Design is [Emotion] – Emotionally Intelligent Design (Highlights)

Google Design2017-11-15

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1K views|6 years ago

💫 Short Summary

The video explores the emotional bond between humans and technology, emphasizing the importance of emotional intelligence in design. It discusses the complexity of emotions and the need for empathy and understanding in interpreting them. The future of emotional intelligence involves a blend of machine learning and affective computing, aiming to humanize technology for better interactions and relationships, with a focus on inclusivity and ethical practices.

✨ Highlights

📊 Transcript

✦

The emotional bond people have with technology is explored, with a focus on anthropomorphizing it.

00:29

Emotions and cognition are discussed as being complex and intertwined, challenging traditional theories.

The future of emotional intelligence is predicted to involve a combination of machine learning and affective computing to interpret emotions.

Ambiguity in interpreting emotions and expressions is highlighted, emphasizing the need for empathy and understanding.

The importance of incorporating emotional design into experiences and humanizing technology for improved interactions is emphasized.

✦

Importance of Emotional Intelligence in Design

04:21

Emotional intelligence is emphasized as a crucial aspect of human intelligence, necessary for building relationships.

The speaker emphasizes inclusivity and careful consideration in discussions about human intelligence.

The audience commits to respecting human emotions in design, promoting ethical and empathetic practices in technology development.

00:00[MUSIC PLAYING]

00:06PAMELA PAVLISCAK: We anthropomorphize anything

00:10with a face with irregular movement,

00:15with voice, with gestures.

00:18And we do.

00:19We have this emotional bond with technology,

00:23even if it's not really technology.

00:25SPEAKER 2: Robot.

00:27I love you, robot.

00:28[LAUGHTER]

00:29PAMELA PAVLISCAK: Yeah, right?

00:31So we can't help ourselves.

00:34So Eric Pickersgill, you probably

00:35saw this photography exhibit from a while back.

00:38He took pictures of people and removed their cell phones

00:42from their hands.

00:43And that's why these guys look a little bit lost because they

00:47lost part of their body.

00:50And we channel our emotions through technology.

00:53And we have all kinds of feelings about the internet

00:59and our experiences with technology.

01:02How about Instagram?

01:03AUDIENCE: Fun.

01:05PAMELA PAVLISCAK: Fun.

01:06AUDIENCE: Distracting.

01:07PAMELA PAVLISCAK: Distracting.

01:10How about shame?

01:12You know what I mean, like when you go, like, deep

01:14back into somebody's profile.

01:16You shouldn't be there.

01:17And then you accidentally, like, you like something.

01:23Terrifying.

01:24Design for emotion-- we have a way of doing it.

01:27But we're kind of bumping up against the limits of it

01:30right now.

01:31What's coming next?

01:33I'll call it emotion 2.0.

01:35But we're getting this confluence of machine learning

01:40and affective computing, which is simply

01:43put going to be able to get some kind of read on our emotions.

01:48The classical theory of emotion says

01:50that emotion starts in our bodies,

01:53then immediately know what that emotion is instinctively.

01:57And we have a universal expression on our face

02:00or in our voice.

02:02It turns out our brains are not so neat and tidy.

02:05And emotion and cognition are mixed up together.

02:09And so part of emotional intelligence

02:11is going to be registering lots of different intensities, lots

02:15of different kinds of emotions.

02:17What I came out of this was is emotions

02:19are really super complicated.

02:22We just have to be aware of this that we're

02:24making a lot of assumptions about what

02:28is the right theory a emotion.

02:30And so I'm going to talk about just a few ways

02:32that I think we can broaden our perspective

02:35on emotional design.

02:36So this is an analysis of a photo after a terrorist attack

02:42in France.

02:43He's feeling mixed emotions.

02:45And the expression is ambiguous.

02:47And how we feel and interpret those emotions inside

02:51is ambiguous and conflicted.

02:53And we need to leave room for that and be OK with that.

02:59I think we want to think about emotion as not just a place

03:02that we want to take people to, but as something

03:06in the background that we can know and have more empathy

03:10and build that into our experiences

03:12because there are going to be situations where we do

03:15need that.

03:16We talk a lot about humanizing technology.

03:20Give them human characteristics almost

03:23without understanding fully what those human characteristics

03:27are.

03:28I think we want to talk about giving humans agency first.

03:32And a big way we do that is through emotional intelligence.

03:36Finally, I think respecting human emotion

03:39and not trivializing it is what came out as very important

03:43to me out of all this work.

03:44This was-- it's the Mind in the Eyes test developed by Simon

03:49Baron-Cohen, Ali G's dad.

03:51All the women's eyes were pretty heavily

03:54made up and marked as flirtatious.

03:57And then it was a bunch of really older men looking

04:02thoughtful.

04:03And they're all white.

04:06And this is somebody who's very respected in the field.

04:08We need to be really careful.

04:10And we need to be really inclusive when we do this.

04:12When we think about human intelligence,

04:15it's not very intelligent without

04:19this emotional component.

04:21And so I really want to think about emotion

04:26in a kind of more complex, nuanced, and graduated way

04:31because I think this is where we're going from something

04:33that's just simply a point in time

04:36to kind of nurturing or developing

04:38a relationship over time.

04:40And so I think at this point because I

04:43do this for every talk too, I want

04:45you to raise your right hands and repeat after me.

04:48I do solemnly swear.

04:50AUDIENCE: I do solemnly swear.

04:51PAMELA PAVLISCAK: To everyone in this room.

04:53AUDIENCE: To everyone in this room.

04:55PAMELA PAVLISCAK: To friendly robots everywhere.

04:57AUDIENCE: To friendly robots everywhere.

04:59PAMELA PAVLISCAK: And to Pamela.

05:00AUDIENCE: And to Pamela.

05:01PAMELA PAVLISCAK: That I will always.

05:03AUDIENCE: That I will always.

05:04PAMELA PAVLISCAK: Always.

05:05AUDIENCE: Always.

05:06PAMELA PAVLISCAK: Respect human emotion in design.

05:09AUDIENCE: Respect human emotion in design.

05:11PAMELA PAVLISCAK: And with the power vested in me as speaker,

05:15I now declare you an amazing audience.

05:18Thank you very much

05:19[APPLAUSE]

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