00:00what's happening guys it's shane here
00:01and in today's video i'm going to be
00:03talking to ashley ashley is somebody who
00:06became a digital marketer and she is
00:08also an artist so ashley's story is
00:11really awesome and one of the reasons
00:12why i wanted to get her on the channel
00:14is because of the fact that i have so
00:16many people asking me shane i'm an
00:19artist but you know you don't really
00:20recommend college degrees for artists
00:22what should i do instead now there are
00:24several careers that i typically
00:26recommend for artists depending on their
00:28situation and what they want to do and
00:30digital marketing is one of them and i
00:32think ashley has some great insights and
00:33some great advice for anybody who is an
00:35artist and they want to get paid to do
00:37art so i'm super excited about this one
00:39i think it's going to be super super
00:40helpful for you guys definitely check it
00:42out also gently tap that like button hit
00:44the subscribe button and ring the
00:45notification bell and let's jump into it
00:47right now today we have a very special
00:50guest on the channel ashley she is a
00:53digital marketer she's also an artist
00:56and i am super excited to interview her
00:59because i already saw part of her story
01:02and i think it's going to help a ton of
01:04people out on the channel and you'll see
01:06what i mean here in a minute but thank
01:08you so much for coming on ashley thank
01:10you for having me i'm excited to be here
01:12awesome so let's go ahead and start at
01:16um before you even discovered digital
01:19marketing what what was your what is
01:21your first exposure to the career of
01:24digital marketing that you can remember
01:26so digital marketing was something that
01:29actually got into by accident it wasn't
01:34literally years later that i realized i
01:37could be doing what i was already doing
01:40um and for fun and get paid to do it and
01:43what i mean by that was if you're an
01:45artist you do need to have a good
01:48internet social media presence so
01:52i already had a wordpress site where i
01:55was posting my art and thoughts about
01:58the state of the art world and you know
02:02and um i was already
02:06keyword research and
02:08all that kind of thing trying to
02:11do experiments trying to figure out how
02:12to get more people on
02:16i was very fortunate to be raised by
02:19a i had a web developer mother so she
02:22actually taught me some some cool stuff
02:25like when i was eight years old
02:26basically i'm not i'm not a web
02:29developer myself i'm not a coder but
02:30that was i guess you could say
02:32technically my start uh into
02:38i got into i was posting my art on
02:41instagram and i really loved like the
02:44analytical side of it i loved like
02:46watching videos and learning like
02:48what i can do to put my art in the best
02:50light how to get more followers
02:52um and it was a lot of fun i
02:55i really enjoyed it so by the time i
02:58discovered seth's course um he was
03:01already like listing
03:05keyword research wordpress
03:09guest posting social media management
03:12things that i was already doing for fun
03:17it doesn't matter what field you're in
03:19somebody needs a marketer somebody needs
03:21to find your product so
03:24that really appealed to me actually if
03:26you don't mind me asking um i didn't
03:29plan on asking this but what are some
03:31other recommendations that you have for
03:34aspiring artists besides going to
03:36college so somebody wants to make a
03:38living from art if they want to work as
03:40an artist either in a job or doing their
03:43own thing as a freelancer or starting a
03:45business what are some alternatives or
03:47recommendations that you have okay i'm
03:50i'm gonna be honest it's really hard to
03:51make money as an artist it this like the
03:54success that i have now as an artist it
03:57did not happen overnight it took a lot
03:59of hard work it took a lot of like like
04:01stubbornness and persistence
04:03um i would say there's there is nothing
04:05wrong with having a job like
04:10you guys are in a very fortunate
04:12situation now where you don't have to go
04:16to get good job skills
04:19you can you know you can just like spend
04:22four hundred dollars on a course versus
04:24like thousands of dollars on a degree so
04:27there's nothing wrong with doing like
04:28digital marketing full-time and making a
04:32and then like working on your art on the
04:37you know you're you're taking all these
04:38skills that you're learning from digital
04:41and you're reaching an audience and uh
04:44yeah while you're in digital marketing
04:45that's also like a really good way to
04:47get into like graphic design for example
04:50but yeah i would say
04:52definitely work on getting that first
04:55and then you can use that job because
04:57that's what i'm doing now using that job
04:58to fund whatever uh you need for your
05:06i just kept up with like my instagram
05:09and then i actually have um
05:12there's a there's a company named
05:14and they saw like my fantasy art and my
05:17my dragons for example
05:19and now it's like i'm working full time
05:22as a google ad specialist and
05:25part-time as an artist with them
05:28so it was one of those things where i
05:29just kind of struck gold but it's like
05:31if i didn't keep going
05:33that and just keep like trying to get my
05:36art out there that wouldn't have
05:38happened i would say uh one thing i
05:41uh typically the advice that i give
05:44um and this is kind of i think it's kind
05:46of what you were getting at a little bit
05:47is have you ever read the book uh steel
05:50like an artist by austin cleon
05:53yes yeah okay so i think that that book
05:56for one it it has a name like a
05:58clickbait name so guys don't be scared
06:00by the name has it has a very clickbait
06:03name uh it's actually a phenomenal book
06:05about just being successful as an artist
06:10one piece of advice that he gave in
06:12there which was just so refreshing to me
06:15with all the bad advice that i hear is
06:20uh right off the bat learn some sort of
06:24and then do your art on the side
06:29typically it's gonna take a long time to
06:32get any type of art related business off
06:36he um he actually mentioned that
06:40whatever like it actually can help fuel
06:43you creatively as well so if like you
06:45work in a copyright office you do a
06:48clerk yeah he was just talking about
06:51you'll actually get to learn a lot of
06:52cool things integrated into your art
06:54yeah yeah and you'll have that stability
06:57to you know get your career started as a
07:00freelancer or you know have that time to
07:03build up your portfolio so you can apply
07:05to a bunch of jobs if you want to do the
07:07hardest route or if you want to start
07:08your own business you know that always
07:10takes a long time to start up even if
07:12you have like the best business idea in
07:13the world it's typically going to take
07:15years to get off the ground for the most
07:19i thought that was just phenomenal
07:23uh just for that for the average artist
07:25of course there's always going to be
07:26exceptions but for for like you know
07:31reading that book i thought it was
07:33really really good advice and so that's
07:35kind of typically what i tell people
07:38is to to learn a skill
07:41something like digital marketing
07:43it's a little bit artistic i mean
07:44there's definitely some more artistic
07:46parts of digital marketing and then
07:48there's more like analytical parts uh
07:50but that's gonna mean
07:51you could like get started like making
07:54like an art blog and then you can like
07:56get guest blog with other artists and
07:58you can build skills that way i mean
08:00there's there is a whole
08:02ardo sphere when it comes to digital
08:07even like trying to create like the best
08:13but what would you have yeah but it's
08:15like it's also like a really good way to
08:16get into um graphic design if that's
08:20something that you want to do some other
08:23art kind of art related careers that i
08:25wanted to mention digital marketing just
08:28from my experience digital marketing
08:30seems to be relatively good another uh
08:34one that i've noticed a lot of artistic
08:36type people excelling at is uh actually
08:39tech sales is actually pretty decent for
08:41many artistic type people and then
08:44yeah believe it or not yeah i've seen a
08:46lot of artistic type people do really
08:48well in tech sales and then the uh the
08:50third one is basically ux ui design
08:55user experience user interface and then
08:58you'd want to kind of specialize more on
09:01side of the ux ui design because the ux
09:04is a little more analytical or a lot
09:06more analytical um but uh yeah those are
09:08some careers that i've seen
09:10have a lot of success with yeah so for
09:13like you know the gamers out there you
09:14know there's people who need to who even
09:16need like the little like spell icons
09:18designed and everybody wants to go into
09:20like character design and not a lot of
09:23go into those so that's a that's a
09:25really good way to get in
09:26i think there's going to be a ton of
09:28opportunity in gaming especially
09:30considering like with all the metaverse
09:32stuff that's going on right now they're
09:34kind of making it to where uh people are
09:36actually gonna be it's like gonna be a
09:38platform economy similar to youtube
09:42shopify etc where people are actually
09:45gonna be essentially like making their
09:46own games and i think that is gonna
09:49first of all make games way better
09:51because it's gonna decentralize things
09:54and then uh second of all it's gonna
09:56offer a tremendous amount of opportunity
10:00uh who want to design these games
10:02because they're gonna have to
10:03incentivize it correctly if they want to
10:05have the best platform
10:07uh where these games uh can have a
10:10really good chance of you know being the
10:12next minecraft or something like that
10:14all right well let's go ahead and get to
10:16the part where you took the course so
10:18you discovered seth online
10:21you know you saw that there was another
10:23way for you to get into a pretty really
10:26good career without any experience
10:29without a relevant college degree um at
10:32the entry level and you could kind of
10:34work your way up so you decided to take
10:35seth's course how was the course
10:39one of the things that i really liked
10:41about it for so first of all
10:44it was great it's already paid for
10:46itself literally more times than i can
10:48count one of the things that i really
10:50liked about it was um
10:56he really attacks like the imposter
10:57syndrome like the oh crap i can't do
10:59this kind of kind of thing so it's just
11:02like he doesn't go into like all this
11:06all this theory he just like teaches you
11:11you know build up a portfolio um and
11:15how much how much work you put into it
11:17as well so um he it's like this very
11:20comprehensive like you know baby step
11:23sort of thing like you're learning
11:24really simple easy stuff first and then
11:27it gets more and more complicated so
11:28it's like really it's really easy to
11:32but it's it's just so easy because you
11:36all of these like job postings and they
11:37want people with like three years of
11:39google ads experience and one of the
11:40things he tells you it's like no that's
11:42just a filtering tactic another thing
11:46i actually learned about like
11:48internships that i could take that was
11:49how i got introduced to a acadium
11:52so you're also getting practical
11:54experience while you're taking the class
11:57so you're building up a network and
11:59connections references yeah so after i
12:02finished uh taking the course which
12:06i'm gonna be generous and i'm going to
12:08say three months i want to say eight
12:10months but i don't think that's right
12:12after i took the course i
12:14um got my internships and then like i
12:17ended up getting a 19 hour uh 19 an hour
12:23really soon after that it's really great
12:25i think it's also really great for
12:27people who've never had a job before
12:29like he also teaches you like
12:34like how to do interviews well how to
12:36set your resume up well and then even
12:38like says like common sense things like
12:40you know most people they send a resume
12:42and it's in crayon and
12:45weird things like that or they don't
12:46send a resume so it's one of those
12:47things where you feel better about a lot
12:50of stuff so that was one of those things
12:51i really needed because it
12:54it was a new thing it was scary and it
12:56was just really nice to have that
12:57assurance that it's like okay i can do
13:01build i can build a portfolio i do have
13:05um so it's great so it's like equal
13:07parts like confidence building and skill
13:10building got it so uh just to kind of
13:12get into the specifics a little bit from
13:15the time that you sort of started seth's
13:18course to the time where you got your
13:20first job offer how long was that
13:23approximately i don't remember for me
13:28i want to say it was about four months
13:31and i say that because i took three
13:33months to do the internships
13:36and then i took a and then it took me
13:41of applying every day so at maximum i
13:46five months yeah it did take a couple
13:50um apply for jobs get interviews and
13:55and then finally get a job offer well
13:57this is a question that uh everyone's
13:59gonna want me to ask
14:01so if you're comfortable answering it
14:02you can answer it if not just kind of
14:04give me maybe a ballpark of like what
14:06people generally would expect but
14:09everyone wants me to ask
14:10uh how much what did that first job pay
14:13and then how much did the second job pay
14:17approximately okay so
14:20my first job was 19 an hour
14:25actually that was my
14:27this was my first job where i negotiated
14:33i think i made roughly about 24 an hour
14:37i was out i was there for about a year
14:39and in my current job um
14:42i currently make a 50 000 a year
14:47but that being said i'm also basically
14:49working part-time as
14:52i'm also basically working part-time as
14:57i didn't calculate like everything
14:59including everything else but it's like
15:00i'm also making money doing commissions
15:02on on the side which is
15:04my day job allows me the flexibility to
15:07do that got it and that's kind of one
15:09thing i wanted to ask you about a little
15:10bit it's another thing that um
15:14talk about with some people who are kind
15:16of on the artistic side is
15:19you sort of like a lot of people say
15:21they kind of have like a certain amount
15:22of artistic juice in the day sort of
15:25like maybe it's three hours four hours
15:27five hours but if you're at a really
15:30hectic job that's like really stressful
15:33by the time you get off the job
15:35typically like you just want to go home
15:37and sleep right you don't really have
15:41at the end of the day would you say
15:43that's an issue with your digital
15:44marketing job or do you feel like you
15:47know you enjoyed enough to where you're
15:48actually energized after you get off
15:50work and you can you know really put
15:52your heart and soul into your heart so i
15:54would say that i would say that was
15:55probably a bit true with my first job
15:57there was just there was there was a lot
16:02constant it was just
16:04constant fast paced and then yeah i was
16:07very exhausted by the end of the day
16:10i don't know i think it was kind of like
16:12i kind of use art as a means of kind of
16:17to kind of unwind so i don't know if
16:19that really applies here i will say this
16:29prior to when i was in digital marketing
16:32where i actually forced myself to wake
16:34up early hence like i was able to get up
16:36at four this morning to
16:40i actually forced myself to get up super
16:43early so that i could have an hour to do
16:46or feel like i accomplished something
16:49yeah go to work and uh get get paid to
16:51have the boss yell at you for for um
16:54eight hours a day so yeah so dragon
16:57riders dance is the that's the uh the
16:59photo behind her in the video uh by the
17:02way so everyone go and check that out
17:05do you do you have like a instagram
17:07handle or something that we could upload
17:10yeah my instagram is dragonwriters.dance
17:13i also have a patreon that i need to
17:17patreon.comdragonwritersdance
17:20and everything that i make in the
17:21patreon actually goes back into it uh so
17:26um like i use it for i have a i have
17:30some i have an assistant colorist who
17:33uh do all the flats and um
17:37i i have a theme song that i hired
17:39somebody to make so i get to do
17:41so that's that's what i do
17:43all right last question for you uh what
17:46would you say about somebody who is
17:49thinking about you know digital
17:50marketing thinking about possibly
17:53investing in seth's course they're on
17:55the fence about it what would you say to
17:57that person i would say look at the i
18:00would say look at the cost of the course
18:02and look at that compared to
18:05a degree and i think i'll just leave it
18:09that says a lot right there and it
18:11definitely works it's a lot cheaper than
18:14college it's much faster than college
18:17so you know it gets my stamp of approval
18:19which i'm very critical
18:21of uh all different types of businesses
18:25alternative education space so i will
18:28say one thing is uh seth does have a
18:31free master class i did
18:33i did watch the free master class
18:36and it is very useful it's going to go
18:38over different statistics and kind of
18:40help you to sort of see exactly what
18:42digital marketing is because i don't
18:44really get into the nitty-gritty of that
18:46in these videos because there's kind of
18:47different uh different forms of digital
18:50marketing and i will go ahead and put
18:52that link you can check it out if you
18:55down in the description as well as the
18:57penned comment below uh well thanks for
19:00coming on uh maybe we'll have you back
19:02here next year or something like that to
19:04do an update video at some point
19:06um but uh i really appreciate it
19:08everyone go check out uh
19:12and ashley's instagram and uh thank you
19:14so much again have a good one thanks too
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