He Manages $1.5 BILLION Per Year On Amazon [5 Lessons learned]
Alex Fedotoff2024-03-30
Alex Fedotoff#dropshipping#shopify#tristan broughton#arie scherson#kevin david#hayden bowles#ecommerce#shopify dropshipping
450 views|3 months ago
💫 Short Summary
The video segments discuss the shift in e-commerce trends towards branding and storytelling over product quality on Amazon. Strategies include leveraging influencers, driving external traffic, and focusing on unique products for success. Challenges with Amazon's algorithm, competition, and pricing strategies are highlighted. Recommendations include investing in marketing expertise, networking, and innovation. Success stories emphasize the importance of customer trust, product quality, and adapting to the evolving e-commerce landscape for brand success on platforms like Amazon and TikTok.
✨ Highlights
📊 Transcript
✦
E-commerce trends shifting towards branding and storytelling over product quality on Amazon.
02:00Success of brands selling ideas rather than products, with examples like liquid death water and Dr. Squash Bloom Nutrition.
Power of placebo effects in marketing and influence of social media on consumer perceptions.
Alex's decision to not launch his brands on Amazon due to emphasis on branding and storytelling.
✦
The impact of stable products and influencer marketing on Amazon.
05:49Reach brand's success selling a $100 card wallet.
The importance of influencer marketing in rapidly growing Amazon businesses.
The challenge for new sellers to enter the market due to the Amazon flywheel algorithm.
The benefits and challenges of utilizing Amazon PPC to beat competitors.
✦
Challenges of advertising on Amazon.
10:58Importance of creating unique products to stand out and gain traction.
Developing a new protein product from unconventional ingredients like buckwheat to address market needs.
Focusing on unique selling points and leveraging influencers to effectively bring the product to market.
Significance of driving traffic to Amazon through external means to improve visibility and success on the platform.
✦
Strategy of bringing external traffic to Amazon listings to boost organic ranking.
13:09Amazon offers a 14-day attribution window to attribute sales to external traffic, even if it leads to financial losses initially.
Success stories involve spending millions to reach top positions and generate significant monthly revenue.
Momentum from successful products can drive traffic to new launches, creating a snowball effect.
Combining advertising and marketing efforts can further boost sales and brand visibility, leading to potential exponential growth.
✦
Importance of investing in Amazon with a substantial budget for rapid sales growth, leveraging social media for brand launch and traffic generation, and adapting to the evolving landscape of e-commerce.
15:29Emphasis on Amazon's credibility, customer trust, and the need for updated strategies to succeed in the competitive market.
Discussion on the impact of platforms like TikTok in driving traffic and the high costs associated with advertising on various platforms.
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Discussion on influencer costs vs. Amazon fees and success stories.
21:55Bloom Nutrition highlighted as a successful Amazon seller.
Mention of Amazon rules and consequences for violations, such as fake reviews.
Insights into Amazon's monitoring and penalties for unethical practices.
Experience shared about losing reviews, regaining customer trust through discounts, and quickly bouncing back after being banned.
✦
Importance of product testing on TikTok before launching on Amazon.
22:50Reviews play a significant role in consumer behavior and product success on Amazon.
Amazon is moving towards media advertising, giving opportunities for new brands with innovative ideas.
Emphasize the importance of focusing on product quality and innovation to succeed on Amazon.
Competitive pricing and a wide product range are key factors for success on the platform.
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Importance of pricing strategy in competing with Chinese sellers on Amazon.
27:51Emphasizes different price segments on Amazon, from super cheap to premium, and warns against falling into 'dead zones' where sales suffer.
Story of a successful Amazon seller who maintained higher prices and retained customers, demonstrating the value of pricing products strategically.
✦
Strategies for Success on Amazon.
31:02Raising prices on Amazon no longer negatively impacts organic position, revenue, or profitability due to changes in Amazon's algorithms.
Focus on customer retention and analytics to understand buying patterns and promote subscription services.
Selling products made in the USA can provide a competitive advantage and improve conversion rates.
Research and development are crucial for product success, outweighing the importance of promotional strategies.
✦
Importance of product preparation, problem-solving, and branding for success.
36:43Understanding American consumer preferences and creating appealing products and designs.
Using platforms like Piku for customer feedback on packaging designs before launch.
Comparing designs to resonate with customers and avoid failure.
Learning from past experiences to improve brand creation strategies for market success.
✦
Importance of testing and validating packaging, split testing on Amazon listings, and product descriptions for SEO.
39:12Brands like Goalie Nutrition facing challenges in the market due to slow adaptation.
Emphasis on creating new products consistently and not putting all features into one product.
Potential impact of external marketing strategies on brand success.
✦
Importance of strategic marketing on TikTok and Amazon.
42:52Leveraging influencers and ads is crucial for success on both platforms.
Significant investment and stock management are essential for Amazon growth.
Success on Amazon comes from finding a unique niche and innovating within that space.
Creating original products, like a new vegan protein product, is key to success in product development.
✦
Importance of investing in marketing expertise for effective competition.
46:42Google's marketing success over Olop through media leverage and higher marketing experience.
Need to network and learn from current market leaders to stay competitive, attend conferences and trade shows for valuable connections.
Power of social media for direct communication and learning, with a focus on Instagram for personal interactions.
Encouragement of collaboration and seeking guidance from experienced professionals like Alex for Amazon success.
✦
Importance of innovation and adaptability in working with others.
49:46Strategies that were once effective may no longer work efficiently.
Speaker expresses gratitude to the audience for watching and sharing the video.
Wishes success to viewers with their new brand.
00:00hello guys Alex fatov here and today we
00:02have an amazing guest he has the same
00:04name as me Alex and we're actually from
00:06the same city in uh in Ukraine we just
00:09had a conversation before this like we
00:11we we grew up like two two streets away
00:13from each other um so super exciting toh
00:17to have Alex here uh Alex is managing uh
00:22up to 1.5 billion dollars a year on uh
00:26Amazon for like some massive Brands and
00:28he knows exactly what's worth
00:30right now and he was also very well
00:32worth in e-commerce so we'll talk about
00:35e-commerce we'll talk about the trend
00:36we'll talk about Amazon we'll talk about
00:38some very you know exciting topics that
00:41I think would be valuable for
00:42entrepreneurs that that want to grow
00:44their business so Alex thank you so much
00:46for joining me today hey hello everyone
00:49it's crazy how world can be super slow
00:51super like you know little little world
00:54like I didn't expect be burning like
00:58City it difference with us
01:01yeah uh you know about Amazon like I was
01:05searching a lot of information when I
01:07was child kid and trying to launch my
01:09brand in Amazon and that was great
01:12information you can like find the
01:13product put it Amazon put your label and
01:16make a lot of money but honestly right
01:18now it's never work it's never I feel
01:21this old school model private level
01:24model do does not exist in the market
01:27anymore like all of my clients uh who
01:30was launching their product just
01:31directly on Amazon just fa just fail it
01:35fail it so hard like I know some success
01:38studies and case studies for guys who
01:41launch their brand uh in this year and
01:44they wasn't launching their brands in
01:46Amazon and I'm doing the same right now
01:48I'm launching my own Brands few my own
01:49Brands and even I have this all
01:51expertise in Amazon even we Amazon
01:53Partners we working together with Amazon
01:56and manage this whole amount of money I
01:58do not launch my brands at Amazon it
02:00sounds crazy but it's it's true I will
02:04explain why that happened uh my main
02:07thoughts because right now we living in
02:10media
02:11world uh and in US it doesn't matter
02:16what product you sell only matter the
02:19face it doesn't matter what product you
02:21sell yeah it's matter what PH telling
02:24about this product and who is telling
02:26about this
02:28product sometimes you can
02:30honestly selling sheit products but if
02:32people believe in the idea they will buy
02:35this uh just great supplement example I
02:39feel every everyone know about placebo
02:42effect yeah and if you drink in even
02:46supplement what doesn't exist work in
02:48material inside and but you believe that
02:51it work for you and look at Tik Tok
02:54right now they selling ton of [Â __Â ] like
02:56testosterone boosters the do you know
02:59sprays with pheron everything and they
03:03don't have better views I like Curious
03:06like like why this world does have
03:07better reviews it's like it's
03:10Placebo a lot of people sell Placebo uh
03:13and that's working that's working and
03:16all of crazy stories What I Hear last
03:19year that was about Brands who was
03:21selling idea not a product for example
03:24liquid Des I feel most of people know
03:27about this crazy d2c brand it's water
03:29with the schools they didn't do
03:31something new they create the simple
03:34water in the like bottle of beer but and
03:38it's like water is killing they did the
03:40marketing water is killing not not
03:42hydrating you not and they sell this
03:44idea and they create billion company Dr
03:48squash Bloom Nutrition a lot of Brands
03:51true classique in z2c Brands they did
03:54this super huge success story do not
03:56selling an Amazon regular product they
03:58were selling the idea
04:00and right now Amazon business become
04:03something like that too because in
04:05Amazon you have stable products stable
04:09category for example men wallets you
04:11have 100,000 men wallets in Amazon it's
04:14crazy it's no way how you will come to
04:16men wallets market and uh create
04:20something new and here was also the
04:22great example in men wallets for example
04:24when you com to Amazon you can see
04:25wallets for 15 bucks 10 bucks cheap
04:28wallets from China you you can see
04:30ballet for 20 $30 303 $40 it like great
04:35quality product for great price and what
04:38is between this it's dead zones because
04:41you buy only cheap China or great
04:44quality product and in this marketing uh
04:48come one guys called reach brand called
04:51reach they create great wallet like uh
04:54it's almost the same like wallet for two
04:57bucks in Alibaba almost right
05:00better quality but they selling this
05:02product for 100 bucks the card wallet
05:05and they did it super successful they
05:07even got a B seller in Amazon and they
05:08was crashing in Amazon their revenue was
05:11higher than all other brands but the
05:13product was the
05:14same like the same technique yes for say
05:19clippers but it doesn't matter like
05:20product Card Wallet card holder is
05:22called card holder they create brand
05:24behind
05:26this and yeah a lot and a lot of
05:29influencer marketing right like which
05:31kind of like makes sense from what you
05:33just said that you know all of these
05:35brands that are like big kind of like go
05:38out of nowhere let's say the business
05:39goes from like zero to like 10 million
05:41or 20 like whatever they have this like
05:43exponential growth the big part of that
05:47if you start kind of like looking into
05:49it like
05:50deeper it's it's almost in all of these
05:53cases like in you need to see like
05:55influencer marketing is also almost
05:58like kind of like mandatory to have
06:02right like as as part
06:04ofs and the main problem in Amazon right
06:07now it's Amazon flywheel it's like
06:09Amazon algorith I will
06:11explain that's when you have the stable
06:13niches you have like guys who have
06:1510,000 reviews 20,000 even 100,000
06:17reviews and it's no like way how you can
06:21come to this Market you will start
06:23selling cheaper okay you have other hund
06:25100 sellers who you selling cheaper
06:27already it's even no way to sell cheap
06:29cheaper than who is it's and it's no way
06:32how you will get 10,000 reviews because
06:34it's super expensive it's no black
06:36methods in Market how you can bring in
06:39not legal way and you should to spend
06:42like millions and millions of dollar
06:44just to get reviews and little bit went
06:46up in the organic searches and it's it
06:50not sounds like a great business right
06:52now but the brand who did success in
06:55Amazon in this year they change little
06:58bit scario of marketing they bring their
07:01all audience own audience to Amazon and
07:05when you bringing your own audience to
07:06Amazon you start to makeing more money
07:09Revenue per product for Amazon than they
07:11their existing customers do because
07:13because existing sellers in Amazon they
07:15have their own traffic with Amazon
07:16provides them and that's it when you
07:18bring a new traffic for Amazon paying
07:20commission for Amazon Amazon will just
07:22literally promote you in organic
07:24searches higher than your customers and
07:26all of these Brands they create their
07:28old AUD they create their own brand they
07:30create the own LTV products and bring
07:33all of this traffic to
07:35Amazon and they beat each competitor
07:37super easy I will explain you have like
07:39some Regal Marketing in Amazon like
07:41Amazon PPC pick click but the main
07:44problem in Amazon PC you start to be you
07:46beating against other competitors and
07:48you fighting for places in advertising
07:51but you fighting for traffic what
07:54already Amazon traffic not something new
07:57person looking to buy man wallet and you
07:59fighting this other competitor for spot
08:01that's it like Amazon story it's how you
08:04steal in traffic for your competitor
08:06that's it and it's not about bringing
08:09new sales to Amazon so and advertising
08:13is super expensive right now it can be
08:15like $3 per click in supplement it can
08:17be like $6 per click for
08:21omega3 crazy yeah like your margin can
08:24be like $4 and your cost per click it's
08:28$6 and your rate can be 10% even like
08:31sometimes it's 2% so it's no no way how
08:35you can Amazon right now super expensive
08:37and for example in supplement you can
08:40get one review for 150 purchases because
08:44nobody wrting review supplements and you
08:46cannot compete with existing Brands oh
08:48wow only one way if you will come to
08:51Media create your brand outsite is it
08:54start to sell your idea why your product
08:56is great and with your audience will
09:00come to Amazon provide them like some
09:02sort of discount and get your reviews
09:06and start to compete with other brands
09:08yeah Amazon Stills 60% of eCommerce
09:10sales and you should to be in Amazon but
09:12on different F so you should be like so
09:16from from from what you just from what
09:18you just explained it makes sense to I
09:21mean Amazon is still very powerful tool
09:23as you said like many like big
09:25percentage of all e-commerce
09:26transactions are happening on Amazon but
09:28you cannot look at Amazon as like oh
09:31I'll just go all in on Amazon itself and
09:33I'll kind of like go and hack all of
09:35these listings or we'll hack all of
09:37these keywords and somehow it will blow
09:40up right you have this scenario is
09:42suicide it's honestly suicide you lose
09:44all of your money you cannot compete
09:46Chinese guy price you cannot compete in
09:48product right now you to be in Amazon
09:51you should to create something new so
09:53you should to develop your own product
09:54you should to find the problem in the
09:56market and create solution for this
09:58problem for example in my protein just
10:00I'm launching right now protein from
10:03bakd it's like super do you know like
10:05rice and kinoa in US great but in
10:09Ukraine everyone you super familiar with
10:11bucket everyone in Ukraine familiar with
10:13bucket like myma was telling me if you
10:15want to be big child you should eat a
10:18lot
10:18of yeah and I discovered that bucket has
10:22the same amino acid profile like Meat
10:24and Fish and that fixing problem in
10:26vegan protein Niche because vegan
10:28protein don't have right like for
10:29example P protein don't have the right
10:31amino acid profile and absorption level
10:33of P protein super low and people you're
10:36drinking 20 gr of protein but your body
10:38receive like 57 and buet has the same
10:40Amino profile AIP like Meat and Fish and
10:44that's mean you got clinical studies
10:45that's working in the same way so you
10:48fixing this problem you creating this
10:50product you're going to influencer start
10:52to bring it this idea to the market hey
10:54guys we Dev protein would really work
10:58and you easily can come to
11:00Amazon because you will be bringing your
11:02traffic and if your traffic will be
11:04higher Amazon algor like everyone
11:08talking like amonree super hard super
11:11difficult honestly they follow one
11:13simple rule I called that Revenue per
11:16click Revenue per impression Revenue per
11:17product and total revenue per product
11:19how many money you bring it for Amazon
11:21of commission advertising fees and if
11:23you bringing more money than existing
11:24cooperator do in time frame period you
11:27will beat him in the organic that's it
11:29only what you need to do is to bring
11:31more outside traffic than he
11:33do that's why I I've seen even some
11:36companies they and I talked to a few
11:39people that that are adverti that are
11:41selling products on Amazon and they
11:43would advertise on Facebook for example
11:46and they would send traffic from you
11:48know from their like landing pages to
11:50Amazon and they would be like losing
11:52money right on on the front end
11:54transaction but they would get a
11:56customer on Amazon to kind of like push
11:57their listings U because kind of Amazon
12:00indicates it's like has some interest
12:03they would push their listings to the
12:04top and at some point it would have this
12:07like okay kind of natural already I
12:09don't know how how true it is like I
12:11want to kind of like verify with you
12:13that at some point listings have their
12:15own like momentum if you get them to a
12:17certain point um how accurate is this
12:20like or you you just have to constantly
12:22grind and send external traffic to it I
12:25will explain how it's working like few
12:27years ago that was crazy like you can be
12:29in first position in one day tomorrow
12:31you're like 100 plus right now
12:34everything in Amazon is stable super
12:35stable because Amazon provide
12:37attribution window in 14 days when
12:40Amazon recol data and then mean like
12:43they have this 14 days transaction
12:44period when nothing changed and you
12:47launch your product Amazon and next 14
12:49day you start need to start bringing
12:51sales more more more more more and when
12:53in this time frame period you start to
12:55bring in more than competitor for
12:57example B and C you start to become
12:59higher in organic position and it's
13:02super hard to make you down so you need
13:04to lose your stock or you need to have
13:07got better views to lose your organic
13:09because if you bringing traffic and
13:10bring the sale for you will be on
13:13top you need just bring money for Amazon
13:16so Amazon organic it's more like
13:18Investments you spending a lot for first
13:21it's no way how you can earn money from
13:24Amazon in when you're launching your
13:25product because it's super expensive
13:27super expensive to launch this in top
13:30I saw one success study for my client
13:32they spend like around maybe more
13:34million to just put a product to top
13:36position wow and how much how much that
13:39listing currently produces like it's
13:42more than like one and a half million a
13:44month oh wow so they spent a million
13:47dollars to get it to the top and now
13:49it's kind of already has that
13:52momentum oh interesting and it's working
13:55in fly effect for example if you succeed
13:57in one product you can start to create
13:59your other products behind this
14:01brand and they will have higher velocity
14:04than you will launch that from scratch
14:08uh because your product will bring
14:10traffic for your other products also ah
14:13you can comine this advertising in
14:15marketing in product page like hey we
14:18have also other this three
14:20product so for people let's say you know
14:23for people watching we probably have
14:25some people already um like advertising
14:28Maybe elsewhere maybe they're doing I
14:30don't know 100 200 300,000 per month in
14:33sales in
14:34Shopify like what would be like I mean
14:38at least in your experience maybe you
14:39work with clients like that that come to
14:41Amazon at that point where they they're
14:43generating traffic externally bringing
14:45it to Amazon what are the expectations
14:48people need to have in terms of getting
14:49their listings some yeah like uh first
14:53what they need to know Amazon it's not
14:55about like low budgets and long time
14:58period to wait
14:59for example you have like $1 million
15:01budget per one year in Amazon you should
15:05to put this one million in one
15:07month oh no [Â __Â ] yeah
15:11because your competitor bring it sales
15:14right now he's doing like for example
15:16100 sales a day you need to start
15:18bringing 1001 sales a day to beat
15:21him and if he will not put more money
15:24than he do you will not beat him so here
15:27is a problem and and if you want to
15:30launch your brand in Amazon for example
15:32how I will do it I'm right now launching
15:34social media start to Bringing traffic
15:35to my website to my Shopify and in one
15:38day I will switch my bottom buy it uh in
15:41Shopify like buy it in Amazon we'll
15:44write to all my customers huge email hey
15:47hey guys we're launching our brand in
15:48Amazon heree 30% discount what we
15:50providing for you because we're
15:51launching for Amazon you will be like
15:54happy if you will leave review and if
15:55you will like our product just start to
15:58shoing and start to do start to doing
16:01all Facebook Tik Tok advertising all
16:03advertising to Amazon because after you
16:07prove your idea and your product is
16:08ready and you already selling it Shopify
16:10and do it to profit yeah you can lose
16:13your three two three months of profit
16:15but bring this all traffic all your
16:17money to
16:19Amazon and succeed in Amazon in this
16:22case and you will bring much more money
16:24in longterm period because if you Amazon
16:27will get first position
16:29organic searching for like top 10 even
16:32you will get a ton of sales it's still
16:3460 more than 60% of e-commerce sales in
16:36Amazon so it's if you want to make
16:39really good money you should go to
16:42Amazon wow this is fascinating this is
16:44from the guy who's actually who's like
16:46Brad and bothers Amazon but as you said
16:49the the the sequence of of how you need
16:51to approach the business is is changing
16:54because of the social media because of
16:55the consumer Behavior right and and all
16:58of the research that PE all of the
17:00research that people do basically before
17:02the purchase like Amazon is is a place
17:04that people they trust it's been around
17:07for a long time people know that they
17:09get the customer support they get the
17:11refund they get all of the customer
17:13service taken care of but then like just
17:16that first stage is has changed and
17:20evolved like have have you seen that
17:22kind of like gradually changing over the
17:24years or when Tik Tok was introduced
17:27like it was just kind of like like very
17:29Fast Change how was it happening yeah
17:30like in Amazon everything changes so
17:33fast and that's why you cannot find
17:36great information about Amazon business
17:38uh in uh outside of Internet because
17:42like everyone who is teaching you how to
17:44build your business Amazon just how to
17:46create account in Amazon how to put
17:47label and how to do advertising it's not
17:50about selling the
17:51product and you in Amazon everything is
17:56stable right now super stable and you
17:58you cannot come with this old ideas you
18:00need to find the people who did success
18:03in this year and who know what they did
18:05and for my experience and what I was
18:07looking for the market eCommerce Market
18:09it's only e-commerce brand cool
18:11e-commerce brand succeed on Amazon right
18:14now interesting Everything Has Changed
18:17Tik Tok provides super great right now
18:20super great uh traffic
18:22Source because Facebook not cheap Google
18:26AdWords not cheap Amazon advertising
18:28crazy
18:29expensive uh Tik Tok super cheap like
18:32yeah influencer can cost you like
18:35$1,000 a month plus 20% from your
18:38product but it still will be much better
18:40than you paying for Amazon Amazon fees
18:42Skyrocket for five last five years it's
18:45skro in like from 30% in Middle to 60
18:4870% in Middle you paying more storage
18:50fees more Amazon fees more advertising
18:53fees everything it's Amazon not Che
18:56business right now and your can be like
18:5910% 15% in Amazon in total when you can
19:02do right now in Tik Tok still 45 50% or
19:0530% of your Mar and you will get your
19:08sales what and you will got your money
19:11to start to build your business in
19:13Amazon wow you probably familiar with
19:15Bloom right like bloom graen bloom
19:17nutrition Bloom nutrition so they have
19:20had I mean they had massive success I
19:22was told they were making like 100
19:23million a year on Amazon is that
19:25accurate yeah it's right and crazy story
19:28about Bloom nutrition Bloom nutrition
19:30paid for Amazon more than 1 million for
19:32the banner in main page banner and
19:35Amazon was promoting them everywhere
19:38like and but these Founders didn't know
19:41Amazon rules and they was doing all
19:44Trick uh black met trick like buy one
19:47get one for free for
19:49review you you cannot do that no no no
19:52no no no no no you you never do that
19:54never do know like everyone every guy
19:57who is selling Amazon long per no it's
19:59like 100 100% you will be banned 100%
20:03there's no way how you will not be
20:04banned in this case scenario you
20:07know how how will they find out about
20:09that like do they do research do they
20:12Amazon Amazon controllers is super hard
20:14like because Amazon main problem was
20:16fake reviews and Amazon have ton of uh
20:19people who is controlling that uh inside
20:22of Amazon they even search in Facebook
20:24Publixs and if you see your product in
20:26Facebook group to get free reviews they
20:29can ban your product they was Banning
20:31whole groups like for example like
20:33thousand sellers was offering product
20:35for free in Facebook group and they B
20:37all Sellers from this group that was
20:39happening like still happening like a
20:41lot of times never buying riew
20:44never wow that is crazy yeah and bl was
20:47doing that because they like d2c sellers
20:50they not Amazon sellers and I feel they
20:52didn't know that uh because if they like
20:55ask some cool Amazon guy who sell feel
20:59he will say no no no way no never do
21:01that and even when Amazon provot that
21:04even they pay us a lot of money Amazon
21:07block them they get
21:10banned uh and that was crazy because
21:14Amazon delete all reviews delete all
21:17linger yeah they get unbanned but with
21:19zero reviews and the funny stuff on this
21:22case they write a mail for all existing
21:26customer hey guys we lost our old
21:28reviews because we didn't know we do
21:30some blackhead texting we like sorry
21:32about that and we providing you discount
21:34for our product uh and we'll be happy if
21:37you buy it in again in Amazon and uh
21:40they got the seller in second day oh
21:43really they're back they're back to the
21:45top yeah they're back to the top in
21:47second day with zero reviews like oh wow
21:50that is great because because they have
21:52their own customers not Amazon customers
21:54oh wow when you launch your brand like
21:56do you do you want to do like Tik shop
21:58as well like do you see that as a great
22:00opportunity yeah it's great opportunity
22:02right now it's commission is
22:048% Amon it's crazy more City like it's
22:07uh you should to start and like I I call
22:11this dry test when you creating the
22:13product you have Theory like your
22:16product will work because of next
22:20next uh and you should to test it and
22:23for me like Tik Tok right now is the
22:25best platform to test my T because I
22:27will get reviews I will get feedback for
22:31customer who will show me for example if
22:32my packaging will be damaged I will get
22:35this from Tik Tok and it's do not hurt
22:37me if I will send this product to Amazon
22:40and Amazon customer will receive damage
22:42package it I will get get one star
22:43reviews and my listening is
22:45De no way how you can delete this
22:47reviews in you can delete in Tik Tok you
22:50can not care about reviews so you should
22:53to test your theory in Tik Tok before go
22:57to Amazon you should know everything
22:59about your product you should be 100%
23:01sure if your product is great and this
23:03will be working Amazon because if am in
23:06Amazon your product will not have 4.3
23:09star reviews you'll
23:11that you you're that in terms of like
23:14kind of just consumer Behavior or you're
23:16that in terms of the algorithm yeah
23:19algorithm and consumer Behavior because
23:20everyone in Amazon Shopping product
23:22would have four and a half stars and
23:25above and you have old guys who did
23:29their reviews 5 years ago when that was
23:32in illegal waves like all most of the
23:35cell was doing reviews in il legal ways
23:37and Amazon do not delete this yeah
23:39Amazon delete Millions Mill millions of
23:41millions reviews but some of them still
23:44exist and it's no way how you will
23:47compete with 4.4 Star product when your
23:51product is four
23:52star but his product can be much much
23:56worser than your but he get you still
23:58have the Ser so just you know psycholog
24:03personality people just come and open
24:05okay I see like five sellers this got
24:0710,000 reviews 4.4 and other have three
24:10star reviews I'm going to buy for I
24:12don't want to look nobody even reading
24:14about products in Amazon like I feel 70
24:1880% sales uh there's people looking
24:22photos reviews pricing the how do you
24:26see W this this is so F this is so
24:28fascinating like how do we see this
24:30evolving from from here on like last
24:32let's say the next like five years like
24:35in terms of Amazon like all of these
24:36external platforms all of the media as
24:39you said like media channels um like how
24:42do where do you see it goes from here
24:45yeah right now I see Amazon start a lot
24:47of coping uh Media stuff for example
24:49they launching the d2c uh um not D DSP
24:54it's called demand side platform
24:55advertising they trying to make
24:58advertising inside the platform for
25:00social
25:01media so they forcing sellers to promote
25:05their product outside from Amazon and um
25:10all of these young brands with great
25:12idea with great product crashing old
25:15sellers because it's if seller has this
25:1810,000 review product but it's 10 years
25:22old it's no way have new product with
25:26better with better functional it or
25:28better taste depends on N uh they cannot
25:33compete new product you have more
25:36opportunity is an old product so Amazon
25:39going in this way and I feel like young
25:41Brands will more beat old brands in next
25:46few
25:47years interesting great idea you should
25:50to great have a great idea and not only
25:52price and product
25:54quality M here some yeah you can go the
25:59the like I was I was always fascinating
26:01you know fascinated on Amazon like
26:04Amazon is great platform where you can
26:07see like you know obviously in terms of
26:09the price it's it's it's very
26:10competitive so uh you can get you can
26:13get some products for like $10 like $15
26:16$20 I was always fascinating how how
26:19these um how these people are actually
26:21making money like can you make money
26:24Amazon like 60% plus sellers is Chinese
26:27seller
26:29oh and it's no way how you can beat them
26:31on price because they can produce
26:33million of units they will ship it
26:35cheaper they will not have manufacturer
26:37cost what you paying for manufacturer so
26:40never try to sell cheaper than that in
26:43Amazon never right now all products what
26:45succeed even this liquid Des M nutrition
26:48Dr squash TR 6 they they have higher
26:50price than Market R wallet they sell in
26:53card H for 100 bucks when is that in
26:55Amazon cost 10
26:57bucks
26:58in in us it's super huge market and
27:01people like uh people proud of middle
27:06the America proud of middle class that
27:08people can buy great product for a great
27:10price for great great
27:12quality and in Amazon right now it's not
27:16error of uh decreasing the price
27:18everyone right now increasing their
27:20price if you have good product you can
27:23be more higher price than market and you
27:26will still got a best salary and best r
27:28is there like a sweet spot like in terms
27:29of the margin like gross margin of the
27:31product that people okay if your gross
27:33margin is like this then probably
27:35doesn't make sense or margin on Amazon
27:37would make sense any kind of like you
27:40know let's say 3A or whatever like I
27:43will explain here some tricks in pricing
27:46you have in
27:47Amazon you have I call the zones um you
27:51have for me four zones in Amazon like
27:53super cheap Zone it's like the cheapest
27:55product from China no no Prime buy like
28:00wallets for8 don't go there yeah don't
28:03go there never go you have like it's Al
28:05Price you have reg next one you have
28:08regular price in Amazon it's the lowest
28:11price for Prime like 15 20 bucks it's
28:13lowest lowest price what you can buy buy
28:15wallet next day shipping short price
28:19segment it's called middle class segment
28:22it's 30 40 bucks product great product
28:25for great quality for great price price
28:29and you have premium segment it's like
28:31$80 $90 or 60 from 60 to
28:35$90 it's like premium quality product
28:38and between these prices it's dead
28:42zones because for example you have like
28:45wallet for 15 bucks and for 40 bucks and
28:48you know it's cheap China great plur
28:50what is behind it's dead zone and this
28:53dead zones no
28:56sales so you should to explain your
29:00pricing of your product if you're
29:02selling cheap that's because why if
29:04you're selling middle that's why if you
29:06sell a premium that's why never be in
29:09dead zones
29:11never have you seen any any Brands sorry
29:16for inter rapping like have you seen any
29:18brand succeeding was that like premium
29:20or like of course of course I I have
29:23great story of my customer he was
29:25selling like the best br in the United
29:29States top seller on Amazon and I was
29:31forcing them like hey guys let's raise
29:33the price for $10 they was selling like
29:35Alex it's no way like we selling this
29:37product few years for 1999 and and we
29:40succeed we like first seller it's no way
29:42how customer will buy it for 10 bucks
29:43more and I open their analytics and I
29:46see retention customers it's like less
29:48than 10% uh less than I remember it was
29:51the even less than 5% customer who
29:53bought this product in second time so
29:56mean 95 customers is every time new
29:58customers and they never know what
29:59prices was before and we a lot of
30:03sellers trying in Amazon change prices
30:04for $1 up one dollar down it do it never
30:08works it never works we change price in
30:1010 10 bucks in one step and we got ton
30:13of profit I cannot say exact numbers but
30:16that was super success so so their so
30:18their their profitability has increased
30:21right they and the revenue increase the
30:24funny stuff even their organic position
30:26increased oh because
30:29of because of that matri like you said
30:32right Revenue per Revenue per customer
30:34Revenue per yeah because few years ago
30:37if you raise your price Amazon will
30:39crash your an
30:41kick right now it doesn't matter oh
30:44really so before it was like that Amazon
30:46was yeah and a lot of sellers was scary
30:48about raising price because you're
30:49raising price for two bucks and your
30:51organic position went down and you
30:52spending like 100,000 to get your
30:54organic position back so Amazon kind of
30:57like understand the dynamic that's
30:58happening right now right yeah and
31:02change way that
31:04way wow one thing that you mentioned
31:07right the retention uh and how often so
31:11you can see that data on the back end of
31:13your like Amazon account
31:16yeah nice you have all of this analytics
31:19inside your account nice and and then uh
31:22also like uh you know there's subscribe
31:24and say feature like on Amazon uh like
31:27all all of that like are there any let's
31:30say in the supplement category like are
31:32there any benchmarks what you have seen
31:34like what percentage of customers
31:36usually like go after you know was that
31:38option like 20 30% it super depends on N
31:42for example in cosmetics you can have
31:4430% of customer who buying your product
31:46second time you have like only some of
31:49customers have like doctor squash they
31:51have like men disant and I feel they
31:53have like 40% of uh returing customers
31:58and they promoting subscribe and save
32:00first it's harder to in Amazon you have
32:02you can see if they promote your
32:03subscribe and save program you will see
32:05buy subscribe and safe instead of buy
32:07one time and one time much expensive
32:09purchas and subscribe and
32:11safe MH so depends of Niche if you're
32:15selling like umbrella people will buy
32:17one time in your life umbrella and
32:19that's it and the the main trick
32:21here you can raise price even with not
32:25that great quality product because for
32:27example in umbr in umbrellas to know
32:31which product is the best you should to
32:33order all of them and okay this one is
32:36the best but nobody does that say order
32:39only one
32:42product interesting so um on Amazon like
32:48are there any specific like categories
32:50that you see are like blowing up that
32:52are like you know like or that have like
32:55a lot of potential right now is super
32:58huge trend for made in USA for products
33:01for example could that develop in USA
33:03like Cosmetics supplements it's great
33:06but it's super do you know
33:08super like blood ocean niches is super
33:12hard competition but is a lot of uh
33:15profit in US everything can work but you
33:18need to just create this idea and prove
33:20this idea for example did you think
33:22someone can create new water brand and
33:24blow up the market but the guys did this
33:28liquid s right yeah say you have your
33:30listing and it's made in USA that by
33:32itself could be like an advantage and
33:34and gives you the the rank yeah like all
33:37of the stuff sugar free gluten free like
33:40made in USA it's improving your
33:42commercial rate uh not doesn't not
33:46more your people will buy product
33:51because of your product not because of M
33:53in USA in first touch and second what
33:56will improve your conversion is this
33:58tricks but still main is your product so
34:02you should spend more time more money to
34:05research and development then how to
34:08promote your product because if you do
34:10great preparation job find great product
34:13great problem solution in the market
34:16invest money to Great branding super
34:19great branding you
34:21will spend hundred time Less in
34:25marketing mhm
34:28interesting so branding is like any
34:31particular like so when it comes to
34:33branding like are there any colors or
34:36any like or it just like has to be
34:38different from other people 100% um do
34:42you know um running this all my Amazon
34:46experience I find some Tru in
34:48branding like I'm from Ukraine and you
34:51from Ukraine and you know what what we
34:53like Americans doesn't like yeah and I
34:58got in like all this years my opinion
35:01doesn't matter never I have super great
35:05case I order Super Famous Turkish Studio
35:10Design Studio for a lot of money like I
35:12spend ton of money for them and they
35:14create for me my protein packaging
35:16honestly I love this proage I was
35:19looking for this great I like this and
35:22in US you have um I know two platforms
35:26one called P for called in when you can
35:30buy American opinion Americans yeah and
35:34I paid for the Americans I took my
35:36product and three my best competitors
35:39and say who will buy you who will you
35:41buy and
35:42why and my product win
35:464% and I say no
35:49way I spent ton of money to create the
35:52perfect design and like nobody likes
35:55this in America and okay okay I went to
35:56bance just find three designers super
36:00cheap designers and say guys hey guys
36:02you can do whatever you want do whatever
36:04you want in packaging if this pack will
36:07win in P it will pay you extra two time
36:11extra and the cheap guy creates a me
36:13packaging will win
36:1564% oh wow yeah like okay doesn't matter
36:20I'm launching this packaging okay if
36:22Americans like this okay I do you you
36:25need to know this main thing like you
36:28make a product for them not for
36:31yourself you're making product for your
36:33customers so this platforms like piku
36:37this is crazy like so these platforms
36:40like piku uh by the way yeah piku is um
36:43it's a platform where you can basically
36:45get opinions of people like that are you
36:48know kind of like give them like
36:49different options of packaging and and
36:52you're pretty much asking them which one
36:55would they would they would they buy
36:56right right cor correct and how many how
36:59many like people are being asked like
37:02like what is a sample
37:04size uh didn't like how many people
37:08would you ask like how you can ask like
37:10thousand can ask 100 uhhuh you can ask
37:13thousand people like dollar per
37:16person dollar per per one of these
37:19opinions yeah so not
37:21expensive wow and you do that so all
37:25your interesting so with all of the
37:27customers like all of the clients you
37:29worked with all of the clients you've
37:30helped like this is like must have
37:32before you launch on amaz must 100% must
37:35have because if you will not create
37:37product and design what Americans love
37:39you will failed 100% failed because they
37:41love like big big uh words do you know
37:45like huge titles and you need to know
37:48all of this when you creating your brand
37:51wow so that that was a good learning
37:53experience for you and may think you do
37:57don't need to compare between your for
37:59example you create five designs and you
38:02can like compare between your five and
38:05have a winner after you had a winner you
38:07need to compare you with the best
38:11competitors and before you win like 50
38:1460% you shouldn't love this product
38:17before you win 50
38:2060% four opinions for example you have
38:22four opinions do you know and you need
38:24be 50
38:2560% oh wow interesting so so you do
38:29basically several several rounds of this
38:31like validation and testing your
38:34packaging before you move forward with
38:36it yeah yeah for example in my even I
38:40got my vegan protein uh I have like
38:42masks in a packaging little masks and
38:46there was little bit angry and some guys
38:48WR this is
38:50racism and okay you decide okay we got
38:53this and we make this cute you know and
38:56it's working right now so so you can
38:58have this little answers what will
39:00change your
39:02packaging wow this is this is
39:05interesting so can you run like split
39:08test on Amazon for your listing kind of
39:09like to yeah but the main problem you
39:12launch split test in Amazon for existing
39:15product you should to do that before you
39:17create the product Oh not when you
39:19already have the
39:21product oh wow how do you write the
39:24product how do how do you write the
39:26perfect product this destion for Amazon
39:28like like what do you have to stack in
39:30there do you have to focus on it even
39:32you know like no focus on this because
39:35CHT con create for you perfect perfect
39:39right about your product uh nobody in
39:42Amazon believe me nobody reading it
39:44nobody everyone in Amazon doing it for
39:46keywords for indexing and to be to
39:50people can find you in search that's it
39:53it's more like SE stuff than to sell
39:57your product you need to describe your
39:59product what the product do and how
40:03people should work this product in your
40:06photos so infographic in photos you
40:09should to have like it's the
40:11main you're explaining about your
40:13products not in title title descriptions
40:15you're planing for this you're working
40:17with like massive Brands like like H H
40:20how how are they catching up like are
40:22they catching up to this TR or they're
40:24like slow no they cannot I will explain
40:26they don't have product what can compete
40:28with young
40:29Brands they live in the end days do you
40:33know I see all of my customers they just
40:35more my clients going slow slow down
40:38down and down oh wow some of super huge
40:41brand in Amazon just dying for example
40:43take a look of goalie
40:45nutrition what is goalie nutrition apple
40:48C vinegar gam oh yeah goalie ah yes they
40:52was oing and five days ago I read
40:55article they almost bankruptsy
40:57no [Â __Â ] yeah like five days ago I saw
41:02articles they they've been they've been
41:04going like this they went from like zero
41:06to like and I open Google Trends and I
41:08was shocked I open Google Trends right
41:11go and nutrition apple CD guard it's
41:15zero that is crazy I know they're trying
41:18to fight they introduced these some some
41:20new newer products they trying not to be
41:22over Reliant but I don't know yeah they
41:24was too slow they was too slow I feel
41:26for example blue nutrition succeeds that
41:28hard because they create like now 70
41:32skes 70 SK for each
41:36TCH they doing so fast that they
41:39creating new new product so fast and
41:41goal create like four products in five
41:44years oh interesting they like put all
41:47in in one product you shouldn't do this
41:51uhuh you shouldn't put everything in one
41:53product that's interesting let's take
41:54goalie right as a kind of an example of
41:56this like have they dialed in like this
41:59external let's say Tik Tok strategy or
42:02like have they mastered that or maybe
42:05that's a reason they're declining um I I
42:08don't know like I just write this
42:10article and was shocked I didn't know
42:12details uhuh go I didn't s them on Tik
42:15Tok or social media maybe they was
42:18facing some problems but Bloom is heavy
42:20on Tik Tok right Bloom everywhere Bloom
42:24everywhere they cran Tik Tok friend of
42:27mine is running kiala
42:29nutrition I don't know if you know like
42:31it's also I think up up and coming um I
42:34think they're doing okay on Amazon
42:36they're they um they're bestseller on
42:39Tik Tok shop
42:40actually they followed exactly the
42:42strategy that you outline they they went
42:45have it with Tik Tok influencers uh
42:48organic first then they would push those
42:50with ads and they would push them to to
42:52Amazon their website they build a good
42:55like uh stream of returning C custom
42:57subscribe and save and um yeah and after
43:01you need find guys who doing great
43:03advertising in Amazon and that's
43:07it because still Amazon advertising it's
43:10like 40% of your sales in Amazon and you
43:12should to have someone who running get
43:15super great
43:16MH like you
43:19guys uh depends it's few great
43:24companies we work only you know like uh
43:27um in few years we got we was working as
43:29ton small sellers but honestly we
43:32sometimes [Â __Â ] up in small sellers
43:33because for us easier to make from 10
43:35Millions 15 Millions than from 1 million
43:38one and a half because am it's again
43:40about huge budget and huge risks it's
43:42not business for small sellers it's
43:45super set but Amazon it's about big
43:48money if you want to do big you should
43:50to go to Amazon if you don't have this
43:52opportunity to have a lot of money you
43:54will die in Amazon the problem in cash
43:57flow because when you grow in Amazon you
44:00should to have more and more stock and
44:03it's huge money investment because if
44:05you round out of out of stock you're
44:08dead in Amazon you will spend a lot of
44:10thousand money to recover your Amazon
44:12ranking and you should to have this do
44:15know or credit line and or some
44:18Investments to round your business
44:20Amazon without
44:21that guy with money will beat you easily
44:25oh wow it's sad because do you know in
44:27Internet you have like this ton of
44:28stories how with $5,000 I become
44:31millionaire in
44:32Amazon not in 2024 oh wow you can do
44:36that in TI or in Shopify still but not
44:38in Amazon or if you find something
44:41something special for in Amazon and you
44:43got like it I want to understand your s
44:45process like how you're launching new
44:46products let's say was this back with
44:48product like is it like is there like
44:51uptrend like are you looking at like
44:53uptrend like back weed or you just
44:55decided like okay this is like
44:57Innovative product with a good angle and
44:59then you'll figure out the whole
45:00marketing yeah he'll hear everything
45:02about marketing for example like I feel
45:05you know about Sheila it wasn't exist
45:08one guy find Star product and say I'm
45:11going to link to Sheila J in media and
45:14he create Niche
45:15behind they're like SOS the guy from
45:19transformation Factory uh he went to
45:21shark T he provides this stuff to the
45:23market and he creates this Niche you
45:26creating if you want to be success you
45:28need to create something in existent
45:30Niche you don't need to fight with other
45:33competitors if you already fighting with
45:35something with something you will you
45:37will lose 100% you need to be first guy
45:40who innovates something for example my
45:42Innovation was in vegan protein
45:44Niche it's some some new sort of vegan
45:47protein and why it's better and you
45:50should to be this first guy sometimes
45:54you have success studies when you second
45:55for example do you know all pop oh yeah
45:59they create this first water yeah and
46:02then poppy comes in right and then all
46:04the people yeah and they crushed them
46:07because they was using a lot of media
46:09yes sometimes you have this experience
46:11but why poppy crushed because they was
46:13higher experience in marketing than olop
46:16Founders so so poppy is out selling
46:19ollipop yeah just write in Google TRS
46:22right now write compare compare Google
46:25TR O pop and po
46:27I'll do it can I do this right now yeah
46:30oh yeah oh wow you see this right yeah
46:34crazy they are they funded like did they
46:36did they F the business with it I don't
46:39know exactly details but they saw this
46:40in Google transl like well the second
46:42guys beat first game c it's crazy and
46:45that happens it happens because that's
46:47what I telling you if you don't have
46:48money to invest your product and promote
46:50it well the guy with money can come and
46:52just beat
46:54here and it's nothing what you can do in
46:57case scenario so you need be sure to
47:01launch this brand you will do great
47:05like better to from for my experience to
47:09every time in this in this business you
47:11should to buy some expertise you should
47:14to come to people who already in the
47:16market right now not for the person who
47:19sells his business one year ago you need
47:21to find the people who selling right now
47:24and ask them hey how to do that better
47:26right now mhm and you should to buy this
47:29expertise because if you will not have
47:32this someone can kill you so fast with a
47:35huge expertise how do you where do you
47:38find like do do you use any platforms
47:40like Clarity FM or like where do you
47:42find the people to kind of you know find
47:45that expertise I feel for me the best
47:48way was just net workk some conference
47:51for example my best deal deals for and
47:54best supplement manufacturer ingredient
47:56guy I found them in conference just
47:59random guys who bring something new to
48:01the table any specific conferences you
48:04would recommend for like e-commerce
48:07entrepreneurs I cannot recommend Amazon
48:10conference because honestly it's not
48:12that great information out of dat but
48:15you can find right persons you can visit
48:18some nbox for Amazon conferences some I
48:21feel trade show even trade shows for sub
48:24for
48:25manufacturers um can be social right now
48:28social media exist you can just write
48:31direct to some go on Twitter message
48:33whoever you want to reach pay for I have
48:36message in my Instagram but honestly I
48:38answer it almost every time like just
48:40for for free just someone asking me hey
48:42Alex how to do that here's the answer or
48:45can you some suppliers or something that
48:48every time asking and I feel a lot of
48:50people asking man this is this is this
48:52is fascinating conversation H how people
48:54can connect with you oh I feel just in
48:57Instagram the best way because do you
48:59know in Instagram you have this faces of
49:01people and you remember faces but when
49:03some random numbers writing you to the
49:06uh WhatsApp or like direct message you
49:08who are
49:11you for
49:14sure Alex it's a great it's a great
49:16pleasure connecting with you so yeah
49:18we'll link Instagram with Alex so if you
49:20if you want to learn like Amazon maybe
49:22you already have like successful brand
49:24you want to just like maximize your
49:26Amazon potential Alex is your guy been
49:29in the game for a long time se's what's
49:31working can guide you in the right
49:33direction and uh you know it's it's it's
49:36as you said it makes so much sense to
49:38work with people that are constantly on
49:40edge and and constantly see what's
49:42working because the things that have
49:43worked a few years ago are not are not
49:46as efficient
49:48anymore awesome um yeah thank you thank
49:52you Al much yeah thank you so much for
49:55watching everyone and Alex um yeah thank
49:58you so much for sharing and uh wish you
50:01all the best with your new brand thank
50:03you
50:09so
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