00:00 what are you guys doing now like on
00:02 monthly Revenue right now we are sitting
00:04 right at like 27 but every now and then
00:07 we will have a really good month
00:09 November we did 37 in November of last
00:14 year so we're really pushing man we're
00:16 pushing hard I mean my goal for this
00:18 year is is a million if we could hit a
00:21 million in Revenue this year I'd be a
00:35 today's guest started off cleaning homes
00:37 as a side hustle he was working a
00:41 full-time job in sales and in 2017 he
00:44 left Corporate America to go all in on
00:46 his cleaning business alongside his wife
00:49 he is a husband a father of two owner of
00:52 cure cleaning and founder of 10K
00:55 cleaning Academy I would like to welcome
00:57 Mr Brandon Orr good afternoon I'm very
01:01 glad to be here thank you so much for
01:02 the invite thank you for joining me me
01:06 as well me as well as I was mentioning
01:08 this is actually episode one of the
01:10 podcast so I'm very excited I'm really
01:13 looking forward to sharing your journey
01:15 and really just giving some insight to
01:18 other aspiring entrepreneurs I feel like
01:21 when we start off in our entrepreneurial
01:23 Journey there's a lot of different
01:25 roadblocks different things that get in
01:28 our way and from what I've heard in your
01:31 story and I would love for you to give
01:32 us some background I just heard like
01:34 perseverance there was so much grit that
01:37 you had and I want you to share that
01:41 with our listeners yeah sure first of
01:44 all thank you so much I'm a big fan of
01:46 your work your content and kind of what
01:48 you give back to our little cleaning
01:50 fraternity that we have so um very well
01:55 and as far as my journey it hasn't been
01:58 easy and I think anything that you know
02:01 you want and you desire to have in your
02:04 the road is not going to be easy and I
02:07 know that's a cliche you know statement
02:10 but it's it's the truth and honestly it
02:12 kind of builds characters so on my
02:14 specific journey I came from a nine to
02:16 five and I was working in corporate
02:18 sales had been for just about 10 years
02:22 or so and uh selling SAS software for
02:27 multiple companies and I think the shift
02:28 came from me having our first daughter
02:32 well my wife and I we she wasn't my wife
02:34 at the time but we had our first
02:36 and I always had in my mind that I had
02:39 to be wealthy before I had kids so I was
02:42 like I gotta be like rich
02:43 or at least on the way before I had kids
02:46 right so I wasn't rich I wasn't wealthy
02:48 uh but we had a child in 2017 so I'm
02:51 like oh so something has to change but I
02:55 was actually I was I was hustling I was
02:57 I had a great paying career you know I
02:59 had a great paying career but I wanted
03:01 more you know what I mean I wanted more
03:03 it was in sales so I could have gotten
03:05 more if I you know fully dedicated
03:07 myself to that and sold more because you
03:10 get bonuses and commissions and all
03:12 those type of things but I knew that my
03:14 end goal was to be an entrepreneur
03:17 so I said all right do I want to go sell
03:19 more do I want to make this my you know
03:21 career is this my stop am I go full in
03:25 on this or am I going to take that full
03:27 leap and go the route that I aspire to
03:30 go so benefits all that good stuff uh
03:34 right through it out the window I just
03:36 had a kid like just had a kid throws got
03:40 me benefits all type of stuff man
03:42 guaranteed yeah I hate the word of
03:46 guaranteed you know salary or guaranteed
03:49 and all that because anyway but yeah I
03:51 just took that leap uh talked to my
03:54 girlfriend at the time and
03:57 she was fully on board because she's an
03:59 entrepreneur too so we never had that
04:02 disconnect about you know taking risks
04:04 she's always had my back and fully
04:06 believed me in that so I was like all
04:07 right cool you know so uh quit
04:13 so before I went into the office
04:16 I would drive Uber and do a few morning
04:20 rides in the morning before I got to the
04:23 office you know do a couple drop-offs
04:24 because it was a busy what did they call
04:26 it an Uber I think it was like the uh
04:28 surge or something like that I catch the
04:30 morning surge hey if I could make a
04:33 hundred dollars or 70 bucks before I
04:34 even get to the office I'm good you know
04:36 and then some days I would even drive
04:38 Uber you know after work too so I was
04:41 aggressive on that I was selling life
04:43 insurance on the side it was like I was
04:45 just I knew I had to make more money
04:49 but I had no I had no road map yeah I
04:52 had no road map I was just out there
04:53 hustling you know I was just hustling so
04:56 I'm I just knew I had a kid
04:59 uh some months ago and and um you know I
05:01 had to support the kid and and my wife
05:04 but I was just hustling man I was just
05:06 going for it no no no plan no none of
05:10 that I just took the lead
05:16 that was it so it was it wasn't a long
05:19 thought process I just made the decision
05:22 so I made it quick and just made it
05:25 happen my resignation and let them know
05:29 mm-hmm put my resignation in and then it
05:33 wasn't until after uh that that I
05:36 started to actually really dive in to
05:39 the cleaning business and start to pick
05:41 up on more residential cleanings and
05:43 that's when it grew that's when it
05:45 started to grow when I devoted my full
05:47 attention towards the business locked
05:50 out you know now I don't have a nine to
05:52 five to worry about you know try to make
05:54 it there try to sneak in and leave and
05:56 all this type of stuff but it got all of
05:58 my attention pretty much and that's when
06:00 it started to grow is when I devoted my
06:03 attention to that so that is amazing
06:05 what would you say to anybody that has a
06:07 full-time job and is working on their
06:11 side hustle their cleaning business do
06:13 you have any advice for them yeah
06:16 absolutely man I would say if I had to
06:19 go back and do it all over again I would
06:21 still take that leap uh but I would do
06:23 it more strategically and calculate it
06:25 and if you have some sort of income
06:27 coming in uh through a job the first
06:29 thing I would do is do a budget okay
06:31 because there's ways you can smarter
06:34 ways and you know routes that you can go
06:36 than the route that I took I would say
06:38 you know create a budget because if you
06:40 don't have a budget you don't know you
06:43 know you're not financially being
06:45 responsible you don't know what's going
06:46 out you don't know what's coming in and
06:49 as a business owner that's a big part of
06:51 being a business owner is knowing what
06:53 you got coming in knowing what you got
06:56 um understanding the difference between
06:58 revenue and profit you know and
07:01 I didn't have any of that in place
07:04 before so if they do have money left
07:07 over you know after you get your check
07:09 from your job after you pay your bills
07:12 and all of that or if you're crazy like
07:14 me you fund your business first then
07:16 worry about the bills later but I'm
07:18 crazy like that so you know invest
07:20 whatever you have to invest in your
07:23 business so you may have to make
07:24 sacrifices along the way you may have to
07:27 forego going out with your friends every
07:30 weekend which I did you may have to
07:32 forego purchasing clothes you know what
07:35 I mean which I had already adopted that
07:37 mindset with my you know our first
07:39 daughter came there's a lot of
07:40 sacrifices that you got to make man and
07:42 if you are not mentally prepared to make
07:46 those sacrifices then you have to look
07:49 in your mirror and really ask yourself
07:51 what's more important the short-term fun
07:54 or clothes or fashion or looking like um
07:58 somebody I'm really not on the inside or
08:00 or really putting my head down locking
08:03 everything else out to achieve this
08:05 long-term goal right so if you have a
08:08 job I think that's the best thing you
08:09 could do especially if you hate your job
08:12 you know you don't want to be in a
08:13 position where you're just stuck there
08:15 and you're miserable and you gotta get
08:19 up and go to this place every single day
08:22 and you know what I mean it's it's like
08:25 the worst feeling that's that's like the
08:28 worst feeling and we've all been there
08:29 you know we we've all been there so I
08:32 would give them that advice is to create
08:34 a budget and create an Escape Plan okay
08:37 every building has some sort of escape
08:39 plan or emergency evacuation plan create
08:43 your evacuation plan today put a date on
08:47 it all right by this date I'm not gonna
08:49 be in this Wednesday even if the plan is
08:53 not a hundred percent going how you
08:55 wrote it down and you have a certain
08:58 date to get out of there I would say
08:59 leave anyway leave on date because this
09:01 is the date that you say it and then
09:04 it'll light some fire up yeah it'll
09:06 light fire up on you know up under your
09:09 behind because you won't have that
09:11 comfort of knowing that every two weeks
09:13 you know you got a check coming in all
09:15 right and a lot of people don't know
09:17 that that you know a job provides you a
09:19 lot of people say security but it's not
09:21 even security anymore it's more of
09:23 comfort you know we're comfortable right
09:24 and you know the true success lies
09:28 outside of your comfort zone right so me
09:31 I'm the type of person I need fire I
09:34 need fire I need fire up under my ass
09:36 like yell at me curse me at like if I
09:39 had a personal trainer I need you to
09:40 curse me out you know I need to feel it
09:42 yeah and most people really don't like
09:46 that type of uh accountability right but
09:50 that's the accountability that will get
09:52 people moving and I can't remember it
09:54 was a one an older coach that I talked
09:58 to some years ago and he's very brash
10:01 and his style of coaching and his style
10:03 of leadership is very Brash he's like
10:07 the average person would think he was
10:09 mean but he was like you know most
10:10 people need to be disturbed you have to
10:12 say something to disturb them or else
10:15 they won't move especially if they're
10:18 not used to doing what they're trying to
10:21 do right so with me I'm like I never had
10:26 I've never been a full-time entrepreneur
10:29 I've never had that so I need something
10:32 to ignite me enough to build up enough
10:34 inertia to get the ball rolling and
10:37 something that will scare the to
10:38 scare the hell out of me you know enough
10:40 to where I'm acting on that so that's
10:43 what it was so when I quit my job I was
10:45 scared as heck I had a daughter I was
10:47 scared like I was scared as hell every
10:49 now like I was scared oh you got the
10:53 baby food I mean make this
10:56 responsibility yeah it was it was tough
10:59 so I was scared to take but being scared
11:01 um it was some sort of weird attraction
11:04 towards making it work
11:07 so I the more scared I became the more
11:11 I worked towards getting it right the
11:14 more I work towards not quitting I had a
11:17 chip on my shoulder so I was like I'm
11:19 gonna get this and the more afraid I am
11:22 of something the faster I run towards it
11:25 okay so the discomfort kind of put me in
11:28 a position where I was like sink or swim
11:30 you know an angle sing I ain't gonna say
11:34 no you know you got to put me up out of
11:36 here for me to sing and it fits on my
11:38 shoulders I'm gonna do I'm gonna get it
11:40 give it everything I got so that was the
11:42 mindset and mentality that I had uh
11:45 going into it I would say that was the
11:48 scariest and best decision I've ever
11:50 made that is amazing you know like you
11:53 were mentioning having that pressure put
11:56 on you that you know the rent is due on
11:58 the first of the 15th I have my car note
12:01 I mean just a regular you know cost of
12:05 living bills raising children and being
12:07 responsible for other people that will
12:10 absolutely give you that push that you
12:12 need to reach that goal number you know
12:15 whether it's 5 000 a month ten thousand
12:18 a month whatever it costs you know your
12:19 cost of living that will absolutely give
12:22 somebody that push to you know get the
12:24 job done and and really motivate you and
12:27 give you that Hustle
12:29 so 100 that's awesome that is amazing
12:33 and I know I was watching other
12:35 interviews of you and doing my research
12:37 so you had left your job in sales to
12:41 pursue the cleaning business and you did
12:43 mention that your wife is also a fellow
12:47 and she was running a daycare in Chicago
12:50 can you tell us a little bit about that
12:53 yeah sure when her and I met I was in a
12:55 corporate world and she was running her
12:57 home daycare doing her thing making 10
12:59 12 Grand a month you know great with
13:03 kids and didn't even have a kid yet at
13:05 the time so that kind of actually
13:07 inspired me to do my own thing she she
13:10 really inspired me to do my own thing
13:11 and like I said I always had a job but I
13:14 was always doing something on the side I
13:16 never had like a a job and that was it I
13:18 was always the one you weren't just
13:19 stuck in one thing right you were yeah
13:21 but at the same time working for
13:24 yourself that's correct yep the daycare
13:26 was doing really well and that was kind
13:29 of the mindset you know that we had our
13:32 the daycare is doing well so if I do
13:34 leave my job we you know we can still
13:37 live off of what we have coming in with
13:39 the daycare so that was pretty good and
13:42 then that's where we kind of started to
13:44 see challenges that we didn't expect at
13:48 so it was like all right now there was
13:50 no safety net with the job so now we're
13:52 running two businesses the daycare and
13:54 uh the cleaning business cleaning
13:56 business is on you know the rides it's
13:58 going to come up so profits are very low
14:01 because we're putting stuff back into it
14:03 you know when you're in that growth
14:04 phase you know you're in the growth
14:06 phase so you're not really there yet and
14:09 when we went through a financial crisis
14:13 our income drop significantly it was
14:18 definitely a blindsided hit and man life
14:21 had to change it was literally a
14:23 life-changing crisis that could have
14:26 torn kind of anybody apart absolutely
14:29 but I would say we weathered the storm
14:31 and kind of stuck together it was tough
14:33 man like you know when you go through
14:35 something you all always have you know
14:37 family who you could lean on so you know
14:39 we tried the thing with stand with
14:41 family and anytime you are practically
14:44 roommates or whatever or staying with
14:46 family you know things come up because
14:48 you have certain type of Lifestyles and
14:51 all this type of stuff but and then you
14:52 know your home is your personal space
14:54 you know so when people come to live
14:56 with you or something like that it's
14:58 uncomfortable it's uncomfortable for any
14:59 family anybody yeah so we did that man
15:01 it caused a lot of challenges all safe
15:04 like no typical family challenges and
15:08 we just we handled it the best way we
15:10 could you know we handled it the best
15:12 way we could both her parents my mom you
15:16 know we live between both houses I even
15:19 started like living with my godfather
15:21 who lived way out in the suburbs so I
15:24 was like driving from you know downtown
15:26 Chicago and North suburbs in Chicago for
15:30 my cleanings I'd go pick up my daughter
15:34 how far apart were you
15:36 about an hour but a little bit over an
15:39 hour you know in the evening so at night
15:42 time maybe a little bit over an hour
15:45 um but in the morning
15:47 you know you facing rush hour traffic so
15:49 coming back in the mornings it was like
15:52 hour and a half close to two hours
15:54 so it was brutal so it was like man I
15:58 gotta wake up early just to beat the
15:59 traffic so I can make it to my first
16:01 cleaning you know and then I was like
16:03 all right well if I push my first
16:07 then I'm losing an hour but if I wake up
16:11 I'm gonna feel like crap and I may not
16:13 be able to clean as effectively because
16:15 I feel like crap you know so I'm like
16:19 yeah so I'm like all right man something
16:22 got to change this is not working so I
16:25 started to sleep in my car
16:28 so that's why I started to sleep in my
16:30 car in Target's parking lot because now
16:32 it's closer so I shaved off like a lot
16:34 of time so I'm like all right cool now
16:36 I'm I'm rested you know I'm I'm safe I'm
16:40 good my wife is living with uh my
16:43 mother-in-law at the time uh the kids
16:46 were there so I was good everybody was
16:48 good so and I'm the type of person if
16:50 everyone around me is good then I'm good
16:53 all right so I'm good I feel like a lot
16:56 of us are like that as entrepreneurs
16:58 we're always you know trying to take
17:00 care of everybody and as long as
17:02 everyone around us is all right then
17:05 we're good you know as long as listen to
17:08 me I I feel as though if I were in the
17:11 same position depending on the time in
17:13 my life but if I was in that position I
17:17 probably would have gone down the same
17:18 route that you decided right like okay
17:20 I'm not going to let this business fail
17:24 number one you left Corporate America to
17:27 pursue do your cleaning business and
17:30 number two you know you just gotta get
17:32 it done do what is necessary and if it
17:35 means being able to sleep more during
17:38 the evening to perform better at work
17:40 then yeah sleeping in a car is you know
17:43 it's not glamorous but there are worse
17:46 situations you know that we could have
17:49 ourselves in so kudos to you for for
17:52 doing that and really weathering that
17:54 out because most people would just be
17:57 like you know what this is there's just
17:59 so much going on right now that this is
18:01 probably not the best time but no you
18:03 just kept pushing right through and and
18:05 made it work yeah I wasn't gonna quit
18:08 that was one thing I wasn't gonna do I
18:10 wasn't going to quit and at the time I
18:12 didn't really have many commercial
18:14 accounts I think I had like one maybe
18:16 two commercial accounts but majority was
18:19 residential so and if you do Residential
18:22 you know that's a a grind yeah that is a
18:27 definite grind the plus side on that I
18:30 mean if the scope of work is completely
18:33 is different as well so so that must
18:37 have been nice awesome yeah the margin
18:39 yeah the margins are different much
18:41 higher yeah margins are way different
18:43 but the work is a lot harder too yeah
18:46 they are absolutely different with house
18:48 cleaning so how long were you
18:52 how long did it take you from the time
18:54 that you were you know staying in the
18:56 Target parking lots to be closer to
18:58 these accounts that you have to making
19:01 that move to Texas what was that like
19:03 what was that time span a matter of
19:06 months I can't remember how many months
19:07 but it was a matter of months something
19:10 just needed to change and I felt like
19:14 had a lot to do with it when you're in
19:17 certain environments they can take a
19:20 toll on your mental I speak a lot about
19:22 mental I think that's probably one of
19:25 Focus areas any entrepreneur could like
19:28 keep intact or dive in or cater to is
19:32 your mental because a lot of the things
19:35 that we go through you know behind the
19:37 scenes could could beat you down
19:39 mentally and if you're not mentally
19:42 tough you'll lose you'll say you know so
19:46 with me I wanted to be in a more
19:48 positive environment I wanted to be in a
19:50 different environment it was like a
19:52 great Cloud just hovering over me in
19:54 that environment so I knew that I could
19:57 perform better had I gotten my family
19:59 out of that environment and it was one
20:01 day when we were living in between
20:04 houses with family my wife looked at me
20:07 and she was in like I said she wasn't
20:08 even my wife at the time but she looked
20:10 at me and said you know I can't do this
20:15 and I will never forget to look you know
20:18 in her eyes and you know it kind of hurt
20:20 me because it's like Society preaches
20:23 you know the man is supposed to provide
20:25 and protect provide him from that
20:26 provide so in my head I felt like I
20:28 wasn't doing my job as a man to support
20:32 and take care of my family so that was
20:34 the mental transition it was at that
20:36 point it wasn't even at the point when
20:38 my car got repoed it was it wasn't even
20:43 you know because I was like all right
20:45 it's a car I get another car you know
20:46 what I mean put your family you know
20:48 what I mean my family it has no value I
20:50 mean a car it does have value but not
20:53 compared to my family so it's like this
20:55 is my family so I pray to place a high
20:58 value on my family like I did back then
21:01 I still do that now so but it was that
21:04 turning point and I think it was a
21:06 matter of months where I was like all
21:08 right we gotta go we gotta get up out of
21:10 here so we had a discussion we wrote it
21:12 down we put it in the notes section of
21:15 our phone uh all right this is the date
21:17 we plan to move to Dallas
21:19 so I was like all right cool what are we
21:22 gonna do with the cleaning business I
21:23 don't know right now but I know we got
21:25 to get out of this environment yeah so
21:27 it's just fighting the forces man if you
21:29 have you know a lot of forces against
21:31 you you got to put up more even more
21:34 Force to defeat that so we just wrote it
21:36 down and we made it happen some months
21:38 later we moved in September of 2019. the
21:41 plan didn't even go exactly how we had
21:44 written it down but the final result
21:47 which was getting out of Chicago
21:50 that was exactly how we pictured it so
21:54 but the journey it definitely wasn't the
21:57 journey wasn't how we picked it yeah but
21:59 then the result was we got a chance
22:04 plan anything whether it's in business
22:06 or real life and then you know life just
22:08 comes along and it's like yeah it's not
22:13 but you guys did meet your goal or reach
22:16 your goal of moving out of Chicago and I
22:19 think that's really important for our
22:22 listeners to to take into account is
22:24 that a lot of times the surroundings
22:26 that we put ourselves in and more times
22:30 than half I would say it's you know the
22:32 the cities that we grew up in
22:34 and it doesn't necessarily have to be
22:36 the exact City it can also be the people
22:38 that we surround ourselves with but
22:41 sometimes they can just have such a
22:42 negative impact you know where we're
22:44 living the people that we have around
22:46 that we need to remove ourselves from
22:49 those situations whether it's you know
22:51 moving to a different state moving to a
22:54 different country or maybe just having
22:56 that mindset of okay I'm no longer going
22:58 to hang around these people or do these
23:00 types of things but they can have a huge
23:03 negative impact our personal growth
23:06 which then in turn impacts our our
23:08 business growth right I totally agree
23:10 with you your environment plays a huge
23:12 role on your mental and I think what
23:15 moving to Dallas did was give us a a
23:21 and it allowed me the breathing room to
23:26 and it also provided even more risk
23:29 because now you know we're in a foreign
23:31 territory uh with two kids two babies
23:34 pretty much and we don't have the
23:37 support of you know a family member to
23:40 go drop them off at or or you know hey
23:43 can you watch them while I go do this or
23:45 something like that so we didn't have
23:46 that support anymore
23:48 so it was a whole new level of
23:52 challenges at that level
23:55 so you know sticking back in Chicago I I
23:59 I'll say the journey may have been a lot
24:03 because of the environment
24:05 but it does make you a lot tougher and
24:07 it builds character so with that being
24:10 said I think we needed to go through
24:15 um one it's a humbling experience and
24:21 you're not gonna get all the way to you
24:24 know round nine of the fight and quit
24:28 you know you like dude like we're almost
24:31 there so I feel like that that whole
24:33 situation that we kind of went through
24:35 needed to happen it humbled both of us
24:38 and it gave us the fire uh that we
24:41 needed to kind of prove ourselves right
24:45 should I say because we both we'd have
24:48 discussions all the time about uh where
24:51 we wanted to be in life we'd have
24:53 discussions all the time about you know
24:55 being successful and being full-time
24:58 entrepreneurs and the stuff that we were
25:00 just talking about it actually came to
25:02 fruition so I would say Chicago
25:04 definitely helped a lot of that
25:08 you know it it it just builds there's no
25:12 way to build character other than going
25:14 through the fire man you you can't go
25:16 around it there's no way around it you
25:18 can't Dodge it you can't cut Corners
25:20 it's just something that you have to go
25:22 through and when I talk to people about
25:24 their cleaning business and they're
25:25 having a rough time I'm like man
25:27 the worst thing you can do right now is
25:29 quit because like you got to go through
25:31 it you don't want to stop where you're
25:33 at you got to go through it so of course
25:37 we don't understand that at the moment
25:38 that we're going through it yeah we
25:40 don't we're not trying
25:45 oh man right like this is terrible but
25:48 in reality yeah it builds character I
25:51 could say the same for you know things
25:52 that have happened in my life at the
25:55 time you know it's a crisis it's the end
25:57 of the world it's I mean and some of
25:58 this stuff is serious
26:00 and later on down the line I'm like wow
26:03 you know that really helped me to be
26:06 resilient like that helped me now I
26:08 don't stress about the little things so
26:11 much because I'm like all right well I
26:12 made it through this and I've been
26:13 through that and um it's just definitely
26:16 it definitely builds character and
26:19 prepares us for what's to come even
26:21 though we don't see the bigger picture
26:23 like why is this happening right now but
26:26 definitely for any of our listeners uh
26:29 tuning in just know that if you are
26:31 going through whether it's a personal
26:32 business or or both type of struggle you
26:36 just got to keep pushing through it and
26:38 know that one day you know what you're
26:40 living through right now will actually
26:42 give you that push or give you an
26:44 advantage you know later on down the
26:46 line yeah 100 so that's that's amazing
26:49 so you guys went through a lot of change
26:52 a lot of struggle a lot of different
26:54 roadblocks and you ended up still
26:57 reaching your goals pushing right on
26:59 through you know doing what you have to
27:01 do making something essentially you know
27:04 out of nothing or with what you have and
27:08 can you tell us a little bit about the
27:10 business now you know how you guys are
27:13 doing and just give us a little bit of
27:15 info on that so right now so the name of
27:18 our company is cure cleaning and uh the
27:21 vision I have for the business was for
27:23 it to be a fun company from a um a
27:27 culture side because when people think
27:30 they think of like the cleaning lady or
27:33 you know they don't really take it
27:34 serious they you know so I wanted to be
27:37 a a serious business I wanted to you
27:39 know people to take us serious I wanted
27:41 the people who were staff and part of
27:44 the company to see it as a serious
27:46 business but not you know so serious to
27:49 where they didn't have a voice or some
27:51 of the companies that I worked for in a
27:53 corporate world where I felt like I
27:54 didn't have a voice or I didn't matter I
27:56 didn't want to project that same energy
27:58 you know into kind of my company and
28:01 it's so funny man one day I was cleaning
28:03 uh one of my accounts downtown it was a
28:08 and I was driving I'll never forget this
28:11 day and it was raining outside and I saw
28:14 it black it was like some sort of black
28:17 um I don't know if it was a crossover or
28:20 it was a small SUV I would say a very
28:24 and it was a it was branded like pretty
28:27 dope and um I'm like and then I saw like
28:30 tile and grout cleaning it was black
28:32 then it had the white vinyl on there
28:35 and it said Colin ground I'm like man
28:38 that's kind of cool that's different
28:39 than like you wouldn't think that's a
28:41 cleaning company I'm like that's kind of
28:43 how I want my company
28:45 and I saw the r on there it was like two
28:47 r's or something like that I'm like
28:48 rosalotto what is razza Lotto so I went
28:51 on Google I'm like man this is pretty
28:53 dope and I'm like this is I wanted to
28:56 Brand my company this is pretty cool So
28:58 eventually kind of stalked this company
29:00 man for months and ended up meeting
29:04 and uh I think this was right around the
29:07 time uh Ricky uh Regalado but I think
29:09 this was right around a time when um
29:11 route first came out when route dropped
29:13 you know he invited me down to the
29:15 office and just seeing his operation and
29:19 how fun it was I'm like man this is how
29:23 I pictured my Corporation to be is you
29:26 know a fun environment you know the
29:28 culture is not oh man don't they have a
29:34 thank you guys big shout out to Ricky
29:36 Regalado and the whole rosalotto
29:38 cleaning family they're just so freaking
29:40 super inspiring but tell us a little bit
29:43 about that culture because I also took a
29:45 trip there I actually got to spend two
29:47 days with the team and learned a lot
29:51 get into how that company culture like
29:53 it was isn't it wasn't it like just
29:55 something else like you would never
29:56 think like okay this is freaking cool
29:59 like they have basketball courts here
30:01 people are happy to be working yeah yeah
30:05 so yeah my experience there had a had a
30:07 huge impact on my business because when
30:09 I saw that then I knew it was possible
30:11 and that's kind of how we think as
30:13 entrepreneurs that's how you think as I
30:15 mean athletes you know you see somebody
30:18 who you know you're aspire to be and you
30:20 you emulate and it even happens in music
30:22 you know in the music industry and I
30:25 think what it is is you know we have a
30:27 picture of who we want to be or or where
30:29 we want to be you know in our head and
30:33 it's the plan or the route or how am I
30:36 going to get there you know that kind of
30:38 where we get stuck along the journey but
30:40 when you see someone else and you see
30:42 that it's possible it's like oh man if
30:44 they could do it I could do and that's
30:45 always been the mentality that I had if
30:48 they could do it I could do it you know
30:50 so when I saw Ricky's office I'm like
30:51 man this is dope first of all I
30:54 appreciate you for for you know inviting
30:56 me because I've been stalking your
30:57 company for like six months dude like
31:00 I'm trying to figure out you know uh how
31:03 you did it so um and let me back up
31:07 because so that's a big part of you know
31:10 being an entrepreneur and I think right
31:12 now in our culture and our society we
31:14 have this this mindset where we can't
31:17 work together or uh this super
31:20 competitive I'm against you kind of
31:23 mindset man and you're not gonna win
31:25 like yeah self gatekeeping you know and
31:29 that's not the mentality that you should
31:31 uh adopt if you're really trying to win
31:33 because there's so much out here man
31:35 there's no way you're going to be able
31:37 to service everybody I don't care what
31:39 industry you're in there is absolutely
31:41 no way that you're going to be able to
31:43 service everybody in your industry you
31:45 know there's enough market share for us
31:46 all to win so I'll say that I'll I'll
31:49 stop that right there so if you do have
31:51 that mentality like all of them oh
31:54 you're my competition man we could do
31:55 more together than we can apart okay so
31:59 I've never had that mindset
32:01 um you know like I said we're in the
32:03 whole cleaning fraternity so that's how
32:06 I looked at it I could I could learn
32:07 something you know from Ricky and uh we
32:10 actually he invited us to do some
32:12 subcontract work uh form rosalotto has
32:16 been the only company that we've ever
32:17 subcontracted with and that was a
32:20 phenomenal experience and I learned a
32:22 lot I learned a lot during that
32:24 experience so now that I saw that and
32:26 saw what was possible from like the
32:30 um you know the bath basketball rim you
32:33 know in there everybody's laid back it's
32:36 flat night it's it's not corporate but
32:38 everybody was working everybody had a
32:40 job everybody had a role so and I think
32:43 to get to that point you have to master
32:46 knowing people and I feel like people
32:50 having the right people in your business
32:52 is huge because you know they can make
32:54 or break your company so I think so many
32:57 people put a lot of focus on themselves
32:59 but if you're looking to grow a big
33:01 Opera operation you definitely have to
33:04 as a leader you have to know everybody's
33:06 role you know you have to know
33:08 everybody's role sort of like sports you
33:10 know if you're the quarterback you got
33:11 to know where your wide receiver is
33:13 going you got to know who's running that
33:15 route you have to know everybody's role
33:17 and know everybody's position and then
33:19 you got to make sure you guys are on the
33:22 same page with that and I feel like
33:24 Ricky does a great job at at culture and
33:28 knowing his people and knowing what they
33:30 want you know what I mean because it's
33:32 it's tough you know especially now when
33:35 no somebody could just leave a job you
33:37 know one day and have another job the
33:39 very next day so it's like you know you
33:41 have to do a lot to make sure you're
33:43 listening to your staff uh what do you
33:46 want you know even if you're
33:48 subcontracting you know I've got Subs I
33:51 still make it a note to ask them hey
33:54 what do you want how's it going what's
33:56 going on with this account what can we
33:58 change what don't you like about it
34:00 what's going on you know what I mean
34:01 because if you don't get that feat yeah
34:04 what can I do for you because if you
34:06 don't get that feedback and you're just
34:08 going with emotions and then one day
34:09 they're up and out of there and you
34:11 don't even know why and it could have
34:13 been something as simple as just you
34:15 know asking them a question or just
34:17 checking in with them hey how's
34:18 everything going or you know what I mean
34:20 so small things like that about and
34:22 that's what you know little things you
34:24 know create that culture so but no after
34:30 the office culture at rosalotto and then
34:34 experienced subbing on a project it was
34:38 a one-time project you know with
34:40 rosalotto I actually got to see the team
34:42 in action and uh learned a lot from that
34:45 and then you just take that back to your
34:47 operation and put your own little spin
34:48 on it and that's what business is you
34:50 know you you take the meat and lead the
34:52 bones you take what you get and learn
34:54 from it you add that you know to your
34:58 current operation or your style
35:01 you know and then you just get better
35:04 so no I definitely appreciate that and
35:07 it definitely changed my mindset and
35:09 motivated me because I was like oh
35:11 so it really is possible
35:15 yeah absolutely man absolutely and how
35:19 is the company culture now at cure
35:21 cleaning is it were you able to you know
35:25 build and create that culture that you
35:28 were able to experience and now you knew
35:31 was so right now it's kind of tough we
35:33 have a great culture but so our team is
35:35 pretty spread out yeah we're really
35:37 spread out because we operate in two
35:39 different states and so we're in Chicago
35:41 but the Chicago team kind of holds it
35:43 down we still do Residential in Chicago
35:46 and they do a phenomenal job like man
35:49 it's that I I thank them like all the
35:52 time like thank you you know because I'm
35:55 a thousand miles away and you guys are
35:57 still killing it on an operational side
35:59 you can't ask for better people in your
36:02 business than people uh who you can
36:04 trust you know while you're in a totally
36:06 different state so getting to that point
36:09 was a challenge because when we moved
36:11 from Chicago I didn't have systems set
36:13 up in place like I should it was just it
36:15 was it was raggedy you know it was
36:17 raggedy my main mindset was just yeah
36:22 yeah it was raggedy so you've learned
36:27 you just I didn't have the right people
36:31 yeah we're never gonna get
36:35 and that's a big deal we actually had to
36:38 also had to let go of a couple of people
36:40 within our business because they were
36:43 just bringing us down you know we had
36:45 people stealing which I know you also
36:48 went through yeah that's about that
36:52 yeah that situation is crazy
37:00 of everybody 100 but things do happen
37:03 and then from those experiences we learn
37:05 and now I'm sure just like myself you
37:07 are much better at choosing and deciding
37:10 who you actually are yeah yeah who you
37:13 have in there it's the man that plays a
37:15 huge role great you can't 100 control
37:18 what people do and you know people are
37:20 going to do stupid things so uh but now
37:22 I kind of I expect it and I always talk
37:26 about like getting in a boxing ring I
37:28 don't care how great of a fighter you
37:30 are you know if you got any boxing ring
37:33 you're gonna get hit you know and that's
37:35 how it is uh with entrepreneurship
37:37 that's how it is with life you're gonna
37:39 take some blows you know yeah you're
37:42 gonna take some blows I don't know
37:44 absolutely absolutely so now
37:47 um but what you get better is
37:50 being able to handle those blows so I
37:54 because I've learned I've got knocked on
37:56 my ass before so now I know it's coming
37:58 you know so maybe next time I'll put up
38:00 a block or something like that you know
38:02 my technique is a little bit better now
38:04 so with that particular situation both
38:09 I had two people to steal from us I
38:12 never asked neither one
38:14 to work for Kira Clinton they both came
38:20 and these were people who I knew for a
38:23 long time one was from high school
38:25 who I went to high school with and the
38:27 other was from elementary school so
38:29 these weren't like strangers these were
38:31 people who know me and I know them
38:35 your own friends your own family yeah
38:42 everybody's supporting you or not I mean
38:44 they could act like they're rooting for
38:46 you but yeah yeah and they had both came
38:49 you know and as third or fourth time and
38:52 then eventually I'm like all right come
38:53 on you know you could clean some stuff
38:55 for us but yeah it was just like when we
38:59 moved to Dallas so now they know I'm not
39:00 present you know the accounts the
39:03 quality kind of went down we lost a
39:05 dental office just started losing
39:08 accounts back to back it was terrible
39:10 and even on a residential side
39:13 quality was going down I even had
39:15 somebody uh one of the ones who stole
39:17 from us he went to do a residential
39:19 account and on the residential side most
39:22 of us know like move-ins move-in cleans
39:25 are probably some of the best cleans you
39:26 can get because whoever was there last
39:30 probably had to get it cleaned after
39:32 they moved out so there was already a
39:34 cleaning company there
39:36 so when you're doing a move-in clean
39:39 going behind you there we go
39:43 so so this guy I guess uh oh man
39:51 and that person actually cared about
39:53 their closet and got the house cleaned
39:56 oh yeah or even better yes exactly yep
40:02 so it was already clean but it was still
40:04 some stuff in there and then the client
40:06 had noticed that like some things were
40:08 missed and I'm like you know I called
40:10 him I'm like dude what's what's going on
40:12 did you do anything
40:14 so I came to find out that he uh he just
40:18 went in there and was just I don't know
40:20 if he was just chilling playing on his
40:22 phone I don't know what it was at the
40:24 time I didn't even have it did I have a
40:26 system in place yeah I think I did have
40:27 a assistant in place
40:31 um but the client ended up giving him
40:34 cash and yeah it was a mess so she gave
40:36 him cash so I never yeah so he kept it
40:39 so I never got paid
40:42 yeah I never got paid for it man so it
40:45 was so you live and you learn but now
40:47 you have to put a deposit down to book
40:49 an appointment with us you gotta have a
40:51 credit card on file
40:55 I didn't have that system in place so
40:57 that you know that kind of taught a
40:58 lesson so if you do do Residential
41:00 cleaning you know make sure your clients
41:03 book with the card on file you know make
41:05 sure that you have a system to where if
41:08 they book they have to they don't have
41:10 to pay a deposit but make sure they have
41:12 a you know a card on file
41:14 so and that's what our we have two
41:17 systems we we have a operational system
41:19 for residential and we have a separate
41:22 system for commercial
41:25 so because it's two different types of
41:26 customers it's two different types of
41:28 operations so you got to have two
41:30 different systems but you definitely
41:32 have to have a system in place one you
41:34 operate more efficiently and feel leaks
41:37 in your business to save a lot of time
41:40 and headache you know I have somebody
41:42 right now who I kind of Coach who's not
41:45 using a system and trying to do
41:47 everything like manually on paper I'm
41:50 like that's not effective that's not
41:54 efficient uh you're losing money you're
41:56 losing time and you're stressed out
41:58 so I would say definitely get a system
42:01 and right now we're primarily commercial
42:06 more commercial but the residential is
42:09 kind of the Gap fillers I love the
42:11 residential we have some monthlies we
42:13 have some bi-weeklies and their Airbnb
42:16 you know just a mixed bag we don't
42:18 really have a niche and that's simply
42:20 because of my relationships back in
42:23 Chicago so being involved with different
42:27 organizations and church
42:30 um and just people who know me and know
42:33 my integrity and know the type of guy
42:35 that I am I'm always getting tagged in
42:38 those recommendations on Facebook who
42:41 knows a cleaning company or you know so
42:43 I'm always getting so we get a lot of
42:45 upside every single month in residential
42:48 and it's great and that's a big piece of
42:50 being an entrepreneur too is having
42:52 integrity and building great credibility
42:55 with people because when you burn
42:56 Bridges everywhere you go
42:58 today you want to start a business
42:59 nobody's going to take you serious and
43:01 nobody's going to send referrals your
43:04 way either so I liked how you mentioned
43:06 like you don't you guys don't have a
43:09 specific Niche I think a lot of cleaning
43:12 business owners when they you know first
43:14 start their business they have like
43:16 these blinders on where it's like okay
43:18 I'm only going to clean houses or maybe
43:20 I'm only going to clean commercial
43:22 however there is just so much
43:24 opportunity for all different types of
43:27 jobs within the cleaning you know within
43:30 the cleaning industry so you don't have
43:32 to just you know lock down into doing
43:35 homes or only doing commercial you can
43:37 do both you can do windows I mean
43:39 there's just so many different routes
43:40 that you can take and it sounds like
43:42 that's what you guys do you guys do like
43:44 a mix of all different types of cleaning
43:46 post-construction it's enough value for
43:49 everybody you just gotta you you've got
43:51 to know how to partner with people
43:53 strategically you know you can do more
43:55 together than you can apart so
43:57 absolutely it's all about you know
44:00 sharing the wealth and like you said
44:03 there are so many homes so many
44:05 commercial buildings that even another
44:08 cleaning company that could be set up in
44:11 your town or even in your service area
44:13 right it might not be or or won't be
44:17 able to serve every single client within
44:20 even if it's a 10 mile radius you know
44:22 what I mean like if we just go outside
44:24 and look around like we can't service
44:26 everyone so why not partner up why not
44:29 you know Network and connect with other
44:31 business owners so that way when you
44:33 guys have opportunities from one another
44:36 you know you'll refer that person and
44:39 really just try to you know make an
44:41 impact on their business as well what
44:43 are you guys doing now like on monthly
44:45 Revenue right now we are sitting right
44:48 at like 27 but every now and then we
44:50 will have a really good month
44:53 uh November we did 37 in November of
44:58 last year so we're really pushing man
45:00 we're pushing hard to uh I mean my goal
45:03 for this year is is a million if we
45:06 could hit a million in Revenue this year
45:08 I'd be a happy happy person but at every
45:11 level it takes a lot of I'll say mental
45:18 every level you go up there's something
45:20 different that you have to master kind
45:22 of like video games when you play the
45:24 video games yeah you know and the
45:27 further you go up it gets harder yeah
45:29 exactly so it never gets easier it was
45:32 man you just get better at what you do
45:36 but there's always something new to
45:38 learn there's always a new challenge you
45:41 know and especially like those just
45:42 starting out you wear many hats and that
45:44 actually continues on in the life cycle
45:47 of your business because
45:49 like you said we were trying to hit a
45:51 million dollars this year now you have
45:53 this gold to me and there's new steps to
45:56 get there right so with every you know
45:59 there's always going to be challenge
46:00 always something new to learn this is a
46:03 long this is like the long game that
46:05 we're playing here with the business
46:07 it's not right away
46:09 even if you are successful you know the
46:11 more like they say More Money More
46:12 Problems right exactly more learning
46:16 really and um you know more to execute
46:20 yeah I I was listening to your story and
46:22 I'm like wow this is this is powerful
46:24 just all of the different roadblocks
46:27 that you had and you were just
46:29 persistent in you know taking care of
46:32 your family doing what had to get done
46:34 to now being able to you know run your
46:38 company live in Texas you know be able
46:42 to take that move and really provide for
46:45 yourself which is very powerful I was
46:47 like we have to get him I was like I
46:49 have to get him on the show because yeah
46:51 there are so many people going through
46:53 the things that you know we've been
46:54 through and people feel isolated we feel
46:57 alone in our struggle and a lot of the
47:00 time some of us will actually let that
47:02 defeat take over and kind of debilitate
47:05 us to the point where we might not make
47:07 a move for weeks or months or some
47:10 people just won't even they'll just drop
47:11 the idea entirely but from what I got
47:14 from your story was like you just have
47:16 to keep on going no matter what life
47:18 throws at you no matter what type of
47:20 circumstances that we have to deal with
47:22 you just have to keep focused keep your
47:24 focus on the goal and it's possible it
47:28 does happen and you know your testimony
47:30 is definitely one of them that will
47:33 inspire and also give people that push
47:37 man I am so proud of you even before we
47:40 met I was like this is awesome I was
47:43 like listening to all your interviews
47:44 and I'm like ah there has to be there
47:46 have to be people out there that are
47:48 going to resonate with this story that
47:51 so your goal for this year is going to
47:54 to hit that million dollar Mark in
47:57 what other short-term goals do you have
47:59 for cure cleaning and also please let us
48:03 know a little bit more about this 10K
48:05 cleaning Academy that you founded yeah
48:08 sure so the short-term goals that we
48:10 have for cure are to tighten up a lot of
48:13 our processes also I'm really a student
48:16 you know I'm always a student to the
48:17 game no matter what you know income
48:19 level or Revenue level you know we hit I
48:23 think there's always going to be
48:24 something out there that I can learn so
48:26 I'm always like kind of feeding myself
48:28 if I don't do any Revenue generating
48:32 you know for a day or or in a certain
48:35 day I'll make in my business to kind of
48:38 dive into something where I'm learning
48:40 because eventually I mean that is
48:41 revenue generated but I have to feed
48:43 myself some sort of knowledge so whether
48:45 it's I'm buying a course uh to help me
48:48 to become a better uh marketer or a
48:51 better Coach you know I invest in uh
48:54 myself if I you know calling myself a
48:57 coach I invested in the coach that
48:58 coaches coaches you know AJ AJ Simmons
49:03 you know he's been a big blessing you
49:05 know to my business in the community uh
49:08 that AJ has built from scratch and AJ is
49:10 another person I only listen to two
49:13 maybe three people when I very first
49:15 started shout out to aj7 uh yeah that's
49:19 my brother man and he um he's done
49:21 phenomenal work man he's from the hood
49:23 I'm from the hood so those stories were
49:27 guys that look like me that come up in a
49:31 similar environment to me
49:33 and now his net worth is over a million
49:36 dollars that's another one of those
49:38 situations where I say if he could do it
49:40 I could do it you know what I mean
49:42 because in my mind we're all human I
49:45 don't feel like anybody out there is you
49:47 know better than me now they may put in
49:49 more work than me so now my work ethic
49:52 has to match theirs will beat theirs if
49:54 I if I want to be better or if I want to
49:56 be on that level I have to start
49:58 thinking like millionaires think so if I
50:02 want to be a millionaire if I want to
50:04 have a million in Revenue I have to
50:06 start doing the things that the people
50:08 who are doing a million in Revenue are
50:10 doing all right so I gotta you know half
50:13 my mindset and I think that's where a
50:15 lot of entrepreneurs kind of get hung up
50:16 at you know a lot of people all want to
50:18 make six figures I want to have a you
50:20 know six figure cleaning business but
50:22 our mindset is still on forty thousand
50:25 dollars you know our mindset is still on
50:27 day to day our mindset is still on short
50:30 term you know gratitude you know instant
50:33 gratification you know what I mean
50:35 instead of you know kind of looking at
50:37 the uh the long-term thing here like
50:39 this is huge like you get one life one
50:42 life you know it's not a dress rehearsal
50:44 that's it once you leave this earth
50:46 ain't no dead you know ain't no damn
50:48 do-over you know what I mean so why not
50:50 make this the best you know what I mean
50:52 and people look at entrepreneurs and
50:54 people like when I left my job are you
50:56 crazy oh man I got all types of stuff
50:58 you crazy now you're gonna leave your
51:00 job good job good benefits and you know
51:03 when you have a vision for yourself it's
51:04 not for other people to understand
51:06 because it's not their Vision you know
51:08 and my thought process is like this is
51:10 my life and I gotta do something
51:13 extremely amazing and leave my mark and
51:16 leave my legacy so AJ was a big part of
51:19 you know helping my whole mindset to get
51:22 in the in the zone because he knows his
51:24 he talks business he talks cleaning
51:27 business you know his community
51:30 um that he built is amazing I learned a
51:33 lot from it met some other people in
51:35 there at work yeah shout out to clean
51:37 Biz Network man I might have to drop my
51:39 referral code down in there but man
51:41 clean business Network right get that
51:43 yeah so and that's what it's about man
51:46 you got to be where the winners are man
51:48 and I want to be in a room where the
51:49 winners are you know so I want to be in
51:51 a room with them I want to learn what
51:52 they're learning I want to read what
51:54 they're reading you know I want to I
51:56 want to consume what they're consuming
51:58 you know I want to be in that and a lot
52:00 of us are not winning because we're in
52:02 the wrong rooms we're in the wrong
52:03 environment we're not in a room where
52:05 the winners are so you can't you got to
52:08 get out of that comfort zone man so even
52:11 if you're not a winner right same thing
52:13 and it this is why I'm like you're like
52:16 and this has to be like an
52:17 entrepreneurial thing because I am the
52:19 same way in the sense that
52:22 I too went to you know visit Ricky I was
52:26 listening to AJ and seeing what he was
52:31 I was stuck on putting myself in rooms
52:34 and being around these people and that's
52:37 exactly what I did like I pushed my way
52:39 into getting to know these people to
52:42 getting them to speak to me and then you
52:44 know again listening to what they were
52:47 doing in their life what kind of books
52:49 are they reading what kind of podcasts
52:51 are they listening to what kind of
52:53 habits do they have their daily habits
52:55 and what are the things that they had to
52:57 let go of in order to succeed and it's
53:02 even if you don't feel like you deserve
53:04 or you're not at that level yet to still
53:07 put yourself in those positions because
53:09 not everybody you know was at that level
53:11 we all started off from nothing we all
53:13 started off from scratch but being
53:15 around those type of people that are
53:17 hungry that are go-getters that like you
53:20 said mentioned also look like us that we
53:23 can you know resonate with is really
53:25 important because all of those different
53:27 habits number one they rub off on us
53:30 number two it motivates you to say hey
53:33 you know I can do this I can do this and
53:35 I want to do this so don't feel
53:38 discouraged if you're not at that level
53:40 yet you still have to put yourself in
53:43 those rooms with these you know these
53:45 people that you want to be like that are
53:46 at the level that you want to be because
53:48 at the same time you know those that we
53:51 look up to and want to be like they also
53:53 have people that they look up to and
53:55 want to be like so it's always like a
53:57 game of just leveling up leveling up
53:58 leveling up we all have to start from
54:00 scratch but it is very very important to
54:03 surround yourself with people that you
54:06 want to be like and are you know where
54:09 you want to be at in life in regards to
54:11 like business and anything related to
54:14 that you can't really you know don't
54:16 listen to the wrong people don't ever
54:18 listen to somebody that hasn't gone
54:19 through you know the steps and emotions
54:22 to get where you want to be at in life
54:25 and I think that's very important and it
54:27 does go back to also what you had
54:29 mentioned earlier also removing yourself
54:31 from situations and
54:34 um you know maybe friend groups or old
54:36 habits to get to that level of of
54:41 100 yeah I agree 100 with that
54:45 absolutely I love that so now you what
54:49 you're doing with the 10K cleaning
54:51 Academy is you are going to be coaching
54:56 aspiring entrepreneurs now is this
54:58 solely for yeah well yes I was gonna say
55:00 is this for cleaning
55:02 of course it is and so now you're going
55:04 you're ready to give back to the
55:06 community to teach those that are in
55:09 need and tell us a little bit about that
55:11 what is that looking like
55:13 yeah so 10K cleaning Academy is a
55:16 coaching program where we help cleaning
55:18 business entrepreneurs to uh grow and
55:23 um everything that we've learned over
55:25 the years a lot of the mistakes that we
55:29 we kind of build a a platform off of
55:33 those mistakes because there's so many
55:34 other entrepreneurs making those same
55:37 mistakes so I was doing free coaching
55:39 because I would get inboxes from other
55:42 cleaning companies all the time just
55:43 asking questions and I'm not that guy
55:46 who's like ah now I'm not going to
55:47 respond so I would hop on calls with
55:49 them and give them you know my personal
55:52 feedback of what I would do so I did
55:53 that for a while you know it wasn't
55:55 anything that I was charging for but and
55:57 then eventually I was like all right
55:59 well there's a few people coming in here
56:02 now too much of my time
56:09 last two years I would and I would
56:12 answer everybody I would jump on the
56:14 calls I'm sending anything I can do to
56:16 help and then then you get to that point
56:19 where you're like okay this is a
56:21 business yeah like it really is answer
56:23 everybody and also run my business be a
56:27 dad and you know be a husband so yeah
56:29 I'm I'm with you on that so tell us you
56:32 know how this is how 10K cleaning
56:34 Academy came to be yeah absolutely
56:37 that's exactly that's exactly how it
56:39 happened so it was starting to pull me
56:41 away you know from my family and as I
56:43 said before like I put a high value on
56:45 my family time is is like very important
56:47 to me my time and that was that was
56:49 another level that I had grew to at
56:51 first it was this you know money money
56:52 you know I got to get money in but now
56:55 your time is more important than my well
56:57 my time is more important than money
56:58 because you know no matter how much
57:00 money you lose you could get it back you
57:03 can find a way to get it back but um
57:05 every day in our lives the clock is
57:07 ticking there's no rewind button so I I
57:10 never wanted to be the um the guy with a
57:12 lot of money but not be able to spend
57:13 time with his kids or you know be able
57:16 to spend time with my wife like we could
57:17 go eat in the middle of I mean this is a
57:19 small Flex small flex but we could go
57:27 like you don't have to ask him you're
57:29 not punching out you don't have 30
57:30 minutes yeah exactly yeah so I'm
57:33 speaking it in Humble terms but I did go
57:36 through those times where and my wife
57:38 did too where we were in a corporate
57:39 world I was driving 80 miles a day to a
57:43 job that I hated 80 miles a day when we
57:45 first moved to Dallas I was in
57:47 pharmaceutical sales and that was a new
57:49 career for me but driving 80 miles a day
57:53 so it was 40 miles going and 40 miles
57:55 back I wouldn't even get home until like
57:57 after seven o'clock in the evening I
58:00 mean the day is pretty much over with
58:02 you know so doing that every day every
58:05 day you know I'm like man my time is
58:07 more valuable I don't care what the name
58:09 of this company is I don't care if
58:11 they're a fortunate I don't I really
58:13 don't care it's not my last name so I
58:16 don't know you know I don't care so you
58:19 know that put up a big monkey on my
58:21 shoulder again to go hard in the
58:23 cleaning business and get to where we
58:24 needed to be so a lot of the people who
58:26 we coach they have some have full-time
58:29 jobs and having that mentality shift you
58:33 know let's shift your mentality now to
58:36 um your business and in your life all
58:39 right let's leverage your job to uh
58:42 build your business you don't have to
58:43 you know quit cold turkey like I did you
58:46 don't have to make that you know that
58:48 decision but let's get a plan in place a
58:50 documented plan to get you up out of
58:52 there let's put a date on it and let's
58:55 let's win some accounts you know let's
58:57 increase the revenue and win some of it
58:58 counts so my thing is if I could save
59:00 you hundreds of hours of watching
59:02 YouTube videos if I could save you
59:05 thousand dollar mistakes you know
59:06 thousands of dollars of making mistakes
59:09 you know is our program is 10K cleaning
59:13 Academy worth taking a look at okay
59:15 because you know where we've gotten we
59:18 haven't documented process of what we
59:21 need to do what you need to do so if I
59:23 lost a cleaning business today which we
59:25 did lose it when we moved to Dallas
59:27 everything went to zero so really from
59:30 2020 on up to what 2022 or 2023 you know
59:36 it was a short amount of time that we
59:38 got more than what we had when we moved
59:40 to Dallas which was like 10 grand it was
59:42 September of 2019 we hit our first 10
59:45 grand month and I was super excited I'm
59:47 like we're moving to Dallas so but yeah
59:52 but man it's just years of making
59:54 mistakes into a documented system most
59:58 people don't have systems you know and
01:00:00 as you know because you you're a coach
01:00:02 as well you see a lot of people out
01:00:03 there cleaning and there's no way that
01:00:06 you can focus on being the number one
01:00:09 sales person you know as the CEO of your
01:00:11 cleaning business at this level you are
01:00:14 the number one sales person so you can't
01:00:16 be the number one salesperson and the
01:00:19 number one operator so you have to come
01:00:22 up with a plan to shift you from being
01:00:25 an operator to that number one sales
01:00:29 so you could generate more Revenue
01:00:32 business we struggle with that I mean I
01:00:34 even did when when I was solo cleaning I
01:00:38 yeah I was like how can I how can I you
01:00:40 know how can I remove myself from this
01:00:42 especially when starting out everyone
01:00:43 loves how you clean and then you worry
01:00:46 about you know having to explain to your
01:00:48 customers you're no longer cleaning but
01:00:50 you know in order to scale your cleaning
01:00:53 business you cannot be cleaning and
01:00:57 that's what I I hear that your program
01:00:59 is helping those solo cleaners with or
01:01:02 those starting out in the business is
01:01:05 how can you build a business without
01:01:07 actually having to physically clean or
01:01:09 if you do have to physically clean how
01:01:11 can we get you from working in the
01:01:14 business to working on that business to
01:01:16 be able to scale and grow and really hit
01:01:18 those numbers because like you mentioned
01:01:20 you do have to be the number one sales
01:01:22 and number one marketer of your company
01:01:26 yeah and that's very very important yep
01:01:29 yep you do so that's what we help people
01:01:33 I'm excited I'm excited and when are you
01:01:35 going to be launching the 10K cleaning
01:01:38 Academy or have you already yeah so it's
01:01:40 already launched we're finding a few uh
01:01:43 Pine toning a few of the back end things
01:01:45 but yeah it's already launched yeah
01:01:47 we're super excited for the value that
01:01:49 we'd be able to bring and it's coming
01:01:51 with the sales aspect because my
01:01:53 specialty my my career profession was in
01:01:55 sales so it's really going to give them
01:01:57 uh Empower them with the ability to have
01:02:00 the confidence to sell better
01:02:02 um to go after bigger deals to
01:02:05 yeah yeah it's it's a sales aspect to it
01:02:09 sales is like the blood of your business
01:02:10 if you don't have sales you don't have a
01:02:12 business and relationship Building Man
01:02:14 relationships can I mean if you've got
01:02:16 bad Integrity you know you're gonna have
01:02:19 a rough time in business you know but if
01:02:22 you know how to you know build
01:02:24 relationships and you know you operate
01:02:28 that goes a long way you know so I teach
01:02:31 people uh from a sales mindset and
01:02:33 everything that I learned in the
01:02:34 corporate world from taking world-class
01:02:37 sales training sales Sandler Sales
01:02:39 trainings I'm bringing them all this so
01:02:42 not only are they gonna the tools needed
01:02:44 to help build their cleaning company but
01:02:46 you have that sales background so
01:02:48 they're going to have that sales
01:02:50 aspect of it which I think is amazing
01:02:52 because I come from a customer service
01:02:54 background from working in Corporate
01:02:56 America never had any
01:02:58 experience really so much in sales
01:03:02 in Corporate America and
01:03:06 I always said to myself I'm like damn I
01:03:08 wish I would have had a sales job at
01:03:10 some point in my life because I feel
01:03:11 like that would have really given me
01:03:13 that step up that I needed customer
01:03:15 service no problem I know how to deal
01:03:17 with an angry customer I know how to get
01:03:19 things right before before they get out
01:03:21 of hand but I always said you know I
01:03:23 wish I had a job in sales so you're
01:03:26 literally taking that whole portion of
01:03:29 having to go through or get a sales job
01:03:32 and you're tying that into your 10K
01:03:34 cleaning Academy so that is super
01:03:36 important you guys
01:03:38 if you're looking to not only build a
01:03:41 cleaning company but have that sales
01:03:43 background that is essential and really
01:03:46 really needed to grow your cleaning
01:03:48 company then yes be sure to check out
01:03:50 the 10K cleaning Academy where can we
01:03:54 find you where how can we support you
01:03:56 yeah 100 I would say go to uh my
01:03:59 Instagram I'm active on my Instagram
01:04:01 account the most and then I have a link
01:04:03 Tree in my Instagram where you can find
01:04:05 10K cleaning Academy if you want to
01:04:07 schedule a it's at dreams
01:04:09 the letter N the number two motion so
01:04:13 dreams into motion
01:04:14 and the two is a number two awesome
01:04:16 we'll be sure to link everything down
01:04:18 below so we're gonna check you out on
01:04:20 Instagram I also saw that you do have a
01:04:24 so we can check you out on YouTube
01:04:27 Instagram and on your link tree
01:04:30 my link tree is on my Instagram yep it
01:04:34 was an absolute pleasure interviewing
01:04:37 you especially for my first episode I'm
01:04:40 super excited and I can't wait to see
01:04:43 how uh you know not only do you grow I
01:04:45 know you're gonna hit that million
01:04:47 it's going to happen so I'm excited to
01:04:50 see you hit your goal your short-term
01:04:51 goals within cure cleaning but also see
01:04:54 the growth of 10K cleaning Academy so
01:04:56 everybody make sure you check out
01:04:58 Brandon's linktree and his Instagram
01:05:00 I'll be sure to link everything down
01:05:02 below so if you guys want to connect
01:05:05 it'll be very easy to do so
01:05:17 thank you foreign