The One-Person Business Model (How To Productize Yourself Full Guide)
Dan Koe2024-02-06
self improvement#mindset#personal development#online marketing#online business#make money online#spirituality#entrepreneurship#motivation#personal growth#social media growth#self mastery#actualization
118K views|7 months ago
💫 Short Summary
The speaker discusses the "4-Hour Work Day" philosophy, emphasizing the importance of working less, earning more, and enjoying life. He promotes the idea of creating a business model that allows for an ideal lifestyle through practice, experimentation, and iteration, leveraging social media and digital products. The speaker encourages self-reliance and personal responsibility, stating that true happiness comes from pursuing one's values and beliefs.In this video, David Perell discusses the process of turning personal knowledge and obsessions into valuable online content. He emphasizes the importance of choosing the right media platform, such as Twitter, for distributing content and provides insights on capturing attention and treating oneself as the ideal reader. Perell also stresses the significance of depth and clarity in content creation and the potential of writing as a skill for thriving in the digital age.The video discusses the power of the internet and how to start a writing business, emphasizing the importance of high-impact writing and structured information in attracting and engaging an audience. It provides a nine-step framework for building a successful one-person writing business, including choosing a topic, brainstorming a unique perspective, and turning long-form content into shorter, more digestible pieces for social media.Ali Abdaal discusses the journey to becoming a successful creator on social media, emphasizing the importance of understanding the evolution of one's creator journey. He identifies three main stages: low leverage, medium leverage, and high leverage, and provides practical recommendations based on his experience and observations to help aspiring creators navigate their path to success.
✨ Highlights
📊 Transcript
✦
The key to growth is living by the motto 'work less, earn more, enjoy life.'
00:04Working less and building solutions to work less leads to higher quality work and more rest.
Earning more is subjective, but anyone can make a good income doing what they enjoy with dedication and consistency.
Enjoying life is a byproduct of working less, resting more, and having time and location freedom.
✦
The video discusses moderation and sustainability, and presents a business model for creating an ideal lifestyle through practice, experimentation, and iteration.
03:18Glamorous lifestyles promoted on social media are not truly sustainable.
The business model is not limited to people with existing skills and expertise.
The model takes advantage of the accessibility and low startup cost of modern day business.
✦
The speaker encourages people aged 18-35 to leverage their life experiences and interests to educate and help others.
06:37Many people in this age group do not realize the value of their experiences and the potential to help others.
Having a glamorous lifestyle is not a necessity to start a business.
It's important to have the skill of effective communication and thinking to succeed in business.
✦
The one person business uses social media to build an audience and community, and no-code tools to manage products and content.
10:33Social media is used as traffic for the one person business.
No-code tools are used to host products, content, and newsletters.
Working for yourself allows for maximum creativity and productivity in designing the desired lifestyle.
✦
The speaker discusses the methodology of the one person business, where the individual is the brand and the content is based on personal goals and experiences.
14:57The individual must focus on their own goals and help others achieve similar goals.
The problems faced in reaching the goals become the content for the business.
Creating a system to help others achieve their goals faster becomes the product of the business.
The impact of the journey on the individual's life becomes the marketing strategy.
✦
The four pillars of the one person business are branding, content, offer, and benefit, and they can be developed by focusing on personal goals and overcoming problems.
19:27Goals are the brand message and help attract followers.
Problems become the content to help others overcome similar challenges.
Systems for solving problems faster become the product or offer.
The impact of the journey on the individual's life becomes the marketing strategy.
✦
To create internet content, you need to put your value on the public market to understand if your ideas are truly valuable or not.
01:17:27Sitting with a topic and contemplating is crucial to understanding the true value in a message.
Turning your created value into internet content and posting it is necessary to gauge its worth and engage with the audience.
✦
Starting on Twitter is beneficial for content creators as it is an underrated platform for idea sharing and has the advantage of easy content dissemination through the retweet button.
01:19:25Twitter is a platform for sharing ideas and writing, which allows for clear articulation and communication.
The retweet button on Twitter facilitates content sharing and growth.
Comments on Twitter are more interactive and engaging compared to other platforms.
✦
Choosing a media platform and learning to capture attention are the first steps in content creation, and treating oneself as the ideal reader and prioritizing depth and clarity are important for successful value creation.
01:23:22Choosing a media platform and starting to post content
Learning to capture attention by understanding psychological principles like starting with a problem or using numbers and statistics
Treating oneself as the ideal reader and focusing on depth and clarity
✦
The speaker emphasizes the importance of prioritizing depth and clarity in content creation and recommends starting a newsletter to further develop and nurture ideas.
01:29:54Choosing a media platform and learning to capture attention are the first steps in content creation
Treating oneself as the ideal reader and prioritizing depth and clarity
Starting a newsletter to further develop and nurture ideas
✦
The speaker encourages the audience to pursue their interests and passions, learn valuable skills, and monetize their abilities, particularly highlighting writing as a skill that can lead to success.
01:34:39The speaker's personal projects include a new writing product and getting back into the gym.
Autonomy and the pursuit of mastery in chosen fields are emphasized.
The back end of the internet is code, and the front end is media, making writing a crucial skill for thriving online.
✦
In the modern world, there are internet tools available that allow people to build leverage, make income, and spread a positive message.
01:43:43Building websites with website builders and focusing on marketing and sales are crucial for acquiring customers and making money online.
The foundation of media is writing, and having high-impact writing skills is essential for online success.
✦
The speaker provides a nine-step process for starting a one-person writing business and emphasizes the importance of choosing a topic the writer is passionate about.
01:47:28Learning to freelance with coding skills was more about marketing and sales than actual coding.
The process of starting a writing business is about learning, practicing, and delivering a valuable message.
Having an English degree is not necessary for writing online, as authenticity and impact are more important.
The speaker averages $40,000 to $60,000 per month from writing, with Twitter and newsletters being the main platforms for content dissemination.
✦
To grow on social media, it is important to learn strategies for social media growth, including how to create a compelling profile and get eyes on your content.
01:55:46Engage with other accounts and build a network for online growth.
Comment on big accounts' posts to attract attention to your profile.
Create high-quality content that others will want to share.
Focus on the value of the content and the engagement it receives.
Be open to learning and implementing strategies for social media growth.
✦
The speaker discusses the importance of structured and ordered information for maintaining mental order and making better decisions.
02:01:27Consciousness is the sensory field we have available to us, and the content we interact with orders our consciousness.
Good information can lead to better decisions and a more fulfilling life.
The goal for everyone is to increase the quality of their human experience.
Life is a constant information loop, and better knowledge and understanding lead to better decisions.
✦
The speaker emphasizes the importance of understanding the evolution of one's creator journey and the stages of development.
03:01:45Creator growth on social media is a skill that can be practiced and is not solely based on luck.
Beginners should focus on creating high-performing content by studying successful content on various platforms and using content templates as a guide.
Idea validation and growth can be controlled more on platforms like Twitter, Instagram, and LinkedIn, where creators can post multiple times a day and see which ideas resonate the most.
✦
In the early stages of the creator journey, focus on high-performing content and use content templates as training wheels.
03:03:38Beginners should concentrate on growth by posting short form content on various social media platforms.
Twitter, Instagram, and LinkedIn are recommended for idea validation and growth as they allow for easy networking and sharing.
Building depth and authority behind content is important for long-term success.
✦
In the mid to later stages, creators should focus on high-performing content, learn direct response marketing, and build a network.
03:05:55Learning direct response marketing is essential for monetization and growth.
Creators can charge higher prices for their services by focusing on specific skills and presenting tailored solutions.
Networking with larger accounts and refining ideas is crucial for further growth and monetization.
✦
The speaker discusses the importance of synthesizing big ideas, note patterns based on experience, and prioritize long-form content.
03:11:35Study the big picture ideas of interests and connect the dots through experience.
Build a network and leverage results to create products and services.
Refine and diversify ideas, and use them to grow across different platforms.
Create long-form content to deepen the connection with the audience and establish expertise.
00:04 work less earn more enjoy life that's my
00:07 motto that's my value proposition if you
00:10 were to go to my website and success is
00:14 counterintuitive and that motto has
00:17 brought me the most growth in my life by
00:20 living by that motto because working
00:22 less and forcing myself to try to work
00:26 less and build Solutions so that I can
00:30 work less rather than just being like oh
00:31 you can't work 2 to 4 hours a day you
00:34 can only work 8 hours a day it's like no
00:36 I can work as much as I [Â __Â ] want to
00:37 if I build the systems that allow me to
00:39 do that and it's just obvious working
00:43 less leads to higher quality rest or
00:46 more rest which leads to higher quality
00:48 work and so myself and others that are
00:51 on this whole 4-Hour workday kick are
00:54 usually producing better work than most
00:57 of the people that are working 12 to 16
00:59 hours a day just being the hustle and
01:01 grind entrepreneur that is a bit too
01:04 promoted on social media so it's
01:06 workless but earn more earning more is
01:10 subjective it's up to the individual
01:12 right I would say that most people want
01:14 to earn more but they want to do it
01:17 doing what they enjoy so that's another
01:19 thing that I live by another rule where
01:21 I have to build I have to create a way
01:24 for myself to do that and not just
01:26 expect it to fall into my lap so earning
01:29 more is subjective
01:30 but over time I truly do believe that
01:32 anyone that has the dedication or at
01:35 least the will or want and consistency
01:39 to do what they enjoy for the rest of
01:42 their life and make a good income doing
01:44 it they can do that why wouldn't they be
01:46 able to and then the last part of the
01:48 motto is enjoy life and that is usually
01:51 a byproduct of both of working less
01:54 resting more earning more and just
01:56 having the time and location freedom to
01:58 be able to do
02:00 what you choose to do with your life
02:02 that's what I'm all about and it's so
02:04 weird when I see people in the comments
02:06 or other things like challenging this
02:07 notion it's like dude like do you just
02:10 believe that you have no [Â __Â ] control
02:13 over your life like yeah you're not
02:14 going to have it right now it takes some
02:16 time I could go on about this all day
02:17 but like dude like just believe in
02:21 yourself as simple as that sounds just
02:23 like work towards a better future for
02:26 yourself but the thing is I also fell
02:28 into the Trap of one wanting to live the
02:30 life of other people beach front views
02:33 and the sand in my toes and a tan like
02:36 David Hasselhoff and sipping Coconuts on
02:38 the Beach while working from my laptop
02:41 and that was until I experienced that
02:44 life I'm not here to kind of [Â __Â ] on the
02:46 digital Nomad culture I think it's great
02:49 I really do think it's great but like
02:51 who wants to do that it kind it gets old
02:53 very quick where you're trying to work
02:55 on the beach and you can't even see your
02:57 screen because the glare from the sun
03:00 and it gets too hot and you have to
03:01 reapply sunscreen and you're like I'm
03:03 [Â __Â ] thirsty I'd rather just be
03:05 inside working and so I don't know that
03:08 kind of stuff it's like yeah you have to
03:09 go through trial and error to understand
03:11 what you want you have to figure out
03:13 what you don't want in order to figure
03:14 out what you want but you have to
03:16 understand that the the Glamour and the
03:18 different Lifestyles that people promote
03:20 it's for it's dopamine right you're
03:22 you're seeing something that you want
03:23 and then once you achieve it if you
03:25 don't appreciate it and make it a part
03:27 of your life then that is going to fade
03:30 very quickly the Wi-Fi connection in
03:32 those areas gets old the partying and
03:35 the language barrier and doing the
03:36 things that you see on social media as a
03:38 highlight reel they really do get old
03:40 and so the purpose of this video I want
03:43 to talk about moderation and
03:46 sustainability because we just talked
03:48 about how some of those things or at
03:49 least the Glamorous things are not truly
03:52 sustainable so I want to present a
03:54 business model that allows you to create
03:57 your ideal lifestyle through practice
03:59 experimentation and iteration it's a way
04:02 to make a creative income source with
04:04 your skills interests and expertise but
04:08 it's not limited to people that already
04:10 have those things business in the modern
04:13 day with social media and the internet
04:15 and it being so accessible and low
04:17 startup cost you don't have to pay money
04:20 to post something online and ask for
04:23 money in exchange for a valuable service
04:25 like a freelance service or Consulting
04:27 service or even just a coaching call or
04:30 something that is very beginner level
04:32 that you can then build up and increase
04:33 from there as you gain experience and so
04:36 it's kind of A New Path it's a new
04:38 business model because of all the
04:40 technological advancements but the thing
04:42 is is that people still consider it
04:44 taboo because they aren't in the game it
04:45 hasn't been around for that long but
04:47 it's here to stay you're going if you
04:49 decide to pursue this way of like social
04:52 media and digital products and Digital
04:55 Services and all these things that are
04:57 growing and growing over time there's
04:58 some statistics about the education
05:00 industry increasing by XYZ and you
05:04 understand that I am an educator whether
05:06 I like to label myself as that or not uh
05:09 every single person on YouTube that is a
05:12 value Creator rather than an
05:13 entertainment Creator is an educator
05:15 they are teachers this is a new method
05:19 of Education that college and formal
05:21 institutions cannot keep up with because
05:24 their curriculum cannot be updated to
05:26 match something that isn't going to put
05:29 into a job because the school system and
05:32 just corporate government stuff is all
05:35 tied together they're training into one
05:37 another and so the internet it threatens
05:39 that because it gives the individual the
05:42 power to make a creative income on their
05:44 own and so the education around that
05:46 from individuals on social media and
05:49 course platforms and other things you
05:51 know where they are the school system
05:53 just can't keep up with that so that's
05:55 the main thing is it is completely in
05:57 your hands and if you do not like that
05:58 if you do not value self-reliance or
06:00 personal responsibility or just taking
06:02 control of your own life then this isn't
06:04 for you yet until you come to the
06:06 realization that if you want true
06:08 happiness those are going to have to
06:09 become values of yours so if you're
06:12 watching this or listening to this I'm
06:14 assuming that you are between 18 and 35
06:17 years old that's what it shows on my
06:18 analytics I have your age I have your
06:20 demographics I'm going to steal them all
06:23 and sell it to private third party
06:25 software I'm just kidding I don't do
06:27 anything with it aside from look at this
06:28 but 18 35 years old and some outliers I
06:32 see you if you're like 40 50 you're
06:34 trying to get into this space when
06:35 you're older that's [Â __Â ] awesome
06:37 props to you but 18 to 35 now the
06:41 problem is that most people don't see
06:45 those 18 to 35 years as past experience
06:48 that they can leverage to help other
06:51 people you haven't self-reflected enough
06:53 to see your own value and the problems
06:55 you've overcome and that you are
06:57 genuinely equipped with with information
07:00 that can help other people that you can
07:01 educate them on and just help them so
07:04 the first thing is that you don't think
07:05 you have enough experience the second
07:07 thing is that you think you're too
07:08 boring you think your life's too boring
07:11 when this is the cause of social media
07:13 and what we were talking about earlier
07:15 with the Glamorous Lifestyles you don't
07:16 need a glamorous lifestyle to do this
07:18 stuff you need to be interested enough
07:20 to make your interest interesting to
07:23 other people I always recommend starting
07:26 with writing like Twitter newsletter
07:28 blog even YouTube I'm reading my
07:31 newsletter from this but that's the
07:33 thing you don't need to even put your
07:35 face on the account you don't have to do
07:37 any of that stop letting the limiting
07:38 beliefs what I'm saying is the very
07:40 thing first thing I said at the start of
07:42 this video is that if you want to
07:44 accomplish something then you need to
07:45 build a solution in order to accomplish
07:47 it if you want to start a business
07:49 without having to show your body then
07:50 build a [Â __Â ] business without having
07:52 to show your body like it's that simple
07:54 stop convincing yourself otherwise that
07:56 you can't do something because you're
07:59 not not doing it like everyone else and
08:01 from my experience the highest paid
08:03 individuals aren't the ones with the
08:05 looks and glamour those people are
08:06 banking on sponsorships and other things
08:08 and they're not making very much money I
08:10 know that the the people that make the
08:12 most money are the generalists they
08:14 aren't onedimensional they're
08:17 multi-dimensional because they're the
08:18 generalists that hire The Specialist
08:21 everyone tells you to become a
08:22 specialist when that's the worst thing
08:23 you can do why because Specialists mean
08:26 that you do XYZ you go ABC you do a
08:30 specific thing you do a specific thing
08:32 and that is just primed for automation
08:35 it's being automated out left and right
08:37 right you are not a robot you are not I
08:40 perform this specific task with this
08:42 specific skill because that's where
08:44 that's where you get automated right
08:46 that you're able to be trained into that
08:47 you need to be a generalist and be able
08:49 to move artfully and gracefully within a
08:52 specific domain of interest that you
08:53 have so I guess general rule of thumb is
08:56 that if you work like a robot then you
08:59 are a robot and you will be outsourced
09:01 two robots and your job will be replaced
09:04 a human being should be able to change a
09:05 diaper plan an invasion butcher a hog
09:08 con a ship design a building write a
09:10 Sonet balance accounts build a wall set
09:12 a bone Comfort the dying take orders
09:15 give orders cooperate act alone solve
09:18 equations analyze a new problem pitch
09:20 manure program a computer cook a tasty
09:23 meal fight efficiently die Gallant
09:26 specialization is for insects that is a
09:29 quote from Robert a hline so even more
09:33 of a problem than not seeing your own
09:35 personal experience as valuable is
09:38 ineffective communication because that's
09:40 all people on social media are doing is
09:42 just effective and persuasive
09:43 communication to make their own interest
09:45 valuable and interesting or at least
09:48 perceived as valuable and interesting to
09:50 other people that is the skill that you
09:52 have to master is writing effective
09:56 communication and also Effective
09:58 Thinking because writing is how you
09:59 clarify your thoughts the one person
10:01 business model has always appealed to me
10:03 over having
10:04 employees a simple website as a
10:06 storefront a digital product stack with
10:08 high profit margins 4-Hour Work dayss
10:10 and potential $1 million years control
10:13 over what you work on and who you work
10:15 with hard to beat the one person
10:17 business in my eyes is for those that
10:19 value self-reliance time freedom and
10:23 location Freedom sovereignty autonomy
10:26 just being able to do what you want and
10:28 having enough money to do so while
10:30 impacting the world and having a purpose
10:31 behind your life so one person
10:33 businesses they use social media for
10:36 building an audience building a
10:38 community and attracting people of like
10:40 Minds right so they have so they have
10:42 leverage for the future by building an
10:44 audience because you see a freelancer
10:46 and they just send cold DMS all day well
10:48 it's like I build an audience and I can
10:52 like sell different offers whenever I
10:54 want as long as they're helpful to my
10:55 audience and they want to purchase them
10:57 willingly and so they use social media
10:59 as traffic and then in order to host
11:01 their products or their content or even
11:04 their newsletter we use no code tools
11:07 right which is just software so a
11:09 website builder maybe a social media
11:11 scheduler things like that where those
11:14 do specialized tasks that other people
11:18 got replaced from doing like social
11:19 media managers as a whole are going to
11:21 be outsourced to just software that can
11:24 do those repetitive tasks at a much much
11:27 much cheaper price and so that is
11:29 opening up room for individuals for
11:32 solopreneurs for one person businesses
11:34 to have every aspect of their business
11:36 managed without them having to do
11:38 anything aside from oversee the software
11:41 and add their mind or their creative
11:43 ability to those softwares together in
11:46 order to create a successful business
11:47 and so another important aspect of the
11:49 onep person business is lifestyle design
11:51 because if you work for someone else you
11:54 have a manager they manage you but when
11:56 you work for yourself you can sleep
11:58 until
11:59 1 p.m. but are you going to get your
12:01 work done if you can get your work done
12:04 how are you going to systemize that how
12:05 are you going to structure your days for
12:08 both maximum productivity and maximum
12:10 creativity how are you going to design
12:12 the life that you want to live through
12:14 trial error experimentation and just
12:16 self-reflection and understanding the
12:18 problems that are blocking your quality
12:21 of life so you have to understand as
12:23 well that there is no saturation in a
12:25 oneperson business because if it is a
12:27 oneperson business it means it evolves
12:29 with you I used to sell digital products
12:32 and I no longer sell them because I
12:34 evolved I changed I pivoted a bit and I
12:37 changed what I offer I started a
12:38 different business whatever it may be
12:41 but that's the thing is I desaturated
12:43 that market because I can only take on
12:45 so much right this is the one person
12:47 business model is everyone taking their
12:49 piece of the pie by doing what they
12:50 truly enjoy and if everyone did that you
12:53 would have to understand that every
12:55 single interest every single person is
12:57 going to study different interests
12:58 they're going to explore the the crevice
13:01 of reality that they are the most
13:03 curious about and distill their
13:05 learnings to the people that want to
13:07 learn about those things and so if every
13:10 if every single person was authentic and
13:12 honest with what they wanted to pursue
13:14 and their ability to monetize that so
13:16 let's say I want to start carving out
13:19 like Woodworking and selling cutting
13:21 boards right and so I study woodworking
13:24 I study uh like design kitchen wear
13:27 design or something like that right you
13:29 can see
13:31 that like your interests are not the
13:33 only one that exists because that's the
13:35 Trap that a lot of us fall into is well
13:37 like well everyone's doing
13:38 self-improvement everyone's studying
13:40 self-improvement everyone's a programmer
13:42 it's like no dude it's because you're
13:44 interested in those things and you're
13:45 following the 5 to 700 people that talk
13:48 about those things only so that's all
13:50 that's in your brain you haven't broken
13:51 out of that bubble or and that's fine
13:53 because you're supposed to be exploring
13:55 that and you're supposed to be creating
13:56 your own unique perspective to further
14:00 understanding in those areas to educate
14:02 people in a better way than schools can
14:04 do so there are two paths to starting a
14:07 oneperson business with zero experience
14:10 and first I want you to stop thinking of
14:12 business as some like billion dooll
14:14 company or something like that business
14:17 is what you do business is your life's
14:19 work business is the vessel to create
14:23 your ideal lifestyle while impacting The
14:26 World At Large so money is a modern
14:30 byproduct of living with purpose and
14:33 passing down your teachings it's
14:35 self-actualization and self
14:37 Transcendence it is a vessel for that I
14:40 like to think of it there's like
14:41 mindfulness techniques and spirituality
14:44 there's Zen techniques for achieving
14:47 this actualization or Enlightenment for
14:49 me because you're not supposed to become
14:52 ideological or dogmatic about one method
14:54 to achieving one specific outcome that's
14:57 not how it works business to me is that
15:00 method of doing it it's a way of
15:01 exposing myself to the world practicing
15:04 mindfulness clarifying my thoughts with
15:06 writing and putting out a meaningful
15:08 message and now we're going to bring up
15:09 the experience thing or impostor
15:11 syndrome here again I just want to make
15:13 it very clear that if you could go to
15:15 your friend right now and you could
15:17 teach him about something that you are
15:18 studying on social media or in school or
15:21 whatever it may be you're more than
15:22 experience you're already doing this
15:24 [Â __Â ] you just need to do it in public so
15:26 the first path is skill-based this is
15:28 the one that most people take where the
15:30 common advice is learn a skill sell a
15:33 skill teach a skill or however within
15:36 that many however you would organize
15:38 those from 1 to three and this is great
15:40 but as I said you don't want to end up
15:42 onedimensional you don't want to sell
15:43 only one skill so that way you're
15:45 automated it's a great starting point
15:47 but you have to be working to get past
15:49 that or else you're just going to be
15:50 that that freelancer that's making the
15:52 same income built themselves into a new
15:54 9 to5 consistently on the verge of
15:57 losing every single client
15:59 and just not having a backup or some
16:01 form of Leverage built like an audience
16:04 to Pivot and do whatever they want and
16:07 are able to pursue their genuine
16:09 Curiosities that are going to change and
16:11 evolve over time so path two the one
16:13 that I like is development based so the
16:16 development base is based around the
16:18 four Eternal markets the Eternal markets
16:20 are where most people are trying to
16:22 achieve lofty goals but there are many
16:25 problems in the way of those goals then
16:27 that's where the most money is made
16:28 those are the profitable burning
16:30 problems that people have the four
16:32 Eternal markets are health wealth
16:34 relationships and happiness so path one
16:37 by choosing a marketable skill usually
16:38 only pays attention to wealth but with
16:41 path two it's just built for the
16:45 business of you the one person business
16:48 because you quite literally pursue your
16:50 own goals which is your brand which
16:52 we'll talk about you solve your own
16:54 problems as you are pursuing those goals
16:56 by uh researching your curi iio ities
16:59 that allow you to achieve those goals
17:01 faster which is the content the
17:02 information and the value that you
17:04 passing down and you create a system to
17:06 help others do the same so you
17:08 self-reflect and you look back how would
17:10 I have done this better how can I how
17:12 did I do this and what results did I
17:14 have now how can I help other people
17:16 step by step in a faster way get to
17:19 those results so you're advancing human
17:21 evolution you're helping people evolve
17:23 and trans or actualize and transcend
17:25 much faster and that's why I said
17:27 business to me is this vessel for
17:29 self-actualization and even spirituality
17:31 and self Transcendence and so that
17:33 system that step-by-step system is your
17:35 offer or your product and so that is how
17:38 you be yourself improve yourself and
17:40 profit off of yourself you may be
17:41 wondering like but but Dan I'm I'm just
17:44 starting out and it's like you don't
17:46 have to write posts or create a product
17:49 where it's like how to make a million
17:50 dollars in 3 days you don't have to do
17:52 that you have to pay attention to where
17:53 you are now where you're going and how
17:56 you're going to get there right so where
17:58 you are now you may have made $0 and so
18:00 how do you position your content or your
18:03 product how do you position or what
18:05 perspective are you giving about
18:07 yourself so how do people perceive you
18:09 right you can you don't write a post on
18:10 how to make a million dollars in 3 days
18:12 you write here's how I'm going to make a
18:14 million dollars in 5
18:16 years I mean it you know and then you
18:19 give out your plan and then people
18:20 follow along because you are a leader
18:22 then and people follow leaders you are
18:24 positioning yourself as a leader you're
18:27 are helping people achieve the goals
18:29 that you were trying to achieve and
18:30 you're kind of leaving bread crumbs
18:31 along the way and then path three is
18:34 both both skill and development based
18:36 and this is kind of a given because when
18:38 you start and you haven't learned any
18:40 skills yet this is how you learn fast if
18:43 you're going to start on social media as
18:45 your way of generating traffic then
18:47 you're going to have to learn how to
18:49 design a good profile picture how to
18:50 design a good Banner how to write a
18:52 compelling compelling bio you're going
18:54 to have to learn how to write social
18:55 media posts so you could become a
18:58 Twitter ghost writer you could become an
19:00 Instagram post Creator how whatever you
19:04 call that you could become a video
19:05 editor you could be you can design uh
19:08 banners for people you're building
19:10 skills as you grow your business and
19:13 that means you can help other people
19:15 grow their business and offer a
19:16 freelance service so you can start
19:18 monetizing pretty close to from the
19:20 start and you're doing it in such a way
19:23 that you're you're actually getting
19:25 results for yourself if you get results
19:27 for yourself in a real world setting
19:29 rather than just building out portfolio
19:32 pieces and never getting paid what you
19:33 deserve because you don't know how to
19:35 apply your skills to someone's actual
19:37 business then you practice your skills
19:39 on your own business you build your own
19:41 website you build your own landing page
19:43 maybe you build a landing page from a
19:45 for an affiliate product to see how good
19:48 you are at copywriting because then you
19:50 don't even have to create the product
19:51 you just build an affiliate product
19:53 build your own landing page see how good
19:55 you are at that and then you can offer
19:56 selling landing pages for $1 to $2,000
19:59 to other creators you see what I'm
20:01 saying here all you have to do is just
20:03 [Â __Â ] start so now let's go over the
20:04 four pillars of the one person business
20:06 so for those that want to do what they
20:08 want and help the people that they can
20:10 help the most traditional branding
20:13 marketing content and offer advice is
20:15 not going to fit very well because in
20:17 the case of this one person business
20:19 that I'm talking about in the next video
20:21 we'll go over what a value Creator is
20:23 it's a style of one person business and
20:25 I'm breaking these down because it takes
20:26 more than just one video to to do but in
20:29 this case the experience model that I'm
20:32 talking about you are your customer
20:34 Avatar you are your brand you are your
20:36 Niche you are your content you are your
20:38 offer you are everything and
20:40 self-awareness and self-reliance is
20:41 going to be the greatest skill that you
20:43 have and those are the people that
20:44 thrive the most in this onep person
20:46 business model is those that take
20:48 responsibility for their future and help
20:50 others get to where they're going so to
20:53 break down the onep person business very
20:55 quickly your goals are your brand so
20:57 what what do you want out of life and
21:00 what are you leading people towards now
21:03 the problems that are standing in the
21:05 way of your goals turn into the content
21:07 so what roadblocks will your followers
21:11 encounter and how are you going to help
21:13 them overcome it and now there's a lot
21:15 more that goes into content than that
21:17 but that's a great starting point right
21:19 and so systems or how you solve the
21:21 problem turns into a product so how can
21:23 they solve their problems faster because
21:25 that's what people want and now the
21:27 benefit
21:28 how has this entire Journey impacted
21:31 your life that turns into your marketing
21:33 so why should they care about your
21:35 message right why do I write every day
21:38 and how can I turn that into a
21:39 persuasive argument anyone who studi
21:41 marketing understands that benefits Rich
21:43 language is extremely powerful and
21:45 persuasive so if I wake up and I write
21:48 not only to earn an income think much
21:51 more clearly systemize all of my other
21:54 content I could go on day like all day
21:57 long but you can go and look at those
21:58 benefits and how exactly I'm doing this
22:01 on any of my landing pages so what you
22:03 do as I mentioned in a previous video on
22:05 how to solve your own problems or how to
22:07 find Purpose By solving your own
22:08 problems is that that's exactly what you
22:10 do you pursue a goal you solve your own
22:12 problems you teach others how you did it
22:14 and that's your business right and then
22:16 when it comes to building out a product
22:18 or a service that you can sell in
22:19 relation to that then it just works out
22:21 and this is of course oversimplified
22:23 there's many many nuances here but if
22:25 you take these foundational principles
22:28 and apply them and figure out and test
22:30 and experiment and do exactly what I'm
22:33 telling you to do by figuring it out for
22:35 yourself so you actually have unique and
22:37 genuine knowledge on how to do it it's
22:39 going to take time but that time is
22:41 going to pay back tfold aside from you
22:43 hiring someone to build your brand for
22:45 you because then you're just
22:47 relinquishing all potential leverage and
22:50 just power all right so branding is is
22:52 fairly understandable that's where you
22:55 work towards a goal and that is your
22:57 brand message that's what you're helping
22:58 people do if your goal is to make a
23:00 million dollars then your mission or
23:02 your message that you can start with and
23:04 iterate from is helping a thousand
23:08 people make a million dollars by 2025
23:12 right who wouldn't want to follow that
23:14 so the next pillar content is where
23:16 people have the most problems it's like
23:18 Dan what do I write about so let me
23:20 introduce you to a topic that I talk
23:22 about in digital economics called the
23:25 domain of Mastery so what you do is you
23:27 pick three interests one that makes
23:29 money which is almost any of them that's
23:31 just your priority interest interest two
23:33 excites you and interest three is
23:35 development based so like psychology
23:37 self-improvement self-development
23:39 metaphysics philosophy something that
23:41 helps you understand just the
23:43 progression pattern of every single
23:46 thing anyone could ever do so you can
23:49 have a unique perspective on those
23:51 things by applying spirituality
23:53 principles philosophy psychology that
23:55 kind of stuff and then when you look at
23:57 this Gra you can break them down into
23:59 the principles so what are the
24:01 fundamentals or the principles of each
24:03 interest and getting results with those
24:05 in relation to your goal and then from
24:07 that you can break them down into other
24:09 topics you can break them down into
24:11 mentors for inspiration so the people
24:13 that you
24:15 follow and get your advice from and then
24:18 the connections so the connections
24:20 between all of them and real world
24:22 problems and those are all the starting
24:24 places that you can start writing or
24:27 creating content content around in a way
24:29 that is very effective and educational
24:30 and valuable so pillar number three is
24:33 the offer or the product that you're
24:35 creating and no you don't have to wait
24:37 to start monetizing I hate that stupid
24:39 gatekeeper mindset where people are like
24:41 oh you need to be this experience to
24:44 start making an income or you need to
24:46 start doing this to start making an
24:48 income it's like no dude like you don't
24:50 you don't [Â __Â ] understand you're just
24:52 gatekeeping and you're trying to like
24:54 you're not thinking like think a bit
24:56 deeper right how do Freelancers start
24:58 making money they learn the found
25:00 fundamentals of a skill very very
25:03 quickly they start reaching out to
25:04 people immediately so they can go get
25:06 real world free real world feedback next
25:10 they either charge free or very low cost
25:13 because their skill isn't up to par to
25:15 charge $2 to
25:16 $55,000 and then they gradually work
25:19 their way up step by step and the sooner
25:22 you start selling something not only the
25:24 sooner you can make money but the sooner
25:27 you can start failing and you can start
25:29 iterating the first product is always
25:31 going to be [Â __Â ] you just need to get it
25:33 out you need to get the [Â __Â ] out so that
25:36 you can make it better because you're
25:37 never ever ever going to have a great
25:39 product the first time around it's just
25:41 not going to [Â __Â ] happen put an offer
25:44 out there build a digital product sell a
25:46 physical product drop ship if you have
25:48 to start a freelance service start a
25:50 Consulting service whatever it may be
25:52 put out content and just start getting
25:54 the [Â __Â ] out of the faucet so clear
25:57 water can flow so it's like okay Dan but
25:59 what do I sell so let me introduce to
26:01 you what I call the minimum viable offer
26:03 there's minimum viable product but an
26:05 offer is like all-encompassing so the
26:07 minimum viable offer is either a single
26:09 a single freelance skill that you sell
26:11 for five $500 to $1,000 so that's web
26:14 design email marketing something like
26:16 that where a single skill you're not
26:18 it's not a crazy offer you're never
26:20 going to be able to charge $5,000 for
26:21 that but you have to start somewhere or
26:24 number two is a single interest
26:28 Consulting service where you sell a pack
26:30 of four calls for $500 to $1,000 so this
26:33 is what most people do and most people
26:34 get like get caught up in this it's like
26:37 there's some kind of stupid stigma
26:39 around freelancing where it's like yeah
26:41 I have to do the work I can't just teach
26:44 people about it and it's like as a
26:45 Creator me I hate paying for work I'd
26:48 rather pay you to get on a call with me
26:50 and consult me on how to do a specific
26:52 thing whether it's a skill or not if
26:53 it's health I want to be taught if
26:56 you're starting an education business
26:57 business like this then don't do a
27:00 freelance done for you service just
27:02 offer Consulting calls or a digital
27:05 product so Health coaching Fitness
27:08 coaching performance coaching mindset
27:09 coaching life coaching business coaching
27:11 of whatever domain or Niche you're in
27:14 those are very broad you can go a bit
27:15 more deep into the submarkets within
27:18 those like bodybuilding coaching or uh
27:22 Nero
27:24 neurohacking Consulting right it's what
27:27 interested in and you can only find what
27:29 it is that you want to teach by diving
27:31 into uh your domain of Mastery or the
27:34 crevice of reality that composes the
27:36 interest you want to explore in this
27:38 life but it's not like Consulting isn't
27:41 only limited to those I'm really
27:42 surprised that like digital tutoring
27:44 offers aren't more of a thing if I learn
27:47 web design and I want to teach a Creator
27:49 over four calls how to design a great
27:52 website for themselves I think that's a
27:53 great [Â __Â ] offer and if I was
27:55 starting out I would pay for that it's
27:57 the same thing thing I'll get on calls
27:59 for 4 weeks with you and teach you how
28:00 to write compelling emails I'll teach
28:02 you how to run Facebook ads it's a
28:04 Consulting offer and I think those are
28:07 uh much better much more scalable than a
28:10 freelance offer and so the thing why we
28:13 start with a minimum viable offer is
28:15 that you can start monetizing
28:16 immediately you can start reaching out
28:18 to people in the DMS you can write a
28:20 Twitter thread or a post and have others
28:21 retweet it and then plug your service so
28:23 you're getting a th to if it goes viral
28:27 a million views on your offer and you
28:30 start making money because it's traffic
28:32 and it's offers and so the other thing
28:33 is why you start with this is because
28:35 then you can start fleshing out a
28:37 digital product and already have results
28:39 for it you can teach other people you
28:40 can get them results and you can note
28:42 the commonalities between like what
28:44 you're talking about on each call and
28:46 you package it up into a course ebook a
28:48 cohort something of that nature that you
28:51 can then switch to and so you can stop
28:54 taking on so much client work as your
28:55 audience grows and you can switch to dig
28:57 product and have more free time and so
28:59 that was just a broad overview of all of
29:01 this onep person business stuff I'll go
29:03 a bit more in depth in the next video
29:06 but I want to get more people primed uh
29:08 to this whole idea because I feel like
29:10 it's it's not ground shaking or
29:12 revolutionary by any means but it is
29:14 very
29:18 important the internet enables 8 billion
29:22 monopolies that is a quote from Naval
29:25 our cliche a bit too simple but
29:28 extremely deep and I don't know why I am
29:31 still reading the same thread that he
29:34 wrote a year ago Overlord that he is he
29:37 is the Lord and savior of all of the
29:41 basic advice people but Naval hits a bit
29:43 different and he has experienced the
29:44 back it I absolutely love Naval but
29:47 we're here to talk about just that we're
29:48 here to talk about the one person
29:51 business model why because I feel like
29:54 way too many people have dreams of
29:56 starting like a billion dooll company or
29:59 being the next Jeff Bezos or being the
30:02 next Elon Musk because that's what we
30:04 see and the thing is is like the gap
30:07 between where you are now because I'm
30:09 assuming you haven't started a business
30:11 or else you wouldn't be dreaming of that
30:13 the gap between where you are and where
30:15 they are is causing so much overwhelm
30:17 because you don't have a way of getting
30:20 there right that is what Clarity is and
30:22 that's what the lack of clarity is what
30:24 causes overwhelm and anxiety and just
30:27 psychic entropy or mental disorder not a
30:30 mental disorder but disorder of the mind
30:32 in general now before we start you have
30:34 to understand one thing you have to
30:37 understand that humans are the only
30:39 being that can have an idea and make it
30:42 real now things like chimpanzees and
30:45 other things they they use tools they
30:47 use other things but what other being
30:49 has constructed this world that we live
30:52 in with our minds we have constructed
30:54 the the school system the government
30:56 religious beliefs we've constructed
30:59 language from nothing but images and
31:01 symbols does this not blow your mind we
31:03 we didn't have language at some point in
31:05 time right we had the ability we had
31:07 Consciousness attention focus and the
31:10 tools necessary to connect these ideas
31:12 and make them tangible and just be able
31:14 to communicate and form relationships
31:16 with other people and that's a
31:18 discussion for a whole other topic about
31:20 the traps and downsides of all of that
31:22 because it controls many people's lives
31:24 but I would argue that that is one key
31:28 to a high quality of life is just
31:30 leaning into your nature as a Creator as
31:33 a builder and actually building things
31:36 rather than watching other people build
31:38 things and just do absolutely nothing
31:40 about it you see self-reliance is
31:42 possibly the greatest value in my life
31:45 it has brought me the most value as
31:47 values should because when people would
31:51 tell me and this is in relation to a
31:54 oneperson business as a Creator I used
31:55 to be a freelancer I did coaching for a
31:58 bit I did Consulting I pretty much did
31:59 every oneperson business offer under the
32:02 sun I I've sold I I hate talking numbers
32:06 what for credibility and Authority
32:07 purposes I've sold $100,000 plus of
32:11 almost everything that I went into
32:13 freelancing coaching Consulting digital
32:15 products cohorts everything under the
32:18 sun and that's why I talk about this
32:19 stuff because one I have direct
32:21 experience with it two I know the steps
32:23 you should take and I know that people
32:25 over complicate it way too much so in
32:27 pertaining to business when people were
32:29 screaming at me to go or to just go and
32:32 do all this short form stuff like reals
32:34 which I do but go and do reals because
32:37 it's the future or or hop on this next
32:40 business model or do this and do that
32:41 and it's like I already have something
32:43 good going and I'm going to go in the
32:45 opposite direction because success is
32:46 counterintuitive and that is also a
32:48 value of mine is kind of
32:49 counterintuitiveness and being skeptical
32:52 and so what I did was the opposite when
32:54 people told me to go short form I
32:56 started writing long WR form newsletters
32:59 and that self-reliance me trying to
33:02 figure things out for myself has taught
33:04 me more than any other course any
33:06 college anything that's how you learn
33:08 that's true learning is by directly
33:10 experiencing something by not taking
33:12 people's advice as law testing it for
33:15 yourself and this is not only pertaining
33:16 to business this is pertaining to health
33:18 and any ideology or belief system in
33:21 general is like when someone comes up
33:23 and is like hey Raw Liver is the best
33:26 thing you can eat I got stuck in that
33:27 trap but it's not like you you have to
33:30 see multiple perspectives because that's
33:33 what life is is just a a conglomeration
33:35 of perspectives and goals that people
33:37 are trying to hit problems and benefits
33:39 and all of this other stuff that form a
33:40 singular perspective that makes someone
33:43 believe something and so accepting a
33:45 specific ideology as law is just closing
33:48 your mind off to any opportunity you can
33:50 have so back to the topic at hand we're
33:53 here to talk about the one person
33:54 business model which I believe is the
33:56 best best route for 95 plus% of people
34:00 that want to start a business because
34:03 one it follows a human progression
34:07 pattern you evolve with time right so a
34:10 lot of people that I know and myself
34:12 included they start out in one of two
34:14 ways that require zero experience one is
34:18 skill-based right so we're talking
34:20 marketable skills so design uh
34:23 photography email marketing copywriting
34:26 SEO web design all of that stuff you you
34:28 know those things and you've probably
34:30 learned some of those things but the
34:31 next thing because those are like you're
34:34 starting a freelancing business but what
34:35 about a coaching business that is where
34:38 self-development comes into play so it's
34:40 either skill-based or development based
34:42 right and so this is pertaining to
34:45 building an audience or just giving
34:48 value and educating people so they will
34:50 buy your product or service your
34:52 freelancing service your digital product
34:53 your Consulting service whatever it may
34:55 be right so they start with skill-based
34:58 and then they educate people on those
34:59 skills so if I am a writer which I am
35:02 then I will teach you how to write I
35:04 will give out little tips I will write
35:06 articles on writing if I am a mindset
35:09 guy through self-development then I'm
35:11 going to give out mindset tips I'm going
35:13 to give out education on strengthening
35:16 your mind etc etc This falls under the
35:18 health wealth relationships Eternal
35:21 markets health wealth relationships and
35:22 happiness and then the skill-based is
35:24 kind of like you use that to comp mement
35:27 your self-development so you can make
35:28 money a bit faster because a high ticket
35:31 service like a freelancing offer you can
35:33 sell for two to $3,000 once you get good
35:37 and then you can sell it through your
35:39 audience or just Reach Out directly to
35:41 people and try to land via cold Outreach
35:44 or something of that nature and you can
35:46 make money a lot quicker so those are
35:48 the two routes that people go and and
35:50 from my experience and from my failures
35:53 I always recommend people start posting
35:55 content why because a lot of people star
35:57 in freelancing or coaching and they get
36:01 stuck in this cycle of like you have to
36:03 do manual labor in order to get clients
36:05 you have to send cold emails you have to
36:06 send cold DMS and you're not you don't
36:09 have a brand that is educating people on
36:12 those things and building trust and
36:13 Authority without you having to do it in
36:15 the DMS manually every single time so
36:18 you build an audience along the way and
36:19 then once you get to a certain point
36:21 once you have a certain amount of
36:22 traffic and a certain amount of brand
36:24 loyalty and Authority clients start
36:26 coming to you and then once your
36:27 audience gets larger and larger you can
36:29 productize your service reduce your time
36:31 spent on that client work and sell
36:34 something like a digital product or if
36:36 you're in the self-development space
36:38 like mindset or health coaching or
36:41 something of that nature you can create
36:42 a physical product it doesn't always
36:44 have to be a digital product or a course
36:45 it can be something like as an example I
36:48 talk about self-development a lot I talk
36:51 about focus a lot I want to create a
36:54 coffee brand with coffee and alanine and
36:56 if I I talk about that more and show
36:58 myself doing that people are going to
37:00 buy it because it's something good and
37:03 something useful in people's lives and I
37:05 am the unique mechanism the personal
37:06 brand is the unique mechanism and is why
37:09 people will buy from me over someone
37:11 else is because I have built that
37:13 connection with you guys by trying to be
37:15 as honest and transparent about this as
37:18 possible so we're going to walk through
37:20 what I call the entrepreneurial method
37:22 which is just kind of like a spin-off of
37:24 the scientific method but we have to
37:26 understand stand here like how do we
37:28 apply this before we can actually get
37:31 into it so the way that we apply this is
37:33 for a oneperson business you need three
37:35 things you need a brand which is like
37:38 your audience in a sense or like your
37:40 storefront it's how you're you are
37:42 perceived right so you need a brand and
37:46 the way you brand is you brand a onep
37:49 person business based on yourself right
37:50 it's a personal brand it's a personal
37:53 business and it the brand revolves
37:55 around your vision for for the future
37:57 and your goals that is what you are
37:59 leading people towards because followers
38:02 follow leaders right so if you are not a
38:04 leader then don't try to start a
38:06 business so the next thing how do you
38:08 attract people to that brand how do you
38:10 build a following content and your
38:13 content is Created from your interests
38:15 so self-development or skills which are
38:18 the skill-based things that I talked
38:19 about and you educating people on that
38:22 while also throwing in your unique spin
38:24 here and there right talking about your
38:25 interest and educating people on your
38:27 interest and skills and throwing in your
38:30 own personal thoughts your own beliefs
38:32 maybe some mindset stuff maybe what
38:34 you're doing on a daily basis right you
38:35 entertain educate and Inspire with your
38:38 content and you learn how to write or
38:40 structure content in a way that catches
38:42 attention delivers value on that
38:44 attention and then converts the
38:46 attention to either a follow or a
38:49 purchase or an email subscriber and then
38:51 you slowly build leverage over time to
38:55 get to the point of what we talked about
38:56 earlier and now the last thing the way
38:58 you monetize because people screw this
39:00 up so much uh cuz it's like how do I
39:03 monetize from a platform where it's like
39:06 YouTube you can do AdSense and that's
39:08 great I do that and it's like other
39:11 people can do that but it's not in your
39:13 control right you can be taken down from
39:15 the platform at any time and if you
39:17 don't have an email list or your own
39:19 product or service that you create and
39:21 you control the price and both the
39:24 traffic going to it that is what
39:25 determines your income so if you want to
39:27 actually build an income online you need
39:30 to become valuable enough to sell a
39:32 product or service to a person that is
39:35 one to two steps behind you or just has
39:38 a use case in your life so it has a use
39:41 case in other people's lives if I like
39:43 coffee and I use it to focus then I'm
39:45 going to create an eleanine coffee brand
39:48 and sell it to my audience while talking
39:50 about productivity and focus it is that
39:52 simple given time and not quitting
39:55 because you didn't see results after 2
39:57 weeks all right now to the
39:59 entrepreneurial method because this is
40:01 something we do on a daily basis and
40:05 it's just like a universal principle
40:07 that people need to follow in order to
40:10 not only like increase their quality of
40:11 life and solve their own problems but
40:13 also profit off of that to profit off of
40:16 your own self-development and your own
40:19 skill acquisition because that's just
40:21 the thing if you are starting out from
40:23 zero it's no problem you talk you write
40:25 content about what were learning your
40:27 brand is your vision for the future so
40:28 if you're starting a freelance business
40:31 and you plan to take that to $10,000 a
40:33 month and that's your vision or your
40:34 goals for the future then that's your
40:36 brand hey follow me along as I build
40:38 this freelance business to $10,000 a
40:40 month now if you are already valuable if
40:43 you've already developed those skills
40:45 you've already developed yourself or
40:46 your mind then you have a bit more
40:48 Authority and you already know what you
40:50 should be talking about and the value
40:52 you should be creating online now one
40:54 thing I want to mention here with
40:55 content is
40:57 that you're not trying to reinvent the
40:59 wheel like you have to be self-aware
41:02 here that's what self-reliance is in the
41:04 one person business is being self-aware
41:07 what kind of content do you like to
41:09 consume right is it too basic or is it
41:12 un unique to you right or are you
41:14 reading the same exact [Â __Â ] thing
41:16 week after week people need to be
41:19 reminded more than they need something
41:21 new that's all content is is you are
41:24 joining in and you're giving your own
41:26 take on the same thing that people are
41:28 saying that results in growth if you
41:30 aren't growing on social media it's
41:32 usually because your ego is in the way
41:34 and you are trying you are over
41:36 complicating things way too much and
41:37 you're trying to be too fancy or too
41:39 clever and you get mad because people
41:41 are because you think people aren't as
41:44 intelligent as you or just don't get it
41:46 and it's like yeah they don't get it so
41:48 listen to the feedback and change how
41:51 you talk about things so it's actually
41:53 interesting if people aren't interested
41:55 in your interest it's because you don't
41:57 know how to make your interest
41:59 interesting to that person so the
42:02 entrepreneurial method here it is you
42:04 find a problem you learn how to solve it
42:07 you document how you solved it online
42:09 you systemize your process and you share
42:12 your discoveries so in a nutshell you
42:14 find a problem in your life right that's
42:16 step number one is find a problem
42:18 because all stories marketing literally
42:21 everything the thing that drives human
42:23 behavior are problems right if I were to
42:26 read you a story and it started with
42:28 there was a cold spot on the side of the
42:31 bed that opens a curiosity Loop and
42:33 people want to learn more you want to
42:35 learn more once you become aware of your
42:37 own problems and that they are actually
42:39 a problem right once you identify a
42:42 problem let's say with your health then
42:45 you are going to self-educate in order
42:47 to get there right that leads into step
42:50 two is self-educate so let's say that
42:53 you find yourself lacking self-esteem
42:55 that is a health problem because one
42:57 maybe you don't have muscle mass or you
42:59 just don't like how you look and that is
43:02 a surface level problem right if you
43:03 want to understand this from the lens of
43:05 finding your purpose I have another
43:07 video um I would look that up it's like
43:10 how to find your purpose by solving your
43:12 own problems it's the same thing you
43:13 have to solve those shallow external
43:15 problems first and then bust through to
43:18 your inner core to get to the meaning
43:20 and purpose of everything because we've
43:22 shrouded over it with all of these
43:24 comparison self-comparison to other
43:25 people people and all these things that
43:27 are creating the shallow problems but
43:28 you can't just ignore those you have to
43:30 solve them because that's what most
43:32 people are struggling with and that's
43:33 how you can help them once you actually
43:35 solve it for yourself right you have to
43:37 develop yourself and your skill set so
43:40 if you have a health problem and maybe
43:42 you need to go and learn how to hit the
43:44 gym and then you become good at hitting
43:46 the gym or you find this unique take or
43:48 create your own system for becoming
43:50 jacked or whatever it may be then you
43:52 can teach people about that and of
43:54 course use your own head here use your
43:56 critical thinking and understand like
43:58 when it's Justified whether you can sell
44:00 a product or not the people that are
44:02 going to sell a product will sell a
44:03 product so that's on the individual and
44:06 I I just can't help you with that this
44:07 is a free video I'm not talking with you
44:09 oneon-one just have some common sense
44:11 and be smart about what you're selling
44:13 so another thing if you want to fix a
44:15 money problem let's say you're broke
44:16 college student and you understand that
44:18 college is going to give you some money
44:21 yeah it's going to give you some cash
44:22 flow but it's going to be a cap on your
44:23 income and you don't like that so you
44:25 start a freelancing business you start
44:26 learning a skill see how a problem leads
44:28 to self-education which is self step
44:31 number two is learn how to solve it uh
44:34 then you self-educate you get results
44:37 and then you talk about those results
44:39 and then you docu that's you documenting
44:41 how you solve it online that leads into
44:43 step number three and that is also how
44:45 you learn more about yourself and about
44:49 the skill you're doing right because if
44:51 you the problem here is that people
44:53 always think they lack experience and
44:55 it's like like oh I like I like I I I
44:58 feel like an impostor when I'm posting
45:00 content online like I I know a lot about
45:04 web design and I'm trying to land my
45:05 first client but I can't post about it
45:07 online that's just weird it's like dude
45:09 if you're going to try and make money
45:12 off of someone by reaching out to them
45:14 with a freelance service then why the
45:17 [Â __Â ] are you scared to post free content
45:19 online it doesn't make sense the free
45:21 content online should come first and
45:23 should be a way of you distilling what
45:25 you learned and organizing your thoughts
45:27 so that other people can benefit from it
45:30 and you can build authority to the point
45:32 of Landing a client right so you have to
45:34 understand like people see me now and
45:36 you're watching this on YouTube so it's
45:38 a bit different it's not on Instagram or
45:40 it's not on Twitter which where I have a
45:41 much larger following and like people
45:44 see that Gap right they're like oh this
45:46 guy has 240,000 followers on Instagram
45:49 it's going to take forever to get there
45:51 which it is but that doesn't mean like
45:53 that I didn't see results along the way
45:56 there right again you're paying
45:58 attention to the Gap and that's what's
46:00 causing the overwhelm anxiety and
46:01 procrastination rather than the first
46:03 step in front of you which is just
46:04 starting and doing so what you don't see
46:06 is that I'm a regular ass dude maybe I
46:08 have some cool Lighting in the
46:09 background and maybe I I don't know like
46:14 what what do you perceive of me how do
46:15 you think of me which I guarantee you
46:18 it's not who I am but how do you
46:20 perceive me right is there a Gap there
46:22 do you see me as a bit authoritative
46:25 because I want to let you know that I'm
46:26 just a regular [Â __Â ] dude right I
46:28 identified a problem in my life I was a
46:30 young broke college student and as
46:33 exactly what I said earlier I didn't
46:36 want to get a job that limited my
46:37 potential future in terms of how much I
46:39 could make so I started learning every
46:41 single skill that I could Under the Sun
46:44 and then once I saw results with
46:45 freelancing I did it kind of backwards
46:47 of what I'm recommending then I started
46:49 posting online about my results with web
46:51 design and freelancing taught people
46:53 about web design talked about my
46:54 self-development journey talked about
46:56 mindset talked about skill acquisition
46:58 money and I grew an audience I
47:00 eventually created a digital product
47:01 showing how I uh went or how I started
47:06 my web design business and that iterated
47:08 over time right with the scientific
47:10 process or the entrepreneurial process
47:12 iteration is such a big part of
47:14 everything and that's what the one
47:16 person business does it evolves so if
47:18 you are afraid of saturation in this
47:20 stuff you have to understand that if you
47:22 are starting a Creator business or a
47:24 oneperson business
47:26 there is no saturation it's kind of
47:28 impossible because we evolve I evolved
47:31 from freelancing to Consulting so I
47:34 opened up a job in the freelance market
47:37 after I left it and then after I left
47:40 Consulting and started the cohort and
47:43 was doing digital products As I Grew an
47:44 audience then I desaturated that market
47:47 right that offer that made me a lot of
47:50 money I am not selling anymore so other
47:53 people can come in and sell something
47:55 similar and take that spot if they
47:57 wanted to right and now if I want to
48:00 transition eventually and just Bank on
48:02 like book sales or start a software
48:05 company then I desaturated the market
48:07 even more so you have to understand that
48:09 the internet enables 8 billion
48:11 monopolies it really does there is room
48:14 for everyone because one you're thinking
48:17 there's too much saturation because you
48:18 haven't started again it's a gap you're
48:20 guessing what's in between that Gap
48:22 rather than figuring it out for yourself
48:24 and so a side note is is that someone
48:26 asked me recently and they were like uh
48:30 I I'm thinking about growing an audience
48:32 and talking about my interests and
48:34 eventually making an income but how long
48:36 will it take and so like my question is
48:39 if you're going to see yourself doing
48:40 this for the rest of your life right if
48:42 this is the thing that you want to do
48:44 for the rest of your life then why does
48:46 it [Â __Â ] matter how long it will take
48:49 because if you're going to come back to
48:50 it anyways why not start now get the
48:53 failures that you have to have they're
48:56 necessary you have to have a certain
48:57 amount of failures to see success once
49:00 you get those out of the way as soon as
49:02 possible the sooner you're going to see
49:04 success and actually be able to do it
49:05 for the rest of your life and what
49:07 happens if you don't do that then you're
49:08 not going to be doing the thing you want
49:10 for the rest of your life so uh step
49:13 number four is to distill things into a
49:15 replicable process right that's what
49:17 people want they want step-by-step
49:19 advice on how to get a specific end
49:21 result that's what every single thing
49:23 does unless you create like a tool
49:26 or a product or something that is just
49:28 useful in people's lives or they want to
49:29 make but if you want to make money from
49:31 the start you need to just focus on
49:33 distilling a process or creating a
49:34 system right and so the way you do this
49:37 this ties in with learning and
49:39 self-education and self-reliance because
49:41 if you hire someone to do this All For
49:43 You Like if you if I hired someone or if
49:46 I paid someone for uh Fitness coaching
49:49 and I just followed their advice to a te
49:52 I didn't learn anything for myself you
49:54 have to experiment you have to try
49:56 different things you have to see what
49:58 works for you you have to find that
50:01 Discovery by figuring it out and
50:02 struggling and not taking the easy route
50:05 so that you can take that and teach it
50:08 from your own unique point of view so
50:10 for step number five is to share your
50:13 discoveries is to give your discoveries
50:16 or your process to someone that wants to
50:18 be helped now I want to wrap this video
50:22 up in Step number five by asking you if
50:25 very difficult question which is what is
50:29 the meaning of life so from my own
50:33 experimentation and self-education and
50:36 researching multiple different
50:37 perspectives you see what I'm doing here
50:39 and figuring things out I've noticed a
50:41 few patterns I've noticed kind of a
50:44 two-step system for the meaning of life
50:47 now we can't lump this entire question
50:49 into this but I just want to spark some
50:51 thought and awareness in you so the
50:53 first thing leaning into the meaning of
50:55 life
50:56 is raising your Consciousness and what
50:59 that means is actively exploring the
51:02 unknown aspects of reality which means
51:05 you're not straying away from challenge
51:08 or failure or the dark areas of the
51:11 human experience that are going to be
51:13 there whether you deny them or not so
51:17 you are actively exploring and feeling
51:19 into your problems learning how to solve
51:22 them and directly experiencing your
51:25 yourself solving them so that you get
51:28 that you get those results and you TR
51:30 truly learn and you raise your cons
51:32 Consciousness around that domain of
51:34 reality so you are making the Unknown
51:37 Known the unconscious conscious by
51:39 solving your own problems and becoming
51:41 aware of the unconscious and making it
51:44 conscious you making the unpredictable
51:46 predictable so the unpredictable nature
51:48 of solo preneurship you're making that
51:50 predictable and you're helping other
51:52 people get there so the second thing
51:54 after raising raising your own
51:56 Consciousness is raising the collective
51:58 Consciousness so what you're doing is
52:00 you are when you're raising your
52:02 Consciousness you're creating a map of
52:04 reality you're creating a map of the
52:06 unknown or what is unknown to other
52:08 people and then you teaching it to them
52:11 helps accelerate the level of the
52:14 collective Consciousness much faster if
52:16 you are teaching them and uh of course
52:19 basing your teaching and making it known
52:21 that they have to self-educate and they
52:23 have to figure it out for themselves as
52:24 well and raise their own Consciousness
52:26 then that is somewhat the meaning to
52:28 life and I can attest that it is an a
52:31 [Â __Â ] incredible feeling when you help
52:33 someone else get results and solve the
52:35 problems that they want to solve so you
52:37 raise the collective Consciousness by
52:40 giving out pieces of your map by writing
52:42 online or posting online right and so
52:45 attracting a following I that's what
52:47 social media is for and then your
52:49 products themselves are the map right
52:52 they are the map you are distilling and
52:55 like enclosing it into a little zip zip
52:57 file to upload in other people's brains
53:00 because then the next thing is like oh
53:02 Dan well like what if I like people are
53:05 already selling this thing and like it's
53:07 already for free online and you have to
53:09 understand like that only a specific
53:11 certain like a specific type of person
53:13 says that one the people that aren't in
53:15 the game of business two they aren't
53:17 just in the arena too like they don't
53:20 have the money to invest in those kinds
53:23 of products right because
53:25 what people pay for is aggregation speed
53:29 and convenience right that's just
53:31 everywhere around us like why do you go
53:33 and buy something that is terrible for
53:35 your health rather than just eating the
53:36 good food you have at home it's
53:38 convenience right so why would I
53:42 spend 20 hours filtering through just
53:46 like fragmented YouTube videos on the
53:48 internet rather than just a step-by-step
53:50 course on how to get an end result and
53:51 then get it now the thing with this is
53:53 is that you can't help people that don't
53:55 want want to be helped like if people
53:56 just twist your words there's there's
53:58 probably some people watching this the
53:59 the like two dislikes that you don't see
54:02 anymore I wish people could see them
54:03 because it's kind of like credibility
54:05 it's like if if everyone agreed with me
54:07 then I wouldn't be saying something that
54:09 is closer to truth but I don't know
54:12 there's weird stuff with that but the
54:14 the thing is that people don't
54:16 people that don't want to be helped you
54:19 can't help them right so you have to be
54:22 okay with the hate and the criticism
54:24 that comes along with this stuff if
54:26 people don't want to increase their
54:27 quality of life and they're stuck in
54:29 this ego trap then it's okay you can't
54:32 help them so I will end with this the
54:35 lips of wisdom are closed except to the
54:38 ears of understanding and that is a
54:40 quote from the cabalion and it just hits
54:44 so the ancient Masters are saying the
54:46 same thing you can't help people that
54:47 don't want to be
54:52 helped the state of work is changing
54:54 things are going digital we know that
54:56 employers are starting to hire based on
54:59 an individual's public resume that they
55:02 post online via content newsletters
55:06 YouTube videos or anything else that
55:08 helps display their credibility and
55:11 Authority without you having to try and
55:13 prove it to the employer and to add on
55:15 top of that people are and have been
55:18 losing trust in the traditional
55:20 education system and they are resorting
55:23 to internet creators for their future
55:26 success both personal and professional
55:29 because think about it when's the last
55:31 time that you've heard someone say like
55:33 oh I am so proud like I use everything
55:36 that I learned in my degree for my job
55:39 that's not how things are moving instead
55:42 I've learned what I know about the gym
55:44 from YouTubers that talk about Fitness
55:47 there are infinite perspectives that I
55:49 can study and become my own personal
55:52 trainer and my own personal expert
55:55 rather than I don't have to give that
55:57 advice to others I can if that's
55:58 something I want to do and I do for
56:01 business and spirituality and personal
56:02 development but when it comes to the gym
56:04 and health I have the full ability to
56:07 tap into my desire for self-education
56:11 and I can become my own personal trainer
56:13 I can become my own relationship
56:15 therapist I can become my own
56:17 psychologist I can become anything that
56:19 I want to become because there is ample
56:21 education out there that I don't have to
56:24 shovel over $40,000 to acquire to become
56:28 an expert in that field and now client
56:30 work like freelancing when they want to
56:33 break out of this traditional system of
56:37 like either employment or other things
56:39 people usually go with the freelancing
56:41 option they learn a skill they sell a
56:44 skill and they get stuck in a new Rat
56:47 Race that they have created for
56:49 themselves in terms of I need to find
56:51 clients in order to survive and they're
56:53 going to pay me this much and and you're
56:55 a commodity because you're a specialized
56:57 robot that performs one specific task
56:59 that other tools are starting to
57:02 automate out because that's the thing is
57:04 one thing that a lot of people leave out
57:06 about freelancing or what they don't
57:08 tell you because I've experienced it and
57:10 some people are starting to talk about
57:12 this but I was a freelancer and I
57:14 pivoted out of it because I realized
57:17 that you need to truly become an expert
57:21 and that does not mean being a
57:22 specialist if you want to become a web
57:24 designer great that is an incredible
57:26 first option to go with to start making
57:29 some money but in order to charge three
57:31 four 5 $10,000 for a service to be able
57:35 to generate wealth and be able to take
57:38 on less clients so you have more time on
57:40 your hands you have to understand that
57:43 the the low ticket freelance jobs are
57:45 being automated out I can go and build
57:48 an absolutely [Â __Â ] beautiful website
57:51 for $10 with a specific software because
57:54 that's what web designers are doing
57:55 nowadays is they are using software and
57:58 they're using their mind and their
57:59 creative ability to apply that software
58:01 to someone else's business and because
58:04 that business usually doesn't have the
58:05 time to do so for themselves and now I'm
58:08 a big proponent of the onep person
58:10 business model and so if you're coming
58:12 into the Creator economy or even for
58:14 like influencers and you're trying to
58:16 sell to these people because it's the
58:18 future and that's what you should do and
58:20 it's an opportunity that you should hop
58:21 on I'm not saying this lightly please
58:23 note this down is that if you want to
58:25 Target other creators and become a
58:27 Creator yourself you're going to have to
58:29 go more towards the side of Education
58:32 right if you were to come to me I don't
58:34 want a website built for myself I want
58:36 to learn how to do it so you can either
58:38 teach me or I can go buy a software and
58:40 learn how to do it myself but in many
58:43 cases I don't want to spend that time to
58:47 learn how to do this one specific thing
58:49 just because it doesn't interest me so I
58:51 would rather pay you $1,000 to get on a
58:54 call with me and tell me exactly how to
58:55 build a website I don't need this don't
58:57 reach out to me for this I was a web
58:58 designer in my past I can do that
59:00 specifically fine but if you find a
59:02 problem in my business that I'm unaware
59:04 of and you make me aware of it and you
59:06 persuade me as to why it's going to help
59:08 my business for me to pay you $1,000 to
59:11 teach me that step-by-step system that
59:13 will save me x amount of time wasted
59:16 then I may buy from you and so the
59:19 highest paid
59:20 Freelancers that do the work for you
59:23 they use their creative ability they use
59:26 their mind they don't rely on a software
59:29 with cool templates and other things to
59:32 be the main part of their service they
59:35 understand a mix a range of skills that
59:38 then they can come and build a solution
59:39 for your business so for example if I'm
59:43 having TR if a Coach is having trouble
59:45 generating leads then I'm going to come
59:47 in and I'm going to say okay you need a
59:49 landing page so I need to know web
59:51 design you need uh copywriting for that
59:54 Landing page so I need to understand
59:55 persuasion marketing and copyrighting
59:57 and then I need to understand their
59:59 business as a whole right because then
01:00:02 they opt in and they get put into an
01:00:04 email sequence that has follow-ups and
01:00:06 other things and that's a much better
01:00:08 well-rounded service that fits someone's
01:00:11 specific business in a way that will get
01:00:12 results and that is impossible to just
01:00:16 Outsource to one specific software to do
01:00:18 it all for you and so as humans this is
01:00:20 what we do we have the ability to think
01:00:23 and build we build tools and solutions
01:00:26 that make life easier for us this is
01:00:27 never going to stop we're going to
01:00:29 continue doing it so if you are not a
01:00:31 builder then you are going to be built
01:00:34 over or you are going to build for
01:00:36 someone else so that was kind of just an
01:00:38 introduction to lay the framework but in
01:00:39 the last video we talked about the onep
01:00:41 person business model how to productize
01:00:44 yourself and now I want to talk about
01:00:46 what I call a value Creator or in some
01:00:49 cases a synthesizer which we'll also
01:00:52 touch on but the value Creator is is a
01:00:55 way to go about the oneperson business
01:00:58 model because there are infinite numbers
01:00:59 of oneperson business models right it's
01:01:01 not limited to digital products
01:01:04 information products courses coaching
01:01:06 Consulting like turning yourself into a
01:01:08 business is what I'm talking about here
01:01:10 and being a value Creator is a way of
01:01:12 doing that so this is a new career path
01:01:15 that the internet has created I've
01:01:17 talked about how 60% of new jobs have
01:01:19 yet to be created they're going to be
01:01:21 created by the internet the value
01:01:23 Creator or the educator is going to be
01:01:25 one of them one that takes it on as
01:01:27 their responsibility to research a
01:01:30 specific crevice of reality that nobody
01:01:31 has explored or at least explored in
01:01:34 that combination right you can explore
01:01:36 many different interests and then you
01:01:38 synthesize those you connect those and
01:01:40 you educate other people you play your
01:01:43 role in the shift away from the
01:01:47 traditional education system that can't
01:01:49 keep up with how technology is evolved
01:01:52 so value creators are the people that
01:01:56 earn with their mind not their time so
01:01:58 they can stay as a onep person Business
01:02:00 Without limiting their income they
01:02:01 research their obsessions and distill
01:02:03 their learnings with writing video and
01:02:05 other internet content they become a
01:02:07 oneperson media company right they build
01:02:10 their name on social media with media so
01:02:14 videos writing graphics and then they
01:02:16 sell a product from that traffic right
01:02:19 because now you have traffic now you
01:02:20 need a way to monetize and send people
01:02:22 to and we talked about that in the last
01:02:24 video third thing they get paid for
01:02:26 aggregated knowledge and experience in
01:02:28 the form of digital products or physical
01:02:30 products if you want but everyone should
01:02:33 have some form of digital product so
01:02:35 that's how they get paid is they
01:02:36 research these things they leave out
01:02:38 breadcrumbs in the form of content and
01:02:40 media and then they aggregate that
01:02:42 information into a step-by-step system
01:02:43 and sell that via a digital product or
01:02:46 service and four they have a heavy focus
01:02:48 on educating Their audience instead of
01:02:51 posting memes starting drama
01:02:53 commentating on other things or other
01:02:54 things like that to me this is very
01:02:57 appealing I like the path of the value
01:02:59 creator
01:03:00 online because I don't have to worry
01:03:03 about starting drama with other people I
01:03:05 get to focus on my me my message and
01:03:07 what I'm educating people on and it it
01:03:10 doesn't take flashy looks or other
01:03:12 things to actually build an audience it
01:03:14 takes this education of the certain
01:03:17 things that you were learning and
01:03:18 becoming an expert in so value creators
01:03:20 are those that dedicate themselves to
01:03:23 exploring the unknown aspects of life to
01:03:25 exploring their curiosity and they take
01:03:27 it on as their life work life's work to
01:03:31 dissect these crevices of reality that
01:03:33 they're exploring so whether it be
01:03:35 self-improvement marketing business
01:03:37 spirituality met metaphysics philosophy
01:03:41 uh email marketing whatever it may be
01:03:43 you just have to start and start
01:03:44 learning and making connections and
01:03:46 letting one thing lead to another by
01:03:48 curiosity now a lot of people get
01:03:50 confused here with curiosity and so do I
01:03:53 because it's not something tangible it's
01:03:55 not something concrete and for me I can
01:03:58 only explain it based off of experience
01:04:00 and feeling so with curiosity think of
01:04:02 the book that you actually wanted to
01:04:05 read think of the videos that you
01:04:06 actually wanted to watch the things that
01:04:09 were seamless where it's like man I'm
01:04:11 loving learning about this so for me
01:04:13 it's a select few books it's like The
01:04:15 Power of Now which I haven't read in a
01:04:17 bit awareness um way of the superior man
01:04:21 Flow by mihi Chet mihi uh Rest by Alex
01:04:26 Su Jang Kim pong and everything Alan
01:04:29 Watts right those really resonate with
01:04:32 me specifically they may not resonate
01:04:34 with you and that's a sign that's a sign
01:04:36 that you have to find the people and the
01:04:38 writing and the interest that really
01:04:39 really resonate with you and that makes
01:04:41 it effortless to actually study those
01:04:44 and makes you want to talk about them CU
01:04:46 if you're going to post something online
01:04:48 the easiest way I can say as to oh what
01:04:51 do I post post the things that are
01:04:52 interesting to you because they're going
01:04:54 to be interesting to someone else if
01:04:56 you're reading through a book and
01:04:57 something catches your attention and
01:04:59 you're like oh man that's really good
01:05:01 other people aren't going to think that
01:05:02 some other people so you take that and
01:05:05 you distill it for your audience you
01:05:07 synthesize it with your interest or what
01:05:10 you're trying to achieve in this life
01:05:11 watch the other video on the one person
01:05:14 business model and then that's going to
01:05:17 be interesting to them because they are
01:05:19 similar to you so it's not about
01:05:21 transitioning from consumer to cre it's
01:05:24 about transitioning from consumer to
01:05:27 researcher first because you have to
01:05:29 research and gather your own knowledge
01:05:32 before you can create with it right you
01:05:34 have to dissect other things via reading
01:05:38 and then order to reconstruct them into
01:05:40 your own creation or writing or video or
01:05:43 newsletter whatever it may be because a
01:05:45 a researcher to me it implies that you
01:05:48 are intentionally consuming information
01:05:50 you have a goal of how to use that
01:05:53 information and apply that that
01:05:54 information so if your brand or you as a
01:05:56 person are working towards a big goal in
01:05:58 your life and you're researching
01:06:00 specific things let's say you're working
01:06:02 towards Financial Freedom but you're
01:06:05 very interested in spirituality well how
01:06:07 is it helping you get there right that's
01:06:08 a very unique perspective and that's a
01:06:10 very unique connection that you can make
01:06:13 so here is a graphic of the value
01:06:14 Creator we start with genuine interests
01:06:16 and the skills you need for that are
01:06:18 research learning and note-taking those
01:06:20 are things you have to do on a daily
01:06:21 basis so what are you obsessed with
01:06:23 learning we talked about that the next
01:06:25 thing is creating your unique
01:06:27 perspective if you need help with this I
01:06:29 highly highly highly recommend you
01:06:31 download my free creative challenge it's
01:06:33 called 7 days to genius ideas it it it
01:06:36 will change everything I don't say that
01:06:39 in a platitude sense like oh it'll
01:06:40 change your life it will [Â __Â ] change
01:06:42 the way you see the world the world and
01:06:46 your content it'll Branch over into
01:06:48 content so for forming a unique
01:06:50 perspective you need critical thinking
01:06:51 open-mindedness and self-improvement
01:06:54 next thing is actually creating value
01:06:56 from that so how will they help others
01:06:59 reach that goal how will your unique
01:07:01 interests and perspectives help other
01:07:03 people and for that the skills you need
01:07:05 are marketing and sales writing and
01:07:07 thinking education and teaching and then
01:07:10 now that you have value because you
01:07:12 understand how to structure a persuasive
01:07:14 message by studying those skills then
01:07:16 you need to distribute that value so the
01:07:19 next thing is value dist distribution
01:07:21 where can they find your value on the
01:07:24 internet so you need to understand
01:07:25 social
01:07:26 media digital tools and leverage
01:07:29 building and so if you have to
01:07:31 screenshot that graphic and start just
01:07:33 generally researching those skills get
01:07:35 the big picture of what they are and how
01:07:38 to do them well because here's one other
01:07:40 thing right I was watching an
01:07:42 actualized.org lecture the other day and
01:07:44 he mentioned how like real or like the
01:07:50 school system and government and other
01:07:51 things they're compartmentalized right
01:07:54 when you go to school to be learn one
01:07:56 thing let's say the biology department
01:07:58 or the chemistry department or the
01:08:01 business department right you're you're
01:08:03 limited you're studying those things
01:08:05 only when reality is not
01:08:06 compartmentalized
01:08:08 business it it's a part of life all of
01:08:11 your life plays into it and we need more
01:08:14 people we need more synthesizers to come
01:08:17 in and research their interest and use
01:08:20 that to create an entirely new category
01:08:23 because like life isn't
01:08:24 compartmentalized you need to be able to
01:08:27 understand the full picture and connect
01:08:28 the full picture together in order to
01:08:30 help people achieve their goals in life
01:08:33 we need more people that can do thatc
01:08:35 because it isn't easy it's incredibly
01:08:37 difficult and fun to research what you
01:08:40 want to research and embrace the unknown
01:08:43 or the unconventional and uncomfortable
01:08:45 path in life it is 10 times more
01:08:48 rewarding any platitude will tell you
01:08:50 that and those platitudes the cliche
01:08:52 quotes on like oh break out of your
01:08:55 comfort zone like they're they've lived
01:08:57 a long time because they are very very
01:08:59 very important no matter how many times
01:09:02 they've been conditioned into your head
01:09:03 to the point of you thinking that they
01:09:05 are boring and insignificant so this how
01:09:07 this all sounds great but how do you
01:09:09 start researching your interests
01:09:11 effectively and that is by exploring the
01:09:14 unknown aspects of reality through
01:09:16 Consciousness because reality is
01:09:18 infinitely complex connected and
01:09:21 perspective based you are a pers
01:09:23 perspective vessel the way that you
01:09:25 consume information is going to be
01:09:27 different from how others consume it you
01:09:29 are going to interpret it based on your
01:09:31 worldview and then if you create with
01:09:33 that worldview and you help put it out
01:09:36 there then it's going to be different
01:09:38 from other people's perspectives so how
01:09:40 do you explore this crevice of reality
01:09:43 or part of the unknown you deconstruct
01:09:46 holes into parts then you reconstruct
01:09:49 those parts back into a hole because the
01:09:52 universe or God or infinite intelligence
01:09:56 or whatever it may be it has divided
01:09:59 itself into Infinite different parts it
01:10:01 is a whole and it is a part and those
01:10:03 parts exist because of distinctions
01:10:06 right it's just infinite different
01:10:07 distinctions and I don't want to get all
01:10:09 philosophical here uh we'll dive into
01:10:11 that in another time but you have to
01:10:13 understand that the only thing the only
01:10:14 reason that people or things exist like
01:10:18 in the metaphorical in the philosophical
01:10:20 sense the only reason they exist is
01:10:22 because of relationship it's because of
01:10:23 Distinction it's because I am not this
01:10:26 so I am this right I am not that camera
01:10:29 so I am human being I am not like if
01:10:32 nothing ex if you're just floating in a
01:10:34 void you yourself would cease to exist
01:10:36 because you have nothing to compare it
01:10:38 to so let's make this a bit more
01:10:40 practical so the first step is choose in
01:10:42 Obsession and the with this don't try to
01:10:46 Outsource this you can't just be like
01:10:48 what's my obsession I don't know what is
01:10:49 your obsession have you tried anything
01:10:51 have you gotten pulled down a rabbit
01:10:52 hole before like you have to try a bunch
01:10:56 of different things if you don't know
01:10:58 try if you don't try you'll never know
01:11:00 so try literally everything that
01:11:03 potentially catches your interest
01:11:04 because your mind your ego will try to
01:11:06 distract you from this if you see
01:11:07 something like oh well that'd be cool to
01:11:09 study or learn on my own but that video
01:11:11 game that sounds really nice oh that
01:11:13 like going out with my friends that
01:11:15 sounds really nice I have nothing
01:11:16 against video games or going out with
01:11:17 your friends but if it's distracting you
01:11:19 from making progress then yeah there's a
01:11:21 problem there so if you need a start
01:11:23 starting point look at your browser
01:11:25 history on YouTube Google whatever it
01:11:27 may be look at the last videos you
01:11:29 watched and look at what you naturally
01:11:31 consume to learn not to distract
01:11:33 yourself what do you go on social media
01:11:35 to learn who are you following that are
01:11:37 actually educating others and how can
01:11:39 you emulate them how can you reverse
01:11:41 engineer how can you deconstruct that
01:11:43 hole into Parts how can you reverse
01:11:45 engineer their success and follow it and
01:11:48 another thing is to look at your life
01:11:50 and see what you do what have you
01:11:52 improved the most in your your life if
01:11:54 you're a gym junkie how has the gym
01:11:56 helped you if you're a runner how has
01:11:57 that helped you if you're an autodidact
01:11:59 or a polymath and you just love
01:12:01 researching everything how has that
01:12:02 helped you how can you help other people
01:12:04 become that and how has it benefited
01:12:05 your life so number two is to research
01:12:08 that Obsession from all angles so to do
01:12:11 this you have to follow people that you
01:12:13 disagree with that are talking about
01:12:15 your topic of interest you have to buy
01:12:17 let's say a best-selling book that goes
01:12:20 over the fundamentals of that Obsession
01:12:22 you need to get the big picture before
01:12:24 you can start understanding the tactics
01:12:26 and the little details right you have to
01:12:28 obsess over the big picture rather than
01:12:31 the technical details don't get trapped
01:12:33 in the technical details view everything
01:12:36 from The Meta perspective of the big
01:12:38 picture of that specific Obsession of
01:12:41 yours the thing that you are researching
01:12:43 and you have to come at it from I want
01:12:45 to understand this holistically I want
01:12:47 to understand all perspectives if you're
01:12:49 a health guy then study the benefits of
01:12:52 a vegan diet even if you absolutely hate
01:12:55 and you're tied to the ideology that
01:12:56 veganism is bad look at the benefits see
01:13:00 why people do it be able to be nuanced
01:13:03 and navigate your way through a
01:13:04 conversation on health and then go and
01:13:07 look at carnivore if you are so attached
01:13:10 to carnivore then force yourself to look
01:13:12 at the research that disproves carnivore
01:13:15 and vice versa for everything look at
01:13:17 both sides of the coin if you're
01:13:20 attached to the ancestral diet then
01:13:22 maybe try vegan ISM like break out of
01:13:25 your little bubble of comfort that you
01:13:27 put yourself in and continue growing by
01:13:29 trying new things and researching the
01:13:32 entire domain so the best thing you can
01:13:33 do is just learn about it every day
01:13:35 immerse yourself in that Obsession and
01:13:37 people that are teaching about it
01:13:38 unfollow every single social media
01:13:40 account aside from the ones that are
01:13:42 putting out good information that you
01:13:44 can study put books on your desk uh cue
01:13:47 a podcast for the next day literally
01:13:50 just immerse yourself in the information
01:13:53 and then the next thing that you do is
01:13:54 you note down Golden Nugget ideas or
01:13:57 your discoveries so as you're
01:13:59 researching your obsessions are really
01:14:01 anything it should be since you
01:14:03 genuinely curious about these things it
01:14:05 should be near impossible to not write
01:14:08 down your discoveries or to write down
01:14:11 the things that really stuck with you
01:14:12 the things that interested you meaning
01:14:15 they are going to interest someone else
01:14:16 so if you need help one keep a running
01:14:19 note in your phone and download my free
01:14:21 creative challenge so I give all of this
01:14:23 to you you but if you need help as
01:14:25 you're listening as you're reading
01:14:26 whatever it may be note down the ideas
01:14:30 anecdotes stories or even statistics
01:14:33 that really stuck out to you that you're
01:14:34 like wow like that changed my mind or
01:14:37 aha like that's it it's hard to put this
01:14:40 into like tangible words because you
01:14:43 can't but when you get that excitement
01:14:45 that's what you write down and so with
01:14:47 all of this when you go to write content
01:14:49 or you go to create a video or you go to
01:14:51 outline a podcast or something like that
01:14:54 all of these things that you've written
01:14:55 down they're building blocks you
01:14:57 literally just copy paste them over and
01:14:59 you structure an argument about B based
01:15:01 on what you want to talk about and these
01:15:03 will serve as foundational ideas for
01:15:06 your content like one thing that I do
01:15:08 for my YouTube videos is one I watch
01:15:11 Good YouTube videos and I know what
01:15:13 performs well in the algorithm and I
01:15:15 take the title of the video so let's say
01:15:17 one that's coming in the future that I'm
01:15:19 writing about in my newsletter right now
01:15:20 is called the power of being alone
01:15:22 that's a very Hot Topic a lot of people
01:15:24 like to talk about that so right now
01:15:27 what I'm doing is I'm listening to
01:15:29 videos on being alone I'm studying that
01:15:31 topic so I can come with a credible
01:15:33 argument because I have experience to
01:15:35 back it but I need a way of structuring
01:15:37 my argument and so that's the next thing
01:15:39 is that simplifying complex topics will
01:15:42 be the greatest skill of The Next
01:15:43 Century because we live in an in
01:15:45 Information Age right there's so many
01:15:47 ideas and people are overwhelmed with
01:15:50 what they need to do right there's so
01:15:52 many different options that you can take
01:15:54 for your career or your life and we need
01:15:57 people that can come and organize and
01:16:00 simplify this information that's being
01:16:02 put out there because people are making
01:16:03 new discoveries left and right people
01:16:05 are creating new knowledge left and
01:16:08 right and they are distilling it in the
01:16:10 form of Internet content and so the
01:16:11 biggest mistake you can do here because
01:16:14 you're researching your interest right
01:16:15 you're researching you're noting things
01:16:17 down but the worst thing you can do is
01:16:18 let knowledge outpace execution you have
01:16:21 to apply what you learn because you
01:16:24 don't learn to write by reading about
01:16:26 writing it's going to help it's a good
01:16:28 guide but you have to actually practice
01:16:30 it right you can't study a a a senior's
01:16:33 level English course if you're in first
01:16:36 grade right or you haven't written
01:16:38 anything in your life it just doesn't
01:16:39 make sense it's not going to apply and
01:16:41 you're going to be like oh crap and you
01:16:42 need to go back to the fundamentals you
01:16:44 need to go back to first grade English
01:16:46 and practice and then you go to need to
01:16:48 go to second grade English and then
01:16:50 practice and you need to go to third
01:16:51 grade English and practice and and if
01:16:53 you skip any of those steps you're not
01:16:55 going to learn to write effectively or
01:16:56 it's just going to take you 10 times
01:16:58 longer because you're going to try and
01:16:59 write like a a senior in college and
01:17:02 then you're going to have to go back to
01:17:03 fourth grade but there's also a trap
01:17:05 there because with value creation you
01:17:07 need to make your knowledge valuable
01:17:09 right there's only so many things that
01:17:10 you can like practice tangibly right
01:17:13 there's ideas that you have to munch on
01:17:15 and contemplate and go in walks and let
01:17:18 your uh default mode Network let your
01:17:20 subconscious mind bring ideas to your
01:17:22 consci mind so you have Firepower to
01:17:25 write with you have to sit down and you
01:17:27 have to sit with a topic and just think
01:17:29 about it you have to contemplate you
01:17:31 have to go in you need to introspect and
01:17:33 self-reflect and understand like okay
01:17:35 what is the true value in this message
01:17:37 what has this helped me with in my life
01:17:40 and now the next step is absolutely
01:17:41 crucial you need to put your value on
01:17:44 the public market so you need to turn
01:17:46 the value that you've created into
01:17:48 internet content and you need to post it
01:17:51 because you need data you need to
01:17:54 understand if your ideas are truly
01:17:56 valuable or not or if they are perceived
01:17:58 as valuable because you can write like
01:18:00 Alan Watts you can write like a
01:18:01 philosopher but if you post it online
01:18:03 and you're not growing and you're not
01:18:05 getting any any engagement and because
01:18:07 of that you're not making any sales it's
01:18:09 not going to be sustainable then how how
01:18:11 are you going to do that for a fulltime
01:18:12 you need a balance of internal and
01:18:14 external you need to play the game the
01:18:16 external game from a place of I want to
01:18:20 give value okay so we understand how to
01:18:22 find and research our obsessions but how
01:18:24 do we package up that knowledge and turn
01:18:28 it into something of value that other
01:18:30 people will like engage and follow along
01:18:34 with so the first step is choosing a
01:18:36 media platform because you're going to
01:18:38 be Distributing your value via media
01:18:42 right you are going to be composing a
01:18:44 message from your knowledge from your
01:18:47 own unique perspective and distribute it
01:18:49 via media that's all the internet is
01:18:52 right that's how you reach anyone that's
01:18:54 how you build a readership that's how
01:18:55 you build an audience there is no way
01:18:57 around it you have to create content you
01:18:59 have to create media so I personally
01:19:01 prefer Twitter that's what I started
01:19:03 with that's what many people in my
01:19:05 network have started with they've grown
01:19:07 on there because it is underrated and
01:19:09 untapped and there are just so many
01:19:11 different benefits behind starting on
01:19:13 Twitter because I tried everything
01:19:16 before I tried a fitness YouTube channel
01:19:18 I tried a digital art page on Instagram
01:19:20 I tried paid ads SEO all of this other
01:19:23 stuff to try and grow my brand and now I
01:19:25 was missing crucial pieces but when I
01:19:28 got on Twitter everything just clicked
01:19:30 all of my knowledge clicked and I'm just
01:19:31 like okay I know how to make this work
01:19:33 now and it was easier because Twitter
01:19:36 you need a profile picture but you don't
01:19:39 need to post any images right it's it's
01:19:42 an idea platform it's a platform for
01:19:44 ideas and writing clear articulation and
01:19:48 communication that's what all of this is
01:19:50 that's the foundation of everything
01:19:51 there's a reason that people screenshot
01:19:53 their tweets and post them on other
01:19:55 platforms it's because the message is so
01:19:57 valuable and uh captivating compared to
01:20:00 like an Instagram model that's just in
01:20:03 like a bikini there's something of value
01:20:05 there and those tweets the screenshotted
01:20:07 tweets on any other platform usually get
01:20:09 more engagement if the Tweet is good
01:20:12 than any other kind of post you could
01:20:14 post right so it only makes sense to
01:20:17 start on Twitter because all you need is
01:20:18 the ability to type on a keyboard and
01:20:21 maybe some branding and marketing
01:20:22 knowledge on how to create a profile
01:20:24 that uh makes people want to follow you
01:20:27 right but that's not the only benefit of
01:20:28 starting on Twitter the other thing is
01:20:30 that the retweet button that's how you
01:20:32 share a post that's how you get eyes
01:20:35 that's how you get eyes on your content
01:20:37 which is how you grow you like I feel
01:20:40 like people are so confused with how to
01:20:41 grow it's like I'm posting content every
01:20:43 single day and it's like this isn't
01:20:46 YouTube where those are going to build
01:20:48 up and over time if the SEO is good then
01:20:51 you may gain a following this is you
01:20:54 need to write good content and you need
01:20:56 to put 100% of your effort 90% of your e
01:21:00 effort on getting it in front of other
01:21:03 people and so the retweet button is just
01:21:05 a click on any other social media
01:21:07 platform it's much higher friction to
01:21:09 share another post it's much higher
01:21:11 friction to get eyes on your posts
01:21:14 therefore getting them on your profile
01:21:16 therefore for having them follow you so
01:21:18 take that into account and the comments
01:21:21 right the comments are just better on
01:21:22 Twitter it's more of a forum and people
01:21:25 go to the comments more than they would
01:21:26 on say Instagram right so if you're
01:21:29 commenting on Instagram all you see is
01:21:31 like a username and then a line with
01:21:32 whatever they're commenting but if you
01:21:34 comment on Twitter they see your profile
01:21:35 picture so they can tell if you're a
01:21:37 Creator or not if your branding is good
01:21:39 they see your name and they see that you
01:21:41 added value to that tweet so there's
01:21:43 just much easier ways to grow on Twitter
01:21:47 and Twitter's just underrated and it it
01:21:49 is the foundation writing is the
01:21:50 foundation of everything if you can
01:21:52 write compelling tweets all of your
01:21:54 other social media content will get that
01:21:57 much better and that much more valuable
01:21:58 so the key with this is to start with
01:22:00 beginner level content 95% of the market
01:22:04 are beginners if you're watching this
01:22:07 feels weird to say this but you're a bit
01:22:08 higher intelligence like I try to not
01:22:11 make things super shallow so you're at
01:22:14 least looking for depth you are ahead of
01:22:16 people in some area whether it be from
01:22:18 what I taught you or from what someone
01:22:20 else on YouTube taught you you have
01:22:22 information that you can pass down to a
01:22:24 beginner level like very beginner level
01:22:27 right in the form of actionable advice
01:22:29 that's what every single person does to
01:22:30 grow at the start YouTubers for example
01:22:33 if you want to become a vlogger go look
01:22:35 at a vlogger past videos did they start
01:22:38 with just these random Vlogs where it's
01:22:40 like I bought a new car it's like no
01:22:43 they taught you something they educated
01:22:46 you and provided value relating to
01:22:48 something from a beginner level so if
01:22:50 they are a mainly a health guy then they
01:22:53 posted all of the F foundations and
01:22:55 fundamentals of what they do to maintain
01:22:59 their health or build muscle or lose fat
01:23:01 or whatever it may be the same is for
01:23:03 writing how do you get started writing
01:23:05 what's the benefits of writing what are
01:23:06 the foundational principles of writing
01:23:08 what about persuasive communication
01:23:09 right you need to dissect and understand
01:23:12 the certain interests that you are
01:23:13 pursuing and dish out actionable advice
01:23:16 in the form of the fundamentals in order
01:23:18 to grow at the start that is the content
01:23:20 that you are going to be producing on
01:23:22 Twitter and just be aware of this when
01:23:24 you're scrolling on Twitter or
01:23:27 Instagram don't just scroll and consume
01:23:29 the content that's the consumer mindset
01:23:31 the Creator he takes it he looks at it
01:23:34 he deconstructs it why did this do so
01:23:36 well why is this type of content
01:23:38 performing well and if this content is
01:23:40 performing well how am I going to take
01:23:43 whatever it is here the essence of this
01:23:44 post make it my own so I can also grow
01:23:47 and play the game so that's step number
01:23:50 one is choose a media platform and just
01:23:51 start posting in Step number two is to
01:23:54 learn to capture attention because that
01:23:57 is the name of the game in just this
01:23:59 information age this idea age where
01:24:02 there's too much information there's too
01:24:03 many ideas everyone's trying to catch
01:24:05 your attention but that's the thing is
01:24:07 you have to get good at catching
01:24:09 attention or else they're not going to
01:24:10 read any of your stuff if you can't stop
01:24:13 them to read your post how are they
01:24:16 going to like your post how are they
01:24:17 going to retweet it how are they going
01:24:18 to comment how are they going to click
01:24:20 on your profile to try and find out more
01:24:22 how are you going to catch their
01:24:23 attention on your profile how are you
01:24:24 going to lead that attention to your
01:24:26 lead magnet what about your emails what
01:24:28 about a product what about a service how
01:24:30 are you going to guide their attention
01:24:32 throughout all of this but the thing
01:24:34 here is you don't have to become a
01:24:36 sleazy used car salesmen to catch
01:24:39 attention it's like but wait there's
01:24:41 more no you don't have to do any of that
01:24:43 [Â __Â ] you just have to understand and
01:24:44 study psychology and I'll give you a few
01:24:47 examples of like how to capture
01:24:50 attention based on psychological
01:24:51 principles so the first is problems
01:24:54 right if you have studied marketing if
01:24:56 you studied copyrighting if you studied
01:24:58 branding everything revolves around
01:25:01 problems uh human behavior revolves
01:25:03 around problems stories start with
01:25:06 problems right if you start with a
01:25:07 problem it opens a curiosity Gap and
01:25:10 they want to figure out what the
01:25:11 solution is right so if you can start
01:25:14 with a problem that a relatable problem
01:25:16 that someone is facing like if you
01:25:18 struggle to grow your business that's
01:25:20 just an example but a problem
01:25:22 right it's The Duality and the like back
01:25:26 and forth and playing the game of
01:25:28 problems and benefits right so what's
01:25:31 the problem how do you overcome it what
01:25:32 are the benefits the problem is a good
01:25:35 way of capturing attention and this all
01:25:37 takes practice so another one is numbers
01:25:40 numbers like a statistic well that's the
01:25:43 next one I want to go over but uh
01:25:44 numbers where it's like I spent 4,500
01:25:47 hours studying this so you don't have to
01:25:50 here's what I learned right some
01:25:52 something like that numbers especially
01:25:54 on Twitter or even other platforms where
01:25:56 it's very text heavy or image heavy it's
01:25:59 just a different thing it's a pattern
01:26:00 interrupt that catches someone's
01:26:01 attention and then the next thing is
01:26:04 statistics so 99% of people say they
01:26:08 regretted something before they died how
01:26:10 do you avoid this right so you can see
01:26:12 how that kind of leads into something
01:26:15 else but you're you're better off
01:26:17 studying um copywriting for this like
01:26:20 sales copywriting or persuasive
01:26:22 copyrighting you can get my 2-hour
01:26:24 writer course I go over all of this in
01:26:25 so much more depth it's it's like it's
01:26:27 so hard to go over in this video that's
01:26:29 why I created a course but that will
01:26:31 give you everything you need to know if
01:26:33 you want something else to study for
01:26:34 free look up Ada Aida copyrighting
01:26:38 framework that will give you that's a
01:26:39 very basic one but it's very useful
01:26:41 especially for tweets um Pastor p a s t
01:26:45 o r that is also a copywriting framework
01:26:48 that is more long form that will help
01:26:50 you write like Instagram captions emails
01:26:53 sales Pages landing pages all of this
01:26:55 other stuff and give you like a
01:26:56 structure of the sales process that's
01:26:59 another thing you can research is a
01:27:01 sales process so we've chosen a media
01:27:03 platform we understand that we have to
01:27:05 learn how to capture attention the next
01:27:07 thing is to treat yourself as your ideal
01:27:10 reader if you watch the last video on
01:27:11 the one person business model you know
01:27:13 that I'm very big or trying to create
01:27:15 something out of this I'm trying to come
01:27:17 up with a term if you can think of a
01:27:19 term for this I've thought of like
01:27:21 mental monetization
01:27:22 the business of self one person business
01:27:25 is good but that's kind of broad there's