00:01HECTOR OUILHET: Hi, everybody.
00:03My name is Hector Ouilhet.
00:04I'm the head of design for
Search, Assistant, and News
00:08DEANA ANGLIN: So
I'm Deana Anglin.
00:10And I'm a senior user experience
researcher here at Google.
00:13DEE SPEED: I'm Dee Speed.
00:14I am a UX director
here at YouTube.
00:16KEVIN LOZANDIER: My
name is Kevin Lozandier.
00:18I'm a user experience engineer.
00:19MAGGIE STANPHILL:
I'm Maggie Stanphill.
00:21I'm a UX director at Google.
00:23FATIMAH RICHMOND: My
name is Fatimah Richmond.
00:24I'm a user experience
researcher.
00:26RAMYA MALLYA: My
name is Ramya Mallya.
00:28I'm an interaction
designer at Google.
00:31HECTOR OUILHET: Three words--
00:33KEVIN LOZANDIER: In three words.
00:34DEE SPEED: The UX culture
at Google is purposeful.
00:38It's inclusive and full
of innovation actually.
00:43RAMYA MALLYA: Nurturing,
open, and collaborative.
00:45HECTOR OUILHET: Expanding,
evolving, and awesome.
00:48MAGGIE STANPHILL: Voice of user.
00:49KEVIN LOZANDIER:
Put users first.
00:50FATIMAH RICHMOND: I'd say
it was a healthy challenge.
00:52DEANA ANGLIN: I would say
it's ambitious, innovative,
00:56It's ambitious because
UX culture reflects
00:59Google culture,
where it's constantly
01:01challenging us to think 10x.
01:02KEVIN LOZANDIER: Good
isn't good enough
01:04and being able to
provide alternate
01:07takes on how to solve a
problem with no egos involved.
01:10HECTOR OUILHET:
Google is very famous
01:11for its iterative
culture and nature.
01:14We have this relentless
optimism to drive and to inspire
01:17the right responses
or the right solutions
01:19so they can resonate
with our users.
01:22FATIMAH RICHMOND: So my
favorite thing about Google UX
01:25is the sense of community.
01:26It's something that I
haven't really experienced
01:28at any other company.
01:30DEE SPEED: I have other
people that I can lean on,
01:32whether it's for
management help,
01:34whether it's for discussing
the latest trends.
01:36MAGGIE STANPHILL:
It's very much where
01:38I've found my tribe at Google.
01:40I found so many close friends
and colleagues this way.
01:43DEANA ANGLIN: I came in thinking
that I didn't have anything
01:47to contribute to the
community personally.
01:50And I found the community
to be very encouraging
01:54and say, no, there is
something you can add.
01:58DEE SPEED: We start with the
premise, focus on the user
02:01and all else follows.
02:03It's about them, not about us.
02:05RAMYA MALLYA: Putting
research first.
02:07We design for
products for people
02:09who are all over the world.
02:10So going out there in the
field to observe and learn
02:14from users in their context
is one of the big ways
02:17DEANA ANGLIN: We try
to ensure that we're
02:19designing not just for
here, but that we're really
02:24HECTOR OUILHET: So it
starts with empathy.
02:26So with that
culture of moonshots
02:29or trying to achieve the
impossible, what design allow
02:31us to do is to helping
that processes have
02:34these empathy for the user.
02:35KEVIN LOZANDIER: I think empathy
comes into play with everything
02:38we work on at Google.
02:40For example for the
next billion users,
02:42we keep that in
mind with everything
02:44with the design
[INAUDIBLE] we make.
02:45I think that making the world's
information more accessible,
02:48that is something that all
users, as much as possible,
02:51need to be able to
have available to them.
02:56FATIMAH RICHMOND: We really
try hard to find opportunities
02:59of magical moments across
the different products.
03:01So I work in G Suite, and
so we're a suite of apps.
03:04And I think we put a lot of
care into finding opportunities
03:07for our apps to integrate
with each other,
03:09so that from the
user perspective,
03:11it doesn't feel like a large
company with different product
03:13It actually feels like
a suite of products.
03:15DEANA ANGLIN: So my favorite
thing about the culture of UX
03:18at Google is that I've
been able to interact
03:21with people from
different walks of life,
03:24so people who come from
different backgrounds.
03:27So I came from a computer
science background
03:30And there are other people
who come from social science
03:33background or there
were a lawyer before.
03:36And they're all
doing the same thing.
03:38To me, that's
fascinating because it
03:40shows that UX is a
field that's really
03:42like a melting pot of
academic background.
03:45KEVIN LOZANDIER: Well,
I'm a [INAUDIBLE] engineer
03:47and I always had a
passion for design.
03:51And to me, I learn engineering
to be able to appreciate design
03:58better by being able to more
realize the intents I had
04:02of the concepts and
the visuals of things,
04:05and being able to directly
impact how users use products.
04:10Doing it for scale is
taking into consideration
04:13the concept at the
prototyping phase, as well as
04:17the actual implementation
phase, how to exactly approach
04:21the problem for
the amount of users
04:23that need to be accounted for.
04:24There's many solution
to a problem.
04:27So when working
at Google's scale,
04:29we have to take that
into consideration
04:31with not taking just
the simplest route,
04:33but perhaps an
alternate take in order
04:35to accommodate as much use
as possible for our products.
04:41HECTOR OUILHET: The way
we design inclusively
04:43is an important thing
we do at Google.
04:45It's important because
the products that we do
04:48And I think I'm going to
sound like a broken record,
04:50but it's all about empathy.
04:51Empathy of understanding that
user need, that I said earlier,
04:55That user need and how other
people are going about it.
04:58For example, we know that
people in China or India
05:01and the way they consume
information is different most
05:04of the work that we
did from the beginning
05:06are just based on one
language but guess what.
05:08Many people that want to
speak more than one language
05:10and actually just alternate
it really quickly.
05:12So we have a deep
role into helping
05:14translate and contextualize
such content so that people that
05:17want access can understand
it's important that we design
05:20and we're inclusive of a
global audience because we do
05:23aspire to help as many
people as we can empathy
05:26has to be at the
heart of everything
05:28you do because it proves
that you understand
05:31the person or the people that
you're talking to their needs
05:34you can relate to their needs,
05:35which means you can address
them more thoroughly
05:37and in a more complete
way as a leader Google
05:40my design philosophy is very
much informed by my values
05:44many of those centered
around inclusion
05:47and we believe
deeply in inclusion
05:49it is one of the broader
principles of Google
05:51I think the some of
the wonderful work
05:54that the NBA team
is doing working
05:58with users in different markets
in emerging markets like India,
06:02Indonesia to just learn
and see how people interact
06:05with technology in
those areas I think
06:07the important thing
about when we design
06:09for different cultures
is to again empathize
06:12with different cultures
understand where they're
06:15coming from and use the design
language that we have Google
06:21material in an appropriate way.
06:23So whether that means
tweaking the color palette
06:27to match someone's
cultural sensitivities
06:30or even just using
specific language that we
06:34use in our products to
make sure that we're
06:36speaking the same language
as the person who is using
06:40the product, not in just the
same the literal language sense
06:43but also using the same phrases
using the same sense of humor
06:48is different than between
different cultures.
06:50So just being sensitive to
all of those different nuances
06:53and designing with them
keeping those things in mind
06:58designing for accessibility is
part of our fundamental process
07:02there are so many resources
available internally at Google
07:07from experts who
have done research
07:09in this field for so many
years and so many tools
07:11as well on how to design
all for keeping in mind
07:16various different
accessibility needs
07:17that people might have
we have some really
07:20awesome accessibility stars
they create these principles.
07:23So that throughout
your entire process.
07:26You can look at these principles
and gauge how accessible
07:29your products are they also
connect you with Googlers who
07:33may be a part of the disability
community who can help test
07:36your products so I really see
the future of design heading
07:41in a space where or design team
reflects the people who are
07:46designing for as a black
user experience practitioner
07:49at Google I start took the
initiative to start a community
07:54called black UX network and I
believe like there is a need
07:58to address representation and
UX at every angle so it helped
08:03to merge all the things I
like technology doing research
08:07and talking to people and
working on hard challenges I
08:11to be loss of actual
input mechanisms
08:15that we've
traditionally had things
08:17like the keyboard
and the mouse we're
08:20moving further ahead
with things like voice
08:23being able to recognize
different voices.
08:25So the input methods
are definitely
08:27going to change I think the
next big thing in design
08:30will actually be consumer
design trends making
08:34its way an enterprise design
products it reminds me
08:37of a talk by Katherine
courage Amy Loki
08:41and some of the other
US design leaders at you
08:43where we talked about what
are some trendy consumer
08:47experiences that are making
it into enterprise design
08:49software I think over
the next few years
08:54we'll see a lot of those
data visualizations
08:57and delightful experiences
making it into enterprise
09:01design products the
future of wax and design
09:05is really around empathy we
had data we could measure data.
09:08But what we're really
finding is that some
09:10of the more qualitative
measures are in some regard
09:14a better indicator for
user satisfaction designing
09:17experiences that actually
help us detach ourselves
09:20away from technologies
the joy of missing
09:22out thinking about creative ways
to let people know that you're
09:27taking a break from
technology right now designers
09:29and you ex practitioners
across the world
09:31being more and more responsible
and feeling that responsibility
09:35for designing interaction
with technology
09:38as more and more
technology enters our homes
09:41and we use it in very
many different ways
09:44today we start seeing
designers thinking
09:46about not just their one on one
interaction with that product,
09:50but also the
broader implications
09:52of how they're what that might
mean for that human's life
09:55the discipline per
se of designing
09:56is expanding we're going in
these people are shifting
10:00from a more declarative
or more predictable
10:03way of creating to something
is more learning and adapting
10:07wait m.l. and I the way, is
changing that these courts are
10:11from all of the dialogue
is fascinating the way
10:13I see it is how
my daughter learns
10:16and the way she learned
how to ride a bike
10:18was not by riding the bike
she with learning this concept
10:22And then she learned
this notion of pedaling
10:24we'd had different
object things think
10:26from the kitchen for
my wife and then she
10:28was able to put those things
together when we gave her we
10:30put pedals to her bike.
10:31She never used the
training wheels
10:33she was able to learn and adapt
constantly for the situation
10:36in order to produce the outcome
that she wanted that learning
10:40on that thing is how we are
shifting in the way we create
10:43products and then what people
where consumer products.
10:47And we have an amazing
set of inspiration,
10:49which is humans people
technology is for the people
10:52right and we're
there to build that.
10:54So that's where the
sign is heading.
