00:04 work less earn more enjoy life that's my
00:07 motto that's my value proposition if you
00:10 were to go to my website and success is
00:14 counterintuitive and that motto has
00:17 brought me the most growth in my life by
00:20 living by that motto because working
00:22 less and forcing myself to try to work
00:26 less and build Solutions so that I can
00:30 work less rather than just being like oh
00:31 you can't work 2 to 4 hours a day you
00:34 can only work 8 hours a day it's like no
00:36 I can work as much as I [Â __Â ] want to
00:37 if I build the systems that allow me to
00:39 do that and it's just obvious working
00:43 less leads to higher quality rest or
00:46 more rest which leads to higher quality
00:48 work and so myself and others that are
00:51 on this whole 4-Hour workday kick are
00:54 usually producing better work than most
00:57 of the people that are working 12 to 16
00:59 hours a day just being the hustle and
01:01 grind entrepreneur that is a bit too
01:04 promoted on social media so it's
01:06 workless but earn more earning more is
01:10 subjective it's up to the individual
01:12 right I would say that most people want
01:14 to earn more but they want to do it
01:17 doing what they enjoy so that's another
01:19 thing that I live by another rule where
01:21 I have to build I have to create a way
01:24 for myself to do that and not just
01:26 expect it to fall into my lap so earning
01:30 but over time I truly do believe that
01:32 anyone that has the dedication or at
01:35 least the will or want and consistency
01:39 to do what they enjoy for the rest of
01:42 their life and make a good income doing
01:44 it they can do that why wouldn't they be
01:46 able to and then the last part of the
01:48 motto is enjoy life and that is usually
01:51 a byproduct of both of working less
01:54 resting more earning more and just
01:56 having the time and location freedom to
02:00 what you choose to do with your life
02:02 that's what I'm all about and it's so
02:04 weird when I see people in the comments
02:06 or other things like challenging this
02:07 notion it's like dude like do you just
02:10 believe that you have no [Â __Â ] control
02:13 over your life like yeah you're not
02:14 going to have it right now it takes some
02:16 time I could go on about this all day
02:17 but like dude like just believe in
02:21 yourself as simple as that sounds just
02:23 like work towards a better future for
02:26 yourself but the thing is I also fell
02:28 into the Trap of one wanting to live the
02:30 life of other people beach front views
02:33 and the sand in my toes and a tan like
02:36 David Hasselhoff and sipping Coconuts on
02:38 the Beach while working from my laptop
02:41 and that was until I experienced that
02:44 life I'm not here to kind of [Â __Â ] on the
02:46 digital Nomad culture I think it's great
02:49 I really do think it's great but like
02:51 who wants to do that it kind it gets old
02:53 very quick where you're trying to work
02:55 on the beach and you can't even see your
02:57 screen because the glare from the sun
03:00 and it gets too hot and you have to
03:01 reapply sunscreen and you're like I'm
03:03 [Â __Â ] thirsty I'd rather just be
03:05 inside working and so I don't know that
03:08 kind of stuff it's like yeah you have to
03:09 go through trial and error to understand
03:11 what you want you have to figure out
03:13 what you don't want in order to figure
03:14 out what you want but you have to
03:16 understand that the the Glamour and the
03:18 different Lifestyles that people promote
03:20 it's for it's dopamine right you're
03:22 you're seeing something that you want
03:23 and then once you achieve it if you
03:25 don't appreciate it and make it a part
03:27 of your life then that is going to fade
03:30 very quickly the Wi-Fi connection in
03:32 those areas gets old the partying and
03:35 the language barrier and doing the
03:36 things that you see on social media as a
03:38 highlight reel they really do get old
03:40 and so the purpose of this video I want
03:43 to talk about moderation and
03:46 sustainability because we just talked
03:48 about how some of those things or at
03:49 least the Glamorous things are not truly
03:52 sustainable so I want to present a
03:54 business model that allows you to create
03:57 your ideal lifestyle through practice
03:59 experimentation and iteration it's a way
04:02 to make a creative income source with
04:04 your skills interests and expertise but
04:08 it's not limited to people that already
04:10 have those things business in the modern
04:13 day with social media and the internet
04:15 and it being so accessible and low
04:17 startup cost you don't have to pay money
04:20 to post something online and ask for
04:23 money in exchange for a valuable service
04:25 like a freelance service or Consulting
04:27 service or even just a coaching call or
04:30 something that is very beginner level
04:32 that you can then build up and increase
04:33 from there as you gain experience and so
04:36 it's kind of A New Path it's a new
04:38 business model because of all the
04:40 technological advancements but the thing
04:42 is is that people still consider it
04:44 taboo because they aren't in the game it
04:45 hasn't been around for that long but
04:47 it's here to stay you're going if you
04:49 decide to pursue this way of like social
04:52 media and digital products and Digital
04:55 Services and all these things that are
04:57 growing and growing over time there's
04:58 some statistics about the education
05:00 industry increasing by XYZ and you
05:04 understand that I am an educator whether
05:06 I like to label myself as that or not uh
05:09 every single person on YouTube that is a
05:12 value Creator rather than an
05:13 entertainment Creator is an educator
05:15 they are teachers this is a new method
05:19 of Education that college and formal
05:21 institutions cannot keep up with because
05:24 their curriculum cannot be updated to
05:26 match something that isn't going to put
05:29 into a job because the school system and
05:32 just corporate government stuff is all
05:35 tied together they're training into one
05:37 another and so the internet it threatens
05:39 that because it gives the individual the
05:42 power to make a creative income on their
05:44 own and so the education around that
05:46 from individuals on social media and
05:49 course platforms and other things you
05:51 know where they are the school system
05:53 just can't keep up with that so that's
05:55 the main thing is it is completely in
05:57 your hands and if you do not like that
05:58 if you do not value self-reliance or
06:00 personal responsibility or just taking
06:02 control of your own life then this isn't
06:04 for you yet until you come to the
06:06 realization that if you want true
06:08 happiness those are going to have to
06:09 become values of yours so if you're
06:12 watching this or listening to this I'm
06:14 assuming that you are between 18 and 35
06:17 years old that's what it shows on my
06:18 analytics I have your age I have your
06:20 demographics I'm going to steal them all
06:23 and sell it to private third party
06:25 software I'm just kidding I don't do
06:27 anything with it aside from look at this
06:28 but 18 35 years old and some outliers I
06:32 see you if you're like 40 50 you're
06:34 trying to get into this space when
06:35 you're older that's [Â __Â ] awesome
06:37 props to you but 18 to 35 now the
06:41 problem is that most people don't see
06:45 those 18 to 35 years as past experience
06:48 that they can leverage to help other
06:51 people you haven't self-reflected enough
06:53 to see your own value and the problems
06:55 you've overcome and that you are
06:57 genuinely equipped with with information
07:00 that can help other people that you can
07:01 educate them on and just help them so
07:04 the first thing is that you don't think
07:05 you have enough experience the second
07:07 thing is that you think you're too
07:08 boring you think your life's too boring
07:11 when this is the cause of social media
07:13 and what we were talking about earlier
07:15 with the Glamorous Lifestyles you don't
07:16 need a glamorous lifestyle to do this
07:18 stuff you need to be interested enough
07:20 to make your interest interesting to
07:23 other people I always recommend starting
07:26 with writing like Twitter newsletter
07:28 blog even YouTube I'm reading my
07:31 newsletter from this but that's the
07:33 thing you don't need to even put your
07:35 face on the account you don't have to do
07:37 any of that stop letting the limiting
07:38 beliefs what I'm saying is the very
07:40 thing first thing I said at the start of
07:42 this video is that if you want to
07:44 accomplish something then you need to
07:45 build a solution in order to accomplish
07:47 it if you want to start a business
07:49 without having to show your body then
07:50 build a [Â __Â ] business without having
07:52 to show your body like it's that simple
07:54 stop convincing yourself otherwise that
07:56 you can't do something because you're
07:59 not not doing it like everyone else and
08:01 from my experience the highest paid
08:03 individuals aren't the ones with the
08:05 looks and glamour those people are
08:06 banking on sponsorships and other things
08:08 and they're not making very much money I
08:10 know that the the people that make the
08:12 most money are the generalists they
08:14 aren't onedimensional they're
08:17 multi-dimensional because they're the
08:18 generalists that hire The Specialist
08:21 everyone tells you to become a
08:22 specialist when that's the worst thing
08:23 you can do why because Specialists mean
08:26 that you do XYZ you go ABC you do a
08:30 specific thing you do a specific thing
08:32 and that is just primed for automation
08:35 it's being automated out left and right
08:37 right you are not a robot you are not I
08:40 perform this specific task with this
08:42 specific skill because that's where
08:44 that's where you get automated right
08:46 that you're able to be trained into that
08:47 you need to be a generalist and be able
08:49 to move artfully and gracefully within a
08:52 specific domain of interest that you
08:53 have so I guess general rule of thumb is
08:56 that if you work like a robot then you
08:59 are a robot and you will be outsourced
09:01 two robots and your job will be replaced
09:04 a human being should be able to change a
09:05 diaper plan an invasion butcher a hog
09:08 con a ship design a building write a
09:10 Sonet balance accounts build a wall set
09:12 a bone Comfort the dying take orders
09:15 give orders cooperate act alone solve
09:18 equations analyze a new problem pitch
09:20 manure program a computer cook a tasty
09:23 meal fight efficiently die Gallant
09:26 specialization is for insects that is a
09:29 quote from Robert a hline so even more
09:33 of a problem than not seeing your own
09:35 personal experience as valuable is
09:38 ineffective communication because that's
09:40 all people on social media are doing is
09:42 just effective and persuasive
09:43 communication to make their own interest
09:45 valuable and interesting or at least
09:48 perceived as valuable and interesting to
09:50 other people that is the skill that you
09:52 have to master is writing effective
09:56 communication and also Effective
09:58 Thinking because writing is how you
09:59 clarify your thoughts the one person
10:01 business model has always appealed to me
10:04 employees a simple website as a
10:06 storefront a digital product stack with
10:08 high profit margins 4-Hour Work dayss
10:10 and potential $1 million years control
10:13 over what you work on and who you work
10:15 with hard to beat the one person
10:17 business in my eyes is for those that
10:19 value self-reliance time freedom and
10:23 location Freedom sovereignty autonomy
10:26 just being able to do what you want and
10:28 having enough money to do so while
10:30 impacting the world and having a purpose
10:31 behind your life so one person
10:33 businesses they use social media for
10:36 building an audience building a
10:38 community and attracting people of like
10:40 Minds right so they have so they have
10:42 leverage for the future by building an
10:44 audience because you see a freelancer
10:46 and they just send cold DMS all day well
10:48 it's like I build an audience and I can
10:52 like sell different offers whenever I
10:54 want as long as they're helpful to my
10:55 audience and they want to purchase them
10:57 willingly and so they use social media
10:59 as traffic and then in order to host
11:01 their products or their content or even
11:04 their newsletter we use no code tools
11:07 right which is just software so a
11:09 website builder maybe a social media
11:11 scheduler things like that where those
11:14 do specialized tasks that other people
11:18 got replaced from doing like social
11:19 media managers as a whole are going to
11:21 be outsourced to just software that can
11:24 do those repetitive tasks at a much much
11:27 much cheaper price and so that is
11:29 opening up room for individuals for
11:32 solopreneurs for one person businesses
11:34 to have every aspect of their business
11:36 managed without them having to do
11:38 anything aside from oversee the software
11:41 and add their mind or their creative
11:43 ability to those softwares together in
11:46 order to create a successful business
11:47 and so another important aspect of the
11:49 onep person business is lifestyle design
11:51 because if you work for someone else you
11:54 have a manager they manage you but when
11:56 you work for yourself you can sleep
11:59 1 p.m. but are you going to get your
12:01 work done if you can get your work done
12:04 how are you going to systemize that how
12:05 are you going to structure your days for
12:08 both maximum productivity and maximum
12:10 creativity how are you going to design
12:12 the life that you want to live through
12:14 trial error experimentation and just
12:16 self-reflection and understanding the
12:18 problems that are blocking your quality
12:21 of life so you have to understand as
12:23 well that there is no saturation in a
12:25 oneperson business because if it is a
12:27 oneperson business it means it evolves
12:29 with you I used to sell digital products
12:32 and I no longer sell them because I
12:34 evolved I changed I pivoted a bit and I
12:37 changed what I offer I started a
12:38 different business whatever it may be
12:41 but that's the thing is I desaturated
12:43 that market because I can only take on
12:45 so much right this is the one person
12:47 business model is everyone taking their
12:49 piece of the pie by doing what they
12:50 truly enjoy and if everyone did that you
12:53 would have to understand that every
12:55 single interest every single person is
12:57 going to study different interests
12:58 they're going to explore the the crevice
13:01 of reality that they are the most
13:03 curious about and distill their
13:05 learnings to the people that want to
13:07 learn about those things and so if every
13:10 if every single person was authentic and
13:12 honest with what they wanted to pursue
13:14 and their ability to monetize that so
13:16 let's say I want to start carving out
13:19 like Woodworking and selling cutting
13:21 boards right and so I study woodworking
13:24 I study uh like design kitchen wear
13:27 design or something like that right you
13:31 that like your interests are not the
13:33 only one that exists because that's the
13:35 Trap that a lot of us fall into is well
13:37 like well everyone's doing
13:38 self-improvement everyone's studying
13:40 self-improvement everyone's a programmer
13:42 it's like no dude it's because you're
13:44 interested in those things and you're
13:45 following the 5 to 700 people that talk
13:48 about those things only so that's all
13:50 that's in your brain you haven't broken
13:51 out of that bubble or and that's fine
13:53 because you're supposed to be exploring
13:55 that and you're supposed to be creating
13:56 your own unique perspective to further
14:00 understanding in those areas to educate
14:02 people in a better way than schools can
14:04 do so there are two paths to starting a
14:07 oneperson business with zero experience
14:10 and first I want you to stop thinking of
14:12 business as some like billion dooll
14:14 company or something like that business
14:17 is what you do business is your life's
14:19 work business is the vessel to create
14:23 your ideal lifestyle while impacting The
14:26 World At Large so money is a modern
14:30 byproduct of living with purpose and
14:33 passing down your teachings it's
14:35 self-actualization and self
14:37 Transcendence it is a vessel for that I
14:40 like to think of it there's like
14:41 mindfulness techniques and spirituality
14:44 there's Zen techniques for achieving
14:47 this actualization or Enlightenment for
14:49 me because you're not supposed to become
14:52 ideological or dogmatic about one method
14:54 to achieving one specific outcome that's
14:57 not how it works business to me is that
15:00 method of doing it it's a way of
15:01 exposing myself to the world practicing
15:04 mindfulness clarifying my thoughts with
15:06 writing and putting out a meaningful
15:08 message and now we're going to bring up
15:09 the experience thing or impostor
15:11 syndrome here again I just want to make
15:13 it very clear that if you could go to
15:15 your friend right now and you could
15:17 teach him about something that you are
15:18 studying on social media or in school or
15:21 whatever it may be you're more than
15:22 experience you're already doing this
15:24 [Â __Â ] you just need to do it in public so
15:26 the first path is skill-based this is
15:28 the one that most people take where the
15:30 common advice is learn a skill sell a
15:33 skill teach a skill or however within
15:36 that many however you would organize
15:38 those from 1 to three and this is great
15:40 but as I said you don't want to end up
15:42 onedimensional you don't want to sell
15:43 only one skill so that way you're
15:45 automated it's a great starting point
15:47 but you have to be working to get past
15:49 that or else you're just going to be
15:50 that that freelancer that's making the
15:52 same income built themselves into a new
15:54 9 to5 consistently on the verge of
15:57 losing every single client
15:59 and just not having a backup or some
16:01 form of Leverage built like an audience
16:04 to Pivot and do whatever they want and
16:07 are able to pursue their genuine
16:09 Curiosities that are going to change and
16:11 evolve over time so path two the one
16:13 that I like is development based so the
16:16 development base is based around the
16:18 four Eternal markets the Eternal markets
16:20 are where most people are trying to
16:22 achieve lofty goals but there are many
16:25 problems in the way of those goals then
16:27 that's where the most money is made
16:28 those are the profitable burning
16:30 problems that people have the four
16:32 Eternal markets are health wealth
16:34 relationships and happiness so path one
16:37 by choosing a marketable skill usually
16:38 only pays attention to wealth but with
16:41 path two it's just built for the
16:45 business of you the one person business
16:48 because you quite literally pursue your
16:50 own goals which is your brand which
16:52 we'll talk about you solve your own
16:54 problems as you are pursuing those goals
16:56 by uh researching your curi iio ities
16:59 that allow you to achieve those goals
17:01 faster which is the content the
17:02 information and the value that you
17:04 passing down and you create a system to
17:06 help others do the same so you
17:08 self-reflect and you look back how would
17:10 I have done this better how can I how
17:12 did I do this and what results did I
17:14 have now how can I help other people
17:16 step by step in a faster way get to
17:19 those results so you're advancing human
17:21 evolution you're helping people evolve
17:23 and trans or actualize and transcend
17:25 much faster and that's why I said
17:27 business to me is this vessel for
17:29 self-actualization and even spirituality
17:31 and self Transcendence and so that
17:33 system that step-by-step system is your
17:35 offer or your product and so that is how
17:38 you be yourself improve yourself and
17:40 profit off of yourself you may be
17:41 wondering like but but Dan I'm I'm just
17:44 starting out and it's like you don't
17:46 have to write posts or create a product
17:49 where it's like how to make a million
17:50 dollars in 3 days you don't have to do
17:52 that you have to pay attention to where
17:53 you are now where you're going and how
17:56 you're going to get there right so where
17:58 you are now you may have made $0 and so
18:00 how do you position your content or your
18:03 product how do you position or what
18:05 perspective are you giving about
18:07 yourself so how do people perceive you
18:09 right you can you don't write a post on
18:10 how to make a million dollars in 3 days
18:12 you write here's how I'm going to make a
18:14 million dollars in 5
18:16 years I mean it you know and then you
18:19 give out your plan and then people
18:20 follow along because you are a leader
18:22 then and people follow leaders you are
18:24 positioning yourself as a leader you're
18:27 are helping people achieve the goals
18:29 that you were trying to achieve and
18:30 you're kind of leaving bread crumbs
18:31 along the way and then path three is
18:34 both both skill and development based
18:36 and this is kind of a given because when
18:38 you start and you haven't learned any
18:40 skills yet this is how you learn fast if
18:43 you're going to start on social media as
18:45 your way of generating traffic then
18:47 you're going to have to learn how to
18:49 design a good profile picture how to
18:50 design a good Banner how to write a
18:52 compelling compelling bio you're going
18:54 to have to learn how to write social
18:55 media posts so you could become a
18:58 Twitter ghost writer you could become an
19:00 Instagram post Creator how whatever you
19:04 call that you could become a video
19:05 editor you could be you can design uh
19:08 banners for people you're building
19:10 skills as you grow your business and
19:13 that means you can help other people
19:15 grow their business and offer a
19:16 freelance service so you can start
19:18 monetizing pretty close to from the
19:20 start and you're doing it in such a way
19:23 that you're you're actually getting
19:25 results for yourself if you get results
19:27 for yourself in a real world setting
19:29 rather than just building out portfolio
19:32 pieces and never getting paid what you
19:33 deserve because you don't know how to
19:35 apply your skills to someone's actual
19:37 business then you practice your skills
19:39 on your own business you build your own
19:41 website you build your own landing page
19:43 maybe you build a landing page from a
19:45 for an affiliate product to see how good
19:48 you are at copywriting because then you
19:50 don't even have to create the product
19:51 you just build an affiliate product
19:53 build your own landing page see how good
19:55 you are at that and then you can offer
19:56 selling landing pages for $1 to $2,000
19:59 to other creators you see what I'm
20:01 saying here all you have to do is just
20:03 [Â __Â ] start so now let's go over the
20:04 four pillars of the one person business
20:06 so for those that want to do what they
20:08 want and help the people that they can
20:10 help the most traditional branding
20:13 marketing content and offer advice is
20:15 not going to fit very well because in
20:17 the case of this one person business
20:19 that I'm talking about in the next video
20:21 we'll go over what a value Creator is
20:23 it's a style of one person business and
20:25 I'm breaking these down because it takes
20:26 more than just one video to to do but in
20:29 this case the experience model that I'm
20:32 talking about you are your customer
20:34 Avatar you are your brand you are your
20:36 Niche you are your content you are your
20:38 offer you are everything and
20:40 self-awareness and self-reliance is
20:41 going to be the greatest skill that you
20:43 have and those are the people that
20:44 thrive the most in this onep person
20:46 business model is those that take
20:48 responsibility for their future and help
20:50 others get to where they're going so to
20:53 break down the onep person business very
20:55 quickly your goals are your brand so
20:57 what what do you want out of life and
21:00 what are you leading people towards now
21:03 the problems that are standing in the
21:05 way of your goals turn into the content
21:07 so what roadblocks will your followers
21:11 encounter and how are you going to help
21:13 them overcome it and now there's a lot
21:15 more that goes into content than that
21:17 but that's a great starting point right
21:19 and so systems or how you solve the
21:21 problem turns into a product so how can
21:23 they solve their problems faster because
21:25 that's what people want and now the
21:28 how has this entire Journey impacted
21:31 your life that turns into your marketing
21:33 so why should they care about your
21:35 message right why do I write every day
21:38 and how can I turn that into a
21:39 persuasive argument anyone who studi
21:41 marketing understands that benefits Rich
21:43 language is extremely powerful and
21:45 persuasive so if I wake up and I write
21:48 not only to earn an income think much
21:51 more clearly systemize all of my other
21:54 content I could go on day like all day
21:57 long but you can go and look at those
21:58 benefits and how exactly I'm doing this
22:01 on any of my landing pages so what you
22:03 do as I mentioned in a previous video on
22:05 how to solve your own problems or how to
22:07 find Purpose By solving your own
22:08 problems is that that's exactly what you
22:10 do you pursue a goal you solve your own
22:12 problems you teach others how you did it
22:14 and that's your business right and then
22:16 when it comes to building out a product
22:18 or a service that you can sell in
22:19 relation to that then it just works out
22:21 and this is of course oversimplified
22:23 there's many many nuances here but if
22:25 you take these foundational principles
22:28 and apply them and figure out and test
22:30 and experiment and do exactly what I'm
22:33 telling you to do by figuring it out for
22:35 yourself so you actually have unique and
22:37 genuine knowledge on how to do it it's
22:39 going to take time but that time is
22:41 going to pay back tfold aside from you
22:43 hiring someone to build your brand for
22:45 you because then you're just
22:47 relinquishing all potential leverage and
22:50 just power all right so branding is is
22:52 fairly understandable that's where you
22:55 work towards a goal and that is your
22:57 brand message that's what you're helping
22:58 people do if your goal is to make a
23:00 million dollars then your mission or
23:02 your message that you can start with and
23:04 iterate from is helping a thousand
23:08 people make a million dollars by 2025
23:12 right who wouldn't want to follow that
23:14 so the next pillar content is where
23:16 people have the most problems it's like
23:18 Dan what do I write about so let me
23:20 introduce you to a topic that I talk
23:22 about in digital economics called the
23:25 domain of Mastery so what you do is you
23:27 pick three interests one that makes
23:29 money which is almost any of them that's
23:31 just your priority interest interest two
23:33 excites you and interest three is
23:35 development based so like psychology
23:37 self-improvement self-development
23:39 metaphysics philosophy something that
23:41 helps you understand just the
23:43 progression pattern of every single
23:46 thing anyone could ever do so you can
23:49 have a unique perspective on those
23:51 things by applying spirituality
23:53 principles philosophy psychology that
23:55 kind of stuff and then when you look at
23:57 this Gra you can break them down into
23:59 the principles so what are the
24:01 fundamentals or the principles of each
24:03 interest and getting results with those
24:05 in relation to your goal and then from
24:07 that you can break them down into other
24:09 topics you can break them down into
24:11 mentors for inspiration so the people
24:15 follow and get your advice from and then
24:18 the connections so the connections
24:20 between all of them and real world
24:22 problems and those are all the starting
24:24 places that you can start writing or
24:27 creating content content around in a way
24:29 that is very effective and educational
24:30 and valuable so pillar number three is
24:33 the offer or the product that you're
24:35 creating and no you don't have to wait
24:37 to start monetizing I hate that stupid
24:39 gatekeeper mindset where people are like
24:41 oh you need to be this experience to
24:44 start making an income or you need to
24:46 start doing this to start making an
24:48 income it's like no dude like you don't
24:50 you don't [Â __Â ] understand you're just
24:52 gatekeeping and you're trying to like
24:54 you're not thinking like think a bit
24:56 deeper right how do Freelancers start
24:58 making money they learn the found
25:00 fundamentals of a skill very very
25:03 quickly they start reaching out to
25:04 people immediately so they can go get
25:06 real world free real world feedback next
25:10 they either charge free or very low cost
25:13 because their skill isn't up to par to
25:16 $55,000 and then they gradually work
25:19 their way up step by step and the sooner
25:22 you start selling something not only the
25:24 sooner you can make money but the sooner
25:27 you can start failing and you can start
25:29 iterating the first product is always
25:31 going to be [Â __Â ] you just need to get it
25:33 out you need to get the [Â __Â ] out so that
25:36 you can make it better because you're
25:37 never ever ever going to have a great
25:39 product the first time around it's just
25:41 not going to [Â __Â ] happen put an offer
25:44 out there build a digital product sell a
25:46 physical product drop ship if you have
25:48 to start a freelance service start a
25:50 Consulting service whatever it may be
25:52 put out content and just start getting
25:54 the [Â __Â ] out of the faucet so clear
25:57 water can flow so it's like okay Dan but
25:59 what do I sell so let me introduce to
26:01 you what I call the minimum viable offer
26:03 there's minimum viable product but an
26:05 offer is like all-encompassing so the
26:07 minimum viable offer is either a single
26:09 a single freelance skill that you sell
26:11 for five $500 to $1,000 so that's web
26:14 design email marketing something like
26:16 that where a single skill you're not
26:18 it's not a crazy offer you're never
26:20 going to be able to charge $5,000 for
26:21 that but you have to start somewhere or
26:24 number two is a single interest
26:28 Consulting service where you sell a pack
26:30 of four calls for $500 to $1,000 so this
26:33 is what most people do and most people
26:34 get like get caught up in this it's like
26:37 there's some kind of stupid stigma
26:39 around freelancing where it's like yeah
26:41 I have to do the work I can't just teach
26:44 people about it and it's like as a
26:45 Creator me I hate paying for work I'd
26:48 rather pay you to get on a call with me
26:50 and consult me on how to do a specific
26:52 thing whether it's a skill or not if
26:53 it's health I want to be taught if
26:56 you're starting an education business
26:57 business like this then don't do a
27:00 freelance done for you service just
27:02 offer Consulting calls or a digital
27:05 product so Health coaching Fitness
27:08 coaching performance coaching mindset
27:09 coaching life coaching business coaching
27:11 of whatever domain or Niche you're in
27:14 those are very broad you can go a bit
27:15 more deep into the submarkets within
27:18 those like bodybuilding coaching or uh
27:24 neurohacking Consulting right it's what
27:27 interested in and you can only find what
27:29 it is that you want to teach by diving
27:31 into uh your domain of Mastery or the
27:34 crevice of reality that composes the
27:36 interest you want to explore in this
27:38 life but it's not like Consulting isn't
27:41 only limited to those I'm really
27:42 surprised that like digital tutoring
27:44 offers aren't more of a thing if I learn
27:47 web design and I want to teach a Creator
27:49 over four calls how to design a great
27:52 website for themselves I think that's a
27:53 great [Â __Â ] offer and if I was
27:55 starting out I would pay for that it's
27:57 the same thing thing I'll get on calls
27:59 for 4 weeks with you and teach you how
28:00 to write compelling emails I'll teach
28:02 you how to run Facebook ads it's a
28:04 Consulting offer and I think those are
28:07 uh much better much more scalable than a
28:10 freelance offer and so the thing why we
28:13 start with a minimum viable offer is
28:15 that you can start monetizing
28:16 immediately you can start reaching out
28:18 to people in the DMS you can write a
28:20 Twitter thread or a post and have others
28:21 retweet it and then plug your service so
28:23 you're getting a th to if it goes viral
28:27 a million views on your offer and you
28:30 start making money because it's traffic
28:32 and it's offers and so the other thing
28:33 is why you start with this is because
28:35 then you can start fleshing out a
28:37 digital product and already have results
28:39 for it you can teach other people you
28:40 can get them results and you can note
28:42 the commonalities between like what
28:44 you're talking about on each call and
28:46 you package it up into a course ebook a
28:48 cohort something of that nature that you
28:51 can then switch to and so you can stop
28:54 taking on so much client work as your
28:55 audience grows and you can switch to dig
28:57 product and have more free time and so
28:59 that was just a broad overview of all of
29:01 this onep person business stuff I'll go
29:03 a bit more in depth in the next video
29:06 but I want to get more people primed uh
29:08 to this whole idea because I feel like
29:10 it's it's not ground shaking or
29:12 revolutionary by any means but it is
29:18 important the internet enables 8 billion
29:22 monopolies that is a quote from Naval
29:25 our cliche a bit too simple but
29:28 extremely deep and I don't know why I am
29:31 still reading the same thread that he
29:34 wrote a year ago Overlord that he is he
29:37 is the Lord and savior of all of the
29:41 basic advice people but Naval hits a bit
29:43 different and he has experienced the
29:44 back it I absolutely love Naval but
29:47 we're here to talk about just that we're
29:48 here to talk about the one person
29:51 business model why because I feel like
29:54 way too many people have dreams of
29:56 starting like a billion dooll company or
29:59 being the next Jeff Bezos or being the
30:02 next Elon Musk because that's what we
30:04 see and the thing is is like the gap
30:07 between where you are now because I'm
30:09 assuming you haven't started a business
30:11 or else you wouldn't be dreaming of that
30:13 the gap between where you are and where
30:15 they are is causing so much overwhelm
30:17 because you don't have a way of getting
30:20 there right that is what Clarity is and
30:22 that's what the lack of clarity is what
30:24 causes overwhelm and anxiety and just
30:27 psychic entropy or mental disorder not a
30:30 mental disorder but disorder of the mind
30:32 in general now before we start you have
30:34 to understand one thing you have to
30:37 understand that humans are the only
30:39 being that can have an idea and make it
30:42 real now things like chimpanzees and
30:45 other things they they use tools they
30:47 use other things but what other being
30:49 has constructed this world that we live
30:52 in with our minds we have constructed
30:54 the the school system the government
30:56 religious beliefs we've constructed
30:59 language from nothing but images and
31:01 symbols does this not blow your mind we
31:03 we didn't have language at some point in
31:05 time right we had the ability we had
31:07 Consciousness attention focus and the
31:10 tools necessary to connect these ideas
31:12 and make them tangible and just be able
31:14 to communicate and form relationships
31:16 with other people and that's a
31:18 discussion for a whole other topic about
31:20 the traps and downsides of all of that
31:22 because it controls many people's lives
31:24 but I would argue that that is one key
31:28 to a high quality of life is just
31:30 leaning into your nature as a Creator as
31:33 a builder and actually building things
31:36 rather than watching other people build
31:38 things and just do absolutely nothing
31:40 about it you see self-reliance is
31:42 possibly the greatest value in my life
31:45 it has brought me the most value as
31:47 values should because when people would
31:51 tell me and this is in relation to a
31:54 oneperson business as a Creator I used
31:55 to be a freelancer I did coaching for a
31:58 bit I did Consulting I pretty much did
31:59 every oneperson business offer under the
32:02 sun I I've sold I I hate talking numbers
32:06 what for credibility and Authority
32:07 purposes I've sold $100,000 plus of
32:11 almost everything that I went into
32:13 freelancing coaching Consulting digital
32:15 products cohorts everything under the
32:18 sun and that's why I talk about this
32:19 stuff because one I have direct
32:21 experience with it two I know the steps
32:23 you should take and I know that people
32:25 over complicate it way too much so in
32:27 pertaining to business when people were
32:29 screaming at me to go or to just go and
32:32 do all this short form stuff like reals
32:34 which I do but go and do reals because
32:37 it's the future or or hop on this next
32:40 business model or do this and do that
32:41 and it's like I already have something
32:43 good going and I'm going to go in the
32:45 opposite direction because success is
32:46 counterintuitive and that is also a
32:48 value of mine is kind of
32:49 counterintuitiveness and being skeptical
32:52 and so what I did was the opposite when
32:54 people told me to go short form I
32:56 started writing long WR form newsletters
32:59 and that self-reliance me trying to
33:02 figure things out for myself has taught
33:04 me more than any other course any
33:06 college anything that's how you learn
33:08 that's true learning is by directly
33:10 experiencing something by not taking
33:12 people's advice as law testing it for
33:15 yourself and this is not only pertaining
33:16 to business this is pertaining to health
33:18 and any ideology or belief system in
33:21 general is like when someone comes up
33:23 and is like hey Raw Liver is the best
33:26 thing you can eat I got stuck in that
33:27 trap but it's not like you you have to
33:30 see multiple perspectives because that's
33:33 what life is is just a a conglomeration
33:35 of perspectives and goals that people
33:37 are trying to hit problems and benefits
33:39 and all of this other stuff that form a
33:40 singular perspective that makes someone
33:43 believe something and so accepting a
33:45 specific ideology as law is just closing
33:48 your mind off to any opportunity you can
33:50 have so back to the topic at hand we're
33:53 here to talk about the one person
33:54 business model which I believe is the
33:56 best best route for 95 plus% of people
34:00 that want to start a business because
34:03 one it follows a human progression
34:07 pattern you evolve with time right so a
34:10 lot of people that I know and myself
34:12 included they start out in one of two
34:14 ways that require zero experience one is
34:18 skill-based right so we're talking
34:20 marketable skills so design uh
34:23 photography email marketing copywriting
34:26 SEO web design all of that stuff you you
34:28 know those things and you've probably
34:30 learned some of those things but the
34:31 next thing because those are like you're
34:34 starting a freelancing business but what
34:35 about a coaching business that is where
34:38 self-development comes into play so it's
34:40 either skill-based or development based
34:42 right and so this is pertaining to
34:45 building an audience or just giving
34:48 value and educating people so they will
34:50 buy your product or service your
34:52 freelancing service your digital product
34:53 your Consulting service whatever it may
34:55 be right so they start with skill-based
34:58 and then they educate people on those
34:59 skills so if I am a writer which I am
35:02 then I will teach you how to write I
35:04 will give out little tips I will write
35:06 articles on writing if I am a mindset
35:09 guy through self-development then I'm
35:11 going to give out mindset tips I'm going
35:13 to give out education on strengthening
35:16 your mind etc etc This falls under the
35:18 health wealth relationships Eternal
35:21 markets health wealth relationships and
35:22 happiness and then the skill-based is
35:24 kind of like you use that to comp mement
35:27 your self-development so you can make
35:28 money a bit faster because a high ticket
35:31 service like a freelancing offer you can
35:33 sell for two to $3,000 once you get good
35:37 and then you can sell it through your
35:39 audience or just Reach Out directly to
35:41 people and try to land via cold Outreach
35:44 or something of that nature and you can
35:46 make money a lot quicker so those are
35:48 the two routes that people go and and
35:50 from my experience and from my failures
35:53 I always recommend people start posting
35:55 content why because a lot of people star
35:57 in freelancing or coaching and they get
36:01 stuck in this cycle of like you have to
36:03 do manual labor in order to get clients
36:05 you have to send cold emails you have to
36:06 send cold DMS and you're not you don't
36:09 have a brand that is educating people on
36:12 those things and building trust and
36:13 Authority without you having to do it in
36:15 the DMS manually every single time so
36:18 you build an audience along the way and
36:19 then once you get to a certain point
36:21 once you have a certain amount of
36:22 traffic and a certain amount of brand
36:24 loyalty and Authority clients start
36:26 coming to you and then once your
36:27 audience gets larger and larger you can
36:29 productize your service reduce your time
36:31 spent on that client work and sell
36:34 something like a digital product or if
36:36 you're in the self-development space
36:38 like mindset or health coaching or
36:41 something of that nature you can create
36:42 a physical product it doesn't always
36:44 have to be a digital product or a course
36:45 it can be something like as an example I
36:48 talk about self-development a lot I talk
36:51 about focus a lot I want to create a
36:54 coffee brand with coffee and alanine and
36:56 if I I talk about that more and show
36:58 myself doing that people are going to
37:00 buy it because it's something good and
37:03 something useful in people's lives and I
37:05 am the unique mechanism the personal
37:06 brand is the unique mechanism and is why
37:09 people will buy from me over someone
37:11 else is because I have built that
37:13 connection with you guys by trying to be
37:15 as honest and transparent about this as
37:18 possible so we're going to walk through
37:20 what I call the entrepreneurial method
37:22 which is just kind of like a spin-off of
37:24 the scientific method but we have to
37:26 understand stand here like how do we
37:28 apply this before we can actually get
37:31 into it so the way that we apply this is
37:33 for a oneperson business you need three
37:35 things you need a brand which is like
37:38 your audience in a sense or like your
37:40 storefront it's how you're you are
37:42 perceived right so you need a brand and
37:46 the way you brand is you brand a onep
37:49 person business based on yourself right
37:50 it's a personal brand it's a personal
37:53 business and it the brand revolves
37:55 around your vision for for the future
37:57 and your goals that is what you are
37:59 leading people towards because followers
38:02 follow leaders right so if you are not a
38:04 leader then don't try to start a
38:06 business so the next thing how do you
38:08 attract people to that brand how do you
38:10 build a following content and your
38:13 content is Created from your interests
38:15 so self-development or skills which are
38:18 the skill-based things that I talked
38:19 about and you educating people on that
38:22 while also throwing in your unique spin
38:24 here and there right talking about your
38:25 interest and educating people on your
38:27 interest and skills and throwing in your
38:30 own personal thoughts your own beliefs
38:32 maybe some mindset stuff maybe what
38:34 you're doing on a daily basis right you
38:35 entertain educate and Inspire with your
38:38 content and you learn how to write or
38:40 structure content in a way that catches
38:42 attention delivers value on that
38:44 attention and then converts the
38:46 attention to either a follow or a
38:49 purchase or an email subscriber and then
38:51 you slowly build leverage over time to
38:55 get to the point of what we talked about
38:56 earlier and now the last thing the way
38:58 you monetize because people screw this
39:00 up so much uh cuz it's like how do I
39:03 monetize from a platform where it's like
39:06 YouTube you can do AdSense and that's
39:08 great I do that and it's like other
39:11 people can do that but it's not in your
39:13 control right you can be taken down from
39:15 the platform at any time and if you
39:17 don't have an email list or your own
39:19 product or service that you create and
39:21 you control the price and both the
39:24 traffic going to it that is what
39:25 determines your income so if you want to
39:27 actually build an income online you need
39:30 to become valuable enough to sell a
39:32 product or service to a person that is
39:35 one to two steps behind you or just has
39:38 a use case in your life so it has a use
39:41 case in other people's lives if I like
39:43 coffee and I use it to focus then I'm
39:45 going to create an eleanine coffee brand
39:48 and sell it to my audience while talking
39:50 about productivity and focus it is that
39:52 simple given time and not quitting
39:55 because you didn't see results after 2
39:57 weeks all right now to the
39:59 entrepreneurial method because this is
40:01 something we do on a daily basis and
40:05 it's just like a universal principle
40:07 that people need to follow in order to
40:10 not only like increase their quality of
40:11 life and solve their own problems but
40:13 also profit off of that to profit off of
40:16 your own self-development and your own
40:19 skill acquisition because that's just
40:21 the thing if you are starting out from
40:23 zero it's no problem you talk you write
40:25 content about what were learning your
40:27 brand is your vision for the future so
40:28 if you're starting a freelance business
40:31 and you plan to take that to $10,000 a
40:33 month and that's your vision or your
40:34 goals for the future then that's your
40:36 brand hey follow me along as I build
40:38 this freelance business to $10,000 a
40:40 month now if you are already valuable if
40:43 you've already developed those skills
40:45 you've already developed yourself or
40:46 your mind then you have a bit more
40:48 Authority and you already know what you
40:50 should be talking about and the value
40:52 you should be creating online now one
40:54 thing I want to mention here with
40:57 that you're not trying to reinvent the
40:59 wheel like you have to be self-aware
41:02 here that's what self-reliance is in the
41:04 one person business is being self-aware
41:07 what kind of content do you like to
41:09 consume right is it too basic or is it
41:12 un unique to you right or are you
41:14 reading the same exact [Â __Â ] thing
41:16 week after week people need to be
41:19 reminded more than they need something
41:21 new that's all content is is you are
41:24 joining in and you're giving your own
41:26 take on the same thing that people are
41:28 saying that results in growth if you
41:30 aren't growing on social media it's
41:32 usually because your ego is in the way
41:34 and you are trying you are over
41:36 complicating things way too much and
41:37 you're trying to be too fancy or too
41:39 clever and you get mad because people
41:41 are because you think people aren't as
41:44 intelligent as you or just don't get it
41:46 and it's like yeah they don't get it so
41:48 listen to the feedback and change how
41:51 you talk about things so it's actually
41:53 interesting if people aren't interested
41:55 in your interest it's because you don't
41:57 know how to make your interest
41:59 interesting to that person so the
42:02 entrepreneurial method here it is you
42:04 find a problem you learn how to solve it
42:07 you document how you solved it online
42:09 you systemize your process and you share
42:12 your discoveries so in a nutshell you
42:14 find a problem in your life right that's
42:16 step number one is find a problem
42:18 because all stories marketing literally
42:21 everything the thing that drives human
42:23 behavior are problems right if I were to
42:26 read you a story and it started with
42:28 there was a cold spot on the side of the
42:31 bed that opens a curiosity Loop and
42:33 people want to learn more you want to
42:35 learn more once you become aware of your
42:37 own problems and that they are actually
42:39 a problem right once you identify a
42:42 problem let's say with your health then
42:45 you are going to self-educate in order
42:47 to get there right that leads into step
42:50 two is self-educate so let's say that
42:53 you find yourself lacking self-esteem
42:55 that is a health problem because one
42:57 maybe you don't have muscle mass or you
42:59 just don't like how you look and that is
43:02 a surface level problem right if you
43:03 want to understand this from the lens of
43:05 finding your purpose I have another
43:07 video um I would look that up it's like
43:10 how to find your purpose by solving your
43:12 own problems it's the same thing you
43:13 have to solve those shallow external
43:15 problems first and then bust through to
43:18 your inner core to get to the meaning
43:20 and purpose of everything because we've
43:22 shrouded over it with all of these
43:24 comparison self-comparison to other
43:25 people people and all these things that
43:27 are creating the shallow problems but
43:28 you can't just ignore those you have to
43:30 solve them because that's what most
43:32 people are struggling with and that's
43:33 how you can help them once you actually
43:35 solve it for yourself right you have to
43:37 develop yourself and your skill set so
43:40 if you have a health problem and maybe
43:42 you need to go and learn how to hit the
43:44 gym and then you become good at hitting
43:46 the gym or you find this unique take or
43:48 create your own system for becoming
43:50 jacked or whatever it may be then you
43:52 can teach people about that and of
43:54 course use your own head here use your
43:56 critical thinking and understand like
43:58 when it's Justified whether you can sell
44:00 a product or not the people that are
44:02 going to sell a product will sell a
44:03 product so that's on the individual and
44:06 I I just can't help you with that this
44:07 is a free video I'm not talking with you
44:09 oneon-one just have some common sense
44:11 and be smart about what you're selling
44:13 so another thing if you want to fix a
44:15 money problem let's say you're broke
44:16 college student and you understand that
44:18 college is going to give you some money
44:21 yeah it's going to give you some cash
44:22 flow but it's going to be a cap on your
44:23 income and you don't like that so you
44:25 start a freelancing business you start
44:26 learning a skill see how a problem leads
44:28 to self-education which is self step
44:31 number two is learn how to solve it uh
44:34 then you self-educate you get results
44:37 and then you talk about those results
44:39 and then you docu that's you documenting
44:41 how you solve it online that leads into
44:43 step number three and that is also how
44:45 you learn more about yourself and about
44:49 the skill you're doing right because if
44:51 you the problem here is that people
44:53 always think they lack experience and
44:55 it's like like oh I like I like I I I
44:58 feel like an impostor when I'm posting
45:00 content online like I I know a lot about
45:04 web design and I'm trying to land my
45:05 first client but I can't post about it
45:07 online that's just weird it's like dude
45:09 if you're going to try and make money
45:12 off of someone by reaching out to them
45:14 with a freelance service then why the
45:17 [Â __Â ] are you scared to post free content
45:19 online it doesn't make sense the free
45:21 content online should come first and
45:23 should be a way of you distilling what
45:25 you learned and organizing your thoughts
45:27 so that other people can benefit from it
45:30 and you can build authority to the point
45:32 of Landing a client right so you have to
45:34 understand like people see me now and
45:36 you're watching this on YouTube so it's
45:38 a bit different it's not on Instagram or
45:40 it's not on Twitter which where I have a
45:41 much larger following and like people
45:44 see that Gap right they're like oh this
45:46 guy has 240,000 followers on Instagram
45:49 it's going to take forever to get there
45:51 which it is but that doesn't mean like
45:53 that I didn't see results along the way
45:56 there right again you're paying
45:58 attention to the Gap and that's what's
46:00 causing the overwhelm anxiety and
46:01 procrastination rather than the first
46:03 step in front of you which is just
46:04 starting and doing so what you don't see
46:06 is that I'm a regular ass dude maybe I
46:08 have some cool Lighting in the
46:09 background and maybe I I don't know like
46:14 what what do you perceive of me how do
46:15 you think of me which I guarantee you
46:18 it's not who I am but how do you
46:20 perceive me right is there a Gap there
46:22 do you see me as a bit authoritative
46:25 because I want to let you know that I'm
46:26 just a regular [Â __Â ] dude right I
46:28 identified a problem in my life I was a
46:30 young broke college student and as
46:33 exactly what I said earlier I didn't
46:36 want to get a job that limited my
46:37 potential future in terms of how much I
46:39 could make so I started learning every
46:41 single skill that I could Under the Sun
46:44 and then once I saw results with
46:45 freelancing I did it kind of backwards
46:47 of what I'm recommending then I started
46:49 posting online about my results with web
46:51 design and freelancing taught people
46:53 about web design talked about my
46:54 self-development journey talked about
46:56 mindset talked about skill acquisition
46:58 money and I grew an audience I
47:00 eventually created a digital product
47:01 showing how I uh went or how I started
47:06 my web design business and that iterated
47:08 over time right with the scientific
47:10 process or the entrepreneurial process
47:12 iteration is such a big part of
47:14 everything and that's what the one
47:16 person business does it evolves so if
47:18 you are afraid of saturation in this
47:20 stuff you have to understand that if you
47:22 are starting a Creator business or a
47:26 there is no saturation it's kind of
47:28 impossible because we evolve I evolved
47:31 from freelancing to Consulting so I
47:34 opened up a job in the freelance market
47:37 after I left it and then after I left
47:40 Consulting and started the cohort and
47:43 was doing digital products As I Grew an
47:44 audience then I desaturated that market
47:47 right that offer that made me a lot of
47:50 money I am not selling anymore so other
47:53 people can come in and sell something
47:55 similar and take that spot if they
47:57 wanted to right and now if I want to
48:00 transition eventually and just Bank on
48:02 like book sales or start a software
48:05 company then I desaturated the market
48:07 even more so you have to understand that
48:09 the internet enables 8 billion
48:11 monopolies it really does there is room
48:14 for everyone because one you're thinking
48:17 there's too much saturation because you
48:18 haven't started again it's a gap you're
48:20 guessing what's in between that Gap
48:22 rather than figuring it out for yourself
48:24 and so a side note is is that someone
48:26 asked me recently and they were like uh
48:30 I I'm thinking about growing an audience
48:32 and talking about my interests and
48:34 eventually making an income but how long
48:36 will it take and so like my question is
48:39 if you're going to see yourself doing
48:40 this for the rest of your life right if
48:42 this is the thing that you want to do
48:44 for the rest of your life then why does
48:46 it [Â __Â ] matter how long it will take
48:49 because if you're going to come back to
48:50 it anyways why not start now get the
48:53 failures that you have to have they're
48:56 necessary you have to have a certain
48:57 amount of failures to see success once
49:00 you get those out of the way as soon as
49:02 possible the sooner you're going to see
49:04 success and actually be able to do it
49:05 for the rest of your life and what
49:07 happens if you don't do that then you're
49:08 not going to be doing the thing you want
49:10 for the rest of your life so uh step
49:13 number four is to distill things into a
49:15 replicable process right that's what
49:17 people want they want step-by-step
49:19 advice on how to get a specific end
49:21 result that's what every single thing
49:23 does unless you create like a tool
49:26 or a product or something that is just
49:28 useful in people's lives or they want to
49:29 make but if you want to make money from
49:31 the start you need to just focus on
49:33 distilling a process or creating a
49:34 system right and so the way you do this
49:37 this ties in with learning and
49:39 self-education and self-reliance because
49:41 if you hire someone to do this All For
49:43 You Like if you if I hired someone or if
49:46 I paid someone for uh Fitness coaching
49:49 and I just followed their advice to a te
49:52 I didn't learn anything for myself you
49:54 have to experiment you have to try
49:56 different things you have to see what
49:58 works for you you have to find that
50:01 Discovery by figuring it out and
50:02 struggling and not taking the easy route
50:05 so that you can take that and teach it
50:08 from your own unique point of view so
50:10 for step number five is to share your
50:13 discoveries is to give your discoveries
50:16 or your process to someone that wants to
50:18 be helped now I want to wrap this video
50:22 up in Step number five by asking you if
50:25 very difficult question which is what is
50:29 the meaning of life so from my own
50:33 experimentation and self-education and
50:36 researching multiple different
50:37 perspectives you see what I'm doing here
50:39 and figuring things out I've noticed a
50:41 few patterns I've noticed kind of a
50:44 two-step system for the meaning of life
50:47 now we can't lump this entire question
50:49 into this but I just want to spark some
50:51 thought and awareness in you so the
50:53 first thing leaning into the meaning of
50:56 is raising your Consciousness and what
50:59 that means is actively exploring the
51:02 unknown aspects of reality which means
51:05 you're not straying away from challenge
51:08 or failure or the dark areas of the
51:11 human experience that are going to be
51:13 there whether you deny them or not so
51:17 you are actively exploring and feeling
51:19 into your problems learning how to solve
51:22 them and directly experiencing your
51:25 yourself solving them so that you get
51:28 that you get those results and you TR
51:30 truly learn and you raise your cons
51:32 Consciousness around that domain of
51:34 reality so you are making the Unknown
51:37 Known the unconscious conscious by
51:39 solving your own problems and becoming
51:41 aware of the unconscious and making it
51:44 conscious you making the unpredictable
51:46 predictable so the unpredictable nature
51:48 of solo preneurship you're making that
51:50 predictable and you're helping other
51:52 people get there so the second thing
51:54 after raising raising your own
51:56 Consciousness is raising the collective
51:58 Consciousness so what you're doing is
52:00 you are when you're raising your
52:02 Consciousness you're creating a map of
52:04 reality you're creating a map of the
52:06 unknown or what is unknown to other
52:08 people and then you teaching it to them
52:11 helps accelerate the level of the
52:14 collective Consciousness much faster if
52:16 you are teaching them and uh of course
52:19 basing your teaching and making it known
52:21 that they have to self-educate and they
52:23 have to figure it out for themselves as
52:24 well and raise their own Consciousness
52:26 then that is somewhat the meaning to
52:28 life and I can attest that it is an a
52:31 [Â __Â ] incredible feeling when you help
52:33 someone else get results and solve the
52:35 problems that they want to solve so you
52:37 raise the collective Consciousness by
52:40 giving out pieces of your map by writing
52:42 online or posting online right and so
52:45 attracting a following I that's what
52:47 social media is for and then your
52:49 products themselves are the map right
52:52 they are the map you are distilling and
52:55 like enclosing it into a little zip zip
52:57 file to upload in other people's brains
53:00 because then the next thing is like oh
53:02 Dan well like what if I like people are
53:05 already selling this thing and like it's
53:07 already for free online and you have to
53:09 understand like that only a specific
53:11 certain like a specific type of person
53:13 says that one the people that aren't in
53:15 the game of business two they aren't
53:17 just in the arena too like they don't
53:20 have the money to invest in those kinds
53:23 of products right because
53:25 what people pay for is aggregation speed
53:29 and convenience right that's just
53:31 everywhere around us like why do you go
53:33 and buy something that is terrible for
53:35 your health rather than just eating the
53:36 good food you have at home it's
53:38 convenience right so why would I
53:42 spend 20 hours filtering through just
53:46 like fragmented YouTube videos on the
53:48 internet rather than just a step-by-step
53:50 course on how to get an end result and
53:51 then get it now the thing with this is
53:53 is that you can't help people that don't
53:55 want want to be helped like if people
53:56 just twist your words there's there's
53:58 probably some people watching this the
53:59 the like two dislikes that you don't see
54:02 anymore I wish people could see them
54:03 because it's kind of like credibility
54:05 it's like if if everyone agreed with me
54:07 then I wouldn't be saying something that
54:09 is closer to truth but I don't know
54:12 there's weird stuff with that but the
54:14 the thing is that people don't
54:16 people that don't want to be helped you
54:19 can't help them right so you have to be
54:22 okay with the hate and the criticism
54:24 that comes along with this stuff if
54:26 people don't want to increase their
54:27 quality of life and they're stuck in
54:29 this ego trap then it's okay you can't
54:32 help them so I will end with this the
54:35 lips of wisdom are closed except to the
54:38 ears of understanding and that is a
54:40 quote from the cabalion and it just hits
54:44 so the ancient Masters are saying the
54:46 same thing you can't help people that
54:52 helped the state of work is changing
54:54 things are going digital we know that
54:56 employers are starting to hire based on
54:59 an individual's public resume that they
55:02 post online via content newsletters
55:06 YouTube videos or anything else that
55:08 helps display their credibility and
55:11 Authority without you having to try and
55:13 prove it to the employer and to add on
55:15 top of that people are and have been
55:18 losing trust in the traditional
55:20 education system and they are resorting
55:23 to internet creators for their future
55:26 success both personal and professional
55:29 because think about it when's the last
55:31 time that you've heard someone say like
55:33 oh I am so proud like I use everything
55:36 that I learned in my degree for my job
55:39 that's not how things are moving instead
55:42 I've learned what I know about the gym
55:44 from YouTubers that talk about Fitness
55:47 there are infinite perspectives that I
55:49 can study and become my own personal
55:52 trainer and my own personal expert
55:55 rather than I don't have to give that
55:57 advice to others I can if that's
55:58 something I want to do and I do for
56:01 business and spirituality and personal
56:02 development but when it comes to the gym
56:04 and health I have the full ability to
56:07 tap into my desire for self-education
56:11 and I can become my own personal trainer
56:13 I can become my own relationship
56:15 therapist I can become my own
56:17 psychologist I can become anything that
56:19 I want to become because there is ample
56:21 education out there that I don't have to
56:24 shovel over $40,000 to acquire to become
56:28 an expert in that field and now client
56:30 work like freelancing when they want to
56:33 break out of this traditional system of
56:37 like either employment or other things
56:39 people usually go with the freelancing
56:41 option they learn a skill they sell a
56:44 skill and they get stuck in a new Rat
56:47 Race that they have created for
56:49 themselves in terms of I need to find
56:51 clients in order to survive and they're
56:53 going to pay me this much and and you're
56:55 a commodity because you're a specialized
56:57 robot that performs one specific task
56:59 that other tools are starting to
57:02 automate out because that's the thing is
57:04 one thing that a lot of people leave out
57:06 about freelancing or what they don't
57:08 tell you because I've experienced it and
57:10 some people are starting to talk about
57:12 this but I was a freelancer and I
57:14 pivoted out of it because I realized
57:17 that you need to truly become an expert
57:21 and that does not mean being a
57:22 specialist if you want to become a web
57:24 designer great that is an incredible
57:26 first option to go with to start making
57:29 some money but in order to charge three
57:31 four 5 $10,000 for a service to be able
57:35 to generate wealth and be able to take
57:38 on less clients so you have more time on
57:40 your hands you have to understand that
57:43 the the low ticket freelance jobs are
57:45 being automated out I can go and build
57:48 an absolutely [Â __Â ] beautiful website
57:51 for $10 with a specific software because
57:54 that's what web designers are doing
57:55 nowadays is they are using software and
57:58 they're using their mind and their
57:59 creative ability to apply that software
58:01 to someone else's business and because
58:04 that business usually doesn't have the
58:05 time to do so for themselves and now I'm
58:08 a big proponent of the onep person
58:10 business model and so if you're coming
58:12 into the Creator economy or even for
58:14 like influencers and you're trying to
58:16 sell to these people because it's the
58:18 future and that's what you should do and
58:20 it's an opportunity that you should hop
58:21 on I'm not saying this lightly please
58:23 note this down is that if you want to
58:25 Target other creators and become a
58:27 Creator yourself you're going to have to
58:29 go more towards the side of Education
58:32 right if you were to come to me I don't
58:34 want a website built for myself I want
58:36 to learn how to do it so you can either
58:38 teach me or I can go buy a software and
58:40 learn how to do it myself but in many
58:43 cases I don't want to spend that time to
58:47 learn how to do this one specific thing
58:49 just because it doesn't interest me so I
58:51 would rather pay you $1,000 to get on a
58:54 call with me and tell me exactly how to
58:55 build a website I don't need this don't
58:57 reach out to me for this I was a web
58:58 designer in my past I can do that
59:00 specifically fine but if you find a
59:02 problem in my business that I'm unaware
59:04 of and you make me aware of it and you
59:06 persuade me as to why it's going to help
59:08 my business for me to pay you $1,000 to
59:11 teach me that step-by-step system that
59:13 will save me x amount of time wasted
59:16 then I may buy from you and so the
59:20 Freelancers that do the work for you
59:23 they use their creative ability they use
59:26 their mind they don't rely on a software
59:29 with cool templates and other things to
59:32 be the main part of their service they
59:35 understand a mix a range of skills that
59:38 then they can come and build a solution
59:39 for your business so for example if I'm
59:43 having TR if a Coach is having trouble
59:45 generating leads then I'm going to come
59:47 in and I'm going to say okay you need a
59:49 landing page so I need to know web
59:51 design you need uh copywriting for that
59:54 Landing page so I need to understand
59:55 persuasion marketing and copyrighting
59:57 and then I need to understand their
59:59 business as a whole right because then
01:00:02 they opt in and they get put into an
01:00:04 email sequence that has follow-ups and
01:00:06 other things and that's a much better
01:00:08 well-rounded service that fits someone's
01:00:11 specific business in a way that will get
01:00:12 results and that is impossible to just
01:00:16 Outsource to one specific software to do
01:00:18 it all for you and so as humans this is
01:00:20 what we do we have the ability to think
01:00:23 and build we build tools and solutions
01:00:26 that make life easier for us this is
01:00:27 never going to stop we're going to
01:00:29 continue doing it so if you are not a
01:00:31 builder then you are going to be built
01:00:34 over or you are going to build for
01:00:36 someone else so that was kind of just an
01:00:38 introduction to lay the framework but in
01:00:39 the last video we talked about the onep
01:00:41 person business model how to productize
01:00:44 yourself and now I want to talk about
01:00:46 what I call a value Creator or in some
01:00:49 cases a synthesizer which we'll also
01:00:52 touch on but the value Creator is is a
01:00:55 way to go about the oneperson business
01:00:58 model because there are infinite numbers
01:00:59 of oneperson business models right it's
01:01:01 not limited to digital products
01:01:04 information products courses coaching
01:01:06 Consulting like turning yourself into a
01:01:08 business is what I'm talking about here
01:01:10 and being a value Creator is a way of
01:01:12 doing that so this is a new career path
01:01:15 that the internet has created I've
01:01:17 talked about how 60% of new jobs have
01:01:19 yet to be created they're going to be
01:01:21 created by the internet the value
01:01:23 Creator or the educator is going to be
01:01:25 one of them one that takes it on as
01:01:27 their responsibility to research a
01:01:30 specific crevice of reality that nobody
01:01:31 has explored or at least explored in
01:01:34 that combination right you can explore
01:01:36 many different interests and then you
01:01:38 synthesize those you connect those and
01:01:40 you educate other people you play your
01:01:43 role in the shift away from the
01:01:47 traditional education system that can't
01:01:49 keep up with how technology is evolved
01:01:52 so value creators are the people that
01:01:56 earn with their mind not their time so
01:01:58 they can stay as a onep person Business
01:02:00 Without limiting their income they
01:02:01 research their obsessions and distill
01:02:03 their learnings with writing video and
01:02:05 other internet content they become a
01:02:07 oneperson media company right they build
01:02:10 their name on social media with media so
01:02:14 videos writing graphics and then they
01:02:16 sell a product from that traffic right
01:02:19 because now you have traffic now you
01:02:20 need a way to monetize and send people
01:02:22 to and we talked about that in the last
01:02:24 video third thing they get paid for
01:02:26 aggregated knowledge and experience in
01:02:28 the form of digital products or physical
01:02:30 products if you want but everyone should
01:02:33 have some form of digital product so
01:02:35 that's how they get paid is they
01:02:36 research these things they leave out
01:02:38 breadcrumbs in the form of content and
01:02:40 media and then they aggregate that
01:02:42 information into a step-by-step system
01:02:43 and sell that via a digital product or
01:02:46 service and four they have a heavy focus
01:02:48 on educating Their audience instead of
01:02:51 posting memes starting drama
01:02:53 commentating on other things or other
01:02:54 things like that to me this is very
01:02:57 appealing I like the path of the value
01:03:00 online because I don't have to worry
01:03:03 about starting drama with other people I
01:03:05 get to focus on my me my message and
01:03:07 what I'm educating people on and it it
01:03:10 doesn't take flashy looks or other
01:03:12 things to actually build an audience it
01:03:14 takes this education of the certain
01:03:17 things that you were learning and
01:03:18 becoming an expert in so value creators
01:03:20 are those that dedicate themselves to
01:03:23 exploring the unknown aspects of life to
01:03:25 exploring their curiosity and they take
01:03:27 it on as their life work life's work to
01:03:31 dissect these crevices of reality that
01:03:33 they're exploring so whether it be
01:03:35 self-improvement marketing business
01:03:37 spirituality met metaphysics philosophy
01:03:41 uh email marketing whatever it may be
01:03:43 you just have to start and start
01:03:44 learning and making connections and
01:03:46 letting one thing lead to another by
01:03:48 curiosity now a lot of people get
01:03:50 confused here with curiosity and so do I
01:03:53 because it's not something tangible it's
01:03:55 not something concrete and for me I can
01:03:58 only explain it based off of experience
01:04:00 and feeling so with curiosity think of
01:04:02 the book that you actually wanted to
01:04:05 read think of the videos that you
01:04:06 actually wanted to watch the things that
01:04:09 were seamless where it's like man I'm
01:04:11 loving learning about this so for me
01:04:13 it's a select few books it's like The
01:04:15 Power of Now which I haven't read in a
01:04:17 bit awareness um way of the superior man
01:04:21 Flow by mihi Chet mihi uh Rest by Alex
01:04:26 Su Jang Kim pong and everything Alan
01:04:29 Watts right those really resonate with
01:04:32 me specifically they may not resonate
01:04:34 with you and that's a sign that's a sign
01:04:36 that you have to find the people and the
01:04:38 writing and the interest that really
01:04:39 really resonate with you and that makes
01:04:41 it effortless to actually study those
01:04:44 and makes you want to talk about them CU
01:04:46 if you're going to post something online
01:04:48 the easiest way I can say as to oh what
01:04:51 do I post post the things that are
01:04:52 interesting to you because they're going
01:04:54 to be interesting to someone else if
01:04:56 you're reading through a book and
01:04:57 something catches your attention and
01:04:59 you're like oh man that's really good
01:05:01 other people aren't going to think that
01:05:02 some other people so you take that and
01:05:05 you distill it for your audience you
01:05:07 synthesize it with your interest or what
01:05:10 you're trying to achieve in this life
01:05:11 watch the other video on the one person
01:05:14 business model and then that's going to
01:05:17 be interesting to them because they are
01:05:19 similar to you so it's not about
01:05:21 transitioning from consumer to cre it's
01:05:24 about transitioning from consumer to
01:05:27 researcher first because you have to
01:05:29 research and gather your own knowledge
01:05:32 before you can create with it right you
01:05:34 have to dissect other things via reading
01:05:38 and then order to reconstruct them into
01:05:40 your own creation or writing or video or
01:05:43 newsletter whatever it may be because a
01:05:45 a researcher to me it implies that you
01:05:48 are intentionally consuming information
01:05:50 you have a goal of how to use that
01:05:53 information and apply that that
01:05:54 information so if your brand or you as a
01:05:56 person are working towards a big goal in
01:05:58 your life and you're researching
01:06:00 specific things let's say you're working
01:06:02 towards Financial Freedom but you're
01:06:05 very interested in spirituality well how
01:06:07 is it helping you get there right that's
01:06:08 a very unique perspective and that's a
01:06:10 very unique connection that you can make
01:06:13 so here is a graphic of the value
01:06:14 Creator we start with genuine interests
01:06:16 and the skills you need for that are
01:06:18 research learning and note-taking those
01:06:20 are things you have to do on a daily
01:06:21 basis so what are you obsessed with
01:06:23 learning we talked about that the next
01:06:25 thing is creating your unique
01:06:27 perspective if you need help with this I
01:06:29 highly highly highly recommend you
01:06:31 download my free creative challenge it's
01:06:33 called 7 days to genius ideas it it it
01:06:36 will change everything I don't say that
01:06:39 in a platitude sense like oh it'll
01:06:40 change your life it will [Â __Â ] change
01:06:42 the way you see the world the world and
01:06:46 your content it'll Branch over into
01:06:48 content so for forming a unique
01:06:50 perspective you need critical thinking
01:06:51 open-mindedness and self-improvement
01:06:54 next thing is actually creating value
01:06:56 from that so how will they help others
01:06:59 reach that goal how will your unique
01:07:01 interests and perspectives help other
01:07:03 people and for that the skills you need
01:07:05 are marketing and sales writing and
01:07:07 thinking education and teaching and then
01:07:10 now that you have value because you
01:07:12 understand how to structure a persuasive
01:07:14 message by studying those skills then
01:07:16 you need to distribute that value so the
01:07:19 next thing is value dist distribution
01:07:21 where can they find your value on the
01:07:24 internet so you need to understand
01:07:26 media digital tools and leverage
01:07:29 building and so if you have to
01:07:31 screenshot that graphic and start just
01:07:33 generally researching those skills get
01:07:35 the big picture of what they are and how
01:07:38 to do them well because here's one other
01:07:40 thing right I was watching an
01:07:42 actualized.org lecture the other day and
01:07:44 he mentioned how like real or like the
01:07:50 school system and government and other
01:07:51 things they're compartmentalized right
01:07:54 when you go to school to be learn one
01:07:56 thing let's say the biology department
01:07:58 or the chemistry department or the
01:08:01 business department right you're you're
01:08:03 limited you're studying those things
01:08:05 only when reality is not
01:08:06 compartmentalized
01:08:08 business it it's a part of life all of
01:08:11 your life plays into it and we need more
01:08:14 people we need more synthesizers to come
01:08:17 in and research their interest and use
01:08:20 that to create an entirely new category
01:08:23 because like life isn't
01:08:24 compartmentalized you need to be able to
01:08:27 understand the full picture and connect
01:08:28 the full picture together in order to
01:08:30 help people achieve their goals in life
01:08:33 we need more people that can do thatc
01:08:35 because it isn't easy it's incredibly
01:08:37 difficult and fun to research what you
01:08:40 want to research and embrace the unknown
01:08:43 or the unconventional and uncomfortable
01:08:45 path in life it is 10 times more
01:08:48 rewarding any platitude will tell you
01:08:50 that and those platitudes the cliche
01:08:52 quotes on like oh break out of your
01:08:55 comfort zone like they're they've lived
01:08:57 a long time because they are very very
01:08:59 very important no matter how many times
01:09:02 they've been conditioned into your head
01:09:03 to the point of you thinking that they
01:09:05 are boring and insignificant so this how
01:09:07 this all sounds great but how do you
01:09:09 start researching your interests
01:09:11 effectively and that is by exploring the
01:09:14 unknown aspects of reality through
01:09:16 Consciousness because reality is
01:09:18 infinitely complex connected and
01:09:21 perspective based you are a pers
01:09:23 perspective vessel the way that you
01:09:25 consume information is going to be
01:09:27 different from how others consume it you
01:09:29 are going to interpret it based on your
01:09:31 worldview and then if you create with
01:09:33 that worldview and you help put it out
01:09:36 there then it's going to be different
01:09:38 from other people's perspectives so how
01:09:40 do you explore this crevice of reality
01:09:43 or part of the unknown you deconstruct
01:09:46 holes into parts then you reconstruct
01:09:49 those parts back into a hole because the
01:09:52 universe or God or infinite intelligence
01:09:56 or whatever it may be it has divided
01:09:59 itself into Infinite different parts it
01:10:01 is a whole and it is a part and those
01:10:03 parts exist because of distinctions
01:10:06 right it's just infinite different
01:10:07 distinctions and I don't want to get all
01:10:09 philosophical here uh we'll dive into
01:10:11 that in another time but you have to
01:10:13 understand that the only thing the only
01:10:14 reason that people or things exist like
01:10:18 in the metaphorical in the philosophical
01:10:20 sense the only reason they exist is
01:10:22 because of relationship it's because of
01:10:23 Distinction it's because I am not this
01:10:26 so I am this right I am not that camera
01:10:29 so I am human being I am not like if
01:10:32 nothing ex if you're just floating in a
01:10:34 void you yourself would cease to exist
01:10:36 because you have nothing to compare it
01:10:38 to so let's make this a bit more
01:10:40 practical so the first step is choose in
01:10:42 Obsession and the with this don't try to
01:10:46 Outsource this you can't just be like
01:10:48 what's my obsession I don't know what is
01:10:49 your obsession have you tried anything
01:10:51 have you gotten pulled down a rabbit
01:10:52 hole before like you have to try a bunch
01:10:56 of different things if you don't know
01:10:58 try if you don't try you'll never know
01:11:00 so try literally everything that
01:11:03 potentially catches your interest
01:11:04 because your mind your ego will try to
01:11:06 distract you from this if you see
01:11:07 something like oh well that'd be cool to
01:11:09 study or learn on my own but that video
01:11:11 game that sounds really nice oh that
01:11:13 like going out with my friends that
01:11:15 sounds really nice I have nothing
01:11:16 against video games or going out with
01:11:17 your friends but if it's distracting you
01:11:19 from making progress then yeah there's a
01:11:21 problem there so if you need a start
01:11:23 starting point look at your browser
01:11:25 history on YouTube Google whatever it
01:11:27 may be look at the last videos you
01:11:29 watched and look at what you naturally
01:11:31 consume to learn not to distract
01:11:33 yourself what do you go on social media
01:11:35 to learn who are you following that are
01:11:37 actually educating others and how can
01:11:39 you emulate them how can you reverse
01:11:41 engineer how can you deconstruct that
01:11:43 hole into Parts how can you reverse
01:11:45 engineer their success and follow it and
01:11:48 another thing is to look at your life
01:11:50 and see what you do what have you
01:11:52 improved the most in your your life if
01:11:54 you're a gym junkie how has the gym
01:11:56 helped you if you're a runner how has
01:11:57 that helped you if you're an autodidact
01:11:59 or a polymath and you just love
01:12:01 researching everything how has that
01:12:02 helped you how can you help other people
01:12:04 become that and how has it benefited
01:12:05 your life so number two is to research
01:12:08 that Obsession from all angles so to do
01:12:11 this you have to follow people that you
01:12:13 disagree with that are talking about
01:12:15 your topic of interest you have to buy
01:12:17 let's say a best-selling book that goes
01:12:20 over the fundamentals of that Obsession
01:12:22 you need to get the big picture before
01:12:24 you can start understanding the tactics
01:12:26 and the little details right you have to
01:12:28 obsess over the big picture rather than
01:12:31 the technical details don't get trapped
01:12:33 in the technical details view everything
01:12:36 from The Meta perspective of the big
01:12:38 picture of that specific Obsession of
01:12:41 yours the thing that you are researching
01:12:43 and you have to come at it from I want
01:12:45 to understand this holistically I want
01:12:47 to understand all perspectives if you're
01:12:49 a health guy then study the benefits of
01:12:52 a vegan diet even if you absolutely hate
01:12:55 and you're tied to the ideology that
01:12:56 veganism is bad look at the benefits see
01:13:00 why people do it be able to be nuanced
01:13:03 and navigate your way through a
01:13:04 conversation on health and then go and
01:13:07 look at carnivore if you are so attached
01:13:10 to carnivore then force yourself to look
01:13:12 at the research that disproves carnivore
01:13:15 and vice versa for everything look at
01:13:17 both sides of the coin if you're
01:13:20 attached to the ancestral diet then
01:13:22 maybe try vegan ISM like break out of
01:13:25 your little bubble of comfort that you
01:13:27 put yourself in and continue growing by
01:13:29 trying new things and researching the
01:13:32 entire domain so the best thing you can
01:13:33 do is just learn about it every day
01:13:35 immerse yourself in that Obsession and
01:13:37 people that are teaching about it
01:13:38 unfollow every single social media
01:13:40 account aside from the ones that are
01:13:42 putting out good information that you
01:13:44 can study put books on your desk uh cue
01:13:47 a podcast for the next day literally
01:13:50 just immerse yourself in the information
01:13:53 and then the next thing that you do is
01:13:54 you note down Golden Nugget ideas or
01:13:57 your discoveries so as you're
01:13:59 researching your obsessions are really
01:14:01 anything it should be since you
01:14:03 genuinely curious about these things it
01:14:05 should be near impossible to not write
01:14:08 down your discoveries or to write down
01:14:11 the things that really stuck with you
01:14:12 the things that interested you meaning
01:14:15 they are going to interest someone else
01:14:16 so if you need help one keep a running
01:14:19 note in your phone and download my free
01:14:21 creative challenge so I give all of this
01:14:23 to you you but if you need help as
01:14:25 you're listening as you're reading
01:14:26 whatever it may be note down the ideas
01:14:30 anecdotes stories or even statistics
01:14:33 that really stuck out to you that you're
01:14:34 like wow like that changed my mind or
01:14:37 aha like that's it it's hard to put this
01:14:40 into like tangible words because you
01:14:43 can't but when you get that excitement
01:14:45 that's what you write down and so with
01:14:47 all of this when you go to write content
01:14:49 or you go to create a video or you go to
01:14:51 outline a podcast or something like that
01:14:54 all of these things that you've written
01:14:55 down they're building blocks you
01:14:57 literally just copy paste them over and
01:14:59 you structure an argument about B based
01:15:01 on what you want to talk about and these
01:15:03 will serve as foundational ideas for
01:15:06 your content like one thing that I do
01:15:08 for my YouTube videos is one I watch
01:15:11 Good YouTube videos and I know what
01:15:13 performs well in the algorithm and I
01:15:15 take the title of the video so let's say
01:15:17 one that's coming in the future that I'm
01:15:19 writing about in my newsletter right now
01:15:20 is called the power of being alone
01:15:22 that's a very Hot Topic a lot of people
01:15:24 like to talk about that so right now
01:15:27 what I'm doing is I'm listening to
01:15:29 videos on being alone I'm studying that
01:15:31 topic so I can come with a credible
01:15:33 argument because I have experience to
01:15:35 back it but I need a way of structuring
01:15:37 my argument and so that's the next thing
01:15:39 is that simplifying complex topics will
01:15:42 be the greatest skill of The Next
01:15:43 Century because we live in an in
01:15:45 Information Age right there's so many
01:15:47 ideas and people are overwhelmed with
01:15:50 what they need to do right there's so
01:15:52 many different options that you can take
01:15:54 for your career or your life and we need
01:15:57 people that can come and organize and
01:16:00 simplify this information that's being
01:16:02 put out there because people are making
01:16:03 new discoveries left and right people
01:16:05 are creating new knowledge left and
01:16:08 right and they are distilling it in the
01:16:10 form of Internet content and so the
01:16:11 biggest mistake you can do here because
01:16:14 you're researching your interest right
01:16:15 you're researching you're noting things
01:16:17 down but the worst thing you can do is
01:16:18 let knowledge outpace execution you have
01:16:21 to apply what you learn because you
01:16:24 don't learn to write by reading about
01:16:26 writing it's going to help it's a good
01:16:28 guide but you have to actually practice
01:16:30 it right you can't study a a a senior's
01:16:33 level English course if you're in first
01:16:36 grade right or you haven't written
01:16:38 anything in your life it just doesn't
01:16:39 make sense it's not going to apply and
01:16:41 you're going to be like oh crap and you
01:16:42 need to go back to the fundamentals you
01:16:44 need to go back to first grade English
01:16:46 and practice and then you go to need to
01:16:48 go to second grade English and then
01:16:50 practice and you need to go to third
01:16:51 grade English and practice and and if
01:16:53 you skip any of those steps you're not
01:16:55 going to learn to write effectively or
01:16:56 it's just going to take you 10 times
01:16:58 longer because you're going to try and
01:16:59 write like a a senior in college and
01:17:02 then you're going to have to go back to
01:17:03 fourth grade but there's also a trap
01:17:05 there because with value creation you
01:17:07 need to make your knowledge valuable
01:17:09 right there's only so many things that
01:17:10 you can like practice tangibly right
01:17:13 there's ideas that you have to munch on
01:17:15 and contemplate and go in walks and let
01:17:18 your uh default mode Network let your
01:17:20 subconscious mind bring ideas to your
01:17:22 consci mind so you have Firepower to
01:17:25 write with you have to sit down and you
01:17:27 have to sit with a topic and just think
01:17:29 about it you have to contemplate you
01:17:31 have to go in you need to introspect and
01:17:33 self-reflect and understand like okay
01:17:35 what is the true value in this message
01:17:37 what has this helped me with in my life
01:17:40 and now the next step is absolutely
01:17:41 crucial you need to put your value on
01:17:44 the public market so you need to turn
01:17:46 the value that you've created into
01:17:48 internet content and you need to post it
01:17:51 because you need data you need to
01:17:54 understand if your ideas are truly
01:17:56 valuable or not or if they are perceived
01:17:58 as valuable because you can write like
01:18:00 Alan Watts you can write like a
01:18:01 philosopher but if you post it online
01:18:03 and you're not growing and you're not
01:18:05 getting any any engagement and because
01:18:07 of that you're not making any sales it's
01:18:09 not going to be sustainable then how how
01:18:11 are you going to do that for a fulltime
01:18:12 you need a balance of internal and
01:18:14 external you need to play the game the
01:18:16 external game from a place of I want to
01:18:20 give value okay so we understand how to
01:18:22 find and research our obsessions but how
01:18:24 do we package up that knowledge and turn
01:18:28 it into something of value that other
01:18:30 people will like engage and follow along
01:18:34 with so the first step is choosing a
01:18:36 media platform because you're going to
01:18:38 be Distributing your value via media
01:18:42 right you are going to be composing a
01:18:44 message from your knowledge from your
01:18:47 own unique perspective and distribute it
01:18:49 via media that's all the internet is
01:18:52 right that's how you reach anyone that's
01:18:54 how you build a readership that's how
01:18:55 you build an audience there is no way
01:18:57 around it you have to create content you
01:18:59 have to create media so I personally
01:19:01 prefer Twitter that's what I started
01:19:03 with that's what many people in my
01:19:05 network have started with they've grown
01:19:07 on there because it is underrated and
01:19:09 untapped and there are just so many
01:19:11 different benefits behind starting on
01:19:13 Twitter because I tried everything
01:19:16 before I tried a fitness YouTube channel
01:19:18 I tried a digital art page on Instagram
01:19:20 I tried paid ads SEO all of this other
01:19:23 stuff to try and grow my brand and now I
01:19:25 was missing crucial pieces but when I
01:19:28 got on Twitter everything just clicked
01:19:30 all of my knowledge clicked and I'm just
01:19:31 like okay I know how to make this work
01:19:33 now and it was easier because Twitter
01:19:36 you need a profile picture but you don't
01:19:39 need to post any images right it's it's
01:19:42 an idea platform it's a platform for
01:19:44 ideas and writing clear articulation and
01:19:48 communication that's what all of this is
01:19:50 that's the foundation of everything
01:19:51 there's a reason that people screenshot
01:19:53 their tweets and post them on other
01:19:55 platforms it's because the message is so
01:19:57 valuable and uh captivating compared to
01:20:00 like an Instagram model that's just in
01:20:03 like a bikini there's something of value
01:20:05 there and those tweets the screenshotted
01:20:07 tweets on any other platform usually get
01:20:09 more engagement if the Tweet is good
01:20:12 than any other kind of post you could
01:20:14 post right so it only makes sense to
01:20:17 start on Twitter because all you need is
01:20:18 the ability to type on a keyboard and
01:20:21 maybe some branding and marketing
01:20:22 knowledge on how to create a profile
01:20:24 that uh makes people want to follow you
01:20:27 right but that's not the only benefit of
01:20:28 starting on Twitter the other thing is
01:20:30 that the retweet button that's how you
01:20:32 share a post that's how you get eyes
01:20:35 that's how you get eyes on your content
01:20:37 which is how you grow you like I feel
01:20:40 like people are so confused with how to
01:20:41 grow it's like I'm posting content every
01:20:43 single day and it's like this isn't
01:20:46 YouTube where those are going to build
01:20:48 up and over time if the SEO is good then
01:20:51 you may gain a following this is you
01:20:54 need to write good content and you need
01:20:56 to put 100% of your effort 90% of your e
01:21:00 effort on getting it in front of other
01:21:03 people and so the retweet button is just
01:21:05 a click on any other social media
01:21:07 platform it's much higher friction to
01:21:09 share another post it's much higher
01:21:11 friction to get eyes on your posts
01:21:14 therefore getting them on your profile
01:21:16 therefore for having them follow you so
01:21:18 take that into account and the comments
01:21:21 right the comments are just better on
01:21:22 Twitter it's more of a forum and people
01:21:25 go to the comments more than they would
01:21:26 on say Instagram right so if you're
01:21:29 commenting on Instagram all you see is
01:21:31 like a username and then a line with
01:21:32 whatever they're commenting but if you
01:21:34 comment on Twitter they see your profile
01:21:35 picture so they can tell if you're a
01:21:37 Creator or not if your branding is good
01:21:39 they see your name and they see that you
01:21:41 added value to that tweet so there's
01:21:43 just much easier ways to grow on Twitter
01:21:47 and Twitter's just underrated and it it
01:21:49 is the foundation writing is the
01:21:50 foundation of everything if you can
01:21:52 write compelling tweets all of your
01:21:54 other social media content will get that
01:21:57 much better and that much more valuable
01:21:58 so the key with this is to start with
01:22:00 beginner level content 95% of the market
01:22:04 are beginners if you're watching this
01:22:07 feels weird to say this but you're a bit
01:22:08 higher intelligence like I try to not
01:22:11 make things super shallow so you're at
01:22:14 least looking for depth you are ahead of
01:22:16 people in some area whether it be from
01:22:18 what I taught you or from what someone
01:22:20 else on YouTube taught you you have
01:22:22 information that you can pass down to a
01:22:24 beginner level like very beginner level
01:22:27 right in the form of actionable advice
01:22:29 that's what every single person does to
01:22:30 grow at the start YouTubers for example
01:22:33 if you want to become a vlogger go look
01:22:35 at a vlogger past videos did they start
01:22:38 with just these random Vlogs where it's
01:22:40 like I bought a new car it's like no
01:22:43 they taught you something they educated
01:22:46 you and provided value relating to
01:22:48 something from a beginner level so if
01:22:50 they are a mainly a health guy then they
01:22:53 posted all of the F foundations and
01:22:55 fundamentals of what they do to maintain
01:22:59 their health or build muscle or lose fat
01:23:01 or whatever it may be the same is for
01:23:03 writing how do you get started writing
01:23:05 what's the benefits of writing what are
01:23:06 the foundational principles of writing
01:23:08 what about persuasive communication
01:23:09 right you need to dissect and understand
01:23:12 the certain interests that you are
01:23:13 pursuing and dish out actionable advice
01:23:16 in the form of the fundamentals in order
01:23:18 to grow at the start that is the content
01:23:20 that you are going to be producing on
01:23:22 Twitter and just be aware of this when
01:23:24 you're scrolling on Twitter or
01:23:27 Instagram don't just scroll and consume
01:23:29 the content that's the consumer mindset
01:23:31 the Creator he takes it he looks at it
01:23:34 he deconstructs it why did this do so
01:23:36 well why is this type of content
01:23:38 performing well and if this content is
01:23:40 performing well how am I going to take
01:23:43 whatever it is here the essence of this
01:23:44 post make it my own so I can also grow
01:23:47 and play the game so that's step number
01:23:50 one is choose a media platform and just
01:23:51 start posting in Step number two is to
01:23:54 learn to capture attention because that
01:23:57 is the name of the game in just this
01:23:59 information age this idea age where
01:24:02 there's too much information there's too
01:24:03 many ideas everyone's trying to catch
01:24:05 your attention but that's the thing is
01:24:07 you have to get good at catching
01:24:09 attention or else they're not going to
01:24:10 read any of your stuff if you can't stop
01:24:13 them to read your post how are they
01:24:16 going to like your post how are they
01:24:17 going to retweet it how are they going
01:24:18 to comment how are they going to click
01:24:20 on your profile to try and find out more
01:24:22 how are you going to catch their
01:24:23 attention on your profile how are you
01:24:24 going to lead that attention to your
01:24:26 lead magnet what about your emails what
01:24:28 about a product what about a service how
01:24:30 are you going to guide their attention
01:24:32 throughout all of this but the thing
01:24:34 here is you don't have to become a
01:24:36 sleazy used car salesmen to catch
01:24:39 attention it's like but wait there's
01:24:41 more no you don't have to do any of that
01:24:43 [Â __Â ] you just have to understand and
01:24:44 study psychology and I'll give you a few
01:24:47 examples of like how to capture
01:24:50 attention based on psychological
01:24:51 principles so the first is problems
01:24:54 right if you have studied marketing if
01:24:56 you studied copyrighting if you studied
01:24:58 branding everything revolves around
01:25:01 problems uh human behavior revolves
01:25:03 around problems stories start with
01:25:06 problems right if you start with a
01:25:07 problem it opens a curiosity Gap and
01:25:10 they want to figure out what the
01:25:11 solution is right so if you can start
01:25:14 with a problem that a relatable problem
01:25:16 that someone is facing like if you
01:25:18 struggle to grow your business that's
01:25:20 just an example but a problem
01:25:22 right it's The Duality and the like back
01:25:26 and forth and playing the game of
01:25:28 problems and benefits right so what's
01:25:31 the problem how do you overcome it what
01:25:32 are the benefits the problem is a good
01:25:35 way of capturing attention and this all
01:25:37 takes practice so another one is numbers
01:25:40 numbers like a statistic well that's the
01:25:43 next one I want to go over but uh
01:25:44 numbers where it's like I spent 4,500
01:25:47 hours studying this so you don't have to
01:25:50 here's what I learned right some
01:25:52 something like that numbers especially
01:25:54 on Twitter or even other platforms where
01:25:56 it's very text heavy or image heavy it's
01:25:59 just a different thing it's a pattern
01:26:00 interrupt that catches someone's
01:26:01 attention and then the next thing is
01:26:04 statistics so 99% of people say they
01:26:08 regretted something before they died how
01:26:10 do you avoid this right so you can see
01:26:12 how that kind of leads into something
01:26:15 else but you're you're better off
01:26:17 studying um copywriting for this like
01:26:20 sales copywriting or persuasive
01:26:22 copyrighting you can get my 2-hour
01:26:24 writer course I go over all of this in
01:26:25 so much more depth it's it's like it's
01:26:27 so hard to go over in this video that's
01:26:29 why I created a course but that will
01:26:31 give you everything you need to know if
01:26:33 you want something else to study for
01:26:34 free look up Ada Aida copyrighting
01:26:38 framework that will give you that's a
01:26:39 very basic one but it's very useful
01:26:41 especially for tweets um Pastor p a s t
01:26:45 o r that is also a copywriting framework
01:26:48 that is more long form that will help
01:26:50 you write like Instagram captions emails
01:26:53 sales Pages landing pages all of this
01:26:55 other stuff and give you like a
01:26:56 structure of the sales process that's
01:26:59 another thing you can research is a
01:27:01 sales process so we've chosen a media
01:27:03 platform we understand that we have to
01:27:05 learn how to capture attention the next
01:27:07 thing is to treat yourself as your ideal
01:27:10 reader if you watch the last video on
01:27:11 the one person business model you know
01:27:13 that I'm very big or trying to create
01:27:15 something out of this I'm trying to come
01:27:17 up with a term if you can think of a
01:27:19 term for this I've thought of like
01:27:21 mental monetization
01:27:22 the business of self one person business
01:27:25 is good but that's kind of broad there's
01:27:27 nothing specific that's like I'm turning
01:27:30 myself into a business I'm productizing
01:27:32 myself I want a name for that but that's
01:27:34 just the thing while you are your brand
01:27:36 you are your content you are whatever I
01:27:39 want you to treat yourself as your ideal
01:27:41 reader you are writing or creating value
01:27:44 for yourself both your past self where
01:27:47 you're giving them advice on how to
01:27:49 overcome problems faster or you're just
01:27:51 like giving giving them encouragement
01:27:52 you remember uh like if you can sit back
01:27:55 and contemplate and think this is very
01:27:58 big for Value creators is Solitude and
01:28:00 thinking and freeth thinking by going on
01:28:04 walks listening to what you want to
01:28:06 listen to contemplating self-reflecting
01:28:08 all of that stuff cuz when you
01:28:09 self-reflect and you remember that you
01:28:11 were in a low place in life then you can
01:28:13 write to that person you can create for
01:28:15 that person where you are saying like
01:28:19 this is like a Cheesy motivational
01:28:21 example but it's like hey man I know
01:28:23 you're in a hard place I know you can
01:28:25 get past this just keep doing what
01:28:27 you're doing it's a Cheesy aspect but if
01:28:31 if you were like I remember when I
01:28:32 didn't understand this thing in
01:28:34 marketing and now you understand
01:28:35 marketing then give them advice like
01:28:38 here are the the five marketing
01:28:41 principles that you need to understand
01:28:43 catching attention creating value
01:28:46 whatever it may be and then you list
01:28:47 them off and that's how you can start
01:28:48 creating content and you can also do it
01:28:50 to your current self if if you're going
01:28:52 to through a hard time right now then
01:28:54 give yourself advice tell yourself what
01:28:56 to do to overcome that and other people
01:28:58 will benefit from it right this is a
01:29:00 great way of just like personal growth
01:29:03 in general I mentioned in the last video
01:29:04 that business and writing and content
01:29:06 creation is my method that is my tool as
01:29:10 opposed to like meditation for
01:29:12 self-actualizing and self transcending
01:29:14 and then you can so on the flip side if
01:29:16 you're not in a bad place right now if
01:29:17 you're in a very good place and things
01:29:19 are going well then tell people why tell
01:29:21 yourself why it's going well and
01:29:23 reinforce that in your own head write to
01:29:25 yourself to reinforce your own good
01:29:27 behavior and to try and fix your bad
01:29:30 behavior and then you can also write to
01:29:31 your future self of like give them uh
01:29:36 encouragement to keep going or something
01:29:37 like that you get the point so in
01:29:39 essence you treat Twitter or even just
01:29:41 social media in general as your public
01:29:43 Journal you treat it as your public
01:29:45 notet taking software you treat it as
01:29:47 your public journal and you treat it as
01:29:49 your public school for other people so
01:29:52 the fourth thing we understand we chose
01:29:54 media platform capturing attention
01:29:56 writing to ourselves but now you have to
01:29:58 prioritize depth and Clarity because so
01:30:00 many people just get trapped they get
01:30:03 trapped in the social media rat race
01:30:05 right they get out of the corporate Rat
01:30:07 Race for the social media Rat Race where
01:30:09 they're just so focused on growth
01:30:11 they're so focused on oh I have to write
01:30:12 this kind of content in order to grow
01:30:14 and that's true to an extent you do have
01:30:16 to grow and you do have to kind of shut
01:30:18 your ego off and provide value to those
01:30:20 that actually need it even though you
01:30:22 think you're too above that level of
01:30:24 knowledge but the other thing is that
01:30:27 you need to actually you have to write
01:30:31 you have to write and dissect and create
01:30:33 depth behind the things that you're
01:30:35 truly passionate about because that is
01:30:36 how you become an expert so I recommend
01:30:38 starting a newsletter right everyone
01:30:41 should if you don't have an email list
01:30:42 you're just going to be screwed you're
01:30:45 going to be absolutely [Â __Â ] if your
01:30:47 social media platforms get taken down
01:30:48 they can't take emails away from you
01:30:50 email marketing don't let any limiting
01:30:52 beliefs or whatever like oh nobody
01:30:55 checks their emails and it's like no
01:30:57 they do people are making seven figures
01:31:00 from email list alone uh you have to
01:31:03 test it out and experience it to know
01:31:04 for yourself but for now start an email
01:31:06 newsletter right I go over this in toour
01:31:08 writer again my writing course and just
01:31:10 content creation course but for the
01:31:13 newsletter this has been the biggest
01:31:15 game changer for me in my business is
01:31:18 one noting all of these things so I I
01:31:21 told you about the 7 days to genius
01:31:22 ideas challenge where you kind of pick
01:31:25 that Golden Nugget of information that
01:31:27 you picked up from researching your
01:31:28 obsessions and then you write that down
01:31:30 and then as you're writing those down
01:31:32 you have building blocks for the
01:31:34 newsletters right so you take a topic
01:31:37 that you want to write about you dissect
01:31:38 it with my framework where you break it
01:31:40 into goals benefits perspectives topics
01:31:43 whatever and then you start piecing
01:31:45 together a newsletter and you start
01:31:47 making connections right now if you want
01:31:49 to get very spiritual um actualized.org
01:31:52 he actually has a clip it's called love
01:31:54 is connection so love not the uh not the
01:31:58 ooey gooey modern notion of love but
01:32:00 like love for like Selfless Love right
01:32:03 Selfless Love for everything is
01:32:05 connection it's finding that shared
01:32:07 perspective it's connecting the dots and
01:32:09 seeing how reality moves together and
01:32:11 that's really what has changed the game
01:32:12 for me with my newsletter it's like I
01:32:14 study neuroscience and I study
01:32:16 philosophy and I'm like these are saying
01:32:18 the same things how can I put this
01:32:20 together in a newsletter and and that
01:32:22 forces me to be able to articulate these
01:32:24 things this is what's helped me so much
01:32:26 with YouTube videos is that my thoughts
01:32:28 are actually clear now because I'm
01:32:29 taking notes on things I'm dissecting
01:32:31 them I'm fleshing them out I'm writing
01:32:33 them in my own words I've been writing
01:32:35 for a long time so that's another
01:32:39 advantage of mine but then I'm able to
01:32:41 articulate things just so much better
01:32:43 like you go and watch a YouTube video
01:32:45 from even 6 months ago let's say like8
01:32:48 months ago they were nowhere near this
01:32:52 level of just articulation like it can
01:32:54 happen that fast if you dedicate
01:32:57 yourself to creating valuable long form
01:33:00 content and opting out of the short form
01:33:02 content Rat Race while still maintaining
01:33:04 that and systemizing that so you can
01:33:06 grow but most of the value and sales are
01:33:09 going to come from nurturing your
01:33:10 audience in your newsletter and then
01:33:12 that newsletter can be taken and turned
01:33:13 into a YouTube video a podcast um or
01:33:17 really however else you want to
01:33:19 deconstruct it because you're creating
01:33:20 all this value and then you can turn
01:33:22 certain points into tweets and all of
01:33:24 this other stuff so the gist of it is is
01:33:27 that becoming a value creator that may
01:33:30 be my name for all of this becoming a
01:33:32 value Creator is a very viable and
01:33:34 purposeful career path I feel like I've
01:33:37 been working towards becoming this
01:33:39 myself for my entire life and I just
01:33:41 didn't know what it was um or that it
01:33:45 was a possibility or other things like
01:33:47 that and it really is if you stick it
01:33:48 out and you stay consistent and you're
01:33:50 not going to know what you're doing for
01:33:52 majority of the time I still don't know
01:33:53 what the [Â __Â ] I'm doing it's like yeah
01:33:55 I'm in a much better place financially
01:33:57 mentally and physically but it's not
01:34:00 like you have a vision for your future
01:34:02 which is important it's not like you
01:34:04 have a vision for your future and then
01:34:05 you get there one day and you're like I
01:34:06 achieved it all it's like nope we're you
01:34:09 you feel the same I'm in the same human
01:34:11 body I have the same human senses and
01:34:13 perceptions and I'm just at a better
01:34:16 place I'm much more calm um I'm much
01:34:19 more stable I'm not acting out of
01:34:21 survival as much and I I really
01:34:25 attribute a lot of that to just writing
01:34:28 and creating value not only for myself
01:34:31 but for others and having everyone
01:34:33 benefit from it and it's been such like
01:34:35 a personal growth journey in itself so I
01:34:39 would recommend I would say try it out
01:34:41 right as as with the obsession things
01:34:43 like try it out stick out that initial
01:34:46 like period where you don't know what
01:34:47 you're doing right cuz when you start
01:34:49 playing a game and if you don't have an
01:34:51 instruction manual and you don't know
01:34:53 how to play the game it's not going to
01:34:54 be fun so you eventually pick it up you
01:34:56 pick up on it so give it two weeks give
01:34:58 it a month and then see if you become
01:35:00 obsessed with it because you probably
01:35:01 will you'll you'll see that first Spark
01:35:04 of growth and you'll be like oh [Â __Â ]
01:35:06 this is possible and then you'll just
01:35:08 double down Double Down double down and
01:35:10 eventually 3 years later you'll be at
01:35:13 close to 500k to a million followers
01:35:16 across platform so truly grateful for
01:35:20 all of you that are here we recently
01:35:22 passed 10K we passed 10K on YouTube I'm
01:35:25 so stoked because YouTube is different
01:35:27 YouTube is I'm dragging on here but
01:35:29 YouTube is very special to me it's very
01:35:31 special to me it's something I've been
01:35:32 putting in work into for a long time uh
01:35:36 compared to other social media platforms
01:35:38 it hasn't grown nearly as much because I
01:35:41 want to I want it to be one of those
01:35:43 things where I can provide like the most
01:35:45 value and like like aha moments and
01:35:48 mindset shifts imaginable so if I've
01:35:51 done done that for you one thank you for
01:35:53 being here I wouldn't be able to do that
01:35:55 if that relationship wasn't there so
01:35:59 that connection wasn't there so I love
01:36:06 guys ever since I can remember I have
01:36:10 always wanted to do what I love for a
01:36:13 living and is That's what everyone wants
01:36:16 right everyone wants that but everyone
01:36:18 is screaming at them to to do the
01:36:22 complete opposite of what they want
01:36:24 right so go to school do whatever you
01:36:26 know you know what you're told to do
01:36:28 when you were a kid and what your
01:36:31 parents thought was possible what you
01:36:33 thought was possible at the time you
01:36:36 already had some preset future for
01:36:39 yourself and so that's kind of what I
01:36:41 did I started out on that path I went to
01:36:44 college and I parted the entire time I
01:36:46 learned creative skills on the side I
01:36:49 studied all of my interests I was deep
01:36:51 Into Fitness and Nutrition and going to
01:36:53 the gym with my buddies during high
01:36:56 school and I also started online
01:36:59 businesses like as much as I possibly
01:37:01 could I just tried everything and then
01:37:03 when I got to college I uh started to
01:37:06 learn to code because I heard that it
01:37:08 was lucrative I got sucked down that
01:37:10 entire Rabbit Hole I was listening to
01:37:13 coding podcast I was deep in that coding
01:37:15 community and I loved every second of it
01:37:18 and so that's what I did on the side I
01:37:20 built out coding projects s and as my
01:37:22 online businesses continue to fail I
01:37:27 decided that it was time for me to call
01:37:29 it quits because one I had been in
01:37:31 college for too long so I dropped out I
01:37:33 didn't see that going anywhere for me
01:37:35 even though I was like a straight A
01:37:36 student and high school and I ended up
01:37:39 getting a front-end web developer job at
01:37:43 an at a web design agency and that paid
01:37:47 50 55k a year so throughout this entire
01:37:50 time I had been I always had a
01:37:53 meaningful side project that I wanted to
01:37:56 work on from the ages of like 16 to 25 I
01:37:59 was always working on something on the
01:38:01 side whether it be a coding project or a
01:38:03 business or learning a skill or just
01:38:05 building something out I did digital art
01:38:07 for a long time I just always had
01:38:09 something to fill my time and something
01:38:11 that I could apply my learnings to and
01:38:14 the reason I did this is because it made
01:38:16 me happy right and after studying flow
01:38:18 and psychology for a bit of time I
01:38:20 understand that is now that's because I
01:38:23 had a vision I had a goal and I was able
01:38:25 to focus uh my Consciousness if you will
01:38:29 or I was able to absorb myself be
01:38:32 absorbed by the skill that I was
01:38:34 learning the goal that I was pursuing
01:38:36 and it was intrinsically motivating
01:38:39 because that skill had meaning to me or
01:38:41 that project had meaning to me it wasn't
01:38:43 someone else telling me what project or
01:38:46 what skill to learn it was by my choice
01:38:48 by my design me creating and living in
01:38:51 my own reality is what caused me to
01:38:54 continue to be obsessed with and
01:38:57 somewhat addicted to those projects
01:39:00 because that's how it goes you want to
01:39:02 be in flow for a lot of your life that
01:39:06 is arguably the key to life is pursuing
01:39:09 your own goals and educating yourself to
01:39:11 the point of consistently progressing in
01:39:14 those goals and this is why I believe so
01:39:16 many people are unhappy because you
01:39:17 could just pull up a random statistic
01:39:20 online about how many people set and
01:39:22 actually stick to their own individual
01:39:25 goals not what you have been conditioned
01:39:28 to want to create for yourself so right
01:39:30 now my current projects are my new
01:39:32 writing product which you can find in
01:39:34 the description and that's kind of what
01:39:35 this video is about but it's also
01:39:38 getting back into into the gym I've been
01:39:40 in the gym the entire time but it hasn't
01:39:42 been as fulfilling and so me
01:39:44 understanding this and becoming aware of
01:39:45 this has made me set a new goal based on
01:39:48 performance rather than uh Vanity now
01:39:51 looks are important but I want to go in
01:39:54 and I want to progress on my lifts
01:39:56 simply because it's just something I
01:39:58 want to do there's that's it and it
01:40:00 makes me happy to do that and I'm
01:40:02 actually pumped right it's kind of
01:40:03 ritualistic to uh get into the flow get
01:40:06 in the car go to the gym and then just
01:40:08 lift a bunch of heavy [Â __Â ] so why am I
01:40:10 telling you all of this is because there
01:40:12 is one extremely important skill and
01:40:14 that is figuring it out for yourself not
01:40:16 doing what people tell you to do and
01:40:17 doing what you want from a conscious
01:40:19 mind not like a med neocre mind where
01:40:21 it's like oh I can do whatever I want
01:40:23 you want me to jump off a bridge okay
01:40:24 I'll go do that and it's like that's not
01:40:26 what you want you don't want to jump off
01:40:28 a bridge what do you want what are your
01:40:30 desires and what is the uh either
01:40:32 survival mechanism or whatever is
01:40:34 pulling you towards those things about
01:40:37 is it good or bad do you actually want
01:40:38 to do it does it align with your values
01:40:40 do you actually have values and now what
01:40:43 people are telling you to do is not uh
01:40:46 going to be conducive to what you want
01:40:48 and a lot of the time you may have to do
01:40:50 it it for your survival but at the same
01:40:53 time you need to be pursuing a project
01:40:56 on your own that will lead to you being
01:40:59 you having autonomy and you being able
01:41:01 to pursue Mastery in the thing that you
01:41:03 want to master fulltime right not for
01:41:07 someone else and so another reason for
01:41:09 me telling you this is because uh a lot
01:41:12 of what I wanted to do with my life was
01:41:15 deemed impossible because the closed
01:41:18 mind of many would like to they project
01:41:22 their opinions and they want to say the
01:41:24 things or they do say the things that
01:41:27 may discourage you or may pull you down
01:41:29 or may lead you down another path and
01:41:31 that is not what you want for yourself
01:41:33 and that is not what I want for you so
01:41:36 this entire thing means that in order to
01:41:40 pursue Mastery and autonomy to be able
01:41:44 to do what you love full-time you need
01:41:45 to learn a skill that will allow you to
01:41:49 monetize those things to monetize your
01:41:52 interests and your passions and so in
01:41:54 this I'm going to present an argument as
01:41:56 to why writing is that skill that will
01:41:59 help you thrive no matter like no matter
01:42:03 whether there's a recession whether
01:42:05 whatever we'll we'll dive into it so why
01:42:08 writing first the back end of the
01:42:11 internet is code the internet runs on
01:42:13 code the front end what you see is Media
01:42:17 right and so if you want to tap into the
01:42:20 infinite leverage and possibilities of
01:42:23 the internet and being able to connect
01:42:24 with anyone then you need to learn one
01:42:26 or the other right those are two very
01:42:29 extremely broad Pathways that you can go
01:42:31 down code or media but you have to
01:42:34 understand that code has gotten to the
01:42:38 point where there are no code tools
01:42:40 anyone can build a website anyone can
01:42:42 get on social media and really reach
01:42:44 anyone in the world if they are smart
01:42:46 enough and know how to network so I'm
01:42:48 not going to talk about code here even
01:42:50 though I was a web developer but media
01:42:54 right you have the you can use code or
01:42:58 no code tools in order to distribute
01:43:02 media fast and to as many people as
01:43:05 possible and that is what captures
01:43:07 attention you need attention and you
01:43:08 need people in order to get eyes on your
01:43:11 products or Services if you want to make
01:43:13 money outside of a job you need to
01:43:15 create a product or a service so whether
01:43:17 that be a course a physical product like
01:43:20 the bag of coffee if you want to start a
01:43:22 coffee brand or a service business so
01:43:25 freelancing we're talking about writing
01:43:27 here so you could freelance with writing
01:43:29 you can freelance with other media based
01:43:31 marketing based skills and what blows my
01:43:34 mind is that some people don't see the
01:43:36 power in this right uh what used to take
01:43:40 a team of web developers to build out a
01:43:43 membership platform for let's say a
01:43:45 course or even just a community that you
01:43:47 build it would take an entire thing and
01:43:49 now there's a website that you can log
01:43:51 on and build one in less than maybe 10
01:43:54 to 60 minutes right and do not ask me in
01:43:56 the comments which one to go go research
01:43:58 you have Google start using all of this
01:44:01 stuff and the thing is is like how does
01:44:03 this not fuel you with like the most
01:44:06 insane energy of like I can do whatever
01:44:08 I want now that I have these tools in
01:44:11 the modern world that are on the
01:44:13 internet that I can just like literally
01:44:15 tap into but instead there's two types
01:44:18 of people right there's the people that
01:44:19 use the internet for distracting
01:44:21 themselves and then there's people that
01:44:23 use the internet to build leverage and
01:44:25 make an income and spread a positive
01:44:27 message and do what they enjoy and yes
01:44:30 it takes time but that's the main thing
01:44:32 that is the main
01:44:34 differentiator between abundance and
01:44:37 mediocrity right it's literally a flip
01:44:39 of a switch of how you use the thing
01:44:41 that's in your hand so I talked about
01:44:43 how I learned to code but that's not one
01:44:45 of my main reasons for learning to code
01:44:47 I wanted to freelance with that skill
01:44:49 and that meant that I that it was more
01:44:52 so marketing than it was code so I was
01:44:54 building websites with website Builders
01:44:56 as opposed to just coding when I did get
01:44:59 into freelance right everyone tells you
01:45:01 oh you need to learn uh this marketable
01:45:04 skill you need to learn e-commerce you
01:45:05 need to learn SEO you need to learn all
01:45:08 of this other [Â __Â ] and that's what I did
01:45:10 but there was a problem there was a
01:45:12 reason that I wasn't making any money
01:45:14 from these is because I was so obsessed
01:45:16 with building the actual business
01:45:18 building the website making it look good
01:45:20 using my design skills whatever it may
01:45:22 be but then when it came to acquiring
01:45:25 customers that is when everything failed
01:45:28 then that's when I didn't really do
01:45:30 anything right you don't have a business
01:45:32 if you don't have customers so that once
01:45:35 I learned about writing which is what
01:45:38 we're talking about and marketing and
01:45:40 sales and how they all intertwine then
01:45:43 things started to pick up because I
01:45:45 understood I need to get my message in
01:45:48 front of people and present an argument
01:45:50 for my services and promote myself and
01:45:53 display my value online if I want access
01:45:55 to these opportunities so again why
01:45:59 writing and now you have to understand
01:46:01 that media what people see on the
01:46:03 internet and what catches attention the
01:46:05 foundation of media is writing tweets or
01:46:08 writing threads or writing newsletters
01:46:11 blogs or writing YouTube videos are from
01:46:15 a written script or at least they do the
01:46:17 best from a written script because you
01:46:18 can organize the message
01:46:20 advertisements online usually writing
01:46:23 based Tik toks reals short form video
01:46:27 also it's like me reading a tweet from
01:46:30 my phone right that's what I do is
01:46:32 because the message is more impactful
01:46:35 outperform any dude with sixpack abs and
01:46:38 a poor message with my high impact
01:46:41 writing in various mediums whether that
01:46:44 be something like a YouTube video or
01:46:46 even uh what is it like a real or a Tik
01:46:50 Tok but but even then I can just
01:46:51 screenshot my tweet put it on Instagram
01:46:54 call myself a writer because that's what
01:46:56 I am and outperform and grow to 230,000
01:47:00 followers without posting uh like a
01:47:04 picture of my six-pack or something like
01:47:06 that even though I could probably beat
01:47:08 out some people but I just like writing
01:47:10 it's more private right it's more
01:47:12 private and I can dedicate myself to uh
01:47:15 a craft and a delivering a valuable
01:47:18 message as opposed to just
01:47:21 joining in on the the sausage fest
01:47:23 online so since this is a bit different
01:47:26 from my other videos cuz this one is
01:47:28 more actionable right some of my other
01:47:30 ones are more abstract which I enjoy
01:47:32 doing but I want to deliver some more
01:47:36 value over the coming weeks months so
01:47:40 towards the end of my videos after I
01:47:41 give context like that I'm going to go
01:47:43 over stepbystep either process advice or
01:47:47 just a framework you can use to actually
01:47:49 implement the things that I'm saying
01:47:50 into your life and test them and
01:47:52 practice for yourself so these are my
01:47:55 nine steps for starting a one person
01:47:58 writing business and just to I guess
01:48:02 give social proof or authority because
01:48:05 it's important to show that I know what
01:48:06 I'm doing I'm not a writer I don't have
01:48:08 an English degree I don't you don't need
01:48:11 an English degree I don't think the
01:48:12 world wants English degrees writing
01:48:15 online they want good authentic and
01:48:18 impactful writers which means High AKA
01:48:21 talking about the things you want to
01:48:22 talk about and delivering it in your own
01:48:26 unique voice like you would be texting a
01:48:29 friend that's what social media is this
01:48:31 is digital writing as opposed to
01:48:33 professional writing or academic writing
01:48:35 so I'm throwing a lot of the rules out
01:48:38 the window with my writing just because
01:48:40 I like to write how I speak and I like
01:48:42 to write whether it follows the perfect
01:48:45 [Â __Â ] little writing rules or not I
01:48:48 like to write how I want to WR and how I
01:48:51 think it will deliver the most impact
01:48:53 and the most value so I'm I'm just
01:48:55 saying here that I average around $40 to
01:48:58 $60,000 per month from my writing in
01:49:02 about 2 hours a day of that writing now
01:49:05 of course I am also building projects on
01:49:07 the side so I do work longer than that
01:49:10 but overall if I were to strip away
01:49:12 everything except for Twitter my
01:49:13 newsletter and uh Twitter threads I
01:49:16 would retain 80 to 90% of my income
01:49:19 simply because I don't really promote on
01:49:21 other platforms and all of my other
01:49:23 platforms like YouTube or Instagram
01:49:26 they're all just based off of what I've
01:49:29 already written right as a writer so
01:49:32 let's get into the steps right so step
01:49:34 one is to choose a topic that you cannot
01:49:37 shut up about right and so how do you
01:49:39 find these topics well one what are your
01:49:42 favorite books what do you enjoy reading
01:49:44 what do you get sucked into the other
01:49:46 thing is what is your YouTube watch
01:49:49 History right what are you genuinely
01:49:51 interested in that you love learning
01:49:53 about and love teaching about right to
01:49:55 your friends let's say you learn
01:49:56 something and then your friend asks oh
01:49:58 what are what's going on in your life
01:50:00 and you're like oh well I'm learning
01:50:01 about uh I'm learning how to code and I
01:50:04 started building this website and it's
01:50:06 really cool like have you ever heard
01:50:08 about HTML CSS and the thing that sucks
01:50:10 is that your friends don't really give a
01:50:12 [Â __Â ] about that but there's an audience
01:50:14 online that does and they want to hear
01:50:17 you talk about it no matter your
01:50:18 experience because that's all
01:50:20 perspective based it's like oh well I
01:50:22 can't get online and say that I'm making
01:50:24 $40 to $60,000 a month writing so what
01:50:27 can I do well you can talk about it from
01:50:29 a different perspective right you can
01:50:31 post something as simple as seven things
01:50:33 that I learned about impactful writing
01:50:36 right and then that is angled from a
01:50:39 position that not only helps you build
01:50:41 Authority but you don't have to fake it
01:50:43 and like be try to be this guy that
01:50:45 makes a [Â __Â ] ton of money you just be
01:50:48 the guy that is learning brand is what
01:50:50 you do so whatever you're doing right
01:50:52 now that's how you write right so if
01:50:54 you're learning about something then you
01:50:56 are writing about how you are learning
01:50:58 this specific thing and you're teaching
01:51:00 what you are learning so there's a few
01:51:02 other ways that was like YouTube watch
01:51:04 history and your favorite books but your
01:51:06 social your favorite social media
01:51:07 accounts that aren't meme accounts or
01:51:09 aren't they're value creators they
01:51:11 create value and they give good advice
01:51:14 so step number two is to brainstorm a
01:51:16 unique perspective why because novelty
01:51:20 catches attention people like new things
01:51:22 that's why when you go out of Nature and
01:51:24 you're like oh wow this is so beautiful
01:51:25 it's novelty uh or when you read a book
01:51:29 and you read someone's unique
01:51:31 perspective that completely makes sense
01:51:33 to you and changes the way you think
01:51:34 about it that's one dopamine in your
01:51:37 brain that's excitement but it's caused
01:51:38 by a novel perspective so how do you
01:51:41 come up with a novel perspective I want
01:51:43 you to brain dump or write down based on
01:51:45 the topic that we wrote down earlier
01:51:48 common problems associated with that
01:51:50 topic uh benefits from overcoming those
01:51:53 problems and goals common goals
01:51:57 associated with that what are you
01:51:59 helping people achieve right that's
01:52:01 where how-to advice comes in where it's
01:52:02 like what goal are you helping them
01:52:04 achieve and what problems are standing
01:52:06 in the way your personal experience is
01:52:08 related to that and now after that what
01:52:10 you do is you write it as if you were
01:52:14 explaining how to get to that goal to a
01:52:17 friend knowing what you do with all of
01:52:19 that that context where it's like okay
01:52:22 well I'm trying to get to this goal but
01:52:23 the problem standing in the way is this
01:52:25 so how am I going to tell someone how to
01:52:28 get there because a problem creates the
01:52:30 perspective right everyone has different
01:52:33 problems but that's what creates the
01:52:35 perspective is pretty much what reality
01:52:38 or what angle are you looking at this
01:52:40 goal from and achieving this goal from
01:52:42 that's a unique perspective so step
01:52:44 number three is to write 1,00 plus words
01:52:47 on the topic so every single pie piece
01:52:50 of online content or at least good
01:52:52 content is based around a personal or
01:52:54 professional problem so here's how
01:52:57 you'll structure your writing that you
01:52:59 can use this a thousand words for let's
01:53:00 say a newsletter or a Blog article or
01:53:02 even like an Instagram caption or
01:53:04 something like that where you have a
01:53:06 thousand words it starts with a problem
01:53:08 so you explain the problem it's called a
01:53:11 lead which comes after a headline so you
01:53:13 explain the problem and you paint a
01:53:15 picture of the problem and how it's
01:53:17 impacting people's lives and then next
01:53:20 what you can do is you can either go
01:53:22 into straight step-by-step advice on how
01:53:24 to overcome that or you can give some
01:53:26 context relating to the benefits and why
01:53:29 it is important to overcome that problem
01:53:32 to persuade people further to actually
01:53:34 take action so it go explain the problem
01:53:37 give context and the why behind why they
01:53:39 should solve that problem and talk about
01:53:41 the benefits of overcoming it so that's
01:53:44 paragraph two and then paragraph three
01:53:46 or section three is step-by-step advice
01:53:48 on how to uh do that it's the same thing
01:53:52 as this YouTube video all right so step
01:53:55 four is setting up a blog or a
01:53:57 newsletter software so this is mainly
01:54:00 for building authority right long form
01:54:03 content builds Authority more than like
01:54:04 a short form tweet or real or Tik Tok
01:54:07 those are difficult to make sales on and
01:54:09 what people use those for is to drive
01:54:10 people to their email list and sell once
01:54:13 they've built Authority with the depth
01:54:15 that they provide in their content and
01:54:18 holding attention for longer right so I
01:54:21 rarely use fancy sales funnels or any of
01:54:24 that [Â __Â ] anymore I use what I call the
01:54:27 2hour content ecosystem so what that is
01:54:29 is I write a newsletter every week I
01:54:32 condense that into a thread I condense
01:54:34 the actionable part into a thread which
01:54:36 is actually step five of this but I
01:54:39 condense that into a Twitter thread and
01:54:40 I base my tweets off of that post for
01:54:43 the week and then I plug my backlog
01:54:46 newsletter on the blog to under my
01:54:50 tweets so people can read it and not
01:54:52 only subscribe to the newsletter there
01:54:54 but purchase my products and services
01:54:56 that I plug inside of the newsletter so
01:54:58 you rarely see me promote on the
01:55:01 timeline unless I am promoting like a
01:55:04 new product like I am in this video with
01:55:06 the 2hour writer so step number five is
01:55:09 to repurpose the actionable step-by-step
01:55:11 section into a Twitter thread that can
01:55:13 be turned into an Instagram Carousel uh
01:55:16 or something else along those lines but
01:55:18 that is usually how you grow on social
01:55:20 media to start um is through actionable
01:55:24 step-by-step content to prove your
01:55:26 Authority and people just love lists and
01:55:30 uh it gets your brain juices flowing
01:55:31 when you write a list a day so you can
01:55:33 do a list tweet where it's like how to
01:55:35 do this step step step step step and
01:55:38 then summarize it in one line boom
01:55:40 you're you're a [Â __Â ] tweet writer now
01:55:42 so step number six is learning how to
01:55:44 actually grow on a platform right
01:55:46 because too many people think or think
01:55:49 they're too good to actually learn
01:55:51 strategies for social media growth when
01:55:54 it's it it's literally the
01:55:55 differentiator between like whether you
01:55:57 do what you love for a living or not and
01:56:00 so set your ego aside because it's not
01:56:02 just posting good content if you weren't
01:56:04 growing one your content probably sucks
01:56:07 like good content yes is a given but if
01:56:10 it's like I you have all of these
01:56:13 expectations where it's like oh man I'm
01:56:15 this crazy philosopher and I like to
01:56:17 write things so clever but nobody likes
01:56:20 it it's a problem with them and it's
01:56:21 like no dude you have no idea what
01:56:22 people want and you have no idea what an
01:56:25 impactful message consists of so the
01:56:28 main thing is that you have to
01:56:30 understand one branding so what makes a
01:56:32 good profile what makes a compelling
01:56:34 profile and what makes people want to
01:56:36 follow you all of this is human nature
01:56:38 and human behavior it's psychology it's
01:56:40 marketing and then what you also need to
01:56:43 learn is how to get eyes on your profile
01:56:46 cuz you can have the best profile and
01:56:47 best content out there but if you don't
01:56:49 know how to to get eyeballs on your
01:56:50 profile then you're not going to grow so
01:56:52 how do you get eyes on your profile one
01:56:55 and the most effective way is people
01:56:57 sharing your content with their audience
01:57:00 right so this is a retweet this is a
01:57:02 story share this is a Facebook share
01:57:04 this is a YouTube Share uh this is a
01:57:06 like people sharing your newsletter I
01:57:08 don't know but then the so there's
01:57:11 multiple ways to do this one is
01:57:13 networking with other accounts that are
01:57:15 similar to you if you've taken a basic
01:57:16 social media growth course you
01:57:18 understand the importance of network
01:57:19 work and you understand that engagement
01:57:21 groups are a thing now I'm not a huge
01:57:22 fan of Engagement groups but I am a fan
01:57:25 of making friends networking with them
01:57:28 and actually having someone that you can
01:57:31 grow with online sharing strategies
01:57:33 sharing each other's posts so group of
01:57:35 like three to five people that are like
01:57:37 your close online friends because your
01:57:40 offline friends probably aren't doing
01:57:41 this so you need a new friend group to
01:57:43 help grow with you so another common way
01:57:46 of doing this is commenting on other big
01:57:48 accounts posts because they have a large
01:57:51 audience so if you post a good comment
01:57:53 that delivers value and catches
01:57:54 attention this is where you can practice
01:57:56 your writing skills then people will
01:57:58 click on your profile and if your
01:57:59 profile is good they'll follow you so
01:58:01 another way is to make your newsletter
01:58:04 so good that it just gains traction
01:58:06 eventually and people start talking
01:58:08 about it and sharing it with their
01:58:09 friends it's the same with a YouTube
01:58:11 video where you see a long YouTube video
01:58:13 and someone shares it and they're like
01:58:16 damn this is so good and you start
01:58:17 building loyal followers from the start
01:58:19 and then a a less taboo way than you
01:58:23 think of growing is by paying for shares
01:58:26 and I'm not talking I'm not talking paid
01:58:28 advertisements like Facebook ads or
01:58:31 Instagram boost or Twitter boost or
01:58:34 other things like that it's no you're
01:58:35 paying it's called influencer marketing
01:58:37 it's extremely important it to learn in
01:58:40 modern times and it's really you pay
01:58:42 someone else to share your content right
01:58:46 they share it you get your content in
01:58:47 front of someone's audience if they like
01:58:50 your content then they follow you and
01:58:52 you're good to go I don't like shoutouts
01:58:54 I like just pay someone for shares so
01:58:57 number seven is to turn the impactful
01:59:00 ideas from your long form content so
01:59:02 your newsletters into tweets so my
01:59:05 favorite way of writing shorter form
01:59:07 like Punchy content is uh the PPP
01:59:11 framework that I came up with and that I
01:59:12 talk about in my new course which is
01:59:15 pull perspective punchline so first you
01:59:18 pull the them in with something that
01:59:20 catches attention now this can be so
01:59:22 many different things and I would
01:59:23 recommend you study like headlines or
01:59:26 just how people capture attention or how
01:59:28 people lead into the body of their post
01:59:31 right where you can use a statistic you
01:59:33 can use a shocking fact you can use
01:59:36 things like the word you or you can
01:59:38 exaggerate a bit where it's like the
01:59:40 greatest skill of the 21st century is
01:59:43 writing right because people start
01:59:45 reading and it's like the mo the
01:59:47 greatest skill okay I'm going to
01:59:48 continue writing
01:59:49 reading because I want to figure out
01:59:51 what that is so you have to understand
01:59:53 what catches attention and what leads
01:59:55 people into the valuable parts of your
01:59:58 post so then the unique perspective or
02:00:00 just a different way of framing it uh is
02:00:03 good and then after that is a punchline
02:00:05 so something that ties it all together
02:00:06 so I'll give one example here this is a
02:00:09 recent tweet of mine and it says people
02:00:11 will spend 10 hours worrying about a
02:00:13 task that takes 10 minutes to complete
02:00:15 so not only there am I starting with
02:00:18 people which people relate with right
02:00:21 it's like people I'm people I'm going to
02:00:22 read this people will spend 10 hours and
02:00:25 then 10 and 10 are also numbers those
02:00:27 catch attention uh with themselves and
02:00:31 this is also unique perspective on like
02:00:33 worrying about stupid things right so
02:00:36 it's spending 10 hours worrying about a
02:00:38 task that takes 10 minutes to complete
02:00:40 and that's the punchline in itself as
02:00:42 well so one sentence can have this in
02:00:44 entirety but let's go over a different
02:00:46 one right so most people will spend 8
02:00:49 hours on someone else's dreams 4 hours
02:00:52 hiding from their own 2 hours going
02:00:53 through the motions 16 hours awake 24
02:00:56 hours of sleep it doesn't have to take
02:00:58 40 years in a retirement plan to realize
02:01:01 that a participation trophy isn't
02:01:03 fulfilling so you can see this PPP
02:01:05 framework spread out a bit more in like
02:01:08 longer list style tweets because I have
02:01:10 the first line most people will spend
02:01:13 which catches attention because it's
02:01:14 most people and then a unique
02:01:18 perspective on like what people do and I
02:01:20 use numbers to hold attention as well
02:01:22 and then I wrap it up at the end with it
02:01:25 doesn't have to take 40 years in a
02:01:27 retirement plan to realize that a
02:01:30 participation trophy isn't fulfilling
02:01:33 and so this is just one of many ways to
02:01:36 start writing shorter form content the
02:01:37 best you can do is really to start
02:01:39 reading short form content or as with
02:01:42 learning anything you have to imitate
02:01:44 and then innovate where you imitate
02:01:47 someone's tweet right and you use it as
02:01:49 like a soft structure for your own and
02:01:52 of course do not copy it shouldn't have
02:01:55 to say that but do not copy or
02:01:57 plagiarize people's stuff you just use
02:01:59 it as inspiration and take the structure
02:02:02 of the tweet and make your own and then
02:02:05 once you get used to it and practice and
02:02:07 realize like okay this this is working
02:02:09 this isn't working then you can start to
02:02:12 play around with it and see what works
02:02:14 best for you so number eight is
02:02:16 developing a system a writing system so
02:02:20 you can use other people's writing
02:02:22 systems all the time and I actually take
02:02:24 pride in this because in the two-hour
02:02:25 writer I help you create your own system
02:02:28 but the thing with this is that if you
02:02:30 use someone else's system or framework
02:02:33 that's great right and this is what I
02:02:35 want you to do though because um things
02:02:37 like systems and absolute advice and
02:02:40 like all of that stuff it it strips you
02:02:42 of your ability to figure things out for
02:02:44 yourself self- experiment and come to
02:02:47 your own conclusions which is what makes
02:02:49 a real expert so my best advice is to
02:02:52 research different Frameworks and
02:02:54 systems for writing or anything this is
02:02:56 a universal principle where you research
02:03:00 what you want to do you find the
02:03:01 different perspectives you create your
02:03:03 own you literally write down steps of
02:03:05 like okay I'm going to do this with my
02:03:07 writing whether it be like the problem
02:03:09 the context and the step-by-step advice
02:03:12 or like just when you write at your desk
02:03:14 am I going to try writing in 30 minute
02:03:16 blocks or hour blocks or am I going to
02:03:19 right in the morning or at night and you
02:03:20 test and you experiment and you see what
02:03:21 works best for yourself and then you can
02:03:23 eventually package up this system and
02:03:25 tell people why it works for you and
02:03:28 then number nine the last thing is
02:03:30 Branch out to other platforms so once
02:03:32 you have validated ideas from let's say
02:03:36 Twitter then you can take those
02:03:38 validated ideas that have done well in
02:03:40 terms of Engagement and have helped you
02:03:42 grow and take those to other platforms
02:03:45 and just talk start talking about them
02:03:46 again because you already know they're
02:03:48 going to to lead to growth right I grew
02:03:50 on Instagram 10 times faster than anyone
02:03:52 else because I already had validated
02:03:55 ideas that I knew would do well as
02:03:57 content on Instagram or LinkedIn or
02:03:59 YouTube or even Tik Tok in some cases or
02:04:02 anything so let's recap on all of this
02:04:05 and what you can do with 1 to two hours
02:04:08 of writing a day and considering that
02:04:10 you have a product or service that you
02:04:12 can sell or you have an idea for one
02:04:14 that you can build and fuel with your
02:04:16 audience but eventually if you want and
02:04:19 you believe in yourself and you have an
02:04:20 abundance mindset and you understand
02:04:22 that the internet is infinite then you
02:04:24 can make a higher monthly salary than uh
02:04:27 like one of the world's most highest
02:04:29 paid doctors because they have a cap
02:04:31 there is no room for improvement for a
02:04:33 lot of them so here is a recap first
02:04:36 choose a topic that you cannot shut up
02:04:39 about two brainstorm a unique
02:04:42 perspective that you have three write
02:04:45 1,00 plus words in a structured way for
02:04:48 sign up for for a blog or newsletter
02:04:50 platform and post it five turn the
02:04:52 actionable part of that newsletter
02:04:54 itself into a Twitter thread five is
02:04:57 learn how to network and grow on the
02:04:59 platform six is turn your ideas from the
02:05:03 newsletter into individual tweets so you
02:05:06 have like a Perpetual cycle of content
02:05:08 next is develop a system for your
02:05:11 writing and then the last one is to
02:05:14 Branch out to other platforms when you
02:05:16 are ready and when you have validated
02:05:22 attention isn't the new currency
02:05:25 information is because that's all humans
02:05:28 really do we process information with
02:05:30 our senses and then we store it and we
02:05:32 use that information to create or
02:05:35 destroy I'd like to believe that the
02:05:38 unconscious Evolution aligned intent
02:05:41 behind modern technology mainly social
02:05:44 media is to give us the information that
02:05:48 we wouldn't normally have access to thus
02:05:51 increasing our potential in life
02:05:53 information leads to awareness of
02:05:55 opportunity awareness of opportunity
02:05:57 leads to profitable ideas profitable
02:05:59 ideas lead to positive behavior change
02:06:02 now manipulation of information can lead
02:06:05 to things like death destruction scams
02:06:09 and other things like that but we're
02:06:11 here to talk about something different
02:06:13 we're here to talk about the good sides
02:06:15 of information and how you can use
02:06:17 information to create a better life for
02:06:19 yourself we live in the age of
02:06:21 information we don't live in the
02:06:23 Industrial Age or something like that we
02:06:25 live in a great time because there is an
02:06:28 abundance of ideas and just a ton of
02:06:31 opportunities for uh things that we can
02:06:33 pursue but on the other side there is an
02:06:36 overwhelm of the same things an
02:06:38 overwhelm of information and so I want
02:06:40 you to understand one thing and that is
02:06:43 everything is information our genetic
02:06:45 code is information the light we see is
02:06:48 information the words on the screen we
02:06:50 read is clearly information but anything
02:06:53 that we sense is information that we use
02:06:56 as humans to either correct our Behavior
02:06:59 or change our Behavior if we touch fire
02:07:01 and it's hot that's information to take
02:07:03 your hand away from the fire everything
02:07:05 is information that we process
02:07:08 understand or don't understand or
02:07:10 misunderstand and then use to move
02:07:13 better in the world so it only makes
02:07:15 sense that with better knowledge and
02:07:17 better understanding and Clarity of
02:07:19 information that we will make better
02:07:21 decisions as human beings that lead to a
02:07:23 life that we potentially love everyone
02:07:27 has the same Big Goal that they are
02:07:28 trying to achieve and that goal is to
02:07:32 increase the quality of your human
02:07:34 experience as much as possible that's
02:07:37 what we're trying to do if you're on
02:07:38 social media you're trying to get a good
02:07:40 feeling maybe uh even a bad feeling just
02:07:43 so you feel something our thoughts
02:07:45 emotions and actions which are all forms
02:07:49 dictate our human experience and that
02:07:51 experience is information in the form of
02:07:55 feedback so it's just a constant
02:07:56 information Loop that we are going
02:07:58 through and so we're going to be talking
02:07:59 about this in the next video when we
02:08:01 talk about how life is a video game but
02:08:04 we've also talked about it a few times
02:08:06 before and that is that the Mind tends
02:08:09 toward disorder because it is a system
02:08:12 systems they tend toward disorder
02:08:14 because of entropy and in order to
02:08:16 maintain order in our minds we need to
02:08:19 consume or receive structured and
02:08:23 ordered information that we understand
02:08:25 because this is what happens maybe we
02:08:28 can't group everything into this
02:08:29 phenomenon but people hate what they
02:08:31 don't understand and that's exactly it
02:08:33 it's not their mind isn't ordered
02:08:34 because they don't understand the
02:08:36 information they are missing a side of
02:08:38 the argument and we're speaking in terms
02:08:40 of like communication here spoken or
02:08:43 written language because there is
02:08:45 content and there is consciousness so
02:08:48 Consciousness is our senses and or the
02:08:52 sensory field that we have available to
02:08:54 us and the content is what we can kind
02:08:58 of interact with and receive information
02:09:00 from to understand and so the structure
02:09:03 of that content dictates the structure
02:09:06 of our Consciousness or orders our
02:09:08 Consciousness to the point of just
02:09:10 feeling good and so it's just a fact
02:09:13 that anyone can observe that most people
02:09:16 use online information as a way to
02:09:19 distract themselves through argument
02:09:21 mainstream news or just flavor of the
02:09:23 day drama and then there's another group
02:09:26 of people a second group of people that
02:09:28 realize that this is a trap because they
02:09:30 observe maybe they understand that it's
02:09:32 leading them uh down the wrong path and
02:09:36 they eventually become curious of what
02:09:39 the other path looks like what it looks
02:09:41 like to go in the opposite direction and
02:09:43 find good information that they can
02:09:46 build their life with and so if if you
02:09:48 haven't already guessed uh by what we
02:09:51 talk about in these videos is we're
02:09:53 going to be talking about information
02:09:54 products and how to create a good one
02:09:57 because you have $100,000 in your head
02:10:00 so we just talked about two groups the
02:10:02 distracted and the curious but there's
02:10:03 one other group that is interesting they
02:10:08 are the ones that are trapped in the
02:10:10 negative cycle of consuming content that
02:10:12 tells them that new information is bad
02:10:15 and when I say new information I mean
02:10:18 courses right courses we all know that
02:10:21 some get a bad rap many people that take
02:10:24 courses know that there are incredible
02:10:26 ones out there that can genuinely change
02:10:28 your life right because the thing is is
02:10:30 that the there's two different ways or
02:10:34 modalities of Education in this age
02:10:36 there's the formal education system
02:10:37 which will train you into the employment
02:10:39 system that it is directly tied with and
02:10:42 then there is the creator economy so
02:10:46 people putting out free information
02:10:47 online after they Forge A New Path in
02:10:50 this world and they teach you how to do
02:10:52 it yourself so if you want in a career
02:10:56 of Independence and doing your own thing
02:10:58 you're probably you may or may not find
02:11:00 that in the formal education route and
02:11:02 especially not for free online if you
02:11:05 can think critically and you can find a
02:11:08 good person worth investing in for a
02:11:10 course that teaches you what they do or
02:11:13 what they've discovered as a better way
02:11:15 of doing things or maybe a new career
02:11:17 path that has been created because of
02:11:19 the internet then that could be a very
02:11:21 good route to go and I believe that
02:11:24 those are the modes of Education that
02:11:27 are going to teach you how to do your
02:11:29 own thing rather than how to do someone
02:11:31 else's thing so my whole point with this
02:11:34 is that one if you have a negative
02:11:36 connotation around courses or coaching
02:11:39 or just information products in general
02:11:41 one I would encourage you to go into
02:11:44 this video with an open mind but at the
02:11:46 same time if you're stuck in that mental
02:11:49 trap then don't watch the video right I
02:11:54 people it doesn't make sense that you
02:11:56 would write off an Epoch of existence
02:11:58 the age of information just because you
02:12:01 had one bad experience with a sleazy
02:12:04 marketer or some sleazy snake oil
02:12:06 salesman right liver King comes to mind
02:12:08 here even though he's not selling
02:12:09 courses but that's for another time and
02:12:11 I don't like getting involved in like
02:12:13 the whole drama stuff so to the people
02:12:15 that are still here I want to tell you
02:12:18 that you have $100,000 worth of
02:12:20 information sitting in your head you may
02:12:22 not right now but some of you do and so
02:12:25 in this video I want to propose a system
02:12:27 for you being able to package up this
02:12:29 information in a valuable way that can
02:12:31 genuinely help other people a way to use
02:12:34 information for good while opening up
02:12:36 the potential for more opportunities
02:12:39 with other people to profit from to make
02:12:41 a living from and I I don't really I
02:12:44 don't think to me there's not really a
02:12:47 better business model model right it
02:12:48 sounds weird because the information
02:12:51 business is so new but we just talked
02:12:53 about how everything is information and
02:12:55 how um the only goal that people want to
02:12:58 achieve is a higher quality of life a
02:13:01 higher quality of human experience and
02:13:04 it's not like you have to go and build a
02:13:07 mega Corporation in order to achieve
02:13:09 that experience that's all we want if we
02:13:11 were at peace and we were living perfect
02:13:14 lives then we wouldn't want more more
02:13:16 more so if we can get more people to the
02:13:18 self actual self-actualized and self
02:13:20 transcended stage of maso's hierarchy of
02:13:23 needs we'd be in a lot better spot
02:13:26 because it it's like information allows
02:13:29 people to do more things if I had the
02:13:31 right information I could go and build
02:13:33 whatever I want to build right but
02:13:35 someone has to build it before me and
02:13:36 teach me how to do it or I have to do it
02:13:38 myself but if I'm busy doing my own
02:13:40 thing then I'm going to have to go to
02:13:42 someone else for that information am I
02:13:44 saying everyone's going to do this no am
02:13:46 I saying that you can yes because there
02:13:48 is a small fraction of the human
02:13:52 population watching this video and
02:13:54 there's even an even smaller fraction of
02:13:56 people that are actually interested in
02:13:58 this stuff and just for a bit of
02:13:59 credibility I I want to give a
02:14:01 cliffnotes version of my backstory I've
02:14:04 talked about it before and I'll have to
02:14:05 come back and uh create a better video
02:14:08 of my entire story but in a nutshell I
02:14:11 tried so many different things I tried a
02:14:12 bunch of different business models I
02:14:14 failed at them because I didn't know
02:14:15 what I was doing I didn't have the
02:14:17 compound knowledge and experience to
02:14:19 actually make it work I lost a bunch of
02:14:20 money trying to make those businesses
02:14:22 work I ended up getting a job as a web
02:14:25 designer and then I took what I learned
02:14:27 there and what I had previously
02:14:29 experienced through my failures and
02:14:31 started freelancing with web design and
02:14:33 funnels and then 3 years ago is when I
02:14:36 started my Creator Journey on Twitter of
02:14:38 all places and so on Twitter I began to
02:14:41 kind of pivot my freelance service I
02:14:43 created my first info product and then I
02:14:45 ended up creating three info products
02:14:47 with within a year and then at this
02:14:49 point I also pivoted my freelance
02:14:51 service to be more Consulting for
02:14:53 creators so rather than web design and
02:14:55 funnels for service businesses it was um
02:14:59 funnel consulting or just like marketing
02:15:01 offer creation and Consulting for
02:15:04 service-based creators and so then uh in
02:15:07 the second year I was profitable with
02:15:10 all of these thankfully and I was
02:15:12 growing on social media and I decided I
02:15:14 wanted to start a community modern
02:15:16 Mastery many of you know of it but I
02:15:18 bundled up the courses that I had
02:15:20 already created and I put them inside
02:15:23 there as bonuses and as like a launch
02:15:25 thing this is a very important point so
02:15:27 now finally in my third year I created
02:15:30 after a long story of losing my phone
02:15:33 after a night getting drunk and driving
02:15:34 back home in the car I had a bunch of
02:15:36 ideas and I ended up recreating my
02:15:38 entire offer stack so now it's modern
02:15:40 Mastery 2hour writer course a cohort and
02:15:45 that's it and then the lead magnet so 7
02:15:47 days B to genius ideas is uh my note
02:15:50 taking system that's valuable and so
02:15:52 there there's two lessons here right is
02:15:54 that one I feel pretty [Â __Â ] qualified
02:15:56 to talk about and teach about this stuff
02:15:58 I've made uh six figures in my first
02:16:01 year with info products and then I've
02:16:03 made it with Consulting I've made it
02:16:04 with freelancing I've made it with
02:16:06 almost every I've made six figures with
02:16:09 almost every online business offer there
02:16:12 is done for you done with you do it
02:16:14 yourself info products Consulting
02:16:16 coaching freelancing all of the above
02:16:19 and so the second point is where a lot
02:16:22 of people kind of go wrong where they
02:16:25 feel like they shouldn't build at the
02:16:26 start or until they build an audience
02:16:28 when I'm a proponent of building
02:16:30 immediately because I learned this
02:16:31 through experience where every single
02:16:33 product I built even the two that just
02:16:35 failed miserably and I stopped selling
02:16:37 like a week after starting to sell them
02:16:40 is that I was able that had ordered
02:16:43 information that I could use elsewhere I
02:16:45 got bad ideas out of my head head not
02:16:48 bad as in like bad but like bad as in
02:16:50 unvalidated and they just didn't
02:16:52 resonate with people I got those out of
02:16:54 my head and I was able to build on top
02:16:56 of them it was like clearing my mind and
02:16:58 freeing new way to build on top of that
02:17:00 and understand things deeper because the
02:17:03 three info products that I created the
02:17:04 first year and I didn't see going
02:17:06 anywhere I didn't just get rid of them
02:17:08 right because there's still value there
02:17:09 there was still a lot of value so I
02:17:11 packaged them up and I created a new
02:17:13 offer out of it and now modern Mastery
02:17:14 has been going for 2 years strong so in
02:17:17 in essence your first product that we're
02:17:20 going to be talking about building it's
02:17:22 going to suck you just have to get it
02:17:23 out and you have to iterate and build on
02:17:25 top of it there's a quote from Naval
02:17:27 where it's like it's not 10,000 hours
02:17:30 it's 10,000 iterations so you just have
02:17:32 to build build build build build now
02:17:35 let's talk about how to extract the
02:17:38 value that you have stuck in your brain
02:17:40 brand is what you do product is how you
02:17:42 do it marketing is why you do it do
02:17:45 something that improves your quality of
02:17:46 life teach other how you did it and show
02:17:48 them why they should care so in previous
02:17:51 videos we talked about the onep person
02:17:52 business model the rise of the value
02:17:54 Creator and then a few others revolving
02:17:56 around business now those did pretty
02:17:58 well I feel like most of you are here
02:18:00 because of those videos and so that's
02:18:02 why I'm making this one and that's why
02:18:03 I'm going to be making more to dive
02:18:06 deeper into certain aspects of those
02:18:08 letters to give you a a holistic view on
02:18:11 this whole oneperson business model or
02:18:13 Creator thing from My Lens because I
02:18:16 feel like I have a unique way of going
02:18:18 about it that makes it easier for people
02:18:20 to actually start and take action and
02:18:23 not worry so much about having x amount
02:18:25 of experience so in this video I want to
02:18:28 talk about how you can ideate the
02:18:30 perfect product while doing what you
02:18:33 enjoy in Life or just improving yourself
02:18:35 in general improving your life so if
02:18:36 your personal brand revolves around what
02:18:39 you do then your product revolves around
02:18:42 how you do it and so with branding a
02:18:44 brand it has a goal it has something
02:18:46 that you're leading people towards right
02:18:48 and so your brand in this case is what
02:18:51 you are doing on a daily basis that is
02:18:53 going to get you towards that goal and
02:18:55 now how you do it is the system method
02:18:58 or process that you used to get better
02:19:01 results for yourself or something that
02:19:02 you built for yourself to do what you do
02:19:05 better and this comes from experience
02:19:07 and experimentation so I sold a how to
02:19:10 freelance for web designer product
02:19:13 because I made six figures uh
02:19:14 freelancing with web design right and so
02:19:18 it only made sense that I knew how to do
02:19:20 that I had my own specific processes for
02:19:22 landing clients for uh onboarding those
02:19:24 clients for doing the project management
02:19:26 for those clients and it would make
02:19:27 sense for me to put that in a course to
02:19:30 help other people do it better and so
02:19:31 modern Mastery I built the community as
02:19:35 if it were something that I would have
02:19:37 used when I was at the start of my
02:19:39 journey so I turned like a part of it
02:19:41 into having daily reminders to knock out
02:19:44 your priority tasks at a strategy
02:19:46 Library we've done like habit challenges
02:19:48 and other things like that and so now I
02:19:49 also sell a writing product because what
02:19:52 I do in order to clear my mind have a
02:19:56 better future for myself unlock more
02:19:58 career opportunities as I write every
02:20:01 single morning not only to grow on
02:20:02 social media but to network with other
02:20:04 people and to just journal and I had
02:20:06 built a 500,000 plus audience across
02:20:09 different social media platforms with a
02:20:11 2hour writing habit a day and so when I
02:20:15 was building that audience I was
02:20:17 creating newsletters I was writing
02:20:18 tweets I was creating Instagram posts
02:20:21 and I had learned a lot of things that I
02:20:23 was directly applying to what I'm doing
02:20:26 so I had a better way of doing it so the
02:20:28 how I do it is different from other
02:20:30 people's because I had my own specific
02:20:33 templates for I created my own specific
02:20:35 templates for writing my newsletters for
02:20:38 writing my tweets and making it easier
02:20:39 on myself so I could systemize those
02:20:41 things and do them better and so in the
02:20:43 case of something else like Fitness
02:20:45 there's people that sell minimalist
02:20:46 training programs and are just raking in
02:20:48 the cash because if they aren't super
02:20:51 into fitness like a bodybuilder and they
02:20:53 don't want to train five six seven days
02:20:55 a week instead they want to train two
02:20:57 days a week so they do their research
02:20:59 they experiment and they create a
02:21:01 training program that gets them results
02:21:03 it would only make sense that they help
02:21:05 other people do that other people that
02:21:07 are like them because you are the niche
02:21:10 and so helping those other people with
02:21:11 the system you created like being in the
02:21:15 gym for two hours of a week and still
02:21:18 getting these kinds of results that's
02:21:20 unique and the marketing is laid out for
02:21:22 you already just because you're doing it
02:21:25 in a way that like you'd be able to
02:21:26 Market it towards yourself you'd be able
02:21:28 to give people the why because marketing
02:21:30 is why you do it and so the why behind
02:21:33 like a minimalist training program would
02:21:34 be I only have two hours a week to train
02:21:38 in the gym I still want to be fit I
02:21:40 still want to be healthy uh I still want
02:21:42 to work on my business right the
02:21:43 marketing lays itself out for a person
02:21:46 that is very similar to you so in
02:21:48 summary everyone that has productized
02:21:51 themselves has done three things one
02:21:53 they improved their quality of life
02:21:54 through personal and professional
02:21:56 development two they learn necessary
02:21:58 skills and interests along the way to
02:22:00 increase their quality of life three
02:22:02 they started posting online regardless
02:22:04 of how basic they thought their
02:22:06 information was so here are three
02:22:08 questions that you can ask yourself to
02:22:10 brainstorm a profitable product idea so
02:22:13 one is what is the highlight of your day
02:22:15 is it writing is it yoga is it going to
02:22:17 the gym what is seamless for you to do
02:22:20 and learn about right or what do you do
02:22:22 for work is there something that you are
02:22:25 uh very good at that you'd be able to
02:22:27 teach other people is there something
02:22:29 that you have done that you may not
02:22:31 think is impressive but like you're the
02:22:34 only one that thinks that is impressive
02:22:36 or you're so like immersed in a specific
02:22:38 community of people that have done that
02:22:40 same thing that you think it's just
02:22:42 normal and that everyone has done that
02:22:43 and so a question about that the second
02:22:46 one which is what do you do better than
02:22:48 your peers or what do you do better than
02:22:51 most people is just that and the way you
02:22:54 can kind of test this is by how you
02:22:57 justify you doing that like Chris
02:22:59 Bumstead who's a Mr Olympia competitor
02:23:01 he mentioned one time that he had to
02:23:04 give up the normal life so he could uh
02:23:07 stay home and cook healthy meals or not
02:23:09 go out and drink and be tempted by junk
02:23:10 food because he had a mission or a goal
02:23:13 that he was so dead set on achieving
02:23:16 with a specific skill set of his that
02:23:18 his friends didn't get it but he knew
02:23:21 that it was going to lead to something
02:23:22 great so if there is something like that
02:23:24 in your life that you are genuinely
02:23:25 obsessed with why would you not turn it
02:23:27 into something that you can help other
02:23:29 people do that are like you so the third
02:23:32 way to brainstorm a product idea is to
02:23:35 look at who you follow and what they
02:23:38 sell because I'm assuming that you
02:23:39 follow people that you're interested and
02:23:41 following right you're learning
02:23:42 something from some people if you're
02:23:44 watching this video you're more on like
02:23:46 I get on social media to be educated
02:23:49 rather than entertained mainly and so I
02:23:51 guarantee that there are people selling
02:23:53 something right so if you like
02:23:54 self-improvement and you like uh online
02:23:57 business and you want to do something
02:23:58 like that then go and deconstruct my
02:24:01 landing pages go look at my emails go
02:24:02 look at all the things that I'm doing
02:24:04 and deconstruct it and figure out how
02:24:06 you can reverse engineer and kind of
02:24:07 emulate that and it goes for anything if
02:24:09 you are very big into fitness and you
02:24:11 follow a lot of Fitness people what are
02:24:13 they all doing that allows them to do
02:24:15 that full-time and so bonus number four
02:24:17 for those who haven't started if you
02:24:19 haven't started you have to be decisive
02:24:22 pick a path that slightly interests you
02:24:23 and just start because that will get you
02:24:26 to the point of knowing so much faster
02:24:29 than procrastinating like it doesn't
02:24:30 matter if you don't know what you're
02:24:32 doing it doesn't matter anything just
02:24:34 continuously learn and build according
02:24:36 to what you're learning watch the last
02:24:38 video on how I remember everything I
02:24:40 learned uh to understand that more so
02:24:43 here's a graphic as we always do at the
02:24:46 top we have knowledge and experience AKA
02:24:49 information or valuable information in
02:24:52 this case right that you attain through
02:24:55 the Journey of self-actualization isn't
02:24:57 it isn't once you self-actualize it's
02:24:59 along the way and documenting your
02:25:01 journey and then from that you break it
02:25:04 down into your brand your product and
02:25:06 your marketing with what you do how you
02:25:08 do it why you do it and then that equals
02:25:11 a onep person business or self-
02:25:12 monetization it's just a way of framing
02:25:14 your knowledge and experiences on online
02:25:17 in the form of brand product content
02:25:20 with consistent effort to put your name
02:25:22 out there and build your own public
02:25:24 resume that's what matters and so I want
02:25:26 to reiterate in what I talk about I'm
02:25:29 not talking about B2B info products I'm
02:25:32 not talking about business to business
02:25:33 I'm talking about productizing yourself
02:25:36 treating yourself as the niche writing
02:25:38 to yourself building to yourself and
02:25:40 monetizing that way and now a lot of
02:25:43 traditional marketers don't like that
02:25:45 approach and and I I can tell you just
02:25:49 from my results alone and the people the
02:25:51 big players that reach out to me asking
02:25:53 how to do the same that it doesn't have
02:25:55 to be as complicated as the copywriters
02:25:58 and marketers and salesmen make it seem
02:26:00 because I've done all of that I've done
02:26:02 all of that and it always sounds weird
02:26:04 to say it this way but I'm making 10
02:26:06 times more that I than I was by trying
02:26:08 to follow the copy and sales hacks out
02:26:11 there just being authentic with that
02:26:14 skill set like still using that skill
02:26:16 set to create compelling social media
02:26:19 posts and sales Pages that's good but
02:26:21 from an authentic lens and talking to a
02:26:24 Target customer that I know well and so
02:26:27 one crucial Point here is that when you
02:26:29 are building it has to be done in public
02:26:31 you have to be posting you have to be
02:26:33 building you have to be publishing you
02:26:35 have to be launching because you need
02:26:38 data we're talking about giving out
02:26:40 valuable information here and you need
02:26:43 data to know if the information is
02:26:45 valuable or not because Starving Artists
02:26:48 it's in the name Starving Artists like
02:26:51 to create what they think is valuable
02:26:54 and they get attached to their version
02:26:56 of value and then they Wonder like okay
02:26:59 why am I not selling anything this this
02:27:01 painting is beautiful and like nothing
02:27:04 against that if you want to do it as a
02:27:06 hobby that's great but if you want to do
02:27:07 it as a a full-time thing then you're
02:27:11 going to have to play back and forth
02:27:14 game with the market because again like
02:27:17 another big good reason behind this is
02:27:19 that you're trying to improve people's
02:27:21 lives right that's a good reason behind
02:27:23 this you're trying to improve people's
02:27:24 lives and if you're putting out these
02:27:26 things that people aren't buying and
02:27:28 they're not going through and they're
02:27:29 not reading and you can't hold their
02:27:30 attention is it really valuable like if
02:27:33 it's not getting results then you're
02:27:35 just going to have a bad time so you
02:27:37 have to iterate and pivot so let's dive
02:27:40 in and let's break this all down into
02:27:43 seven steps on how to create a
02:27:45 profitable information product with the
02:27:46 knowledge in your head the first one
02:27:48 which is a given but it needs to be
02:27:50 stated is to become above average in
02:27:53 select skills or interests motivation
02:27:55 gets you into this game learning is what
02:27:57 helps you continue to play creativity is
02:27:59 how you steer flow is how you turbo
02:28:01 boost the results beyond all rational
02:28:03 standards and reasonable expectations
02:28:05 Steven Cotler so we've we've discussed
02:28:07 this many times before and I I feel like
02:28:10 many of you are already studying and
02:28:12 learning and practicing skills or
02:28:13 interests and so here's something that
02:28:15 just most people don't want to hear if
02:28:17 you aren't getting results or you aren't
02:28:18 making money or you've been putting an
02:28:20 effort for a long time it's still a
02:28:23 skill problem it's because you aren't
02:28:25 skilled enough you haven't put in enough
02:28:27 time in the right direction with the
02:28:29 getting the right data and iterating to
02:28:32 the point of knowing what actually gets
02:28:33 results with that skill because someone
02:28:35 asked me on social media the other day
02:28:37 like hey why I've been doing everything
02:28:40 that the the social media growth people
02:28:42 say to do I've been doing all the
02:28:43 fundamentals but why am I not growing
02:28:45 and it's because it's it's a skill
02:28:47 problem because on social media the
02:28:48 common advice is like comment on big
02:28:50 accounts uh DM people and things like
02:28:53 that but if you aren't seeing results
02:28:55 it's usually because you weren't seeing
02:28:57 the missing piece in the skill set
02:28:59 that's going to make it work is it your
02:29:01 messaging like if you're uh not very
02:29:04 good at speaking English is it your
02:29:05 English do you need to touch up on that
02:29:07 like another weird thing is like on
02:29:09 Twitter like do you put a space before
02:29:12 your punctuation when writing right like
02:29:14 how people sometimes write like a
02:29:17 question mark with a space before it and
02:29:19 I know that's like a common thing for a
02:29:20 lot of people but when you're doing it
02:29:22 in a professional manner online and
02:29:23 trying to make an income from it it's
02:29:25 just not going to cut it you have to
02:29:26 have like good grammar and so that's
02:29:29 those are just a few examples but there
02:29:30 may be something that you are missing in
02:29:33 the skill that is preventing you from
02:29:35 getting results so step number two is to
02:29:37 build something with those skills every
02:29:39 single day so we talked about this in
02:29:41 the last video so I'll keep this brief
02:29:43 but you learn more when you you build
02:29:47 and learn to apply to what you're
02:29:50 building and then you teach to fill in
02:29:51 the knowledge gaps or identify the
02:29:53 knowledge gaps you have and fill the
02:29:55 fill in the blanks with learning and so
02:29:57 if you're learning marketing then build
02:29:59 a brand or practice on a portfolio piece
02:30:02 or just practice for do a per
02:30:04 permissionless apprenticeship where you
02:30:07 create something let's say like a
02:30:08 website for your favorite brand you can
02:30:11 send it to them sure but you can also
02:30:12 just do it for practice now of course my
02:30:14 favorite way of doing this is a personal
02:30:15 brand because you can create your own
02:30:17 website you can write your own content
02:30:19 you can create your own email list you
02:30:21 can write your own emails you can design
02:30:22 your own profile picture design your own
02:30:24 Banner there is a plethora of the most
02:30:27 high value skills that you can learn and
02:30:30 apply to a personal brand so number
02:30:32 three is document your learnings
02:30:34 findings or results so my favorite way
02:30:37 to think of this is to just think of
02:30:38 social media as a public note taking
02:30:41 software a public journal and a public
02:30:43 school because when I'm creating these
02:30:45 or um um when I'm writing a newsletter
02:30:48 or something like that I have everything
02:30:49 on Twitter right I can do Twitter
02:30:51 advance search and I can just look up
02:30:53 the word valuable from any of my tweets
02:30:55 and then I just have stuff to go off of
02:30:57 so it's a note-taking system um it's a
02:30:59 journal CU I can put my thoughts my
02:31:01 relatable thoughts and worries and ideas
02:31:04 and other things like that and it's just
02:31:06 good to practice writing okay and now
02:31:08 step number four is very important and
02:31:11 that is to experiment for holistic
02:31:14 understanding and so I've always loved
02:31:16 doing things my own way and my own way
02:31:19 is implementing the best teachings from
02:31:22 various sources until I have a better
02:31:25 way of doing it or a unique way of doing
02:31:28 it so Fitness being an example is that I
02:31:33 used someone's initial program like
02:31:35 strong lifts 5x5 to get into the gym and
02:31:38 start lifting but then I studied someone
02:31:40 like grego Gallagher who only trains 2
02:31:42 to 3 days a week very different training
02:31:44 style and then I tried Wendler 53 1
02:31:46 which is powerlifting then I've tried
02:31:48 like super high volume uh bodybuilding
02:31:51 splits and with that I have so much
02:31:53 different data and I understand that
02:31:55 there are billions of different ways to
02:31:58 go about getting one specific result and
02:32:00 that if I can find a way that I
02:32:02 genuinely enjoy doing myself create my
02:32:04 own program for me I could go and
02:32:08 package that up and sell it to someone
02:32:09 else I could probably plug it in this
02:32:11 video and make a decent income maybe if
02:32:14 I like took off my shirt and marketed
02:32:16 myself and like my fitness stuff a bit
02:32:19 more I could because I'm a personal
02:32:21 brand that's why I like them so much is
02:32:23 that they're so Dynamic right I don't
02:32:26 have to stick to a specific Niche if I
02:32:28 don't want to As Long As I make my
02:32:30 interest interesting to you and so the
02:32:32 same thing goes with diet it's like I've
02:32:34 tried If It Fits your Macros I've tried
02:32:36 ancestral stuff I've tried veganism I've
02:32:38 tried keto and from those I get
02:32:41 something new every single time right so
02:32:43 me trying Greg duet's diet where it's
02:32:45 low calorie Foods I really enjoyed his
02:32:48 anabolic French toast so I eat that
02:32:50 quite a bit but on the ancestral side of
02:32:52 things it's like well I know that liver
02:32:55 is very nutrient dense so I'm going to
02:32:57 incorporate that somehow and the same
02:32:59 thing with like ground beef and eggs and
02:33:01 other things and I gain this big picture
02:33:03 understanding that allows me to create
02:33:05 10 times more valuable information than
02:33:08 the people that are just trapped in one
02:33:09 ideology the future belongs to those
02:33:12 that can deliver holistic nuanced but
02:33:16 interesting information to other people
02:33:19 that is valuable in this upcoming
02:33:23 century and so this is the way of the
02:33:25 synthesizer or uh it is the career path
02:33:29 as we talked about for self-improver or
02:33:30 poly Mass it's a way to study all angles
02:33:35 of one of your specific interests or
02:33:37 multiple interests and talk about your
02:33:40 findings the things that are valuable
02:33:42 there the signal amongst the noise so I
02:33:45 like to think of creators as JJs or idea
02:33:49 junkies because DJs or dis junkies is it
02:33:53 junkies or junkies I think it's junkies
02:33:55 dis junkies they do exactly what
02:33:57 creators do but with music so elect EDM
02:34:01 or electronic dance music is something
02:34:02 that's relatively new but new genres and
02:34:05 sub genres are being created every
02:34:07 single week like there are just so many
02:34:10 and you don't find that in like
02:34:12 traditional music this is what
02:34:14 technology has opened for human beings
02:34:16 is the ability to be infinitely creative
02:34:19 because in Regular Music you have like
02:34:21 jazz R&B country rock and roll other
02:34:23 things like that but then in in EDM or
02:34:27 electronic dance music you have like
02:34:29 Rhythm zap step dub step Grim step like
02:34:33 all of these different things which are
02:34:35 slightly different from each other
02:34:37 they're just minor distinctions between
02:34:39 the two but that's how people separate
02:34:42 themselves from the crowd that's how
02:34:43 people stand out because they have the
02:34:45 techn technology to do so you have the
02:34:47 information available to you to become
02:34:50 an idea junkie and synthesize an entire
02:34:53 philosophy of your own into internet
02:34:56 content so ideas are the sounds and then
02:34:59 when you mix them together the content
02:35:01 are the songs so create your mix play it
02:35:04 Loud and attract an audience so step
02:35:07 number five is to iterate on your
02:35:08 process for efficiency and results so
02:35:11 once you have once you've been doing
02:35:13 this right you've been pursuing your
02:35:14 goals for a better life you've
02:35:16 encountered problems you're learning the
02:35:17 skills to overcome them like you want to
02:35:19 make more money so you learn marketing
02:35:20 and you start freelancing or you start
02:35:22 an agency or you start a personal brand
02:35:24 and you get results you usually have the
02:35:27 information to create your own process
02:35:28 for replicating those results right if I
02:35:31 want to be productive every single
02:35:33 morning then I need to sit down and I
02:35:34 need to write down my three priority
02:35:36 tasks and I need to remind myself of my
02:35:38 vision for my future I need to uh close
02:35:41 all my browser tabs and other things in
02:35:43 business these are called Sops or
02:35:45 standard operating procedures so you are
02:35:48 going to write down steps of how you get
02:35:52 to a specific result and then you're
02:35:54 going to follow that and you're going to
02:35:56 encounter problems and you're going to
02:35:57 be like oh that could be a bit different
02:36:00 and then you're going to change that and
02:36:02 make it better until it is valuable
02:36:04 enough to offer in a product and create
02:36:06 a curriculum around so I had an sop for
02:36:10 creating websites for my clients or
02:36:12 myself I just created steps and I turned
02:36:14 it into a course and I filmed videos
02:36:16 going over those steps and talking about
02:36:18 the nuances in 2hour writer my course I
02:36:21 created a system that allowed me to
02:36:23 write newsletters that are arguably um
02:36:26 more deep and thought-provoking than a a
02:36:30 lot are in the Creator space right and
02:36:33 so that's different that's valuable and
02:36:34 people want to learn that and so I
02:36:36 packaged it up I put my system in notion
02:36:39 and I built a curriculum around it and
02:36:42 now I can sell that and it gets people
02:36:44 similar results and so if you download
02:36:46 any of my products even my free products
02:36:48 you can see this right deconstruct the
02:36:50 landing pages like go to the power
02:36:52 planner see what I promise and see the
02:36:54 system that I created and turned into a
02:36:56 planner for 7 days to genius these are
02:36:58 free that's how I have creative ideas
02:37:01 through note taking and I created my own
02:37:02 system from that right you can use other
02:37:05 people's systems as inspiration I use
02:37:07 Smart notes and zle Casten in order to
02:37:09 create What I Call Value notes and now
02:37:12 I'm creating an entire software around
02:37:14 that system that I can sell so step
02:37:17 number six is to steal marketing and
02:37:20 structure that already Works sell what's
02:37:22 already selling this is the best single
02:37:25 piece of counterintuitive advice I've
02:37:27 ever received in my career I created the
02:37:28 two-hour writer because I knew how
02:37:31 profitable the writing Niche was in my
02:37:33 little corner of Twitter people I knew
02:37:35 people that were banking uh like23
02:37:39 million a year from just running a
02:37:41 cohort on basic writing they weren't
02:37:44 promising any kind of money like it
02:37:46 wasn't a make money online product um it
02:37:48 wasn't anything fancy it was just learn
02:37:50 how to write they had good compelling
02:37:53 copy in a sales page but they were
02:37:55 pulling like 2 to three million and so
02:37:56 I'm like I write every single day I'm
02:37:58 going to get in on this and on Black
02:38:01 Friday I did $130,000 in sales in 3 days
02:38:05 and so even with this to to make it
02:38:07 easier on myself when I went to go and
02:38:09 create a writing product I would go
02:38:11 throughout their funnels their emails
02:38:13 and their landing pages and I would take
02:38:15 things like the headlines the burning
02:38:17 problems that they talk about the offer
02:38:19 and the curriculum structure the
02:38:21 guarantee benefits FAQs and the rest the
02:38:24 positioning uh like them not being how
02:38:28 to make money online with writing and so
02:38:30 that's just inspiration that is so much
02:38:31 information at my fingertips for me to
02:38:34 replicate clearly not just copy and
02:38:36 paste because I have my own way of doing
02:38:38 it and I have to articulate that but the
02:38:41 structure and the the why behind why
02:38:43 that works and so my first product was
02:38:45 an ebook on how to freelance with web
02:38:47 development and I created it because I
02:38:49 knew it would sell I had personally
02:38:52 bought a freelancing product before I
02:38:54 knew that as a developer that I was that
02:38:57 I loved buying courses I could not stop
02:39:00 buying courses it didn't matter if it
02:39:01 was the same topic over and over again
02:39:03 and so that is how I learned that buyers
02:39:05 buy again so if I simply put a
02:39:09 freelancing product for web developers
02:39:11 in front of web developers and it was
02:39:13 good I knew that I was going to make at
02:39:15 least some form of an income from it and
02:39:17 then I can iterate and make it better
02:39:18 from there and make more and I also knew
02:39:21 that most web developers were buying the
02:39:23 courses on like course platforms like
02:39:25 you to me so if I wanted to pull in an
02:39:27 actual sustainable income I knew that I
02:39:29 would have to create a personal brand
02:39:31 and sell to my audience because then I
02:39:35 wouldn't have to deal with that entire
02:39:37 competition then I have a personal
02:39:39 Monopoly which we're going to talk about
02:39:40 in two videos from now but that's pretty
02:39:43 much it so step number seven is to build
02:39:45 distribution and systemize promotions so
02:39:48 there are a lot of moving pieces in
02:39:49 business brand is one of them but you
02:39:51 don't have to change that too much once
02:39:53 you have like your brand it's pretty
02:39:56 much solidified product you yeah you're
02:39:59 going to update it and you're going to
02:40:00 change it and you're going to iterate a
02:40:01 few times but it's going to be um like
02:40:04 few and far between compared to content
02:40:07 and promotions so content is for
02:40:09 building distribution an audience an
02:40:12 email list the community if you feel
02:40:14 like it and then marketing is
02:40:15 Distributing your product through
02:40:18 promotions so plugging in your social
02:40:20 post promoting in your newsletter
02:40:22 changing up the angle and the messaging
02:40:24 and the only way you're going to succeed
02:40:26 in this great online game is through
02:40:28 testing persistence and iteration right
02:40:30 with promotions it's it's kind of
02:40:32 obvious you put out a promotion let's
02:40:34 say just one time you choose a specific
02:40:37 angle so for writing I'm like here's a
02:40:40 skill you can learn in your free time
02:40:42 crappy angle but whatever and let's say
02:40:44 it sells x amount or it sells nothing
02:40:47 and if it sells nothing then I need to
02:40:48 dig deeper into that and I need to look
02:40:50 okay how many clicks did that get how
02:40:52 many actually got to the landing page uh
02:40:54 what tweet was it under what was I
02:40:55 talking about that day and then you can
02:40:57 slowly start to change things up day
02:40:59 after day after day after day until you
02:41:01 hit this angle that just sells really
02:41:03 well and then you're moving in the right
02:41:05 direction then you take that and you
02:41:06 make a spin-off of it because content
02:41:08 and promotions is about saying one
02:41:11 validated valuable thing 1,000 different
02:41:14 ways from 1,000 different angles and so
02:41:16 this is why it's a game of time and
02:41:18 consistency is because the first year is
02:41:21 just you're going to hit wall after wall
02:41:23 after wall you're going to fail fail
02:41:24 fail unless you have prior experience
02:41:26 but in 1 to three years and after
02:41:28 testing and iterating so many different
02:41:30 times and just having it solidified in
02:41:32 your head of what is validated what is
02:41:35 valuable and what are the best content
02:41:38 and promotion angles that you can go for
02:41:41 then that's just like exponential growth
02:41:43 at that point because you're
02:41:44 consistently putting out top-notch
02:41:46 content and promotions so you learn to
02:41:49 harness the power of self-awareness and
02:41:51 intuition so the caveat here is that you
02:41:54 have to start writing building and
02:41:57 promoting and if you're anxious or
02:41:59 you're fearful about this you have to
02:42:01 remember that the unknown becomes known
02:42:04 with time if you it's not really like
02:42:06 this but if you threw yourself into the
02:42:08 middle of the ocean and didn't really
02:42:09 know how to swim if you were able to
02:42:11 breathe and live you'd eventually learn
02:42:13 how to swim right that example but you
02:42:15 get the point and so you'll have to lean
02:42:17 into it at some point and it might as
02:42:24 now the oneperson business road map 99%
02:42:30 of creators make this mistake this is a
02:42:33 video in the series that we've been
02:42:35 doing on one person businesses business
02:42:38 eye and this one is meant to give
02:42:40 somewhat of a road map just along your
02:42:42 journey to know what to expect because
02:42:44 there's different stages which will dive
02:42:45 into but I I don't want other people
02:42:49 like looking at what other people are
02:42:50 doing in business and expecting that
02:42:52 they should do the same thing because a
02:42:55 100,000 follower account that's making a
02:42:57 billion million dollars a year is not
02:42:59 going to be anything doing anything
02:43:01 remotely similar to what you should be
02:43:03 doing at the beginning so to start this
02:43:05 off this video is sponsored by me
02:43:07 because digital economics you don't have
02:43:10 to enroll in it as a cohort anymore it
02:43:13 can be enrolled in as a self-paced
02:43:16 course now so it's not closed off till
02:43:18 February you can get in at any time and
02:43:21 so in a nutshell I'll let you explore if
02:43:22 you want to I'll save the promotion for
02:43:24 later but you can just go to the link in
02:43:26 the description click see what it's all
02:43:28 about but in short it's productizing
02:43:30 yourself everything we've been talking
02:43:32 about in this onep person business
02:43:33 series it is systems for doing that with
02:43:35 a notion Command Center so templates to
02:43:38 just plug and play create your brand
02:43:40 write content systemize it create a
02:43:43 product create a service make it
02:43:44 profitable for from the very start with
02:43:46 zero experience and how to promote and
02:43:48 automate promotion so you cons
02:43:50 consistently make sales so it's growing
02:43:52 your brand with content leading people
02:43:54 into your product or service and then
02:43:56 automating that or systemizing it to two
02:43:58 to four hours a day so you can continue
02:44:00 to grow and monetize with time so now
02:44:03 let's get back into it so if you're a
02:44:05 oneperson Creator business or want to be
02:44:08 pay attention because I've been in this
02:44:10 game for three years now in the Creator
02:44:13 game right I did freelancing and other
02:44:14 stuff for that so I had a little bit of
02:44:16 a head start when I got into the whole
02:44:18 Creator scene now I've seen accounts
02:44:21 that are small and large fall off the
02:44:23 map I've also seen small accounts making
02:44:25 100,000 a month I've also seen huge
02:44:28 accounts with a ton of followers making
02:44:30 less than $1,000 a month and most people
02:44:32 see one or the other and just think it's
02:44:34 a bad thing I'm here to tell you that
02:44:35 you can do both you can grow big and you
02:44:38 can monetize because like the classic
02:44:40 saying is that like you don't want to
02:44:43 aim for followers or just grow really
02:44:45 fast in followers because then you're
02:44:47 not going to be able to monetize because
02:44:48 they're very generic and then it's like
02:44:50 if you understood marketing to any
02:44:52 extent you can raise the awareness level
02:44:55 of that audience to the point of being a
02:44:57 buyer and if you stick at a low audience
02:45:01 and you're in that cycle of I need to
02:45:03 reach out and do manual labor or have
02:45:05 some form of system outside of what I've
02:45:07 built in order to land clients I don't
02:45:10 see that as sustainable right we want to
02:45:12 continue to grow and evolve to the point
02:45:14 of where we can control our time and
02:45:16 income the things that we work on and
02:45:18 just have complete control over our
02:45:21 lives and our businesses but still
02:45:23 providing value and doing what we're
02:45:25 supposed to do as a business but not
02:45:27 getting trapped in one specific stage so
02:45:29 I'm here to tell you that you can do
02:45:31 both of the above grow big if you have
02:45:33 the skill it's a skill it's not a luck
02:45:35 or just like growing out of nowhere it's
02:45:36 a skill social media is a skill and you
02:45:39 can create an offer ladder of valuable
02:45:41 products and services that allow you to
02:45:44 uh pull in and income preferably doing
02:45:46 what you enjoy because that's what your
02:45:48 offer or product should revolve around
02:45:50 and decreasing the time you spent on
02:45:51 actually fulfilling that product or
02:45:53 service and so we do this with something
02:45:55 that most people just skip over or don't
02:45:57 think about at all and that is leverage
02:45:59 in this case specifically it's digital
02:46:02 leverage so I'll paint a picture of what
02:46:04 I mean here and it always sounds
02:46:06 self-aggrandizing like when I say it
02:46:08 this way I but it's just to paint a
02:46:10 picture right so I have 500,000 plus
02:46:13 followers across different social media
02:46:15 platforms YouTube is one of my smallest
02:46:17 and with that like on Instagram I can
02:46:19 reach out to I have multiple celebrities
02:46:21 following me I can reach out to almost
02:46:23 anyone and get a reply your average
02:46:25 freelancer who wants to work with these
02:46:27 celebrities cannot do that and that's
02:46:30 part of what I'm saying here is that if
02:46:31 you had an audience and didn't even sell
02:46:33 through it or even talk about let's say
02:46:35 web design as your freelance service I
02:46:37 could get in front of a celebrity and
02:46:40 potentially persuade them to purchase
02:46:42 Web Design Services from me just in the
02:46:45 DMS alone I can also promote a product
02:46:47 or service to my audience and have it
02:46:49 reach 10x the followers that I have
02:46:52 because the network effect right my
02:46:55 promotions and my content are not only
02:46:56 reaching my followers but their
02:46:58 followers as well so 500,000 And if
02:47:01 every single person had like 500
02:47:03 followers that follow me then multiply
02:47:06 that or I have multiple people with over
02:47:08 a 100,000 follower audiences following
02:47:10 me because that's what creators do is
02:47:12 just follow each other and so I have a
02:47:14 lot more potential traffic than just
02:47:17 those 500,000 followers that compounds
02:47:20 and along with that I can increase or
02:47:22 decrease my income as much as I want to
02:47:24 depending on how much I want to work
02:47:25 what new projects I'm working on if I
02:47:27 want to work on new projects etc etc and
02:47:30 just to like put a cherry on top if I
02:47:32 really wanted to I couldn't do this
02:47:34 before if I didn't have a lot of
02:47:35 followers and that's why I always find
02:47:36 it funny people telling you not to gain
02:47:39 a lot of followers if no one's saying
02:47:40 this you're probably not in the social
02:47:43 media circle of people saying this but
02:47:44 but marketers on social media do say
02:47:47 this so if I really wanted to I could
02:47:48 make $50,000 in 24 hours and if I really
02:47:52 wanted to push it and like step moral
02:47:53 boundaries which I don't want to do
02:47:55 because it doesn't feel good I could
02:47:57 make 100,000 in 24 hours or even more
02:47:59 and on special occasions like Black
02:48:01 Friday when it's Justified I made
02:48:04 $139,000 in the course of 3 to 4 days
02:48:07 and I know screenshots can be
02:48:08 photoshopped and you may not believe it
02:48:11 but I'm just putting it out there and so
02:48:14 before we dive further I have to preface
02:48:16 once again that this is for one person
02:48:19 creator businesses this is for people
02:48:21 that want to talk about their interests
02:48:23 build an income doing so not hire many
02:48:25 employees if any at all and unlock that
02:48:27 level of Freedom that you can that
02:48:29 technology has allowed the individual to
02:48:32 do for themselves so this is not for
02:48:34 Freelancers or it can be for Freelancers
02:48:37 if you want to build an audience but
02:48:39 overall the the main message I'm trying
02:48:41 to put out here is if you have a goal of
02:48:43 your own and this this video does not
02:48:45 align with your goals don't let flashy
02:48:47 screenshots or other things distract you
02:48:48 from the goal you can still watch it and
02:48:50 gain awareness but overall just keep
02:48:52 that in mind the internet enables 8
02:48:55 billion monopolies to make things simple
02:48:58 your brand as a Creator or your personal
02:49:00 brand is based around what you want out
02:49:02 of life the thing that you are leading
02:49:04 your followers towards and everyone has
02:49:06 the same desires and those desires or
02:49:09 those problems or those goals all fall
02:49:11 under the Eternal markets this is a very
02:49:13 important concept for you to understand
02:49:15 the Eternal markets are health wealth
02:49:17 relationships and a bonus is happiness
02:49:20 so the first three of those health
02:49:22 wealth and relationships are survival
02:49:25 based they're self-actualization based
02:49:27 and the last one happiness is
02:49:28 self-transcendence based and these
02:49:30 markets are where all burning problems
02:49:33 exist because that's like survival
02:49:36 problems are the most burning problems
02:49:37 that's what people are trying to solve
02:49:39 no matter which way they're doing it if
02:49:40 they're starting a business it's because
02:49:41 they're usually trying to fix some part
02:49:43 of their survival if they're buying a
02:49:45 nice car it's because they're usually
02:49:46 trying to uh survive via status and so
02:49:50 with these markets that's how you create
02:49:53 a compelling angle for your marketing or
02:49:55 just products or brand or content in
02:49:57 general is by targeting these relevant
02:50:00 profitable and Evergreen markets but now
02:50:02 we don't just want a normal old personal
02:50:05 brand or Creator we want a personal
02:50:08 Monopoly Like the nval quote said a
02:50:10 monopoly Irreplaceable is a good word
02:50:13 but how do we become irre placeable by
02:50:15 pursuing your genuine curiosity because
02:50:18 that's what makes you you and you are
02:50:20 the only you on this planet so if you
02:50:23 want a desaturated niche of one you are
02:50:27 the niche but the thing is is most
02:50:29 people can't pursue their curiosity at
02:50:31 least not consistently or full-time why
02:50:34 because their attention is being
02:50:35 manhandled by their base psychological
02:50:37 needs self actualization the the
02:50:40 hierarchy of needs that is a need not a
02:50:43 want for living the good life so your
02:50:46 future isn't about competition with
02:50:48 others it's about competition with your
02:50:51 distracted mind meaning an exceptional
02:50:53 future belongs to those who can Master
02:50:55 their survival pursue their genuine
02:50:57 curiosity and pass down what they
02:50:59 learned along the way so improve
02:51:01 yourself solve your own problems master
02:51:03 your survival document your journey
02:51:06 pursue your curiosity and separate
02:51:07 yourself from the crowd how you do this
02:51:10 is unique to you if this helps you
02:51:12 understand it more your story is your
02:51:14 brand right a story it has its highs and
02:51:16 lows it has problems that you overcome
02:51:19 over and over it's like an endless story
02:51:21 and as many marketers know stories are
02:51:24 what sell stories is just how humans
02:51:27 make sense of the world Transformations
02:51:29 with things like sales or the sales
02:51:31 process and you implying a
02:51:32 transformation that is a story when
02:51:34 you're writing copy or copywriting it
02:51:36 always starts with a lead which
02:51:38 illustrates a problem and agitates a
02:51:40 problem and then it shows you how to
02:51:41 overcome it and then it gives you like
02:51:43 testimonials on how to do so for proof
02:51:45 and it's just marketing and sales are
02:51:47 just different tactics with a foundation
02:51:49 of human psychology that help you uh
02:51:52 show someone that they can transform and
02:51:54 preferably help them to transform that
02:51:57 is the right way of doing marketing and
02:51:58 sales there's of course like
02:52:00 exploitation and manipulation in this to
02:52:03 reach a non-mutual benefit and that's
02:52:05 what's labeled as a scam it's promising
02:52:07 a certain thing and not being able to
02:52:09 deliver on it so I'm just putting this
02:52:11 out there is that you have to be able to
02:52:13 deliver on something and if you can't
02:52:16 and you don't refund them that's a scam
02:52:17 so I always give this example of if I'm
02:52:20 pursuing Financial Freedom as just like
02:52:21 a big broad goal my path to get there is
02:52:24 going to be completely different from
02:52:25 someone else's if I'm going to learn a
02:52:28 skill like web design in order to
02:52:29 freelance to unlock Financial Freedom
02:52:31 while another person goes to like a
02:52:33 high-paying Tech job and then starts
02:52:35 investing and then eventually retires
02:52:37 those are completely different path
02:52:38 they're completely different stories
02:52:40 with different problems but it helps
02:52:42 people reach the same goal and that
02:52:43 story is is valuable to the generation
02:52:45 under you that's what people want to
02:52:47 follow along with right that's why you
02:52:48 watch a movie or read a book is because
02:52:50 of an interesting story so if you can
02:52:52 put yours out online while still
02:52:54 Distributing like actionable advice and
02:52:56 valuable information along with it then
02:52:58 you've you've created your own personal
02:53:00 Monopoly or mental Monopoly is how I
02:53:02 like to call it so why is this important
02:53:04 because that's what we're here to do is
02:53:06 self-actualize and transcend you pass
02:53:08 down your lessons and you help others
02:53:10 get there faster and so if enough people
02:53:12 do this just imagine what kind of world
02:53:14 we can create I I am truly like maybe
02:53:17 I'm [Â __Â ] delusional who knows but I
02:53:19 am like I feel like I'm putting across a
02:53:21 good message here of one improve
02:53:23 yourself help others improve themselves
02:53:25 with your prior experience and both of
02:53:28 you reap the benefits of doing so right
02:53:30 and so if enough people self-actualize
02:53:32 and transcend through this method with
02:53:34 business as their vessel to do so then
02:53:36 they open up more people to the
02:53:38 potential of creative problem solving
02:53:40 right using their minds for something
02:53:43 else rather than themselves right
02:53:44 selflessness after you solve your self
02:53:46 selfish needs creativity Innovation and
02:53:49 Discovery through the pursuit of
02:53:50 curiosity are what will take us into the
02:53:53 next phase of evolution whatever it may
02:53:55 be build distribution then build
02:53:58 whatever you want in life as Joo willing
02:54:01 says discipline equals freedom but in
02:54:03 business especially this one person
02:54:05 business distribution equals Freedom
02:54:08 distribution this is an important
02:54:09 concept this is a very important concept
02:54:11 that again not many people talk about
02:54:14 right This falls under digital leverage
02:54:15 but everyone is focused on like the
02:54:17 generic social media tactics
02:54:19 distribution from the lens of a Creator
02:54:21 business is the potential traffic that
02:54:23 you have to send to a product service or
02:54:26 just like some crevice of the internet
02:54:27 or some internet content or something
02:54:29 and so there are three types of
02:54:31 distribution there is built borrowed and
02:54:33 bought so you build distribution by
02:54:36 growing on social media right that's
02:54:38 what social media is nowadays it's a way
02:54:41 to gather an audience or readership for
02:54:43 the value that you are providing fting
02:54:44 and the more people you have there you
02:54:47 retain that audience right but the next
02:54:48 thing you should do is deplatform them
02:54:51 because social media can go away at any
02:54:53 time it may not it may and especially if
02:54:55 you're polarizing in post like
02:54:57 controversial takes you could get
02:54:59 canceled from the platform and lose your
02:55:01 entire audience so deplatform them by
02:55:04 sending them to an email list because
02:55:06 nobody can take emails away from you or
02:55:09 a community a telegram Channel something
02:55:11 like that and continuously feed them
02:55:12 into that and deliver more value in
02:55:15 depth in those areas and so that is the
02:55:17 most important one is building
02:55:18 distribution right because you're not
02:55:20 borrowing it or paying for it it's kind
02:55:23 of in your control but the next one is
02:55:25 borrowing distribution and this is for
02:55:26 things like podcasts where you can get
02:55:29 on someone else's podcast and promote
02:55:30 yourself and your products you can pay
02:55:32 for a podcast sponsor that kind of falls
02:55:34 under paid um but other things like uh
02:55:38 you being mentioned in someone's
02:55:39 newsletter or you doing a guest post on
02:55:42 someone's blog or just someone
02:55:45 retweeting you and you getting to borrow
02:55:47 that traffic but at the same time it's
02:55:51 it's spilling over into your own built
02:55:53 traffic when you're doing things like
02:55:55 like you get retweeted or shared on
02:55:57 Instagram by a big account and so the
02:55:58 best way to do this is we talked about a
02:56:00 personal Monopoly but the next thing is
02:56:02 the mental Monopoly which I like to kind
02:56:05 of frame as just having great ideas that
02:56:07 people tied to you right we'll talk
02:56:09 about this more but it's like when you
02:56:11 read your favorite book or when I ask
02:56:13 you what your favorite book is and you
02:56:15 say oh it's the Power of Now by eart toy
02:56:18 and then you think of an idea that you
02:56:20 learn from that book that you attribute
02:56:22 to him that's what I mean right when you
02:56:24 put out consistently good ideas that
02:56:26 stick in people's heads when they come
02:56:28 across something in their life that
02:56:29 reminds you of of that idea they're
02:56:31 going to be reminded of you and that's
02:56:33 what makes you unique among the people
02:56:35 that are just putting out generic
02:56:36 content and quotes and so lastly you buy
02:56:39 distribution by like paying for ads like
02:56:41 Google Facebook Instagram Etc you can
02:56:45 also pay for shoutouts but these all
02:56:47 like overlap right so you can pay for
02:56:49 shoutouts from people to borrow Their
02:56:51 audience and have some of that spill
02:56:53 over into yours but overall out of all
02:56:55 three of those you should focus on
02:56:57 building your own distribution so here
02:57:00 is an image of my current distribution
02:57:03 Network right so at the top I I like to
02:57:06 think of a brand as having three pillars
02:57:08 which is growth authenticity and
02:57:10 Authority so at the top with growth
02:57:12 Twitter Instagram link in those are my
02:57:14 top of funnel like growth that's how I
02:57:16 build distribution is with short form
02:57:19 content on the platforms where it's much
02:57:20 easier to control growth with things
02:57:23 like shares as opposed to authenticity
02:57:25 in the bottom right with podcast YouTube
02:57:28 newsletter even like blog SEO would fall
02:57:30 under that that's where I talk more and
02:57:34 like give more actionable advice but
02:57:36 also work in some of my own language
02:57:38 because podcast YouTube SEO they're much
02:57:40 slower to grow and I prefer to grow with
02:57:43 Twitter and Instagram LinkedIn and then
02:57:45 transfer those over to the podcast
02:57:47 YouTube or blog or newsletter and then
02:57:50 in the bottom left to build Authority
02:57:52 it's either for me it's a course cohort
02:57:54 and Community but for many people I'm
02:57:57 writing a book right now and for others
02:57:59 it can be more than that it's just a
02:58:00 product that allows people to buy from
02:58:03 you invest in you them get something
02:58:05 valuable in return and that exchange be
02:58:07 meaningful right people that haven't
02:58:09 started a business before usually think
02:58:12 like oh sales is bad and and they go and
02:58:15 buy stuff every day that they absolutely
02:58:17 love right and so in the middle of the
02:58:19 graphic the brand revolves around my
02:58:20 interest expertise and experience and
02:58:22 these all overlap right your income
02:58:25 lifestyle and freedom are limited by the
02:58:27 amount of time your products take to
02:58:28 fulfill so with a projected
02:58:31 62% of jobs being threatened by
02:58:33 Automation in the next decade it makes
02:58:35 sense that the highest paid individuals
02:58:37 will be the ones that Leverage The Power
02:58:39 of their mind the creative ability
02:58:41 knowledge and experience in their mind
02:58:43 right right so in the last one person
02:58:46 business video I went over how you have
02:58:48 a $100,000 product in your head AKA
02:58:50 based on your knowledge and experience
02:58:52 so you can go watch that one if you want
02:58:54 to understand building or creating a
02:58:56 product and so with this when you have
02:58:58 an absurd amount of distribution like
02:59:00 traffic built but you have you only have
02:59:02 a service like a freelance service or
02:59:04 agency service or coaching service that
02:59:06 requires your time to fulfill and not a
02:59:09 digital product or you haven't
02:59:10 productized as you grow in order to free
02:59:13 up more time and be able to take on uh
02:59:15 more customers and you're going to have
02:59:17 a bad time so if you don't have a
02:59:19 product in place as you're growing that
02:59:20 will sell fulfill and maintain itself
02:59:22 while you sleep than an influx in
02:59:25 traffic let's say from someone
02:59:26 mentioning you on a podcast or you going
02:59:28 on someone's podcast and you having an
02:59:30 overabundance of potential clients or
02:59:32 customers and you not being able to
02:59:34 handle them or take them on there's I
02:59:37 mean it's a pretty wise decision by the
02:59:40 time you're growing and growing to Pivot
02:59:42 out of client work or hire someone else
02:59:44 on but since we are talking about this
02:59:46 from the lens of the one person business
02:59:48 it's better to productize and just be
02:59:50 able to control your own time and so
02:59:52 another thing that people skip over is
02:59:53 that the more people you help the more
02:59:55 leverage you have right this is why I
02:59:57 think authors have so much more leverage
02:59:59 than let's say like a $200,000 a month
03:00:03 agency is because their are their ideas
03:00:06 are in more people's hands right they
03:00:08 impact more people and have more
03:00:10 dedicated fans to the point is and and
03:00:12 this isn't all about money but if they
03:00:14 were to go and sell something like a
03:00:15 coaching service they could charge
03:00:17 outrageously high prices if they wanted
03:00:19 to or they could just do like an
03:00:22 automated or have like a cohort style
03:00:24 thing and sell so much more than the
03:00:25 people that are doing the direct
03:00:27 Outreach left and right internet content
03:00:29 is idea Warfare on mental real estate
03:00:32 most oneperson business beginners don't
03:00:34 see internet content for what it is it's
03:00:36 not about catching attention it's
03:00:38 important but it's not about catching
03:00:39 attention it's not about gaining the
03:00:40 most followers it's not about having the
03:00:42 most engagement it's about valuable
03:00:44 ideas and valuable ideas equal relevant
03:00:48 understandable and actionable to the
03:00:49 point of being spread without personal
03:00:52 effort so the more perspective shifting
03:00:54 ideas that you put out into the world
03:00:56 the more mental real estate in the
03:00:58 collective psyche you are going to
03:01:00 occupy like how an author and let's say
03:01:02 The Power of Now and how he kind of put
03:01:05 mindfulness on the map of a chunk of the
03:01:08 collective psyche and so if you want
03:01:10 help with these big ideas and other
03:01:12 things like that I talk about it all the
03:01:13 time and are writer my writing course uh
03:01:16 it talks about like persuasive writing
03:01:18 and idea generation in the Practical
03:01:21 setting of building a social media
03:01:22 audience so the big problem with all of
03:01:24 this is that most creators are
03:01:26 encouraged to steal or swipe High
03:01:30 performing ideas and this isn't a bad
03:01:32 thing it's just overused because I do
03:01:33 this all the time I steal ideas from
03:01:35 high performing YouTube videos so I go
03:01:37 to a channel that I aspire to be like
03:01:39 and filter their videos by most popular
03:01:41 I go to medium and look at at their
03:01:43 articles because medium's algorithm
03:01:45 gives you content based around your
03:01:47 interest you can get some incredible
03:01:48 ideas just by skimming the homepage and
03:01:50 then top tweets so at twx or tweet
03:01:53 Hunter you can filter any accounts
03:01:55 tweets and see what their highest
03:01:56 performing topic is people sleep on
03:01:58 Twitter so much right because a tweet a
03:02:01 good tweet that went viral is the
03:02:03 perfect newsletter blog YouTube headline
03:02:07 right or just the start of a newsletter
03:02:09 or something like that or something that
03:02:10 can be incorporated in there so there's
03:02:13 more value in the actual newsletter
03:02:14 itself so with that said we have to
03:02:17 understand the evolution of your journey
03:02:18 because I do think that it is very
03:02:20 important that people start with high
03:02:22 performing topics and just growing in
03:02:24 general but as with everything in life
03:02:26 there are developmental stages so these
03:02:28 stages they have a certain set of
03:02:31 opportunities that are available to them
03:02:33 that are in alignment with their skills
03:02:35 experience and expertise a stage one
03:02:37 Creator can't send out an email and make
03:02:39 $50,000 on demand it's just not going to
03:02:41 happen nor can they DM anyone and get a
03:02:43 response right you have to put in the
03:02:45 Reps and slowly build Authority and
03:02:46 leverage over time to the point of you
03:02:49 having more opportunities available to
03:02:50 yourself and to preface these these are
03:02:52 all made up there can be different
03:02:54 stages there can be different aspects of
03:02:56 the stages this is just what I've
03:02:57 noticed in the most common patterns that
03:02:59 I see in the Creator business because
03:03:01 I've been doing it for a long time I've
03:03:03 been in contact with thousands of other
03:03:05 creators I know what their struggles are
03:03:07 I know what your struggles are I'm going
03:03:08 to help with that so stage one creators
03:03:10 or low leverage creators this is where
03:03:12 every single person starts assuming that
03:03:14 you don't have prior business experience
03:03:17 or just have a strategy already laid out
03:03:18 for you and as I said earlier the people
03:03:20 that get into this first stage or at
03:03:23 least start understand that social media
03:03:24 growth is a skill it can be practiced
03:03:27 it's not just a matter of luck people
03:03:28 grow on social media every single day
03:03:30 because they understand what it takes to
03:03:32 actually do it so the first thing that
03:03:34 you should focus on as a beginner in
03:03:36 your creator journey is high performing
03:03:38 content you can't just start posting
03:03:40 whatever you feel like you can't just
03:03:42 post something because you feel like
03:03:43 it's clever or artsy you have to
03:03:45 understand what actually leads to growth
03:03:46 and if you aren't growing it's not the
03:03:48 reader's fault because you feel like
03:03:50 they lack understanding it's because you
03:03:53 lack the ability to make your message
03:03:56 understandable to them so the best way I
03:03:58 can explain this is to just Study High
03:04:01 performing content right go to your
03:04:03 favorite YouTube channel look at filter
03:04:05 their videos by most popular see which
03:04:06 ones did the best why did they do the
03:04:08 best question it study top tweets
03:04:11 actually immerse yourself in follow the
03:04:13 social media accounts that you aspire to
03:04:15 be like and look at their content see
03:04:17 which ones do better than others and uh
03:04:20 use tools like tweet hunter or twx to
03:04:23 actually go in and look at their top
03:04:25 tweets all around and note common
03:04:27 patterns understand why they did well
03:04:29 and try to emulate that so the second
03:04:31 thing is to use content templates as
03:04:34 training wheels so almost every single
03:04:36 social media course that you'll take has
03:04:38 uh like templates to structure your
03:04:40 writing or your post or your message so
03:04:43 that they get more engagement and so I
03:04:44 do this by just copy and pasting certain
03:04:47 tweets into like a a note and then using
03:04:50 the structure of the Tweet as a way to
03:04:54 write other tweets so I use this kind
03:04:56 all the time because this was a tweet
03:04:59 that did really well for me at the
03:05:00 beginning and so I noted that down and
03:05:02 then started moving more in a better
03:05:04 direction as I realized what was doing
03:05:07 good so the Tweet is right here I can
03:05:09 read it but you can see that it has a
03:05:11 hook it has three bullet points to hold
03:05:13 and keep attention so it delivers value
03:05:15 as well by giving actionable advice and
03:05:17 then it starts to wrap everything up and
03:05:20 give a conclusion with a potential pain
03:05:22 point that people may face so the third
03:05:25 thing that you need to focus on is short
03:05:26 form growth and idea validation so
03:05:29 tweets reals Tik toks shorts Instagram
03:05:32 posts LinkedIn posts not long form
03:05:34 YouTube not long form podcast not long
03:05:36 form newsletter yet or blogs because as
03:05:40 I said before top of funnel on Twitter
03:05:42 Instagram link Lin Tik Tok you can
03:05:44 control growth a lot more on Twitter you
03:05:47 can Network or pay to get retweets same
03:05:50 thing with Instagram with shares same
03:05:52 thing with LinkedIn with comments and
03:05:54 that's how you grow with YouTube and
03:05:55 other things it takes more time and you
03:05:57 want to attack those platforms with
03:05:59 validated ideas that come from Twitter
03:06:01 Instagram or LinkedIn so put out a bunch
03:06:04 of ideas on let's say Twitter because
03:06:06 you weren't penalized for posting
03:06:07 multiple times a day and then uh see
03:06:10 which ones do the best as you grow and
03:06:12 network with other people and actually
03:06:13 try to get eyes on your content and then
03:06:15 take your best ideas turn them into a
03:06:17 newsletter turn them into a YouTube
03:06:19 video or a blog or whatever you want to
03:06:20 grow on next and as I said before the
03:06:23 the way that I grew on Instagram and
03:06:25 Linkedin was I already had viral tweets
03:06:27 from growing on Twitter right so all I
03:06:29 had to do was screenshot those with the
03:06:32 social proof or the likes and retweets
03:06:34 on them put them on Instagram go through
03:06:37 some form of a growth strategy or try to
03:06:39 get my content shared and I got 10 a lot
03:06:42 more followers than most most people
03:06:43 would get simply because the idea was
03:06:45 already validated people saw that so
03:06:47 what happens if you get trapped in stage
03:06:49 one well you end up as an account with a
03:06:51 lot of followers but zero loyalty as
03:06:54 most people warn against if you
03:06:56 disappear one day nobody's going to ask
03:06:58 like hey where Dan go and usually they
03:07:00 get obsessed with engagement and just
03:07:02 never bother to create a product or
03:07:04 service so stage two creators or medium
03:07:07 leverage creators once you hit 10K
03:07:09 followers or so you should feel like you
03:07:11 have the social media growth game down
03:07:13 and that you can continue growing and
03:07:15 you don't have to wait until this point
03:07:16 to monetize I actually recommend not
03:07:18 waiting till this point to monetize but
03:07:20 this is where the real money will come
03:07:21 into play at 500 followers I had a 3K
03:07:23 month at 10,000 followers I had a 10K
03:07:25 month at 50,000 followers I had a 50k
03:07:28 month at 200,000 followers I had a
03:07:31 scratch that it was a 200k month because
03:07:33 of Black Friday if this shocks you good
03:07:35 if it doesn't props hopefully it breaks
03:07:38 some people out of their limiting money
03:07:39 beliefs I need to get better at writing
03:07:40 tweets so it's just a Baseline and it
03:07:42 sounds pretty [Â __Â ] crazy but the
03:07:44 reason I put this out there is because I
03:07:46 thought $100,000 in one month was
03:07:49 absolutely insane it was Insanity right
03:07:52 and this was like two years ago but then
03:07:53 I saw someone doing the same exact thing
03:07:55 that I did making $100,000 a month and I
03:07:58 know he was being honest about it
03:07:59 because I knew who he was and I talked
03:08:01 to him on a frequent basis and knew that
03:08:03 he was a trustworthy guy and so that
03:08:05 blew my mind and I was just like I want
03:08:07 to make 10K a month I'd be happy with
03:08:09 that and I would be and I was but it's
03:08:12 like I can push more and it's fun to
03:08:14 push more in business so the first thing
03:08:16 you should do in stage two and you don't
03:08:18 necessarily have to wait till stage two
03:08:19 to do this is to learn direct response
03:08:22 marketing direct response marketing is
03:08:24 the skill that made people like Alex
03:08:25 horos Rich before they started going all
03:08:29 in on brand and giving everything away
03:08:30 for free and now I think you should give
03:08:32 everything away for free but over time
03:08:35 with your content over the course of 12
03:08:37 24 36 months and you can aggregate all
03:08:40 of those points for convenience into a
03:08:42 product service that people can pay for
03:08:45 for Speed that's what people pay for is
03:08:47 speed aggregation convenience and so
03:08:49 this is the same story for someone like
03:08:51 Justin Welsh who many of you know we did
03:08:53 a podcast together but uh he did a
03:08:56 similar thing where you study books like
03:08:58 Cash vertising There's a book you can go
03:09:00 study and then start learning on your
03:09:02 own go down a Google Rabbit Hole of
03:09:04 direct response marketing and
03:09:05 copywriting and and then you get results
03:09:07 with that but then you can start to feel
03:09:09 a bit like salesy right and so you start
03:09:11 to uh become self aware of that and
03:09:14 slowly transition into a more authentic
03:09:16 voice while still maintaining the
03:09:18 principles of direct response marketing
03:09:20 right because a lot of people the
03:09:21 principles of human psychology are the
03:09:23 same in how to craft a compelling
03:09:25 message that leads to sales but the
03:09:27 tactics for doing so in the past like
03:09:28 decade have been just kind of like wonky
03:09:30 with all these sales funnels and
03:09:32 countdown timers and you know all that
03:09:34 stuff that kind of at this point would
03:09:36 scream that it is a scam or just less
03:09:39 trustworthy even if it is completely
03:09:41 authentic so the second thing to do in
03:09:43 stage two is to build a high ticket
03:09:44 offer why because when you're at 10,000
03:09:47 is followers you just don't have a large
03:09:49 enough audience to like sustain a a
03:09:54 income for yourself with a digital
03:09:56 product or like a low ticket product
03:09:58 right so you're better off creating a
03:09:59 coaching consulting or freelancing
03:10:01 service and that you can work your way
03:10:04 up to charging $2500 to $5,000 by
03:10:08 stacking specific skills and applying
03:10:11 them to a problem in a specific business
03:10:13 right it's like being a plumber but for
03:10:14 a business it's finding a problem
03:10:16 because you understand their business as
03:10:17 a whole creating an offer specifically
03:10:19 for that reaching out presenting the
03:10:22 perfect solution to the perfect person
03:10:24 actually getting them results and then
03:10:26 boom you can take that down the road
03:10:28 watch my other video on creating a
03:10:30 product turn that system into a product
03:10:32 and you already have results that you
03:10:33 can use to sell that product and by the
03:10:36 time that you reach 80,000 100,000
03:10:38 followers or stage three then you're in
03:10:40 a very good place to monetize from
03:10:42 product products alone or just decrease
03:10:44 the amount of time you spend on client
03:10:46 work and so in the first oneperson
03:10:48 business model video which I'll link
03:10:51 somewhere I talk about a minimum viable
03:10:52 offer so if you have no idea where to
03:10:54 start in terms of creating a service or
03:10:56 a high ticket service that you can sell
03:10:58 I would start there watch that video
03:11:00 watch the minimum viable offer part and
03:11:03 start by charging $500 to $1,000 and
03:11:05 then slowly work your way up until you
03:11:07 can charge more and more and by that
03:11:09 time you'll know what to do right you
03:11:11 only need to get past a certain point
03:11:13 before you know like okay this is what I
03:11:15 do next to get more sales so between
03:11:17 stage two and stage three you have you
03:11:19 should have um you should have enough
03:11:22 time and skill to get to the point of
03:11:24 Landing 4ish clients at500 a month so
03:11:28 10K a month uh and that kind of matches
03:11:31 what I said in the Tweet earlier about
03:11:33 making 10K a month at 10,000 followers
03:11:35 it's through direct Outreach um and
03:11:37 certain strategies to actually get
03:11:39 people to sign up for a high ticket
03:11:41 service and by the way if you aren't
03:11:43 interested in digital economics that has
03:11:44 all of these um you can also consider
03:11:47 joining modern Mastery for five bucks it
03:11:49 has a lot of Education based on
03:11:51 marketing and sales and direct response
03:11:52 marketing but digital economics is the
03:11:54 more like system-based pretty much
03:11:56 plug-and-play and just stay consistent
03:11:58 with it until you're successful so the
03:12:00 third thing you do in stage two is to
03:12:01 Branch into long form content so by now
03:12:04 you know exactly what kind of tweets
03:12:06 post threads do well for you you know
03:12:09 your highest performing topics so you
03:12:11 want to take these and start creating
03:12:13 depth and Authority behind them by
03:12:15 turning them into a newsletter fleshing
03:12:17 them out talking about your thoughts
03:12:18 behind them or turning them and then
03:12:21 turning that newsletter into YouTube
03:12:22 video or podcast and just getting used
03:12:24 to giving more value than like a little
03:12:27 280 character tweet because this depth
03:12:30 is what's going to lead to more
03:12:31 authentic sales right you don't have to
03:12:33 go you don't have to stick in the direct
03:12:35 response copyrighting where it's like
03:12:37 lead them down a thread immediately get
03:12:39 them to click lead them down the landing
03:12:41 page immediately get them to bu etc etc
03:12:44 as a content creator when you're
03:12:46 building an audience it's not like paid
03:12:48 ads where you have to retarget them over
03:12:50 and over again they're going to
03:12:51 consistently see your content over and
03:12:53 over again and if they're on your
03:12:55 newsletter they're you're going to raise
03:12:57 them up the levels of awareness in
03:12:58 marketing to the point of wanting to buy
03:13:00 your product and it doesn't have to be
03:13:02 the first time around if you just stick
03:13:03 it out and pay attention to what's going
03:13:06 right and what's going wrong and
03:13:07 doubling down on what's going right then
03:13:09 you'll do well and so what happens if
03:13:11 you get trapped in this stage stage two
03:13:14 is that you pretty much build yourself
03:13:15 into another 9 to5 I see people all the
03:13:18 time hovering between 10 and 30,000
03:13:20 followers and they aren't doing anything
03:13:23 related to a product or growing more or
03:13:25 maintaining the growth that they built
03:13:27 up until that point by incorporating
03:13:29 High performing topics and they just get
03:13:31 trapped in a cycle of reach out to a
03:13:33 client I mean reach out to a prospect
03:13:35 get a client not be able not have enough
03:13:37 time to do anything else and just
03:13:39 continuously doing that living in a
03:13:41 state of constant stress because if
03:13:43 their client leaves they're down 2500
03:13:45 bucks a month but they don't have the
03:13:47 time to continuously build an audience
03:13:49 because they're just in the next phase
03:13:51 of trying to find that new client all
03:13:52 right so stage three creators the high
03:13:54 leverage Creator most people don't reach
03:13:56 this stage because it's impossible
03:13:58 without survival Mastery ego development
03:14:01 and multi-disciplinary study people get
03:14:03 locked into the focus on one thing
03:14:05 mindset which isn't bad at the beginning
03:14:07 by any means build them into the build
03:14:09 themselves into that high ticket client
03:14:11 cycle and don't they don't pursue
03:14:13 complimentary skills or interests that
03:14:16 will make them an individual right it
03:14:19 will individualize them to the point of
03:14:21 reducing saturation in the market I
03:14:24 incorporate spirituality and philosophy
03:14:26 into my business videos I guarantee you
03:14:29 that's why a lot of you watch this
03:14:31 that's why I Stand Out amongst other to
03:14:33 the people that actually like my content
03:14:35 so the first thing you do as a stage
03:14:37 three Creator is to productize build a
03:14:40 network and leverage the results you
03:14:42 have from the high ticket service that
03:14:44 you built by now you may have already
03:14:45 created a product because you've watched
03:14:48 my other video If so good work but if
03:14:51 you haven't at least by now you should
03:14:53 have some results with the service that
03:14:54 you've been offering the high ticket
03:14:56 service freelancing coaching Consulting
03:14:58 and you've iterated on that system or
03:15:01 just the curriculum or whatever it may
03:15:03 be in that high ticket service to the
03:15:05 point of it getting results consistently
03:15:08 and you having results with it right
03:15:09 you've refined the system enough so that
03:15:11 you are confident
03:15:13 into by productizing it and putting it
03:15:15 into a product and accompanying it with
03:15:18 a curriculum that teaches people how to
03:15:20 use it and then Distributing that in a
03:15:23 way that doesn't require your time so my
03:15:25 advice is take your system and method
03:15:27 for getting results reposition it
03:15:29 towards a broader audience beginner
03:15:31 level because you have a huge audience
03:15:34 you want to leverage that use your
03:15:35 results as initial social proof to have
03:15:37 a six fig plus launch and then in terms
03:15:40 of networking you should have been
03:15:42 networking this entire time but you can
03:15:44 network with bigger players now right
03:15:46 you can DM people with 100,000 to a
03:15:48 million followers get on their good side
03:15:51 let's say I grew on Twitter and I have
03:15:53 100,000 followers and I want to grow on
03:15:55 Instagram so I reach out to someone on
03:15:57 Instagram Who has 100,000 followers and
03:15:59 I'll be like hey I'll help you grow on
03:16:01 Twitter if you help me grow on Instagram
03:16:03 with the valid validated ideas that I
03:16:05 have and that's exactly what I did and
03:16:08 that's how I have more Instagram
03:16:09 followers than I do Twitter followers
03:16:10 now so the second thing is to refine
03:16:13 your ideas and diversify so the graphic
03:16:15 that we showed earlier Illustrated that
03:16:17 my distribution Network or my brand had
03:16:19 three key pillars right growth
03:16:21 authenticity and Authority so here's
03:16:23 another simplified graphic if you want
03:16:25 to screenshot this just to keep it at
03:16:26 the top of mind but growth comes from
03:16:29 short form content Authority comes from
03:16:31 product or service results authenticity
03:16:34 comes from long form big idea synthesis
03:16:36 and of course these all overlap each
03:16:39 other right don't don't get narrow
03:16:41 viewed into into one of those that I
03:16:43 just listed they all overlap it's just
03:16:45 priority so in stage one 80% more or
03:16:50 less of your content should be focused
03:16:52 on growth in stage two when you have a
03:16:54 service that you can offer you start to
03:16:55 incorporate more Authority or auth
03:16:58 authenticity based content and depth and
03:17:00 long form with like writing YouTube
03:17:02 video podcast Etc so in stage three it's
03:17:04 time to double down on your best ideas
03:17:07 and use them to diversify your audience
03:17:09 across different platforms so as I
03:17:11 mentioned earlier
03:17:12 I grew very quickly on Instagram and
03:17:14 Linkedin by reaching out to Big accounts
03:17:16 on those platforms showing them I had
03:17:18 value with my following and time in the
03:17:20 game offering an exchange of services
03:17:22 shares or money to help me grow in the
03:17:24 most optimal way possible and I already
03:17:26 had content that performed well you see
03:17:29 I knew which ones led to the most
03:17:31 followers I took that content I put it
03:17:33 on the other platform and I used the
03:17:34 knowledge or help from that other person
03:17:36 to grow really fast on another platform
03:17:38 you don't have to start with Twitter but
03:17:40 I'm just telling you like how you can
03:17:42 start to do this and Branch out because
03:17:44 most people think it's just like money
03:17:46 money is how you do it no there's Social
03:17:48 Capital if I have 100,000 followers that
03:17:51 is extremely valuable to someone else
03:17:53 that is trying to either promote to that
03:17:55 audience or grow via that audience and I
03:17:58 can vet them and see if my audience
03:18:00 would actually enjoy that
03:18:03 and exchange value so the third thing
03:18:06 you do as a stage three Creator is to
03:18:08 prioritize long form content so once you
03:18:11 reach a point of high High followers and
03:18:13 high income it's time to reposition
03:18:15 yourself more towards a synthesizer
03:18:18 right developing those big ideas that
03:18:19 stick in people's heads or the mental
03:18:21 Monopoly as I put it earlier and you can
03:18:23 do this at the start as I said all of
03:18:25 these are just like guidelines or help
03:18:28 you become aware you can do this at the
03:18:29 start but this is where it becomes very
03:18:31 important for the future of your brand
03:18:33 so you don't become a commodity because
03:18:34 people are going to be copying you left
03:18:36 and right I see this all the time on
03:18:37 Twitter Instagram Etc I have something
03:18:40 pop off and then the next day I see like
03:18:42 10 of the same posts with the same exact
03:18:45 thing that I said slightly different so
03:18:47 it can't be considered plagiarism but
03:18:49 they're not going to make it in the
03:18:50 future I promise you that because they
03:18:52 don't have the creative ability to
03:18:54 consistently come up with novel
03:18:56 perspectives so this is best done with
03:18:58 long form like newsletters YouTube
03:19:00 podcasts Etc and in short you pursue
03:19:02 what interests you you study the big
03:19:04 picture ideas of those interests right
03:19:07 not the Minor Details not the minor
03:19:09 nuances you study the big picture ideas
03:19:11 when you read a book what's the five
03:19:13 huge ideas that they wrote that entire
03:19:16 book around and then you sit with those
03:19:18 ideas you go on a walk you experience
03:19:20 life and with those you start to connect
03:19:22 the dots through experience and just
03:19:24 writing about them and taking note of
03:19:26 them and being able to connect them and
03:19:28 I'm building a software to help with
03:19:29 this I wish I had it ready so I could
03:19:31 promote it cuz it's going to be [Â __Â ]
03:19:33 sick but stay tuned for the software
03:19:36 around content synthesis so third thing
03:19:39 is note patterns based on your
03:19:41 experience connect the dots with long
03:19:42 form content create your own versions of
03:19:45 Concepts processes and philosophies and
03:19:47 what I mean by this is if uh uh many of
03:19:50 you know the Eisenhower Matrix right so
03:19:53 the Eisenhower Matrix is a a priority
03:19:55 Matrix so it's things that you should
03:19:57 pay attention to things that you should
03:19:59 forget things that you should delegate
03:20:00 Etc so if I had something for
03:20:02 prioritizing my day and it made sense
03:20:05 and it was like a system then I could
03:20:06 name it my own right the Eisenhower
03:20:08 Matrix is just a random name with a
03:20:11 valuable IDE a or concept and with time
03:20:15 that has grown and people talk about it
03:20:17 all the time so if I had one that was
03:20:19 truly helpful for people and I
03:20:20 distribute it via my content or a book
03:20:23 and then other people start talking
03:20:24 about it that's a contagious idea and it
03:20:26 sticks in other people's heads and my
03:20:28 ideas and my brand grows without me
03:20:30 doing anything it's like a positive mind
03:20:33 virus and so lastly take pieces of that
03:20:35 long for content for your short form
03:20:38 content and this is where things get
03:20:39 really fun and fulfilling this is where
03:20:41 I I I didn't come up with the concept of
03:20:43 one person business but I took it and I
03:20:45 gave it an entirely new meaning right
03:20:47 one person business just stood for like
03:20:50 people operating a business as one
03:20:52 person with the technology of the
03:20:54 internet but I turned it into the like
03:20:56 productize yourself self- monetization
03:20:58 turning you into the brand truly being a
03:21:00 one person business and doing what you
03:21:03 love for a living and actually being
03:21:04 able to back that with systems that get
03:21:07 that result and that's what makes me
03:21:08 stand out among other people that talk
03:21:10 about one person business businesses and
03:21:12 I've also named processes some of you
03:21:14 know them from other videos like
03:21:15 intelligent imitation tactical stress
03:21:18 the unknown and other things like that
03:21:20 and this comes from applying my
03:21:22 interests to my expertise so
03:21:24 spirituality philosophy neuroscience and
03:21:27 how that works with online business
03:21:29 marketing branding Etc and I have enough
03:21:32 exposure and experience and awareness in
03:21:34 all of those domains because I'm not a
03:21:36 specialist to note common patterns and
03:21:38 piece together this uh long form content
03:21:42 that is difficult to replicate as to
03:21:44 methods there may be a million and then
03:21:46 some but principles are few the man who
03:21:48 grasps principles can successfully
03:21:50 select his own method so this entire
03:21:52 letter was based on principles to an
03:21:54 extent but mostly it was just my method
03:21:57 of doing things right so don't take it
03:21:59 as law question what I say and I don't
03:22:02 mean in like a in a way where you just
03:22:04 like write everything out in the
03:22:05 comments I mean question what I say test
03:22:07 it experience it and if you come up with
03:22:09 a better solution create content about
03:22:11 it this is not the only way of doing
03:22:13 business clearly and so don't narrow in
03:22:15 on this and think that it's the only way
03:22:16 of doing business it's not the main
03:22:18 lesson from this entire video should be
03:22:21 what I always preach never stop learning
03:22:25 never stop building never stop evolving
03:22:28 don't get trapped in one of the stages
03:22:30 evolve distraction and comfort are the
03:22:32 only things that can get in your way
03:22:33 self-actualize self- monetize and self
03:22:37 transcend that is the end of the video