00:00when I first started my business Journey
00:01it was out of curiosity I was very
00:04observant I observed those that I didn't
00:06want to be like and those that I did
00:08want to be like and that created
00:10contrast that created a polarity it made
00:13me realize that I don't want this I want
00:17this and this is what I'm going to work
00:19towards so that I don't end up like this
00:21because on one side of the coin there
00:23were people that were unfit unhappy in a
00:26consistent cycle of living from paycheck
00:29to paycheck and to me it became very
00:33clear not out of judgment but out of
00:35discernment that that isn't how I want
00:38to live my life and even more so it
00:40seemed that they were unwilling to
00:42change right and I've noticed a lot of
00:44people in my own network are just
00:46friends or people that I'm connected
00:47with where they experience this very
00:50young it's possible to overcome this
00:53limiting belief when you're older but
00:54when you're young you're more of a rebel
00:56you have more of that rebellious Essence
00:59in you and you see someone doing
01:02something and you're like that's stupid
01:04why would I do that and then you
01:06question it and you work away from that
01:08and that could be good or bad but in
01:10contrast to that on the other side of
01:12the coin to people that are living unfit
01:14unhappy unhealthy whatever it may be
01:16there were people that were living the
01:18dream spreading a great message and
01:21educating others and providing value and
01:23just inspiring people to be better to do
01:26better with their lives and to get more
01:27out of life and since I was born
01:3126 years ago I'm 26 now birthday was
01:34just in October so when I was 26 years
01:37old by the time that I was of the age
01:41where I wanted to start learning about
01:42things and start pursuing a better
01:44future for myself I did it on social
01:46media I follow people on YouTube on
01:49Instagram and just other places where I
01:52could pursue my interests and learn and
01:55yes there's always objections here where
01:57it's like yes the people on social media
01:59there's some that are like uh living a
02:02flashy lifestyle there are some that are
02:04just like putting out a message that is
02:06a bit too extreme or they say that
02:09they're happy all the time and so people
02:10think like oh all rich people are
02:12unhappy deep down all of these social
02:15media influencers they're unhappy deep
02:17down they they don't know anything
02:19they're just putting on this facade and
02:21you're like it's everything is a half
02:22truth right you're you're true to an
02:25extent there are some people that way
02:27but to believe that every single person
02:29you see online is that way and that all
02:31of their success is just nothing it's
02:33just a fart in the wind that doesn't
02:35make any sense at all that is completely
02:37that is just the most closed-minded
02:40perspective you could ever adopt for
02:41yourself because why don't you question
02:44that's what curiosity is why are you not
02:46questioning these things and I'm not
02:48talking about the social media
02:50influencers being rich and unhappy I'm
02:51talking about your own limiting beliefs
02:54and reactions to those things like oh
02:58they're all unhappy deep down it's like
03:00what if there are some that aren't
03:02unhappy deep down what if some are
03:04actually extremely happy wouldn't I or
03:07you have to be in their exact shoes to
03:10know 100 for sure wouldn't you have to
03:13have access to their state of mind that
03:15you will never have access to therefore
03:17it's not worth worrying about it's worth
03:19working towards it if that's something
03:21you want and not talking about it and
03:23not talking bad about it and just
03:25throwing other people off a perfectly
03:27good path to take in life so you would
03:29have to pursue that and you would have
03:31to experience that lifestyle to know if
03:34you're going to be perpetually unhappy
03:35because that just doesn't make sense you
03:37can be happy in any phase of life that
03:40you were in that's what spirituality is
03:42all about whether you play the external
03:43game of riches or not you can still be
03:46happy and enlightened in whatever it may
03:48be and so this curious mindset led me to
03:52trying things that I eventually fell in
03:54love with I tried the gym because I was
03:56watching people go to the gym and yes
03:58all of these started out as surface
04:00level shallow Pursuits that's how it
04:01starts out for everyone so I tried the
04:04gym because I wanted to get over a
04:06breakup and I wanted to get jacked and I
04:08fell in love with it and eventually I
04:09attached new why or new purpose behind
04:12it so that it could become a sustainable
04:14and meaningful pursuit in my life and I
04:17tried new skills that people were
04:19promoting and told me would benefit my
04:21life and I fell in love with learning
04:23and I failed a bunch I fell off the path
04:25but I eventually came to the point where
04:27my knowledge my skill set and my
04:29experience that all compounded to the
04:32point of where everything started to
04:34make sense and I was able to navigate
04:36life and business that much more
04:38artfully and so with a vision for my
04:41future and small consistent actions and
04:43failures and everything in between the
04:45entire hero's journey I have built
04:47myself into a lifestyle where I can
04:49research my interests I can write about
04:51them in a creative way and produce a
04:52valuable message that other people get
04:54value from I have full control over how
04:57much I work whether it's zero hours a
04:59day or four hours a day or 20 hours a
05:01day I have full control over that and I
05:04can increase or decrease accordingly and
05:06yes my income can sway sometimes with
05:09that but I have control over it and then
05:11I also have full control over where I
05:14um and the different things that would
05:16normally keep someone chained to a
05:18specific location and I get to build
05:20products and services that will not only
05:23help me but will help other people and
05:25now the the main downside of this
05:26lifestyle is that you are in full
05:28control so however you perceive that and
05:31the uncertainty and discomfort and
05:34everything else on the negative side of
05:37the coin not comfort and security which
05:39are usually just Illusions and are far
05:41more risky uncomfortable and uncertain
05:44than just pursuing things for yourself
05:46and embracing the uncertain nature of
05:48life because that's what it is but
05:50that's the main downside is that you
05:52have to manage and take every aspect of
05:55your life into your own control and so
05:57that's the first lesson out of the 11
05:58more that I want to give you that I've
06:01learned these are just the most
06:02important lessons that I've learned from
06:04building a one-person business from
06:06doing what I want with my life from
06:09talking about my interest and turning
06:11myself into the bit into a business
06:12which has been the theme for the last
06:14two videos right the first one is the
06:17one person business model how to
06:18productize yourself the next one is the
06:21rise of the value Creator a career path
06:23for polymass and self-improver so if you
06:25want a broader explanation of the type
06:28of business model like the Creator
06:30business model uh or the digital
06:32business model that I'm talking about
06:34here then I would go and watch those but
06:36these are the 11 lessons that have just
06:38these are what changed everything for me
06:40so I hope they can do the same for you
06:42so the first lesson is that it's all
06:44traffic and offers because business is a
06:47game of creating a good product or
06:49service and putting it in front of the
06:50right people if you don't have people to
06:53view your product or service you don't
06:54have traffic you don't have social media
06:56shares you're not growing you don't have
06:57an audience you don't pay for ads
06:59whatever it may be you don't have media
07:02that brings people to your product or
07:05service the way you monetize then
07:07nobody's going to buy it but if you have
07:09a bunch of traffic let's say you build
07:10like a theme page on Instagram and have
07:12a million followers but none of them are
07:15interested you don't really have a way
07:18um you don't know what you're doing in
07:19terms of marketing and sales then yeah
07:21you're not going to make money either
07:22and the thing here is is yes there's
07:24details in like marketing promotion
07:26strategy funnels all of those different
07:28things that are tactics for the main
07:30principle of traffic and offers right
07:33there's principles and there's tactics
07:34principles are a must they come first it
07:37doesn't matter if you study all these
07:39marketing funnel and other if you
07:41don't have traffic and a good offer then
07:44you're not going to make money so as an
07:46example and just like a beginner level
07:47thing you have to understand these
07:50principles so well and where you're
07:52going to apply them so social media in
07:54this case to the point of where you
07:56could do this at zero experience and
07:58here's what I mean by that is that you
07:59could affiliate for a product if you
08:01don't know what an affiliate is it is
08:03someone who gets a commission on selling
08:05someone else's product so if I want to
08:07affiliate for let's say a web design
08:09software like WordPress and Elementor
08:11they have an affiliate program then I
08:13get like 30 of what I sell from them
08:16through my link so let's say I start a
08:19Twitter account right here's how I would
08:21make money immediately and let's use it
08:23for the case of a different product
08:24where I have higher margins so a digital
08:26product a course where I could usually
08:27get 50 commission let's say the course
08:30is on web design right so I go on
08:32Twitter I write a thread on the
08:35fundamentals of web design how to create
08:37a good website right I put some time
08:39into the content I make it attention
08:41grabbing I make it very valuable and I
08:43plug my affiliate Link at the end for 50
08:46commission and then what I can do is I
08:49can pay someone 25 to 50 to retweet that
08:53thread right this is what social media
08:55marketers and social media management
08:57agencies do all the time they pay for
09:00other traffic an audience is traffic if
09:02I want to get more eyes on my content on
09:05Instagram I could go and pay for a story
09:07share to get traffic to that offer my
09:10profile would be the offer in this case
09:12and so on Twitter I write that thread
09:14about web design plug my Link at the end
09:15and then I pay let's say
09:17four people so I pay a hundred bucks for
09:19four retweets from people with a hundred
09:21thousand follower audience so I have the
09:23potential of getting in front of four
09:24hundred thousand people then not to not
09:27even taking into account
09:29them retweeting it and then their entire
09:31audience seeing it and many of them
09:33retweeting it as well and spreading it
09:34to their audience and potentially on
09:36that thread I could get let's say a
09:38million impressions right let's say
09:40thirty percent of them make it to the
09:42bottom three hundred thousand make it to
09:44the bottom let's say five percent Click
09:47Five percent of 300 000 is like
09:50I don't know it's it's something okay a
09:53big number and now let's say five
09:54percent of those people convert because
09:56the landing page is good so let's say
10:01a thousand people to the landing page
10:03five percent convert I should stop using
10:05five percent because I don't understand
10:06the actual conversion five percent of
10:09one thousand is fifty I think it's fifty
10:12so if 50 people buy a course that is
10:15ninety nine dollars and I get fifty
10:16percent on that so fifty dollars times
10:242500 I believe that's 2500 so from zero
10:27experience from spending a bit of money
10:29I spent a hundred dollars on advertising
10:32and then I made twenty five hundred
10:35dollars so twenty four hundred dollars
10:36profit from doing absolutely nothing but
10:40understanding traffic and offers so
10:42lesson number two is that you need three
10:44levers so let's say that you have a
10:46brand and you have a product so you have
10:48the traffic and you have offers you need
10:50three levers the first one is growth you
10:52have to be growing your brand if you
10:54aren't growing then you're going to get
10:57stuck in the rat race that everyone else
10:59is in of trying to consistently reach
11:01out to clients lamb clients or just sell
11:04via a medium that is not your own
11:06traffic source so you need to
11:07continuously grow your brand and your
11:10follower count you do that by writing
11:12basic and beginner level content that
11:14works right it's not like you just go
11:16and you write something that you think
11:17is basic the idea has to be validated by
11:20the market if you aren't in the social
11:21media game already you don't understand
11:23this where you're going to have posts
11:26that perform better than others posts
11:29some may get 10 likes some may get a
11:31thousand the ones that get a thousand
11:33you take that message and you start
11:35writing about that more so your
11:37engagement increases over time and then
11:39you have a consistent cycle of that
11:41Evergreen content in your creative
11:44process or just how much you post
11:47content and that's how you continuously
11:49grow then you can sprinkle in other
11:51things here and there as well the second
11:53lever that you need is a nurture lever
11:55because here's the thing and what a lot
11:57of people Miss it's like oh I have to
11:59sell and make money online product if I
12:00want to make money with a course oh I
12:02can't sell something that I'm interested
12:04in if I want to make money doing what I
12:08want to do and that's just completely
12:09false it's because usually those people
12:12saying that are in the survival mindset
12:14of I need to make money immediately and
12:16so they start studying direct response
12:18marketing which is a great skill to have
12:19but it teaches you how to get someone to
12:22click and buy in one go it's not like
12:25General marketing and so with people
12:27that are in a less Niche area or a less
12:29profitable area you need to dedicate
12:31yourself to educating your audience to
12:33the point of becoming customers you
12:35don't just attract people that are at
12:37the highest levels of awareness and
12:38marketing and then just hope that
12:40everyone buys no you're going to attract
12:42beginners intermediates Advanced people
12:44you're going to attract a global range
12:47of people and you need to filter them
12:50into your newsletter so that isn't
12:52affected by the algorithm and you can
12:54talk about whatever you want and then
12:55you educate people on your interests and
12:58why they're important and how it can
13:00impact their lives and then you plug
13:02your product or service in order to help
13:04them and that's where you're going to
13:05make the most money so the third lever
13:08is the monetization lever and that is
13:10just an offer or promotions you have to
13:14be consistently promoting yourself you
13:16can't just promote yourself once or
13:18write a thread and send people to it and
13:20make twenty four hundred dollars like we
13:21talked about earlier you have to be on a
13:23systemizing inconsistent promotion
13:25schedule right this is why I personally
13:27made the two hour writer is to give you
13:30my promotion schedule for all of these
13:32things and how I create content and how
13:34I write and how I do everything that I'm
13:36talking about here if I do not promote
13:38my products once a week at the end of my
13:41newsletter which is long enough where
13:43that promotion once a week isn't too
13:45much right it's the perfect amount and
13:48I'm delivering more value than I am
13:50promoting right so people have the
13:53option to buy my products and services
13:55and if I do not get that in front of
13:57people's faces every day every week
13:59every month then I'm not going to make
14:01money and so when I say systemized I
14:03mean you work it into your content
14:06creation process if I write three tweets
14:08a day and I want to plug my service or
14:10my product under one of them then I can
14:13do that and so that means every single
14:15day I have to go in and I have to plug
14:17my product or service so that I can earn
14:19an income for myself and hopefully that
14:21product or service is good and valuable
14:23in your are iterating on it and you are
14:25making it better according to the
14:27feedback that you get from customers so
14:29lesson number three is one of my
14:30favorites and that's to question
14:32everything I truly think that it's just
14:35unfortunate that the advice of question
14:37everything has been talked about so much
14:41that the message behind it is deluded or
14:43people don't take it as seriously as
14:45they should just because they've been
14:47exposed to that so many different times
14:50it's not novel anymore it's not going to
14:52catch your attention and make you think
14:53oh wow that's so insightful when this is
14:56probably the best skill you can ever
14:57perform in life is just questioning
14:59everything especially in business
15:01because everyone's giving out all this
15:02advice that people take as a law and
15:04then they don't see results and then
15:06they call it a scam so questioning is
15:08the driver of My Success in business
15:09people would yell at me like oh you have
15:12to Niche down and who said who said I
15:15had to Niche down aside from you guys
15:16who have built this thing mental
15:19construction of the exact way to get
15:21business success to the point where no
15:24you you absolutely have to pick a niche
15:26and while I am technically niched down
15:28it's a in a completely different way
15:30than what most people talk about because
15:32business is getting different every
15:34single day and I've adapted to that and
15:36I understand that niching down
15:38in the traditional sense as a broad
15:41coverall term is not the answer because
15:43that just Sparks so much like it Sparks
15:46so much confusion Niche down on what
15:48brand content uh product everything that
15:51I talk about my bio if my bio is too
15:54Niche that nobody will follow me or at
15:56least enough people to fuel like I don't
15:58have the growth lever down so I can't
16:00even monetize then it doesn't make sense
16:02to Niche down so this is a side tangent
16:04and for another time my favorite thing
16:05is Broad net or broad catch specific
16:09sale go based around all of your
16:11interests and talk about things in an
16:13interesting way on social media top of
16:15funnel beginner lower level of awareness
16:18and then funnel them into a specific
16:20product which targets a specific problem
16:21that you educate people towards and get
16:24people to the point of having that
16:25better problem in their life that you
16:27can come in and solve so another thing
16:28is like you have to wait to monetize
16:30until you hit 10 000 followers that's a
16:32common piece of advice in the business
16:34realm it's just like who said who said I
16:37just gave you guys away to monetize
16:39immediately at the start of the video
16:41and then another thing is like you can't
16:42make one million dollars while working
16:44two to four hours a day again who the
16:46 said just because you can't do it
16:49doesn't mean that I can't build
16:51something that allows me to do that so
16:53 your limiting beliefs right off get
16:56them out of your head it's hard to
16:57practice but stay mindful
17:01question every single thing you've been
17:03told especially the things that are
17:05preventing you from making progress
17:07lesson number four is to deconstruct
17:09everything deconstructing
17:12complex topics or just deconstructing
17:15everything is the key to creativity
17:17right you want to deconstruct a hole
17:19into its parts and then you want to take
17:21those parts and turn it into something
17:23new not even necessarily new But A A New
17:26Perspective of viewing things or just a
17:28new solution or a new way of thinking
17:32about things and that's the key to it
17:35right it's Consciousness and creativity
17:36if you want more on this go watch the
17:38video uh it's like how to make a
17:41creative income for yourself I believe
17:43I'll link it but that's the main thing
17:45is you have to expose yourself to more
17:47experience you need to have accurate
17:49perception in the the things that you
17:51are consuming the information you're
17:53consuming you need to question it in
17:55order to break it down and understand it
17:57and gain a holistic perspective of that
17:59specific thing then from that you could
18:01piece things together and apply it to a
18:04different goal either the goal that you
18:05are pursuing in Life or the goal that
18:07your readers or audience are pursuing in
18:09life right if I'm studying spirituality
18:10and it's talking from the perspective
18:12active of here's how you become
18:13enlightened how am I going to take those
18:15same principles that I deconstructed
18:17from studying spirituality and apply
18:20them to business how am I going to help
18:21people achieve the goal of making more
18:23money with spirituality that's a
18:25challenge that's a very like weird thing
18:28to do but that's what I'm doing that's
18:30where it becomes fun that's where it
18:31becomes new that's where it becomes
18:33novel that's where you change people's
18:35minds around specific things that's how
18:38you become unique and that's how you
18:40create a niche for yourself is not by
18:42getting super specific it's by studying
18:44your interests and applying it to the
18:45goal that you're trying to help other
18:47people achieve it doesn't matter how
18:49broad or specific those interests are
18:51what matters is the specific and Niche
18:53goal that you're trying to help people
18:55achieve if you want to if people said
18:58you need to Niche down
19:00towards a specific goal that someone is
19:02trying to achieve then I would agree but
19:04even then you see what I'm saying here
19:06you have to think deeply about these
19:07things I could I'm creating a whole
19:09video about this I could create an
19:10entire uh something about this a writing
19:13or newsletter or something but it's like
19:15even then how broad or Niche or specific
19:17is the goal right usually I like broad
19:19goals because if I want to pursue
19:21Financial Freedom and I'm studying the
19:23interests of spirituality philosophy and
19:26business how am I going to apply those
19:28in order to help people get there so
19:30lesson number five is don't quit pivot
19:33because everyone is worried about shiny
19:36object syndrome but if you're still in
19:38pursuit of that same goal but you pivot
19:40along the way it's not like choosing a
19:42different skill is starting over or
19:44quitting altogether it's just pivoting
19:46it's not shiny object syndrome because
19:47what you need to understand is that you
19:49are allowed to start over from a better
19:52place of compounded knowledge right if I
19:56and I can only make 500 to a thousand
19:59dollars with that singular skill am I
20:02going to prevent myself from learning
20:03copywriting SEO design or other things
20:06simply because someone else told me that
20:08it's shiny object syndrome if I'm making
20:11my service better or I'm choosing a
20:14slightly different path or a slightly
20:16different like Verge from the path
20:21that's not a bad thing that's not
20:23signing object syndrome right someone
20:25can take this path to reset angle and
20:27then you can start taking that path but
20:29then you can pivot and you can take this
20:31way and then you're unique so lesson
20:33number six is to copy your way to
20:36success or steal like an artist and so
20:39many people get this wrong they just
20:40plagiarize and they just take
20:42something and try to act like they
20:45didn't steal it from someone else
20:46because you have to understand that
20:47success is a game of intelligent
20:49imitation do not act like you are not
20:53the product of somebody else or
20:54everything in this world do not act like
20:56since the day you were born that you
20:58were taking what other people told you
21:00what you experienced in this world and
21:03what your teachers told you and
21:05everything else to create who you are
21:07today you are literally a copycat you're
21:10literally a clone of a bunch of
21:13different stimuli information that
21:15created you when you were young you
21:16could be speaking a completely different
21:18language if you were born across the
21:20world like it's you are a Copycat by
21:24Nature that's what you do you see
21:26something you interpret it and you
21:28either get rid of it or you adopt it so
21:31I'm throwing up this graphic from an
21:33earlier video of intelligent imitation
21:35where you pursued your Curiosities and
21:38interests you as a whole in your
21:40perception of the world is a perspective
21:43vessel you read and interpret
21:46information differently from other
21:48people and then what you do is you
21:50package up and you distribute those
21:53learnings or discoveries to other people
21:55from your unique lens in accordance with
21:57the goal that you or your audience is
21:59trying to achieve so the best thing you
22:02practice writing in your favorite
22:04author's voice use the topic your
22:07favorite account posted as an
22:08inspiration swipe the problems that your
22:10competitor Targets in their landing page
22:12deconstruct Why certain posts go viral
22:14and whether or not it brought in money
22:16look at what everyone is selling meaning
22:19it sells and think about how you can
22:21create your own with your unique
22:23experience or read about an idea that
22:25excites you don't highlight and write it
22:28without looking at the text making your
22:30own by recalling what you learned from
22:32memory and filling in the blanks with
22:33your prior experience so number seven is
22:36that the most profitable Niche is you so
22:40traditional or like salesy or sleazy
22:43branding marketing and sales that's all
22:45coming to an end we've explored that
22:47crevice of reality it's had its time in
22:49the market and now people are catching
22:52on people are much more wary of the
22:54scams and other things that are going
22:55about and the age of authenticity is
22:58Among Us especially for the people that
23:00want to take lead in moving in in that
23:03direction right as I am with the past
23:05two videos on the one person business
23:07model and the rise of the value Creator
23:09so if you want to get ahead of the curve
23:11you need to productize yourself and you
23:13do this by watching the other video on
23:15the one person business model because
23:17that's 40 minutes long and I don't want
23:20to take away from the depth that is
23:22provided there by just glancing over it
23:24here but if you want a little sneak peek
23:27here is a graphic of how you can turn
23:30your brand and all of that stuff into a
23:34cohesive business pause and screenshot
23:35this if you'd like but go watch the
23:37video if you're truly interested in
23:38learning more about that so lesson
23:40number eight is that self-awareness is
23:43key absolutely key so if your creator or
23:46a marketer or just a solopreneur
23:48business owner in general you understand
23:50the importance of marketing and you
23:52probably understand that marketing is
23:53just applied psychology what you may not
23:56understand is that psychology is your
23:59mind you can study it at any time if you
24:02are conscious in a way aware of how your
24:03mind interprets things or that you spend
24:06time practicing being self-aware so if
24:08I'm on social media and I want to write
24:10better content then I need to pay
24:12attention to how my mind interprets
24:14content and how it perceives certain
24:17content as valuable or not so if I'm
24:19scrolling social media right just as I
24:22normally would I stop the scroll okay
24:24why did I stop my scroll right what
24:26caught my attention and how can I use
24:28that to catch others attention and then
24:30I continue reading it why am I
24:31continuing to read this post I want
24:33others to do that on my posts so what
24:35can I pull from this and then I like the
24:37post why did I like the post I want
24:39other people to like my posts so how can
24:41I do that I retweeted it okay why did I
24:45retweet it and how can I get people to
24:46do that for me I clicked on the profile
24:48click follow I went through to their
24:50website I scrolled down I read a longer
24:52article I bought their product
24:54how why question why you do that because
24:58other people are human beings too how
25:00can you tap into your experience and
25:02leverage that to get more people and
25:05build a name for yourself so my tweet
25:07from a bit ago sums it up pretty well if
25:10you want to make money understand why
25:12you spend money and now a lot of people
25:14commented and like DM me about this it's
25:16like what do you mean like what do you
25:17mean it's like exactly that stop and
25:20think become self-aware stop Outsourcing
25:23questions that you can ask yourself so
25:25lesson number nine is start then learn
25:28information is abundant and the biggest
25:31mistake that people make is letting
25:32knowledge outpace execution because yes
25:34you can learn anything but are you
25:37learning anything and so my favorite way
25:39to do this is building projects just
25:42always having a project to build a side
25:44project a hobby project a meaningful
25:47project and treating everything as a
25:49project because a project implies that
25:51you are researching in order to add to
25:54if this video were a project then what
25:56would I do I would outline the project
25:58right I would create somewhere where I
26:00can actually flesh it out so in notion I
26:03do this I go or in notes or whatever it
26:06may be and I outline okay this is a
26:09potential title for the video this is a
26:11potential introduction this is a
26:13potential body this is a potential
26:14conclusion here's a little bit of what I
26:17want to write about but now I have to go
26:18and research this thing so I can create
26:20a credible argument around this I need
26:22to pull quotes from books I need to
26:24watch YouTube videos I need to do
26:25whatever and now I am intentionally
26:27learning and consuming
26:29so that I can add to that project and
26:31open it in my phone when an idea comes
26:33to mind and write it down right and so
26:35as a beginner you don't have to be
26:37because experience is always a problem
26:39that people struggle with you don't have
26:41to be a content creator from the start
26:44you can be a Content curator right so if
26:47you want to create a it's all about
26:49positioning and perspective when it
26:51comes to this stuff so if you want to
26:52create a write an article or a tweet on
26:55let's say how to start a one-person
26:57business but you haven't started a
26:59one-person business then what you're
27:00going to do is you're going to research
27:02everything involving one-person
27:04businesses you're going to create the
27:06post and you're going to make it very
27:07clear that like you're not saying you're
27:10not giving advice on how you did this
27:12you're giving advice on how other people
27:13did it and how you're going to do it
27:15it's all perspective and positioning so
27:17lesson number 10 is to create your own
27:20career this is a very difficult lesson
27:22and requires quite a bit of experience
27:24to understand because at the start
27:26if if I were to ask you okay how would I
27:28start an online business with zero
27:30dollars you'd probably give me a few of
27:32the traditional examples of freelancing
27:34starting an agency that's really it but
27:38now if you were to ask me what I do like
27:41what I actually do I have no
27:43clue like you ask me in like if in the
27:46elevator if someone asked me like oh
27:48what do you do for work and I just say
27:49I'm a writer like I just blog like I
27:52honestly have no idea I don't know what
27:53to say it's like well I write tweets on
27:56self-improvement and I make videos on
27:57business and spirituality and sometimes
28:00I post on Instagram as well it's like I
28:02could call myself an influencer but I'm
28:03I don't like that word so I'm not going
28:05to call myself that I could call myself
28:07a Creator but that doesn't get the point
28:08across and it's like I've created like
28:14take my business model and be like yes
28:17this is a career for everyone like I can
28:19train everyone into this this deserves
28:22to go into a college curriculum so other
28:24people can be trained into it and
28:26eventually replace no it doesn't work
28:28like that you have to create your own
28:29career by following what works by doing
28:32what works but in your own way without
28:35getting in your own way and then you
28:37continue on and you iterate and you
28:39continue and you blow past societal
28:42expectations to the point of where you
28:44have a holistic view of your business or
28:45whatever you're doing but from the
28:48outside nobody knows what you actually
28:49do like people have asked me what do you
28:52actually do oh so you're a YouTuber but
28:54you make a hundred thousand dollars a
28:56month that doesn't make any sense like
28:58and so it's funny it's just fun to see
29:00that people don't understand the whole
29:02picture but that's the thing create your
29:04own career by just sticking it out and
29:06challenging the notion of like if
29:09there's a problem in your life like I
29:11don't like working eight hours a day
29:12then fix it create a solution for create
29:16solutions for all the problems in your
29:17life until you're living the ideal
29:19lifestyle that you want to live and so a
29:22more tangible way of putting this is
29:24that you can create your own niche in a
29:26sense right you can create your own
29:28career to the point where I like
29:30studying broad interests I like getting
29:32the big picture and Distilling those in
29:34the form of content so if I'm studying
29:36spirituality and philosophy and
29:39Neuroscience then I can create a new
29:43category right I can take those and
29:45create an umbrella category that nobody
29:48else knows but me and then I can start
29:50talking around that called Nero
29:52philosophy so let's say it's
29:53neuroscience and philosophy I'm noting
29:55the connections between the two and I
29:57call my Niche or career neural
30:00philosophy or that I'm a Nero
30:01philosopher right and so then that opens
30:04up a bunch of different topics that you
30:05can talk about and that's very Niche and
30:08specific and something that people
30:09haven't heard about before so it's novel
30:11and you're going to attract more people
30:12and you're going to build Authority in
30:15the category that you created so lesson
30:18number 11 is lack of experience is not
30:21an excuse because it's incredible what
30:24kind of mental gymnastics your ego will
30:26go through to convince you what you
30:28can't do we've talked about this already
30:30about having the affiliate link and
30:33paying to get eyes on a thread and
30:34traffic and offers and making twenty
30:36four hundred dollars and whatever it may
30:38be but lack of experience is not an
30:40excuse It's a limiting belief to think
30:42that you don't have enough experience
30:43you don't understand how to position
30:44yourself in the market in a way that is
30:47authentic and true to yourself even when
30:50you have zero experience because if I
30:52tell you to start writing online and the
30:55200 benefits that it creates for your
30:59life and business how does your mind
31:01object it'll be like well I'm not good
31:03at writing oh that stuff's only for
31:04influencers oh I'm just freelancing
31:06before I decide to start building an
31:08audience and all of these are more dumb
31:11and false than they are true because
31:13it's your mind it's your ego the last
31:14one is a bit too silly and it allows us
31:17to create an example of what I'm talking
31:19about here so that last one was I'm just
31:21freelancing before I build an audience
31:24because people feel like they don't have
31:25experience to start building an audience
31:28so they decide to freelance first it's
31:30like do you even hear yourself you're
31:32saying you're going to accept 500 to a
31:34thousand dollars when you have no idea
31:36what you're doing but you're afraid to
31:37talk about things online
31:40from whatever perspective or positioning
31:42you want to from a beginner level like
31:44perspective you're just saying I'm
31:46sharing what I learned it doesn't make
31:47any sense you're going to accept money
31:49rather than just post online and give
31:51out free information and gauge the
31:54viability of that information for free
31:55in the form of an audience and then
31:57build leverage to the point where you
31:58have a lot of traffic built up to the
32:00point where you don't even have to reach
32:01out to people to gain freelancing
32:03clients so here's a little graphic very
32:06simple very streamlined but it's not you
32:09need experience to start it's you gain
32:12experience by starting and so everyone
32:14human beings in general are leaving out
32:17the pieces of the picture that would
32:20lead to them taking action right you're
32:24close your mind off and laser in on one
32:27specific thing and leave out the
32:28holistic picture and creative ways of
32:30thinking about things in order to pursue
32:32your goals full force that's the problem
32:34don't let fear rule you and keep you the
32:37same so that is it for this video my
32:40friends if you want to learn my content
32:42creation process and writing check out
32:45the two-hour writer course if you want
32:47an introduction to that check out the
32:49seven days to genius ideas free
32:51challenge if you want a community of
32:52like-minded individuals that are
32:54different from social media and that
32:56won't make fun of you for pursuing a
32:57better life for yourself then join
32:59modern Mastery it has an entire strategy
33:01library of everything we talk about here
33:03we're relating to online business and
33:05personal development and then last but
33:07not least the power planner if you want
33:09to organize your life and actually
33:11understand your vision for the future
33:13and the goals that are reverse
33:15engineered for that you can find that
33:17for free in the links in the description
33:19and some other things that may interest
33:21you but aside from that thank you again
33:23for watching I love you you guys peace
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