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01:01we'll probably be there we we've both
01:04been in the making and have a lot of
01:08failed side projects where with no code
01:10you can build anything and you can build
01:12it in one day but that doesn't mean you
01:28it welcome to this week and no code I'm
01:30your host JJ engert here with my co-host
01:32David pal and we have another fantastic
01:34show for you this week we have a special
01:37interview with the founder of no code
01:39exits cat and she's going to be talking
01:41us through some of her favorite no code
01:42exits of all time but before that we
01:45have a tremendous slate of news for this
01:47week a couple things that we just got to
01:49get into so David why don't you take it
01:57away all right well we have an announce
02:00ment from unstable AI no just kidding
02:03stability AI anything but stable these
02:06days in fact their CEO has just left the
02:10building he has left amid a criticism
02:15now they have jumped the shark so to
02:18speak on getting to an open source and
02:21decentralized AI uh standard uh this
02:25comes amid a big turnover of their
02:28Executives and some of their top
02:30he's talking about how hollow the
02:32company is even though they raised over
02:34a100 million could you imagine just
02:37leaving that uh Ahmad the CEO has been
02:41known to have some controversial takes
02:44uh and say things publicly that um
02:48probably shouldn't have brought him some
02:49virality I guess I don't know got a
02:51little attention uh stability AI is
02:54known for the stable diffusion models
02:56that have come out um and and it's been
03:00a bit of a turmoil over there and so
03:02he's out we'll see what happens
03:03hopefully the technology you know
03:05continues to progress they do some wild
03:09stuff in the video and image World um
03:12we'll see maybe someone comes in and
03:14acquires them yeah David what's your
03:17personal take on what's Happening
03:20Here I think a lot of non-open ai ai
03:24companies see in a very big uphill
03:27battle uh and so it's hard to make a lot
03:29of money right there have been some
03:30reports coming out these huge funding
03:33rounds hundreds of millions of dollars
03:36plus and only millions of dollars in
03:38annual revenue being able to make that
03:41up seems really insurmountable and we
03:44talked about bootstrap verse VC this is
03:47one of the side effects if there's no
03:49path to exit where they're actually
03:51going to make out a whole bunch of money
03:53uh we're going to see some some people
03:56leaving right and we saw earlier this
04:03acquiring I think anthropic not
04:05anthropic mistal maybe one of these
04:08they're they're licensing some models uh
04:11for $650 million and hiring the entire
04:15team uh but not actually acquiring the
04:18business uh and so it's just like kind
04:21of weird make investors whole but not
04:23get antitrust scrutiny and it's a very
04:27strange world right now in this AI
04:30consolidation land um and so I seems
04:34like open AI is getting so big that it's
04:36just getting hard to essentially compete
04:38against that for the smaller guys even
04:40if they have $100 million well um a $100
04:44million can go pretty quickly especially
04:46when you're spending all these costs on
04:48training things and running servers and
04:51hiring you know people for crazy amounts
04:53of money right think about Google
04:55throwing $2 million salaries at folks
04:58h100 million goes away with a every year
05:02with a size of 50 a team of 50 right so
05:05it's it's really challenging to compete
05:07I think a lot of people believe if AGI
05:10is coming whoever gets the AGI first is
05:13going to win and so it's not really a
05:18environment uh we're going to see I
05:21don't I don't have that same take I
05:22think it's going to be a little
05:23different than that um but I think it's
05:27not looking as this e easy path to
05:30victory for these companies anymore
05:33gotcha well staying on this train let's
05:35switch over to open AI who is now
05:39pitching Hollywood with its latest Sora
05:42model and so openi open AI is showcasing
05:45its text to video generator Sora to
05:47Studios talent agencies media Executives
05:50aiming to demonstrate the software's
05:51potential to revolutionize filmmakers
05:54let me tell you the filmmakers that I
05:56know in my feeds I know a lot of them
06:00um they they've been saying AI is coming
06:02for their jobs for quite some time and
06:04this headline has them all spooked out
06:06and I don't blame them this is some
06:08incredible stuff that they're uh able to
06:11B with Sora it's going to change a lot
06:14of things even Tyler pery recently
06:17postponed an $800 million Studio
06:19expansion acknowledging that this AI is
06:22coming up and why do I need all this
06:24space if I can do it in so many
06:25different ways it's it's altering the
06:28film industry already and it even hasn't
06:30even really arrived yet so this is a
06:33very interesting thing that has been
06:35close to my heart just because I've been
06:36from that industry um and I'm really
06:39interested to see what kind of unfolds
06:41here a few I guess like it was over the
06:44past year the whole Hollywood was
06:47basically on strike and I I could have
06:50sworn that AI was a core component to
06:54negotiation what do you have any insight
06:57on what happened here you know some of
06:59the guilds like the writers guilds were
07:00like we don't want you to be replaced
07:02with AI and all that kind of stuff and
07:04so then they had to write in their
07:05contracts that these Studios wouldn't
07:07use AI for this kind of stuff
07:09essentially they were all kind of trying
07:10to make it so they could keep things the
07:13way things are and not be upstaged by
07:16technology and its advancements which
07:18obviously is probably not the right move
07:20but that's all they had and that's like
07:22their position and so I think they're
07:24actually going to purposely stunt
07:27themselves with the lack of adaption of
07:30technology because of such um and that's
07:33interesting as well I don't think that's
07:35true for everyone I think that's true
07:36for some of the the studios and more of
07:38the system but not the Indie players and
07:41some of the other people that aren't in
07:42that system and that need to abide by
07:43those rules so yeah they don't know how
07:46to approach it yeah do you
07:49think Hollywood should embrace
07:53AI I think it's inevitable I think it's
07:56unfortunate that some of these jobs are
07:57going to be replaced but it's going to
07:58create new opport unities elsewhere and
08:00I think it's better to leverage that and
08:02find better ways to make better stories
08:05quicker faster and cheaper because if we
08:07have better content uh that's going to
08:09get more results and I think that's
08:11what's best for everybody the viewer the
08:14the person creating it whatnot so maybe
08:15they're not actually writing anymore but
08:17they're actually you know scripting the
08:19structure of the stories and the
08:20characters at a high level and
08:22delivering that whereas the AI is doing
08:24all the dialogue and everything but that
08:25gets them to you know a 10 episode TV
08:28show and four weeks rather than four
08:31years yeah maybe maybe so I I don't know
08:35I I don't know that much about it so
08:37it's hard to really speak into the
08:38detail but that's kind of what I'm
08:40sensing from my colleagues in the film
08:42industry interesting H that's
08:46cool lastly let's move on to our last
08:50pieno uh a new platform building a no
08:54code tool to help train
08:57AI now it's interesting I think think no
09:00code in this context
09:03is not really being used properly this
09:05is a platform that's going to help
09:08fine-tune um and transform the models
09:13the base models uh using a platform
09:17right I think like the idea that it's a
09:19no code platform it's just a web
09:21platform like it's yeah it is no code
09:23but it's also not no code in the sense
09:25of you're building new models you're
09:28kind of just using a UI to do things um
09:32yeah more meant for researchers
09:34marketers customer support teams that
09:36aren't technical but want to start using
09:39these models and training their own
09:40models for their own purposes yeah um
09:44and they're they're doing a little bit
09:45of the um human feedback models right
09:50reinforced learning human feedback right
09:53um those kinds of things like data
10:00that's what they're using this for there
10:02are other tools like scale AI that do a
10:04lot of this I think now we're just going
10:06to see a lot more of these tools pop up
10:08that aren't scale Ai and internal tools
10:10that are being built at open AI um yeah
10:14I don't know it seems like it's a cool
10:17tool um I wouldn't call it a no code
10:20tool it's just interesting it's another
10:22tool entering this Arena that's kind of
10:24doing this as well um why don't we move
10:28on to our interview with cat get into
10:30some of her favorite no code exits all
10:31right well now a quick break for our
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11:38apps back to the show all right so here
11:41we are with cat from no code exits cat
11:44welcome to the show thank you for being
11:45one of our listeners can you tell us a
11:49yourself h Hello thank you thank you for
11:52having me it's a really an honor that I
11:54can be on the podcast instead of
11:57listening to it so yeah thanks um about
12:01myself yeah I'm I'm cat uh I live in
12:05Belgium uh with my husband and two uh
12:08kids and um yeah my background is uh not
12:14technical at all I used to work in a big
12:17tourism corporation uh where I worked in
12:20the Dig digital team managing all kind
12:22of digital projects around content
12:25marketing project management Digital
12:27customer experience and
12:29um I always had a little uh neck for
12:35Cool Tools and I was always the the kind
12:38of person um in the company that was
12:41sharing like the the latest cool new
12:44tool that we should use and stuff like
12:49um and I also always had this little um
12:55entrepreneurship um but was always just
12:58at my Ing and um checking out the
13:01products on product and listening to the
13:03Indie hackers Indie hackers podcast
13:07and yeah also maybe some brainstorm
13:09sessions with friends about yeah we
13:11should start our own startup and then we
13:14would make a super cool logo and like a
13:18thousand mockups and uh and really
13:21invent the the coolest features that
13:24were probably um not technical feasible
13:27at all and then after a few weeks of
13:30brainstorming the the the excitement
13:32would would die because we saw it too
13:34big you you didn't have this small Wings
13:37to keep you going and um yeah we
13:40couldn't code that was
13:43all one of the problems always it seems
13:46a it's really common in the
13:49brainstorming session it's super
13:51exciting right because everything's
13:53possible Right like you're thinking I
13:55could do anything and everything you do
13:58is progress and then all like as you get
14:01closer to I actually have to do the not
14:03fun stuff then it's like well maybe I
14:07don't really need I don't have time I
14:09lose interest and maybe that idea is not
14:12so great let's move on through the next
14:15IDE yeah yeah yeah um and also we we we
14:19um reached out to some to some
14:21developers and I'll take and you maybe
14:24built this for us and then they start to
14:26make a prize and you you were like oh
14:29okay yeah I don't like it that much
14:32all yeah once you have to make the
14:35investment yeah yeah you eventually
14:38learned you eventually learned how to do
14:40this yourself so how did you make that
14:44builder um so I did discover no cot in
14:512021 um I was still working at tourism
14:55Corporation it was during um covid and
14:59our our company really was really
15:01struggling there were always new
15:04regulations um coming for covid um so
15:09then there was this Rule now s uh now um
15:12tourists should follow these rules and
15:15in another country it was now they
15:17should follow these rules so it had a
15:19huge impact on our holiday destinations
15:22and we didn't have a way to communicate
15:24this to our um to our guests and we had
15:29CMS um and it would only publish the
15:33updates two times per week and never on
15:37Friday so it was so difficult to to come
15:41to yeah to keep the information on our
15:43website up to date and so our our
15:46customer call center was really flooded
15:49with with complaints and questions and
15:52yeah it was a terrible terrible time for
15:54everyone so I started looking to to
15:59create a solution because yeah my team
16:01was burning out and and um um yeah I
16:05think our our internal um developer team
16:09couldn't help they had no resources uh
16:12they could help but six months later
16:13they could make a solution but yeah we
16:15couldn't wait that long um and for them
16:18it was not not a huge problem
16:22um and then I discovered software on um
16:26on product hunt um and in
16:29two hours I made an air table with all
16:32our um activities that we offer um in in
16:36destinations and people could could just
16:39filter um I did it for all languages
16:42because we had a company um um in eight
16:46different European countries so in eight
16:48different European languages and we just
16:52a single click on on my phone we could
16:55have the Ino information live on eight
16:57websites in in the matter of seconds and
17:01um yeah um I showed it to my to my um
17:04boss and yeah they were like okay let's
17:07let's put the slides uh and I think the
17:11it was still uh the early days for
17:13softer so they helped me with
17:16a to create a CO a code custom code that
17:20we could embed on our own
17:22website um and we we used it for two
17:27um and yeah it saved
17:29us that's awesome so this was this was
17:32necessity like this needed to happen it
17:35needed to happen today you didn't have
17:38six months to learn how to build in
17:42immediately yeah yeah and this and it
17:45was an amazing feeling because I I
17:48didn't I wasn't dependent on on the on
17:52the developers in our in our company I
17:55didn't have to beg them to help me but I
17:58could just make a solution myself and I
18:00knew I knew what was necessary because I
18:04knew what kind of information and where
18:06we wanted to publish it so no no
18:10hundreds of meetings to to Define my
18:12need this and or I need this and it
18:14should work like this no just a few
18:16hours have great and and yeah you've
18:19been addicted ever since yeah
18:22yeah it's an incredible thing you know
18:24like building something for the first
18:26time where you didn't think you were
18:27smart enough or you didn't think you
18:29could and then all of a sudden whoa I
18:32just did this and you ask your boss yes
18:34this is actually good let's this solves
18:36our problem let's do it let's push it
18:39and and then you're the hero at the
18:40office yeah yeah yeah for
18:44sure it so and what did your your boss
18:48and other team think about using no code
18:51this other platform were they like yeah
18:54this is great let's do more stuff with
18:56it or were they you know hesitant what
18:58was their take um I'm not sure how it
19:02would have been in different times I
19:04think then they would have been more
19:06hesitant to adapt a new tool like that
19:09especially the yeah the the more
19:11technical teams um but yeah that we we
19:16we didn't have the luxury to be picky so
19:19they were like okay this is a good
19:20solution let's go for it yeah yeah and
19:24also yeah do they use other do they now
20:29build I can build stuff right and then
20:31did you catch the bug and just want to
20:34build a bunch of things did
20:38you then I was more like okay I want to
20:41learn more about this no Cod stuff so I
20:47um um followed the nood boot camp from
20:50100 days of noods cool and and there um
20:55there it was just super super fun and I
20:58opening that you suddenly were in a in
21:01an online course with people that were
21:03were like a little bit the same like me
21:06a bit geeky a little bit um yeah excited
21:10about this tool and excited about
21:12Building Product so that was also just a
21:15very fun moment for me that to to find
21:20yeah and and there I I I buil a little
21:24side project um that was the goal of the
21:27boot camp that you at the end of those
21:29um four weeks that you um create your
21:33own simple site project your first MVP
21:36um and what did you for me there was uh
21:39no code Guru which was it was named and
21:41it was a simple um chatbot that um
21:46advises you which NOCO tool is the best
21:48for your use case um it was before chat
21:52GPT so then it was impressive that you
21:54could chat with it now it's not
22:01um I um I listed it on um after a while
22:06after um improving it and um um grow not
22:10really growing it it wasn't making any
22:12Revenue I listed it on acquire um just
22:17to test something out and after a few
22:18months I I got an offer and it was
22:21acquired for um around 3,000 EUR which
22:25is it's not huge but for me that was
22:28again like this eye opener like I built
22:31something and something someone wants to
22:32pay for it that's amazing yeah yeah
22:39empowering yeah is that how no code
22:41exits came to be yeah and then uh I
22:45tweeted about this um about my tiny exit
22:49and that tweet blew up because I didn't
22:52have a lot of followers um but that that
22:55tweet really went viral so I thought h
22:58there's a story here and uh I thought
23:00okay uh let let me try to start a
23:03newsletter around this um and yeah I I
23:07created a substack page and I said uh in
23:1124 hours I will post the first stary I
23:14the first story and um and you were the
23:18first story yeah I was also leaving on
23:22holiday uh the next day so I really had
23:24to go s yeah yeah um so I I I again
23:29tweeted about it and and I had I think
23:32um 500 subscribers in in 24 hours so I
23:36was like okay let's let's do this and
23:39that's cool and that that's how it
23:41started yeah now a quick break for our
23:43sponsor of this weekend no code if any
23:46of you guys are looking to learn more
23:48about Bubble whether you're a beginner
23:49or a professional looking to get
23:51certifications and take your skills to
23:52the next level you got to check out nood
23:54Alliance it's been a personal project of
23:56mine for the last two to three years I
23:58have five different courses there all
24:00focusing on bubble and taking you from
24:02zero to Pro and these courses tell you
24:05everything you need to know to start
24:07earning six figures as a bubble
24:09developer so go to nood alliance.org
24:11either get started with the beginner
24:13course or take our package and go from
24:15zero to Pro in the next 3 to 6 months
24:18and you won't regret it that's nood
24:20alliance.org back to the show like what
24:23what is it about today like what is the
24:25newsletter that what has it grown into
24:29um the the first thing was that they
24:32were all stories about uh no Cod makers
24:35whose product got acquired then I also
24:38started to do um no quote products that
24:41are just um generating revenues so just
24:44no code success stories because there
24:47was also missing a little bit I think a
24:50resource about that and now it's yeah
24:53more than just a news there I tried to
24:55um yeah to to grow it into a a platform
24:59where you can really get inspired of
25:00what's possible with no code and um
25:03which tools are are that can help you
25:06which courses can help you get started
25:11uh slowly improving it day by
25:15day but now we now I'm at since this
25:18week at 10 10,000 subscribers so that's
25:20a nice Milestone that's
25:23congratulations so every everyone
25:25listening make sure to also add to that
25:27list get we want to get you over that
25:30next 11,000 Mark there we go check it
25:34out no code exits so what in this
25:36process you it seems like you had left
25:38the travel agency and now you're working
25:40as an indie maker is it full-time is
25:43this something on the side um it was
25:46first all still uh next to my job uh
25:51for um yeah more than six months I think
25:54and then um in February 20 23 I quit my
25:59job uh and I started um to do some
26:03freelance work and a little bit in my my
26:07previous um expertise but also a little
26:11bit in nood um mainly with air cable and
26:14software um and uh also yeah work on my
26:20project so that was really fun but it
26:25was also interesting because yeah I
26:27think you guys can relate but when you
26:30just start out as a as a Solo solo maker
26:32you say yes to everything and you are
26:35like freelancing and building products
26:37and creating content that all this this
26:41so much stuff um so yeah it was a
26:45learning process um the last year but
26:49yeah really enjoy enjoying every steple
26:52Rich so so looking back on this 2021
26:56should hits the fan Co
26:59uh lots of challenges in your full-time
27:01job in the travel world you stumble upon
27:05softer at product hunt you go hey I
27:08think this can help communicate with our
27:10users let's check it out you build a
27:13quick MVP for the clients and two years
27:16later you're now exited and a full-time
27:19Indie maker that's like a pretty awesome
27:23story is that is that what you thought
27:25was going to happen when you when you
27:29officer oh I no I I never qu qu Dre of
27:35um I still can't believe it actually um
27:38that that that this is now my my
27:41full-time job yeah so yeah yeah really
27:45happy that's incredible I love when you
27:47when you said that you like you found
27:49your people right like being like a comp
27:52like you were at this company you like
27:54these tools but like you were kind of an
27:57outcast not not an outcast but different
27:59in that way and when you join there were
28:01no other people that were geing with me
28:03about these yeah and then you found your
28:05people like what do we call you people
28:08like what what is the terminology for
28:10that is it no coders is it Geeks is it
28:14workflow problem solvers like what what
28:18guys yeah I think makers maybe
28:23people people who dream of building uh
28:28um no matter how small they are yeah
28:32yeah these people exist all over the
28:34world they're in every single companies
28:36and they kind of got that urge but I
28:38feel like so many of them like they
28:39don't know what's possible they don't
28:41know where to go they don't know where
28:42to find Community they don't know what
28:44to call themselves and it's we yeah we
28:47need to have some kind of maker group of
28:50like come you're welcome you are
28:51accepted here let us help you yeah yeah
28:54for sure because I I have been watching
28:57alsoa for so long long that I was just
28:59reading the Indie hackers Forum but I
29:01was was never posting myself I was just
29:04reading so um it was also a little bit
29:08thanks to the nood boot camp um their
29:11principle is that you have to build in
29:13public and so that's a good way to to
29:16connect with people and to start
29:18chatting and yeah grow your followers a
29:20little bit um yeah yeah fantastic it
29:24really helped me to to yeah to get out
29:27of those sh Shadows there Out of The
29:29Shadow we don't get to see too many no
29:33code hacker maker tinkerer people on the
29:37Indie hackers podcast it's a lot of you
29:40know code I think in the world it's
29:43mostly code a small subset of non-code
29:48non-technical coders
29:50basically um and so it's it's nice to
29:54see like anyone who didn't go get a
29:56computer science degree build stuff
29:58right it's important that those stories
30:00get shared and that's one of the the
30:02beauties of no code exits is it's about
30:05not the person who you know just coded
30:07it right yeah yeah yeah so tell us about
30:11some of the the new exits that you've
30:14seen any you know anything stand out as
30:17particularly exceptional that we should
30:21highlight um I have a few favorite story
30:26it maybe it's interesting to start with
30:29the biggest one because that's always
30:32one people like and that's uh maker pets
30:36I think you guys will know it yeah so
30:38maker pad started as an um website with
30:42just some tutorials oh Ben that that's
30:45the founder building um all kinds of
30:48stuff with no cat it was in 2019 so it
30:52was really early early noote uh noot
30:56times uh and he he um he's a I think he
31:02has a background in in community um so
31:06also completely non-technical maker and
31:10building this this tutorial website with
31:12webflow memb st sapier air table jet
31:17boost also I think um and he's he can
31:22grow this to this huge noo education
31:24platform with a community a jobboard a
31:26podcast a huge library of of tutorial
31:30and he grows it to um
31:33400,000 annual recur recurring Revenue
31:37wow and uh the yeah the cool part is
31:40that it was acquired by zapier and for
31:43uh yeah for a huge amount um it's they
31:46didn't share how much but uh it's a
31:49lifechanging amount and so yeah that's
31:52the the biggest story yeah wonder story
31:56yeah yeah it is a no code product built
32:00on no code for no code acquired by no
32:04code acquired by yeah no code all the
32:08way up and down which I love that
32:11product I thought it was fantastic well
32:13branded well done you would never know
32:15like that it was on no code or no code
32:17or whatever you would never know that a
32:19non-technical Founder did it like it was
32:22just great value um I really enjoyed it
32:25feel like zapier hasn't really lived up
32:27to it they've kind of you know made it
32:30more just zappier content now but
32:33otherwise a bit silent now it's a bit
32:36silent yeah yeah but they
32:38still yeah yeah yeah it's pretty common
32:42that that happens right yeah if Ben's
32:45pulling it himself you know mostly as
32:48soon as he gets the acquisition and can
32:50go do other things yeah usually that
32:53happens I think he's now doing an aiish
32:56version a Ben's yeah yeah he just
32:59launched it I think yeah Tut
33:03openi yeah there we go that would be
33:06cool awesome what else you
33:09got um another one I really like is um
33:14it's a a smaller story but it's a viral
33:17post generator from um Tom and he's a
33:21marketing manager and he created a a web
33:26app that helped you to make this cringe
33:29LinkedIn post so just really a fun
33:32little tool nothing serious completely
33:35free uh but it went uh it went viral and
33:40it uh he posted it on social media on on
33:43Reddit and it reached uh almost 1.5
33:48users wow and a week later he was
33:51contacted uh by the founder
33:53of uh Tapo that's a LinkedIn uh um
33:58content and scheduling tool okay and
34:01they wanted to acquire this tool and to
34:04use a site project marketing so that
34:06they could promote their own um their
34:09own products on this website Co to to to
34:13get new new users um so they sealed the
34:16deal they they didn't share the amount
34:19um but now if you if you visit the the
34:22the tool and it's uh it's now embedded
34:26on the website of Dilo and it's um a
34:30huge Banner with um fire tool yeah do
34:34you know what uh stack it was built with
34:37it was built with aello okay interesting
34:40a web app yeah yeah yeah W haven't heard
34:43many people building stuff with a dollo
34:45at all especially ones that go on to
34:47sell like that that's that's got to be
34:49like the best use case I've heard of Ado
34:53story yeah it's also the one of the only
34:58maybe one other but not an exit
35:00story yeah it makes sense awesome but it
35:03looks pretty cool yeah
35:06yeah You' love to hear it I know that
35:08there's still not many of it because
35:10it's still a new industry it's still a
35:12small industry where people are still
35:14building and learning it but you just
35:16love to see the validation of had this
35:18idea wasn't technical but it was just a
35:22good idea I used the no code tool I spun
35:24it up I got a million and a half users a
35:27couple weeks later later and I sold it
35:28you know like an exaggerated version but
35:31yeah many people are doing this you did
35:34it I sold it uh David did something like
35:37it uh your your newsletter features it
35:40it it's definitely possible yeah and it
35:43shows that it doesn't matter how you How
35:45It's Made as long as it brings value uh
35:49then it's okay yeah what do you think
35:53about people who build for the sake of
35:57selling on like a micro acquire or tiny
36:01Acquisitions like there are some people
36:03that like you know some people want to
36:05build a product build a business try to
36:08get the business off the ground if it
36:09doesn't work or it doesn't go as far as
36:11they want then they try to sell then
36:14there are other people who are just
36:19thoughts um I I actually think it's a a
36:22good strategy because there are makers
36:25who are good in going from one to zero
36:28um validating the ID getting those first
36:32users and maybe creating a good road map
36:36um and and yeah really building it out
36:39um and then there are people that are
36:41better in growing it and and bringing it
36:43to Market and maybe getting the the
36:46positioning right and stuff like that so
36:49uh I think it's it can be a good
36:52combination to do it like that um and do
36:56you think people are like it's it's what
36:58would you say the succcess rate is for
37:00people who do that instead of trying to
37:02find the marketer to join the team and
37:05and do it together as opposed to just
37:09there um that's that's hard to put with
37:12a number on but um there are always
37:16factors that will help you get acquired
37:19faster the first one is of course if you
37:21have recurring Revenue um it it's yeah
37:26easier for the buyer because they know
37:28okay when I buy this project I will uh
37:31earn it like in X months if I continue
37:35like it like it's now um then also um if
37:40you can run it on autopilot so um not
37:43e-commerce projects or um I don't know
37:46agencies but like uh uh yeah software
37:49app mobile app directories stuff like
37:52that um another one I think that also
37:57always works well is if it's business
38:01model ready so uh not that the the buyer
38:05has to implement um payment stuff or
38:09that they really have to still build out
38:11features but that you let's say
38:15umay kind of thing yeah yeah which
38:18usually uh goes with it's making Revenue
38:21yeah indeed yeah yeah um and also um
38:24what the CEO of acquire uh said is that
38:28no cot uh projects get acquired more
38:31more easily because it's much more
38:33easier to transfer and it's also much
38:36more interesting to those people that
38:38are maybe good in marketing but that
38:40don't have a technical background um so
38:44no C if an advantage yeah I mean it is
38:49that last night in class before the
38:51class started the student raised their
38:53hand they're like listen I love your
38:55class and no Cod Alliance but I really
38:56wish I had a 15c rewind or fast forward
38:59so any way you can add that and this was
39:01like four minutes before class I was
39:03like sure and I added it before class
39:05and shipped it and I like there you go
39:07it's now there and it's like I'm a
39:09business owner running this I got
39:12feedback I turned it around in three
39:14minutes they're happier let's move on
39:17right like that's the power of it as
39:19like especially as a business owner that
39:21knows no code tools man you can move so
39:24much faster you can Implement so much
39:26more feedback you can so much success it
39:29was night and day when I went from a
39:30non-technical Founder running a business
39:32to still a non-technical Founder running
39:34a business but knowing how to build with
39:36no code uh the difference of like being
39:38able to feel in control of your business
39:41rather than feeling like your business
39:43was controlling you because you couldn't
39:45control any of the tech it was someone
39:47else you know so yeah indeed yeah have
39:50you um had any chance to
39:53interview the acquirers of the
39:59um sometimes I I I try to if I know the
40:03name I try to reach out to them so
40:06sometimes um I have a short comment or
40:08or a short uh yeah Insight from them um
40:13gotcha and I'd be curious to know why
40:17I'd be curious to know like why people
40:19are buying no code tools like who are
40:23they what's the Persona of that person
40:28a no code rollup fund who's just buying
40:31a bunch of bubble apps is there you know
40:35is it somebody who wants to start a side
40:37Hustle but wants some validation first
40:40like I can go here I I'll jump in quick
40:43it's a this the the person that bought
40:45my tool he was really good at marketing
40:48he was really good at go to market he
40:50had an idea for what he was looking for
40:51and my software was like 90% there so
40:54it's like I could apply little
40:56engineering Rebrand it and really Market
40:58this really well to get it up it's
41:00already accepting payments already has
41:01core functionality less risk you and so
41:06that was the person Persona that I saw
41:09how about you yeah indeed so they want a
41:12validated ID to yeah to have less less
41:15risk um to start their um yeah their
41:21entrepreneurship um but um there it's
41:24it's pretty diverse I think um you also
41:27has just um companies buying um no
41:32projects or or any other project on
41:34acquire uh to grow their customer base
41:37so they can uh promote to an existing um
41:41list of customers and their own
41:45products and so actually they just they
41:48just bu buy yeah customers and yeah and
41:54there's reason yeah yeah then there's of
41:58course also existing companies who who
42:01buy uh a project to save time uh so
42:04instead of building a feature themselves
42:09new uh a side project marketing um
42:13themselves they buy something and
42:15integrate it in their product
42:19and I think that's a really interesting
42:22point the saving the time this is one of
42:24those things that most people don't
42:26consider when they're selling their app
42:28is they're looking at the revenue going
42:30hey yeah I mean I'm doing a hundred
42:33bucks a month let's say $1,000 a year so
42:37I should you know sell it for
42:39$5,000 yeah well depending on the app
42:42and its complexity everything that you
42:44spent in the time to build even though
42:46it cost you nothing to build because you
42:48built it yourself would take months in
42:53build and so being able to not just save
42:56them money which is is also the
42:57developer time but give them a
43:00functional product six months before
43:03they would be able to launch it
43:04themselves is a really competitive
43:06Advantage for a business trying to
43:08launch products and features and that's
43:11not usually the pitch that people take
43:14yeah well said yeah and yeah the biggest
43:18group is I think the the non-technical
43:22um who want to to have the validated ID
43:29it which no code fits really well into
43:32that non- technical makers is wanting to
43:34move fast no codes right there it's
43:36easier to operate this it makes a lot of
43:39sense um yeah thank you for sharing all
43:43of this with us today thank you for
43:44coming on the Pod it's been wonderful
43:46having not only a listener but an active
43:49Community member adding value back into
43:51the no code ecosystem here to share
43:54these stories with us um and they've
43:56been we go do you want to talk about
43:58your new product hunt launch that's
44:00right how's that going yeah so let's
44:04build the keyword uh it's um I'm doing
44:09this together with with Lee he's a he's
44:12a bubble Lee from Lee launches right
44:15yeah yeah yeah the newsletters
44:20combin and we we have good team because
44:22he's a bit more technical because I'm
44:25yeah I'm not that that an advanced nood
44:28maker and and I'm more more marketing
44:31oriented so we make a good team and um
44:36yeah we were inspired by this this tweet
44:38from Danny Postman he's an a very
44:41successful Indie hacker with yeah a
44:44range of successful products and he
44:46shared his his Playbook on Twitter on
44:48how to build um product that can that
44:55has customers on auto pilot and yeah the
44:58the golden formula is um you you look
45:02for a keyword and it should have um
45:06volume so monthly search volume um and
45:10and no competition so that not too many
45:13people are already writing about this
45:16keywords and also um enough daughter
45:19keywords so you don't only rank for one
45:21keyword but for multiple keywords and in
45:25his Playbook he shares like multiple
45:26step how you can research this and and
45:31we thought and that can be made easier
45:33so we created a tool in bubble that uh
45:37where you input your keyword and it um
45:40checks then those three um points if it
45:44if it has decent volume low competition
45:48keywords and uh then you see the in yeah
45:52in one step if it's if it's a good idea
45:55to build a product around this keywords
45:57or not and um yeah we we it it we really
46:02like it because in we we've both been in
46:06the making and have a lot of failed side
46:09projects where with no quod you can
46:11build anything and you can build it in
46:13one day but that doesn't mean you should
46:16it um so and there that that s that's
46:21all the problem of um yeah having proven
46:25demand that people people are looking
46:31um if you build a product around that
46:34keyword and you launch it you will get
46:40website and so that's the
46:42golden the Golden how do you say that
46:45Grail yeah and yeah we will launch it on
46:49product hand product of the day which
46:51was really cool awes that's great we are
46:55now it's been almost one month and we
46:58are at um$ 2,000 uh dollars SOG that's
47:05congratulations and people really like
47:07it and we get a lot of feedback because
47:10I often large products and then you ask
47:12people and what do you think can you
47:14share your feedback and you hear nothing
47:16it's it's it's hard to to keep them
47:19interested and here people are really um
47:22on board so that's really fun absolutely
47:26cool great and and how do people find
47:28this again it's build the keyw word.com
47:31there you can try it out.com
47:34add.com yeah Fant thank you yeah yeah
47:37yeah check that out as well yeah it's
47:39it's a really cool Tool uh I checked it
47:41out I saw it on product hun um played
47:44with it it's great yeah yeah and it's
47:47cool because Lee has been adding all
47:50kind of improvements and and features in
47:53just a few days and so we are able to
47:57move fast and that's really fun awesome
48:01awesome looking forward to learning more
48:04to using more of it um always feel free
48:08to reach out if we can help you over
48:10here at this week in no code but
48:11otherwise it's been a pleasure having
48:13you on the podcast it probably won't be
48:15the last time um so stay in touch maybe
48:19a hug huge exit in a in a year that's
48:22right yeah we'll have you back on when
48:27and Gigi let me know if we and if you
48:30want to talk about software later um
48:33another moment I I I will I would
48:35definitely as one of the first users uh
48:38way back when you found the product hunt
48:41you had the success story you used it
48:43all through years and will definitely be
48:45in touch yeah yeah I I have promoted a
48:51readers I appreciate that thank you
48:54thank you it's also really fun awesome
48:57it was wonderful having cat on the show
49:00I also really just appreciate that she's
49:01an active listener listening to us every
49:03week but then also she's like the maker
49:06she was a non-technical didn't really
49:08identify with anything but loved new
49:10cool things built a tool to solve her
49:13own problem or solve her company's
49:15problem which went on to being used for
49:17years where 300,000 people or more saw
49:20it on a monthly basis and then she spun
49:22up her own projects sold one of them is
49:25now doing two other ons um and bringing
49:29more energy more success stories to this
49:31industry which is super fun so if you
49:34haven't already check her out we'll put
49:35the links in the description but
49:37otherwise another great week for this
49:39week in no code and David absolutely
49:41we'll see you next week in no
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