Profiles of Purpose: How to Feed a Nation

Stanford Graduate School of Business2017-06-20

Working#Business#Farms#Marriage#Bedrock#Nigeria

1K views|7 years ago

💫 Short Summary

Aviola and Victor Odogur founded Nation Feed in Nigeria, starting with 5,000 chickens and expanding to over 100,000. They emphasized teamwork, communication, and unity in business and marriage, overcoming challenges through open communication. They invested in the community, providing water, electricity, and improving infrastructure. Nation Feed addresses societal issues like poverty by providing quality food and creating job opportunities. The goal is to replicate this success story throughout Africa, demonstrating a successful business model with a social impact.

✨ Highlights

📊 Transcript

✦

Nation Feed's founders, Aviola and Victor Odogur, started with 5,000 chickens and grew to over 100,000, focusing on teamwork and unity in both business and marriage.

01:42

The couple encountered challenges in managing people and positioning their products, which they addressed through open communication.

They invested in their community by providing essential services like water, electricity, and infrastructure improvements.

Nation Feed's goal is to combat societal issues such as poverty by offering quality food and job opportunities, showcasing a successful business model with a social impact.

✦

Importance of creating jobs and opportunities in Africa.

04:19

Job creation and opportunities are crucial for individuals and the overall economy of Africa.

The success story of job creation should be replicated across the continent.

Sustainable economic growth in Africa is dependent on the availability of jobs and opportunities for its people.

00:00The used to be called nation killers.

00:05[LAUGH] Because, well,

00:08they say that because they see myself and

00:13Victor as very hardworking people.

00:18We would never get tired and we sing to push everybody, in the same direction.

00:23So they change the name from nation feeders to nation killers.

00:27[MUSIC].

00:37My name is Aviola Odogur representing Nation Feed as Nigeria Limited.

00:43I remember a visit to a village and I saw this farmer.

00:49He has a small poultry farm and that was what prompted

00:54her to start the business which I co-founded with my husband, Victor.

00:59>> I am Victor Odogur.

01:00I'm the founder of Nation Feed as Nigeria Limited.

01:04You know we started this business 2009 with 5,000 chicken.

01:08They would move very rapidly to over 100,000 chicken.

01:12I met my wife.

01:13I was studying.

01:14I was living in the UK.

01:16I came home to see my parents and I saw this lady,

01:20looking very elegant, and things just kind of happened from there.

01:25I said hi.

01:26>> We had a number of challenges growing the business,

01:31particularly one of the main challenge that we faced was people management and

01:38also positioning our products in the market.

01:42[MUSIC]

01:58What has become very successful for us was what was the bedrock our marriage,

02:04which was to be very open to each other, and

02:07to communicate endlessly about things that is not clear to us.

02:12We also made a good courting group, we will work as a unit and none of our

02:16staff will see any crack in our decision making or lines of responsibility.

02:20I can remember a time when we shared a common office, just one seat.

02:24So I would normally give up the head seat, so

02:27I would kind of sit on the visitor's seat type thing and work from there.

02:30We worked like that but she feels more comfortable sitting on hers.

02:32Also I want her to be comfortable while we're working.

02:35So I got to the office before her, so I was sitting on the Chairman's office, so

02:39to speak, and she goes I want to sit.

02:41And I said to her,

02:42if we are working in a formal setting would you actually Chairman stand up.

02:46We commit to work as one team, that is, okay, so we talk about it, we share it.

02:52When we get a bad then we sit down and say, okay, what's going on here, why?

02:55And then we resolve it like such.

02:56So we do things like this, and it really does enforces our teamwork as a couple.

03:00I'm really lucky to have her as my teammate.

03:03>> Where Nations Feed Us Farms is located is a little village,

03:08a majority of our staffs are from that community.

03:12At some point, we had to give them water supply,

03:16we are to draw our own kind of community engagement,

03:20our corporate social responsibility, give them electricity,

03:25do the roads because we have the farm trucks moving in and out out of the farm.

03:30So this has really impacted on the village.

03:33>> It's not an accident that the name of the company is Nation Feeders.

03:37We really do set out to feed nations.

03:39We see the problems we have in our country and on our continent.

03:43If people can afford good quality food, then let's give them good quality food.

03:47If people don't have a job,

03:48then let's create opportunities that they will have a job.

03:52We believe we have enough knowledge and

03:54experience base to take on problem that is pertinent to people living in our society.

04:00So ending poverty, we want to be able to demonstrate that there is a way.

04:04This is what we think about it, this is what we've done about it, and this works.

04:07We want to set out to when we feed the nation, not just in feed,

04:12but we feed the nation with jobs, we feed nations with opportunities.

04:16When the job created adds value to their life,

04:19then the whole structure will be sustainable.

04:21We want to replicate this for the rest of Africa.

04:24[MUSIC]

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