Fulltone is Back: (Short Documentary Film) Feat. Mike Fuller & Brad Jackson

Jackson Audio2024-01-23

Fulltone#Fulltone USA#OCD Pedal

51K views|6 months ago

💫 Short Summary

Brad Jackson and Mike Fuller discuss their passion for creating high-quality guitar amplifiers and pedals, with Fuller's company Fulltone Musical Products being known for producing top-notch guitar effects. Jackson's company, Jackson Ampworks, has partnered with Fulltone to manufacture their products in the United States. Together, they aim to continue the legacy of Fulltone and bring their products to the next level under the name Fulltone USA, while staying true to Fuller's original designs. Fulltone founder, Mike Fuller, discusses creating the OCD pedal and his collection of iconic guitar products. Fulltone USA aims to continue producing quality guitar products for the next 20-30 years, staying true to their legacy and serving the guitar community.

✨ Highlights

📊 Transcript

✦

Brad Jackson and Michael Fuller discuss their passion for taking technology and guitar pedals to the next level.

00:00

Brad Jackson started Jackson Amp Works in 2004.

Michael Fuller runs Fulltone Musical Products and is known for making guitar pedals.

They both emphasize the importance of innovation and pushing the boundaries of what guitar pedals can do.

✦

Brad and Michael formed a partnership to make guitar pedals in the United States with a focus on quality.

02:18

Brad was impressed with Michael's expertise and saw an opportunity for collaboration.

Michael was initially hesitant and wanted to ensure that Brad's shop could meet the required standards.

After visiting Brad's shop in Texas, Michael was satisfied with the quality and agreed to the partnership.

✦

Fulltone USA is a partnership between Brad, Juan, and Michael Fuller, with Michael as the chief design officer.

04:07

Brad and Juan handle the manufacturing, shipping, and distribution, allowing Michael to focus on design.

Fulltone USA is not a version of Jackson Audio, but a separate entity focused on carrying forward the legacy of Michael's products.

The idea is to collaborate and bring back some older products while maintaining the quality and essence of Michael's brand.

✦

Introduction to the OCD pedal prototype by Fulltone.

07:00

Fulltone is known for creating cool things from the past as well as new and unique stuff.

The OCD pedal was a prototype introduced in late 2004 as a result of the founder's obsessive and detail-oriented nature.

The pedal aims to make something complicated simple and is a testament to Fulltone's ability to strip things down to their core essence.

✦

Fulltone's commitment to producing legacy products for the next 20-30 years.

08:00

Fulltone believes their products are staple in the industry and are focused on carrying their legacy forward.

The partnership with Mike aims to keep Fulltone's amazing products viable in the marketplace.

Fulltone USA is committed to providing bulletproof guitar products for the working class community of players.

00:00 you've probably heard the expression to

00:02 be successful all you have to do is to

00:04 do something common but do it in an

00:06 uncommon way that's been my entire

00:08 passion is to take technology apply it

00:11 to vacuum tube amplifiers or guitar

00:13 pedals and take them Beyond to the next

00:16 level of what they can be and that's

00:18 that's really what I'm all about taking

00:19 things to the next level I'm Brad

00:21 Jackson in 2004 I started a company

00:24 called Jackson amp Works my name is

00:26 Michael Fuller and I run full tone

00:29 musical products I make guitar

00:36 FS oh

00:38[Music]

00:40 yeah oh that's Beau I'm proud of this

00:42 one should be this works well kind of

00:45 one of my favorite pedals that I came up

00:47 with is the deja Vibe there's been there

00:50 there's been a lot of incarnations of it

00:52 um this is the coolest in my opinion and

00:54 I was able to make a nice little cutout

00:56 all you have to do is rock your heel a

00:58 little bit and you can turn it on off

01:00 really easily um or you can just sneak

01:02 up with your foot and turn it off

01:03 without changing your setting your

01:04 favorite setting I'm amazed at the metal

01:06 work right here to make that curve and

01:08 make that look so clean exactly and to

01:10 weld and to grind it it's pretty cool my

01:12 first awareness of mic and and full tone

01:15 it would be around the year 2000 I was

01:17 playing guitar a lot playing in a lot of

01:18 bands making all of my money playing

01:22 guitar you know when you first start out

01:23 it's The Usual Suspects it's boss it's

01:26 Roland it's Electro harmonics those

01:28 really uh well- entrenched Legacy Brands

01:32 and fullton was always the brand when

01:34 when you're ready to take it seriously

01:35 when you're ready to make a living

01:37 playing guitar and when you feel that

01:39 you've reached a point in life where you

01:40 might deserve something a little bit

01:41 better than The Usual Suspects then

01:44 that's when you pick full tone and

01:45 that's the way it was for me so I would

01:47 run a fat boost a Clon a fat boost so

01:50 I'd have pre and post boosts or I'd

01:53 leave one of them always on if I want to

01:54 have a good Rhythm tone put the second

01:56 fat boost on and you have like six or

01:58 seven options now just free pedals I

02:00 never had a professional relationship

02:01 with Mike you know as far as Jackson

02:03 audio and full tone I never did work

02:06 with him professionally until I called

02:08 him one day when he was moving to to

02:10 Tennessee I got a call from Brad from

02:13 Jackson audio and I knew he made really

02:15 good amps and and effects and I said hey

02:18 would you be interested in selling it or

02:19 maybe licensing it what Brad and I

02:21 talked about was was making the product

02:25 in United States to continue the quality

02:29 um and for me to be involved so the vibe

02:32 was right we were chatting and it didn't

02:34 seem like a no it seemed like possibly

02:37 and so we just kept talking one of my

02:39 limitations is you know I'm self-taught

02:41 um I'm pretty good at what I do but

02:44 there are things that I can't do and

02:45 what Brad brings to the table and what

02:49 really attracted me was the ability to

02:51 work with somebody and come up with

02:53 things that I couldn't do this is the

02:55 very first one and that is the first

02:57 pedal I ever made really um I didn't

03:00 have a name I didn't have full tone yet

03:02 but I knew I wanted to make fuzzes a

03:04 business relationship can feel good the

03:06 the vibe can be right but until the

03:08 rubber really meets the road of can you

03:10 do the work and can you do it to a high

03:12 level you really don't have anything to

03:14 talk about and Mike was very very honest

03:17 about that early on he said hey we can

03:19 get along great on the phone but until I

03:20 see that you see your shop I want to see

03:22 what you can do because if I put this in

03:24 your hands you got to carry this and you

03:26 got to carry it well and you got to

03:27 carry it far in the process of getting

03:30 to know Brad and Juan um they invited me

03:32 to come to uh their shop in Texas and uh

03:36 I was blown away by what they were doing

03:39 with such a small shop these guys had a

03:41 beautiful clean operation and I met the

03:43 employees they were really nice people

03:46 um and we hit it off and we just started

03:49 talking could it work you know is is

03:51 there is there enough interest and all

03:52 that so he had to come in and basically

03:54 vet us and look around and see are you

03:56 really who you say you are can you do

03:57 this kind of work and do it to a high

03:58 level my came Dallas we spent the day

04:00 together showing around the shop showing

04:02 them what we do and how we do it and I

04:05 guess that that was enough for Mike

04:06 because he said okay yeah you're in

04:07 business you're you're you've got the

04:09 equipment there and I know what the

04:10 equipment costs you're clearly in it for

04:12 real that was really fun that was that

04:14 was the first time I'd ever actually met

04:15 Mike face to face I think we all left

04:17 that meeting saying Yep this is going to

04:19 happen I'm not worried about it because

04:21 they

04:22 have good Hearts good good ethics and

04:25 you know if you have that that that's

04:27 the

04:28 90% you don't have to worry about so the

04:31 other stuff is just my ship my

04:33 responsibility with fullone USA is

04:36 really twofold there is a enormous

04:39 stewardship component to what I'm doing

04:41 because I have a 20-year history playing

04:44 these products they are foundational

04:45 products to my life it's not just oh

04:47 build my products no it's take the 30

04:50 years of my

04:52 career all the success that Mike has had

04:55 take it and Steward it and carry it

04:57 forward so we have to Faithfully do that

04:59 we have to take his brand and hold it

05:01 with just the utmost care and bring it

05:03 into the future for me doing it for 30

05:07 years almost straight doing all the

05:10 business and I'm talking about doing the

05:12 payroll I'm talking about ordering all

05:14 the parts I'm talking about designing

05:15 the product doing the photography doing

05:17 the ads doing the bill collecting I

05:20 think it it sort of burned me out a

05:21 little bit but that's when I would take

05:23 a stencil that's cool I'd blow some

05:24 white through it then I would take a pen

05:26 and and do that and of course hand

05:27 drilling so then I figured out a name I

05:29 go I'm going to call it full tone and

05:31 I'm going to do this octopus so I got

05:33 the standard aluminum boxes and I would

05:36 just drill them by hand you can see

05:38 they're off they're high little low

05:40 drilled these they're pretty close then

05:42 I couldn't really paint them it was just

05:45 you I started getting orders you know so

05:47 I'm like okay I got a great idea so I

05:48 would sit down in a chair I get my high

05:50 tops on I would hold it between my feet

05:54 and I would take a sanding disc and I

05:55 would

05:56 go and we get put the waves in it oh

05:59 yeah Pol cuz you know it looks like this

06:01 when it's not polished my passion has

06:03 always been you know in this room it's

06:05 it's all these amps and these guitars

06:07 and I was away from that I I I hadn't

06:10 touched a guitar in in quite a

06:11[Music]

06:19 while what ju and I have done we've

06:21 taken the the back end of Mike's job

06:24 taking that off of his plate

06:26 manufacturing shipping receiving distri

06:29 R bution that's all us now Mike and I

06:31 will work very closely in prototyping if

06:33 we have a new Gizmo to come out with

06:35 either I'll draft up a concept or he

06:38 will it doesn't really matter who whose

06:40 idea it is but we work together and

06:42 until we're both really satisfied that

06:43 this is a great product and it's a full

06:45 tone USA product I think together we can

06:48 do um some things that haven't been done

06:51 and that people want fulltone USA is not

06:53 Jackson audio 2.0 it's not another

06:56 version of Jackson audio it is its own

06:58 entirely different thing it's a company

07:00 where the one and I started with in

07:02 partnership with Mike Fuller Mike Fuller

07:04 like I said he's the chief design

07:05 officer if I get a bride idea for a

07:07 product it has to go through mic first

07:09 it has to be a full- tone product we're

07:11 just we're stewarding it we're carrying

07:12 it and Manufacturing and doing all the

07:14 things on the back end to to build a

07:16 company but it's his products it will

07:18 always be his products the idea is

07:20 really not to change anything unless it

07:24 needs to be changed you know it's going

07:25 to be a collaboration but I think we're

07:27 going to be bringing back some really

07:28 cool things that maybe from the past

07:31 that I missed and passed over that

07:33 people really like but also stuff that

07:35 that um newer stuff and some really cool

07:40 stuff that hadn't been done before

07:41 certainly not by me the overwhelming

07:44 thing about Mike that I don't think

07:45 anyone this Market can touch he knows

07:47 when it's right and he spends years like

07:49 he's talked about working on the OCD for

07:51 years so we get now to the OCD it's

07:54 about probably late 2004 I got the idea

07:57 for this and this is a prototype number

08:00 uh one and this because I'm sort of a

08:03 Tweaky obsessive guy I'm making fun of

08:06 myself I said to obsessive compulsive

08:08 Drive that's where the OCD just because

08:11 like how obsessive you are about details

08:13 about detail it's a really simple pedal

08:16 and that's that's the hardest things to

08:17 make something complicated make it

08:20 simple and that's what Mike is amazing

08:21 at he takes it down to its Core Essence

08:24 and makes brilliant products that may

08:25 appear simple but they're really

08:28 brilliant

08:36 thanks for coming looking at my little

08:37 collection this is sort of my this is my

08:39 DNA right here it's not all of it you're

08:41 going to see more of it up in the garage

08:43 tomorrow boxes and boxes of stuff that I

08:45 may not know anything about but if I

08:47 look at it hard enough I'll figure it

08:48 out but this is a lot of the stuff that

08:50 you know for me I look at it and it

08:53 takes me back to um when nothing else

08:55 mattered but this you know and I like it

08:58 it's a fun time time for me it's funny

09:00 mention like nothing else matters is

09:01 because you're when you like me at 20

09:04 years old and you're chasing tone it's

09:07 all that mattered to me too but does

09:09 does that really change I don't I don't

09:10 think it does you just get older full

09:13 tone products are such staple products

09:15 in the industry that they it didn't need

09:16 to just go away we really strongly

09:18 believe that that they're they Legacy

09:20 products that can serve customers guitar

09:23 players for the next 20 30 years and

09:25 that's what we were trying to do is one

09:27 and I came together and partnered with

09:29 with Mike so that we could carry full

09:31 tone USA forward and keep these amazing

09:34 products very viable in the marketplace

09:37 fullton USA will do for the community of

09:39 players what fullton musical products

09:41 has always done make bulletproof amazing

09:44 guitar products for the workingclass

09:46 guitar

09:48[Music]

09:58 players

10:00 he

💫 FAQs about This YouTube Video

1. What is the collaboration between Brad Jackson and Mike Fuller about?

The collaboration is about Brad Jackson taking over the manufacturing, shipping, receiving, and distribution of Fulltone products, allowing Mike Fuller to focus on design and innovation.

2. How is Fulltone USA different from Jackson Audio?

Fulltone USA is not Jackson Audio 2.0; it is a separate entity where Brad Jackson and Mike Fuller collaborate to continue the legacy of Fulltone products with Jackson handling the business aspects and Fuller focusing on design and innovation.

3. What does Brad Jackson's collaboration with Mike Fuller aim to achieve?

The collaboration aims to continue the legacy of Fulltone products by combining Brad Jackson's expertise in manufacturing and business with Mike Fuller's focus on design and innovation, ensuring the quality and innovation of Fulltone products.

4. How is Brad Jackson's role defined in the collaboration with Mike Fuller?

Brad Jackson takes over the manufacturing, shipping, receiving, and distribution of Fulltone products, allowing Mike Fuller to focus on design and innovation, showcasing the division of responsibilities in their collaboration.

5. What is the focus of Mike Fuller in the collaboration with Brad Jackson?

Mike Fuller's focus in the collaboration is on design and innovation of Fulltone products, highlighting his role in continuing the legacy of Fulltone with Brad Jackson's support in manufacturing and business.

6. What is the significance of the 'Obsessive Compulsive Drive' (OCD) pedal mentioned in the video?

The 'Obsessive Compulsive Drive' (OCD) pedal is highlighted as a significant creation by the designer, emphasizing the attention to detail and the years of work put into its development.

7. How is the partnership with Mike Fuller helping to carry Fulltone USA forward?

The partnership with Mike Fuller is aimed at keeping Fulltone USA's legacy products viable in the marketplace and continuing to provide high-quality guitar products for the community of players.

8. What is the main focus of Fulltone USA's collaboration with Mike Fuller?

The main focus of the collaboration is to ensure that Fulltone USA's legacy products remain available for the next 20-30 years and continue to serve the guitar community with high-quality, reliable products.

9. What does the video emphasize about the 'Obsessive Compulsive Drive' (OCD) pedal's design?

The video emphasizes the attention to detail and the ability to create a brilliant yet simple pedal, showcasing the designer's talent for focusing on the core essence of a product.

10. How is Fulltone USA's partnership with Mike Fuller described in terms of the guitar community?

The partnership is described as a way to continue providing top-notch guitar products for the working-class guitar players and to uphold the legacy of Fulltone USA within the guitar community.

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