00:00if he can make a three-pointer i'll tell
00:02you how much i make off youtube
00:05well i never thought that this would
00:07happen and no i'm not talking about
00:09being stuck inside of a makeshift jail
00:10cell but instead getting an inside look
00:13into the business of one of the most
00:15successful creators of all time mr beast
00:19157 million views that's why when you
00:23do you set aside money 39 days of no
00:25video and you can still do that on a
00:27side channel from his humble beginnings
00:28jimmy donaldson was able to turn his
00:30genuine passion for making youtube
00:32videos into a conglomerate to businesses
00:34restaurants charities and investments
00:36and today we're getting an inside look
00:38into forbes highest paid creator
00:40allowing us to see exactly how he spends
00:42his day and his money enjoy when is the
00:45moment that you realize that you could
00:46turn this into a business probably when
00:47i started making around 20 30 000 a
00:50month is when it kind of clicked in my
00:51head i was just like wait a minute if i
00:53just had a helper i could do this two
00:55times faster i could upload twice as
00:57much and so then i just brought in a guy
00:58to help me move boxes and just help with
01:00the simple stuff and i was like oh well
01:02now let me go hire an editor and then i
01:04just basically hired someone every month
01:06for the last like six years yeah so we
01:08have basically cameras for different
01:11as the videos have gotten crazier we've
01:12just built up a giant arsenal of stuff
01:14how many hours do you work in a day i
01:16would say since i was 11 years old
01:20every waking hour of the day i'm
01:21thinking of youtube in some form or
01:23capacity i feel like it was almost like
01:25baked in my dna like it just flows in my
01:28blood the innate urge to create videos
01:31and to build a youtube channel and build
01:33businesses it's just that's just what i
01:35do and if i like try to take time off i
01:37just get depressed and i feel like i
01:39lose my sanity but i also feel like i
01:41lose my sanity because we've cranked the
01:42treadmill so much on creating videos so
01:44it's like weird but if i'm not creating
01:47then i don't feel fulfilled i don't feel
01:49like i'm progressing then i feel like
01:51i'm wasting my time the problem i'm
01:52having right now is i struggle to wind
01:54down at night because i just work and
01:56work and i'll lay in bed and i'll think
01:57of ideas and i'll think of just like you
02:00know what we could have done better how
02:01we could edit a video better or finances
02:04i'm trying to like actually find ways to
02:07pull back a little bit and so i sleep a
02:08little bit better hopefully it's not too
02:10messy so i have everything i need in
02:13my work computer a little bench press to
02:15get exercise in a toilet and a shower
02:18and that's my closet i was on the cover
02:20rolling stone recently which who cares
02:22about magazines whatever but steve jobs
02:25was also on the cover of rolling stone
02:27so i'm getting this blown up to be the
02:30same size as this so i can have like
02:32just matching posters of us both on the
02:34cover of rolling stone could you walk us
02:36through a normal day next week i'm gonna
02:39be flying to india to stay in like a one
02:41dollar hotel and then like a ten
02:42thousand dollar hotel in the maldives
02:44and then when i get back well that means
02:46gaming reacts well behind so i'm gonna
02:47have to do a whole day of catching up on
02:49our reacts videos i'm gonna have to do a
02:50day or two catching up on our gaming
02:52videos and then i've been gone so now i
02:54got to spend a whole day catching up on
02:56the creative and all our other main
02:57channel videos and then the video after
02:59that we're gonna do like the world's
03:00largest experiments like we're trying to
03:02make the world's largest balloon you
03:03know and then the beastberger festivals
03:05are probably going to want my head on a
03:06platter because i just spent two weeks
03:08traveling filming that video and i
03:09haven't been talking to them as much and
03:10then probably those meetings will
03:11probably fly into town the main channel
03:13is the priority and then around the main
03:15channel schedule the rest of my life
03:16kind of like forms with all the other
03:19businesses well these are just our
03:20english channels so then we're gonna
03:22have spanish portuguese brazil
03:25japanese hindi and they'll probably go
03:28down to like here my well of knowledge
03:30needs to constantly be expanding so i
03:32have more things to draw inspiration
03:33from from our ideas if not you're going
03:35to get the same ideas over and over
03:36again so it happens for a lot of
03:37creators that's why their videos are
03:38repetitive and always the same thing
03:41because if you're not constantly
03:43learning new things then your ideas are
03:44just limited to what's in your head and
03:46eventually you're going to drain it how
03:47many hours would you say it takes to
03:48edit the average video so our 100
03:50million subscribers special i think we
03:52were just doing the math i think it was
03:53like collectively like 1700 hours across
03:56all the editors the thing is like i'm
03:59easiest to work with in that regard like
04:01i really want to make the video as good
04:02as possible and so we'll just be like
04:04well what if we try this and so we'll
04:06have to like basically re-edit the video
04:08to see if this other way produces a
04:09better story and if it flows better it's
04:12a lot of testing so we usually edit a
04:13video like you know five or seven times
04:16working for jimmy is like the most
04:17particular process if he's not
04:19completely happy with the video then it
04:21just keeps on going for like
04:22like an extra week and well just every
04:24single day it's like it's a long process
04:26but at the same time it improves quality
04:27apparently if you make a p joke it will
04:29drop your attention by around five
04:31percent no pee jokes that's just a no-go
04:33no matter how funny it is i mean i think
04:36doesn't matter it's just a no-go like
04:38you can't do that there's just no
04:40no do you ever take days off so i found
04:42giving in to my natural instinct works
04:44best so i just work every day every hour
04:47of the day um until i just burn out
04:50anytime i try to stick to a schedule it
04:52just doesn't work because there are
04:53certain saturdays i'm just fired up and
04:55like god himself couldn't stop me from
04:57going and working on a video and then
04:58there are other saturdays the way i'm
05:00burnt out and so yeah i just i just kind
05:02of give in to my emotions and just work
05:04when i want to all their walls are
05:06whiteboard paint yeah so all throughout
05:08here is just all our upcoming videos
05:09this is the the box they deliver the 100
05:11million i'm going to be 100 honest i had
05:13never even read it i didn't realize it
05:15was customized for every person remind
05:16me to read that later i thought it was
05:18just a copy print everyone do you know
05:20how many income sources you have
05:22that's an interesting one well let's see
05:24we have beastberger uh feastables we
05:26have a company where we dub channels
05:28which runs our mr beast espanol and
05:30stuff like that we do that for other
05:32we have mr beast mississippi's gaming
05:35beast reacts yeah merch as another one
05:38honestly i'd have to like open my bank
05:40account look through it because like
05:41there's also like sub opportunities like
05:43we occasionally do things where like we
05:45built this app we had people put their
05:46finger on the outside yeah so we're
05:48building other apps in the future what
05:50would you say your main source of income
05:52is if you were to pick one thing so i'll
05:53say this because i treat you you can
05:54throw it up that uh beast burger has
05:56done over 100 million in sales and
05:58obviously that number has grown a lot
05:59bigger since then so like but again it's
06:02because it's something people can
06:03repeatedly buy merged the best margins
06:05but you know it's you just like a burger
06:07or whatever you know it's something
06:09someone can order multiple times a week
06:10merch is only going to buy like twice a
06:11year you know what i mean what about
06:13sponsorships oh yeah and sponsorships oh
06:15gosh yeah those have gone crazy recently
06:18i'll tell you over under what's what's
06:20the most you think i've gotten for brand
06:29uh i was hoping you would say something
06:31we've definitely done deals around that
06:35how many people work for you it's
06:37definitely getting big i i'd say in
06:39general right between feastables and all
06:40the stuff we're doing
06:42like full-time salary probably
06:45150 people maybe maybe 200 just kind of
06:49depends so a lot of like part-time jobs
06:51and second-hand jobs that are spun off
06:53and that's where it gets into like the
06:54hundreds but yeah this is our studio
06:57it's around 40 000 square feet studio
06:59space in america currently is in very
07:00high demand people are struggling to
07:02keep up because content creation just in
07:04general is growing year over year so
07:06having a big place like this with no
07:08beams which is what was here when we
07:10bought them there's like hundreds of
07:12these which is how most warehouses are
07:14you can't film movies you can't film
07:16content in them so it's very very hard
07:18because it's expensive it's much easier
07:19just to throw up beams to hold up the
07:21roof to find wide open space like this
07:23with none so that's why spaces like this
07:25are pretty rare do you know how much it
07:27costs in terms of running your overall
07:29business every month like on the gaming
07:31channel we probably are spending like i
07:33don't know depends like a couple hundred
07:35thousand a month reacts a couple hundred
07:37thousand a month the main channel now
07:40probably like three or four million a
07:43um like feastables is spending probably
07:45a million or so a month beastburger same
07:47thing i mean if you're including like
07:49marketing and stuff a couple million a
07:50month i mean even like our beast uh
07:53philanthropy our charity you know i put
07:55a lot of money into that so we can have
07:56food and stuff like that so
07:58yeah it's it's getting pretty crazy who
08:02um well if you go over there up those
08:03stairs you'll see a little accounting
08:05team that i walk in and i go i want to
08:07give a hundred people hundred thousand
08:09dollars they go you're crazy and i'm
08:10like good luck and here is 10 other
08:13doors and those are the people that i
08:15stress out with money the money is best
08:17spent in like just doing grander things
08:19that i find interesting that are unique
08:21original and like for the most part you
08:23can't find what we do anywhere else not
08:25at the scale we do and i think it's like
08:27that is where i want to put the money in
08:28because then that's what gets people
08:30coming back they enjoy it and then
08:32everything else benefits do they make
08:33sure that money is like put aside just
08:35for you like just in case people have
08:37been saying that since i had a million
08:39subscribers and the videos give views
08:41even if i don't upload so like if i
08:42really wanted to i could just stop
08:43spending and just live off the money 531
08:46000 full disclosure it's late at night i
08:49haven't uploaded in a while
08:50um oh my god when we uploaded the island
08:53video we were doing five million an hour
08:54so here look at all the channels here's
08:58pick any channel you want it's 63 000 a
09:01month literally all i want to do is make
09:03the best food as possible that's why i
09:04live in the studio right over there so i
09:07don't like i'm not worried about paying
09:08for a mansion i don't drive a
09:10lamborghini i purposely have a really
09:12like dumbed down lifestyle so
09:14when because it gives you freedom like
09:16you know most people can't reinvest in a
09:17business because when they get to this
09:19level they're worried about their 10
09:20million mansion they're like four or
09:22five cars and insurance and keeping up
09:23with that and then like their second
09:25home and all these other things i just
09:27cut it all out i have no like personal
09:29debt or like things you know that i have
09:32to pay for so i can just go all in on
09:33the business because it's like it
09:35doesn't even matter you know what i mean
09:36how much do you think it costs to build
09:38an elevator uh my guess here
09:40is probably going to be 80 grand i think
09:43that was around 200 000. why so much i
09:46thought i said the same thing i was like
09:48in my head i was like oh an elevator is
09:51how do you plan to expand the business
09:54that's where it gets fun i think for
09:56starters you know i just want to keep
09:58making the best videos possible i have
09:59to reiterate i'm going to sound like a
10:00broken record but everything i do stems
10:02from that because if i stop making the
10:03best videos people stop watching and
10:05then festivals is relevant beast burgers
10:07are relevant all the companies are just
10:08literally irrelevant so that and then
10:10stemming off from that um next i really
10:13want to get into making mobile games i
10:15think that'd be a lot of fun because we
10:16have a gaming channel that gets like 20
10:18million views of video and then i really
10:20want to scale up feasibles launch new
10:22products we're going to launch cookies
10:23and then beesberger we're getting into
10:25building physical locations so in two
10:26weeks we open our first physical piece
10:28burger we have 2000 virtual rebuilding
10:30that and then based on how that goes i
10:32want to build 10 and then 50 and then
10:34100 physical locations um and just you
10:37know keep leveraging the brand i like
10:39pushing myself and i see it as a sport
10:41and like going hard in business and
10:45even though it's stressful and it's very
10:46difficult and like sometimes i'm like
10:48you know you have a mental breakdown
10:50you're like why am i doing this why did
10:51i push myself so hard but then when
10:52you're not doing it you're just
10:53depressed so it's like
10:56system a weird situation but i love it
10:58but sometimes i don't we're gonna try to
11:00do uh world's largest hydraulic press
11:02versus a lambo see if we can squish it
11:06uh we're gonna put a rocket on a car and
11:07see how many buses he can jump over
11:09um and then what's largest elephant
11:11toothpaste world's largest paper
11:12airplane what's your biggest insecurity
11:15like our videos are very fast-paced and
11:17so sometimes you do have to give up a
11:19little bit of the story in order to keep
11:21the videos moving of anything it would
11:22be that like a lot of people think the
11:24only reason we get views is because i
11:26just throw money at it and they don't
11:27realize that you know we spent a decade
11:29just studying what does well um you know
11:32studying figuring out our own style
11:34figuring out our own way to do things
11:36and that amount of hours i put into like
11:38just expanding the inspiration in my
11:39brain just so i can come up with the
11:40original ideas and the like the months
11:42and months we spend building the sets
11:44and working on it and the weeks we spend
11:45editing and all this and then you know
11:47they're just like oh he just spent money
11:50that's it that's there's nothing special
11:51you know what i mean speaking of which
11:53yeah you want to see where we store our
11:55money let's see almost every area of the
11:57internet points to youtube so i think
11:58youtube's going to keep growing it's
12:00mind-blowing and you can leverage that
12:01to build businesses or you know like do
12:03things like be philanthropy or whatever
12:05i think like people don't realize just
12:07how crazy it is for us we have a hundred
12:10on average that watch almost everything
12:12we put up does that ever worry you that
12:14you have that much influence on so many
12:16people we did team trees we do team c's
12:19typically our stuff centers around doing
12:21good and um no actually it excites me
12:23because i've had hundreds of parents
12:25probably even a thousand at this point
12:26tell me stories of like their kids watch
12:28that and then when they get tooth fairy
12:29money they want to go donate to charity
12:31or like their little 12 year old kid
12:32wants to go volunteer because they watch
12:34the peace philanthropy video no i feel
12:35like we're doing a good job in inspiring
12:37people to to care and you know um yeah
12:40maybe it could be perfect but in general
12:42i feel like compared to other stuff
12:43we're doing a pretty good job oh my gosh
12:45we're about to hit one point or 103
12:48million that's yeah it's hard to say so
12:50i'm curious on this one how do you
12:51balance having a relationship with my
12:53current girlfriend she's actually from
12:55south africa so that is the hard part
12:57because i live in my studio i don't
12:59really ever do anything fun and i work
13:0299 of the time so one thing is like i
13:04also i'm obsessed with learning and so
13:06it was very important i found someone
13:07that also likes learning so she loves
13:09reading books she loves like
13:11experiencing things so like i don't see
13:13like taking like an art class as a waste
13:14of time because that might creatively
13:15inspire me or like a pottery class or
13:18even going and shooting guns or whatever
13:19some some new thing so uh usually it's
13:22like us doing something like that where
13:24in my head i'm learning something and i
13:26can kind of justify the time you know
13:28what i mean yeah to my like business
13:30obsessed brain cell so it's that and
13:31that and it's also good to unwind um and
13:34you know so you can actually go to bed
13:35at a reasonable time and not just lay
13:37there working in your head to be a good
13:38business owner don't you have to know
13:39like where every penny in your company
13:41goes or something like that you would
13:42think but you know what if you hire
13:43someone else to do that for you then
13:45it's like yeah i just want to focus on
13:47making great videos so like i'm not as
13:49like involved oh this is pretty cool
13:52just the laser-like focus and obsession
13:54is just kind of what i aim to like
13:56implement in our videos because
14:00beautiful to see hey you should
14:02subscribe right now that you know a lot
14:04of people who wouldn't have done it
14:05because they just didn't think of it are
14:06now thinking about it and it will
14:08convert like 10 or 20 000. so literally
14:10just say it and you're good
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