00:00what's happening guys it's Shane here
00:01and in today's video I'm going to be
00:03interviewing someone who was actually
00:05able to get a job in digital marketing
00:07at 59 years old so I really think you're
00:10going to enjoy this interview uh
00:12definitely gently tap that like button
00:13and let's jump into it Brian thank you
00:16so much for coming on the channel I am
00:18super super excited to do this interview
00:20with you today my pleasure Shane glad
00:22that we got to chat have our
00:26um so yeah as you said I am new to the
00:29world of digital marketing
00:32um I am I am 59 years old I've had a
00:36lifetime of careers I've probably worked
00:40well I have worked over 40 years of my
00:43life so which is much older than
00:45probably many of your viewers have even
00:47I've had big careers
00:50um I've been in jobs over 20 years but
00:53you know now I'm getting older my kids
00:55graduated from high school I've got an
00:58empty nest here at home just wanted to
01:00try and take a pivot the job
01:03that I was in previously I was actually
01:06a general manager of an airport here
01:12being a general manager of an airport
01:14was a 24 7 kind of business you know the
01:19the planes land all day and all night
01:23the calls could come any time of day the
01:26text could come any time of day I could
01:29be you know the perk of working for an
01:31airline is you can travel for free which
01:33was a great perk but that that meant you
01:36know I could be in Colorado or Florida
01:39or ever and I'd still get the texts and
01:41the phone calls because like you're just
01:46um so I wanted to I wanted to change I
01:49every time the text would come at
01:51midnight I would say to myself I got to
01:53do something different so I was there
01:56for a number of years and I just wanted
01:57to slow down and I just started looking
02:00what is out there that I can kind of
02:03work on my own I can get a I can learn
02:06it online and I can kind of
02:09use my skills to you know leave this
02:13business and that's what I did got it
02:16well uh first of all I the first thing I
02:19want to say is I think a lot of our
02:21viewers are going to want to know what
02:22your skin care routine is uh because you
02:25definitely don't look 59 you you look
02:27great for your age so I just want to say
02:29that right off the bat very kind of you
02:31to say but uh yeah it's just I was
02:35telling you earlier is you know when I
02:37get done with my day I go out and walk
02:39and I probably should use more uh suntan
02:43um this is just the sun on me so that's
02:46that's that's my skincare routine that's
02:49what I'm just going out and living life
02:50is is yeah okay fair enough that's hey
02:53that that helps I think that really
02:55relieves stress just taking a nice walk
02:57getting out into nature getting some
02:59exercise that's that's uh that's
03:01definitely a big part of it for sure
03:04um and then the second part is
03:07um so you decided to kind of pivot into
03:10a different career digital marketing and
03:13you know you didn't have to right you
03:15were you already had a very successful
03:17career but you decided to go into
03:18digital marketing because you kind of
03:20saw so much opportunity in it and why
03:23did you uh kind of make that decision
03:25and also how did you discover digital
03:27marketing so I actually have a friend
03:29who is very successful in
03:33um the online world and he does
03:35affiliate marketing and he sells courses
03:38and all and I saw how successful he was
03:40doing that and he was always suggesting
03:42that I should get into some sort of
03:44online business but I didn't feel
03:46comfortable going into it without
03:48knowing the back end of it so I figured
03:51my best route to uh being able to
03:55someday try maybe affiliate marketing or
03:57some kind of online business would be to
04:01learn digital marketing so I can I can
04:04at least know what's going on I don't
04:06want to go in naively if I'm going to
04:08try and do my own business so I started
04:11looking online for courses that might be
04:14available I've thought about boot camp I
04:17thought about maybe going back to school
04:20um everything's kind of expensive when
04:22you're shopping for digital marketing
04:25classes uh I'd say thousands of dollars
04:27if not more and if I was to go back to
04:29school you know could easily go into the
04:32thousands by the time I took all their
04:36um so I did a what everybody does I did
04:41um best online digital marketing courses
04:45and somehow I stumbled onto one that
04:49listed I don't know five or ten of them
04:51and at the top they put uh Seth Jared's
04:54digital uh marketing bootcamp and I
04:58don't know for some reason the
05:00testimonial that the person gave
05:01resonated with me so I thought let me
05:04let me do some more research
05:07um I went on to YouTube and I went to
05:11online and just look for different
05:13testimonials and everything looked
05:15pretty positive the price of the course
05:17was very reasonable so in January of
05:22this year I thought let me give it a
05:24shot and so I was still working at the
05:26time but I decided I'm going to try this
05:29course and I'll do it like an hour a day
05:31and you know I worked on the course
05:34maybe from January till
05:38April so three months give or take
05:43um but the results that I got were
05:46um the course itself I thought was very
05:51um it starts with the basics it gives
05:53you all the building blocks you know
05:55what is digital marketing and then it
05:56talks about uh the different uh versions
06:00of digital marketing that you can do
06:01which are you know pay-per-click or
06:03search engine optimization
06:06um social media marketing everything
06:08that you could do but um
06:11what I liked about it is the explains
06:14everything but then there's also a learn
06:18one of the reasons why I chose Seth's
06:21course was because I felt that it was it
06:24would take me from zero to a job I I
06:28know I can go online I can go on YouTube
06:29I can watch courses how to do digital
06:32marketing or I could go to like I said I
06:35could I could take another course but
06:37what Seth seemed to guarantee and
06:40guarantee is probably a hard word but
06:43um I watched so many of the testimonial
06:45videos that he has on YouTube that I
06:48felt comfortable saying that
06:50that by the time when I was done he
06:53would help me get a job and so uh
06:56the exercises that he has us do uh we
07:00put together a spreadsheet we build our
07:04um run a ad campaign
07:08all those things count as experience and
07:10when you're eventually going for a job
07:13and talking to people who are going to
07:15hire you you can say that you actually
07:16did all that stuff and it's legit and
07:19that was what got me my first job was
07:22when I could show the template of the ad
07:26campaign that I ran people were very
07:28impressed and they said they took a shot
07:30on me it was it was in the end it was
07:32super easy it was a great experience
07:35taking the course got it yeah and I'll
07:37just kind of comment on that a little
07:39um most of the digital marketing courses
07:42online you know especially the ones that
07:44are you know you see on udemy or other
07:46places like that they teach you all this
07:49stuff and you know it might even be
07:51digital marketing professionals teaching
07:53you uh people who've been in it for 10
07:55years you know 15 years and so they
07:57really know their stuff but the problem
08:00is is they don't teach you what you need
08:02to know to get a job
08:04and that's actually the biggest mistake
08:06I see with people making courses these
08:09days to teach people to get a job is
08:11they actually try to teach you too much
08:13and when you try to teach someone
08:16everything they'll end up learning
08:18right because the really a lot of this
08:21stuff that they know they learned on the
08:23job they learned by applying it and
08:27there's no way that you're just going to
08:28be able to kind of like tell somebody
08:30how to do this and they just like
08:31memorize everything you say without any
08:33actual reference experience
08:36um and that's why set scores just that's
08:38one of the reasons for sure why Seth's
08:41course just does so much better than
08:43anything else out there you know and
08:45that the only other ones that even claim
08:49uh are typically like boot camps and
08:51some of those cost like fifteen thousand
08:53dollars right so very very expensive and
08:58you know SAS courses you know
09:00extremely reasonably priced for what
09:03what it actually offers to to give you
09:07um I'm glad you brought that up because
09:08I kind of did want to mention that a
09:12um so how long did it take you to get a
09:15job after you were able to finish the
09:18course approximately all right so my
09:20experience don't take my experience as a
09:23typical uh graduate from Seth's course
09:28um so let's say Monday May 1st or
09:31whatever it was I started I I had
09:34finished all my exercises uh let me go
09:37back one step two is I just want to say
09:40that uh in addition to the exercises
09:43then he also helped me with my cover
09:45letter and my resume too and he
09:49um because you know he has customized
09:51templates for the resume and I put
09:54together one that was a digital
09:56marketing resume and is almost kind of
09:58weird for me to see that that was you
10:00know what wasn't my specialty
10:01considering I have 40 Years of other job
10:04experience but yeah I have a digital
10:06marketing resume now
10:11um the first I started looking for jobs
10:13it's a Monday I sent out four resumes on
10:17Tuesday I heard back from a company
10:22um we're interested and she sounded
10:25almost kind of desperate and
10:28uh I said well I'm going away uh next
10:31week I was leaving for Croatia for a
10:34week so there was a sense of urgency
10:36said well can you interview right away
10:39and I was like well okay so Wednesday I
10:42had my first interview
10:44it went well that was I guess the
10:46screening interview she said
10:48um I talked to her afterwards she said
10:50that went great can you
10:52um interview again uh Thursday and
10:55Friday and so I said sure Thursday
10:58interviewed with two people Friday
11:00interviewed with the top boss lady
11:03all the interviews were great the people
11:05I interviewed were very friendly I'll
11:07make a shout out to people in the
11:09digital marketing World it seems to
11:11attract really nice kind people who want
11:14to help you and um that was my total
11:18um so Friday I had my last interview
11:20Saturday we flew off to Croatia on
11:24Monday I was in a hotel in Dubrovnik and
11:28I got a phone call offering me the
11:30position so from start to finish it took
11:34me one week to land a job and maybe I
11:38sent out 15 resumes because I kept on
11:42sending them not assuming I was going to
11:46um you know I probably heard back from
11:48maybe two or three of the 15 that I sent
11:51out saying if I would want to interview
11:54I never interviewed with anybody else
11:56just this one company who now I started
11:59working for them at the end of May I've
12:01been there for about four months I've
12:07so after four months and I expect it you
12:10know the way Seth promotes the course
12:12you know after six months you're almost
12:14a veteran in digital marketing and then
12:16maybe you look for your second job and
12:18then you you keep leveling up
12:21um I started at the bottom but you know
12:24there's that saying that you know I'd
12:26rather be on the bottom of a ladder that
12:29I want to be on rather than the middle
12:31or top of a ladder that I don't want to
12:33be on which it might you know the last
12:35job I was in I really didn't want to be
12:37there anymore so now I'm very happy at
12:41I I see that the opportunities here are
12:45like endless I could
12:47um you know I my LinkedIn gets hit like
12:50I don't know I probably show up in maybe
12:5220 25 searches a week I get hit up by
12:56recruiters maybe about once a week or so
12:58I've only been doing this for three or
13:01um would you say you're like an
13:03especially technically Savvy type person
13:05were you like a programmer in your past
13:08who knows a lot about computers or
13:11anything like that or no I'm let's say
13:14internet interested like I've always
13:17liked the internet I like to surf on the
13:19internet I like to watch videos on the
13:21internet that's kind of where I land you
13:23know I've never coded before like I said
13:26I wish they had uh Seth had suggested to
13:30Squarespace website where you just drag
13:32and drop but you know we had to do we
13:34didn't have to but the website I put
13:36together was a WordPress website it was
13:38there's a little bit of coding involved
13:40and you know I had to ask a lot of
13:42questions but you know you just keep
13:44pushing forward and eventually I got it
13:47done but I asked a lot of questions and
13:52anything else that we have to do it's
13:54like as a 59 year old my memory isn't
13:58what it used to be so I just don't
14:01um but I write it down and then like I
14:04said I can follow the directions I can
14:06follow the instructions for me one of
14:08the biggest challenges was
14:10um I've never worked at home before so
14:13now this is a completely remote job I
14:15can see the benefits to going to an
14:18office because it'd probably be easier
14:19for me to learn just being with the
14:21people like sitting next to them and all
14:23but Zoom came along and online meetings
14:27are here you know this is the new world
14:29we live in it's been a it's been a great
14:31fit and I'm really happy that I made the
14:33pivot to digital marketing really happy
14:35that I found the course awesome and what
14:40um just typically what would people
14:42expect in an entry-level kind of digital
14:47so mine may not be typical because I do
14:51both uh SEO and PPC generally speaking
14:56most people do one or the other they
15:00um but so I started off with 10 accounts
15:05they each have a budget you know maybe a
15:08couple hundred a couple thousand dollars
15:11um you build ad campaigns for them you
15:15monitor the campaigns to make sure that
15:18they're hitting the spends that the
15:23invest each month on the SEO side you
15:27you pretty much run it through programs
15:29that tell you what's working or what's
15:31not working they give you suggestions on
15:34how you can improve what you have
15:36written on the websites
15:40um you know it's a lot of uh
15:43trying things seeing if things will work
15:47but not being afraid to break something
15:51would you say that the skills that
15:53you're learning and especially I would
15:55say maybe maybe if like a younger person
15:57is watching this like the skills that
15:59they would be learning if they got into
16:01digital marketing would be valuable for
16:03them throughout their lifetime
16:07um unless the internet somehow goes away
16:10um I think you know this is where we're
16:11going to be as far as marketing is
16:14um I think digital really just means the
16:16internet so from now on whenever you
16:19want to buy anything whenever you want
16:21to uh show your products I mean they're
16:24always going to be online they're always
16:25going to be on the internet
16:27um first even somebody who wants to get
16:29into uh like affiliate marketing or
16:32opening an online business you know
16:34knowing how to do the actual Nuts and
16:38uh advertising to or promotion promoting
16:42the product that you learn when you're
16:44doing digital marketing that would be
16:48the other thing too is you know as an
16:50older person I'm much closer to the end
16:52of my career than the beginning but I'm
16:55not real good at not doing anything so I
16:57prefer hopefully to never retire so I
17:02wanted to Pivot into this career because
17:04I think it gives me the opportunity to
17:06work a little bit work a lot
17:09um I can work on my laptop I can take it
17:13anywhere I want to go I recently was
17:15traveling I didn't I didn't take any PTO
17:17I just brought my laptop with me just
17:20watched my accounts while I were gone
17:22was out there took a couple Zoom
17:24meetings but you know it was I have the
17:26complete flexibility that I'm not
17:28chained to a desk anymore so I think I'm
17:30setting myself up for the future that
17:33you know I'll be able to do this you
17:35know it's an easy job I'm not out in the
17:39uh is not a high stress job and it pays
17:42very well so uh you know I don't have to
17:45you know work at UH Home Depot or you
17:48know whatever else it is that the old
17:50people do when they quote unquote retire
17:52got it and personality wise would you
17:55say that um there's a certain type of
17:57Personality that does better in digital
18:00marketing or do you think that there's
18:01kind of like a lane for just about every
18:04personality type out there whether it's
18:05introverted extroverted
18:08um whether they're artistic or
18:12would you say that there's a kind of a
18:14you know some sort of digital marketing
18:16position that would would fit them
18:20um believe it or not I consider myself
18:22an introvert I'm not shy but I am
18:25introverted in the sense that
18:27when I have when I'm at a party or
18:30something like that and that energy
18:31drains me I need after I'm done I need
18:34to go and you know recharge somewhere
18:36whereas I Married an extrovert who like
18:38can't wait to you know be around people
18:40and you know gets charged from that
18:43um I see digital marketing that like if
18:45you don't want to talk to anybody you
18:47never have to I mean you can just say it
18:49your laptop and be totally perfectly
18:50comfortable however if you want to be an
18:54extrovert there's plenty of
18:56opportunities to have those
18:57conversations and then artistic wise
19:01especially on the SEO side there's a lot
19:04of room for creativity even on the
19:06pay-per-click side you know
19:08um math-wise uh there's plenty of
19:12opportunities to use that side of your
19:16um you need to deal with money and you
19:18need to work on percentages you know
19:21you're looking at how well things
19:23perform and you know
19:25how much things cost as far as the cost
19:28per click and you know how quickly
19:30things are converting or how often
19:32they're converting so you're always kind
19:34of paying attention to math that way in
19:36a dollar kind of way but yeah totally
19:39open to I mean it seems Seems like such
19:42a general answer but I don't think
19:45who wouldn't do well in a digital
19:47marketing world like there's just so
19:49many different paths to take and if um
19:53you know if you wanted to pigeonhole
19:55yourself you certainly could there it's
19:56they're all there for you though there's
19:58tons tons of opportunity
20:01yeah that's exactly what I found as well
20:04for sure for sure I've kind of found
20:08um for anybody listening if you are
20:10interested in digital marketing you want
20:12to learn more about the different types
20:14of digital marketing because there's
20:15like five or six different major types
20:18um definitely check out Seth's free
20:20masterclass which I will put down in the
20:22description as well as the pin comment
20:23below uh he really does a good job kind
20:26of breaking that down and I think it'll
20:28help you figure out whether it's a good
20:29fit for you as well so definitely check
20:31that out well I I know you're busy and I
20:33definitely do want to pick your brain
20:35more but uh I think I'll let you go for
20:38um but uh thank you so much for coming
20:40on the channel I really appreciate it
20:41yeah thank you Shane best of luck to you
20:43and all your uh viewers
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