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Google’s Design Philosophy and UX Culture

Google Design2018-11-27
58K views|5 years ago
💫 Short Summary

Google's UX culture at Google emphasizes empathy, inclusivity, and innovation, focusing on putting users first and designing for a global audience. The company values collaboration, community, and user research, with a relentless optimism to drive the right solutions. Designers integrate apps seamlessly, considering diverse user preferences and behaviors. The future of design involves creating more empathetic and user-centered experiences, with a shift towards technology that adapts and learns from human behavior to build products for people.

✨ Highlights
📊 Transcript
Google's UX culture is purposeful, inclusive, and full of innovation.
The company emphasizes thinking 10x, putting users first, and providing alternate solutions without egos involved.
Google is known for its iterative culture and relentless optimism in driving solutions that resonate with users.
Employees value the sense of community at Google, finding support and encouragement from colleagues.
The focus is on user research and designing products for a global audience by observing and learning from users in their context.
Importance of Empathy in Design Process at Google
Empathy is key in understanding user needs and creating inclusive products at scale.
Designers focus on seamless integration of apps for a cohesive user experience.
Diverse backgrounds of team members enrich the field of user experience design.
Consideration for global user base, including multilingual users, guides product development for diverse preferences and behaviors.
Importance of empathy and inclusivity in design for global audience.
Google's design philosophy emphasizes values of inclusion to reach diverse users.
NBA team's research on user interactions in emerging markets for effective design.
Designing for different cultures by empathizing and using appropriate design language.
Focus on accessibility in Google's design process with available resources and tools.
Shift towards empathetic and user-centered experiences in enterprise design software.
Designers are focusing on broader implications on users' lives.
Design discipline is becoming more learning and adapting.
Changes in how people learn and create, with inspiration from humans.
Goal of building technology for people.