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Team Building with Jair Vercosa, Co-founder at Flieber | Decode Academy UC Berkeley Course Fall 2020

Decode2020-10-31
358 views|3 years ago
💫 Short Summary

The video emphasizes the importance of company culture in driving business success, with examples from companies like Netflix, Google, and Alibaba. It discusses the significance of core values, diversity, customer-centric values, and leadership principles in shaping a positive work environment. The importance of hiring individuals who align with the desired team culture, fostering trust, accountability, and innovation within teams, and creating a psychologically safe environment for problem-solving and growth is highlighted. The segment also touches on team building, celebrating success, and the challenges of transitioning to remote work post-COVID.

✨ Highlights
📊 Transcript
Importance of Company Culture in Success
00:53
Strong company cultures promote trust and alignment of visions, reducing the need for strict corporate processes.
Startups commonly fail due to conflicts between co-founders, emphasizing the significance of a positive culture.
Netflix utilizes the 'keeper test' to evaluate employee value, while Google focuses on fostering creativity and innovation through a relaxed work environment and perks like snacks and game rooms.
Importance of Cultural Fit in Hiring Process at Alibaba.
03:23
Alibaba's HR department can reject applicants based on cultural fit, highlighting the significance of company culture.
Core values are essential for a company's success, exemplified by Facebook's 'move fast and break things' mantra.
Strong vision, like Elon Musk's approach, can motivate employees to reach ambitious goals.
Building a successful company culture involves cultivating specific core values and prioritizing customer-centric values.
Importance of considering the impact on others when setting goals.
06:11
Google's 'don't be evil' culture encourages empathy and problem-solving.
Diversity crucial for creativity and problem-solving in startups.
Early establishment of hiring process for right team members essential for success.
Importance of culture and diversity in startup management.
09:43
Carter specializes in cap table management for startups, while Flipper focuses on retail supply chain disruption.
Principles learned from the speaker's career include the importance of culture and diversity in hiring.
Company culture rollout challenges are discussed, especially across different countries with unique cultures.
Core values are emphasized as essential for success, with a focus on understanding their meaning.
Importance of core values in decision-making and progress within a company.
12:55
Being honest as a core value is essential for team members to make better decisions.
Companies with core values like 'don't take shortcuts' prioritize building things correctly the first time.
'Progress not activity' core value emphasizes tangible progress over staying busy, as lack of progress can impact team morale.
Core values are crucial in shaping company culture and driving results.
Importance of Prioritizing Progress and Value.
15:37
Emphasize the need to prioritize progress over blame in a poor culture.
Focus on optimizing value rather than scalability in business operations.
Put customers first in decision-making and product development.
Highlight the significance of serving clients and human interaction as core values for successful companies like Amazon.
Importance of Customer Success and Company Culture in Driving Business Success.
17:35
A story is shared where a shoe company's CEO called customer success for a pizza, demonstrating the power of core values.
Companies are urged to prioritize customer needs and lead by example in promoting a strong work culture.
The video mentions seven principles of leadership that can make a difference, including punctuality, accountability, and celebrating team successes.
Importance of fostering curiosity and asking 'why' in driving innovation and creativity in companies.
21:54
Encouraging small groups to research and find better ways of doing things leads to improved performance.
When hiring, focusing on the 'whys' behind candidates' movements can reveal valuable insights into their motivations and learning goals.
Understanding the reasons behind actions promotes a culture of innovation and continuous improvement within organizations.
Importance of Positive Work Environment
23:50
Open communication and conflict resolution are key components of a positive workplace.
Google emphasizes transparency, teamwork, and discourages negative talk to create a healthy work environment.
Toxic cultures involve gossip and lack of trust, leading to a negative workplace atmosphere.
Trust, values, client satisfaction, and leadership by example are essential for creating a successful company culture.
Promoting a culture of curiosity and open communication within the company.
27:37
Encouraging direct conflict resolution to avoid gossip.
Eliminating excuses within the team to promote accountability and effectiveness.
Addressing common complaints to foster a culture of responsibility and innovation.
Taking decisive action to remove obstacles and drive progress.
Importance of Diversity and Innovation at Flipper.
29:51
Manual process of creating spreadsheets and calculations by hand led to a necessary system rebuild.
Engineers from diverse backgrounds bring innovation and different mindsets to the team.
Hiring individuals with varied backgrounds allows for unique problem-solving approaches.
CEO's Amazon selling background and speaker's logistics background contribute to a diverse team dynamic challenging industry norms.
Key highlights on effective innovation and efficiency in remote teams.
33:59
Diverse teams are crucial for disrupting and improving traditional work methods.
Constant communication is vital for remote teams to maintain alignment and exchange knowledge and culture.
Embracing overcommunication, including calls and follow-ups, is essential for remote team success.
Maintaining core values and not compromising on them is crucial for remote team cohesion and success.
Importance of 'show and tell' meeting in company culture.
35:01
CEO leads meeting focused on employee engagement, problem-solving, and idea-sharing.
Brazilian office continues meetings during holidays, showcasing perseverance and commitment.
Advice on reaching out beyond social circle, offering help, and learning from others.
Emphasis on understanding what one can offer before seeking assistance, promoting collaboration and mutual support.
Importance of Building Relationships and Connecting with Others.
39:31
Adding value and finding common interests are essential for forming strong relationships.
New friendship formed through a shared passion for Django exemplifies the power of common interests.
People are both the problem and the solution in hiring and management challenges.
Team building is crucial for effective leadership, with the speaker sharing seven key insights learned through experience.
Changing a company's culture requires hiring new people with the desired mindset.
40:52
It is difficult to change culture without making significant changes in personnel.
When hiring, it is important to optimize for the desired team culture.
Bringing in individuals who differ from the current team can lead to the development of a new, improved culture.
Aligning new hires with the desired team behavior and values is crucial for team success.
Importance of hiring senior engineers and creating trust within a team.
45:46
Hiring junior engineers led to delays and friction in project completion.
Junior engineers were moved to other teams with senior support to address the issue.
Lesson learned: team members should be aligned in skill level and trust for successful project outcomes.
Emphasizes the need for cohesive teamwork and negative impact of misaligned team dynamics on project delivery.
Importance of Building Trust Within a Team.
47:54
Trust is crucial for success as it leads to better results and faster progress.
Challenges of trust include hiding underperformance.
Creating a culture of trust where team members feel comfortable communicating openly is essential.
Trust between team members and leaders is crucial for a cohesive and productive work environment.
Pair programming involves one person driving and the other observing, switching roles every two hours to learn from each other and build trust.
51:02
Working with others helps in realizing one's limitations and reduces stress by sharing knowledge.
Team building includes holding people accountable by addressing issues openly and finding solutions together.
Accountability means being proactive and taking responsibility for tasks to ensure delivery.
It involves understanding reasons for failures, whether due to lack of knowledge or personal issues, to improve performance and collaboration.
Importance of holding people accountable in investing time to understand the root causes of issues in order to improve performance and outcomes.
52:48
Coaching underperforming individuals or finding better roles for them is crucial in holding people accountable.
Holding people accountable demonstrates care for the team's work and their abilities.
Encouraging teamwork and struggling together fosters learning and strengthens team bonds.
Google's collective decision-making in hiring process ensures unbiased decisions and promotes collaboration among team members.
Importance of Team Fit and Building Strong Relationships.
56:47
Emphasizes the need to eliminate bias in the hiring process for team cohesion.
Story shared about celebrating team success with a trip to an expensive steakhouse.
Celebration helped strengthen team bond and foster better relationships among members.
Overall highlights the significance of team building, celebrating success, and creating a positive team culture.
Challenges of firing employees due to cultural fit issues.
59:32
Emotional impact on both the employee and the company is highlighted.
Example from Brazil where work hours clashed with team meetings due to time zone differences.
Engineer was fired for consistent failure to meet deadlines and prioritize tasks, despite being talented.
Engineer's focus on code quality over team commitments led to dismissal.
Improving engineer's performance through various methods.
01:01:41
Pair programming was attempted but engineer still did not make progress.
Core values derived from founders' beliefs and culture, emphasizing team meetings and actionable decisions.
Example of core value 'data model first' created by an engineer to prioritize building data model before product.
Reflects engineer's background and mindset towards product managers.
Importance of Building Team Identity
01:04:46
Team identity should be built collaboratively, not imposed from the top down.
Identity includes beliefs, work processes, and team dynamics.
Example of managing teams using methodologies like Scrum and Kanban.
Encouraging productivity by allowing teams to choose their working methods and coaching them instead of standardizing.
Promoting creative thinking and teamwork through off-site meetings focused on beliefs and ways of working.
01:06:51
Encouraging discussions on unlimited resources and possibilities to spark innovative ideas within a team.
Providing an example of an engineer at Flipper stepping out of his comfort zone with team support to learn new skills.
Highlighting the significance of team collaboration and growth through challenging experiences and opportunities for improvement.
Importance of psychological safety in a team environment.
01:10:27
The lack of psychological safety led to an engineer feeling pressured to perform quickly.
This pressure resulted in the engineer being dishonest and dependent on colleagues for help.
Creating a safe environment encourages honesty and growth within teams.
Importance of psychological safety in entrepreneurship and problem-solving.
01:13:08
Start by identifying problems in daily life that bother you the most.
Look for problems that others may not have noticed.
Seek feedback and share ideas without fear.
Collaboration is key, especially for those without a technical background, to bring ideas to life.
Strategies for problem-solving and career advancement.
01:16:55
Sharing ideas, collecting feedback, and validating hypotheses are key steps in solving problems effectively.
Building MVPs, seeking specialized companies, and enrolling in courses can help in gaining basic knowledge and skills.
Example of Sean O'Keefe highlights how transitioning from one career to another is possible with determination and guidance.
Emphasizing the importance of testing problem existence and finding practical solutions over aiming for grand innovations like Facebook or Instagram.
Challenges faced by the company in transitioning to remote work.
01:18:30
Managing complex industry-specific tasks and transferring domain knowledge proved difficult.
Difficulty in finding employees with relevant experience, leading to significant time for explanation and training.
Tech companies and engineers adapted more easily to remote work.
Establishing company culture and knowledge transfer were highlighted as key challenges for maintaining productivity and collaboration in a remote work setting.
Future of remote work post-COVID.
01:21:38
Speaker prefers in-person collaboration over remote work.
Predicts 'flash moments' where teams must gather for big projects.
Emphasizes the value of trying new things and starting your own company early to learn from failures.
Highlights the importance of taking risks and learning from mistakes for personal and professional growth.
Contrasting working at Google with a smaller company like Flavor, focusing on infrastructure and responsibilities.
01:24:20
Discusses learning opportunities and growth potential at smaller companies, with a personal story about team management.
Emphasizes the value of making mistakes and learning from them for quicker growth and better preparation.
Encourages individuals to seek new experiences and experiments before pursuing roles at larger companies like Google or Facebook while still young.