to
27:17customize our table to read the results
27:20we need to use the table settings so
27:22when you're in your ad section make sure
27:25that you've got an appropriate time
27:26selected where the ad were actually
27:28running then what you need to do is come
27:31into here and click customize columns
27:34you can delete all of these defaults
27:36because I'm going to give you every
27:37single one right now you can follow
27:39along with me first we've got
27:44then attributing settings date
27:59you want Total and cost and make sure
28:03you can deselect all of these then you
28:09rollers then you want to go to add to
28:12cart and you want Total and cost
28:16remember to deselect all of these
28:18options don't worry we're almost there
28:20we want to go to outbound clicks
28:23outbound click through rate cost per
28:32Impressions and video average play
28:35time the other thing we can do if you
28:38want to get really Advanced is Click
28:40create custom metric and we can add the
28:42conversion rate which equals
28:46purchases divided by outbound
28:50click and you want to make this a
28:53percentage and you can also add average
28:56order value which will be a currency and
29:07purchases we can select both of them we
29:10can save this as a preset Davies columns
29:15and click apply now whenever we want to
29:18find all of these settings all we need
29:20to do is come into this section and
29:22click Davies columns so now you have a
29:25really Advanced view on what ads are
29:27working we can click on any of these
29:30above here to filter by amount spend or
29:33even return on ad spend this will allow
29:36you to use our formula that we had
29:38before let's say we're selling this
29:40product for $100 and this creative here
29:44to have spent $200 but had zero
29:48purchases as it does now and it also had
29:50an unprofitable return on ad spend then
29:54we would turn this creative off and
29:56introduce another another one we don't
29:58have to turn a creative off to introduce
30:00another one if they're all performing
30:02but we do want to make sure that all
30:04unprofitable ads are turned off as
30:06quickly as possible after they've had
30:09enough spend now I can hear you yelling
30:11at me what is a profitable return on ad
30:15spend or what even is return on ad spend
30:18return on ad spend is if you put $1 in
30:21and you get $2 back that's to return on
30:25ad spend so for example if I SP SP $50
30:28and get $1100 back that is also to
30:31return on ad spend now your target
30:33return on ad spend and what is a
30:34profitable return on ad spend will
30:36depend largely on your business and your
30:39product some businesses will have
30:41different return on ad spends for
30:43different products and this is because
30:45it's all about the margin to make this
30:48really simple for you as part of my free
30:50Shopify course I've created this profit
30:53calculator in this calculator we can see
30:55the sale price of our product and we can
30:56input this all of these yellow things
30:59require input so let's say we're selling
31:01a product for $180 we know that if we
31:04spend $9 to acquire a customer which is
31:08by the way on this column here which is
31:10currently at $44 if that was at
31:13$90 we would know that that would create
31:16a two return on ad spend and we would
31:19make a net profit of
31:22$49.50 per product let's just say that I
31:25was going to spend $120 to acquire a
31:27customer now we've only got $19 of
31:30profit so I know that if I'm getting
31:32down to 1.5 rowers with in my ad account
31:36in this metric that I am only making
31:39$19.50 every single customer that I get
31:42now here's where it gets interesting if
31:44I get a customer acquisition cost of 150
31:47at a 1.2 row as I am now losing
31:51$1050 per product that I sell which is
31:54now an unprofitable business so really
31:57real istically if I want to make you
31:58know 30% net profit 20% net profit in
32:02this business I want to be making sure
32:04that I have a Target rollers of two here
32:07so that I can make a healthy profit once
32:10you've calculated this this is basically
32:12what you do every single day you're
32:14manipulating these columns so that this
32:17bottom number here comes out at your
32:20target return on adsb so that you know
32:22that you're profitable one thing I
32:24highly recommend is using the free plan
32:27of triple out I'll leave a link in the
32:29description as well as an affiliate code
32:31if you want to get the paid plan but the
32:33free plan is enough that you can track
32:36all of your advertising platforms and
32:37track your daily profit on a daily basis
32:41I discussed this also in my free Shopify
32:43e-commerce course one of the main
32:45reasons that you want to use the tri L
32:48dashboard is because since those privacy
32:50Updates this return on ads spend within
32:53Facebook can be quite wrong you might
32:55notice this when your Shopify store has
32:57$5,000 worth of sales but it's only
33:00saying that you've actually got you know
33:03$33,000 or $4,000 worth of sales in your
33:06Facebook ad account this is because
33:08Facebook hasn't picked up on the sales
33:11that it's created or the sales are
33:13coming from somewhere else like Word of
33:14Mouth this is why using a holistic view
33:17called Meer which is all of your
33:20marketing channels including Google and
33:22just comparing that to revenue is a
33:25great way to understand how much more
33:27you can spend on Facebook so now you're
33:29an advanced Facebook media buyer what do
33:31you do on a daily basis to maintain the
33:34ad account and grow your business a
33:36Facebook media buyer gets up at 4:00
33:38a.m. has an eyes bath and then they log
33:41onto the Facebook ad account straight
33:43away first of all they check the overall
33:46performance how much did they spend the
33:48day before how much money did they make
33:51and are they profitable and this is
33:52where Triple L is really good or any
33:55profit tracking dashboard next that
33:57makes them decide do I want to increase
33:59my Advantage Plus campaign budget now
34:02you don't want to scale it up too
34:03quickly you can scale up 10 to 30% a day
34:06next a Facebook Advertiser will come
34:08into the ad section and they will turn
34:10off underperforming ads these are ads
34:13that have had an allocated amount of
34:14spend but they're not hitting the
34:16targets next they might introduce one to
34:19three new creatives to their existing
34:22scaling campaign finally they might go
34:24on to Trend rocket or any advertising
34:27library and Pitch new creative ideas to
34:30a creative team or ugc Creator if you're
34:33still not getting results after all of
34:35this it's either your product or your
34:37website looks really bad make sure you
34:39check out my other videos to understand
34:42how to create an awesome website don't
34:44forget to subscribe to our free
34:46e-commerce course don't forget to like
![Welp, Here's what the Fed *Just* Said [Fed FOMC Minutes]](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fl8u23oq1E9E%2Fhqdefault.jpg&w=3840&q=75)
