00:00what if I told you that most small
00:01businesses would get more clients and
00:03make more money if instead of spending
00:06time on marketing for a whole month they
00:08focused on fixing these really common
00:11website mistakes that are scaring off
00:13potential customers in fact this
00:15business was able to get 54% more leads
00:19just by fixing two of these 10 mistakes
00:23now odds are you know that your website
00:25isn't working as well as it should but
00:28you never got around to fixing it so in
00:30this video I'll show you how your
00:31website scaring away new customers the
00:34exact fixes you need to Triple your
00:36leads I'll even share the one secret fix
00:38you should make even if you ignored
00:41every other mistake on this list because
00:43it can honestly change your business
00:45overnight but first you need to
00:47understand how your website scaring off
00:49potential customers in the first place
00:52so think of your website like a
00:54restaurant things aren't going so well
00:56so you're thinking about moving to a
00:57busier location to hopefully get some
01:00more customers the thing is the food you
01:03serve is bad and you know it's bad so if
01:07you move to a busier location but keep
01:10serving bad food yes you'll have more
01:12people in your restaurant but those
01:14people won't be happy and if they're not
01:16happy they're not coming back what
01:18really matters is making sure those
01:20people who do visit your website get
01:23exactly what they came for even small
01:26changes can really dramatically boost
01:28the number of clients you get we don't
01:30just want visitors to show up we want
01:32them to stick around and become
01:34customers so how do we do that well
01:37let's look at the first mistake that so
01:39many websites make all the time have you
01:41ever walked into a fancy restaurant
01:43excited for a good meal only to find
01:46that you can't understand a single thing
01:48on the menu you can't even pronounce
01:49them let alone know what to order and
01:52odds are you're making the exact same
01:53mistake with your website you talk about
01:55your business using fancy business
01:57jargon that makes sense to you but not
02:00to your customers and when you confuse
02:02people their brains shut down but when
02:05you fix this mistake your clients will
02:07stay engage and more importantly they'll
02:11understand how you can help them so if
02:12your website says something like we
02:14offer comprehensive Revenue enhancement
02:17Solutions replace it with we help you
02:20make more money easily and effectively
02:22just focus on clear simple language
02:25that's about your client's problems and
02:27how you solve them make them the star of
02:29your website not your business and if
02:31it's hard for you to rewrite your
02:33website in a way that even newbies can
02:36understand this is a great use case for
02:38chat gbt all you got to do is give it
02:40what you've got already and say hey chat
02:43gbt rewrite this in a way that an 8th
02:46grader could understand it and for a
02:47really deep dive into everything you
02:49need to turn your website into an
02:51automated client getting machine I've
02:53got a seat for you in my free on demand
02:55master class and the link for that is
02:57going to be down in the description I
03:00loved that show Kitchen Nightmares where
03:02Gordon Ramsay would visit struggling
03:04restaurants to help save them every
03:06restaurant seemed to have one common
03:07issue that left customers overwhelmed
03:10and the kitchens in chaos and the way
03:12Chef Ramsey would fix it always made the
03:14restaurants run better they sold more
03:17and they saw more repeat customers the
03:19problem in those restaurants the menu's
03:21far too big yes yes oversized menus with
03:24too many choices and Chef ramsy would
03:26always cut them down to just the best
03:28dishes but you're probably making the
03:31same mistake with your website too many
03:33pages up at the top that confuse people
03:36make it simpler just show them the most
03:37important Pages these are your signature
03:40dishes and it helps your visitors find
03:42what they need quickly and it's easier
03:44for you to keep those pages looking
03:46great so what about the other Pages you
03:48know just put them down at the bottom of
03:49your website in the footer menu that way
03:52your website just becomes a lot easier
03:53to use and focuses on what really
03:57matters another thing business owners
03:59misunderstood stand is features versus
04:01benefits especially on their website so
04:04how would you feel if you were about to
04:06order your meal but your server starts
04:08bragging about all their fancy kitchen
04:11gear you know they're going on about the
04:13latest oven Tech they're using how sharp
04:15their knives are and super fast mixers
04:18you'd probably think okay but how is
04:20that going to make my dinner taste
04:22better and this is exactly where a lot
04:24of websites mess up so what if instead
04:27of just listing all your features you f
04:29focus on the benefits right how it makes
04:31life better for your customers it's not
04:34just about what you have it's about what
04:36your customer gets that's how you
04:38attract way more of them now here's a
04:40powerful trick to get this right use
04:42chat GPT you know you just tell it all
04:44the cool things about your service the
04:46features then you ask it to flip those
04:49features into benefits then the benefits
04:52become the big bold headlines on your
04:54site and the features they're just the
04:56details that show how you deliver those
05:00this next mistake is way too common and
05:02the fix is so easy now to understand it
05:06picture this you're sitting in a diner
05:08and you notice the specials board you
05:09see soup dour but there's no details no
05:12description of what kind of soup it is
05:14no hint at the ingredients or flavors
05:17and when you ask what is the soup toour
05:20it's the soup of the day whether you're
05:21deciding on what to order at a diner or
05:23on the fence about booking a service a
05:26lack of clarity about what comes next is
05:28a deal killer and most call to action
05:30buttons I see are definitely not clear
05:34now there are generally three ways that
05:35you're call to action could be missing
05:37the mark first up if it's trying too
05:39hard to be witty but it ends up just
05:42being confusing instead you know say you
05:44run a vet's office and your call to
05:46action says unleash Better Health it's
05:49cute sure but it doesn't tell me what
05:51I'm actually clicking for next is if
05:54you're called to actions too vague the
05:56classic example of this is contact us
05:59contact you for what to see if you can
06:01help to pick your brain just to talk and
06:04the third call to action misfire is if
06:06it's at all misleading about what comes
06:09next like if your button said chat with
06:11a vet now but it leads to a form to fill
06:14out instead of an immediate live chat or
06:16a call back you know the visitor expects
06:18an instant chat here not a delayed
06:21response the good news is all three are
06:24a super easy fix you know if you want
06:26them to fill out a form book a chat or
06:28schedule something just say it no clever
06:31lless needed be clear and you're golden
06:34speaking of golden to understand this
06:36next mistake imagine you're approaching
06:38those iconic golden arches of McDonald's
06:41you're in your car hungry ready to order
06:43the drive-thru but wait the menus
06:46changed instead of those easy to read
06:48lists and pictures now there's just a
06:51wall of text paragraphs describing each
06:54combo you'd be squinting and confused
06:57right and imagine the line of cars pil
06:59up behind you you'd give up and leave if
07:01you weren't trapped there well people
07:04aren't trapped on your website they're
07:05distracted as it is and they definitely
07:08don't have the patience to Wade through
07:10walls of text on your website people
07:12skim websites they don't really read
07:13them so if you give them easily
07:15skimmable content they'll feel calmer
07:18and they'll better understand what's in
07:20it for them you just need to break your
07:21content into bite-sized pieces you know
07:23use headings short paragraphs lots of
07:26white space bullet points images and
07:29bold text to highlight your most
07:31important messaging so think about how
07:33it feels walking through a huge grocery
07:35store sure everything is at your
07:37fingertips and you've got a zillion
07:39options but let's be honest it feels
07:41kind of cold and Anonymous right but the
07:44farmers market is a whole different vibe
07:46you know you're chatting with the guys
07:47who actually grew the apples or baked
07:50the bread and this isn't just about
07:51buying better tasting food it's about
07:54that feeling that you're supporting real
07:57hardworking people but yet I see it all
07:59the time time websites with literally no
08:01traces of the real humans behind the
08:04business and that makes people feel like
08:07you're some kind of scammy Fly by Night
08:09operation whether they know it or not
08:11your website visitors need to see and
08:14know who they're doing business with so
08:17introduce yourself or your team right
08:19here on your homepage just after you've
08:21laid out the problems that your
08:23clients's face and your about us page
08:25that's where you can share even more
08:27your journey what you fight for what you
08:30rally against and why it's so personal
08:33for you imagine someone serves you a
08:35bowl of pasta with marinara sauce and
08:38it's this exaggerated almost neon red
08:40color it looks unnatural and you can't
08:43help but feel like something's a little
08:45off here it seems like it's just a
08:47visual Quirk but as any foodie knows we
08:50eat first with our eyes and if your
08:53website's first impression feels fake
08:55people are automatically going to think
08:57that any claims you make on your site
08:59must be fake too so avoid these kinds of
09:02super exaggerated unnatural images and
09:05don't worry I'm not telling you that you
09:07can't use stock photos there are
09:08actually lots of great ones out there
09:10that don't scream stock photo just be
09:13picky about them right I always
09:14recommend filling your site with photos
09:16that are meant to show how happy your
09:19customers are after they've worked with
09:21you so look for real satisfied
09:23Expressions not those over-the-top super
09:27excited faces I bet you you've been to
09:29one of those touristy towns that's
09:31really just a bunch of T-shirt stores
09:33and way too many ice cream shops right
09:35and you could go for a scoop or two but
09:37you can't decide which flavor to try or
09:40even which shop to walk into suddenly
09:43one catches your eye with a free taste
09:45sign you think why not when you step
09:47inside you get to try a bunch of flavors
09:49no strings attached oh can I try the
09:51tiam missu that's good that's a good one
09:54that's a good one get that this not only
09:56helps you decide on a flavor but you end
09:58up buying from that store see most
10:01people who visit your website are just
10:02window shopping really you know we're
10:0596% of your traffic if you don't have a
10:08plan for them you're literally ignoring
10:1296% of your potential customers so you
10:15need your version of a free taste sign
10:18you know a chill low pressure way for
10:20people to connect with what you're
10:22offering and for you to set yourself up
10:24to be their Top Choice when they're
10:27finally ready to commit this strategy
10:29all about creating a pool of future
10:31customers and the key here is to offer
10:34something valuable that they can grab on
10:36to without too much commitment this is
10:39what we call a lead magnet you know it
10:40could be a free guide a checklist or a
10:43webinar something like that so just
10:44decide on the right format topic and
10:46title that helps solve a small problem
10:49that your potential clients have and put
10:52an opt-in Block in a really prominent
10:54place on your website and then repeat it
10:56on every single page I love how Pizza
10:59solved this problem they were having so
11:02a lot of people who started ordering a
11:04pizza on their app gave up halfway
11:06through the ordering process so they
11:08invented what they called zero click
11:11ordering open the app do nothing and Bam
11:15your favorite pizza's on its way so if
11:17your website's contact form has too many
11:19fields or it's just a bit too
11:21complicated people won't bother filling
11:24it out did you know that the magic
11:26number for form Fields is exactly three
11:29and every additional question makes
11:31conversion rates drop in half so just
11:34keep your form short and sweet name
11:36email maybe one more thing that's all
11:38you need and you can actually make it
11:40even smoother you know giving your
11:41visitors control and cutting down on the
11:44back and forth tools like calendly give
11:47you a form that does more than just
11:49collect info it lets people actually
11:51book a call right then and there now I
11:54promised you one more fix that's going
11:56to help you drive triple the sales once
11:58you fix it so here it is this is all
12:00about your hom Page's hero section that
12:03top section right here that's a real
12:05make or break moment for the rest of
12:07your site so what do most businesses do
12:10with this super important section they
12:12either go overboard with their branding
12:14slap on some bland welcome message brag
12:17about themselves or even worse they get
12:19all jargon heavy here's what you got to
12:22do instead tell people clearly what you
12:24offer how it makes their lives better
12:27and what they need to do to get it so
12:30start with a headline that's not just
12:31catchy but talks about Real Results then
12:34you're going to add a sub headline that
12:36gives a little more info about what you
12:38do or what you're selling they should be
12:41Crystal Clear talking right to your
12:43visitor what's in it for them and what
12:44should they do next so don't forget a
12:46call to action button that's
12:48straightforward and hard to miss but
12:51this is all just general cleanup so if
12:53you really want your website to step up
12:55and be the client generating machine
12:57that you need I I'm saving you a seat in
13:00my free ond demand Master Class where
13:03I'm just going to show you the exact
13:05formula I've used to help over 20,000
13:08service business owners double or triple
13:10their clients on autopilot so click
13:13right here and I'll send you your free
13:14access right away I cannot wait to show
13:16you how easy it is to Triple your leads
13:19with this system so click here and I'll
13:21see you on the inside
