00:01there's a lot of talk about
00:02sustainability at the moment but what
00:04does it all mean and how does fair trade
00:07fit in well sustainability is about more
00:10than the environment in the same way
00:12that fair trade is about more than just
00:15prices they're both about people and
00:18meeting their needs today without
00:19compromising the needs of people in the
00:21future to do this our economy societies
00:25and the environment all need to be
00:26sustainable and you can't tackle any of
00:29these on their own as they're closely
00:31interconnected so for fair trade
00:33sustainability is about working on all
00:36of them whether it's fighting for a
00:38living wage for workers training Farmers
00:41to be more resilient to climate change
00:43or enabling communities to invest in
00:45education fair trade empowers farmers
00:48and workers to face a range of economic
00:50environmental and Social Challenges it's
00:54also about supporting and challenging
00:55businesses and governments to make trade
00:57fairer and inspiring Shoppers to think
00:59think a bit more about what they buy
01:02these are all foundations of
01:05sustainability let's give you an example
01:08this is Theresa a Fair Trade coffee
01:10farmer in Nicaragua she wants the same
01:12things from work that you do security
01:14equality and a decent income so she can
01:17build a stronger future for her
01:19family but this isn't always easy
01:23farmers face all sorts of challenges and
01:25often don't have resources or the
01:26support to tackle them so how does fair
01:30trade make a difference well Theresa is
01:33a member of a fair trade certified
01:34Cooperative an organized group of
01:36farmers who support each other sharing
01:39knowledge about how to grow and sell
01:41coffee this gives Theresa security as
01:44she can sell better quality beans and
01:46earn at least the fair trade windman
01:48price to cover the cost of producing
01:50them she's also learning how to look
01:52after and adapt to the changing
01:54environment which makes her livelihood
01:56more stable and her Farm more
01:57environmentally friendly
02:00Theresa's Cooperative want women and men
02:02to gain equally from farming so they've
02:04used the fair trade premium the extra
02:07money they get to spend on business or
02:08Community projects to support women like
02:11Theresa to Market their coffee and gain
02:14Independence Theresa also used a small
02:17loan scheme funded by the premium to buy
02:19more land which has allowed her to
02:21increase her productivity and income and
02:24make her a more reliable
02:26supplier these economic environmental
02:28and social impact contribute to a more
02:30secure equal and sustainable future for
02:33Theresa her family and her
02:37community and it goes wider than that
02:40fair trade works with over a million
02:41other Farmers like Theresa every year
02:44fair trade also supports hundreds of
02:46thousands of workers on large
02:47plantations to improve their working
02:49conditions their standard of living and
02:52their confidence by making sure they're
02:55properly they also get the premium to
02:57invest in building a better life for
02:59themselves and their
03:01communities so whether you're a business
03:03managing your supply chain or a shopper
03:06deciding what goes in your basket
03:08choosing fair trade contributes to a
03:10more sustainable world for us all so
03:14there you have it that's why fair trade
