00:11somebody just told me that Ted wasn't a
00:15person which was a really big bummer
00:17because I was looking forward to meeting
00:21him but perhaps the talk doesn't change
00:24perhaps that's the whole
00:28point once on a time our stories were
00:32told huddled around the fire watching
00:35the Warm Glow of the flickering
00:37flame well for thousands of years our
00:40ancestors would tell their stories and
00:43pass them down from generation to
00:46generation like a cherished
00:50heirloom but that would change with the
00:54electricity see 100 years ago we would
00:57trade the Warm Glow of the temp fire for
01:01the glow of the television
01:04screen later the technology would
01:07continue to advance black and white
01:09yields to color film to digital 2D to 3D
01:18innovation though we don't sit around
01:20the fire as much as we used
01:23to perhaps there's a lesson in
01:26that that the stories have never changed
01:30it's stories of love stories of
01:34hate stories of The Human
01:38Condition today a new transformative
01:40Force challenges once again the very
01:44Storytelling artificial intelligence
01:48it some say AI is the end of art perhaps
01:53the end of creativity and in my case the
02:01now in my life I've had the opportunity
02:02to work under Hollywood Giants wearing
02:05dual hats as both an assistant and a
02:09creative I've seen movies made with
02:12budgets nearing $200 million and watch
02:14Studios develop some of the biggest
02:20but beyond that I'm a I'm a Storyteller
02:23I'm a filmmaker I mean this is a
02:25childhood ambition of mine since the age
02:28of five as a kid I would take my mom's
02:30desk lamp and make a film light out of
02:33it or maybe some scrap aluminum and make
02:38crane well as I grow older that ambition
02:42to experiment has never
02:50tool so here I stand with my Hollywood
02:54mentorship my filmmaker perspective and
02:58now the Advent of AI and there's an
03:00important question that's
03:02asked as these tools
03:04develop does the filmmaker
03:09die H C the dramatic
03:14music well let's first demystify AI what
03:19exactly is it and how much longer do we
03:22have until we're all taken over by the
03:27soon no just kidding
03:31well AI really is a broad term it's uh
03:34not a single entity like how 9000 nor is
03:37it the brainchild of a loone corporation
03:41Skynet instead it simply represents a
03:43method of creation wherein rather than
03:46being meticulously crafted by human hand
03:50it's given a large set of guidelines and
03:53data and essentially told to teach
03:57itself think of AI as a digital snowball
04:00where once we took little bits of snow
04:03packed them together to make a snowball
04:06now you just take that same snow roll it
04:09down a hill and watch it grow bigger and
04:20on if we're using AI to make our stories
04:24and just rolling our ideas down a hill
04:27hoping for AI to make them bigger and
04:30then what happens to
04:32creativity are we restricted and
04:35suffocated by the uniformity of
04:38AI have we lost something in the
04:42process H I wanted to try to find this
04:46out I mean we stand at the crossroads
04:53Innovation so over the past year a team
04:56and I set out to find out what this
04:59cross roads might look like together we
05:02worked on a film called Sigma 1 where
05:04the use of AI wasn't simply just used
05:07and a single use case scenario nor was
05:10it the principal Creed of driving force
05:14instead we treated AI as a collaborator
05:16we used it through every step of the
05:18traditional film Mak pipeline everything
05:25execution you see the integration here
05:31we our goal was to create one of the
05:33first AI films but you have to ask
05:35yourself what is an AI film well you see
05:38it's a balance uh a balance between
05:41creativity and how much AI is used in
05:44that creativity on one hand of the
05:46spectrum you have artists creating
05:49images generated entirely from
05:52algorithms and on the other end of the
05:54spectrum Hollywood studios are using AI
05:57to employ large teams to create single
06:00use case scenarios say daging Harrison
06:06Jones but I wanted to do something new
06:09find a middle ground of this
06:12spectrum integration as I said is
06:16key the story of Sigma 1 began inspired
06:20by a true story between an engineer and
06:24chatbot in pre-production tools like
06:27chat became the creative sounding board
06:30for my writer and collaborator Drew
06:31Marin it helped guide our script and
06:36story and then prompt Engineers would
06:38use tools such as do and mid journey to
06:42create concept art that we would use to
06:44help flush out the world and we would
06:46take that concept art put it through
06:48Runway and begin the storyboarding
06:52process in production I would ask my
06:54actors to use AI chat Bots tailored
06:57specifically to help them find the back
07:00characters Back stories that may have
07:03not made it into our film
07:04otherwise and then in post-production
07:07Gavin Bedford Ian e Mike Joya and
07:11artists by the name of coffee vectors
07:14droel would use tools such as deepface
07:16labs and stable diffusion to deep fake
07:20my actor so their face could change from
07:22one Persona to the next and lastly in
07:26post-production my sound designer
07:30would use an AI voice generator from 11
07:33labs to bring a voice to our character
07:36Sigma now the overarching goal here was
07:39twofold create a captivating AI origin
07:42story and to be a little self-aware a
07:45little meta we wanted to use the very
07:48tools that the story was
07:53so we took these ideas and we applied AI
07:57through the entire creative process the
07:59goal here wasn't simply to have cool new
08:02vxs but instead figure out a new
08:05relationship between Ai and film that we
08:15astounding and the reason I mention the
08:17names of my crew is not merely to give
08:20them credit because they deserve it but
08:23to illustrate the idea that behind each
08:25of these tools are artists specifically
08:28trained on how to use
08:30them in all over 100 people worked on
08:33this project and with them alongside was
08:39tools and this is a piece of the
08:52result hi Sigma hello James Sigma I want
08:58you to introduce yourself self to my
09:03journalist hello Cat I am
09:07Sigma my job is to learn Le how I may
09:09best stimulate convincing human behavior
09:20features your great works of
09:35AI is not something we should ignore nor
09:39should we want to think of a chef in a
09:42kitchen a chef is not responsible for
09:44growing the tomatoes or raising the cow
09:48instead a chef is responsible for making
09:50a meal with the ingredients they are
09:51given instead a chef is given the
09:54tomatoes is given the beef and asked to
09:57make a meal something new
10:00something delicious something greater
10:05parts and in this analogy AI is serves
10:09as the farmer working on getting better
10:11and better ingredients making us all
10:14more creative giving us all the better
10:16ingredients to create our own visions
10:19and because AI is helping us in this
10:22process we might not be able to afford
10:25the heirloom tomatoes or the wagu beef
10:29but maybe now we can make something a
10:31little more Michelin star and less Chef
10:37Rd but there's something we're not
10:40addressing here I mean sure with better
10:43tools comes better stories but in that
10:46same breath and to quote Spider-Man with
10:49great power comes great
10:52responsibility there are many fears
10:54about how AI will integrate itself into
10:57the film industry many fear that writer
11:01rooms will be replaced they fear that
11:03actors likenesses won't be protected
11:06fears that artists won't get credit for
11:11work and I'll tell you those fears are
11:15legitimate it will take bold decisions
11:17from legislation and from companies to
11:19decide how these tools guide and shape
11:23industry and the worst part about it is
11:26that it won't happen
11:30but there is a Beacon of Hope in all
11:32this believe me because when you think
11:34about when internet first entered our
11:37home man we all fear the demise of the
11:42mailman mail was too slow to keep up
11:47email we feared that the death of the
11:49mailman would happen in causality to
11:52this invention but what happened because
11:55of that was a new era of online retail
11:58became King and suddenly there's a
12:00demand like never before for the package
12:06delivery we continue to innovate we move
12:08forward we adapt we change black and
12:12white turns to color film to digital 2D
12:18to 3D it's Continuum of
12:22innovation in the wise words of Dory
12:25from Finding Nemo just keep swimming
12:31okay so to end this what happens when
12:35tools develop does the filmmaker become
12:39obsolete well I'll tell you AI is moving
12:42at such a rapid Pace it's hard to know
12:44how far these tools will go and the more
12:47important question is how far is too
12:51far but from where I stand creativity
12:55doesn't die in the process of making
12:59I got to see a team of people working
13:02together with these tools alongside them
13:05inspiring the idea that AI could stand
13:08as a remarkable Ally in this process of
13:13creativity let me leave you with a
13:20imagine we're all huddled around the
13:23fire this campfire we call
13:27creativity and next to
13:31us we might see AI let's not embrace it
13:34as a rival but perhaps treat it as
13:38something that can support us in our
13:41needs something that allows us to go
13:44from Innovation to Innovation it's uh
13:47amplifying Us in this process allow AI
13:50to stand with us in our artistic Visions
14:05H AI where it stands
14:10today treats itself as a companion in
14:15Endeavor in the hope as we continue
14:17forward and we decide how these tools
14:19will be used in our life we'll find that
14:23result AI is amplifying
14:27artists not replacing
