Building a Culture of Innovation with Design Thinking - Design Sprint Conference 2017

Google Design2018-04-13

material#design#google#designers#form#design sprint#design thinking#interview#design sprint conference#innovation#GDS: Yes;

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💫 Short Summary

The Sprint Conference at Google in November 2017 focused on design thinking and innovation adoption in organizations. Key points included the nonlinear adoption process, fostering a culture of innovation, and prioritizing results over design speak. Workshops aimed to educate companies on implementing design thinking methods by involving various people in problem-solving. Speakers emphasized visualizing problems to streamline the design process and achieve real sustainability, ultimately aiming for design thinking to be ingrained at all levels of government.

✨ Highlights

📊 Transcript

✦

Highlights from the Sprint Conference at Google in November 2017.

00:02

The conference focused on design thinking and innovation methods.

Emphasis was placed on the nonlinear adoption process of design thinking.

Importance was stressed on actively pursuing a culture of innovation in organizations.

Workshops were conducted to educate companies on implementing design thinking methods, involving different people in problem-solving sessions.

✦

Importance of visualizing problems for clients in design process.

03:03

Design philosophy focuses on designing themselves out of their position for real sustainability.

Success is achieved when design thinking is ingrained at all levels of government.

Goal of ultimate success reflected in approach to design work.

00:00SPEAKER 1: During our first-ever Sprint Conference

00:02hosted at Google in November 2017,

00:05we brought together 100 experts and practitioners

00:08in the field of design thinking and innovation

00:11to share methods and explore the various ways design

00:14thinking is being adopted in organizations to spread

00:17a culture of innovation.

00:19RICHARD KELLY: The process around design thinking

00:22is pretty clear, but the adoption of the process

00:24is much more nonlinear, make it up

00:28as you go along kind of process.

00:30And so there's two things we value.

00:32One is the slow moving of the granite wall

00:35because most of design thinking is about changing the mindset

00:39and culture over time.

00:40And that's not something you can do in a five-day sprint.

00:43You can start it.

00:45So there's this slow moving of the granite wall,

00:47and then there's this sort of idea of shiny objects

00:50that keep the ball keep moving.

00:52And so there's those two balance of those two things.

00:55MEGS FULTON: I think the part around kind

00:58of continuing to push for a culture of innovation

01:01and that that's something that you can never just

01:03be done with.

01:03It's something you'll always have to actively pursue.

01:06And kind of trying to spread that idea

01:09across the organization.

01:10I think the biggest takeaway for me was that there

01:13was a quote he showed.

01:14No one cares about design speak.

01:16They care about results.

01:17They care about the outcomes.

01:18So kind of trying to take that back to the company

01:20and make sure that like across the design org,

01:23we're not alienating people by using designer

01:25speak or designer words that people don't understand.

01:28DEE SCARANO: People are often interested to learn.

01:30And you show them, and they're like, wow, that's great,

01:32but sometimes it's the companies and corporates

01:34that are a bit more skeptical.

01:36So we do a similar version of a short workshop with them,

01:39which we are doing at the conference here today,

01:42that really takes people through some of the key steps.

01:47And we often go into companies actually, and come

01:50and bring them lunch, and do a little workshop over lunch,

01:53and then have a chat with them about how that felt

01:56and how it can impact their company.

01:58We're not secretive about any of our methods.

02:00And we even actually train other agencies and consultants

02:04to facilitate sprints in the same way that we do.

02:07CHRISTIAN DORIAN: I think it was really interesting

02:09seeing how they involved different people

02:12throughout the organization and got people

02:15from the leadership involved in the thinking sessions

02:18to come up with solutions.

02:19RICHARD KELLY: The design thinking

02:21sprint toolkit gives you a bunch of different methods,

02:23but most of this is listening loudly to where people are

02:26in the process, and then either giving them a pen, or Post-it,

02:31or having them draw on a whiteboard.

02:32And so taking all of the process away and just

02:36focusing on that one particular moment,

02:39and then going out from there.

02:40So once they've figured out that, you know,

02:43they're actually not a bad sketcher,

02:45then you can get them to have a different conversation

02:47the next time.

02:48And eventually, you end up in a place where

02:50they'll run a whole design sprint

02:51or they'll run a whole project.

02:53Helping them visualize what their problems are enables

02:56a better conversation, then all the rest of the design

02:59speak goes away.

03:01ALEXANDRA LEE: My philosophy like wherever

03:03I work is to design myself out of that position.

03:07And that's kind of building real sustainability.

03:09And so I'm at the city of Oakland.

03:13Like I want my position to disappear in like few years

03:17time because that would be a way for me to know if I did

03:21my job right, which means that there's

03:25sprintmasters and design thinkers embedded

03:27in every level of government and my job is no longer needed,

03:31but that's the ultimate success.

03:32[MUSIC PLAYING]

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