00:12what's up for sale by owner friends
00:14this is adam schechtman and i want to
00:16welcome you to for sale by owner
00:19insider where we give you an industry
00:22to selling your own home now today we're
00:24tackling one of the web's
00:26biggest real estate secrets on zillow
00:29and that is the meaning
00:30behind views and saves and what they can
00:33tell us about our listing
00:35once it goes live now we'll also be
00:37diving into a little
00:39known seller secret that most for sale
00:43aka fsbos and also most real estate
00:46don't even know that can help give your
00:49listing more exposure on zillow
00:51and help you boost those views saves
00:54and ultimately buyer tours okay
00:58you're psyched to sell and list on one
00:59of real estate's biggest online
01:02zillow your heart starts beating your
01:05sweat begins to brew
01:07and you're wondering how many people are
01:09actually going to fall in love with my
01:10house enough that they're going to
01:12actually schedule a showing
01:14one of the things that i really love
01:16about zillow is that they give you
01:17two key markers that can tell you how
01:20your listing is doing
01:22one is views and the other is saves
01:25now usually when you first launch a
01:28those start to rack up right away see
01:31immediately once your listing goes live
01:35those numbers really start to accumulate
01:38up and in other cases maybe not
01:42now as important as views are and they
01:46give us a deeper understanding of how
01:48our listing is actually performing
01:51whereas views actually show us
01:54that we've earned the attention of a
01:56buyer it's the saves that give us
01:59more of an intent or demonstrate
02:03a willingness to take action after a
02:07now it's really easy to get caught up in
02:09the numbers early on
02:11get super excited or really discouraged
02:15what can these numbers really tell you
02:18or the house itself so check this out
02:22some number crunching and they took a
02:24look at the number of saves and its
02:26relationship to how long
02:28it takes for a property to actually sell
02:30and what they found was
02:32if within the first week your house has
02:3630 or more saves there's a good chance
02:39that it'll only take
02:40two weeks or less to sell on the other
02:45if your home has 10 saves or less
02:48during that first week there's a good
02:50chance that it's going to take
02:5230 days or more to sell now this also
02:55seemed to translate into some sort of
02:58into how much money you're going to net
03:00at the end of the sale too
03:02so to the point where for every
03:09zillow found that especially early on in
03:13there was close to a one percent
03:16increase in the probability that your
03:19house is going to sell
03:20at or above listing price what
03:24so if views are giving us some insight
03:27into the attention that our listing is
03:29and saves are more of a litmus test of
03:34then what can both numbers tell us are
03:37buyers getting excited when they see our
03:39are they being disappointed or somewhere
03:42in my experience we can do a quick
03:46both of those numbers that really gives
03:49into how well our house is doing on the
03:53let me show you what i mean once your
03:56listing goes live and has had a chance
03:58for a couple of days all you need to do
04:06and divide it by the number of views
04:11and when you do that you get what i call
04:14index how hot is our house on the market
04:16how well is it performing compared to
04:20now i've calculated this hundreds of
04:22times maybe a thousand times across
04:24all over the country and what i found
04:28if your home heat index
04:31is five percent or more
04:35okay that's five percent then you've got
04:38a solid listing okay it's performing
04:40pretty well i've seen this number go up
04:43now that's an exception to the rule and
04:45certainly depends on how hot the market
04:48but five percent or more you're in good
04:51if you're seeing a home heat index of
04:54or less well there's a good chance that
04:57it's not performing as well as it should
05:00maybe there's something going on with
05:01your presentation or otherwise
05:03and you should take a look at maybe
05:06anywhere in between is pretty typical
05:10most listings obviously you want to just
05:15as a guideline and they can vary
05:17depending on what market conditions are
05:19it's a seller's market is it a buyer's
05:21market even the type of
05:23city that you're in can really have an
05:27how many saves and views that you're
05:29getting a lot of the larger metropolitan
05:32actually get higher levels of saves and
05:34views obviously because they're more
05:36and then some of the smaller cities even
05:38if they're in the same area tend to get
05:40less saves and views so don't be
05:44what's most important is that you have
05:47how well your property is being
05:51when it's listed online and how it
05:53compares to some other
05:54comparable properties in the same market
05:57so i encourage you to
05:59do a home heat index calculation from
06:01time to time on your house
06:03and also in comparison to other local
06:06properties that are similar to yours
06:08to see if it's over performing or
06:11just in line with the rest of the
06:13properties obviously we want to stand
06:16it may require us making some
06:18adjustments to make it more
06:20attractive and occasionally we'll put
06:22some links down below
06:23to resources that will help you do just
06:26before we wrap up today i want to share
06:28with you one more piece
06:30of for sale by owner insider
06:31intelligence one that can really help
06:33boost your presence on zillow and help
06:36you edge out the competition
06:38and believe it or not it's as simple as
06:41by creating a video you not only give
06:44a more convenient sort of interactive
06:47way of touring your home
06:49but you can also increase your rankings
06:52on search results i reached out to
06:55zillow and talked to them about this
06:56personally and they said that the reason
06:59for this is when you include a video
07:01it actually appears as a more complete
07:05listing and there a logarithm allows you
07:09come out on top of search results
07:10whenever someone's organically searching
07:14so be sure to include a video along with
07:16those pictures your descriptions
07:18and all the other pieces so that you
07:20have a complete listing
07:22and edge out that competition i want to
07:24thank you for joining me today
07:26please click the like button and also
07:30button so that you don't miss out on any
07:32for sale by owner insider secrets
07:34i'm adam scheckman i'll see you on the
