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Meet the Secret Scriptwriter Getting YouTubers Millions of Views

Jay Clouse2023-08-28
podcast#creator#creative elements#jay clouse#business podcast#creator podcast#creator economy#creator business
99K views|9 months ago
💫 Short Summary

The video emphasizes the importance of scripting in video making, discussing Hollywood reboots, signposting, and planning for payoffs, scripting vs. winging it, creating an audience avatar, a four-hat structure for writing scripts, engaging the audience, and ROI of having a writer on the team. Strategies for engaging viewers, creating a curiosity gap, and providing a call to action are also highlighted, stressing the significance of storytelling and captivating the audience for successful content creation.

✨ Highlights
📊 Transcript
Importance of scripting in video making.
00:43
Scripting can make or break a video by knowing the beats to hit and keeping the audience engaged with minute payoffs throughout.
Tips for finding and hiring a scriptwriter, crafting the perfect call to action, and starting a great video are discussed.
The initial idea for a video may not always be the best, emphasizing the importance of exploring different angles and perspectives for content creation.
Reasons for Hollywood reboots
03:04
Financial gain is the primary motivation behind Hollywood reboots, as they are profitable ventures.
Audience behavior and preferences play a role in the success of reboots, highlighting individual choices.
Creating engaging, emotionally resonant, and intellectually stimulating content is crucial to capturing and maintaining viewer attention in a competitive media environment.
Importance of Signposting and Planning for Payoffs in Videos.
05:24
Clear indicators of what the audience can expect next are crucial to maintain viewer interest and engagement.
Grand payoff and smaller minute payoffs are essential building blocks towards the ultimate conclusion.
Intentional planning and thought in structuring video content is key to keeping viewers invested and attentive.
Importance of Planning in Video Content Creation
07:18
Starting with bullet points and gradually transitioning to a structured approach is recommended.
Having a well-mapped out plan ensures creative control and delivers a coherent message to the audience.
While a detailed process may not be necessary initially, having a clear direction and understanding of content flow is crucial.
The significance of memberships in sustaining a professional creator career is highlighted, along with a mention of Uscreen as a sponsor for content creators looking to earn a living from their videos.
Importance of creating an audience avatar for content creation and marketing.
10:12
Need to tailor content to the specific audience being targeted.
Some suggest creating a detailed persona with specific demographics, while others prefer a more general approach based on audience responses.
Avatar helps in structuring scripts, choosing topics, and overall content direction.
It is a tool for reaching and engaging with the target audience, improving content creation and marketing strategies.
The video segment outlines a four-hat structure for scriptwriting, including the 'artist's', 'architect's', and 'writer's' hats.
12:13
The 'artist's' hat is for generating free-flowing ideas, while the 'architect's' hat focuses on structuring and eliminating less interesting ideas.
The 'writer's' hat involves expanding on key points and creating a cohesive narrative for the script.
It is important to clarify the structure with clients to ensure alignment on the order of events in the script.
The segment highlights the iterative process of refining ideas in scriptwriting for a successful payoff.
Key highlights for writing a script.
15:07
Define the goal of the script at the beginning, whether it is for entertainment or education.
Consider the audience's needs, potential obstacles, and emotions they may experience.
Avoid excessive task switching and focus on moving the script forward logically.
Highlight key moments that engage the audience and ensure they learn something new.
Importance of Engagement and Strategic Revealing in Script Writing.
17:41
Efficiency in script writing does not always lead to effective learning and retention of information.
It is crucial to engage the audience and strategically reveal information and emotional payoffs throughout the script.
Giving away payoffs too early can result in unnecessary padding and repetition, diminishing impact.
Structuring the script to keep the audience engaged and eager to learn ensures content is memorable and impactful.
Importance of providing context in videos to engage audience and avoid unnecessary padding.
20:19
Emphasizing value of presuming intelligence in viewers and maintaining high-level conversation.
Examples of successful content creation by assuming audience comprehension.
Mention of a video featuring a boxer training Michelle Karre.
Effectiveness of engaging storytelling in videos.
Importance of engaging viewers through visual demonstration before explanation on YouTube videos.
21:56
Using visual cues to prompt audience engagement and stimulate critical thinking.
Benefits of hiring a scriptwriter for YouTube channels, despite it being less common than hiring editors or thumbnail designers.
Challenges of onboarding a scriptwriter due to the focus on voice and editing style.
Emphasis on the importance of clarity regarding the return on investment for scriptwriters in content creation.
Importance of having a writer on the team for saving time and focusing on script structure and content.
23:53
Difficulty in finding experienced writers due to a limited pool in the field.
Bringing in a researcher first as an apprentice to learn and contribute to the video creation process.
Developing skills and insight through the apprenticeship model.
Utilizing platforms like YouTube jobs.com and Twitter for finding potential writers.
Tips for connecting with editors and improving engagement on social media platforms.
26:09
Sharing opportunities on platforms like Instagram stories can attract the right audience.
Leveraging existing audience members may help identify high-potential individuals.
Collaborating with someone familiar with your work, like a newsletter reader, can be invaluable.
Utilizing effective call-to-action strategies can significantly improve engagement and click-through rates on YouTube channels.
Strategies for engaging viewers in video content creation.
29:21
Create a curiosity gap and provide a call to action to keep viewers interested.
Link back to previous points, spark curiosity, and make a promise to the audience.
Emphasize the importance of storytelling and captivating the audience for successful video content creation.
Increase viewer engagement and drive action by keeping them interested and wanting more.