00:00in today's video we're going to be
00:01interviewing Lillian Lillian was able to
00:04get a job in digital marketing and she
00:06has a really cool story and I'm super
00:07excited to share it here so we're going
00:09to jump into it right now hey Lillian
00:12thank you so much for coming on the
00:13channel I really appreciate it sorry
00:15about being late again
00:20thanks for coming on the channel and uh
00:22I just wanted to bring you on here today
00:23to kind of just talk about your digital
00:25marketing Journey from the very
00:28beginning you know talk about how you
00:29discovered digital marketing all the way
00:34yeah could you uh maybe just give a
00:36little brief introduction of yourself
00:38and then uh talk about kind of how you
00:40discovered digital marketing yeah so I
00:42first discovered digital marketing a
00:46um back in like 2017 when I started like
00:49learning about Facebook ads and
00:51everything like that and that was like
00:52my first introduction
00:54um so secondly at that time I was doing
00:57um and I was getting like Facebook
00:58clients and just helping them run their
01:00Facebook ads and then I took a long
01:02break well not a long break but I would
01:05say I wasn't doing it as actively as I
01:08initially started so then fast forward
01:13um I decided that I want to get into
01:15um the PPC world and that's pretty much
01:18when I came across test scores and I
01:20just Dove deep into it okay awesome so
01:22you so you got into the social media
01:24marketing agency stuff that kind of got
01:26you into digital marketing you saw the
01:27value of digital marketing
01:30um and then you discovered a different
01:32course which is uh that's course how did
01:35you stumble upon that one I was in the
01:37real estate world and I actually was
01:40trying to figure out because like I've
01:41always been the type to want to be
01:44virtual so that's why I originally got
01:46to digital marketing so as of recently I
01:47was actually in the real estate world
01:49and I knew I wanted to be as
01:51um virtual as possible and as an agent
01:54as a real estate agent you really can't
01:55be virtual so I just started like
01:57digging online trying to figure out how
01:59can I actually stay in real estate but
02:01still be like virtual so I don't even
02:03know I was just typing random things and
02:05um in in YouTube and then I came across
02:08this video by this woman who was
02:09basically telling you how to get into
02:11like Finance as a virtual like a remote
02:15job and then she also mentioned other
02:16remote jobs and one of them was a
02:19digital marketing job and then she
02:20mentioned test course so I don't even
02:22know how I stumbled upon it like that
02:26um so then I looked at it and I was like
02:27okay this looks it looks pretty legit I
02:31was like you know let me take a step
02:32back before I jump into this I want to
02:33make sure it's something I actually want
02:34to do and then I went on his YouTube
02:36channel and he had like over 100
02:38testimonials I'm like okay like this is
02:40real like his whole channel is dedicated
02:42to his students getting jobs so I was
02:44like you know what what's the worst that
02:46could happen like all these other
02:47programs I've taken has been to start an
02:50entrepreneurial Journey but I've never
02:52taken a course to start you know to get
02:54a job so I thought that was really
02:56interesting and at that point in my life
02:58I felt like it was necessary so I took
03:00it and lo and behold it worked three
03:03months later and I got a job yeah so uh
03:05so success course I mean there's
03:07literally like hundreds of video
03:09interviews there's probably thousands of
03:13messages like text messages Facebook
03:16messages LinkedIn uh
03:19etc etc Instagram you know that he has
03:21posted on his Instagram as well there's
03:23probably thousands at this point yeah
03:26um so I mean there's literally just like
03:27an abundance of evidence that he is
03:30successfully getting lots and lots of
03:33and then one thing I'll say about
03:35digital marketing especially with
03:37entrepreneurship is digital marketing is
03:40probably one of the most valuable skills
03:41you can learn if you want to start a
03:43business later on so the way I think
03:46about it yeah yeah the way I think about
03:48it is like you're basically getting paid
03:50to learn a super super valuable skill so
03:54if you're somebody who wants to start a
03:56business later on down the line if
03:57you're watching this uh digital
03:59marketing is one of the most valuable
04:01skills you can learn for sure so
04:05um that's awesome that's awesome so
04:08um you basically decided to buy Seth's
04:11course uh because there were so many
04:14testimonials and it was kind of a good
04:16skill set to learn so how was the course
04:18itself yeah so the course was really
04:29optimization so he gave a really good
04:31like background of what these different
04:33skills were and how they worked together
04:36um and then he kind of basically
04:37explains how you can like choose either
04:40um I really liked how he showed like the
04:41different salary ranges and everything
04:43like this so he goes pretty
04:45um he starts out basic he also gives you
04:46some mindset training which is really
04:48really important for people who haven't
04:49done that luckily for me I mean I
04:51definitely went through it but I kind of
04:53had a good understanding because if
04:54you're an entrepreneur you definitely
04:55have to like go through all that
04:57self-development stuff yeah so I thought
04:59that was really helpful for the you know
05:00for everybody else who hasn't done it um
05:02but I still it was still a good
05:04refreshment for myself as well so
05:05besides like the basic understanding he
05:07eventually starts to go a little bit
05:08deeper into both Concepts
05:11um and then what's really really
05:12valuable two things were really valuable
05:17um basically how he gives you he allows
05:19you to or helps you generate the
05:21experience that you need to actually get
05:22a job because that's the biggest thing
05:23because a lot of people will be like
05:25skeptical skeptical about how to even
05:27get a job if they're requiring you to
05:29have experience and he has a whole
05:31section that shows you how to generate
05:32your own experience which was super
05:34valuable and then the second part for me
05:36that was really valuable was the
05:38interview section because I had never
05:40interviewed for a job in digital
05:41marketing even though I've had clients
05:43in the past interviewing for a job is a
05:46whole different like ball game so I
05:48thought it was really helpful he has
05:50like a whole God of like common
05:52questions that they asked for on the PPC
05:54side and on the feo side then he has a
05:57um he shows you how to build your resume
05:58for each each skill whether it be PPC
06:02um so they bring it basically gives you
06:04all the tools that you need to go into
06:06the interviews kill the interviews and
06:08you know get started in the job so I
06:10mean the whole course was like dead on
06:12because like even down to the common
06:14questions there's a sheet of common
06:16questions that he gives you that they
06:17ask like interview is X and I remember
06:19my first interview it was like I swear
06:22the the lady who was interviewing me was
06:24like going down the list of all the
06:26questions that he had gave me or gave
06:28the group and I was like this is crazy
06:29how spot-on he is but obviously he's
06:31been in the field so it makes sense so
06:33yeah I mean he gives you all the tools
06:34you need to to get into it got it that's
06:37awesome okay and then how long exactly
06:41did it take you to get through the the
06:43whole course material and then land your
06:46first entry level job I think you said
06:47three months right yeah so three months
06:49started it like towards the end of May
06:51and then I landed a job so I actually
06:52took like a two-week vacation two and a
06:54half week vacation and I landed a job in
06:56August so it took me about honestly it
06:59took me about two months to get through
07:00like the whole course and then you know
07:02he recommends to go through it the
07:04second time to start applying so the
07:06first time I went through it I just went
07:07and just you know took some notes got it
07:10in my head and then the second time it
07:11was when I started actually applying all
07:13the things that he says such as the um
07:15the section where you're generating your
07:17own experience so all in all it took me
07:19about three solid months um but at the
07:21end of the day he does say to give
07:23yourself time it could be three months
07:24it could be six months even nine months
07:26um so it really depends and the great
07:29thing about my situation was I didn't
07:31interview with that many companies I
07:32only really applied to like eight or
07:34nine companies and I got interviews for
07:38six or seven of them like because of the
07:41resume that he gives you it's like so
07:43spot on like I was getting calls every
07:45time I interviewed where's the other
07:46people in the course Unfortunately they
07:49are like multiplying like two 200
07:51applications they're like oh I didn't
07:53get anything it's like and he tells you
07:54like you can't just like bulk a pod to
07:56all these different jobs you have to
07:57make it individual or specific to that
08:00job so yeah I mean my job I just
08:03literally followed his steps like that's
08:05all I did got it and would you say uh
08:08this is one of those careers where you
08:10have to have like background experience
08:12or a college degree or anything like
08:14that to get into it no and that was so
08:17crazy because you really don't need a
08:19college degree at all or any experience
08:21like like I said he shows you how to
08:23generate your own experience and these
08:25jobs or these companies that are you
08:28know looking for entry-level people like
08:29they don't really even though they might
08:32say they want like one year of
08:33experience like they don't really expect
08:35you to have that much experience they
08:37just want you to have a basic
08:38understanding of it and just kind of
08:40know what you're talking about when it
08:42comes to certain things so you really
08:44don't need any experience because you
08:45could generate your own experience which
08:47is great and they're not looking for a
08:49whole lot of experience and you got to
08:50think about it the industry is fairly
08:52new within like the last 10 years 15
08:54years whatever it is that you know all
08:56these platforms started getting all this
08:57you know putting all this ad space on
08:59there so yeah I mean you don't need a
09:02degree or experience and you can make
09:04six figures within the field which is
09:06crazy to me wow yeah it really is yeah
09:11it's uh it's definitely one of the best
09:13opportunities out there right now for
09:15sure so let's go ahead and talk about
09:19um you don't have to give your own
09:21numbers if you're comfortable doing that
09:23I know people would probably appreciate
09:25that but uh just generally speaking in
09:27your first entry-level job what would
09:29you kind of expect to make in digital
09:32marketing yeah so within this field and
09:35Seth said the same thing at this point
09:36especially with inflation you really
09:38shouldn't accept a job that's like less
09:40than 50k maybe like 45 but between 45
09:43and 55 I would say is what the
09:46entry-level person is making and same
09:48thing as Seth says after like a year you
09:50can get into that 70k Mark after like
09:53two years 90 you know and it just keeps
09:55going up and up so within like two to
09:58um based on what Seth has told me my own
10:01research and the students in the group
10:03people are making six figures within
10:06um yeah entry level definitely between
10:0845 to 55 got it okay yeah and I the way
10:12I look at that is um it's almost like I
10:15mean because so many other careers out
10:16there you'd have to go to college or
10:18you'd have to do some sort of
10:19apprenticeship or or something along
10:21those lines and the way I look at it is
10:23you're basically getting paid to learn
10:25right so if you're able to get into a
10:27career get paid 50 000 a year to learn
10:30the first year I mean that is that's
10:32pretty awesome compared to paying 50 000
10:35a year to learn exactly I'll take that
10:39like if I would have known about this in
10:41high school maybe I would have won a
10:43different route oh I know God I know I
10:46tell people who reach out to me because
10:48they're like oh you went and got went
10:50into pharmacy school I'm like man if I
10:52knew about if these opportunities were
10:54available to me in high school if I knew
10:56about this stuff I I mean come on I
10:59would have I would have went around a
11:00different route yeah this is like a
11:02cheat code this is basically this stuff
11:03is like a cheat code the stuff I talk
11:05about exactly the channel this is like
11:07uh it's never been available before so
11:13um so I kind of wanted to get into a
11:15little bit of Personality thing so you I
11:18believe you said you kind of specialized
11:20in pay-per-click right
11:22um so what would you say I I know that
11:25there's a lot of different routes you
11:26can go down in digital marketing you
11:28know SEO pay-per-click more social media
11:30uh route so personality wise is there a
11:34particular type of Personality that
11:36tends to do well in digital marketing I
11:38wouldn't really know which personality
11:40does better but it's kind of interesting
11:42for me because I've always been in like
11:47um you know that's obviously more of you
11:49definitely have to be willing to talk to
11:50people and you know so this being a
11:54position where I don't have to worry
11:55about closing a deal or don't have to
11:58talk like I'm still talking to people
11:59like I'm talking to my team members you
12:01know working on different ads together
12:02and everything like that so I mean if
12:05you're like an introvert and you don't
12:07want to talk to anybody you probably
12:09this is probably a good field for you
12:10because I mean at least you have to be
12:12able to communicate with your teammates
12:14um but I still think even if you are an
12:17um you know it works better in your
12:18favor because for me I know I reach out
12:21to my teammates all the time like I'm
12:23always asking them questions and
12:24obviously that's a a communication is a
12:27big a big part of it so I think either
12:30personality can really Thrive
12:33um and of course as you grow within the
12:35field you can get into different
12:37different aspects like you could become
12:39an account manager which is like a
12:41client-facing role so you can you can
12:43basically be overseeing like the PPC
12:45accounts and still dealing directly with
12:47the clients and having meetings so it
12:49really depends what what you feel
12:51comfortable in or you can just stay like
12:52you know in the pay-per-click route and
12:54just simply be working on accounts so
12:56either one can really thrive in the
12:58industry honestly got it and then what
13:00about like uh creative versus analytical
13:03types would you say that there's a good
13:05amount of opportunity for for both
13:07different types of people as well yeah
13:09so definitely analytical is is like you
13:12got to be able to work with numbers so
13:14you have to analyze what is going on
13:16with each campaign and understand you
13:19know what these numbers mean
13:21um and also from a creative standpoint
13:22because I don't I would consider myself
13:26um I still think you do have the
13:29um show your creativity with it within
13:31this obviously it's from the standpoint
13:34of like you know maybe coordinating with
13:36like your digital designer or your
13:38graphic designer on what you think might
13:40be the best content for this specific ad
13:42so I still think you are able to
13:45um be creative in this position
13:47um but again it comes down so you still
13:49have to communicate with your teammates
13:51to get that message across so I can't
13:55really say I guess maybe more analytical
13:57because you're definitely dealing with
13:58numbers but that's going to say you can
14:00use your creative side too and by the
14:02way guys I will put a link to Seth's
14:04free master class that you can take
14:06basically it's going to go over digital
14:07marketing uh whether it's a good fit for
14:10your personality kind of just a general
14:12overview of digital marketing anything
14:14that you're going to want to learn about
14:16it basically I'll put that down in the
14:17description as well as the pen comment
14:19below definitely check it out so what
14:21would you say uh for somebody who's kind
14:24of like on the fence about investing in
14:27Seth's course and just maybe going into
14:28digital marketing in general what would
14:31you uh say to that person yeah I mean
14:33when it comes to test course you got all
14:35the proof that you need on his YouTube
14:36channel so like I think I watched every
14:39interview possible on his channel like
14:41if you really need convincing you can go
14:43on there you can search everybody on
14:46there on LinkedIn you can contact those
14:47people they'll probably tell you the
14:49same story that's on the on the video
14:51um so if you're serious about getting
14:53into it as a career I think that's the
14:55best course to jump into in order to
14:58start your career in the digital
15:01um I think it's a great industry to
15:03learn one of the most important aspects
15:05of any business like you said I think
15:07like no business can survive without
15:09digital marketing in this you know in
15:11this Society right now so
15:13um if you ever wanted to start a
15:14business you can get into this field
15:16learn all about digital marketing and
15:18start your own agency maybe in the
15:20future or a freelance so you can always
15:21add additional income if you are working
15:23a job and then yeah I mean I just think
15:26that the the field is great especially
15:28for growth too if you want to just focus
15:30on you know building your career within
15:31the industry the grow the rate to grow
15:34your income in this industry is really
15:37I don't see any cons to it honestly
15:39unless you just don't like being behind
15:41a computer if you don't then farming up
15:43the hill for you yeah I'll just throw my
15:46two cents in there of course I'm pretty
15:48biased but I'll throw my two cents in
15:50um there's a lot of different careers
15:52out there where it's a good fit for like
15:55maybe 10 of people that I talk to and of
15:58course I've done tons of Consulting over
15:59the years so it's like you know when I'm
16:02able to consult with people and like
16:04talk back and forth I'm able to kind of
16:05figure out okay this is going to be a
16:07good career for you but digital
16:09marketing is the one career where you
16:11send people to it and it's just like it
16:13seems like there's a good fit for
16:14everybody whether you're creative or
16:17analytical or like like introverted or
16:20extroverted like there's there's
16:22different paths you can go down and it
16:24seems like everybody seems to be
16:26relatively happy with one of them at
16:29least in digital marketing so I'll just
16:31throw the you know my two cents there
16:32like the other course that I talk about
16:34is like my tech sales course and it's
16:37great it gets people great results as
16:39well but you know it's a sales position
16:41so not not necessarily everyone can do
16:45um and or not necessarily everyone would
16:49um that's just my two cents with digital
16:50marketing one last question I'm going to
16:52throw in there a little little curveball
16:54since we since we talked about it
16:56besides uh Seth's course what are some
16:59good courses that that you've taken over
17:01the years I haven't taken any like
17:03General business courses I've only taken
17:05like either digital marketing or real
17:09photography videography so I guess
17:13it's kind of hard to make a decision
17:14there I mean the marketing course that I
17:16took before besides the Tai Lopez course
17:18was Billie Jean which I thought was
17:20decent I thought it was pretty good but
17:21it was really expensive and I didn't
17:23know it was only for a year so that kind
17:27um but yeah I don't know I guess I don't
17:29have a good one for you for me uh there
17:32there's two courses that really stand
17:34out in my mind one of them is actually
17:36not available anymore I I I've taken
17:39some good ones there's some that you
17:40take and you're like okay you know this
17:42is good but the two courses that really
17:44stand out that were like great were
17:47um Graham Stefan's YouTube course oh I
17:50did take that of course I thought that
17:52one yeah yeah that course was phenomenal
17:55and I don't know if it's still good for
17:58like updated times because that I think
18:01it came out in like 2017 28 maybe 2018 I
18:04think yeah it came out a couple years
18:06ago um but that course was so spot on I
18:08mean he did such a good job and then the
18:10other one that I took that was
18:12phenomenal was I actually it's not
18:15available anymore I just looked recently
18:17but of course I still have access to it
18:19because I bought it way back then but
18:21it's Consulting accelerator by Sam Evans
18:23but yeah yeah so that was a really good
18:26one well hey thank you so much for
18:28coming on the channel Lillian I really
18:30appreciate it uh thanks for coming on
18:32and sharing your story I think this is
18:33gonna motivate and inspire a lot of
18:38um so so yeah thank you
18:40thank you thank you for having me
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