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Ghost.org Complete Tutorial - Turn Your Blog into a Subscription Business

David Utke2021-08-12
ghost.org tutorial#ghost.org#ghost cms#blogging with ghost#ghost website tutorial#how to use ghost website
81K views|2 years ago
💫 Short Summary

The video tutorial covers creating a professional website and blog using the Ghost content management system, emphasizing customization, branding, domain registration, and subscription revenue. It details steps for setting up a custom domain, installing themes, adjusting design elements, creating content, managing subscribers, and integrating features like email newsletters and payment processing. The tutorial highlights Ghost's user-friendly interface, SEO capabilities, and integrations with services like Stripe and First Promoter for referral programs. Overall, it provides comprehensive guidance for bloggers and website owners seeking to optimize their online presence.

✨ Highlights
📊 Transcript
Creating a professional website and blog using Ghost.
Options for using Ghost include ghost.org as a paid service or downloading Ghost for free to install on your own hosting account.
Steps include creating an account, setting a custom domain name, designing the website with themes, setting up membership and subscription revenue, and important integrations.
Additional features covered are blogging with Ghost, sending blog posts to an email list, making blog posts private for paying members, and setting up a subscription function for recurring revenue.
Overview of Ghost Pricing and Features.
Ghost Pro offers pricing plans from $9 a month for the starter plan to $199 for the business plan.
Ghost Pro handles technical details like updates and SSL certificates.
The platform provides an onboarding process for setting up your domain and guides on using Ghost properly.
Themes are focused on blogging and content marketing with simple and readable designs.
Importance of selecting appropriate tags for vlogging websites, integrating additional features using plugins, and managing website settings.
The concept of 'labs' for testing new features, content import and export, and setting up custom domain names.
Setting up a custom domain name with Ghost is explained to be simple and essential for website branding and credibility.
Easy and cost-effective domain registration with Namecheap.
Users can search, add to cart, and checkout for available domain names.
Namecheap offers domain registration for up to 10 years with auto-renewal option.
Free domain privacy protection keeps personal information private.
Applying promo codes and completing the purchase is simple and secure.
Setting up DNS records on Namecheap for a custom domain.
Create a CNAME record to redirect traffic from a subdomain to the main domain.
Add an optional A record to redirect from the www version to the non-www version.
Activating the changes may take some time and requires patience.
Steps include selecting advanced DNS, adding necessary records, and clicking on the activate button.
Designing a website using themes in Ghost.
Users can choose from free themes in the theme directory or purchase themes from platforms like Themeforest.
Paid themes can be expensive, with some costing up to $149.
The segment highlights a free theme called Massively, praising its subtle design elements and overall aesthetic.
The choice of theme ultimately depends on the user's preference and budget.
Installation and Customization of the Massively Theme for a Website.
Steps include setting the site's address, installing the theme, activating it, and customizing the website design.
Instructions on navigating to the dashboard, adjusting title and description settings, changing time zone and publication language, setting SEO titles and meta descriptions.
Guidance on customizing social media card appearances, linking social accounts, and making the website private.
Aim is to help users effectively personalize their website's appearance and functionality.
Adjusting branding elements on a website.
Changing colors, uploading a publication icon, and adding a cover image are key elements.
Creating a logo and favicon, with Canva.com recommended for design.
Changing fonts, adjusting spacing, and applying effects like drop shadow.
Customizing design elements is crucial for enhancing the website's appearance.
Creating a simple logo design and removing the background using an online tool.
The video covers cropping the logo and saving it as a transparent image.
Uploading the logo to a website is demonstrated, with a note that appearance may vary based on the theme used.
The importance of simplicity in logo design is emphasized, with the idea that a minimalist approach can be effective as users scroll down the page.
Creating a favicon for a website involves making a square social icon of 60 by 60 pixels.
Canva can be used to customize and save the image as a PNG before uploading it to the website.
Managing menus and pages on a website requires navigating to the dashboard.
Pages can be controlled through the pages tab.
Navigation settings can be adjusted to link specific pages as needed.
Overview of using a Ghost content management system.
Deleting and adding new pages, including about, contact, and privacy policy pages, is explained.
Importance of designing and editing pages with content is highlighted.
Steps to link pages in the menu bar are outlined.
Example post created with Ghost is showcased, emphasizing visually appealing layout and user-friendly features.
Adding a new post on Ghost for blogging.
The process involves adding a featured image, setting the post title, adjusting settings, customizing post URLs, and adding tags.
The video also covers publishing dates and post access options.
Updating post dates is beneficial for SEO purposes, and recommendations for relevant tags are provided.
Emphasis is placed on the importance of post access settings, whether public or for members only.
Setting up a subscription-oriented service on a blog through the website.
Adding meta descriptions, Twitter and Facebook cards, and optimizing content for search engine results.
Touching on email newsletters, code injection for Google AdSense or share buttons, and using markdown for quick code or bullet points.
Mentioning HTML code insertion for promoting Amazon Associates.
Emphasizing the simplicity and user-friendliness of the process for customization and optimization of blog content.
Adding email content to blog posts using Ghost.
Email content is only visible to subscribers, providing a compelling reason to subscribe.
Embedding various types of content like videos, Twitter feeds, and podcasts is highlighted.
Ease of adding embeds and scheduling posts for later publication is emphasized.
Option to send posts by email and target specific subscribers adds customization and flexibility to content distribution.
Importance of providing compelling reasons for subscribers.
Emphasize creating engaging introductory paragraphs to lead into main content.
Managing subscribers by sorting into different categories like free and paid.
Power of using Ghost.org for content marketing, email lists, and building subscription revenue.
Customizing the look and feel of emails sent to subscribers.
Customizing email newsletters with publication icons, headers, body content, and email footers.
Updating support email addresses is crucial for improving trustworthiness and engagement.
Newsletter replies, open rate analytics, and removing inactive subscribers are important for effective email marketing.
Creating revenue sources through email subscriptions integrated with ghost.org is easy and involves setting up a Stripe account, submitting business information, and accessing the Stripe dashboard for payment processing.
Setting up a portal for website subscriptions.
Customization of sign-up pages, account details, and subscription plans.
Emphasizing the importance of compelling calls to action for visitor subscriptions.
Option to restrict content access to paid subscribers only, impacting SEO.
Focus on creating a user-friendly subscription process and utilizing features to attract and retain subscribers.
Setting up premium pricing plans and connecting with Stripe for payment processing.
Importance of creating a thank you page and outlining expected content for subscribers.
Adding checking account and business information, generating a key, and connecting with Stripe.
Ability to set different price points and integrations with ghost.org are possible.
Ghost.org offers built-in integrations with Zapier, Slack, Unsplash, and First Promoter.
Zapier automates data syncing between Ghost and other apps.
First Promoter allows users to create dedicated referral programs with pricing information shown.
Users need to create an account to access affiliate and referral tracking on First Promoter.
Ghost.org provides guides on how to integrate different types of services and mentions Snip Cart as an option for selling physical products.
Ghost offers a unique blogging platform with good SEO and beautiful design.
Ghost provides integrations for collecting emails and setting up referral programs.
Users can navigate through different services like Gumroad for selling products and leveraging integrations for custom needs.
First Promoter is highlighted as a particularly unique and interesting integration.
The speaker is impressed with Ghost's offerings, emphasizing its value for bloggers and website owners.