The One-Person Business Model (How To Productize Yourself Full Guide)
Dan Koe2024-02-06
self improvement#mindset#personal development#online marketing#online business#make money online#spirituality#entrepreneurship#motivation#personal growth#social media growth#self mastery#actualization
118K views|5 months ago
💫 Short Summary
The speaker discusses the "4-Hour Work Day" philosophy, emphasizing the importance of working less, earning more, and enjoying life. He promotes the idea of creating a business model that allows for an ideal lifestyle through practice, experimentation, and iteration, leveraging social media and digital products. The speaker encourages self-reliance and personal responsibility, stating that true happiness comes from pursuing one's values and beliefs.In this video, David Perell discusses the process of turning personal knowledge and obsessions into valuable online content. He emphasizes the importance of choosing the right media platform, such as Twitter, for distributing content and provides insights on capturing attention and treating oneself as the ideal reader. Perell also stresses the significance of depth and clarity in content creation and the potential of writing as a skill for thriving in the digital age.The video discusses the power of the internet and how to start a writing business, emphasizing the importance of high-impact writing and structured information in attracting and engaging an audience. It provides a nine-step framework for building a successful one-person writing business, including choosing a topic, brainstorming a unique perspective, and turning long-form content into shorter, more digestible pieces for social media.Ali Abdaal discusses the journey to becoming a successful creator on social media, emphasizing the importance of understanding the evolution of one's creator journey. He identifies three main stages: low leverage, medium leverage, and high leverage, and provides practical recommendations based on his experience and observations to help aspiring creators navigate their path to success.
✨ Highlights
📊 Transcript
✦
The key to growth is living by the motto 'work less, earn more, enjoy life.'
00:04Working less and building solutions to work less leads to higher quality work and more rest.
Earning more is subjective, but anyone can make a good income doing what they enjoy with dedication and consistency.
Enjoying life is a byproduct of working less, resting more, and having time and location freedom.
✦
The video discusses moderation and sustainability, and presents a business model for creating an ideal lifestyle through practice, experimentation, and iteration.
03:18Glamorous lifestyles promoted on social media are not truly sustainable.
The business model is not limited to people with existing skills and expertise.
The model takes advantage of the accessibility and low startup cost of modern day business.
✦
The speaker encourages people aged 18-35 to leverage their life experiences and interests to educate and help others.
06:37Many people in this age group do not realize the value of their experiences and the potential to help others.
Having a glamorous lifestyle is not a necessity to start a business.
It's important to have the skill of effective communication and thinking to succeed in business.
✦
The one person business uses social media to build an audience and community, and no-code tools to manage products and content.
10:33Social media is used as traffic for the one person business.
No-code tools are used to host products, content, and newsletters.
Working for yourself allows for maximum creativity and productivity in designing the desired lifestyle.
✦
The speaker discusses the methodology of the one person business, where the individual is the brand and the content is based on personal goals and experiences.
14:57The individual must focus on their own goals and help others achieve similar goals.
The problems faced in reaching the goals become the content for the business.
Creating a system to help others achieve their goals faster becomes the product of the business.
The impact of the journey on the individual's life becomes the marketing strategy.
✦
The four pillars of the one person business are branding, content, offer, and benefit, and they can be developed by focusing on personal goals and overcoming problems.
19:27Goals are the brand message and help attract followers.
Problems become the content to help others overcome similar challenges.
Systems for solving problems faster become the product or offer.
The impact of the journey on the individual's life becomes the marketing strategy.
✦
To create internet content, you need to put your value on the public market to understand if your ideas are truly valuable or not.
01:17:27Sitting with a topic and contemplating is crucial to understanding the true value in a message.
Turning your created value into internet content and posting it is necessary to gauge its worth and engage with the audience.
✦
Starting on Twitter is beneficial for content creators as it is an underrated platform for idea sharing and has the advantage of easy content dissemination through the retweet button.
01:19:25Twitter is a platform for sharing ideas and writing, which allows for clear articulation and communication.
The retweet button on Twitter facilitates content sharing and growth.
Comments on Twitter are more interactive and engaging compared to other platforms.
✦
Choosing a media platform and learning to capture attention are the first steps in content creation, and treating oneself as the ideal reader and prioritizing depth and clarity are important for successful value creation.
01:23:22Choosing a media platform and starting to post content
Learning to capture attention by understanding psychological principles like starting with a problem or using numbers and statistics
Treating oneself as the ideal reader and focusing on depth and clarity
✦
The speaker emphasizes the importance of prioritizing depth and clarity in content creation and recommends starting a newsletter to further develop and nurture ideas.
01:29:54Choosing a media platform and learning to capture attention are the first steps in content creation
Treating oneself as the ideal reader and prioritizing depth and clarity
Starting a newsletter to further develop and nurture ideas
✦
The speaker encourages the audience to pursue their interests and passions, learn valuable skills, and monetize their abilities, particularly highlighting writing as a skill that can lead to success.
01:34:39The speaker's personal projects include a new writing product and getting back into the gym.
Autonomy and the pursuit of mastery in chosen fields are emphasized.
The back end of the internet is code, and the front end is media, making writing a crucial skill for thriving online.
✦
In the modern world, there are internet tools available that allow people to build leverage, make income, and spread a positive message.
01:43:43Building websites with website builders and focusing on marketing and sales are crucial for acquiring customers and making money online.
The foundation of media is writing, and having high-impact writing skills is essential for online success.
✦
The speaker provides a nine-step process for starting a one-person writing business and emphasizes the importance of choosing a topic the writer is passionate about.
01:47:28Learning to freelance with coding skills was more about marketing and sales than actual coding.
The process of starting a writing business is about learning, practicing, and delivering a valuable message.
Having an English degree is not necessary for writing online, as authenticity and impact are more important.
The speaker averages $40,000 to $60,000 per month from writing, with Twitter and newsletters being the main platforms for content dissemination.
✦
To grow on social media, it is important to learn strategies for social media growth, including how to create a compelling profile and get eyes on your content.
01:55:46Engage with other accounts and build a network for online growth.
Comment on big accounts' posts to attract attention to your profile.
Create high-quality content that others will want to share.
Focus on the value of the content and the engagement it receives.
Be open to learning and implementing strategies for social media growth.
✦
The speaker discusses the importance of structured and ordered information for maintaining mental order and making better decisions.
02:01:27Consciousness is the sensory field we have available to us, and the content we interact with orders our consciousness.
Good information can lead to better decisions and a more fulfilling life.
The goal for everyone is to increase the quality of their human experience.
Life is a constant information loop, and better knowledge and understanding lead to better decisions.
✦
The speaker emphasizes the importance of understanding the evolution of one's creator journey and the stages of development.
03:01:45Creator growth on social media is a skill that can be practiced and is not solely based on luck.
Beginners should focus on creating high-performing content by studying successful content on various platforms and using content templates as a guide.
Idea validation and growth can be controlled more on platforms like Twitter, Instagram, and LinkedIn, where creators can post multiple times a day and see which ideas resonate the most.
✦
In the early stages of the creator journey, focus on high-performing content and use content templates as training wheels.
03:03:38Beginners should concentrate on growth by posting short form content on various social media platforms.
Twitter, Instagram, and LinkedIn are recommended for idea validation and growth as they allow for easy networking and sharing.
Building depth and authority behind content is important for long-term success.
✦
In the mid to later stages, creators should focus on high-performing content, learn direct response marketing, and build a network.
03:05:55Learning direct response marketing is essential for monetization and growth.
Creators can charge higher prices for their services by focusing on specific skills and presenting tailored solutions.
Networking with larger accounts and refining ideas is crucial for further growth and monetization.
✦
The speaker discusses the importance of synthesizing big ideas, note patterns based on experience, and prioritize long-form content.
03:11:35Study the big picture ideas of interests and connect the dots through experience.
Build a network and leverage results to create products and services.
Refine and diversify ideas, and use them to grow across different platforms.
Create long-form content to deepen the connection with the audience and establish expertise.
00:04 work less earn more enjoy life that's my
00:07 motto that's my value proposition if you
00:10 were to go to my website and success is
00:14 counterintuitive and that motto has
00:17 brought me the most growth in my life by
00:20 living by that motto because working
00:22 less and forcing myself to try to work
00:26 less and build Solutions so that I can
00:30 work less rather than just being like oh
00:31 you can't work 2 to 4 hours a day you
00:34 can only work 8 hours a day it's like no
00:36 I can work as much as I [Â __Â ] want to
00:37 if I build the systems that allow me to
00:39 do that and it's just obvious working
00:43 less leads to higher quality rest or
00:46 more rest which leads to higher quality
00:48 work and so myself and others that are
00:51 on this whole 4-Hour workday kick are
00:54 usually producing better work than most
00:57 of the people that are working 12 to 16
00:59 hours a day just being the hustle and
01:01 grind entrepreneur that is a bit too
01:04 promoted on social media so it's
01:06 workless but earn more earning more is
01:10 subjective it's up to the individual
01:12 right I would say that most people want
01:14 to earn more but they want to do it
01:17 doing what they enjoy so that's another
01:19 thing that I live by another rule where
01:21 I have to build I have to create a way
01:24 for myself to do that and not just
01:26 expect it to fall into my lap so earning
01:29 more is subjective
01:30 but over time I truly do believe that
01:32 anyone that has the dedication or at
01:35 least the will or want and consistency
01:39 to do what they enjoy for the rest of
01:42 their life and make a good income doing
01:44 it they can do that why wouldn't they be
01:46 able to and then the last part of the
01:48 motto is enjoy life and that is usually
01:51 a byproduct of both of working less
01:54 resting more earning more and just
01:56 having the time and location freedom to
01:58 be able to do
02:00 what you choose to do with your life
02:02 that's what I'm all about and it's so
02:04 weird when I see people in the comments
02:06 or other things like challenging this
02:07 notion it's like dude like do you just
02:10 believe that you have no [Â __Â ] control
02:13 over your life like yeah you're not
02:14 going to have it right now it takes some
02:16 time I could go on about this all day
02:17 but like dude like just believe in
02:21 yourself as simple as that sounds just
02:23 like work towards a better future for
02:26 yourself but the thing is I also fell
02:28 into the Trap of one wanting to live the
02:30 life of other people beach front views
02:33 and the sand in my toes and a tan like
02:36 David Hasselhoff and sipping Coconuts on
02:38 the Beach while working from my laptop
02:41 and that was until I experienced that
02:44 life I'm not here to kind of [Â __Â ] on the
02:46 digital Nomad culture I think it's great
02:49 I really do think it's great but like
02:51 who wants to do that it kind it gets old
02:53 very quick where you're trying to work
02:55 on the beach and you can't even see your
02:57 screen because the glare from the sun
03:00 and it gets too hot and you have to
03:01 reapply sunscreen and you're like I'm
03:03 [Â __Â ] thirsty I'd rather just be
03:05 inside working and so I don't know that
03:08 kind of stuff it's like yeah you have to
03:09 go through trial and error to understand
03:11 what you want you have to figure out
03:13 what you don't want in order to figure
03:14 out what you want but you have to
03:16 understand that the the Glamour and the
03:18 different Lifestyles that people promote
03:20 it's for it's dopamine right you're
03:22 you're seeing something that you want
03:23 and then once you achieve it if you
03:25 don't appreciate it and make it a part
03:27 of your life then that is going to fade
03:30 very quickly the Wi-Fi connection in
03:32 those areas gets old the partying and
03:35 the language barrier and doing the
03:36 things that you see on social media as a
03:38 highlight reel they really do get old
03:40 and so the purpose of this video I want
03:43 to talk about moderation and
03:46 sustainability because we just talked
03:48 about how some of those things or at
03:49 least the Glamorous things are not truly
03:52 sustainable so I want to present a
03:54 business model that allows you to create
03:57 your ideal lifestyle through practice
03:59 experimentation and iteration it's a way
04:02 to make a creative income source with
04:04 your skills interests and expertise but
04:08 it's not limited to people that already
04:10 have those things business in the modern
04:13 day with social media and the internet
04:15 and it being so accessible and low
04:17 startup cost you don't have to pay money
04:20 to post something online and ask for
04:23 money in exchange for a valuable service
04:25 like a freelance service or Consulting
04:27 service or even just a coaching call or
04:30 something that is very beginner level
04:32 that you can then build up and increase
04:33 from there as you gain experience and so
04:36 it's kind of A New Path it's a new
04:38 business model because of all the
04:40 technological advancements but the thing
04:42 is is that people still consider it
04:44 taboo because they aren't in the game it
04:45 hasn't been around for that long but
04:47 it's here to stay you're going if you
04:49 decide to pursue this way of like social
04:52 media and digital products and Digital
04:55 Services and all these things that are
04:57 growing and growing over time there's
04:58 some statistics about the education
05:00 industry increasing by XYZ and you
05:04 understand that I am an educator whether
05:06 I like to label myself as that or not uh
05:09 every single person on YouTube that is a
05:12 value Creator rather than an
05:13 entertainment Creator is an educator
05:15 they are teachers this is a new method
05:19 of Education that college and formal
05:21 institutions cannot keep up with because
05:24 their curriculum cannot be updated to
05:26 match something that isn't going to put
05:29 into a job because the school system and
05:32 just corporate government stuff is all
05:35 tied together they're training into one
05:37 another and so the internet it threatens
05:39 that because it gives the individual the
05:42 power to make a creative income on their
05:44 own and so the education around that
05:46 from individuals on social media and
05:49 course platforms and other things you
05:51 know where they are the school system
05:53 just can't keep up with that so that's
05:55 the main thing is it is completely in
05:57 your hands and if you do not like that
05:58 if you do not value self-reliance or
06:00 personal responsibility or just taking
06:02 control of your own life then this isn't
06:04 for you yet until you come to the
06:06 realization that if you want true
06:08 happiness those are going to have to
06:09 become values of yours so if you're
06:12 watching this or listening to this I'm
06:14 assuming that you are between 18 and 35
06:17 years old that's what it shows on my
06:18 analytics I have your age I have your
06:20 demographics I'm going to steal them all
06:23 and sell it to private third party
06:25 software I'm just kidding I don't do
06:27 anything with it aside from look at this
06:28 but 18 35 years old and some outliers I
06:32 see you if you're like 40 50 you're
06:34 trying to get into this space when
06:35 you're older that's [Â __Â ] awesome
06:37 props to you but 18 to 35 now the
06:41 problem is that most people don't see
06:45 those 18 to 35 years as past experience
06:48 that they can leverage to help other
06:51 people you haven't self-reflected enough
06:53 to see your own value and the problems
06:55 you've overcome and that you are
06:57 genuinely equipped with with information
07:00 that can help other people that you can
07:01 educate them on and just help them so
07:04 the first thing is that you don't think
07:05 you have enough experience the second
07:07 thing is that you think you're too
07:08 boring you think your life's too boring
07:11 when this is the cause of social media
07:13 and what we were talking about earlier
07:15 with the Glamorous Lifestyles you don't
07:16 need a glamorous lifestyle to do this
07:18 stuff you need to be interested enough
07:20 to make your interest interesting to
07:23 other people I always recommend starting
07:26 with writing like Twitter newsletter
07:28 blog even YouTube I'm reading my
07:31 newsletter from this but that's the
07:33 thing you don't need to even put your
07:35 face on the account you don't have to do
07:37 any of that stop letting the limiting
07:38 beliefs what I'm saying is the very
07:40 thing first thing I said at the start of
07:42 this video is that if you want to
07:44 accomplish something then you need to
07:45 build a solution in order to accomplish
07:47 it if you want to start a business
07:49 without having to show your body then
07:50 build a [Â __Â ] business without having
07:52 to show your body like it's that simple
07:54 stop convincing yourself otherwise that
07:56 you can't do something because you're
07:59 not not doing it like everyone else and
08:01 from my experience the highest paid
08:03 individuals aren't the ones with the
08:05 looks and glamour those people are
08:06 banking on sponsorships and other things
08:08 and they're not making very much money I
08:10 know that the the people that make the
08:12 most money are the generalists they
08:14 aren't onedimensional they're
08:17 multi-dimensional because they're the
08:18 generalists that hire The Specialist
08:21 everyone tells you to become a
08:22 specialist when that's the worst thing
08:23 you can do why because Specialists mean
08:26 that you do XYZ you go ABC you do a
08:30 specific thing you do a specific thing
08:32 and that is just primed for automation
08:35 it's being automated out left and right
08:37 right you are not a robot you are not I
08:40 perform this specific task with this
08:42 specific skill because that's where
08:44 that's where you get automated right
08:46 that you're able to be trained into that
08:47 you need to be a generalist and be able
08:49 to move artfully and gracefully within a
08:52 specific domain of interest that you
08:53 have so I guess general rule of thumb is
08:56 that if you work like a robot then you
08:59 are a robot and you will be outsourced
09:01 two robots and your job will be replaced
09:04 a human being should be able to change a
09:05 diaper plan an invasion butcher a hog
09:08 con a ship design a building write a
09:10 Sonet balance accounts build a wall set
09:12 a bone Comfort the dying take orders
09:15 give orders cooperate act alone solve
09:18 equations analyze a new problem pitch
09:20 manure program a computer cook a tasty
09:23 meal fight efficiently die Gallant
09:26 specialization is for insects that is a
09:29 quote from Robert a hline so even more
09:33 of a problem than not seeing your own
09:35 personal experience as valuable is
09:38 ineffective communication because that's
09:40 all people on social media are doing is
09:42 just effective and persuasive
09:43 communication to make their own interest
09:45 valuable and interesting or at least
09:48 perceived as valuable and interesting to
09:50 other people that is the skill that you
09:52 have to master is writing effective
09:56 communication and also Effective
09:58 Thinking because writing is how you
09:59 clarify your thoughts the one person
10:01 business model has always appealed to me
10:03 over having
10:04 employees a simple website as a
10:06 storefront a digital product stack with
10:08 high profit margins 4-Hour Work dayss
10:10 and potential $1 million years control
10:13 over what you work on and who you work
10:15 with hard to beat the one person
10:17 business in my eyes is for those that
10:19 value self-reliance time freedom and
10:23 location Freedom sovereignty autonomy
10:26 just being able to do what you want and
10:28 having enough money to do so while
10:30 impacting the world and having a purpose
10:31 behind your life so one person
10:33 businesses they use social media for
10:36 building an audience building a
10:38 community and attracting people of like
10:40 Minds right so they have so they have
10:42 leverage for the future by building an
10:44 audience because you see a freelancer
10:46 and they just send cold DMS all day well
10:48 it's like I build an audience and I can
10:52 like sell different offers whenever I
10:54 want as long as they're helpful to my
10:55 audience and they want to purchase them
10:57 willingly and so they use social media
10:59 as traffic and then in order to host
11:01 their products or their content or even
11:04 their newsletter we use no code tools
11:07 right which is just software so a
11:09 website builder maybe a social media
11:11 scheduler things like that where those
11:14 do specialized tasks that other people
11:18 got replaced from doing like social
11:19 media managers as a whole are going to
11:21 be outsourced to just software that can
11:24 do those repetitive tasks at a much much
11:27 much cheaper price and so that is
11:29 opening up room for individuals for
11:32 solopreneurs for one person businesses
11:34 to have every aspect of their business
11:36 managed without them having to do
11:38 anything aside from oversee the software
11:41 and add their mind or their creative
11:43 ability to those softwares together in
11:46 order to create a successful business
11:47 and so another important aspect of the
11:49 onep person business is lifestyle design
11:51 because if you work for someone else you
11:54 have a manager they manage you but when
11:56 you work for yourself you can sleep
11:58 until
11:59 1 p.m. but are you going to get your
12:01 work done if you can get your work done
12:04 how are you going to systemize that how
12:05 are you going to structure your days for
12:08 both maximum productivity and maximum
12:10 creativity how are you going to design
12:12 the life that you want to live through
12:14 trial error experimentation and just
12:16 self-reflection and understanding the
12:18 problems that are blocking your quality
12:21 of life so you have to understand as
12:23 well that there is no saturation in a
12:25 oneperson business because if it is a
12:27 oneperson business it means it evolves
12:29 with you I used to sell digital products
12:32 and I no longer sell them because I
12:34 evolved I changed I pivoted a bit and I
12:37 changed what I offer I started a
12:38 different business whatever it may be
12:41 but that's the thing is I desaturated
12:43 that market because I can only take on
12:45 so much right this is the one person
12:47 business model is everyone taking their
12:49 piece of the pie by doing what they
12:50 truly enjoy and if everyone did that you
12:53 would have to understand that every
12:55 single interest every single person is
12:57 going to study different interests
12:58 they're going to explore the the crevice
13:01 of reality that they are the most
13:03 curious about and distill their
13:05 learnings to the people that want to
13:07 learn about those things and so if every
13:10 if every single person was authentic and
13:12 honest with what they wanted to pursue
13:14 and their ability to monetize that so
13:16 let's say I want to start carving out
13:19 like Woodworking and selling cutting
13:21 boards right and so I study woodworking
13:24 I study uh like design kitchen wear
13:27 design or something like that right you
13:29 can see
13:31 that like your interests are not the
13:33 only one that exists because that's the
13:35 Trap that a lot of us fall into is well
13:37 like well everyone's doing
13:38 self-improvement everyone's studying
13:40 self-improvement everyone's a programmer
13:42 it's like no dude it's because you're
13:44 interested in those things and you're
13:45 following the 5 to 700 people that talk
13:48 about those things only so that's all
13:50 that's in your brain you haven't broken
13:51 out of that bubble or and that's fine
13:53 because you're supposed to be exploring
13:55 that and you're supposed to be creating
13:56 your own unique perspective to further
14:00 understanding in those areas to educate
14:02 people in a better way than schools can
14:04 do so there are two paths to starting a
14:07 oneperson business with zero experience
14:10 and first I want you to stop thinking of
14:12 business as some like billion dooll
14:14 company or something like that business
14:17 is what you do business is your life's
14:19 work business is the vessel to create
14:23 your ideal lifestyle while impacting The
14:26 World At Large so money is a modern
14:30 byproduct of living with purpose and
14:33 passing down your teachings it's
14:35 self-actualization and self
14:37 Transcendence it is a vessel for that I
14:40 like to think of it there's like
14:41 mindfulness techniques and spirituality
14:44 there's Zen techniques for achieving
14:47 this actualization or Enlightenment for
14:49 me because you're not supposed to become
14:52 ideological or dogmatic about one method
14:54 to achieving one specific outcome that's
14:57 not how it works business to me is that
15:00 method of doing it it's a way of
15:01 exposing myself to the world practicing
15:04 mindfulness clarifying my thoughts with
15:06 writing and putting out a meaningful
15:08 message and now we're going to bring up
15:09 the experience thing or impostor
15:11 syndrome here again I just want to make
15:13 it very clear that if you could go to
15:15 your friend right now and you could
15:17 teach him about something that you are
15:18 studying on social media or in school or
15:21 whatever it may be you're more than
15:22 experience you're already doing this
15:24 [Â __Â ] you just need to do it in public so
15:26 the first path is skill-based this is
15:28 the one that most people take where the
15:30 common advice is learn a skill sell a
15:33 skill teach a skill or however within
15:36 that many however you would organize
15:38 those from 1 to three and this is great
15:40 but as I said you don't want to end up
15:42 onedimensional you don't want to sell
15:43 only one skill so that way you're
15:45 automated it's a great starting point
15:47 but you have to be working to get past
15:49 that or else you're just going to be
15:50 that that freelancer that's making the
15:52 same income built themselves into a new
15:54 9 to5 consistently on the verge of
15:57 losing every single client
15:59 and just not having a backup or some
16:01 form of Leverage built like an audience
16:04 to Pivot and do whatever they want and
16:07 are able to pursue their genuine
16:09 Curiosities that are going to change and
16:11 evolve over time so path two the one
16:13 that I like is development based so the
16:16 development base is based around the
16:18 four Eternal markets the Eternal markets
16:20 are where most people are trying to
16:22 achieve lofty goals but there are many
16:25 problems in the way of those goals then
16:27 that's where the most money is made
16:28 those are the profitable burning
16:30 problems that people have the four
16:32 Eternal markets are health wealth
16:34 relationships and happiness so path one
16:37 by choosing a marketable skill usually
16:38 only pays attention to wealth but with
16:41 path two it's just built for the
16:45 business of you the one person business
16:48 because you quite literally pursue your
16:50 own goals which is your brand which
16:52 we'll talk about you solve your own
16:54 problems as you are pursuing those goals
16:56 by uh researching your curi iio ities
16:59 that allow you to achieve those goals
17:01 faster which is the content the
17:02 information and the value that you
17:04 passing down and you create a system to
17:06 help others do the same so you
17:08 self-reflect and you look back how would
17:10 I have done this better how can I how
17:12 did I do this and what results did I
17:14 have now how can I help other people
17:16 step by step in a faster way get to
17:19 those results so you're advancing human
17:21 evolution you're helping people evolve
17:23 and trans or actualize and transcend
17:25 much faster and that's why I said
17:27 business to me is this vessel for
17:29 self-actualization and even spirituality
17:31 and self Transcendence and so that
17:33 system that step-by-step system is your
17:35 offer or your product and so that is how
17:38 you be yourself improve yourself and
17:40 profit off of yourself you may be
17:41 wondering like but but Dan I'm I'm just
17:44 starting out and it's like you don't
17:46 have to write posts or create a product
17:49 where it's like how to make a million
17:50 dollars in 3 days you don't have to do
17:52 that you have to pay attention to where
17:53 you are now where you're going and how
17:56 you're going to get there right so where
17:58 you are now you may have made $0 and so
18:00 how do you position your content or your
18:03 product how do you position or what
18:05 perspective are you giving about
18:07 yourself so how do people perceive you
18:09 right you can you don't write a post on
18:10 how to make a million dollars in 3 days
18:12 you write here's how I'm going to make a
18:14 million dollars in 5
18:16 years I mean it you know and then you
18:19 give out your plan and then people
18:20 follow along because you are a leader
18:22 then and people follow leaders you are
18:24 positioning yourself as a leader you're
18:27 are helping people achieve the goals
18:29 that you were trying to achieve and
18:30 you're kind of leaving bread crumbs
18:31 along the way and then path three is
18:34 both both skill and development based
18:36 and this is kind of a given because when
18:38 you start and you haven't learned any
18:40 skills yet this is how you learn fast if
18:43 you're going to start on social media as
18:45 your way of generating traffic then
18:47 you're going to have to learn how to
18:49 design a good profile picture how to
18:50 design a good Banner how to write a
18:52 compelling compelling bio you're going
18:54 to have to learn how to write social
18:55 media posts so you could become a
18:58 Twitter ghost writer you could become an
19:00 Instagram post Creator how whatever you
19:04 call that you could become a video
19:05 editor you could be you can design uh
19:08 banners for people you're building
19:10 skills as you grow your business and
19:13 that means you can help other people
19:15 grow their business and offer a
19:16 freelance service so you can start
19:18 monetizing pretty close to from the
19:20 start and you're doing it in such a way
19:23 that you're you're actually getting
19:25 results for yourself if you get results
19:27 for yourself in a real world setting
19:29 rather than just building out portfolio
19:32 pieces and never getting paid what you
19:33 deserve because you don't know how to
19:35 apply your skills to someone's actual
19:37 business then you practice your skills
19:39 on your own business you build your own
19:41 website you build your own landing page
19:43 maybe you build a landing page from a
19:45 for an affiliate product to see how good
19:48 you are at copywriting because then you
19:50 don't even have to create the product
19:51 you just build an affiliate product
19:53 build your own landing page see how good
19:55 you are at that and then you can offer
19:56 selling landing pages for $1 to $2,000
19:59 to other creators you see what I'm
20:01 saying here all you have to do is just
20:03 [Â __Â ] start so now let's go over the
20:04 four pillars of the one person business
20:06 so for those that want to do what they
20:08 want and help the people that they can
20:10 help the most traditional branding
20:13 marketing content and offer advice is
20:15 not going to fit very well because in
20:17 the case of this one person business
20:19 that I'm talking about in the next video
20:21 we'll go over what a value Creator is
20:23 it's a style of one person business and
20:25 I'm breaking these down because it takes
20:26 more than just one video to to do but in
20:29 this case the experience model that I'm
20:32 talking about you are your customer
20:34 Avatar you are your brand you are your
20:36 Niche you are your content you are your
20:38 offer you are everything and
20:40 self-awareness and self-reliance is
20:41 going to be the greatest skill that you
20:43 have and those are the people that
20:44 thrive the most in this onep person
20:46 business model is those that take
20:48 responsibility for their future and help
20:50 others get to where they're going so to
20:53 break down the onep person business very
20:55 quickly your goals are your brand so
20:57 what what do you want out of life and
21:00 what are you leading people towards now
21:03 the problems that are standing in the
21:05 way of your goals turn into the content
21:07 so what roadblocks will your followers
21:11 encounter and how are you going to help
21:13 them overcome it and now there's a lot
21:15 more that goes into content than that
21:17 but that's a great starting point right
21:19 and so systems or how you solve the
21:21 problem turns into a product so how can
21:23 they solve their problems faster because
21:25 that's what people want and now the
21:27 benefit
21:28 how has this entire Journey impacted
21:31 your life that turns into your marketing
21:33 so why should they care about your
21:35 message right why do I write every day
21:38 and how can I turn that into a
21:39 persuasive argument anyone who studi
21:41 marketing understands that benefits Rich
21:43 language is extremely powerful and
21:45 persuasive so if I wake up and I write
21:48 not only to earn an income think much
21:51 more clearly systemize all of my other
21:54 content I could go on day like all day
21:57 long but you can go and look at those
21:58 benefits and how exactly I'm doing this
22:01 on any of my landing pages so what you
22:03 do as I mentioned in a previous video on
22:05 how to solve your own problems or how to
22:07 find Purpose By solving your own
22:08 problems is that that's exactly what you
22:10 do you pursue a goal you solve your own
22:12 problems you teach others how you did it
22:14 and that's your business right and then
22:16 when it comes to building out a product
22:18 or a service that you can sell in
22:19 relation to that then it just works out
22:21 and this is of course oversimplified
22:23 there's many many nuances here but if
22:25 you take these foundational principles
22:28 and apply them and figure out and test
22:30 and experiment and do exactly what I'm
22:33 telling you to do by figuring it out for
22:35 yourself so you actually have unique and
22:37 genuine knowledge on how to do it it's
22:39 going to take time but that time is
22:41 going to pay back tfold aside from you
22:43 hiring someone to build your brand for
22:45 you because then you're just
22:47 relinquishing all potential leverage and
22:50 just power all right so branding is is
22:52 fairly understandable that's where you
22:55 work towards a goal and that is your
22:57 brand message that's what you're helping
22:58 people do if your goal is to make a
23:00 million dollars then your mission or
23:02 your message that you can start with and
23:04 iterate from is helping a thousand
23:08 people make a million dollars by 2025
23:12 right who wouldn't want to follow that
23:14 so the next pillar content is where
23:16 people have the most problems it's like
23:18 Dan what do I write about so let me
23:20 introduce you to a topic that I talk
23:22 about in digital economics called the
23:25 domain of Mastery so what you do is you
23:27 pick three interests one that makes
23:29 money which is almost any of them that's
23:31 just your priority interest interest two
23:33 excites you and interest three is
23:35 development based so like psychology
23:37 self-improvement self-development
23:39 metaphysics philosophy something that
23:41 helps you understand just the
23:43 progression pattern of every single
23:46 thing anyone could ever do so you can
23:49 have a unique perspective on those
23:51 things by applying spirituality
23:53 principles philosophy psychology that
23:55 kind of stuff and then when you look at
23:57 this Gra you can break them down into
23:59 the principles so what are the
24:01 fundamentals or the principles of each
24:03 interest and getting results with those
24:05 in relation to your goal and then from
24:07 that you can break them down into other
24:09 topics you can break them down into
24:11 mentors for inspiration so the people
24:13 that you
24:15 follow and get your advice from and then
24:18 the connections so the connections
24:20 between all of them and real world
24:22 problems and those are all the starting
24:24 places that you can start writing or
24:27 creating content content around in a way
24:29 that is very effective and educational
24:30 and valuable so pillar number three is
24:33 the offer or the product that you're
24:35 creating and no you don't have to wait
24:37 to start monetizing I hate that stupid
24:39 gatekeeper mindset where people are like
24:41 oh you need to be this experience to
24:44 start making an income or you need to
24:46 start doing this to start making an
24:48 income it's like no dude like you don't
24:50 you don't [Â __Â ] understand you're just
24:52 gatekeeping and you're trying to like
24:54 you're not thinking like think a bit
24:56 deeper right how do Freelancers start
24:58 making money they learn the found
25:00 fundamentals of a skill very very
25:03 quickly they start reaching out to
25:04 people immediately so they can go get
25:06 real world free real world feedback next
25:10 they either charge free or very low cost
25:13 because their skill isn't up to par to
25:15 charge $2 to
25:16 $55,000 and then they gradually work
25:19 their way up step by step and the sooner
25:22 you start selling something not only the
25:24 sooner you can make money but the sooner
25:27 you can start failing and you can start
25:29 iterating the first product is always
25:31 going to be [Â __Â ] you just need to get it
25:33 out you need to get the [Â __Â ] out so that
25:36 you can make it better because you're
25:37 never ever ever going to have a great
25:39 product the first time around it's just
25:41 not going to [Â __Â ] happen put an offer
25:44 out there build a digital product sell a
25:46 physical product drop ship if you have
25:48 to start a freelance service start a
25:50 Consulting service whatever it may be
25:52 put out content and just start getting
25:54 the [Â __Â ] out of the faucet so clear
25:57 water can flow so it's like okay Dan but
25:59 what do I sell so let me introduce to
26:01 you what I call the minimum viable offer
26:03 there's minimum viable product but an
26:05 offer is like all-encompassing so the
26:07 minimum viable offer is either a single
26:09 a single freelance skill that you sell
26:11 for five $500 to $1,000 so that's web
26:14 design email marketing something like
26:16 that where a single skill you're not
26:18 it's not a crazy offer you're never
26:20 going to be able to charge $5,000 for
26:21 that but you have to start somewhere or
26:24 number two is a single interest
26:28 Consulting service where you sell a pack
26:30 of four calls for $500 to $1,000 so this
26:33 is what most people do and most people
26:34 get like get caught up in this it's like
26:37 there's some kind of stupid stigma
26:39 around freelancing where it's like yeah
26:41 I have to do the work I can't just teach
26:44 people about it and it's like as a
26:45 Creator me I hate paying for work I'd
26:48 rather pay you to get on a call with me
26:50 and consult me on how to do a specific
26:52 thing whether it's a skill or not if
26:53 it's health I want to be taught if
26:56 you're starting an education business
26:57 business like this then don't do a
27:00 freelance done for you service just
27:02 offer Consulting calls or a digital
27:05 product so Health coaching Fitness
27:08 coaching performance coaching mindset
27:09 coaching life coaching business coaching
27:11 of whatever domain or Niche you're in
27:14 those are very broad you can go a bit
27:15 more deep into the submarkets within
27:18 those like bodybuilding coaching or uh
27:22 Nero
27:24 neurohacking Consulting right it's what
27:27 interested in and you can only find what
27:29 it is that you want to teach by diving
27:31 into uh your domain of Mastery or the
27:34 crevice of reality that composes the
27:36 interest you want to explore in this
27:38 life but it's not like Consulting isn't
27:41 only limited to those I'm really
27:42 surprised that like digital tutoring
27:44 offers aren't more of a thing if I learn
27:47 web design and I want to teach a Creator
27:49 over four calls how to design a great
27:52 website for themselves I think that's a
27:53 great [Â __Â ] offer and if I was
27:55 starting out I would pay for that it's
27:57 the same thing thing I'll get on calls
27:59 for 4 weeks with you and teach you how
28:00 to write compelling emails I'll teach
28:02 you how to run Facebook ads it's a
28:04 Consulting offer and I think those are
28:07 uh much better much more scalable than a
28:10 freelance offer and so the thing why we
28:13 start with a minimum viable offer is
28:15 that you can start monetizing
28:16 immediately you can start reaching out
28:18 to people in the DMS you can write a
28:20 Twitter thread or a post and have others
28:21 retweet it and then plug your service so
28:23 you're getting a th to if it goes viral
28:27 a million views on your offer and you
28:30 start making money because it's traffic
28:32 and it's offers and so the other thing
28:33 is why you start with this is because
28:35 then you can start fleshing out a
28:37 digital product and already have results
28:39 for it you can teach other people you
28:40 can get them results and you can note
28:42 the commonalities between like what
28:44 you're talking about on each call and
28:46 you package it up into a course ebook a
28:48 cohort something of that nature that you
28:51 can then switch to and so you can stop
28:54 taking on so much client work as your
28:55 audience grows and you can switch to dig
28:57 product and have more free time and so
28:59 that was just a broad overview of all of
29:01 this onep person business stuff I'll go
29:03 a bit more in depth in the next video
29:06 but I want to get more people primed uh
29:08 to this whole idea because I feel like
29:10 it's it's not ground shaking or
29:12 revolutionary by any means but it is
29:14 very
29:18 important the internet enables 8 billion
29:22 monopolies that is a quote from Naval
29:25 our cliche a bit too simple but
29:28 extremely deep and I don't know why I am
29:31 still reading the same thread that he
29:34 wrote a year ago Overlord that he is he
29:37 is the Lord and savior of all of the
29:41 basic advice people but Naval hits a bit
29:43 different and he has experienced the
29:44 back it I absolutely love Naval but
29:47 we're here to talk about just that we're
29:48 here to talk about the one person
29:51 business model why because I feel like
29:54 way too many people have dreams of
29:56 starting like a billion dooll company or
29:59 being the next Jeff Bezos or being the
30:02 next Elon Musk because that's what we
30:04 see and the thing is is like the gap
30:07 between where you are now because I'm
30:09 assuming you haven't started a business
30:11 or else you wouldn't be dreaming of that
30:13 the gap between where you are and where
30:15 they are is causing so much overwhelm
30:17 because you don't have a way of getting
30:20 there right that is what Clarity is and
30:22 that's what the lack of clarity is what
30:24 causes overwhelm and anxiety and just
30:27 psychic entropy or mental disorder not a
30:30 mental disorder but disorder of the mind
30:32 in general now before we start you have
30:34 to understand one thing you have to
30:37 understand that humans are the only
30:39 being that can have an idea and make it
30:42 real now things like chimpanzees and
30:45 other things they they use tools they
30:47 use other things but what other being
30:49 has constructed this world that we live
30:52 in with our minds we have constructed
30:54 the the school system the government
30:56 religious beliefs we've constructed
30:59 language from nothing but images and
31:01 symbols does this not blow your mind we
31:03 we didn't have language at some point in
31:05 time right we had the ability we had
31:07 Consciousness attention focus and the
31:10 tools necessary to connect these ideas
31:12 and make them tangible and just be able
31:14 to communicate and form relationships
31:16 with other people and that's a
31:18 discussion for a whole other topic about
31:20 the traps and downsides of all of that
31:22 because it controls many people's lives
31:24 but I would argue that that is one key
31:28 to a high quality of life is just
31:30 leaning into your nature as a Creator as
31:33 a builder and actually building things
31:36 rather than watching other people build
31:38 things and just do absolutely nothing
31:40 about it you see self-reliance is
31:42 possibly the greatest value in my life
31:45 it has brought me the most value as
31:47 values should because when people would
31:51 tell me and this is in relation to a
31:54 oneperson business as a Creator I used
31:55 to be a freelancer I did coaching for a
31:58 bit I did Consulting I pretty much did
31:59 every oneperson business offer under the
32:02 sun I I've sold I I hate talking numbers
32:06 what for credibility and Authority
32:07 purposes I've sold $100,000 plus of
32:11 almost everything that I went into
32:13 freelancing coaching Consulting digital
32:15 products cohorts everything under the
32:18 sun and that's why I talk about this
32:19 stuff because one I have direct
32:21 experience with it two I know the steps
32:23 you should take and I know that people
32:25 over complicate it way too much so in
32:27 pertaining to business when people were
32:29 screaming at me to go or to just go and
32:32 do all this short form stuff like reals
32:34 which I do but go and do reals because
32:37 it's the future or or hop on this next
32:40 business model or do this and do that
32:41 and it's like I already have something
32:43 good going and I'm going to go in the
32:45 opposite direction because success is
32:46 counterintuitive and that is also a
32:48 value of mine is kind of
32:49 counterintuitiveness and being skeptical
32:52 and so what I did was the opposite when
32:54 people told me to go short form I
32:56 started writing long WR form newsletters
32:59 and that self-reliance me trying to
33:02 figure things out for myself has taught
33:04 me more than any other course any
33:06 college anything that's how you learn
33:08 that's true learning is by directly
33:10 experiencing something by not taking
33:12 people's advice as law testing it for
33:15 yourself and this is not only pertaining
33:16 to business this is pertaining to health
33:18 and any ideology or belief system in
33:21 general is like when someone comes up
33:23 and is like hey Raw Liver is the best
33:26 thing you can eat I got stuck in that
33:27 trap but it's not like you you have to
33:30 see multiple perspectives because that's
33:33 what life is is just a a conglomeration
33:35 of perspectives and goals that people
33:37 are trying to hit problems and benefits
33:39 and all of this other stuff that form a
33:40 singular perspective that makes someone
33:43 believe something and so accepting a
33:45 specific ideology as law is just closing
33:48 your mind off to any opportunity you can
33:50 have so back to the topic at hand we're
33:53 here to talk about the one person
33:54 business model which I believe is the
33:56 best best route for 95 plus% of people
34:00 that want to start a business because
34:03 one it follows a human progression
34:07 pattern you evolve with time right so a
34:10 lot of people that I know and myself
34:12 included they start out in one of two
34:14 ways that require zero experience one is
34:18 skill-based right so we're talking
34:20 marketable skills so design uh
34:23 photography email marketing copywriting
34:26 SEO web design all of that stuff you you
34:28 know those things and you've probably
34:30 learned some of those things but the
34:31 next thing because those are like you're
34:34 starting a freelancing business but what
34:35 about a coaching business that is where
34:38 self-development comes into play so it's
34:40 either skill-based or development based
34:42 right and so this is pertaining to
34:45 building an audience or just giving
34:48 value and educating people so they will
34:50 buy your product or service your
34:52 freelancing service your digital product
34:53 your Consulting service whatever it may
34:55 be right so they start with skill-based
34:58 and then they educate people on those
34:59 skills so if I am a writer which I am
35:02 then I will teach you how to write I
35:04 will give out little tips I will write
35:06 articles on writing if I am a mindset
35:09 guy through self-development then I'm
35:11 going to give out mindset tips I'm going
35:13 to give out education on strengthening
35:16 your mind etc etc This falls under the
35:18 health wealth relationships Eternal
35:21 markets health wealth relationships and
35:22 happiness and then the skill-based is
35:24 kind of like you use that to comp mement
35:27 your self-development so you can make
35:28 money a bit faster because a high ticket
35:31 service like a freelancing offer you can
35:33 sell for two to $3,000 once you get good
35:37 and then you can sell it through your
35:39 audience or just Reach Out directly to
35:41 people and try to land via cold Outreach
35:44 or something of that nature and you can
35:46 make money a lot quicker so those are
35:48 the two routes that people go and and
35:50 from my experience and from my failures
35:53 I always recommend people start posting
35:55 content why because a lot of people star
35:57 in freelancing or coaching and they get
36:01 stuck in this cycle of like you have to
36:03 do manual labor in order to get clients
36:05 you have to send cold emails you have to
36:06 send cold DMS and you're not you don't
36:09 have a brand that is educating people on
36:12 those things and building trust and
36:13 Authority without you having to do it in
36:15 the DMS manually every single time so
36:18 you build an audience along the way and
36:19 then once you get to a certain point
36:21 once you have a certain amount of
36:22 traffic and a certain amount of brand
36:24 loyalty and Authority clients start
36:26 coming to you and then once your
36:27 audience gets larger and larger you can
36:29 productize your service reduce your time
36:31 spent on that client work and sell
36:34 something like a digital product or if
36:36 you're in the self-development space
36:38 like mindset or health coaching or
36:41 something of that nature you can create
36:42 a physical product it doesn't always
36:44 have to be a digital product or a course
36:45 it can be something like as an example I
36:48 talk about self-development a lot I talk
36:51 about focus a lot I want to create a
36:54 coffee brand with coffee and alanine and
36:56 if I I talk about that more and show
36:58 myself doing that people are going to
37:00 buy it because it's something good and
37:03 something useful in people's lives and I
37:05 am the unique mechanism the personal
37:06 brand is the unique mechanism and is why
37:09 people will buy from me over someone
37:11 else is because I have built that
37:13 connection with you guys by trying to be
37:15 as honest and transparent about this as
37:18 possible so we're going to walk through
37:20 what I call the entrepreneurial method
37:22 which is just kind of like a spin-off of
37:24 the scientific method but we have to
37:26 understand stand here like how do we
37:28 apply this before we can actually get
37:31 into it so the way that we apply this is
37:33 for a oneperson business you need three
37:35 things you need a brand which is like
37:38 your audience in a sense or like your
37:40 storefront it's how you're you are
37:42 perceived right so you need a brand and
37:46 the way you brand is you brand a onep
37:49 person business based on yourself right
37:50 it's a personal brand it's a personal
37:53 business and it the brand revolves
37:55 around your vision for for the future
37:57 and your goals that is what you are
37:59 leading people towards because followers
38:02 follow leaders right so if you are not a
38:04 leader then don't try to start a
38:06 business so the next thing how do you
38:08 attract people to that brand how do you
38:10 build a following content and your
38:13 content is Created from your interests
38:15 so self-development or skills which are
38:18 the skill-based things that I talked
38:19 about and you educating people on that
38:22 while also throwing in your unique spin
38:24 here and there right talking about your
38:25 interest and educating people on your
38:27 interest and skills and throwing in your
38:30 own personal thoughts your own beliefs
38:32 maybe some mindset stuff maybe what
38:34 you're doing on a daily basis right you
38:35 entertain educate and Inspire with your
38:38 content and you learn how to write or
38:40 structure content in a way that catches
38:42 attention delivers value on that
38:44 attention and then converts the
38:46 attention to either a follow or a
38:49 purchase or an email subscriber and then
38:51 you slowly build leverage over time to
38:55 get to the point of what we talked about
38:56 earlier and now the last thing the way
38:58 you monetize because people screw this
39:00 up so much uh cuz it's like how do I
39:03 monetize from a platform where it's like
39:06 YouTube you can do AdSense and that's
39:08 great I do that and it's like other
39:11 people can do that but it's not in your
39:13 control right you can be taken down from
39:15 the platform at any time and if you
39:17 don't have an email list or your own
39:19 product or service that you create and
39:21 you control the price and both the
39:24 traffic going to it that is what
39:25 determines your income so if you want to
39:27 actually build an income online you need
39:30 to become valuable enough to sell a
39:32 product or service to a person that is
39:35 one to two steps behind you or just has
39:38 a use case in your life so it has a use
39:41 case in other people's lives if I like
39:43 coffee and I use it to focus then I'm
39:45 going to create an eleanine coffee brand
39:48 and sell it to my audience while talking
39:50 about productivity and focus it is that
39:52 simple given time and not quitting
39:55 because you didn't see results after 2
39:57 weeks all right now to the
39:59 entrepreneurial method because this is
40:01 something we do on a daily basis and
40:05 it's just like a universal principle
40:07 that people need to follow in order to
40:10 not only like increase their quality of
40:11 life and solve their own problems but
40:13 also profit off of that to profit off of
40:16 your own self-development and your own
40:19 skill acquisition because that's just
40:21 the thing if you are starting out from
40:23 zero it's no problem you talk you write
40:25 content about what were learning your
40:27 brand is your vision for the future so
40:28 if you're starting a freelance business
40:31 and you plan to take that to $10,000 a
40:33 month and that's your vision or your
40:34 goals for the future then that's your
40:36 brand hey follow me along as I build
40:38 this freelance business to $10,000 a
40:40 month now if you are already valuable if
40:43 you've already developed those skills
40:45 you've already developed yourself or
40:46 your mind then you have a bit more
40:48 Authority and you already know what you
40:50 should be talking about and the value
40:52 you should be creating online now one
40:54 thing I want to mention here with
40:55 content is
40:57 that you're not trying to reinvent the
40:59 wheel like you have to be self-aware
41:02 here that's what self-reliance is in the
41:04 one person business is being self-aware
41:07 what kind of content do you like to
41:09 consume right is it too basic or is it
41:12 un unique to you right or are you
41:14 reading the same exact [Â __Â ] thing
41:16 week after week people need to be
41:19 reminded more than they need something
41:21 new that's all content is is you are
41:24 joining in and you're giving your own
41:26 take on the same thing that people are
41:28 saying that results in growth if you
41:30 aren't growing on social media it's
41:32 usually because your ego is in the way
41:34 and you are trying you are over
41:36 complicating things way too much and
41:37 you're trying to be too fancy or too
41:39 clever and you get mad because people
41:41 are because you think people aren't as
41:44 intelligent as you or just don't get it
41:46 and it's like yeah they don't get it so
41:48 listen to the feedback and change how
41:51 you talk about things so it's actually
41:53 interesting if people aren't interested
41:55 in your interest it's because you don't
41:57 know how to make your interest
41:59 interesting to that person so the
42:02 entrepreneurial method here it is you
42:04 find a problem you learn how to solve it
42:07 you document how you solved it online
42:09 you systemize your process and you share
42:12 your discoveries so in a nutshell you
42:14 find a problem in your life right that's
42:16 step number one is find a problem
42:18 because all stories marketing literally
42:21 everything the thing that drives human
42:23 behavior are problems right if I were to
42:26 read you a story and it started with
42:28 there was a cold spot on the side of the
42:31 bed that opens a curiosity Loop and
42:33 people want to learn more you want to
42:35 learn more once you become aware of your
42:37 own problems and that they are actually
42:39 a problem right once you identify a
42:42 problem let's say with your health then
42:45 you are going to self-educate in order
42:47 to get there right that leads into step
42:50 two is self-educate so let's say that
42:53 you find yourself lacking self-esteem
42:55 that is a health problem because one
42:57 maybe you don't have muscle mass or you
42:59 just don't like how you look and that is
43:02 a surface level problem right if you
43:03 want to understand this from the lens of
43:05 finding your purpose I have another
43:07 video um I would look that up it's like
43:10 how to find your purpose by solving your
43:12 own problems it's the same thing you
43:13 have to solve those shallow external
43:15 problems first and then bust through to
43:18 your inner core to get to the meaning
43:20 and purpose of everything because we've
43:22 shrouded over it with all of these
43:24 comparison self-comparison to other
43:25 people people and all these things that
43:27 are creating the shallow problems but
43:28 you can't just ignore those you have to
43:30 solve them because that's what most
43:32 people are struggling with and that's
43:33 how you can help them once you actually
43:35 solve it for yourself right you have to
43:37 develop yourself and your skill set so
43:40 if you have a health problem and maybe
43:42 you need to go and learn how to hit the
43:44 gym and then you become good at hitting
43:46 the gym or you find this unique take or
43:48 create your own system for becoming
43:50 jacked or whatever it may be then you
43:52 can teach people about that and of
43:54 course use your own head here use your
43:56 critical thinking and understand like
43:58 when it's Justified whether you can sell
44:00 a product or not the people that are
44:02 going to sell a product will sell a
44:03 product so that's on the individual and
44:06 I I just can't help you with that this
44:07 is a free video I'm not talking with you
44:09 oneon-one just have some common sense
44:11 and be smart about what you're selling
44:13 so another thing if you want to fix a
44:15 money problem let's say you're broke
44:16 college student and you understand that
44:18 college is going to give you some money
44:21 yeah it's going to give you some cash
44:22 flow but it's going to be a cap on your
44:23 income and you don't like that so you
44:25 start a freelancing business you start
44:26 learning a skill see how a problem leads
44:28 to self-education which is self step
44:31 number two is learn how to solve it uh
44:34 then you self-educate you get results
44:37 and then you talk about those results
44:39 and then you docu that's you documenting
44:41 how you solve it online that leads into
44:43 step number three and that is also how
44:45 you learn more about yourself and about
44:49 the skill you're doing right because if
44:51 you the problem here is that people
44:53 always think they lack experience and
44:55 it's like like oh I like I like I I I
44:58 feel like an impostor when I'm posting
45:00 content online like I I know a lot about
45:04 web design and I'm trying to land my
45:05 first client but I can't post about it
45:07 online that's just weird it's like dude
45:09 if you're going to try and make money
45:12 off of someone by reaching out to them
45:14 with a freelance service then why the
45:17 [Â __Â ] are you scared to post free content
45:19 online it doesn't make sense the free
45:21 content online should come first and
45:23 should be a way of you distilling what
45:25 you learned and organizing your thoughts
45:27 so that other people can benefit from it
45:30 and you can build authority to the point
45:32 of Landing a client right so you have to
45:34 understand like people see me now and
45:36 you're watching this on YouTube so it's
45:38 a bit different it's not on Instagram or
45:40 it's not on Twitter which where I have a
45:41 much larger following and like people
45:44 see that Gap right they're like oh this
45:46 guy has 240,000 followers on Instagram
45:49 it's going to take forever to get there
45:51 which it is but that doesn't mean like
45:53 that I didn't see results along the way
45:56 there right again you're paying
45:58 attention to the Gap and that's what's
46:00 causing the overwhelm anxiety and
46:01 procrastination rather than the first
46:03 step in front of you which is just
46:04 starting and doing so what you don't see
46:06 is that I'm a regular ass dude maybe I
46:08 have some cool Lighting in the
46:09 background and maybe I I don't know like
46:14 what what do you perceive of me how do
46:15 you think of me which I guarantee you
46:18 it's not who I am but how do you
46:20 perceive me right is there a Gap there
46:22 do you see me as a bit authoritative
46:25 because I want to let you know that I'm
46:26 just a regular [Â __Â ] dude right I
46:28 identified a problem in my life I was a
46:30 young broke college student and as
46:33 exactly what I said earlier I didn't
46:36 want to get a job that limited my
46:37 potential future in terms of how much I
46:39 could make so I started learning every
46:41 single skill that I could Under the Sun
46:44 and then once I saw results with
46:45 freelancing I did it kind of backwards
46:47 of what I'm recommending then I started
46:49 posting online about my results with web
46:51 design and freelancing taught people
46:53 about web design talked about my
46:54 self-development journey talked about
46:56 mindset talked about skill acquisition
46:58 money and I grew an audience I
47:00 eventually created a digital product
47:01 showing how I uh went or how I started
47:06 my web design business and that iterated
47:08 over time right with the scientific
47:10 process or the entrepreneurial process
47:12 iteration is such a big part of
47:14 everything and that's what the one
47:16 person business does it evolves so if
47:18 you are afraid of saturation in this
47:20 stuff you have to understand that if you
47:22 are starting a Creator business or a
47:24 oneperson business
47:26 there is no saturation it's kind of
47:28 impossible because we evolve I evolved
47:31 from freelancing to Consulting so I
47:34 opened up a job in the freelance market
47:37 after I left it and then after I left
47:40 Consulting and started the cohort and
47:43 was doing digital products As I Grew an
47:44 audience then I desaturated that market
47:47 right that offer that made me a lot of
47:50 money I am not selling anymore so other
47:53 people can come in and sell something
47:55 similar and take that spot if they
47:57 wanted to right and now if I want to
48:00 transition eventually and just Bank on
48:02 like book sales or start a software
48:05 company then I desaturated the market
48:07 even more so you have to understand that
48:09 the internet enables 8 billion
48:11 monopolies it really does there is room
48:14 for everyone because one you're thinking
48:17 there's too much saturation because you
48:18 haven't started again it's a gap you're
48:20 guessing what's in between that Gap
48:22 rather than figuring it out for yourself
48:24 and so a side note is is that someone
48:26 asked me recently and they were like uh
48:30 I I'm thinking about growing an audience
48:32 and talking about my interests and
48:34 eventually making an income but how long
48:36 will it take and so like my question is
48:39 if you're going to see yourself doing
48:40 this for the rest of your life right if
48:42 this is the thing that you want to do
48:44 for the rest of your life then why does
48:46 it [Â __Â ] matter how long it will take
48:49 because if you're going to come back to
48:50 it anyways why not start now get the
48:53 failures that you have to have they're
48:56 necessary you have to have a certain
48:57 amount of failures to see success once
49:00 you get those out of the way as soon as
49:02 possible the sooner you're going to see
49:04 success and actually be able to do it
49:05 for the rest of your life and what
49:07 happens if you don't do that then you're
49:08 not going to be doing the thing you want
49:10 for the rest of your life so uh step
49:13 number four is to distill things into a
49:15 replicable process right that's what
49:17 people want they want step-by-step
49:19 advice on how to get a specific end
49:21 result that's what every single thing
49:23 does unless you create like a tool
49:26 or a product or something that is just
49:28 useful in people's lives or they want to
49:29 make but if you want to make money from
49:31 the start you need to just focus on
49:33 distilling a process or creating a
49:34 system right and so the way you do this
49:37 this ties in with learning and
49:39 self-education and self-reliance because
49:41 if you hire someone to do this All For
49:43 You Like if you if I hired someone or if
49:46 I paid someone for uh Fitness coaching
49:49 and I just followed their advice to a te
49:52 I didn't learn anything for myself you
49:54 have to experiment you have to try
49:56 different things you have to see what
49:58 works for you you have to find that
50:01 Discovery by figuring it out and
50:02 struggling and not taking the easy route
50:05 so that you can take that and teach it
50:08 from your own unique point of view so
50:10 for step number five is to share your
50:13 discoveries is to give your discoveries
50:16 or your process to someone that wants to
50:18 be helped now I want to wrap this video
50:22 up in Step number five by asking you if
50:25 very difficult question which is what is
50:29 the meaning of life so from my own
50:33 experimentation and self-education and
50:36 researching multiple different
50:37 perspectives you see what I'm doing here
50:39 and figuring things out I've noticed a
50:41 few patterns I've noticed kind of a
50:44 two-step system for the meaning of life
50:47 now we can't lump this entire question
50:49 into this but I just want to spark some
50:51 thought and awareness in you so the
50:53 first thing leaning into the meaning of
50:55 life
50:56 is raising your Consciousness and what
50:59 that means is actively exploring the
51:02 unknown aspects of reality which means
51:05 you're not straying away from challenge
51:08 or failure or the dark areas of the
51:11 human experience that are going to be
51:13 there whether you deny them or not so
51:17 you are actively exploring and feeling
51:19 into your problems learning how to solve
51:22 them and directly experiencing your
51:25 yourself solving them so that you get
51:28 that you get those results and you TR
51:30 truly learn and you raise your cons
51:32 Consciousness around that domain of
51:34 reality so you are making the Unknown
51:37 Known the unconscious conscious by
51:39 solving your own problems and becoming
51:41 aware of the unconscious and making it
51:44 conscious you making the unpredictable
51:46 predictable so the unpredictable nature
51:48 of solo preneurship you're making that
51:50 predictable and you're helping other
51:52 people get there so the second thing
51:54 after raising raising your own
51:56 Consciousness is raising the collective
51:58 Consciousness so what you're doing is
52:00 you are when you're raising your
52:02 Consciousness you're creating a map of
52:04 reality you're creating a map of the
52:06 unknown or what is unknown to other
52:08 people and then you teaching it to them
52:11 helps accelerate the level of the
52:14 collective Consciousness much faster if
52:16 you are teaching them and uh of course
52:19 basing your teaching and making it known
52:21 that they have to self-educate and they
52:23 have to figure it out for themselves as
52:24 well and raise their own Consciousness
52:26 then that is somewhat the meaning to
52:28 life and I can attest that it is an a
52:31 [Â __Â ] incredible feeling when you help
52:33 someone else get results and solve the
52:35 problems that they want to solve so you
52:37 raise the collective Consciousness by
52:40 giving out pieces of your map by writing
52:42 online or posting online right and so
52:45 attracting a following I that's what
52:47 social media is for and then your
52:49 products themselves are the map right
52:52 they are the map you are distilling and
52:55 like enclosing it into a little zip zip
52:57 file to upload in other people's brains
53:00 because then the next thing is like oh
53:02 Dan well like what if I like people are
53:05 already selling this thing and like it's
53:07 already for free online and you have to
53:09 understand like that only a specific
53:11 certain like a specific type of person
53:13 says that one the people that aren't in
53:15 the game of business two they aren't
53:17 just in the arena too like they don't
53:20 have the money to invest in those kinds
53:23 of products right because
53:25 what people pay for is aggregation speed
53:29 and convenience right that's just
53:31 everywhere around us like why do you go
53:33 and buy something that is terrible for
53:35 your health rather than just eating the
53:36 good food you have at home it's
53:38 convenience right so why would I
53:42 spend 20 hours filtering through just
53:46 like fragmented YouTube videos on the
53:48 internet rather than just a step-by-step
53:50 course on how to get an end result and
53:51 then get it now the thing with this is
53:53 is that you can't help people that don't
53:55 want want to be helped like if people
53:56 just twist your words there's there's
53:58 probably some people watching this the
53:59 the like two dislikes that you don't see
54:02 anymore I wish people could see them
54:03 because it's kind of like credibility
54:05 it's like if if everyone agreed with me
54:07 then I wouldn't be saying something that
54:09 is closer to truth but I don't know
54:12 there's weird stuff with that but the
54:14 the thing is that people don't
54:16 people that don't want to be helped you
54:19 can't help them right so you have to be
54:22 okay with the hate and the criticism
54:24 that comes along with this stuff if
54:26 people don't want to increase their
54:27 quality of life and they're stuck in
54:29 this ego trap then it's okay you can't
54:32 help them so I will end with this the
54:35 lips of wisdom are closed except to the
54:38 ears of understanding and that is a
54:40 quote from the cabalion and it just hits
54:44 so the ancient Masters are saying the
54:46 same thing you can't help people that
54:47 don't want to be
54:52 helped the state of work is changing
54:54 things are going digital we know that
54:56 employers are starting to hire based on
54:59 an individual's public resume that they
55:02 post online via content newsletters
55:06 YouTube videos or anything else that
55:08 helps display their credibility and
55:11 Authority without you having to try and
55:13 prove it to the employer and to add on
55:15 top of that people are and have been
55:18 losing trust in the traditional
55:20 education system and they are resorting
55:23 to internet creators for their future
55:26 success both personal and professional
55:29 because think about it when's the last
55:31 time that you've heard someone say like
55:33 oh I am so proud like I use everything
55:36 that I learned in my degree for my job
55:39 that's not how things are moving instead
55:42 I've learned what I know about the gym
55:44 from YouTubers that talk about Fitness
55:47 there are infinite perspectives that I
55:49 can study and become my own personal
55:52 trainer and my own personal expert
55:55 rather than I don't have to give that
55:57 advice to others I can if that's
55:58 something I want to do and I do for
56:01 business and spirituality and personal
56:02 development but when it comes to the gym
56:04 and health I have the full ability to
56:07 tap into my desire for self-education
56:11 and I can become my own personal trainer
56:13 I can become my own relationship
56:15 therapist I can become my own
56:17 psychologist I can become anything that
56:19 I want to become because there is ample
56:21 education out there that I don't have to
56:24 shovel over $40,000 to acquire to become
56:28 an expert in that field and now client
56:30 work like freelancing when they want to
56:33 break out of this traditional system of
56:37 like either employment or other things
56:39 people usually go with the freelancing
56:41 option they learn a skill they sell a
56:44 skill and they get stuck in a new Rat
56:47 Race that they have created for
56:49 themselves in terms of I need to find
56:51 clients in order to survive and they're
56:53 going to pay me this much and and you're
56:55 a commodity because you're a specialized
56:57 robot that performs one specific task
56:59 that other tools are starting to
57:02 automate out because that's the thing is
57:04 one thing that a lot of people leave out
57:06 about freelancing or what they don't
57:08 tell you because I've experienced it and
57:10 some people are starting to talk about
57:12 this but I was a freelancer and I
57:14 pivoted out of it because I realized
57:17 that you need to truly become an expert
57:21 and that does not mean being a
57:22 specialist if you want to become a web
57:24 designer great that is an incredible
57:26 first option to go with to start making
57:29 some money but in order to charge three
57:31 four 5 $10,000 for a service to be able
57:35 to generate wealth and be able to take
57:38 on less clients so you have more time on
57:40 your hands you have to understand that
57:43 the the low ticket freelance jobs are
57:45 being automated out I can go and build
57:48 an absolutely [Â __Â ] beautiful website
57:51 for $10 with a specific software because
57:54 that's what web designers are doing
57:55 nowadays is they are using software and
57:58 they're using their mind and their
57:59 creative ability to apply that software
58:01 to someone else's business and because
58:04 that business usually doesn't have the
58:05 time to do so for themselves and now I'm
58:08 a big proponent of the onep person
58:10 business model and so if you're coming
58:12 into the Creator economy or even for
58:14 like influencers and you're trying to
58:16 sell to these people because it's the
58:18 future and that's what you should do and
58:20 it's an opportunity that you should hop
58:21 on I'm not saying this lightly please
58:23 note this down is that if you want to
58:25 Target other creators and become a
58:27 Creator yourself you're going to have to
58:29 go more towards the side of Education
58:32 right if you were to come to me I don't
58:34 want a website built for myself I want
58:36 to learn how to do it so you can either
58:38 teach me or I can go buy a software and
58:40 learn how to do it myself but in many
58:43 cases I don't want to spend that time to
58:47 learn how to do this one specific thing
58:49 just because it doesn't interest me so I
58:51 would rather pay you $1,000 to get on a
58:54 call with me and tell me exactly how to
58:55 build a website I don't need this don't
58:57 reach out to me for this I was a web
58:58 designer in my past I can do that
59:00 specifically fine but if you find a
59:02 problem in my business that I'm unaware
59:04 of and you make me aware of it and you
59:06 persuade me as to why it's going to help
59:08 my business for me to pay you $1,000 to
59:11 teach me that step-by-step system that
59:13 will save me x amount of time wasted
59:16 then I may buy from you and so the
59:19 highest paid
59:20 Freelancers that do the work for you
59:23 they use their creative ability they use
59:26 their mind they don't rely on a software
59:29 with cool templates and other things to
59:32 be the main part of their service they
59:35 understand a mix a range of skills that
59:38 then they can come and build a solution
59:39 for your business so for example if I'm
59:43 having TR if a Coach is having trouble
59:45 generating leads then I'm going to come
59:47 in and I'm going to say okay you need a
59:49 landing page so I need to know web
59:51 design you need uh copywriting for that
59:54 Landing page so I need to understand
59:55 persuasion marketing and copyrighting
59:57 and then I need to understand their
59:59 business as a whole right because then
01:00:02 they opt in and they get put into an
01:00:04 email sequence that has follow-ups and
01:00:06 other things and that's a much better
01:00:08 well-rounded service that fits someone's
01:00:11 specific business in a way that will get
01:00:12 results and that is impossible to just
01:00:16 Outsource to one specific software to do
01:00:18 it all for you and so as humans this is
01:00:20 what we do we have the ability to think
01:00:23 and build we build tools and solutions
01:00:26 that make life easier for us this is
01:00:27 never going to stop we're going to
01:00:29 continue doing it so if you are not a
01:00:31 builder then you are going to be built
01:00:34 over or you are going to build for
01:00:36 someone else so that was kind of just an
01:00:38 introduction to lay the framework but in
01:00:39 the last video we talked about the onep
01:00:41 person business model how to productize
01:00:44 yourself and now I want to talk about
01:00:46 what I call a value Creator or in some
01:00:49 cases a synthesizer which we'll also
01:00:52 touch on but the value Creator is is a
01:00:55 way to go about the oneperson business
01:00:58 model because there are infinite numbers
01:00:59 of oneperson business models right it's
01:01:01 not limited to digital products
01:01:04 information products courses coaching
01:01:06 Consulting like turning yourself into a
01:01:08 business is what I'm talking about here
01:01:10 and being a value Creator is a way of
01:01:12 doing that so this is a new career path
01:01:15 that the internet has created I've
01:01:17 talked about how 60% of new jobs have
01:01:19 yet to be created they're going to be
01:01:21 created by the internet the value
01:01:23 Creator or the educator is going to be
01:01:25 one of them one that takes it on as
01:01:27 their responsibility to research a
01:01:30 specific crevice of reality that nobody
01:01:31 has explored or at least explored in
01:01:34 that combination right you can explore
01:01:36 many different interests and then you
01:01:38 synthesize those you connect those and
01:01:40 you educate other people you play your
01:01:43 role in the shift away from the
01:01:47 traditional education system that can't
01:01:49 keep up with how technology is evolved
01:01:52 so value creators are the people that
01:01:56 earn with their mind not their time so
01:01:58 they can stay as a onep person Business
01:02:00 Without limiting their income they
01:02:01 research their obsessions and distill
01:02:03 their learnings with writing video and
01:02:05 other internet content they become a
01:02:07 oneperson media company right they build
01:02:10 their name on social media with media so
01:02:14 videos writing graphics and then they
01:02:16 sell a product from that traffic right
01:02:19 because now you have traffic now you
01:02:20 need a way to monetize and send people
01:02:22 to and we talked about that in the last
01:02:24 video third thing they get paid for
01:02:26 aggregated knowledge and experience in
01:02:28 the form of digital products or physical
01:02:30 products if you want but everyone should
01:02:33 have some form of digital product so
01:02:35 that's how they get paid is they
01:02:36 research these things they leave out
01:02:38 breadcrumbs in the form of content and
01:02:40 media and then they aggregate that
01:02:42 information into a step-by-step system
01:02:43 and sell that via a digital product or
01:02:46 service and four they have a heavy focus
01:02:48 on educating Their audience instead of
01:02:51 posting memes starting drama
01:02:53 commentating on other things or other
01:02:54 things like that to me this is very
01:02:57 appealing I like the path of the value
01:02:59 creator
01:03:00 online because I don't have to worry
01:03:03 about starting drama with other people I
01:03:05 get to focus on my me my message and
01:03:07 what I'm educating people on and it it
01:03:10 doesn't take flashy looks or other
01:03:12 things to actually build an audience it
01:03:14 takes this education of the certain
01:03:17 things that you were learning and
01:03:18 becoming an expert in so value creators
01:03:20 are those that dedicate themselves to
01:03:23 exploring the unknown aspects of life to
01:03:25 exploring their curiosity and they take
01:03:27 it on as their life work life's work to
01:03:31 dissect these crevices of reality that
01:03:33 they're exploring so whether it be
01:03:35 self-improvement marketing business
01:03:37 spirituality met metaphysics philosophy
01:03:41 uh email marketing whatever it may be
01:03:43 you just have to start and start
01:03:44 learning and making connections and
01:03:46 letting one thing lead to another by
01:03:48 curiosity now a lot of people get
01:03:50 confused here with curiosity and so do I
01:03:53 because it's not something tangible it's
01:03:55 not something concrete and for me I can
01:03:58 only explain it based off of experience
01:04:00 and feeling so with curiosity think of
01:04:02 the book that you actually wanted to
01:04:05 read think of the videos that you
01:04:06 actually wanted to watch the things that
01:04:09 were seamless where it's like man I'm
01:04:11 loving learning about this so for me
01:04:13 it's a select few books it's like The
01:04:15 Power of Now which I haven't read in a
01:04:17 bit awareness um way of the superior man
01:04:21 Flow by mihi Chet mihi uh Rest by Alex
01:04:26 Su Jang Kim pong and everything Alan
01:04:29 Watts right those really resonate with
01:04:32 me specifically they may not resonate
01:04:34 with you and that's a sign that's a sign
01:04:36 that you have to find the people and the
01:04:38 writing and the interest that really
01:04:39 really resonate with you and that makes
01:04:41 it effortless to actually study those
01:04:44 and makes you want to talk about them CU
01:04:46 if you're going to post something online
01:04:48 the easiest way I can say as to oh what
01:04:51 do I post post the things that are
01:04:52 interesting to you because they're going
01:04:54 to be interesting to someone else if
01:04:56 you're reading through a book and
01:04:57 something catches your attention and
01:04:59 you're like oh man that's really good
01:05:01 other people aren't going to think that
01:05:02 some other people so you take that and
01:05:05 you distill it for your audience you
01:05:07 synthesize it with your interest or what
01:05:10 you're trying to achieve in this life
01:05:11 watch the other video on the one person
01:05:14 business model and then that's going to
01:05:17 be interesting to them because they are
01:05:19 similar to you so it's not about
01:05:21 transitioning from consumer to cre it's
01:05:24 about transitioning from consumer to
01:05:27 researcher first because you have to
01:05:29 research and gather your own knowledge
01:05:32 before you can create with it right you
01:05:34 have to dissect other things via reading
01:05:38 and then order to reconstruct them into
01:05:40 your own creation or writing or video or
01:05:43 newsletter whatever it may be because a
01:05:45 a researcher to me it implies that you
01:05:48 are intentionally consuming information
01:05:50 you have a goal of how to use that
01:05:53 information and apply that that
01:05:54 information so if your brand or you as a
01:05:56 person are working towards a big goal in
01:05:58 your life and you're researching
01:06:00 specific things let's say you're working
01:06:02 towards Financial Freedom but you're
01:06:05 very interested in spirituality well how
01:06:07 is it helping you get there right that's
01:06:08 a very unique perspective and that's a
01:06:10 very unique connection that you can make
01:06:13 so here is a graphic of the value
01:06:14 Creator we start with genuine interests
01:06:16 and the skills you need for that are
01:06:18 research learning and note-taking those
01:06:20 are things you have to do on a daily
01:06:21 basis so what are you obsessed with
01:06:23 learning we talked about that the next
01:06:25 thing is creating your unique
01:06:27 perspective if you need help with this I
01:06:29 highly highly highly recommend you
01:06:31 download my free creative challenge it's
01:06:33 called 7 days to genius ideas it it it
01:06:36 will change everything I don't say that
01:06:39 in a platitude sense like oh it'll
01:06:40 change your life it will [Â __Â ] change
01:06:42 the way you see the world the world and
01:06:46 your content it'll Branch over into
01:06:48 content so for forming a unique
01:06:50 perspective you need critical thinking
01:06:51 open-mindedness and self-improvement
01:06:54 next thing is actually creating value
01:06:56 from that so how will they help others
01:06:59 reach that goal how will your unique
01:07:01 interests and perspectives help other
01:07:03 people and for that the skills you need
01:07:05 are marketing and sales writing and
01:07:07 thinking education and teaching and then
01:07:10 now that you have value because you
01:07:12 understand how to structure a persuasive
01:07:14 message by studying those skills then
01:07:16 you need to distribute that value so the
01:07:19 next thing is value dist distribution
01:07:21 where can they find your value on the
01:07:24 internet so you need to understand
01:07:25 social
01:07:26 media digital tools and leverage
01:07:29 building and so if you have to
01:07:31 screenshot that graphic and start just
01:07:33 generally researching those skills get
01:07:35 the big picture of what they are and how
01:07:38 to do them well because here's one other
01:07:40 thing right I was watching an
01:07:42 actualized.org lecture the other day and
01:07:44 he mentioned how like real or like the
01:07:50 school system and government and other
01:07:51 things they're compartmentalized right
01:07:54 when you go to school to be learn one
01:07:56 thing let's say the biology department
01:07:58 or the chemistry department or the
01:08:01 business department right you're you're
01:08:03 limited you're studying those things
01:08:05 only when reality is not
01:08:06 compartmentalized
01:08:08 business it it's a part of life all of
01:08:11 your life plays into it and we need more
01:08:14 people we need more synthesizers to come
01:08:17 in and research their interest and use
01:08:20 that to create an entirely new category
01:08:23 because like life isn't
01:08:24 compartmentalized you need to be able to
01:08:27 understand the full picture and connect
01:08:28 the full picture together in order to
01:08:30 help people achieve their goals in life
01:08:33 we need more people that can do thatc
01:08:35 because it isn't easy it's incredibly
01:08:37 difficult and fun to research what you
01:08:40 want to research and embrace the unknown
01:08:43 or the unconventional and uncomfortable
01:08:45 path in life it is 10 times more
01:08:48 rewarding any platitude will tell you
01:08:50 that and those platitudes the cliche
01:08:52 quotes on like oh break out of your
01:08:55 comfort zone like they're they've lived
01:08:57 a long time because they are very very
01:08:59 very important no matter how many times
01:09:02 they've been conditioned into your head
01:09:03 to the point of you thinking that they
01:09:05 are boring and insignificant so this how
01:09:07 this all sounds great but how do you
01:09:09 start researching your interests
01:09:11 effectively and that is by exploring the
01:09:14 unknown aspects of reality through
01:09:16 Consciousness because reality is
01:09:18 infinitely complex connected and
01:09:21 perspective based you are a pers
01:09:23 perspective vessel the way that you
01:09:25 consume information is going to be
01:09:27 different from how others consume it you
01:09:29 are going to interpret it based on your
01:09:31 worldview and then if you create with
01:09:33 that worldview and you help put it out
01:09:36 there then it's going to be different
01:09:38 from other people's perspectives so how
01:09:40 do you explore this crevice of reality
01:09:43 or part of the unknown you deconstruct
01:09:46 holes into parts then you reconstruct
01:09:49 those parts back into a hole because the
01:09:52 universe or God or infinite intelligence
01:09:56 or whatever it may be it has divided
01:09:59 itself into Infinite different parts it
01:10:01 is a whole and it is a part and those
01:10:03 parts exist because of distinctions
01:10:06 right it's just infinite different
01:10:07 distinctions and I don't want to get all
01:10:09 philosophical here uh we'll dive into
01:10:11 that in another time but you have to
01:10:13 understand that the only thing the only
01:10:14 reason that people or things exist like
01:10:18 in the metaphorical in the philosophical
01:10:20 sense the only reason they exist is
01:10:22 because of relationship it's because of
01:10:23 Distinction it's because I am not this
01:10:26 so I am this right I am not that camera
01:10:29 so I am human being I am not like if
01:10:32 nothing ex if you're just floating in a
01:10:34 void you yourself would cease to exist
01:10:36 because you have nothing to compare it
01:10:38 to so let's make this a bit more
01:10:40 practical so the first step is choose in
01:10:42 Obsession and the with this don't try to
01:10:46 Outsource this you can't just be like
01:10:48 what's my obsession I don't know what is
01:10:49 your obsession have you tried anything
01:10:51 have you gotten pulled down a rabbit
01:10:52 hole before like you have to try a bunch
01:10:56 of different things if you don't know
01:10:58 try if you don't try you'll never know
01:11:00 so try literally everything that
01:11:03 potentially catches your interest
01:11:04 because your mind your ego will try to
01:11:06 distract you from this if you see
01:11:07 something like oh well that'd be cool to
01:11:09 study or learn on my own but that video
01:11:11 game that sounds really nice oh that
01:11:13 like going out with my friends that
01:11:15 sounds really nice I have nothing
01:11:16 against video games or going out with
01:11:17 your friends but if it's distracting you
01:11:19 from making progress then yeah there's a
01:11:21 problem there so if you need a start
01:11:23 starting point look at your browser
01:11:25 history on YouTube Google whatever it
01:11:27 may be look at the last videos you
01:11:29 watched and look at what you naturally
01:11:31 consume to learn not to distract
01:11:33 yourself what do you go on social media
01:11:35 to learn who are you following that are
01:11:37 actually educating others and how can
01:11:39 you emulate them how can you reverse
01:11:41 engineer how can you deconstruct that
01:11:43 hole into Parts how can you reverse
01:11:45 engineer their success and follow it and
01:11:48 another thing is to look at your life
01:11:50 and see what you do what have you
01:11:52 improved the most in your your life if
01:11:54 you're a gym junkie how has the gym
01:11:56 helped you if you're a runner how has
01:11:57 that helped you if you're an autodidact
01:11:59 or a polymath and you just love
01:12:01 researching everything how has that
01:12:02 helped you how can you help other people
01:12:04 become that and how has it benefited
01:12:05 your life so number two is to research
01:12:08 that Obsession from all angles so to do
01:12:11 this you have to follow people that you
01:12:13 disagree with that are talking about
01:12:15 your topic of interest you have to buy
01:12:17 let's say a best-selling book that goes
01:12:20 over the fundamentals of that Obsession
01:12:22 you need to get the big picture before
01:12:24 you can start understanding the tactics
01:12:26 and the little details right you have to
01:12:28 obsess over the big picture rather than
01:12:31 the technical details don't get trapped
01:12:33 in the technical details view everything
01:12:36 from The Meta perspective of the big
01:12:38 picture of that specific Obsession of
01:12:41 yours the thing that you are researching
01:12:43 and you have to come at it from I want
01:12:45 to understand this holistically I want
01:12:47 to understand all perspectives if you're
01:12:49 a health guy then study the benefits of
01:12:52 a vegan diet even if you absolutely hate
01:12:55 and you're tied to the ideology that
01:12:56 veganism is bad look at the benefits see
01:13:00 why people do it be able to be nuanced
01:13:03 and navigate your way through a
01:13:04 conversation on health and then go and
01:13:07 look at carnivore if you are so attached
01:13:10 to carnivore then force yourself to look
01:13:12 at the research that disproves carnivore
01:13:15 and vice versa for everything look at
01:13:17 both sides of the coin if you're
01:13:20 attached to the ancestral diet then
01:13:22 maybe try vegan ISM like break out of
01:13:25 your little bubble of comfort that you
01:13:27 put yourself in and continue growing by
01:13:29 trying new things and researching the
01:13:32 entire domain so the best thing you can
01:13:33 do is just learn about it every day
01:13:35 immerse yourself in that Obsession and
01:13:37 people that are teaching about it
01:13:38 unfollow every single social media
01:13:40 account aside from the ones that are
01:13:42 putting out good information that you
01:13:44 can study put books on your desk uh cue
01:13:47 a podcast for the next day literally
01:13:50 just immerse yourself in the information
01:13:53 and then the next thing that you do is
01:13:54 you note down Golden Nugget ideas or
01:13:57 your discoveries so as you're
01:13:59 researching your obsessions are really
01:14:01 anything it should be since you
01:14:03 genuinely curious about these things it
01:14:05 should be near impossible to not write
01:14:08 down your discoveries or to write down
01:14:11 the things that really stuck with you
01:14:12 the things that interested you meaning
01:14:15 they are going to interest someone else
01:14:16 so if you need help one keep a running
01:14:19 note in your phone and download my free
01:14:21 creative challenge so I give all of this
01:14:23 to you you but if you need help as
01:14:25 you're listening as you're reading
01:14:26 whatever it may be note down the ideas
01:14:30 anecdotes stories or even statistics
01:14:33 that really stuck out to you that you're
01:14:34 like wow like that changed my mind or
01:14:37 aha like that's it it's hard to put this
01:14:40 into like tangible words because you
01:14:43 can't but when you get that excitement
01:14:45 that's what you write down and so with
01:14:47 all of this when you go to write content
01:14:49 or you go to create a video or you go to
01:14:51 outline a podcast or something like that
01:14:54 all of these things that you've written
01:14:55 down they're building blocks you
01:14:57 literally just copy paste them over and
01:14:59 you structure an argument about B based
01:15:01 on what you want to talk about and these
01:15:03 will serve as foundational ideas for
01:15:06 your content like one thing that I do
01:15:08 for my YouTube videos is one I watch
01:15:11 Good YouTube videos and I know what
01:15:13 performs well in the algorithm and I
01:15:15 take the title of the video so let's say
01:15:17 one that's coming in the future that I'm
01:15:19 writing about in my newsletter right now
01:15:20 is called the power of being alone
01:15:22 that's a very Hot Topic a lot of people
01:15:24 like to talk about that so right now
01:15:27 what I'm doing is I'm listening to
01:15:29 videos on being alone I'm studying that
01:15:31 topic so I can come with a credible
01:15:33 argument because I have experience to
01:15:35 back it but I need a way of structuring
01:15:37 my argument and so that's the next thing
01:15:39 is that simplifying complex topics will
01:15:42 be the greatest skill of The Next
01:15:43 Century because we live in an in
01:15:45 Information Age right there's so many
01:15:47 ideas and people are overwhelmed with
01:15:50 what they need to do right there's so
01:15:52 many different options that you can take
01:15:54 for your career or your life and we need
01:15:57 people that can come and organize and
01:16:00 simplify this information that's being
01:16:02 put out there because people are making
01:16:03 new discoveries left and right people
01:16:05 are creating new knowledge left and
01:16:08 right and they are distilling it in the
01:16:10 form of Internet content and so the
01:16:11 biggest mistake you can do here because
01:16:14 you're researching your interest right
01:16:15 you're researching you're noting things
01:16:17 down but the worst thing you can do is
01:16:18 let knowledge outpace execution you have
01:16:21 to apply what you learn because you
01:16:24 don't learn to write by reading about
01:16:26 writing it's going to help it's a good
01:16:28 guide but you have to actually practice
01:16:30 it right you can't study a a a senior's
01:16:33 level English course if you're in first
01:16:36 grade right or you haven't written
01:16:38 anything in your life it just doesn't
01:16:39 make sense it's not going to apply and
01:16:41 you're going to be like oh crap and you
01:16:42 need to go back to the fundamentals you
01:16:44 need to go back to first grade English
01:16:46 and practice and then you go to need to
01:16:48 go to second grade English and then
01:16:50 practice and you need to go to third
01:16:51 grade English and practice and and if
01:16:53 you skip any of those steps you're not
01:16:55 going to learn to write effectively or
01:16:56 it's just going to take you 10 times
01:16:58 longer because you're going to try and
01:16:59 write like a a senior in college and
01:17:02 then you're going to have to go back to
01:17:03 fourth grade but there's also a trap
01:17:05 there because with value creation you
01:17:07 need to make your knowledge valuable
01:17:09 right there's only so many things that
01:17:10 you can like practice tangibly right
01:17:13 there's ideas that you have to munch on
01:17:15 and contemplate and go in walks and let
01:17:18 your uh default mode Network let your
01:17:20 subconscious mind bring ideas to your
01:17:22 consci mind so you have Firepower to
01:17:25 write with you have to sit down and you
01:17:27 have to sit with a topic and just think
01:17:29 about it you have to contemplate you
01:17:31 have to go in you need to introspect and
01:17:33 self-reflect and understand like okay
01:17:35 what is the true value in this message
01:17:37 what has this helped me with in my life
01:17:40 and now the next step is absolutely
01:17:41 crucial you need to put your value on
01:17:44 the public market so you need to turn
01:17:46 the value that you've created into
01:17:48 internet content and you need to post it
01:17:51 because you need data you need to
01:17:54 understand if your ideas are truly
01:17:56 valuable or not or if they are perceived
01:17:58 as valuable because you can write like
01:18:00 Alan Watts you can write like a
01:18:01 philosopher but if you post it online
01:18:03 and you're not growing and you're not
01:18:05 getting any any engagement and because
01:18:07 of that you're not making any sales it's
01:18:09 not going to be sustainable then how how
01:18:11 are you going to do that for a fulltime
01:18:12 you need a balance of internal and
01:18:14 external you need to play the game the
01:18:16 external game from a place of I want to
01:18:20 give value okay so we understand how to
01:18:22 find and research our obsessions but how
01:18:24 do we package up that knowledge and turn
01:18:28 it into something of value that other
01:18:30 people will like engage and follow along
01:18:34 with so the first step is choosing a
01:18:36 media platform because you're going to
01:18:38 be Distributing your value via media
01:18:42 right you are going to be composing a
01:18:44 message from your knowledge from your
01:18:47 own unique perspective and distribute it
01:18:49 via media that's all the internet is
01:18:52 right that's how you reach anyone that's
01:18:54 how you build a readership that's how
01:18:55 you build an audience there is no way
01:18:57 around it you have to create content you
01:18:59 have to create media so I personally
01:19:01 prefer Twitter that's what I started
01:19:03 with that's what many people in my
01:19:05 network have started with they've grown
01:19:07 on there because it is underrated and
01:19:09 untapped and there are just so many
01:19:11 different benefits behind starting on
01:19:13 Twitter because I tried everything
01:19:16 before I tried a fitness YouTube channel
01:19:18 I tried a digital art page on Instagram
01:19:20 I tried paid ads SEO all of this other
01:19:23 stuff to try and grow my brand and now I
01:19:25 was missing crucial pieces but when I
01:19:28 got on Twitter everything just clicked
01:19:30 all of my knowledge clicked and I'm just
01:19:31 like okay I know how to make this work
01:19:33 now and it was easier because Twitter
01:19:36 you need a profile picture but you don't
01:19:39 need to post any images right it's it's
01:19:42 an idea platform it's a platform for
01:19:44 ideas and writing clear articulation and
01:19:48 communication that's what all of this is
01:19:50 that's the foundation of everything
01:19:51 there's a reason that people screenshot
01:19:53 their tweets and post them on other
01:19:55 platforms it's because the message is so
01:19:57 valuable and uh captivating compared to
01:20:00 like an Instagram model that's just in
01:20:03 like a bikini there's something of value
01:20:05 there and those tweets the screenshotted
01:20:07 tweets on any other platform usually get
01:20:09 more engagement if the Tweet is good
01:20:12 than any other kind of post you could
01:20:14 post right so it only makes sense to
01:20:17 start on Twitter because all you need is
01:20:18 the ability to type on a keyboard and
01:20:21 maybe some branding and marketing
01:20:22 knowledge on how to create a profile
01:20:24 that uh makes people want to follow you
01:20:27 right but that's not the only benefit of
01:20:28 starting on Twitter the other thing is
01:20:30 that the retweet button that's how you
01:20:32 share a post that's how you get eyes
01:20:35 that's how you get eyes on your content
01:20:37 which is how you grow you like I feel
01:20:40 like people are so confused with how to
01:20:41 grow it's like I'm posting content every
01:20:43 single day and it's like this isn't
01:20:46 YouTube where those are going to build
01:20:48 up and over time if the SEO is good then
01:20:51 you may gain a following this is you
01:20:54 need to write good content and you need
01:20:56 to put 100% of your effort 90% of your e
01:21:00 effort on getting it in front of other
01:21:03 people and so the retweet button is just
01:21:05 a click on any other social media
01:21:07 platform it's much higher friction to
01:21:09 share another post it's much higher
01:21:11 friction to get eyes on your posts
01:21:14 therefore getting them on your profile
01:21:16 therefore for having them follow you so
01:21:18 take that into account and the comments
01:21:21 right the comments are just better on
01:21:22 Twitter it's more of a forum and people
01:21:25 go to the comments more than they would
01:21:26 on say Instagram right so if you're
01:21:29 commenting on Instagram all you see is
01:21:31 like a username and then a line with
01:21:32 whatever they're commenting but if you
01:21:34 comment on Twitter they see your profile
01:21:35 picture so they can tell if you're a
01:21:37 Creator or not if your branding is good
01:21:39 they see your name and they see that you
01:21:41 added value to that tweet so there's
01:21:43 just much easier ways to grow on Twitter
01:21:47 and Twitter's just underrated and it it
01:21:49 is the foundation writing is the
01:21:50 foundation of everything if you can
01:21:52 write compelling tweets all of your
01:21:54 other social media content will get that
01:21:57 much better and that much more valuable
01:21:58 so the key with this is to start with
01:22:00 beginner level content 95% of the market
01:22:04 are beginners if you're watching this
01:22:07 feels weird to say this but you're a bit
01:22:08 higher intelligence like I try to not
01:22:11 make things super shallow so you're at
01:22:14 least looking for depth you are ahead of
01:22:16 people in some area whether it be from
01:22:18 what I taught you or from what someone
01:22:20 else on YouTube taught you you have
01:22:22 information that you can pass down to a
01:22:24 beginner level like very beginner level
01:22:27 right in the form of actionable advice
01:22:29 that's what every single person does to
01:22:30 grow at the start YouTubers for example
01:22:33 if you want to become a vlogger go look
01:22:35 at a vlogger past videos did they start
01:22:38 with just these random Vlogs where it's
01:22:40 like I bought a new car it's like no
01:22:43 they taught you something they educated
01:22:46 you and provided value relating to
01:22:48 something from a beginner level so if
01:22:50 they are a mainly a health guy then they
01:22:53 posted all of the F foundations and
01:22:55 fundamentals of what they do to maintain
01:22:59 their health or build muscle or lose fat
01:23:01 or whatever it may be the same is for
01:23:03 writing how do you get started writing
01:23:05 what's the benefits of writing what are
01:23:06 the foundational principles of writing
01:23:08 what about persuasive communication
01:23:09 right you need to dissect and understand
01:23:12 the certain interests that you are
01:23:13 pursuing and dish out actionable advice
01:23:16 in the form of the fundamentals in order
01:23:18 to grow at the start that is the content
01:23:20 that you are going to be producing on
01:23:22 Twitter and just be aware of this when
01:23:24 you're scrolling on Twitter or
01:23:27 Instagram don't just scroll and consume
01:23:29 the content that's the consumer mindset
01:23:31 the Creator he takes it he looks at it
01:23:34 he deconstructs it why did this do so
01:23:36 well why is this type of content
01:23:38 performing well and if this content is
01:23:40 performing well how am I going to take
01:23:43 whatever it is here the essence of this
01:23:44 post make it my own so I can also grow
01:23:47 and play the game so that's step number
01:23:50 one is choose a media platform and just
01:23:51 start posting in Step number two is to
01:23:54 learn to capture attention because that
01:23:57 is the name of the game in just this
01:23:59 information age this idea age where
01:24:02 there's too much information there's too
01:24:03 many ideas everyone's trying to catch
01:24:05 your attention but that's the thing is
01:24:07 you have to get good at catching
01:24:09 attention or else they're not going to
01:24:10 read any of your stuff if you can't stop
01:24:13 them to read your post how are they
01:24:16 going to like your post how are they
01:24:17 going to retweet it how are they going
01:24:18 to comment how are they going to click
01:24:20 on your profile to try and find out more
01:24:22 how are you going to catch their
01:24:23 attention on your profile how are you
01:24:24 going to lead that attention to your
01:24:26 lead magnet what about your emails what
01:24:28 about a product what about a service how
01:24:30 are you going to guide their attention
01:24:32 throughout all of this but the thing
01:24:34 here is you don't have to become a
01:24:36 sleazy used car salesmen to catch
01:24:39 attention it's like but wait there's
01:24:41 more no you don't have to do any of that
01:24:43 [Â __Â ] you just have to understand and
01:24:44 study psychology and I'll give you a few
01:24:47 examples of like how to capture
01:24:50 attention based on psychological
01:24:51 principles so the first is problems
01:24:54 right if you have studied marketing if
01:24:56 you studied copyrighting if you studied
01:24:58 branding everything revolves around
01:25:01 problems uh human behavior revolves
01:25:03 around problems stories start with
01:25:06 problems right if you start with a
01:25:07 problem it opens a curiosity Gap and
01:25:10 they want to figure out what the
01:25:11 solution is right so if you can start
01:25:14 with a problem that a relatable problem
01:25:16 that someone is facing like if you
01:25:18 struggle to grow your business that's
01:25:20 just an example but a problem
01:25:22 right it's The Duality and the like back
01:25:26 and forth and playing the game of
01:25:28 problems and benefits right so what's
01:25:31 the problem how do you overcome it what
01:25:32 are the benefits the problem is a good
01:25:35 way of capturing attention and this all
01:25:37 takes practice so another one is numbers
01:25:40 numbers like a statistic well that's the
01:25:43 next one I want to go over but uh
01:25:44 numbers where it's like I spent 4,500
01:25:47 hours studying this so you don't have to
01:25:50 here's what I learned right some
01:25:52 something like that numbers especially
01:25:54 on Twitter or even other platforms where
01:25:56 it's very text heavy or image heavy it's
01:25:59 just a different thing it's a pattern
01:26:00 interrupt that catches someone's
01:26:01 attention and then the next thing is
01:26:04 statistics so 99% of people say they
01:26:08 regretted something before they died how
01:26:10 do you avoid this right so you can see
01:26:12 how that kind of leads into something
01:26:15 else but you're you're better off
01:26:17 studying um copywriting for this like
01:26:20 sales copywriting or persuasive
01:26:22 copyrighting you can get my 2-hour
01:26:24 writer course I go over all of this in
01:26:25 so much more depth it's it's like it's
01:26:27 so hard to go over in this video that's
01:26:29 why I created a course but that will
01:26:31 give you everything you need to know if
01:26:33 you want something else to study for
01:26:34 free look up Ada Aida copyrighting
01:26:38 framework that will give you that's a
01:26:39 very basic one but it's very useful
01:26:41 especially for tweets um Pastor p a s t
01:26:45 o r that is also a copywriting framework
01:26:48 that is more long form that will help
01:26:50 you write like Instagram captions emails
01:26:53 sales Pages landing pages all of this
01:26:55 other stuff and give you like a
01:26:56 structure of the sales process that's
01:26:59 another thing you can research is a
01:27:01 sales process so we've chosen a media
01:27:03 platform we understand that we have to
01:27:05 learn how to capture attention the next
01:27:07 thing is to treat yourself as your ideal
01:27:10 reader if you watch the last video on
01:27:11 the one person business model you know
01:27:13 that I'm very big or trying to create
01:27:15 something out of this I'm trying to come
01:27:17 up with a term if you can think of a
01:27:19 term for this I've thought of like
01:27:21 mental monetization
01:27:22 the business of self one person business
01:27:25 is good but that's kind of broad there's
01:27:27 nothing specific that's like I'm turning
01:27:30 myself into a business I'm productizing
01:27:32 myself I want a name for that but that's
01:27:34 just the thing while you are your brand
01:27:36 you are your content you are whatever I
01:27:39 want you to treat yourself as your ideal
01:27:41 reader you are writing or creating value
01:27:44 for yourself both your past self where
01:27:47 you're giving them advice on how to
01:27:49 overcome problems faster or you're just
01:27:51 like giving giving them encouragement
01:27:52 you remember uh like if you can sit back
01:27:55 and contemplate and think this is very
01:27:58 big for Value creators is Solitude and
01:28:00 thinking and freeth thinking by going on
01:28:04 walks listening to what you want to
01:28:06 listen to contemplating self-reflecting
01:28:08 all of that stuff cuz when you
01:28:09 self-reflect and you remember that you
01:28:11 were in a low place in life then you can
01:28:13 write to that person you can create for
01:28:15 that person where you are saying like
01:28:19 this is like a Cheesy motivational
01:28:21 example but it's like hey man I know
01:28:23 you're in a hard place I know you can
01:28:25 get past this just keep doing what
01:28:27 you're doing it's a Cheesy aspect but if
01:28:31 if you were like I remember when I
01:28:32 didn't understand this thing in
01:28:34 marketing and now you understand
01:28:35 marketing then give them advice like
01:28:38 here are the the five marketing
01:28:41 principles that you need to understand
01:28:43 catching attention creating value
01:28:46 whatever it may be and then you list
01:28:47 them off and that's how you can start
01:28:48 creating content and you can also do it
01:28:50 to your current self if if you're going
01:28:52 to through a hard time right now then
01:28:54 give yourself advice tell yourself what
01:28:56 to do to overcome that and other people
01:28:58 will benefit from it right this is a
01:29:00 great way of just like personal growth
01:29:03 in general I mentioned in the last video
01:29:04 that business and writing and content
01:29:06 creation is my method that is my tool as
01:29:10 opposed to like meditation for
01:29:12 self-actualizing and self transcending
01:29:14 and then you can so on the flip side if
01:29:16 you're not in a bad place right now if
01:29:17 you're in a very good place and things
01:29:19 are going well then tell people why tell
01:29:21 yourself why it's going well and
01:29:23 reinforce that in your own head write to
01:29:25 yourself to reinforce your own good
01:29:27 behavior and to try and fix your bad
01:29:30 behavior and then you can also write to
01:29:31 your future self of like give them uh
01:29:36 encouragement to keep going or something
01:29:37 like that you get the point so in
01:29:39 essence you treat Twitter or even just
01:29:41 social media in general as your public
01:29:43 Journal you treat it as your public
01:29:45 notet taking software you treat it as
01:29:47 your public journal and you treat it as
01:29:49 your public school for other people so
01:29:52 the fourth thing we understand we chose
01:29:54 media platform capturing attention
01:29:56 writing to ourselves but now you have to
01:29:58 prioritize depth and Clarity because so
01:30:00 many people just get trapped they get
01:30:03 trapped in the social media rat race
01:30:05 right they get out of the corporate Rat
01:30:07 Race for the social media Rat Race where
01:30:09 they're just so focused on growth
01:30:11 they're so focused on oh I have to write
01:30:12 this kind of content in order to grow
01:30:14 and that's true to an extent you do have
01:30:16 to grow and you do have to kind of shut
01:30:18 your ego off and provide value to those
01:30:20 that actually need it even though you
01:30:22 think you're too above that level of
01:30:24 knowledge but the other thing is that
01:30:27 you need to actually you have to write
01:30:31 you have to write and dissect and create
01:30:33 depth behind the things that you're
01:30:35 truly passionate about because that is
01:30:36 how you become an expert so I recommend
01:30:38 starting a newsletter right everyone
01:30:41 should if you don't have an email list
01:30:42 you're just going to be screwed you're
01:30:45 going to be absolutely [Â __Â ] if your
01:30:47 social media platforms get taken down
01:30:48 they can't take emails away from you
01:30:50 email marketing don't let any limiting
01:30:52 beliefs or whatever like oh nobody
01:30:55 checks their emails and it's like no
01:30:57 they do people are making seven figures
01:31:00 from email list alone uh you have to
01:31:03 test it out and experience it to know
01:31:04 for yourself but for now start an email
01:31:06 newsletter right I go over this in toour
01:31:08 writer again my writing course and just
01:31:10 content creation course but for the
01:31:13 newsletter this has been the biggest
01:31:15 game changer for me in my business is
01:31:18 one noting all of these things so I I
01:31:21 told you about the 7 days to genius
01:31:22 ideas challenge where you kind of pick
01:31:25 that Golden Nugget of information that
01:31:27 you picked up from researching your
01:31:28 obsessions and then you write that down
01:31:30 and then as you're writing those down
01:31:32 you have building blocks for the
01:31:34 newsletters right so you take a topic
01:31:37 that you want to write about you dissect
01:31:38 it with my framework where you break it
01:31:40 into goals benefits perspectives topics
01:31:43 whatever and then you start piecing
01:31:45 together a newsletter and you start
01:31:47 making connections right now if you want
01:31:49 to get very spiritual um actualized.org
01:31:52 he actually has a clip it's called love
01:31:54 is connection so love not the uh not the
01:31:58 ooey gooey modern notion of love but
01:32:00 like love for like Selfless Love right
01:32:03 Selfless Love for everything is
01:32:05 connection it's finding that shared
01:32:07 perspective it's connecting the dots and
01:32:09 seeing how reality moves together and
01:32:11 that's really what has changed the game
01:32:12 for me with my newsletter it's like I
01:32:14 study neuroscience and I study
01:32:16 philosophy and I'm like these are saying
01:32:18 the same things how can I put this
01:32:20 together in a newsletter and and that
01:32:22 forces me to be able to articulate these
01:32:24 things this is what's helped me so much
01:32:26 with YouTube videos is that my thoughts
01:32:28 are actually clear now because I'm
01:32:29 taking notes on things I'm dissecting
01:32:31 them I'm fleshing them out I'm writing
01:32:33 them in my own words I've been writing
01:32:35 for a long time so that's another
01:32:39 advantage of mine but then I'm able to
01:32:41 articulate things just so much better
01:32:43 like you go and watch a YouTube video
01:32:45 from even 6 months ago let's say like8
01:32:48 months ago they were nowhere near this
01:32:52 level of just articulation like it can
01:32:54 happen that fast if you dedicate
01:32:57 yourself to creating valuable long form
01:33:00 content and opting out of the short form
01:33:02 content Rat Race while still maintaining
01:33:04 that and systemizing that so you can
01:33:06 grow but most of the value and sales are
01:33:09 going to come from nurturing your
01:33:10 audience in your newsletter and then
01:33:12 that newsletter can be taken and turned
01:33:13 into a YouTube video a podcast um or
01:33:17 really however else you want to
01:33:19 deconstruct it because you're creating
01:33:20 all this value and then you can turn
01:33:22 certain points into tweets and all of
01:33:24 this other stuff so the gist of it is is
01:33:27 that becoming a value creator that may
01:33:30 be my name for all of this becoming a
01:33:32 value Creator is a very viable and
01:33:34 purposeful career path I feel like I've
01:33:37 been working towards becoming this
01:33:39 myself for my entire life and I just
01:33:41 didn't know what it was um or that it
01:33:45 was a possibility or other things like
01:33:47 that and it really is if you stick it
01:33:48 out and you stay consistent and you're
01:33:50 not going to know what you're doing for
01:33:52 majority of the time I still don't know
01:33:53 what the [Â __Â ] I'm doing it's like yeah
01:33:55 I'm in a much better place financially
01:33:57 mentally and physically but it's not
01:34:00 like you have a vision for your future
01:34:02 which is important it's not like you
01:34:04 have a vision for your future and then
01:34:05 you get there one day and you're like I
01:34:06 achieved it all it's like nope we're you
01:34:09 you feel the same I'm in the same human
01:34:11 body I have the same human senses and
01:34:13 perceptions and I'm just at a better
01:34:16 place I'm much more calm um I'm much
01:34:19 more stable I'm not acting out of
01:34:21 survival as much and I I really
01:34:25 attribute a lot of that to just writing
01:34:28 and creating value not only for myself
01:34:31 but for others and having everyone
01:34:33 benefit from it and it's been such like
01:34:35 a personal growth journey in itself so I
01:34:39 would recommend I would say try it out
01:34:41 right as as with the obsession things
01:34:43 like try it out stick out that initial
01:34:46 like period where you don't know what
01:34:47 you're doing right cuz when you start
01:34:49 playing a game and if you don't have an
01:34:51 instruction manual and you don't know
01:34:53 how to play the game it's not going to
01:34:54 be fun so you eventually pick it up you
01:34:56 pick up on it so give it two weeks give
01:34:58 it a month and then see if you become
01:35:00 obsessed with it because you probably
01:35:01 will you'll you'll see that first Spark
01:35:04 of growth and you'll be like oh [Â __Â ]
01:35:06 this is possible and then you'll just
01:35:08 double down Double Down double down and
01:35:10 eventually 3 years later you'll be at
01:35:13 close to 500k to a million followers
01:35:16 across platform so truly grateful for
01:35:20 all of you that are here we recently
01:35:22 passed 10K we passed 10K on YouTube I'm
01:35:25 so stoked because YouTube is different
01:35:27 YouTube is I'm dragging on here but
01:35:29 YouTube is very special to me it's very
01:35:31 special to me it's something I've been
01:35:32 putting in work into for a long time uh
01:35:36 compared to other social media platforms
01:35:38 it hasn't grown nearly as much because I
01:35:41 want to I want it to be one of those
01:35:43 things where I can provide like the most
01:35:45 value and like like aha moments and
01:35:48 mindset shifts imaginable so if I've
01:35:51 done done that for you one thank you for
01:35:53 being here I wouldn't be able to do that
01:35:55 if that relationship wasn't there so
01:35:59 that connection wasn't there so I love
01:36:02 you
01:36:06 guys ever since I can remember I have
01:36:10 always wanted to do what I love for a
01:36:13 living and is That's what everyone wants
01:36:16 right everyone wants that but everyone
01:36:18 is screaming at them to to do the
01:36:22 complete opposite of what they want
01:36:24 right so go to school do whatever you
01:36:26 know you know what you're told to do
01:36:28 when you were a kid and what your
01:36:31 parents thought was possible what you
01:36:33 thought was possible at the time you
01:36:36 already had some preset future for
01:36:39 yourself and so that's kind of what I
01:36:41 did I started out on that path I went to
01:36:44 college and I parted the entire time I
01:36:46 learned creative skills on the side I
01:36:49 studied all of my interests I was deep
01:36:51 Into Fitness and Nutrition and going to
01:36:53 the gym with my buddies during high
01:36:56 school and I also started online
01:36:59 businesses like as much as I possibly
01:37:01 could I just tried everything and then
01:37:03 when I got to college I uh started to
01:37:06 learn to code because I heard that it
01:37:08 was lucrative I got sucked down that
01:37:10 entire Rabbit Hole I was listening to
01:37:13 coding podcast I was deep in that coding
01:37:15 community and I loved every second of it
01:37:18 and so that's what I did on the side I
01:37:20 built out coding projects s and as my
01:37:22 online businesses continue to fail I
01:37:27 decided that it was time for me to call
01:37:29 it quits because one I had been in
01:37:31 college for too long so I dropped out I
01:37:33 didn't see that going anywhere for me
01:37:35 even though I was like a straight A
01:37:36 student and high school and I ended up
01:37:39 getting a front-end web developer job at
01:37:43 an at a web design agency and that paid
01:37:47 50 55k a year so throughout this entire
01:37:50 time I had been I always had a
01:37:53 meaningful side project that I wanted to
01:37:56 work on from the ages of like 16 to 25 I
01:37:59 was always working on something on the
01:38:01 side whether it be a coding project or a
01:38:03 business or learning a skill or just
01:38:05 building something out I did digital art
01:38:07 for a long time I just always had
01:38:09 something to fill my time and something
01:38:11 that I could apply my learnings to and
01:38:14 the reason I did this is because it made
01:38:16 me happy right and after studying flow
01:38:18 and psychology for a bit of time I
01:38:20 understand that is now that's because I
01:38:23 had a vision I had a goal and I was able
01:38:25 to focus uh my Consciousness if you will
01:38:29 or I was able to absorb myself be
01:38:32 absorbed by the skill that I was
01:38:34 learning the goal that I was pursuing
01:38:36 and it was intrinsically motivating
01:38:39 because that skill had meaning to me or
01:38:41 that project had meaning to me it wasn't
01:38:43 someone else telling me what project or
01:38:46 what skill to learn it was by my choice
01:38:48 by my design me creating and living in
01:38:51 my own reality is what caused me to
01:38:54 continue to be obsessed with and
01:38:57 somewhat addicted to those projects
01:39:00 because that's how it goes you want to
01:39:02 be in flow for a lot of your life that
01:39:06 is arguably the key to life is pursuing
01:39:09 your own goals and educating yourself to
01:39:11 the point of consistently progressing in
01:39:14 those goals and this is why I believe so
01:39:16 many people are unhappy because you
01:39:17 could just pull up a random statistic
01:39:20 online about how many people set and
01:39:22 actually stick to their own individual
01:39:25 goals not what you have been conditioned
01:39:28 to want to create for yourself so right
01:39:30 now my current projects are my new
01:39:32 writing product which you can find in
01:39:34 the description and that's kind of what
01:39:35 this video is about but it's also
01:39:38 getting back into into the gym I've been
01:39:40 in the gym the entire time but it hasn't
01:39:42 been as fulfilling and so me
01:39:44 understanding this and becoming aware of
01:39:45 this has made me set a new goal based on
01:39:48 performance rather than uh Vanity now
01:39:51 looks are important but I want to go in
01:39:54 and I want to progress on my lifts
01:39:56 simply because it's just something I
01:39:58 want to do there's that's it and it
01:40:00 makes me happy to do that and I'm
01:40:02 actually pumped right it's kind of
01:40:03 ritualistic to uh get into the flow get
01:40:06 in the car go to the gym and then just
01:40:08 lift a bunch of heavy [Â __Â ] so why am I
01:40:10 telling you all of this is because there
01:40:12 is one extremely important skill and
01:40:14 that is figuring it out for yourself not
01:40:16 doing what people tell you to do and
01:40:17 doing what you want from a conscious
01:40:19 mind not like a med neocre mind where
01:40:21 it's like oh I can do whatever I want
01:40:23 you want me to jump off a bridge okay
01:40:24 I'll go do that and it's like that's not
01:40:26 what you want you don't want to jump off
01:40:28 a bridge what do you want what are your
01:40:30 desires and what is the uh either
01:40:32 survival mechanism or whatever is
01:40:34 pulling you towards those things about
01:40:37 is it good or bad do you actually want
01:40:38 to do it does it align with your values
01:40:40 do you actually have values and now what
01:40:43 people are telling you to do is not uh
01:40:46 going to be conducive to what you want
01:40:48 and a lot of the time you may have to do
01:40:50 it it for your survival but at the same
01:40:53 time you need to be pursuing a project
01:40:56 on your own that will lead to you being
01:40:59 you having autonomy and you being able
01:41:01 to pursue Mastery in the thing that you
01:41:03 want to master fulltime right not for
01:41:07 someone else and so another reason for
01:41:09 me telling you this is because uh a lot
01:41:12 of what I wanted to do with my life was
01:41:15 deemed impossible because the closed
01:41:18 mind of many would like to they project
01:41:22 their opinions and they want to say the
01:41:24 things or they do say the things that
01:41:27 may discourage you or may pull you down
01:41:29 or may lead you down another path and
01:41:31 that is not what you want for yourself
01:41:33 and that is not what I want for you so
01:41:36 this entire thing means that in order to
01:41:40 pursue Mastery and autonomy to be able
01:41:44 to do what you love full-time you need
01:41:45 to learn a skill that will allow you to
01:41:49 monetize those things to monetize your
01:41:52 interests and your passions and so in
01:41:54 this I'm going to present an argument as
01:41:56 to why writing is that skill that will
01:41:59 help you thrive no matter like no matter
01:42:03 whether there's a recession whether
01:42:05 whatever we'll we'll dive into it so why
01:42:08 writing first the back end of the
01:42:11 internet is code the internet runs on
01:42:13 code the front end what you see is Media
01:42:17 right and so if you want to tap into the
01:42:20 infinite leverage and possibilities of
01:42:23 the internet and being able to connect
01:42:24 with anyone then you need to learn one
01:42:26 or the other right those are two very
01:42:29 extremely broad Pathways that you can go
01:42:31 down code or media but you have to
01:42:34 understand that code has gotten to the
01:42:38 point where there are no code tools
01:42:40 anyone can build a website anyone can
01:42:42 get on social media and really reach
01:42:44 anyone in the world if they are smart
01:42:46 enough and know how to network so I'm
01:42:48 not going to talk about code here even
01:42:50 though I was a web developer but media
01:42:54 right you have the you can use code or
01:42:58 no code tools in order to distribute
01:43:01 your
01:43:02 media fast and to as many people as
01:43:05 possible and that is what captures
01:43:07 attention you need attention and you
01:43:08 need people in order to get eyes on your
01:43:11 products or Services if you want to make
01:43:13 money outside of a job you need to
01:43:15 create a product or a service so whether
01:43:17 that be a course a physical product like
01:43:20 the bag of coffee if you want to start a
01:43:22 coffee brand or a service business so
01:43:25 freelancing we're talking about writing
01:43:27 here so you could freelance with writing
01:43:29 you can freelance with other media based
01:43:31 marketing based skills and what blows my
01:43:34 mind is that some people don't see the
01:43:36 power in this right uh what used to take
01:43:40 a team of web developers to build out a
01:43:43 membership platform for let's say a
01:43:45 course or even just a community that you
01:43:47 build it would take an entire thing and
01:43:49 now there's a website that you can log
01:43:51 on and build one in less than maybe 10
01:43:54 to 60 minutes right and do not ask me in
01:43:56 the comments which one to go go research
01:43:58 you have Google start using all of this
01:44:01 stuff and the thing is is like how does
01:44:03 this not fuel you with like the most
01:44:06 insane energy of like I can do whatever
01:44:08 I want now that I have these tools in
01:44:11 the modern world that are on the
01:44:13 internet that I can just like literally
01:44:15 tap into but instead there's two types
01:44:18 of people right there's the people that
01:44:19 use the internet for distracting
01:44:21 themselves and then there's people that
01:44:23 use the internet to build leverage and
01:44:25 make an income and spread a positive
01:44:27 message and do what they enjoy and yes
01:44:30 it takes time but that's the main thing
01:44:32 that is the main
01:44:34 differentiator between abundance and
01:44:37 mediocrity right it's literally a flip
01:44:39 of a switch of how you use the thing
01:44:41 that's in your hand so I talked about
01:44:43 how I learned to code but that's not one
01:44:45 of my main reasons for learning to code
01:44:47 I wanted to freelance with that skill
01:44:49 and that meant that I that it was more
01:44:52 so marketing than it was code so I was
01:44:54 building websites with website Builders
01:44:56 as opposed to just coding when I did get
01:44:59 into freelance right everyone tells you
01:45:01 oh you need to learn uh this marketable
01:45:04 skill you need to learn e-commerce you
01:45:05 need to learn SEO you need to learn all
01:45:08 of this other [Â __Â ] and that's what I did
01:45:10 but there was a problem there was a
01:45:12 reason that I wasn't making any money
01:45:14 from these is because I was so obsessed
01:45:16 with building the actual business
01:45:18 building the website making it look good
01:45:20 using my design skills whatever it may
01:45:22 be but then when it came to acquiring
01:45:25 customers that is when everything failed
01:45:28 then that's when I didn't really do
01:45:30 anything right you don't have a business
01:45:32 if you don't have customers so that once
01:45:35 I learned about writing which is what
01:45:38 we're talking about and marketing and
01:45:40 sales and how they all intertwine then
01:45:43 things started to pick up because I
01:45:45 understood I need to get my message in
01:45:48 front of people and present an argument
01:45:50 for my services and promote myself and
01:45:53 display my value online if I want access
01:45:55 to these opportunities so again why
01:45:59 writing and now you have to understand
01:46:01 that media what people see on the
01:46:03 internet and what catches attention the
01:46:05 foundation of media is writing tweets or
01:46:08 writing threads or writing newsletters
01:46:11 blogs or writing YouTube videos are from
01:46:15 a written script or at least they do the
01:46:17 best from a written script because you
01:46:18 can organize the message
01:46:20 advertisements online usually writing
01:46:23 based Tik toks reals short form video
01:46:27 also it's like me reading a tweet from
01:46:30 my phone right that's what I do is
01:46:32 because the message is more impactful
01:46:34 and I will
01:46:35 outperform any dude with sixpack abs and
01:46:38 a poor message with my high impact
01:46:41 writing in various mediums whether that
01:46:44 be something like a YouTube video or
01:46:46 even uh what is it like a real or a Tik
01:46:50 Tok but but even then I can just
01:46:51 screenshot my tweet put it on Instagram
01:46:54 call myself a writer because that's what
01:46:56 I am and outperform and grow to 230,000
01:47:00 followers without posting uh like a
01:47:04 picture of my six-pack or something like
01:47:06 that even though I could probably beat
01:47:08 out some people but I just like writing
01:47:10 it's more private right it's more
01:47:12 private and I can dedicate myself to uh
01:47:15 a craft and a delivering a valuable
01:47:18 message as opposed to just
01:47:21 joining in on the the sausage fest
01:47:23 online so since this is a bit different
01:47:26 from my other videos cuz this one is
01:47:28 more actionable right some of my other
01:47:30 ones are more abstract which I enjoy
01:47:32 doing but I want to deliver some more
01:47:36 value over the coming weeks months so
01:47:40 towards the end of my videos after I
01:47:41 give context like that I'm going to go
01:47:43 over stepbystep either process advice or
01:47:47 just a framework you can use to actually
01:47:49 implement the things that I'm saying
01:47:50 into your life and test them and
01:47:52 practice for yourself so these are my
01:47:55 nine steps for starting a one person
01:47:58 writing business and just to I guess
01:48:02 give social proof or authority because
01:48:05 it's important to show that I know what
01:48:06 I'm doing I'm not a writer I don't have
01:48:08 an English degree I don't you don't need
01:48:11 an English degree I don't think the
01:48:12 world wants English degrees writing
01:48:15 online they want good authentic and
01:48:18 impactful writers which means High AKA
01:48:21 talking about the things you want to
01:48:22 talk about and delivering it in your own
01:48:26 unique voice like you would be texting a
01:48:29 friend that's what social media is this
01:48:31 is digital writing as opposed to
01:48:33 professional writing or academic writing
01:48:35 so I'm throwing a lot of the rules out
01:48:38 the window with my writing just because
01:48:40 I like to write how I speak and I like
01:48:42 to write whether it follows the perfect
01:48:45 [Â __Â ] little writing rules or not I
01:48:48 like to write how I want to WR and how I
01:48:51 think it will deliver the most impact
01:48:53 and the most value so I'm I'm just
01:48:55 saying here that I average around $40 to
01:48:58 $60,000 per month from my writing in
01:49:02 about 2 hours a day of that writing now
01:49:05 of course I am also building projects on
01:49:07 the side so I do work longer than that
01:49:10 but overall if I were to strip away
01:49:12 everything except for Twitter my
01:49:13 newsletter and uh Twitter threads I
01:49:16 would retain 80 to 90% of my income
01:49:19 simply because I don't really promote on
01:49:21 other platforms and all of my other
01:49:23 platforms like YouTube or Instagram
01:49:26 they're all just based off of what I've
01:49:29 already written right as a writer so
01:49:32 let's get into the steps right so step
01:49:34 one is to choose a topic that you cannot
01:49:37 shut up about right and so how do you
01:49:39 find these topics well one what are your
01:49:42 favorite books what do you enjoy reading
01:49:44 what do you get sucked into the other
01:49:46 thing is what is your YouTube watch
01:49:49 History right what are you genuinely
01:49:51 interested in that you love learning
01:49:53 about and love teaching about right to
01:49:55 your friends let's say you learn
01:49:56 something and then your friend asks oh
01:49:58 what are what's going on in your life
01:50:00 and you're like oh well I'm learning
01:50:01 about uh I'm learning how to code and I
01:50:04 started building this website and it's
01:50:06 really cool like have you ever heard
01:50:08 about HTML CSS and the thing that sucks
01:50:10 is that your friends don't really give a
01:50:12 [Â __Â ] about that but there's an audience
01:50:14 online that does and they want to hear
01:50:17 you talk about it no matter your
01:50:18 experience because that's all
01:50:20 perspective based it's like oh well I
01:50:22 can't get online and say that I'm making
01:50:24 $40 to $60,000 a month writing so what
01:50:27 can I do well you can talk about it from
01:50:29 a different perspective right you can
01:50:31 post something as simple as seven things
01:50:33 that I learned about impactful writing
01:50:36 right and then that is angled from a
01:50:39 position that not only helps you build
01:50:41 Authority but you don't have to fake it
01:50:43 and like be try to be this guy that
01:50:45 makes a [Â __Â ] ton of money you just be
01:50:48 the guy that is learning brand is what
01:50:50 you do so whatever you're doing right
01:50:52 now that's how you write right so if
01:50:54 you're learning about something then you
01:50:56 are writing about how you are learning
01:50:58 this specific thing and you're teaching
01:51:00 what you are learning so there's a few
01:51:02 other ways that was like YouTube watch
01:51:04 history and your favorite books but your
01:51:06 social your favorite social media
01:51:07 accounts that aren't meme accounts or
01:51:09 aren't they're value creators they
01:51:11 create value and they give good advice
01:51:14 so step number two is to brainstorm a
01:51:16 unique perspective why because novelty
01:51:20 catches attention people like new things
01:51:22 that's why when you go out of Nature and
01:51:24 you're like oh wow this is so beautiful
01:51:25 it's novelty uh or when you read a book
01:51:29 and you read someone's unique
01:51:31 perspective that completely makes sense
01:51:33 to you and changes the way you think
01:51:34 about it that's one dopamine in your
01:51:37 brain that's excitement but it's caused
01:51:38 by a novel perspective so how do you
01:51:41 come up with a novel perspective I want
01:51:43 you to brain dump or write down based on
01:51:45 the topic that we wrote down earlier
01:51:48 common problems associated with that
01:51:50 topic uh benefits from overcoming those
01:51:53 problems and goals common goals
01:51:57 associated with that what are you
01:51:59 helping people achieve right that's
01:52:01 where how-to advice comes in where it's
01:52:02 like what goal are you helping them
01:52:04 achieve and what problems are standing
01:52:06 in the way your personal experience is
01:52:08 related to that and now after that what
01:52:10 you do is you write it as if you were
01:52:14 explaining how to get to that goal to a
01:52:17 friend knowing what you do with all of
01:52:19 that that context where it's like okay
01:52:22 well I'm trying to get to this goal but
01:52:23 the problem standing in the way is this
01:52:25 so how am I going to tell someone how to
01:52:28 get there because a problem creates the
01:52:30 perspective right everyone has different
01:52:33 problems but that's what creates the
01:52:35 perspective is pretty much what reality
01:52:38 or what angle are you looking at this
01:52:40 goal from and achieving this goal from
01:52:42 that's a unique perspective so step
01:52:44 number three is to write 1,00 plus words
01:52:47 on the topic so every single pie piece
01:52:50 of online content or at least good
01:52:52 content is based around a personal or
01:52:54 professional problem so here's how
01:52:57 you'll structure your writing that you
01:52:59 can use this a thousand words for let's
01:53:00 say a newsletter or a Blog article or
01:53:02 even like an Instagram caption or
01:53:04 something like that where you have a
01:53:06 thousand words it starts with a problem
01:53:08 so you explain the problem it's called a
01:53:11 lead which comes after a headline so you
01:53:13 explain the problem and you paint a
01:53:15 picture of the problem and how it's
01:53:17 impacting people's lives and then next
01:53:20 what you can do is you can either go
01:53:22 into straight step-by-step advice on how
01:53:24 to overcome that or you can give some
01:53:26 context relating to the benefits and why
01:53:29 it is important to overcome that problem
01:53:32 to persuade people further to actually
01:53:34 take action so it go explain the problem
01:53:37 give context and the why behind why they
01:53:39 should solve that problem and talk about
01:53:41 the benefits of overcoming it so that's
01:53:44 paragraph two and then paragraph three
01:53:46 or section three is step-by-step advice
01:53:48 on how to uh do that it's the same thing
01:53:52 as this YouTube video all right so step
01:53:55 four is setting up a blog or a
01:53:57 newsletter software so this is mainly
01:54:00 for building authority right long form
01:54:03 content builds Authority more than like
01:54:04 a short form tweet or real or Tik Tok
01:54:07 those are difficult to make sales on and
01:54:09 what people use those for is to drive
01:54:10 people to their email list and sell once
01:54:13 they've built Authority with the depth
01:54:15 that they provide in their content and
01:54:18 holding attention for longer right so I
01:54:21 rarely use fancy sales funnels or any of
01:54:24 that [Â __Â ] anymore I use what I call the
01:54:27 2hour content ecosystem so what that is
01:54:29 is I write a newsletter every week I
01:54:32 condense that into a thread I condense
01:54:34 the actionable part into a thread which
01:54:36 is actually step five of this but I
01:54:39 condense that into a Twitter thread and
01:54:40 I base my tweets off of that post for
01:54:43 the week and then I plug my backlog
01:54:46 newsletter on the blog to under my
01:54:50 tweets so people can read it and not
01:54:52 only subscribe to the newsletter there
01:54:54 but purchase my products and services
01:54:56 that I plug inside of the newsletter so
01:54:58 you rarely see me promote on the
01:55:01 timeline unless I am promoting like a
01:55:04 new product like I am in this video with
01:55:06 the 2hour writer so step number five is
01:55:09 to repurpose the actionable step-by-step
01:55:11 section into a Twitter thread that can
01:55:13 be turned into an Instagram Carousel uh
01:55:16 or something else along those lines but
01:55:18 that is usually how you grow on social
01:55:20 media to start um is through actionable
01:55:24 step-by-step content to prove your
01:55:26 Authority and people just love lists and
01:55:30 uh it gets your brain juices flowing
01:55:31 when you write a list a day so you can
01:55:33 do a list tweet where it's like how to
01:55:35 do this step step step step step and
01:55:38 then summarize it in one line boom
01:55:40 you're you're a [Â __Â ] tweet writer now
01:55:42 so step number six is learning how to
01:55:44 actually grow on a platform right
01:55:46 because too many people think or think
01:55:49 they're too good to actually learn
01:55:51 strategies for social media growth when
01:55:54 it's it it's literally the
01:55:55 differentiator between like whether you
01:55:57 do what you love for a living or not and
01:56:00 so set your ego aside because it's not
01:56:02 just posting good content if you weren't
01:56:04 growing one your content probably sucks
01:56:07 like good content yes is a given but if
01:56:10 it's like I you have all of these
01:56:13 expectations where it's like oh man I'm
01:56:15 this crazy philosopher and I like to
01:56:17 write things so clever but nobody likes
01:56:20 it it's a problem with them and it's
01:56:21 like no dude you have no idea what
01:56:22 people want and you have no idea what an
01:56:25 impactful message consists of so the
01:56:28 main thing is that you have to
01:56:30 understand one branding so what makes a
01:56:32 good profile what makes a compelling
01:56:34 profile and what makes people want to
01:56:36 follow you all of this is human nature
01:56:38 and human behavior it's psychology it's
01:56:40 marketing and then what you also need to
01:56:43 learn is how to get eyes on your profile
01:56:46 cuz you can have the best profile and
01:56:47 best content out there but if you don't
01:56:49 know how to to get eyeballs on your
01:56:50 profile then you're not going to grow so
01:56:52 how do you get eyes on your profile one
01:56:55 and the most effective way is people
01:56:57 sharing your content with their audience
01:57:00 right so this is a retweet this is a
01:57:02 story share this is a Facebook share
01:57:04 this is a YouTube Share uh this is a
01:57:06 like people sharing your newsletter I
01:57:08 don't know but then the so there's
01:57:11 multiple ways to do this one is
01:57:13 networking with other accounts that are
01:57:15 similar to you if you've taken a basic
01:57:16 social media growth course you
01:57:18 understand the importance of network
01:57:19 work and you understand that engagement
01:57:21 groups are a thing now I'm not a huge
01:57:22 fan of Engagement groups but I am a fan
01:57:25 of making friends networking with them
01:57:28 and actually having someone that you can
01:57:31 grow with online sharing strategies
01:57:33 sharing each other's posts so group of
01:57:35 like three to five people that are like
01:57:37 your close online friends because your
01:57:40 offline friends probably aren't doing
01:57:41 this so you need a new friend group to
01:57:43 help grow with you so another common way
01:57:46 of doing this is commenting on other big
01:57:48 accounts posts because they have a large
01:57:51 audience so if you post a good comment
01:57:53 that delivers value and catches
01:57:54 attention this is where you can practice
01:57:56 your writing skills then people will
01:57:58 click on your profile and if your
01:57:59 profile is good they'll follow you so
01:58:01 another way is to make your newsletter
01:58:04 so good that it just gains traction
01:58:06 eventually and people start talking
01:58:08 about it and sharing it with their
01:58:09 friends it's the same with a YouTube
01:58:11 video where you see a long YouTube video
01:58:13 and someone shares it and they're like
01:58:16 damn this is so good and you start
01:58:17 building loyal followers from the start
01:58:19 and then a a less taboo way than you
01:58:23 think of growing is by paying for shares
01:58:26 and I'm not talking I'm not talking paid
01:58:28 advertisements like Facebook ads or
01:58:31 Instagram boost or Twitter boost or
01:58:34 other things like that it's no you're
01:58:35 paying it's called influencer marketing
01:58:37 it's extremely important it to learn in
01:58:40 modern times and it's really you pay
01:58:42 someone else to share your content right
01:58:46 they share it you get your content in
01:58:47 front of someone's audience if they like
01:58:50 your content then they follow you and
01:58:52 you're good to go I don't like shoutouts
01:58:54 I like just pay someone for shares so
01:58:57 number seven is to turn the impactful
01:59:00 ideas from your long form content so
01:59:02 your newsletters into tweets so my
01:59:05 favorite way of writing shorter form
01:59:07 like Punchy content is uh the PPP
01:59:11 framework that I came up with and that I
01:59:12 talk about in my new course which is
01:59:15 pull perspective punchline so first you
01:59:18 pull the them in with something that
01:59:20 catches attention now this can be so
01:59:22 many different things and I would
01:59:23 recommend you study like headlines or
01:59:26 just how people capture attention or how
01:59:28 people lead into the body of their post
01:59:31 right where you can use a statistic you
01:59:33 can use a shocking fact you can use
01:59:36 things like the word you or you can
01:59:38 exaggerate a bit where it's like the
01:59:40 greatest skill of the 21st century is
01:59:43 writing right because people start
01:59:45 reading and it's like the mo the
01:59:47 greatest skill okay I'm going to
01:59:48 continue writing
01:59:49 reading because I want to figure out
01:59:51 what that is so you have to understand
01:59:53 what catches attention and what leads
01:59:55 people into the valuable parts of your
01:59:58 post so then the unique perspective or
02:00:00 just a different way of framing it uh is
02:00:03 good and then after that is a punchline
02:00:05 so something that ties it all together
02:00:06 so I'll give one example here this is a
02:00:09 recent tweet of mine and it says people
02:00:11 will spend 10 hours worrying about a
02:00:13 task that takes 10 minutes to complete
02:00:15 so not only there am I starting with
02:00:18 people which people relate with right
02:00:21 it's like people I'm people I'm going to
02:00:22 read this people will spend 10 hours and
02:00:25 then 10 and 10 are also numbers those
02:00:27 catch attention uh with themselves and
02:00:31 this is also unique perspective on like
02:00:33 worrying about stupid things right so
02:00:36 it's spending 10 hours worrying about a
02:00:38 task that takes 10 minutes to complete
02:00:40 and that's the punchline in itself as
02:00:42 well so one sentence can have this in
02:00:44 entirety but let's go over a different
02:00:46 one right so most people will spend 8
02:00:49 hours on someone else's dreams 4 hours
02:00:52 hiding from their own 2 hours going
02:00:53 through the motions 16 hours awake 24
02:00:56 hours of sleep it doesn't have to take
02:00:58 40 years in a retirement plan to realize
02:01:01 that a participation trophy isn't
02:01:03 fulfilling so you can see this PPP
02:01:05 framework spread out a bit more in like
02:01:08 longer list style tweets because I have
02:01:10 the first line most people will spend
02:01:13 which catches attention because it's
02:01:14 most people and then a unique
02:01:18 perspective on like what people do and I
02:01:20 use numbers to hold attention as well
02:01:22 and then I wrap it up at the end with it
02:01:25 doesn't have to take 40 years in a
02:01:27 retirement plan to realize that a
02:01:30 participation trophy isn't fulfilling
02:01:33 and so this is just one of many ways to
02:01:36 start writing shorter form content the
02:01:37 best you can do is really to start
02:01:39 reading short form content or as with
02:01:42 learning anything you have to imitate
02:01:44 and then innovate where you imitate
02:01:47 someone's tweet right and you use it as
02:01:49 like a soft structure for your own and
02:01:52 of course do not copy it shouldn't have
02:01:55 to say that but do not copy or
02:01:57 plagiarize people's stuff you just use
02:01:59 it as inspiration and take the structure
02:02:02 of the tweet and make your own and then
02:02:05 once you get used to it and practice and
02:02:07 realize like okay this this is working
02:02:09 this isn't working then you can start to
02:02:12 play around with it and see what works
02:02:14 best for you so number eight is
02:02:16 developing a system a writing system so
02:02:20 you can use other people's writing
02:02:22 systems all the time and I actually take
02:02:24 pride in this because in the two-hour
02:02:25 writer I help you create your own system
02:02:28 but the thing with this is that if you
02:02:30 use someone else's system or framework
02:02:33 that's great right and this is what I
02:02:35 want you to do though because um things
02:02:37 like systems and absolute advice and
02:02:40 like all of that stuff it it strips you
02:02:42 of your ability to figure things out for
02:02:44 yourself self- experiment and come to
02:02:47 your own conclusions which is what makes
02:02:49 a real expert so my best advice is to
02:02:52 research different Frameworks and
02:02:54 systems for writing or anything this is
02:02:56 a universal principle where you research
02:03:00 what you want to do you find the
02:03:01 different perspectives you create your
02:03:03 own you literally write down steps of
02:03:05 like okay I'm going to do this with my
02:03:07 writing whether it be like the problem
02:03:09 the context and the step-by-step advice
02:03:12 or like just when you write at your desk
02:03:14 am I going to try writing in 30 minute
02:03:16 blocks or hour blocks or am I going to
02:03:19 right in the morning or at night and you
02:03:20 test and you experiment and you see what
02:03:21 works best for yourself and then you can
02:03:23 eventually package up this system and
02:03:25 tell people why it works for you and
02:03:28 then number nine the last thing is
02:03:30 Branch out to other platforms so once
02:03:32 you have validated ideas from let's say
02:03:36 Twitter then you can take those
02:03:38 validated ideas that have done well in
02:03:40 terms of Engagement and have helped you
02:03:42 grow and take those to other platforms
02:03:45 and just talk start talking about them
02:03:46 again because you already know they're
02:03:48 going to to lead to growth right I grew
02:03:50 on Instagram 10 times faster than anyone
02:03:52 else because I already had validated
02:03:55 ideas that I knew would do well as
02:03:57 content on Instagram or LinkedIn or
02:03:59 YouTube or even Tik Tok in some cases or
02:04:02 anything so let's recap on all of this
02:04:05 and what you can do with 1 to two hours
02:04:08 of writing a day and considering that
02:04:10 you have a product or service that you
02:04:12 can sell or you have an idea for one
02:04:14 that you can build and fuel with your
02:04:16 audience but eventually if you want and
02:04:19 you believe in yourself and you have an
02:04:20 abundance mindset and you understand
02:04:22 that the internet is infinite then you
02:04:24 can make a higher monthly salary than uh
02:04:27 like one of the world's most highest
02:04:29 paid doctors because they have a cap
02:04:31 there is no room for improvement for a
02:04:33 lot of them so here is a recap first
02:04:36 choose a topic that you cannot shut up
02:04:39 about two brainstorm a unique
02:04:42 perspective that you have three write
02:04:45 1,00 plus words in a structured way for
02:04:48 sign up for for a blog or newsletter
02:04:50 platform and post it five turn the
02:04:52 actionable part of that newsletter
02:04:54 itself into a Twitter thread five is
02:04:57 learn how to network and grow on the
02:04:59 platform six is turn your ideas from the
02:05:03 newsletter into individual tweets so you
02:05:06 have like a Perpetual cycle of content
02:05:08 next is develop a system for your
02:05:11 writing and then the last one is to
02:05:14 Branch out to other platforms when you
02:05:16 are ready and when you have validated
02:05:18 ideas
02:05:22 attention isn't the new currency
02:05:25 information is because that's all humans
02:05:28 really do we process information with
02:05:30 our senses and then we store it and we
02:05:32 use that information to create or
02:05:35 destroy I'd like to believe that the
02:05:38 unconscious Evolution aligned intent
02:05:41 behind modern technology mainly social
02:05:44 media is to give us the information that
02:05:48 we wouldn't normally have access to thus
02:05:51 increasing our potential in life
02:05:53 information leads to awareness of
02:05:55 opportunity awareness of opportunity
02:05:57 leads to profitable ideas profitable
02:05:59 ideas lead to positive behavior change
02:06:02 now manipulation of information can lead
02:06:05 to things like death destruction scams
02:06:09 and other things like that but we're
02:06:11 here to talk about something different
02:06:13 we're here to talk about the good sides
02:06:15 of information and how you can use
02:06:17 information to create a better life for
02:06:19 yourself we live in the age of
02:06:21 information we don't live in the
02:06:23 Industrial Age or something like that we
02:06:25 live in a great time because there is an
02:06:28 abundance of ideas and just a ton of
02:06:31 opportunities for uh things that we can
02:06:33 pursue but on the other side there is an
02:06:36 overwhelm of the same things an
02:06:38 overwhelm of information and so I want
02:06:40 you to understand one thing and that is
02:06:43 everything is information our genetic
02:06:45 code is information the light we see is
02:06:48 information the words on the screen we
02:06:50 read is clearly information but anything
02:06:53 that we sense is information that we use
02:06:56 as humans to either correct our Behavior
02:06:59 or change our Behavior if we touch fire
02:07:01 and it's hot that's information to take
02:07:03 your hand away from the fire everything
02:07:05 is information that we process
02:07:08 understand or don't understand or
02:07:10 misunderstand and then use to move
02:07:13 better in the world so it only makes
02:07:15 sense that with better knowledge and
02:07:17 better understanding and Clarity of
02:07:19 information that we will make better
02:07:21 decisions as human beings that lead to a
02:07:23 life that we potentially love everyone
02:07:27 has the same Big Goal that they are
02:07:28 trying to achieve and that goal is to
02:07:32 increase the quality of your human
02:07:34 experience as much as possible that's
02:07:37 what we're trying to do if you're on
02:07:38 social media you're trying to get a good
02:07:40 feeling maybe uh even a bad feeling just
02:07:43 so you feel something our thoughts
02:07:45 emotions and actions which are all forms
02:07:47 of information
02:07:49 dictate our human experience and that
02:07:51 experience is information in the form of
02:07:55 feedback so it's just a constant
02:07:56 information Loop that we are going
02:07:58 through and so we're going to be talking
02:07:59 about this in the next video when we
02:08:01 talk about how life is a video game but
02:08:04 we've also talked about it a few times
02:08:06 before and that is that the Mind tends
02:08:09 toward disorder because it is a system
02:08:12 systems they tend toward disorder
02:08:14 because of entropy and in order to
02:08:16 maintain order in our minds we need to
02:08:19 consume or receive structured and
02:08:23 ordered information that we understand
02:08:25 because this is what happens maybe we
02:08:28 can't group everything into this
02:08:29 phenomenon but people hate what they
02:08:31 don't understand and that's exactly it
02:08:33 it's not their mind isn't ordered
02:08:34 because they don't understand the
02:08:36 information they are missing a side of
02:08:38 the argument and we're speaking in terms
02:08:40 of like communication here spoken or
02:08:43 written language because there is
02:08:45 content and there is consciousness so
02:08:48 Consciousness is our senses and or the
02:08:52 sensory field that we have available to
02:08:54 us and the content is what we can kind
02:08:58 of interact with and receive information
02:09:00 from to understand and so the structure
02:09:03 of that content dictates the structure
02:09:06 of our Consciousness or orders our
02:09:08 Consciousness to the point of just
02:09:10 feeling good and so it's just a fact
02:09:13 that anyone can observe that most people
02:09:16 use online information as a way to
02:09:19 distract themselves through argument
02:09:21 mainstream news or just flavor of the
02:09:23 day drama and then there's another group
02:09:26 of people a second group of people that
02:09:28 realize that this is a trap because they
02:09:30 observe maybe they understand that it's
02:09:32 leading them uh down the wrong path and
02:09:36 they eventually become curious of what
02:09:39 the other path looks like what it looks
02:09:41 like to go in the opposite direction and
02:09:43 find good information that they can
02:09:46 build their life with and so if if you
02:09:48 haven't already guessed uh by what we
02:09:51 talk about in these videos is we're
02:09:53 going to be talking about information
02:09:54 products and how to create a good one
02:09:57 because you have $100,000 in your head
02:10:00 so we just talked about two groups the
02:10:02 distracted and the curious but there's
02:10:03 one other group that is interesting they
02:10:08 are the ones that are trapped in the
02:10:10 negative cycle of consuming content that
02:10:12 tells them that new information is bad
02:10:15 and when I say new information I mean
02:10:17 things like
02:10:18 courses right courses we all know that
02:10:21 some get a bad rap many people that take
02:10:24 courses know that there are incredible
02:10:26 ones out there that can genuinely change
02:10:28 your life right because the thing is is
02:10:30 that the there's two different ways or
02:10:34 modalities of Education in this age
02:10:36 there's the formal education system
02:10:37 which will train you into the employment
02:10:39 system that it is directly tied with and
02:10:42 then there is the creator economy so
02:10:46 people putting out free information
02:10:47 online after they Forge A New Path in
02:10:50 this world and they teach you how to do
02:10:52 it yourself so if you want in a career
02:10:56 of Independence and doing your own thing
02:10:58 you're probably you may or may not find
02:11:00 that in the formal education route and
02:11:02 especially not for free online if you
02:11:05 can think critically and you can find a
02:11:08 good person worth investing in for a
02:11:10 course that teaches you what they do or
02:11:13 what they've discovered as a better way
02:11:15 of doing things or maybe a new career
02:11:17 path that has been created because of
02:11:19 the internet then that could be a very
02:11:21 good route to go and I believe that
02:11:24 those are the modes of Education that
02:11:27 are going to teach you how to do your
02:11:29 own thing rather than how to do someone
02:11:31 else's thing so my whole point with this
02:11:34 is that one if you have a negative
02:11:36 connotation around courses or coaching
02:11:39 or just information products in general
02:11:41 one I would encourage you to go into
02:11:44 this video with an open mind but at the
02:11:46 same time if you're stuck in that mental
02:11:49 trap then don't watch the video right I
02:11:52 don't want
02:11:54 people it doesn't make sense that you
02:11:56 would write off an Epoch of existence
02:11:58 the age of information just because you
02:12:01 had one bad experience with a sleazy
02:12:04 marketer or some sleazy snake oil
02:12:06 salesman right liver King comes to mind
02:12:08 here even though he's not selling
02:12:09 courses but that's for another time and
02:12:11 I don't like getting involved in like
02:12:13 the whole drama stuff so to the people
02:12:15 that are still here I want to tell you
02:12:18 that you have $100,000 worth of
02:12:20 information sitting in your head you may
02:12:22 not right now but some of you do and so
02:12:25 in this video I want to propose a system
02:12:27 for you being able to package up this
02:12:29 information in a valuable way that can
02:12:31 genuinely help other people a way to use
02:12:34 information for good while opening up
02:12:36 the potential for more opportunities
02:12:39 with other people to profit from to make
02:12:41 a living from and I I don't really I
02:12:44 don't think to me there's not really a
02:12:47 better business model model right it
02:12:48 sounds weird because the information
02:12:51 business is so new but we just talked
02:12:53 about how everything is information and
02:12:55 how um the only goal that people want to
02:12:58 achieve is a higher quality of life a
02:13:01 higher quality of human experience and
02:13:04 it's not like you have to go and build a
02:13:07 mega Corporation in order to achieve
02:13:09 that experience that's all we want if we
02:13:11 were at peace and we were living perfect
02:13:14 lives then we wouldn't want more more
02:13:16 more so if we can get more people to the
02:13:18 self actual self-actualized and self
02:13:20 transcended stage of maso's hierarchy of
02:13:23 needs we'd be in a lot better spot
02:13:26 because it it's like information allows
02:13:29 people to do more things if I had the
02:13:31 right information I could go and build
02:13:33 whatever I want to build right but
02:13:35 someone has to build it before me and
02:13:36 teach me how to do it or I have to do it
02:13:38 myself but if I'm busy doing my own
02:13:40 thing then I'm going to have to go to
02:13:42 someone else for that information am I
02:13:44 saying everyone's going to do this no am
02:13:46 I saying that you can yes because there
02:13:48 is a small fraction of the human
02:13:52 population watching this video and
02:13:54 there's even an even smaller fraction of
02:13:56 people that are actually interested in
02:13:58 this stuff and just for a bit of
02:13:59 credibility I I want to give a
02:14:01 cliffnotes version of my backstory I've
02:14:04 talked about it before and I'll have to
02:14:05 come back and uh create a better video
02:14:08 of my entire story but in a nutshell I
02:14:11 tried so many different things I tried a
02:14:12 bunch of different business models I
02:14:14 failed at them because I didn't know
02:14:15 what I was doing I didn't have the
02:14:17 compound knowledge and experience to
02:14:19 actually make it work I lost a bunch of
02:14:20 money trying to make those businesses
02:14:22 work I ended up getting a job as a web
02:14:25 designer and then I took what I learned
02:14:27 there and what I had previously
02:14:29 experienced through my failures and
02:14:31 started freelancing with web design and
02:14:33 funnels and then 3 years ago is when I
02:14:36 started my Creator Journey on Twitter of
02:14:38 all places and so on Twitter I began to
02:14:41 kind of pivot my freelance service I
02:14:43 created my first info product and then I
02:14:45 ended up creating three info products
02:14:47 with within a year and then at this
02:14:49 point I also pivoted my freelance
02:14:51 service to be more Consulting for
02:14:53 creators so rather than web design and
02:14:55 funnels for service businesses it was um
02:14:59 funnel consulting or just like marketing
02:15:01 offer creation and Consulting for
02:15:04 service-based creators and so then uh in
02:15:07 the second year I was profitable with
02:15:10 all of these thankfully and I was
02:15:12 growing on social media and I decided I
02:15:14 wanted to start a community modern
02:15:16 Mastery many of you know of it but I
02:15:18 bundled up the courses that I had
02:15:20 already created and I put them inside
02:15:23 there as bonuses and as like a launch
02:15:25 thing this is a very important point so
02:15:27 now finally in my third year I created
02:15:30 after a long story of losing my phone
02:15:33 after a night getting drunk and driving
02:15:34 back home in the car I had a bunch of
02:15:36 ideas and I ended up recreating my
02:15:38 entire offer stack so now it's modern
02:15:40 Mastery 2hour writer course a cohort and
02:15:45 that's it and then the lead magnet so 7
02:15:47 days B to genius ideas is uh my note
02:15:50 taking system that's valuable and so
02:15:52 there there's two lessons here right is
02:15:54 that one I feel pretty [Â __Â ] qualified
02:15:56 to talk about and teach about this stuff
02:15:58 I've made uh six figures in my first
02:16:01 year with info products and then I've
02:16:03 made it with Consulting I've made it
02:16:04 with freelancing I've made it with
02:16:06 almost every I've made six figures with
02:16:09 almost every online business offer there
02:16:12 is done for you done with you do it
02:16:14 yourself info products Consulting
02:16:16 coaching freelancing all of the above
02:16:19 and so the second point is where a lot
02:16:22 of people kind of go wrong where they
02:16:25 feel like they shouldn't build at the
02:16:26 start or until they build an audience
02:16:28 when I'm a proponent of building
02:16:30 immediately because I learned this
02:16:31 through experience where every single
02:16:33 product I built even the two that just
02:16:35 failed miserably and I stopped selling
02:16:37 like a week after starting to sell them
02:16:40 is that I was able that had ordered
02:16:43 information that I could use elsewhere I
02:16:45 got bad ideas out of my head head not
02:16:48 bad as in like bad but like bad as in
02:16:50 unvalidated and they just didn't
02:16:52 resonate with people I got those out of
02:16:54 my head and I was able to build on top
02:16:56 of them it was like clearing my mind and
02:16:58 freeing new way to build on top of that
02:17:00 and understand things deeper because the
02:17:03 three info products that I created the
02:17:04 first year and I didn't see going
02:17:06 anywhere I didn't just get rid of them
02:17:08 right because there's still value there
02:17:09 there was still a lot of value so I
02:17:11 packaged them up and I created a new
02:17:13 offer out of it and now modern Mastery
02:17:14 has been going for 2 years strong so in
02:17:17 in essence your first product that we're
02:17:20 going to be talking about building it's
02:17:22 going to suck you just have to get it
02:17:23 out and you have to iterate and build on
02:17:25 top of it there's a quote from Naval
02:17:27 where it's like it's not 10,000 hours
02:17:30 it's 10,000 iterations so you just have
02:17:32 to build build build build build now
02:17:35 let's talk about how to extract the
02:17:38 value that you have stuck in your brain
02:17:40 brand is what you do product is how you
02:17:42 do it marketing is why you do it do
02:17:45 something that improves your quality of
02:17:46 life teach other how you did it and show
02:17:48 them why they should care so in previous
02:17:51 videos we talked about the onep person
02:17:52 business model the rise of the value
02:17:54 Creator and then a few others revolving
02:17:56 around business now those did pretty
02:17:58 well I feel like most of you are here
02:18:00 because of those videos and so that's
02:18:02 why I'm making this one and that's why
02:18:03 I'm going to be making more to dive
02:18:06 deeper into certain aspects of those
02:18:08 letters to give you a a holistic view on
02:18:11 this whole oneperson business model or
02:18:13 Creator thing from My Lens because I
02:18:16 feel like I have a unique way of going
02:18:18 about it that makes it easier for people
02:18:20 to actually start and take action and
02:18:23 not worry so much about having x amount
02:18:25 of experience so in this video I want to
02:18:28 talk about how you can ideate the
02:18:30 perfect product while doing what you
02:18:33 enjoy in Life or just improving yourself
02:18:35 in general improving your life so if
02:18:36 your personal brand revolves around what
02:18:39 you do then your product revolves around
02:18:42 how you do it and so with branding a
02:18:44 brand it has a goal it has something
02:18:46 that you're leading people towards right
02:18:48 and so your brand in this case is what
02:18:51 you are doing on a daily basis that is
02:18:53 going to get you towards that goal and
02:18:55 now how you do it is the system method
02:18:58 or process that you used to get better
02:19:01 results for yourself or something that
02:19:02 you built for yourself to do what you do
02:19:05 better and this comes from experience
02:19:07 and experimentation so I sold a how to
02:19:10 freelance for web designer product
02:19:13 because I made six figures uh
02:19:14 freelancing with web design right and so
02:19:18 it only made sense that I knew how to do
02:19:20 that I had my own specific processes for
02:19:22 landing clients for uh onboarding those
02:19:24 clients for doing the project management
02:19:26 for those clients and it would make
02:19:27 sense for me to put that in a course to
02:19:30 help other people do it better and so
02:19:31 modern Mastery I built the community as
02:19:35 if it were something that I would have
02:19:37 used when I was at the start of my
02:19:39 journey so I turned like a part of it
02:19:41 into having daily reminders to knock out
02:19:44 your priority tasks at a strategy
02:19:46 Library we've done like habit challenges
02:19:48 and other things like that and so now I
02:19:49 also sell a writing product because what
02:19:52 I do in order to clear my mind have a
02:19:56 better future for myself unlock more
02:19:58 career opportunities as I write every
02:20:01 single morning not only to grow on
02:20:02 social media but to network with other
02:20:04 people and to just journal and I had
02:20:06 built a 500,000 plus audience across
02:20:09 different social media platforms with a
02:20:11 2hour writing habit a day and so when I
02:20:15 was building that audience I was
02:20:17 creating newsletters I was writing
02:20:18 tweets I was creating Instagram posts
02:20:21 and I had learned a lot of things that I
02:20:23 was directly applying to what I'm doing
02:20:26 so I had a better way of doing it so the
02:20:28 how I do it is different from other
02:20:30 people's because I had my own specific
02:20:33 templates for I created my own specific
02:20:35 templates for writing my newsletters for
02:20:38 writing my tweets and making it easier
02:20:39 on myself so I could systemize those
02:20:41 things and do them better and so in the
02:20:43 case of something else like Fitness
02:20:45 there's people that sell minimalist
02:20:46 training programs and are just raking in
02:20:48 the cash because if they aren't super
02:20:51 into fitness like a bodybuilder and they
02:20:53 don't want to train five six seven days
02:20:55 a week instead they want to train two
02:20:57 days a week so they do their research
02:20:59 they experiment and they create a
02:21:01 training program that gets them results
02:21:03 it would only make sense that they help
02:21:05 other people do that other people that
02:21:07 are like them because you are the niche
02:21:10 and so helping those other people with
02:21:11 the system you created like being in the
02:21:15 gym for two hours of a week and still
02:21:18 getting these kinds of results that's
02:21:20 unique and the marketing is laid out for
02:21:22 you already just because you're doing it
02:21:25 in a way that like you'd be able to
02:21:26 Market it towards yourself you'd be able
02:21:28 to give people the why because marketing
02:21:30 is why you do it and so the why behind
02:21:33 like a minimalist training program would
02:21:34 be I only have two hours a week to train
02:21:38 in the gym I still want to be fit I
02:21:40 still want to be healthy uh I still want
02:21:42 to work on my business right the
02:21:43 marketing lays itself out for a person
02:21:46 that is very similar to you so in
02:21:48 summary everyone that has productized
02:21:51 themselves has done three things one
02:21:53 they improved their quality of life
02:21:54 through personal and professional
02:21:56 development two they learn necessary
02:21:58 skills and interests along the way to
02:22:00 increase their quality of life three
02:22:02 they started posting online regardless
02:22:04 of how basic they thought their
02:22:06 information was so here are three
02:22:08 questions that you can ask yourself to
02:22:10 brainstorm a profitable product idea so
02:22:13 one is what is the highlight of your day
02:22:15 is it writing is it yoga is it going to
02:22:17 the gym what is seamless for you to do
02:22:20 and learn about right or what do you do
02:22:22 for work is there something that you are
02:22:25 uh very good at that you'd be able to
02:22:27 teach other people is there something
02:22:29 that you have done that you may not
02:22:31 think is impressive but like you're the
02:22:34 only one that thinks that is impressive
02:22:36 or you're so like immersed in a specific
02:22:38 community of people that have done that
02:22:40 same thing that you think it's just
02:22:42 normal and that everyone has done that
02:22:43 and so a question about that the second
02:22:46 one which is what do you do better than
02:22:48 your peers or what do you do better than
02:22:51 most people is just that and the way you
02:22:54 can kind of test this is by how you
02:22:57 justify you doing that like Chris
02:22:59 Bumstead who's a Mr Olympia competitor
02:23:01 he mentioned one time that he had to
02:23:04 give up the normal life so he could uh
02:23:07 stay home and cook healthy meals or not
02:23:09 go out and drink and be tempted by junk
02:23:10 food because he had a mission or a goal
02:23:13 that he was so dead set on achieving
02:23:16 with a specific skill set of his that
02:23:18 his friends didn't get it but he knew
02:23:21 that it was going to lead to something
02:23:22 great so if there is something like that
02:23:24 in your life that you are genuinely
02:23:25 obsessed with why would you not turn it
02:23:27 into something that you can help other
02:23:29 people do that are like you so the third
02:23:32 way to brainstorm a product idea is to
02:23:35 look at who you follow and what they
02:23:38 sell because I'm assuming that you
02:23:39 follow people that you're interested and
02:23:41 following right you're learning
02:23:42 something from some people if you're
02:23:44 watching this video you're more on like
02:23:46 I get on social media to be educated
02:23:49 rather than entertained mainly and so I
02:23:51 guarantee that there are people selling
02:23:53 something right so if you like
02:23:54 self-improvement and you like uh online
02:23:57 business and you want to do something
02:23:58 like that then go and deconstruct my
02:24:01 landing pages go look at my emails go
02:24:02 look at all the things that I'm doing
02:24:04 and deconstruct it and figure out how
02:24:06 you can reverse engineer and kind of
02:24:07 emulate that and it goes for anything if
02:24:09 you are very big into fitness and you
02:24:11 follow a lot of Fitness people what are
02:24:13 they all doing that allows them to do
02:24:15 that full-time and so bonus number four
02:24:17 for those who haven't started if you
02:24:19 haven't started you have to be decisive
02:24:22 pick a path that slightly interests you
02:24:23 and just start because that will get you
02:24:26 to the point of knowing so much faster
02:24:29 than procrastinating like it doesn't
02:24:30 matter if you don't know what you're
02:24:32 doing it doesn't matter anything just
02:24:34 continuously learn and build according
02:24:36 to what you're learning watch the last
02:24:38 video on how I remember everything I
02:24:40 learned uh to understand that more so
02:24:43 here's a graphic as we always do at the
02:24:46 top we have knowledge and experience AKA
02:24:49 information or valuable information in
02:24:52 this case right that you attain through
02:24:55 the Journey of self-actualization isn't
02:24:57 it isn't once you self-actualize it's
02:24:59 along the way and documenting your
02:25:01 journey and then from that you break it
02:25:04 down into your brand your product and
02:25:06 your marketing with what you do how you
02:25:08 do it why you do it and then that equals
02:25:11 a onep person business or self-
02:25:12 monetization it's just a way of framing
02:25:14 your knowledge and experiences on online
02:25:17 in the form of brand product content
02:25:20 with consistent effort to put your name
02:25:22 out there and build your own public
02:25:24 resume that's what matters and so I want
02:25:26 to reiterate in what I talk about I'm
02:25:29 not talking about B2B info products I'm
02:25:32 not talking about business to business
02:25:33 I'm talking about productizing yourself
02:25:36 treating yourself as the niche writing
02:25:38 to yourself building to yourself and
02:25:40 monetizing that way and now a lot of
02:25:43 traditional marketers don't like that
02:25:45 approach and and I I can tell you just
02:25:49 from my results alone and the people the
02:25:51 big players that reach out to me asking
02:25:53 how to do the same that it doesn't have
02:25:55 to be as complicated as the copywriters
02:25:58 and marketers and salesmen make it seem
02:26:00 because I've done all of that I've done
02:26:02 all of that and it always sounds weird
02:26:04 to say it this way but I'm making 10
02:26:06 times more that I than I was by trying
02:26:08 to follow the copy and sales hacks out
02:26:11 there just being authentic with that
02:26:14 skill set like still using that skill
02:26:16 set to create compelling social media
02:26:19 posts and sales Pages that's good but
02:26:21 from an authentic lens and talking to a
02:26:24 Target customer that I know well and so
02:26:27 one crucial Point here is that when you
02:26:29 are building it has to be done in public
02:26:31 you have to be posting you have to be
02:26:33 building you have to be publishing you
02:26:35 have to be launching because you need
02:26:38 data we're talking about giving out
02:26:40 valuable information here and you need
02:26:43 data to know if the information is
02:26:45 valuable or not because Starving Artists
02:26:48 it's in the name Starving Artists like
02:26:51 to create what they think is valuable
02:26:54 and they get attached to their version
02:26:56 of value and then they Wonder like okay
02:26:59 why am I not selling anything this this
02:27:01 painting is beautiful and like nothing
02:27:04 against that if you want to do it as a
02:27:06 hobby that's great but if you want to do
02:27:07 it as a a full-time thing then you're
02:27:11 going to have to play back and forth
02:27:14 game with the market because again like
02:27:17 another big good reason behind this is
02:27:19 that you're trying to improve people's
02:27:21 lives right that's a good reason behind
02:27:23 this you're trying to improve people's
02:27:24 lives and if you're putting out these
02:27:26 things that people aren't buying and
02:27:28 they're not going through and they're
02:27:29 not reading and you can't hold their
02:27:30 attention is it really valuable like if
02:27:33 it's not getting results then you're
02:27:35 just going to have a bad time so you
02:27:37 have to iterate and pivot so let's dive
02:27:40 in and let's break this all down into
02:27:43 seven steps on how to create a
02:27:45 profitable information product with the
02:27:46 knowledge in your head the first one
02:27:48 which is a given but it needs to be
02:27:50 stated is to become above average in
02:27:53 select skills or interests motivation
02:27:55 gets you into this game learning is what
02:27:57 helps you continue to play creativity is
02:27:59 how you steer flow is how you turbo
02:28:01 boost the results beyond all rational
02:28:03 standards and reasonable expectations
02:28:05 Steven Cotler so we've we've discussed
02:28:07 this many times before and I I feel like
02:28:10 many of you are already studying and
02:28:12 learning and practicing skills or
02:28:13 interests and so here's something that
02:28:15 just most people don't want to hear if
02:28:17 you aren't getting results or you aren't
02:28:18 making money or you've been putting an
02:28:20 effort for a long time it's still a
02:28:23 skill problem it's because you aren't
02:28:25 skilled enough you haven't put in enough
02:28:27 time in the right direction with the
02:28:29 getting the right data and iterating to
02:28:32 the point of knowing what actually gets
02:28:33 results with that skill because someone
02:28:35 asked me on social media the other day
02:28:37 like hey why I've been doing everything
02:28:40 that the the social media growth people
02:28:42 say to do I've been doing all the
02:28:43 fundamentals but why am I not growing
02:28:45 and it's because it's it's a skill
02:28:47 problem because on social media the
02:28:48 common advice is like comment on big
02:28:50 accounts uh DM people and things like
02:28:53 that but if you aren't seeing results
02:28:55 it's usually because you weren't seeing
02:28:57 the missing piece in the skill set
02:28:59 that's going to make it work is it your
02:29:01 messaging like if you're uh not very
02:29:04 good at speaking English is it your
02:29:05 English do you need to touch up on that
02:29:07 like another weird thing is like on
02:29:09 Twitter like do you put a space before
02:29:12 your punctuation when writing right like
02:29:14 how people sometimes write like a
02:29:17 question mark with a space before it and
02:29:19 I know that's like a common thing for a
02:29:20 lot of people but when you're doing it
02:29:22 in a professional manner online and
02:29:23 trying to make an income from it it's
02:29:25 just not going to cut it you have to
02:29:26 have like good grammar and so that's
02:29:29 those are just a few examples but there
02:29:30 may be something that you are missing in
02:29:33 the skill that is preventing you from
02:29:35 getting results so step number two is to
02:29:37 build something with those skills every
02:29:39 single day so we talked about this in
02:29:41 the last video so I'll keep this brief
02:29:43 but you learn more when you you build
02:29:47 and learn to apply to what you're
02:29:50 building and then you teach to fill in
02:29:51 the knowledge gaps or identify the
02:29:53 knowledge gaps you have and fill the
02:29:55 fill in the blanks with learning and so
02:29:57 if you're learning marketing then build
02:29:59 a brand or practice on a portfolio piece
02:30:02 or just practice for do a per
02:30:04 permissionless apprenticeship where you
02:30:07 create something let's say like a
02:30:08 website for your favorite brand you can
02:30:11 send it to them sure but you can also
02:30:12 just do it for practice now of course my
02:30:14 favorite way of doing this is a personal
02:30:15 brand because you can create your own
02:30:17 website you can write your own content
02:30:19 you can create your own email list you
02:30:21 can write your own emails you can design
02:30:22 your own profile picture design your own
02:30:24 Banner there is a plethora of the most
02:30:27 high value skills that you can learn and
02:30:30 apply to a personal brand so number
02:30:32 three is document your learnings
02:30:34 findings or results so my favorite way
02:30:37 to think of this is to just think of
02:30:38 social media as a public note taking
02:30:41 software a public journal and a public
02:30:43 school because when I'm creating these
02:30:45 or um um when I'm writing a newsletter
02:30:48 or something like that I have everything
02:30:49 on Twitter right I can do Twitter
02:30:51 advance search and I can just look up
02:30:53 the word valuable from any of my tweets
02:30:55 and then I just have stuff to go off of
02:30:57 so it's a note-taking system um it's a
02:30:59 journal CU I can put my thoughts my
02:31:01 relatable thoughts and worries and ideas
02:31:04 and other things like that and it's just
02:31:06 good to practice writing okay and now
02:31:08 step number four is very important and
02:31:11 that is to experiment for holistic
02:31:14 understanding and so I've always loved
02:31:16 doing things my own way and my own way
02:31:19 is implementing the best teachings from
02:31:22 various sources until I have a better
02:31:25 way of doing it or a unique way of doing
02:31:28 it so Fitness being an example is that I
02:31:33 used someone's initial program like
02:31:35 strong lifts 5x5 to get into the gym and
02:31:38 start lifting but then I studied someone
02:31:40 like grego Gallagher who only trains 2
02:31:42 to 3 days a week very different training
02:31:44 style and then I tried Wendler 53 1
02:31:46 which is powerlifting then I've tried
02:31:48 like super high volume uh bodybuilding
02:31:51 splits and with that I have so much
02:31:53 different data and I understand that
02:31:55 there are billions of different ways to
02:31:58 go about getting one specific result and
02:32:00 that if I can find a way that I
02:32:02 genuinely enjoy doing myself create my
02:32:04 own program for me I could go and
02:32:08 package that up and sell it to someone
02:32:09 else I could probably plug it in this
02:32:11 video and make a decent income maybe if
02:32:14 I like took off my shirt and marketed
02:32:16 myself and like my fitness stuff a bit
02:32:19 more I could because I'm a personal
02:32:21 brand that's why I like them so much is
02:32:23 that they're so Dynamic right I don't
02:32:26 have to stick to a specific Niche if I
02:32:28 don't want to As Long As I make my
02:32:30 interest interesting to you and so the
02:32:32 same thing goes with diet it's like I've
02:32:34 tried If It Fits your Macros I've tried
02:32:36 ancestral stuff I've tried veganism I've
02:32:38 tried keto and from those I get
02:32:41 something new every single time right so
02:32:43 me trying Greg duet's diet where it's
02:32:45 low calorie Foods I really enjoyed his
02:32:48 anabolic French toast so I eat that
02:32:50 quite a bit but on the ancestral side of
02:32:52 things it's like well I know that liver
02:32:55 is very nutrient dense so I'm going to
02:32:57 incorporate that somehow and the same
02:32:59 thing with like ground beef and eggs and
02:33:01 other things and I gain this big picture
02:33:03 understanding that allows me to create
02:33:05 10 times more valuable information than
02:33:08 the people that are just trapped in one
02:33:09 ideology the future belongs to those
02:33:12 that can deliver holistic nuanced but
02:33:15 yet
02:33:16 interesting information to other people
02:33:19 that is valuable in this upcoming
02:33:23 century and so this is the way of the
02:33:25 synthesizer or uh it is the career path
02:33:29 as we talked about for self-improver or
02:33:30 poly Mass it's a way to study all angles
02:33:35 of one of your specific interests or
02:33:37 multiple interests and talk about your
02:33:40 findings the things that are valuable
02:33:42 there the signal amongst the noise so I
02:33:45 like to think of creators as JJs or idea
02:33:49 junkies because DJs or dis junkies is it
02:33:53 junkies or junkies I think it's junkies
02:33:55 dis junkies they do exactly what
02:33:57 creators do but with music so elect EDM
02:34:01 or electronic dance music is something
02:34:02 that's relatively new but new genres and
02:34:05 sub genres are being created every
02:34:07 single week like there are just so many
02:34:10 and you don't find that in like
02:34:12 traditional music this is what
02:34:14 technology has opened for human beings
02:34:16 is the ability to be infinitely creative
02:34:19 because in Regular Music you have like
02:34:21 jazz R&B country rock and roll other
02:34:23 things like that but then in in EDM or
02:34:27 electronic dance music you have like
02:34:29 Rhythm zap step dub step Grim step like
02:34:33 all of these different things which are
02:34:35 slightly different from each other
02:34:37 they're just minor distinctions between
02:34:39 the two but that's how people separate
02:34:42 themselves from the crowd that's how
02:34:43 people stand out because they have the
02:34:45 techn technology to do so you have the
02:34:47 information available to you to become
02:34:50 an idea junkie and synthesize an entire
02:34:53 philosophy of your own into internet
02:34:56 content so ideas are the sounds and then
02:34:59 when you mix them together the content
02:35:01 are the songs so create your mix play it
02:35:04 Loud and attract an audience so step
02:35:07 number five is to iterate on your
02:35:08 process for efficiency and results so
02:35:11 once you have once you've been doing
02:35:13 this right you've been pursuing your
02:35:14 goals for a better life you've
02:35:16 encountered problems you're learning the
02:35:17 skills to overcome them like you want to
02:35:19 make more money so you learn marketing
02:35:20 and you start freelancing or you start
02:35:22 an agency or you start a personal brand
02:35:24 and you get results you usually have the
02:35:27 information to create your own process
02:35:28 for replicating those results right if I
02:35:31 want to be productive every single
02:35:33 morning then I need to sit down and I
02:35:34 need to write down my three priority
02:35:36 tasks and I need to remind myself of my
02:35:38 vision for my future I need to uh close
02:35:41 all my browser tabs and other things in
02:35:43 business these are called Sops or
02:35:45 standard operating procedures so you are
02:35:48 going to write down steps of how you get
02:35:52 to a specific result and then you're
02:35:54 going to follow that and you're going to
02:35:56 encounter problems and you're going to
02:35:57 be like oh that could be a bit different
02:36:00 and then you're going to change that and
02:36:02 make it better until it is valuable
02:36:04 enough to offer in a product and create
02:36:06 a curriculum around so I had an sop for
02:36:10 creating websites for my clients or
02:36:12 myself I just created steps and I turned
02:36:14 it into a course and I filmed videos
02:36:16 going over those steps and talking about
02:36:18 the nuances in 2hour writer my course I
02:36:21 created a system that allowed me to
02:36:23 write newsletters that are arguably um
02:36:26 more deep and thought-provoking than a a
02:36:30 lot are in the Creator space right and
02:36:33 so that's different that's valuable and
02:36:34 people want to learn that and so I
02:36:36 packaged it up I put my system in notion
02:36:39 and I built a curriculum around it and
02:36:42 now I can sell that and it gets people
02:36:44 similar results and so if you download
02:36:46 any of my products even my free products
02:36:48 you can see this right deconstruct the
02:36:50 landing pages like go to the power
02:36:52 planner see what I promise and see the
02:36:54 system that I created and turned into a
02:36:56 planner for 7 days to genius these are
02:36:58 free that's how I have creative ideas
02:37:01 through note taking and I created my own
02:37:02 system from that right you can use other
02:37:05 people's systems as inspiration I use
02:37:07 Smart notes and zle Casten in order to
02:37:09 create What I Call Value notes and now
02:37:12 I'm creating an entire software around
02:37:14 that system that I can sell so step
02:37:17 number six is to steal marketing and
02:37:20 structure that already Works sell what's
02:37:22 already selling this is the best single
02:37:25 piece of counterintuitive advice I've
02:37:27 ever received in my career I created the
02:37:28 two-hour writer because I knew how
02:37:31 profitable the writing Niche was in my
02:37:33 little corner of Twitter people I knew
02:37:35 people that were banking uh like23
02:37:39 million a year from just running a
02:37:41 cohort on basic writing they weren't
02:37:44 promising any kind of money like it
02:37:46 wasn't a make money online product um it
02:37:48 wasn't anything fancy it was just learn
02:37:50 how to write they had good compelling
02:37:53 copy in a sales page but they were
02:37:55 pulling like 2 to three million and so
02:37:56 I'm like I write every single day I'm
02:37:58 going to get in on this and on Black
02:38:01 Friday I did $130,000 in sales in 3 days
02:38:05 and so even with this to to make it
02:38:07 easier on myself when I went to go and
02:38:09 create a writing product I would go
02:38:11 throughout their funnels their emails
02:38:13 and their landing pages and I would take
02:38:15 things like the headlines the burning
02:38:17 problems that they talk about the offer
02:38:19 and the curriculum structure the
02:38:21 guarantee benefits FAQs and the rest the
02:38:24 positioning uh like them not being how
02:38:28 to make money online with writing and so
02:38:30 that's just inspiration that is so much
02:38:31 information at my fingertips for me to
02:38:34 replicate clearly not just copy and
02:38:36 paste because I have my own way of doing
02:38:38 it and I have to articulate that but the
02:38:41 structure and the the why behind why
02:38:43 that works and so my first product was
02:38:45 an ebook on how to freelance with web
02:38:47 development and I created it because I
02:38:49 knew it would sell I had personally
02:38:52 bought a freelancing product before I
02:38:54 knew that as a developer that I was that
02:38:57 I loved buying courses I could not stop
02:39:00 buying courses it didn't matter if it
02:39:01 was the same topic over and over again
02:39:03 and so that is how I learned that buyers
02:39:05 buy again so if I simply put a
02:39:09 freelancing product for web developers
02:39:11 in front of web developers and it was
02:39:13 good I knew that I was going to make at
02:39:15 least some form of an income from it and
02:39:17 then I can iterate and make it better
02:39:18 from there and make more and I also knew
02:39:21 that most web developers were buying the
02:39:23 courses on like course platforms like
02:39:25 you to me so if I wanted to pull in an
02:39:27 actual sustainable income I knew that I
02:39:29 would have to create a personal brand
02:39:31 and sell to my audience because then I
02:39:35 wouldn't have to deal with that entire
02:39:37 competition then I have a personal
02:39:39 Monopoly which we're going to talk about
02:39:40 in two videos from now but that's pretty
02:39:43 much it so step number seven is to build
02:39:45 distribution and systemize promotions so
02:39:48 there are a lot of moving pieces in
02:39:49 business brand is one of them but you
02:39:51 don't have to change that too much once
02:39:53 you have like your brand it's pretty
02:39:56 much solidified product you yeah you're
02:39:59 going to update it and you're going to
02:40:00 change it and you're going to iterate a
02:40:01 few times but it's going to be um like
02:40:04 few and far between compared to content
02:40:07 and promotions so content is for
02:40:09 building distribution an audience an
02:40:12 email list the community if you feel
02:40:14 like it and then marketing is
02:40:15 Distributing your product through
02:40:18 promotions so plugging in your social
02:40:20 post promoting in your newsletter
02:40:22 changing up the angle and the messaging
02:40:24 and the only way you're going to succeed
02:40:26 in this great online game is through
02:40:28 testing persistence and iteration right
02:40:30 with promotions it's it's kind of
02:40:32 obvious you put out a promotion let's
02:40:34 say just one time you choose a specific
02:40:37 angle so for writing I'm like here's a
02:40:40 skill you can learn in your free time
02:40:42 crappy angle but whatever and let's say
02:40:44 it sells x amount or it sells nothing
02:40:47 and if it sells nothing then I need to
02:40:48 dig deeper into that and I need to look
02:40:50 okay how many clicks did that get how
02:40:52 many actually got to the landing page uh
02:40:54 what tweet was it under what was I
02:40:55 talking about that day and then you can
02:40:57 slowly start to change things up day
02:40:59 after day after day after day until you
02:41:01 hit this angle that just sells really
02:41:03 well and then you're moving in the right
02:41:05 direction then you take that and you
02:41:06 make a spin-off of it because content
02:41:08 and promotions is about saying one
02:41:11 validated valuable thing 1,000 different
02:41:14 ways from 1,000 different angles and so
02:41:16 this is why it's a game of time and
02:41:18 consistency is because the first year is
02:41:21 just you're going to hit wall after wall
02:41:23 after wall you're going to fail fail
02:41:24 fail unless you have prior experience
02:41:26 but in 1 to three years and after
02:41:28 testing and iterating so many different
02:41:30 times and just having it solidified in
02:41:32 your head of what is validated what is
02:41:35 valuable and what are the best content
02:41:38 and promotion angles that you can go for
02:41:41 then that's just like exponential growth
02:41:43 at that point because you're
02:41:44 consistently putting out top-notch
02:41:46 content and promotions so you learn to
02:41:49 harness the power of self-awareness and
02:41:51 intuition so the caveat here is that you
02:41:54 have to start writing building and
02:41:57 promoting and if you're anxious or
02:41:59 you're fearful about this you have to
02:42:01 remember that the unknown becomes known
02:42:04 with time if you it's not really like
02:42:06 this but if you threw yourself into the
02:42:08 middle of the ocean and didn't really
02:42:09 know how to swim if you were able to
02:42:11 breathe and live you'd eventually learn
02:42:13 how to swim right that example but you
02:42:15 get the point and so you'll have to lean
02:42:17 into it at some point and it might as
02:42:20 well be
02:42:24 now the oneperson business road map 99%
02:42:30 of creators make this mistake this is a
02:42:33 video in the series that we've been
02:42:35 doing on one person businesses business
02:42:38 eye and this one is meant to give
02:42:40 somewhat of a road map just along your
02:42:42 journey to know what to expect because
02:42:44 there's different stages which will dive
02:42:45 into but I I don't want other people
02:42:49 like looking at what other people are
02:42:50 doing in business and expecting that
02:42:52 they should do the same thing because a
02:42:55 100,000 follower account that's making a
02:42:57 billion million dollars a year is not
02:42:59 going to be anything doing anything
02:43:01 remotely similar to what you should be
02:43:03 doing at the beginning so to start this
02:43:05 off this video is sponsored by me
02:43:07 because digital economics you don't have
02:43:10 to enroll in it as a cohort anymore it
02:43:13 can be enrolled in as a self-paced
02:43:16 course now so it's not closed off till
02:43:18 February you can get in at any time and
02:43:21 so in a nutshell I'll let you explore if
02:43:22 you want to I'll save the promotion for
02:43:24 later but you can just go to the link in
02:43:26 the description click see what it's all
02:43:28 about but in short it's productizing
02:43:30 yourself everything we've been talking
02:43:32 about in this onep person business
02:43:33 series it is systems for doing that with
02:43:35 a notion Command Center so templates to
02:43:38 just plug and play create your brand
02:43:40 write content systemize it create a
02:43:43 product create a service make it
02:43:44 profitable for from the very start with
02:43:46 zero experience and how to promote and
02:43:48 automate promotion so you cons
02:43:50 consistently make sales so it's growing
02:43:52 your brand with content leading people
02:43:54 into your product or service and then
02:43:56 automating that or systemizing it to two
02:43:58 to four hours a day so you can continue
02:44:00 to grow and monetize with time so now
02:44:03 let's get back into it so if you're a
02:44:05 oneperson Creator business or want to be
02:44:08 pay attention because I've been in this
02:44:10 game for three years now in the Creator
02:44:13 game right I did freelancing and other
02:44:14 stuff for that so I had a little bit of
02:44:16 a head start when I got into the whole
02:44:18 Creator scene now I've seen accounts
02:44:21 that are small and large fall off the
02:44:23 map I've also seen small accounts making
02:44:25 100,000 a month I've also seen huge
02:44:28 accounts with a ton of followers making
02:44:30 less than $1,000 a month and most people
02:44:32 see one or the other and just think it's
02:44:34 a bad thing I'm here to tell you that
02:44:35 you can do both you can grow big and you
02:44:38 can monetize because like the classic
02:44:40 saying is that like you don't want to
02:44:43 aim for followers or just grow really
02:44:45 fast in followers because then you're
02:44:47 not going to be able to monetize because
02:44:48 they're very generic and then it's like
02:44:50 if you understood marketing to any
02:44:52 extent you can raise the awareness level
02:44:55 of that audience to the point of being a
02:44:57 buyer and if you stick at a low audience
02:45:01 and you're in that cycle of I need to
02:45:03 reach out and do manual labor or have
02:45:05 some form of system outside of what I've
02:45:07 built in order to land clients I don't
02:45:10 see that as sustainable right we want to
02:45:12 continue to grow and evolve to the point
02:45:14 of where we can control our time and
02:45:16 income the things that we work on and
02:45:18 just have complete control over our
02:45:21 lives and our businesses but still
02:45:23 providing value and doing what we're
02:45:25 supposed to do as a business but not
02:45:27 getting trapped in one specific stage so
02:45:29 I'm here to tell you that you can do
02:45:31 both of the above grow big if you have
02:45:33 the skill it's a skill it's not a luck
02:45:35 or just like growing out of nowhere it's
02:45:36 a skill social media is a skill and you
02:45:39 can create an offer ladder of valuable
02:45:41 products and services that allow you to
02:45:44 uh pull in and income preferably doing
02:45:46 what you enjoy because that's what your
02:45:48 offer or product should revolve around
02:45:50 and decreasing the time you spent on
02:45:51 actually fulfilling that product or
02:45:53 service and so we do this with something
02:45:55 that most people just skip over or don't
02:45:57 think about at all and that is leverage
02:45:59 in this case specifically it's digital
02:46:02 leverage so I'll paint a picture of what
02:46:04 I mean here and it always sounds
02:46:06 self-aggrandizing like when I say it
02:46:08 this way I but it's just to paint a
02:46:10 picture right so I have 500,000 plus
02:46:13 followers across different social media
02:46:15 platforms YouTube is one of my smallest
02:46:17 and with that like on Instagram I can
02:46:19 reach out to I have multiple celebrities
02:46:21 following me I can reach out to almost
02:46:23 anyone and get a reply your average
02:46:25 freelancer who wants to work with these
02:46:27 celebrities cannot do that and that's
02:46:30 part of what I'm saying here is that if
02:46:31 you had an audience and didn't even sell
02:46:33 through it or even talk about let's say
02:46:35 web design as your freelance service I
02:46:37 could get in front of a celebrity and
02:46:40 potentially persuade them to purchase
02:46:42 Web Design Services from me just in the
02:46:45 DMS alone I can also promote a product
02:46:47 or service to my audience and have it
02:46:49 reach 10x the followers that I have
02:46:52 because the network effect right my
02:46:55 promotions and my content are not only
02:46:56 reaching my followers but their
02:46:58 followers as well so 500,000 And if
02:47:01 every single person had like 500
02:47:03 followers that follow me then multiply
02:47:06 that or I have multiple people with over
02:47:08 a 100,000 follower audiences following
02:47:10 me because that's what creators do is
02:47:12 just follow each other and so I have a
02:47:14 lot more potential traffic than just
02:47:17 those 500,000 followers that compounds
02:47:20 and along with that I can increase or
02:47:22 decrease my income as much as I want to
02:47:24 depending on how much I want to work
02:47:25 what new projects I'm working on if I
02:47:27 want to work on new projects etc etc and
02:47:30 just to like put a cherry on top if I
02:47:32 really wanted to I couldn't do this
02:47:34 before if I didn't have a lot of
02:47:35 followers and that's why I always find
02:47:36 it funny people telling you not to gain
02:47:39 a lot of followers if no one's saying
02:47:40 this you're probably not in the social
02:47:43 media circle of people saying this but
02:47:44 but marketers on social media do say
02:47:47 this so if I really wanted to I could
02:47:48 make $50,000 in 24 hours and if I really
02:47:52 wanted to push it and like step moral
02:47:53 boundaries which I don't want to do
02:47:55 because it doesn't feel good I could
02:47:57 make 100,000 in 24 hours or even more
02:47:59 and on special occasions like Black
02:48:01 Friday when it's Justified I made
02:48:04 $139,000 in the course of 3 to 4 days
02:48:07 and I know screenshots can be
02:48:08 photoshopped and you may not believe it
02:48:11 but I'm just putting it out there and so
02:48:14 before we dive further I have to preface
02:48:16 once again that this is for one person
02:48:19 creator businesses this is for people
02:48:21 that want to talk about their interests
02:48:23 build an income doing so not hire many
02:48:25 employees if any at all and unlock that
02:48:27 level of Freedom that you can that
02:48:29 technology has allowed the individual to
02:48:32 do for themselves so this is not for
02:48:34 Freelancers or it can be for Freelancers
02:48:37 if you want to build an audience but
02:48:39 overall the the main message I'm trying
02:48:41 to put out here is if you have a goal of
02:48:43 your own and this this video does not
02:48:45 align with your goals don't let flashy
02:48:47 screenshots or other things distract you
02:48:48 from the goal you can still watch it and
02:48:50 gain awareness but overall just keep
02:48:52 that in mind the internet enables 8
02:48:55 billion monopolies to make things simple
02:48:58 your brand as a Creator or your personal
02:49:00 brand is based around what you want out
02:49:02 of life the thing that you are leading
02:49:04 your followers towards and everyone has
02:49:06 the same desires and those desires or
02:49:09 those problems or those goals all fall
02:49:11 under the Eternal markets this is a very
02:49:13 important concept for you to understand
02:49:15 the Eternal markets are health wealth
02:49:17 relationships and a bonus is happiness
02:49:20 so the first three of those health
02:49:22 wealth and relationships are survival
02:49:25 based they're self-actualization based
02:49:27 and the last one happiness is
02:49:28 self-transcendence based and these
02:49:30 markets are where all burning problems
02:49:33 exist because that's like survival
02:49:36 problems are the most burning problems
02:49:37 that's what people are trying to solve
02:49:39 no matter which way they're doing it if
02:49:40 they're starting a business it's because
02:49:41 they're usually trying to fix some part
02:49:43 of their survival if they're buying a
02:49:45 nice car it's because they're usually
02:49:46 trying to uh survive via status and so
02:49:50 with these markets that's how you create
02:49:53 a compelling angle for your marketing or
02:49:55 just products or brand or content in
02:49:57 general is by targeting these relevant
02:50:00 profitable and Evergreen markets but now
02:50:02 we don't just want a normal old personal
02:50:05 brand or Creator we want a personal
02:50:08 Monopoly Like the nval quote said a
02:50:10 monopoly Irreplaceable is a good word
02:50:13 but how do we become irre placeable by
02:50:15 pursuing your genuine curiosity because
02:50:18 that's what makes you you and you are
02:50:20 the only you on this planet so if you
02:50:23 want a desaturated niche of one you are
02:50:27 the niche but the thing is is most
02:50:29 people can't pursue their curiosity at
02:50:31 least not consistently or full-time why
02:50:34 because their attention is being
02:50:35 manhandled by their base psychological
02:50:37 needs self actualization the the
02:50:40 hierarchy of needs that is a need not a
02:50:43 want for living the good life so your
02:50:46 future isn't about competition with
02:50:48 others it's about competition with your
02:50:51 distracted mind meaning an exceptional
02:50:53 future belongs to those who can Master
02:50:55 their survival pursue their genuine
02:50:57 curiosity and pass down what they
02:50:59 learned along the way so improve
02:51:01 yourself solve your own problems master
02:51:03 your survival document your journey
02:51:06 pursue your curiosity and separate
02:51:07 yourself from the crowd how you do this
02:51:10 is unique to you if this helps you
02:51:12 understand it more your story is your
02:51:14 brand right a story it has its highs and
02:51:16 lows it has problems that you overcome
02:51:19 over and over it's like an endless story
02:51:21 and as many marketers know stories are
02:51:24 what sell stories is just how humans
02:51:27 make sense of the world Transformations
02:51:29 with things like sales or the sales
02:51:31 process and you implying a
02:51:32 transformation that is a story when
02:51:34 you're writing copy or copywriting it
02:51:36 always starts with a lead which
02:51:38 illustrates a problem and agitates a
02:51:40 problem and then it shows you how to
02:51:41 overcome it and then it gives you like
02:51:43 testimonials on how to do so for proof
02:51:45 and it's just marketing and sales are
02:51:47 just different tactics with a foundation
02:51:49 of human psychology that help you uh
02:51:52 show someone that they can transform and
02:51:54 preferably help them to transform that
02:51:57 is the right way of doing marketing and
02:51:58 sales there's of course like
02:52:00 exploitation and manipulation in this to
02:52:03 reach a non-mutual benefit and that's
02:52:05 what's labeled as a scam it's promising
02:52:07 a certain thing and not being able to
02:52:09 deliver on it so I'm just putting this
02:52:11 out there is that you have to be able to
02:52:13 deliver on something and if you can't
02:52:16 and you don't refund them that's a scam
02:52:17 so I always give this example of if I'm
02:52:20 pursuing Financial Freedom as just like
02:52:21 a big broad goal my path to get there is
02:52:24 going to be completely different from
02:52:25 someone else's if I'm going to learn a
02:52:28 skill like web design in order to
02:52:29 freelance to unlock Financial Freedom
02:52:31 while another person goes to like a
02:52:33 high-paying Tech job and then starts
02:52:35 investing and then eventually retires
02:52:37 those are completely different path
02:52:38 they're completely different stories
02:52:40 with different problems but it helps
02:52:42 people reach the same goal and that
02:52:43 story is is valuable to the generation
02:52:45 under you that's what people want to
02:52:47 follow along with right that's why you
02:52:48 watch a movie or read a book is because
02:52:50 of an interesting story so if you can
02:52:52 put yours out online while still
02:52:54 Distributing like actionable advice and
02:52:56 valuable information along with it then
02:52:58 you've you've created your own personal
02:53:00 Monopoly or mental Monopoly is how I
02:53:02 like to call it so why is this important
02:53:04 because that's what we're here to do is
02:53:06 self-actualize and transcend you pass
02:53:08 down your lessons and you help others
02:53:10 get there faster and so if enough people
02:53:12 do this just imagine what kind of world
02:53:14 we can create I I am truly like maybe
02:53:17 I'm [Â __Â ] delusional who knows but I
02:53:19 am like I feel like I'm putting across a
02:53:21 good message here of one improve
02:53:23 yourself help others improve themselves
02:53:25 with your prior experience and both of
02:53:28 you reap the benefits of doing so right
02:53:30 and so if enough people self-actualize
02:53:32 and transcend through this method with
02:53:34 business as their vessel to do so then
02:53:36 they open up more people to the
02:53:38 potential of creative problem solving
02:53:40 right using their minds for something
02:53:43 else rather than themselves right
02:53:44 selflessness after you solve your self
02:53:46 selfish needs creativity Innovation and
02:53:49 Discovery through the pursuit of
02:53:50 curiosity are what will take us into the
02:53:53 next phase of evolution whatever it may
02:53:55 be build distribution then build
02:53:58 whatever you want in life as Joo willing
02:54:01 says discipline equals freedom but in
02:54:03 business especially this one person
02:54:05 business distribution equals Freedom
02:54:08 distribution this is an important
02:54:09 concept this is a very important concept
02:54:11 that again not many people talk about
02:54:14 right This falls under digital leverage
02:54:15 but everyone is focused on like the
02:54:17 generic social media tactics
02:54:19 distribution from the lens of a Creator
02:54:21 business is the potential traffic that
02:54:23 you have to send to a product service or
02:54:26 just like some crevice of the internet
02:54:27 or some internet content or something
02:54:29 and so there are three types of
02:54:31 distribution there is built borrowed and
02:54:33 bought so you build distribution by
02:54:36 growing on social media right that's
02:54:38 what social media is nowadays it's a way
02:54:41 to gather an audience or readership for
02:54:43 the value that you are providing fting
02:54:44 and the more people you have there you
02:54:47 retain that audience right but the next
02:54:48 thing you should do is deplatform them
02:54:51 because social media can go away at any
02:54:53 time it may not it may and especially if
02:54:55 you're polarizing in post like
02:54:57 controversial takes you could get
02:54:59 canceled from the platform and lose your
02:55:01 entire audience so deplatform them by
02:55:04 sending them to an email list because
02:55:06 nobody can take emails away from you or
02:55:09 a community a telegram Channel something
02:55:11 like that and continuously feed them
02:55:12 into that and deliver more value in
02:55:15 depth in those areas and so that is the
02:55:17 most important one is building
02:55:18 distribution right because you're not
02:55:20 borrowing it or paying for it it's kind
02:55:23 of in your control but the next one is
02:55:25 borrowing distribution and this is for
02:55:26 things like podcasts where you can get
02:55:29 on someone else's podcast and promote
02:55:30 yourself and your products you can pay
02:55:32 for a podcast sponsor that kind of falls
02:55:34 under paid um but other things like uh
02:55:38 you being mentioned in someone's
02:55:39 newsletter or you doing a guest post on
02:55:42 someone's blog or just someone
02:55:45 retweeting you and you getting to borrow
02:55:47 that traffic but at the same time it's
02:55:51 it's spilling over into your own built
02:55:53 traffic when you're doing things like
02:55:55 like you get retweeted or shared on
02:55:57 Instagram by a big account and so the
02:55:58 best way to do this is we talked about a
02:56:00 personal Monopoly but the next thing is
02:56:02 the mental Monopoly which I like to kind
02:56:05 of frame as just having great ideas that
02:56:07 people tied to you right we'll talk
02:56:09 about this more but it's like when you
02:56:11 read your favorite book or when I ask
02:56:13 you what your favorite book is and you
02:56:15 say oh it's the Power of Now by eart toy
02:56:18 and then you think of an idea that you
02:56:20 learn from that book that you attribute
02:56:22 to him that's what I mean right when you
02:56:24 put out consistently good ideas that
02:56:26 stick in people's heads when they come
02:56:28 across something in their life that
02:56:29 reminds you of of that idea they're
02:56:31 going to be reminded of you and that's
02:56:33 what makes you unique among the people
02:56:35 that are just putting out generic
02:56:36 content and quotes and so lastly you buy
02:56:39 distribution by like paying for ads like
02:56:41 Google Facebook Instagram Etc you can
02:56:45 also pay for shoutouts but these all
02:56:47 like overlap right so you can pay for
02:56:49 shoutouts from people to borrow Their
02:56:51 audience and have some of that spill
02:56:53 over into yours but overall out of all
02:56:55 three of those you should focus on
02:56:57 building your own distribution so here
02:57:00 is an image of my current distribution
02:57:03 Network right so at the top I I like to
02:57:06 think of a brand as having three pillars
02:57:08 which is growth authenticity and
02:57:10 Authority so at the top with growth
02:57:12 Twitter Instagram link in those are my
02:57:14 top of funnel like growth that's how I
02:57:16 build distribution is with short form
02:57:19 content on the platforms where it's much
02:57:20 easier to control growth with things
02:57:23 like shares as opposed to authenticity
02:57:25 in the bottom right with podcast YouTube
02:57:28 newsletter even like blog SEO would fall
02:57:30 under that that's where I talk more and
02:57:34 like give more actionable advice but
02:57:36 also work in some of my own language
02:57:38 because podcast YouTube SEO they're much
02:57:40 slower to grow and I prefer to grow with
02:57:43 Twitter and Instagram LinkedIn and then
02:57:45 transfer those over to the podcast
02:57:47 YouTube or blog or newsletter and then
02:57:50 in the bottom left to build Authority
02:57:52 it's either for me it's a course cohort
02:57:54 and Community but for many people I'm
02:57:57 writing a book right now and for others
02:57:59 it can be more than that it's just a
02:58:00 product that allows people to buy from
02:58:03 you invest in you them get something
02:58:05 valuable in return and that exchange be
02:58:07 meaningful right people that haven't
02:58:09 started a business before usually think
02:58:12 like oh sales is bad and and they go and
02:58:15 buy stuff every day that they absolutely
02:58:17 love right and so in the middle of the
02:58:19 graphic the brand revolves around my
02:58:20 interest expertise and experience and
02:58:22 these all overlap right your income
02:58:25 lifestyle and freedom are limited by the
02:58:27 amount of time your products take to
02:58:28 fulfill so with a projected
02:58:31 62% of jobs being threatened by
02:58:33 Automation in the next decade it makes
02:58:35 sense that the highest paid individuals
02:58:37 will be the ones that Leverage The Power
02:58:39 of their mind the creative ability
02:58:41 knowledge and experience in their mind
02:58:43 right right so in the last one person
02:58:46 business video I went over how you have
02:58:48 a $100,000 product in your head AKA
02:58:50 based on your knowledge and experience
02:58:52 so you can go watch that one if you want
02:58:54 to understand building or creating a
02:58:56 product and so with this when you have
02:58:58 an absurd amount of distribution like
02:59:00 traffic built but you have you only have
02:59:02 a service like a freelance service or
02:59:04 agency service or coaching service that
02:59:06 requires your time to fulfill and not a
02:59:09 digital product or you haven't
02:59:10 productized as you grow in order to free
02:59:13 up more time and be able to take on uh
02:59:15 more customers and you're going to have
02:59:17 a bad time so if you don't have a
02:59:19 product in place as you're growing that
02:59:20 will sell fulfill and maintain itself
02:59:22 while you sleep than an influx in
02:59:25 traffic let's say from someone
02:59:26 mentioning you on a podcast or you going
02:59:28 on someone's podcast and you having an
02:59:30 overabundance of potential clients or
02:59:32 customers and you not being able to
02:59:34 handle them or take them on there's I
02:59:37 mean it's a pretty wise decision by the
02:59:40 time you're growing and growing to Pivot
02:59:42 out of client work or hire someone else
02:59:44 on but since we are talking about this
02:59:46 from the lens of the one person business
02:59:48 it's better to productize and just be
02:59:50 able to control your own time and so
02:59:52 another thing that people skip over is
02:59:53 that the more people you help the more
02:59:55 leverage you have right this is why I
02:59:57 think authors have so much more leverage
02:59:59 than let's say like a $200,000 a month
03:00:03 agency is because their are their ideas
03:00:06 are in more people's hands right they
03:00:08 impact more people and have more
03:00:10 dedicated fans to the point is and and
03:00:12 this isn't all about money but if they
03:00:14 were to go and sell something like a
03:00:15 coaching service they could charge
03:00:17 outrageously high prices if they wanted
03:00:19 to or they could just do like an
03:00:22 automated or have like a cohort style
03:00:24 thing and sell so much more than the
03:00:25 people that are doing the direct
03:00:27 Outreach left and right internet content
03:00:29 is idea Warfare on mental real estate
03:00:32 most oneperson business beginners don't
03:00:34 see internet content for what it is it's
03:00:36 not about catching attention it's
03:00:38 important but it's not about catching
03:00:39 attention it's not about gaining the
03:00:40 most followers it's not about having the
03:00:42 most engagement it's about valuable
03:00:44 ideas and valuable ideas equal relevant
03:00:48 understandable and actionable to the
03:00:49 point of being spread without personal
03:00:52 effort so the more perspective shifting
03:00:54 ideas that you put out into the world
03:00:56 the more mental real estate in the
03:00:58 collective psyche you are going to
03:01:00 occupy like how an author and let's say
03:01:02 The Power of Now and how he kind of put
03:01:05 mindfulness on the map of a chunk of the
03:01:08 collective psyche and so if you want
03:01:10 help with these big ideas and other
03:01:12 things like that I talk about it all the
03:01:13 time and are writer my writing course uh
03:01:16 it talks about like persuasive writing
03:01:18 and idea generation in the Practical
03:01:21 setting of building a social media
03:01:22 audience so the big problem with all of
03:01:24 this is that most creators are
03:01:26 encouraged to steal or swipe High
03:01:30 performing ideas and this isn't a bad
03:01:32 thing it's just overused because I do
03:01:33 this all the time I steal ideas from
03:01:35 high performing YouTube videos so I go
03:01:37 to a channel that I aspire to be like
03:01:39 and filter their videos by most popular
03:01:41 I go to medium and look at at their
03:01:43 articles because medium's algorithm
03:01:45 gives you content based around your
03:01:47 interest you can get some incredible
03:01:48 ideas just by skimming the homepage and
03:01:50 then top tweets so at twx or tweet
03:01:53 Hunter you can filter any accounts
03:01:55 tweets and see what their highest
03:01:56 performing topic is people sleep on
03:01:58 Twitter so much right because a tweet a
03:02:01 good tweet that went viral is the
03:02:03 perfect newsletter blog YouTube headline
03:02:07 right or just the start of a newsletter
03:02:09 or something like that or something that
03:02:10 can be incorporated in there so there's
03:02:13 more value in the actual newsletter
03:02:14 itself so with that said we have to
03:02:17 understand the evolution of your journey
03:02:18 because I do think that it is very
03:02:20 important that people start with high
03:02:22 performing topics and just growing in
03:02:24 general but as with everything in life
03:02:26 there are developmental stages so these
03:02:28 stages they have a certain set of
03:02:31 opportunities that are available to them
03:02:33 that are in alignment with their skills
03:02:35 experience and expertise a stage one
03:02:37 Creator can't send out an email and make
03:02:39 $50,000 on demand it's just not going to
03:02:41 happen nor can they DM anyone and get a
03:02:43 response right you have to put in the
03:02:45 Reps and slowly build Authority and
03:02:46 leverage over time to the point of you
03:02:49 having more opportunities available to
03:02:50 yourself and to preface these these are
03:02:52 all made up there can be different
03:02:54 stages there can be different aspects of
03:02:56 the stages this is just what I've
03:02:57 noticed in the most common patterns that
03:02:59 I see in the Creator business because
03:03:01 I've been doing it for a long time I've
03:03:03 been in contact with thousands of other
03:03:05 creators I know what their struggles are
03:03:07 I know what your struggles are I'm going
03:03:08 to help with that so stage one creators
03:03:10 or low leverage creators this is where
03:03:12 every single person starts assuming that
03:03:14 you don't have prior business experience
03:03:17 or just have a strategy already laid out
03:03:18 for you and as I said earlier the people
03:03:20 that get into this first stage or at
03:03:23 least start understand that social media
03:03:24 growth is a skill it can be practiced
03:03:27 it's not just a matter of luck people
03:03:28 grow on social media every single day
03:03:30 because they understand what it takes to
03:03:32 actually do it so the first thing that
03:03:34 you should focus on as a beginner in
03:03:36 your creator journey is high performing
03:03:38 content you can't just start posting
03:03:40 whatever you feel like you can't just
03:03:42 post something because you feel like
03:03:43 it's clever or artsy you have to
03:03:45 understand what actually leads to growth
03:03:46 and if you aren't growing it's not the
03:03:48 reader's fault because you feel like
03:03:50 they lack understanding it's because you
03:03:53 lack the ability to make your message
03:03:56 understandable to them so the best way I
03:03:58 can explain this is to just Study High
03:04:01 performing content right go to your
03:04:03 favorite YouTube channel look at filter
03:04:05 their videos by most popular see which
03:04:06 ones did the best why did they do the
03:04:08 best question it study top tweets
03:04:11 actually immerse yourself in follow the
03:04:13 social media accounts that you aspire to
03:04:15 be like and look at their content see
03:04:17 which ones do better than others and uh
03:04:20 use tools like tweet hunter or twx to
03:04:23 actually go in and look at their top
03:04:25 tweets all around and note common
03:04:27 patterns understand why they did well
03:04:29 and try to emulate that so the second
03:04:31 thing is to use content templates as
03:04:34 training wheels so almost every single
03:04:36 social media course that you'll take has
03:04:38 uh like templates to structure your
03:04:40 writing or your post or your message so
03:04:43 that they get more engagement and so I
03:04:44 do this by just copy and pasting certain
03:04:47 tweets into like a a note and then using
03:04:50 the structure of the Tweet as a way to
03:04:54 write other tweets so I use this kind
03:04:56 all the time because this was a tweet
03:04:59 that did really well for me at the
03:05:00 beginning and so I noted that down and
03:05:02 then started moving more in a better
03:05:04 direction as I realized what was doing
03:05:07 good so the Tweet is right here I can
03:05:09 read it but you can see that it has a
03:05:11 hook it has three bullet points to hold
03:05:13 and keep attention so it delivers value
03:05:15 as well by giving actionable advice and
03:05:17 then it starts to wrap everything up and
03:05:20 give a conclusion with a potential pain
03:05:22 point that people may face so the third
03:05:25 thing that you need to focus on is short
03:05:26 form growth and idea validation so
03:05:29 tweets reals Tik toks shorts Instagram
03:05:32 posts LinkedIn posts not long form
03:05:34 YouTube not long form podcast not long
03:05:36 form newsletter yet or blogs because as
03:05:40 I said before top of funnel on Twitter
03:05:42 Instagram link Lin Tik Tok you can
03:05:44 control growth a lot more on Twitter you
03:05:47 can Network or pay to get retweets same
03:05:50 thing with Instagram with shares same
03:05:52 thing with LinkedIn with comments and
03:05:54 that's how you grow with YouTube and
03:05:55 other things it takes more time and you
03:05:57 want to attack those platforms with
03:05:59 validated ideas that come from Twitter
03:06:01 Instagram or LinkedIn so put out a bunch
03:06:04 of ideas on let's say Twitter because
03:06:06 you weren't penalized for posting
03:06:07 multiple times a day and then uh see
03:06:10 which ones do the best as you grow and
03:06:12 network with other people and actually
03:06:13 try to get eyes on your content and then
03:06:15 take your best ideas turn them into a
03:06:17 newsletter turn them into a YouTube
03:06:19 video or a blog or whatever you want to
03:06:20 grow on next and as I said before the
03:06:23 the way that I grew on Instagram and
03:06:25 Linkedin was I already had viral tweets
03:06:27 from growing on Twitter right so all I
03:06:29 had to do was screenshot those with the
03:06:32 social proof or the likes and retweets
03:06:34 on them put them on Instagram go through
03:06:37 some form of a growth strategy or try to
03:06:39 get my content shared and I got 10 a lot
03:06:42 more followers than most most people
03:06:43 would get simply because the idea was
03:06:45 already validated people saw that so
03:06:47 what happens if you get trapped in stage
03:06:49 one well you end up as an account with a
03:06:51 lot of followers but zero loyalty as
03:06:54 most people warn against if you
03:06:56 disappear one day nobody's going to ask
03:06:58 like hey where Dan go and usually they
03:07:00 get obsessed with engagement and just
03:07:02 never bother to create a product or
03:07:04 service so stage two creators or medium
03:07:07 leverage creators once you hit 10K
03:07:09 followers or so you should feel like you
03:07:11 have the social media growth game down
03:07:13 and that you can continue growing and
03:07:15 you don't have to wait until this point
03:07:16 to monetize I actually recommend not
03:07:18 waiting till this point to monetize but
03:07:20 this is where the real money will come
03:07:21 into play at 500 followers I had a 3K
03:07:23 month at 10,000 followers I had a 10K
03:07:25 month at 50,000 followers I had a 50k
03:07:28 month at 200,000 followers I had a
03:07:31 scratch that it was a 200k month because
03:07:33 of Black Friday if this shocks you good
03:07:35 if it doesn't props hopefully it breaks
03:07:38 some people out of their limiting money
03:07:39 beliefs I need to get better at writing
03:07:40 tweets so it's just a Baseline and it
03:07:42 sounds pretty [Â __Â ] crazy but the
03:07:44 reason I put this out there is because I
03:07:46 thought $100,000 in one month was
03:07:49 absolutely insane it was Insanity right
03:07:52 and this was like two years ago but then
03:07:53 I saw someone doing the same exact thing
03:07:55 that I did making $100,000 a month and I
03:07:58 know he was being honest about it
03:07:59 because I knew who he was and I talked
03:08:01 to him on a frequent basis and knew that
03:08:03 he was a trustworthy guy and so that
03:08:05 blew my mind and I was just like I want
03:08:07 to make 10K a month I'd be happy with
03:08:09 that and I would be and I was but it's
03:08:12 like I can push more and it's fun to
03:08:14 push more in business so the first thing
03:08:16 you should do in stage two and you don't
03:08:18 necessarily have to wait till stage two
03:08:19 to do this is to learn direct response
03:08:22 marketing direct response marketing is
03:08:24 the skill that made people like Alex
03:08:25 horos Rich before they started going all
03:08:29 in on brand and giving everything away
03:08:30 for free and now I think you should give
03:08:32 everything away for free but over time
03:08:35 with your content over the course of 12
03:08:37 24 36 months and you can aggregate all
03:08:40 of those points for convenience into a
03:08:42 product service that people can pay for
03:08:45 for Speed that's what people pay for is
03:08:47 speed aggregation convenience and so
03:08:49 this is the same story for someone like
03:08:51 Justin Welsh who many of you know we did
03:08:53 a podcast together but uh he did a
03:08:56 similar thing where you study books like
03:08:58 Cash vertising There's a book you can go
03:09:00 study and then start learning on your
03:09:02 own go down a Google Rabbit Hole of
03:09:04 direct response marketing and
03:09:05 copywriting and and then you get results
03:09:07 with that but then you can start to feel
03:09:09 a bit like salesy right and so you start
03:09:11 to uh become self aware of that and
03:09:14 slowly transition into a more authentic
03:09:16 voice while still maintaining the
03:09:18 principles of direct response marketing
03:09:20 right because a lot of people the
03:09:21 principles of human psychology are the
03:09:23 same in how to craft a compelling
03:09:25 message that leads to sales but the
03:09:27 tactics for doing so in the past like
03:09:28 decade have been just kind of like wonky
03:09:30 with all these sales funnels and
03:09:32 countdown timers and you know all that
03:09:34 stuff that kind of at this point would
03:09:36 scream that it is a scam or just less
03:09:39 trustworthy even if it is completely
03:09:41 authentic so the second thing to do in
03:09:43 stage two is to build a high ticket
03:09:44 offer why because when you're at 10,000
03:09:47 is followers you just don't have a large
03:09:49 enough audience to like sustain a a
03:09:54 income for yourself with a digital
03:09:56 product or like a low ticket product
03:09:58 right so you're better off creating a
03:09:59 coaching consulting or freelancing
03:10:01 service and that you can work your way
03:10:04 up to charging $2500 to $5,000 by
03:10:08 stacking specific skills and applying
03:10:11 them to a problem in a specific business
03:10:13 right it's like being a plumber but for
03:10:14 a business it's finding a problem
03:10:16 because you understand their business as
03:10:17 a whole creating an offer specifically
03:10:19 for that reaching out presenting the
03:10:22 perfect solution to the perfect person
03:10:24 actually getting them results and then
03:10:26 boom you can take that down the road
03:10:28 watch my other video on creating a
03:10:30 product turn that system into a product
03:10:32 and you already have results that you
03:10:33 can use to sell that product and by the
03:10:36 time that you reach 80,000 100,000
03:10:38 followers or stage three then you're in
03:10:40 a very good place to monetize from
03:10:42 product products alone or just decrease
03:10:44 the amount of time you spend on client
03:10:46 work and so in the first oneperson
03:10:48 business model video which I'll link
03:10:51 somewhere I talk about a minimum viable
03:10:52 offer so if you have no idea where to
03:10:54 start in terms of creating a service or
03:10:56 a high ticket service that you can sell
03:10:58 I would start there watch that video
03:11:00 watch the minimum viable offer part and
03:11:03 start by charging $500 to $1,000 and
03:11:05 then slowly work your way up until you
03:11:07 can charge more and more and by that
03:11:09 time you'll know what to do right you
03:11:11 only need to get past a certain point
03:11:13 before you know like okay this is what I
03:11:15 do next to get more sales so between
03:11:17 stage two and stage three you have you
03:11:19 should have um you should have enough
03:11:22 time and skill to get to the point of
03:11:24 Landing 4ish clients at500 a month so
03:11:28 10K a month uh and that kind of matches
03:11:31 what I said in the Tweet earlier about
03:11:33 making 10K a month at 10,000 followers
03:11:35 it's through direct Outreach um and
03:11:37 certain strategies to actually get
03:11:39 people to sign up for a high ticket
03:11:41 service and by the way if you aren't
03:11:43 interested in digital economics that has
03:11:44 all of these um you can also consider
03:11:47 joining modern Mastery for five bucks it
03:11:49 has a lot of Education based on
03:11:51 marketing and sales and direct response
03:11:52 marketing but digital economics is the
03:11:54 more like system-based pretty much
03:11:56 plug-and-play and just stay consistent
03:11:58 with it until you're successful so the
03:12:00 third thing you do in stage two is to
03:12:01 Branch into long form content so by now
03:12:04 you know exactly what kind of tweets
03:12:06 post threads do well for you you know
03:12:09 your highest performing topics so you
03:12:11 want to take these and start creating
03:12:13 depth and Authority behind them by
03:12:15 turning them into a newsletter fleshing
03:12:17 them out talking about your thoughts
03:12:18 behind them or turning them and then
03:12:21 turning that newsletter into YouTube
03:12:22 video or podcast and just getting used
03:12:24 to giving more value than like a little
03:12:27 280 character tweet because this depth
03:12:30 is what's going to lead to more
03:12:31 authentic sales right you don't have to
03:12:33 go you don't have to stick in the direct
03:12:35 response copyrighting where it's like
03:12:37 lead them down a thread immediately get
03:12:39 them to click lead them down the landing
03:12:41 page immediately get them to bu etc etc
03:12:44 as a content creator when you're
03:12:46 building an audience it's not like paid
03:12:48 ads where you have to retarget them over
03:12:50 and over again they're going to
03:12:51 consistently see your content over and
03:12:53 over again and if they're on your
03:12:55 newsletter they're you're going to raise
03:12:57 them up the levels of awareness in
03:12:58 marketing to the point of wanting to buy
03:13:00 your product and it doesn't have to be
03:13:02 the first time around if you just stick
03:13:03 it out and pay attention to what's going
03:13:06 right and what's going wrong and
03:13:07 doubling down on what's going right then
03:13:09 you'll do well and so what happens if
03:13:11 you get trapped in this stage stage two
03:13:14 is that you pretty much build yourself
03:13:15 into another 9 to5 I see people all the
03:13:18 time hovering between 10 and 30,000
03:13:20 followers and they aren't doing anything
03:13:23 related to a product or growing more or
03:13:25 maintaining the growth that they built
03:13:27 up until that point by incorporating
03:13:29 High performing topics and they just get
03:13:31 trapped in a cycle of reach out to a
03:13:33 client I mean reach out to a prospect
03:13:35 get a client not be able not have enough
03:13:37 time to do anything else and just
03:13:39 continuously doing that living in a
03:13:41 state of constant stress because if
03:13:43 their client leaves they're down 2500
03:13:45 bucks a month but they don't have the
03:13:47 time to continuously build an audience
03:13:49 because they're just in the next phase
03:13:51 of trying to find that new client all
03:13:52 right so stage three creators the high
03:13:54 leverage Creator most people don't reach
03:13:56 this stage because it's impossible
03:13:58 without survival Mastery ego development
03:14:01 and multi-disciplinary study people get
03:14:03 locked into the focus on one thing
03:14:05 mindset which isn't bad at the beginning
03:14:07 by any means build them into the build
03:14:09 themselves into that high ticket client
03:14:11 cycle and don't they don't pursue
03:14:13 complimentary skills or interests that
03:14:16 will make them an individual right it
03:14:19 will individualize them to the point of
03:14:21 reducing saturation in the market I
03:14:24 incorporate spirituality and philosophy
03:14:26 into my business videos I guarantee you
03:14:29 that's why a lot of you watch this
03:14:31 that's why I Stand Out amongst other to
03:14:33 the people that actually like my content
03:14:35 so the first thing you do as a stage
03:14:37 three Creator is to productize build a
03:14:40 network and leverage the results you
03:14:42 have from the high ticket service that
03:14:44 you built by now you may have already
03:14:45 created a product because you've watched
03:14:48 my other video If so good work but if
03:14:51 you haven't at least by now you should
03:14:53 have some results with the service that
03:14:54 you've been offering the high ticket
03:14:56 service freelancing coaching Consulting
03:14:58 and you've iterated on that system or
03:15:01 just the curriculum or whatever it may
03:15:03 be in that high ticket service to the
03:15:05 point of it getting results consistently
03:15:08 and you having results with it right
03:15:09 you've refined the system enough so that
03:15:11 you are confident
03:15:13 into by productizing it and putting it
03:15:15 into a product and accompanying it with
03:15:18 a curriculum that teaches people how to
03:15:20 use it and then Distributing that in a
03:15:23 way that doesn't require your time so my
03:15:25 advice is take your system and method
03:15:27 for getting results reposition it
03:15:29 towards a broader audience beginner
03:15:31 level because you have a huge audience
03:15:34 you want to leverage that use your
03:15:35 results as initial social proof to have
03:15:37 a six fig plus launch and then in terms
03:15:40 of networking you should have been
03:15:42 networking this entire time but you can
03:15:44 network with bigger players now right
03:15:46 you can DM people with 100,000 to a
03:15:48 million followers get on their good side
03:15:51 let's say I grew on Twitter and I have
03:15:53 100,000 followers and I want to grow on
03:15:55 Instagram so I reach out to someone on
03:15:57 Instagram Who has 100,000 followers and
03:15:59 I'll be like hey I'll help you grow on
03:16:01 Twitter if you help me grow on Instagram
03:16:03 with the valid validated ideas that I
03:16:05 have and that's exactly what I did and
03:16:08 that's how I have more Instagram
03:16:09 followers than I do Twitter followers
03:16:10 now so the second thing is to refine
03:16:13 your ideas and diversify so the graphic
03:16:15 that we showed earlier Illustrated that
03:16:17 my distribution Network or my brand had
03:16:19 three key pillars right growth
03:16:21 authenticity and Authority so here's
03:16:23 another simplified graphic if you want
03:16:25 to screenshot this just to keep it at
03:16:26 the top of mind but growth comes from
03:16:29 short form content Authority comes from
03:16:31 product or service results authenticity
03:16:34 comes from long form big idea synthesis
03:16:36 and of course these all overlap each
03:16:39 other right don't don't get narrow
03:16:41 viewed into into one of those that I
03:16:43 just listed they all overlap it's just
03:16:45 priority so in stage one 80% more or
03:16:50 less of your content should be focused
03:16:52 on growth in stage two when you have a
03:16:54 service that you can offer you start to
03:16:55 incorporate more Authority or auth
03:16:58 authenticity based content and depth and
03:17:00 long form with like writing YouTube
03:17:02 video podcast Etc so in stage three it's
03:17:04 time to double down on your best ideas
03:17:07 and use them to diversify your audience
03:17:09 across different platforms so as I
03:17:11 mentioned earlier
03:17:12 I grew very quickly on Instagram and
03:17:14 Linkedin by reaching out to Big accounts
03:17:16 on those platforms showing them I had
03:17:18 value with my following and time in the
03:17:20 game offering an exchange of services
03:17:22 shares or money to help me grow in the
03:17:24 most optimal way possible and I already
03:17:26 had content that performed well you see
03:17:29 I knew which ones led to the most
03:17:31 followers I took that content I put it
03:17:33 on the other platform and I used the
03:17:34 knowledge or help from that other person
03:17:36 to grow really fast on another platform
03:17:38 you don't have to start with Twitter but
03:17:40 I'm just telling you like how you can
03:17:42 start to do this and Branch out because
03:17:44 most people think it's just like money
03:17:46 money is how you do it no there's Social
03:17:48 Capital if I have 100,000 followers that
03:17:51 is extremely valuable to someone else
03:17:53 that is trying to either promote to that
03:17:55 audience or grow via that audience and I
03:17:58 can vet them and see if my audience
03:18:00 would actually enjoy that
03:18:03 and exchange value so the third thing
03:18:06 you do as a stage three Creator is to
03:18:08 prioritize long form content so once you
03:18:11 reach a point of high High followers and
03:18:13 high income it's time to reposition
03:18:15 yourself more towards a synthesizer
03:18:18 right developing those big ideas that
03:18:19 stick in people's heads or the mental
03:18:21 Monopoly as I put it earlier and you can
03:18:23 do this at the start as I said all of
03:18:25 these are just like guidelines or help
03:18:28 you become aware you can do this at the
03:18:29 start but this is where it becomes very
03:18:31 important for the future of your brand
03:18:33 so you don't become a commodity because
03:18:34 people are going to be copying you left
03:18:36 and right I see this all the time on
03:18:37 Twitter Instagram Etc I have something
03:18:40 pop off and then the next day I see like
03:18:42 10 of the same posts with the same exact
03:18:45 thing that I said slightly different so
03:18:47 it can't be considered plagiarism but
03:18:49 they're not going to make it in the
03:18:50 future I promise you that because they
03:18:52 don't have the creative ability to
03:18:54 consistently come up with novel
03:18:56 perspectives so this is best done with
03:18:58 long form like newsletters YouTube
03:19:00 podcasts Etc and in short you pursue
03:19:02 what interests you you study the big
03:19:04 picture ideas of those interests right
03:19:07 not the Minor Details not the minor
03:19:09 nuances you study the big picture ideas
03:19:11 when you read a book what's the five
03:19:13 huge ideas that they wrote that entire
03:19:16 book around and then you sit with those
03:19:18 ideas you go on a walk you experience
03:19:20 life and with those you start to connect
03:19:22 the dots through experience and just
03:19:24 writing about them and taking note of
03:19:26 them and being able to connect them and
03:19:28 I'm building a software to help with
03:19:29 this I wish I had it ready so I could
03:19:31 promote it cuz it's going to be [Â __Â ]
03:19:33 sick but stay tuned for the software
03:19:36 around content synthesis so third thing
03:19:39 is note patterns based on your
03:19:41 experience connect the dots with long
03:19:42 form content create your own versions of
03:19:45 Concepts processes and philosophies and
03:19:47 what I mean by this is if uh uh many of
03:19:50 you know the Eisenhower Matrix right so
03:19:53 the Eisenhower Matrix is a a priority
03:19:55 Matrix so it's things that you should
03:19:57 pay attention to things that you should
03:19:59 forget things that you should delegate
03:20:00 Etc so if I had something for
03:20:02 prioritizing my day and it made sense
03:20:05 and it was like a system then I could
03:20:06 name it my own right the Eisenhower
03:20:08 Matrix is just a random name with a
03:20:11 valuable IDE a or concept and with time
03:20:15 that has grown and people talk about it
03:20:17 all the time so if I had one that was
03:20:19 truly helpful for people and I
03:20:20 distribute it via my content or a book
03:20:23 and then other people start talking
03:20:24 about it that's a contagious idea and it
03:20:26 sticks in other people's heads and my
03:20:28 ideas and my brand grows without me
03:20:30 doing anything it's like a positive mind
03:20:33 virus and so lastly take pieces of that
03:20:35 long for content for your short form
03:20:38 content and this is where things get
03:20:39 really fun and fulfilling this is where
03:20:41 I I I didn't come up with the concept of
03:20:43 one person business but I took it and I
03:20:45 gave it an entirely new meaning right
03:20:47 one person business just stood for like
03:20:50 people operating a business as one
03:20:52 person with the technology of the
03:20:54 internet but I turned it into the like
03:20:56 productize yourself self- monetization
03:20:58 turning you into the brand truly being a
03:21:00 one person business and doing what you
03:21:03 love for a living and actually being
03:21:04 able to back that with systems that get
03:21:07 that result and that's what makes me
03:21:08 stand out among other people that talk
03:21:10 about one person business businesses and
03:21:12 I've also named processes some of you
03:21:14 know them from other videos like
03:21:15 intelligent imitation tactical stress
03:21:18 the unknown and other things like that
03:21:20 and this comes from applying my
03:21:22 interests to my expertise so
03:21:24 spirituality philosophy neuroscience and
03:21:27 how that works with online business
03:21:29 marketing branding Etc and I have enough
03:21:32 exposure and experience and awareness in
03:21:34 all of those domains because I'm not a
03:21:36 specialist to note common patterns and
03:21:38 piece together this uh long form content
03:21:42 that is difficult to replicate as to
03:21:44 methods there may be a million and then
03:21:46 some but principles are few the man who
03:21:48 grasps principles can successfully
03:21:50 select his own method so this entire
03:21:52 letter was based on principles to an
03:21:54 extent but mostly it was just my method
03:21:57 of doing things right so don't take it
03:21:59 as law question what I say and I don't
03:22:02 mean in like a in a way where you just
03:22:04 like write everything out in the
03:22:05 comments I mean question what I say test
03:22:07 it experience it and if you come up with
03:22:09 a better solution create content about
03:22:11 it this is not the only way of doing
03:22:13 business clearly and so don't narrow in
03:22:15 on this and think that it's the only way
03:22:16 of doing business it's not the main
03:22:18 lesson from this entire video should be
03:22:21 what I always preach never stop learning
03:22:25 never stop building never stop evolving
03:22:28 don't get trapped in one of the stages
03:22:30 evolve distraction and comfort are the
03:22:32 only things that can get in your way
03:22:33 self-actualize self- monetize and self
03:22:37 transcend that is the end of the video
💫 FAQs about This YouTube Video
1. What is the key to a successful and fulfilling life according to the speaker?
The key to a successful and fulfilling life, according to the speaker, is to work towards living an ideal lifestyle through practice, experimentation, and iteration, while also valuing self-reliance and helping others achieve their goals.
2. How does the speaker suggest handling the belief that one's life is too boring to create a successful business?
The speaker suggests that one does not need a glamorous lifestyle to be successful in business and that focusing on making one's interests interesting to others, and starting with writing, such as a Twitter newsletter or blog, can help overcome the belief that one's life is too boring.
3. What are the two paths suggested by the speaker for starting a one-person business with zero experience?
The speaker suggests two paths for starting a one-person business with zero experience: a skill-based path, where one learns, sells, and teaches a skill, and a development-based path, which is focused on pursuing one's own goals, solving one's own problems, and helping others do the same.
4. How does the speaker emphasize the importance of taking control of one's life and working towards a better future?
The speaker emphasizes the importance of taking control of one's life and working towards a better future by suggesting that true happiness comes from valuing self-reliance, personal responsibility, and taking control of one's own life.
5. What does the speaker suggest as the main skill for success in the one-person business model?
The main skill for success in the one-person business model, according to the speaker, is the ability to write effective communication and think effectively, as it is the skill that helps clarify thoughts, attract people, and solve problems.
6. How can I turn my knowledge into valuable content for online distribution?
The first step is to choose a media platform for distributing your value via media. Twitter is recommended for its benefits in starting with beginner level content and capturing attention through the retweet button and better comments section.
7. Why is writing compelling tweets important for building an online presence?
Writing compelling tweets is important for building an online presence as Twitter is an underrated platform and writing is the foundation of everything. Good tweets can lead to better engagement and value in other social media content.
8. What is the key to successful growth at the beginning of creating online content?
The key to successful growth at the beginning of creating online content is to start with beginner level content and provide actionable advice in the form of fundamentals. It's important to treat yourself as your ideal reader and learn to capture attention.
9. Why is choosing the right media platform crucial for distributing content online?
Choosing the right media platform is crucial for distributing content online because it allows for the composition and distribution of messages from your own unique perspective. It is important to start posting and learning to capture attention on the chosen platform.
10. How can I learn to capture attention and engage with the audience when creating online content?
Learning to capture attention and engage with the audience when creating online content involves understanding psychological principles such as starting with a problem, using numbers, and studying copywriting frameworks.
11. How can I effectively grow my Twitter account and monetize my content?
To effectively grow your Twitter account and monetize your content, you should focus on creating high-performing content, learning direct response marketing, and building a network. Additionally, you can use validated ideas from Twitter to grow on other platforms and prioritize long-form content to further engage your audience and establish your brand.
12. What are the key stages in the evolution of a creator's journey?
The key stages in the evolution of a creator's journey are stage one, where the focus is on understanding social media growth as a skill and practicing it, stage two, where the emphasis is on monetization and learning direct response marketing, and stage three, which requires a focus on individual interests and the integration of complementary skills.
13. How important is it to study high-performing content on social media?
Studying high-performing content on social media is crucial for understanding what resonates with the audience and for creating content that drives growth. By analyzing top tweets and common patterns, creators can learn valuable insights that can be applied to their own content strategy.
14. What is the role of content templates in structuring social media posts?
Content templates play a valuable role in structuring social media posts by providing a framework for engaging and effective content. They help in capturing the audience's attention and conveying the message in a clear and compelling manner, leading to increased engagement and growth.
15. How can creators transition from short form to long form content to further engage their audience?
Creators can transition from short form to long form content by focusing on their highest performing topics and turning them into more in-depth content. By exploring their thoughts behind the topics and providing valuable insights, creators can engage their audience on a deeper level.
🎥 Related Videos
![Welp, Here's what the Fed *Just* Said [Fed FOMC Minutes]](/_next/image?url=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fl8u23oq1E9E%2Fhqdefault.jpg&w=3840&q=75)
🔥 Recently Summarized Examples
4 Steps to Master Any Complex Skill (quickly)
40 Years of Fitness Experience in Less Than 11 Minutes.
Gun Controlling Media Makes FATAL Mistake... They Have Tied Their Fate To Biden's & Gun Rights Win
GET READY! Palantir Is Officially The Next Nvidia.
Abundant Thinking: The Hidden Key to Get Everything You Want (Audiobook)