00:00 you have two options option one continue
00:03 on your current path rely solely on your
00:06 talent skills past achievements and
00:08 dedication a path of authenticity hard
00:10 work and the belief that perseverance
00:11 will ultimately lead you to conquering
00:13 your goals option two take a gamble
00:16 rethink what it means to be authentic
00:18 understand the powers of perception
00:20 learn how to better seize opportunities
00:22 and challenge your ethical boundaries on
00:24 the path to success option two is not
00:26 about malicious deceit or trickery it's
00:28 about overcoming obstacles and
00:30 stretching yourself beyond your comfort
00:31 zone to embody the person you aspire to
00:33 be but beware if you take this path you
00:36 must tread carefully
00:45 free Tech life hack June 2012 at Ted
00:48 global social psychologist Amy Cuddy
00:50 gives the speech your body language
00:51 shapes who you are well she argues that
00:53 power posing standing in a posture of
00:55 confidence even when we're not can boost
00:57 feelings of confidence and might even
00:59 have an impact on our chances of success
01:01 Her speech has been viewed over 90
01:03 million times the talk and the original
01:05 scientific paper inspired numerous
01:07 Studies books and articles on the power
01:09 of Faking it till you make it using
01:10 non-verbal cues to enhance confidence
01:12 and performance but what these sources
01:14 don't tell you is that the power of
01:16 Faking It extends far beyond the realm
01:20 1964 a three-time College Dropout
01:22 applies to a talent agency in hopes of
01:24 Landing an agent job one of the
01:26 requirements for the position is being a
01:28 college graduate so he applies to a
01:30 lower position in the building working
01:31 in the mail room on his application he
01:33 states that he graduated from UCLA a
01:36 university only three miles up the road
01:38 from the agency once he begins working
01:39 in the mail room he's able to intercept
01:41 the letter from UCLA stating that he
01:43 never even attended their University and
01:45 replaces it with a letter of his own he
01:47 quickly gets the agent job and
01:49 eventually donates enough money to the
01:50 school that they rename a building after
01:52 him he's currently worth 8.5 billion
01:55 dollars this isn't rare 7 out of 10
01:57 employees lie on their resume and 65 say
01:59 lying has helped them land a higher
02:01 salary when your worth is determined by
02:03 the value you're able to negotiate for
02:05 it makes sense to try and do anything
02:06 you can to increase this number but the
02:08 vacant mentality doesn't only apply to
02:10 corporate employment co-founder of Apple
02:12 Steve Jobs was Notorious for faking
02:14 presentations for products that didn't
02:16 work yet a skill also Mastered by Thomas
02:18 Edison they exaggerated and presented
02:21 products before they were functional but
02:22 they didn't lie about their skill set or
02:24 capabilities they possess the expertise
02:26 and determination to overcome obstacles
02:28 and turn these ideas into reality and
02:30 these famous examples are really only
02:32 the tip of the iceberg a quick search
02:34 reveals a vast array of anecdotes
02:36 illustrating how countless individuals
02:37 have achieved success by employing this
02:39 fake it to you make it approach and you
02:41 can read through these on a website
02:42 that's Founders initially posted on
02:44 hundreds of fake accounts so the site
02:46 appeared marketable something almost
02:48 every social networking site did and its
02:50 purpose now extends Beyond making the
02:52 platforms themselves appear popular
02:53 there are thousands of services now
02:55 aimed at enhancing your own perceived
02:57 popularity through the use of online
02:59 Bots followers likes even live stream
03:01 viewers can be and often are fake
03:03 Studies by statistica and imai founded
03:06 in 2022 alone over 58 of Instagram Mega
03:09 influencers were engaged in fraudulent
03:11 activities to increase their follower
03:13 count and 25 percent of all influencers
03:15 had directly purchased fake followers
03:17 the motivation for this is very clear
03:19 you'd probably be more eager to
03:21 subscribe to my channel if I had 600 000
03:23 subscribers rather than 600 because when
03:25 someone has a large fan base it serves
03:27 as social proof that their content or
03:29 ideas are valuable and appealing to
03:31 others but more importantly in this era
03:32 of influencer marketing where companies
03:34 and artists will raise awareness of
03:36 their products services or music by
03:38 paying an influencer to promote them
03:39 having more followers and engagement
03:41 means negotiating more money and it
03:43 makes sense to try and do anything you
03:45 can to increase the number being an
03:47 influencer is one of the only ways you
03:49 can get rich by pretending to be rich
03:50 pretending to be more wealthy or
03:52 attractive than they really are is the
03:54 norm and it's something rappers have
03:55 been doing for years I think your
03:57 attorney said that you're gonna have to
03:58 file for bankruptcy but then you're
04:00 dumping two million dollars are you not
04:02 now a Sitting Duck to have that money
04:04 seized I ain't got it right now I ain't
04:06 got it and and that was prop money like
04:08 I said I ain't got it I got two twin
04:10 Glocks turning to a dance uh I don't
04:13 have no straps for nobody I got fans
04:16 money I'm flying to friends drinking
04:17 telling [Â __Â ] land nah I never went to
04:19 France okay Airline took on a gang
04:21 crashed Ferrari so I hopped into bands I
04:23 don't even drive it's not just wealth
04:25 either artists have historically created
04:27 false backstories to enhance their image
04:28 like Akon pretending he was leading a
04:30 fast and furious car theft ring or Rick
04:32 Ross stealing an actual drug kingpin's
04:34 name De Niro Ferrar even made fun of
04:36 this in his okay music video none of
04:39 this is my jewelry this is all prop
04:43 literally everything down only thing
04:45 that's mine is these pants these shoes
04:47 ain't even mess this is all a stunt
04:48 basically this is a problem artist and
04:50 label is also employ misleading systems
04:52 and streaming statistics to enhance the
04:54 popularity of their releases like
04:56 bundling tickets with album sales
04:57 releasing repetitive chorus loops and
05:00 engaging in business Arrangements like
05:01 buying and giving away a million Jay-Z
05:03 albums so his album goes platinum in a
05:05 week these moves are all the Boost
05:06 artists perceived to popularity leaving
05:08 us all the questions
05:10 how many faking they streams these
05:12 artists have all benefited from these
05:13 tactics and while it's misleading it's
05:15 not actually harmful to anybody they're
05:16 not hurting you by selling you an image
05:18 of themselves or their success that may
05:20 be misleading it's not like they're a
05:22 politician like Donald Trump who ran off
05:24 his image as a successful businessman an
05:26 image that wasn't entirely accurate
05:27 Trump is arguably the greatest example
05:30 of fake it till you make it he built
05:31 such a successful personal brand that
05:33 the money he made off Celebrity
05:34 Apprentice overshadowed any of his
05:36 previous business failings and
05:37 eventually landed him the presidency
05:39 it's not all positive the line between
05:41 faking it and fraud is a very thin one
05:45 the house Financial Services committee
05:47 will begin the First Congressional
05:48 hearings on the Enron debacle tomorrow
05:50 morning some Enron employees say they
05:52 are still hopeful that both their
05:54 company and their jobs can be salvaged
05:56 somehow not to testify
05:59 based on my fifth amendment
06:00 constitutional rights in 2001 Energy
06:03 company Enron was at the center of one
06:05 of the biggest cases of corporate fraud
06:07 in American history Enron had been
06:09 viewed as a Pioneer for its innovative
06:10 approach to energy Commodities turning
06:12 them into Financial products that could
06:14 be bought sold and traded like stocks
06:16 Enron had engaged in a technique known
06:18 as Mark to Market accounting which
06:20 allowed them to Mark future Financial
06:21 projections onto their current income
06:23 statements as well as writing off losses
06:28 essentially companies created by Enron
06:30 to isolate risk so they want to be
06:32 reported under Enron further giving a
06:34 false impression of their finances the
06:35 revelation of this fraud led to enron's
06:37 bankruptcy reforms and accounting
06:39 regulations and a 24-year prison
06:41 sentence for its CEO to this day the
06:44 entire industry of financial reporting
06:45 runs on regulations that were put into
06:47 place directly as a result of Enron and
06:49 the Scandal has left a permanent mark on
06:51 society's view of the business World in
06:53 2003 Enron vice president Christian
06:55 Holmes's daughter founded the company of
06:57 her own the now Infamous dropping out of
07:00 Stanford to focus on the project Holmes
07:02 who had been dubbed the next Steve Jobs
07:04 promised to revolutionize the medical
07:06 field with cheap accessible and quick
07:08 blood testing technology using only a
07:10 few drops of blood investigations by
07:12 journalists and Regulatory Agencies
07:13 revealed that the company was using
07:15 industry standard machines for most of
07:17 their tests and due to the sample size
07:19 of the blood many of the results were
07:20 inaccurate leading to misdiagnosis and
07:22 death one of their employees even
07:24 committed suicide due to stress of
07:25 keeping the company secret the company
07:27 which was once found valued at 10
07:29 billion dollars had been running on this
07:30 fake it till you make it mentality from
07:32 the start with Elizabeth Holmes even
07:33 allegedly faking her voice and
07:35 interviews and appearances in January
07:37 2022 Holmes was sentenced to 11 years in
07:40 prison for fraud the randos has been
07:42 somewhat of a case study for fraud with
07:43 the story being depicted in the Hulu
07:45 miniseries the Dropout and people
07:46 drawing similarities between homes and
07:48 any fraudulent startup founder like
07:50 Charlie Javis in 2016 Jarvis founded
07:52 Frank a website that assisted students
07:54 in obtaining loans and financial aid in
07:57 2021 she sold the company to JPMorgan
07:59 Chase the next year was sued by JP
08:01 Morgan for fraud but unlike Serranos
08:03 Frank did everything it said it did
08:05 Javis wasn't toying with people's lives
08:07 or Hell Frank simply helped students
08:09 fill out loan applications for a small
08:10 fee the problem arose when Javas paid a
08:13 data scientist eighteen thousand dollars
08:15 for a list of 4 million fake student
08:17 names and addresses and then sold the
08:19 company to JP Morgan under the pretense
08:21 that she had over 4 million customers
08:23 when in actuality that number was around
08:24 300 000 when JP Morgan realized 70 of
08:27 their email were bouncing back they sued
08:30 her for fraud the backlash was very
08:31 different for Javis she's been looked at
08:33 more as a modern day selfish Robin Hood
08:35 after all she defrauded investors in the
08:37 bank but not her customers or Everyday
08:39 People she scammed the rich and when you
08:41 scam the rich you go to jail in May 2023
08:44 a four-count grand jury charged Javis
08:46 with Securities fraud wire fraud bank
08:48 fraud and conspiracy and she faces up to
08:51 a hundred years in prison if convicted
09:00 my father was a con man he worked his
09:03 way up at his company became vice
09:05 president then left to start his own
09:06 business with loans he got in others
09:08 names got supplies from vendors under
09:10 false pretenses build them to his
09:12 ex-employer's account and once convinced
09:14 the store he was contracted to work on
09:16 to install fake security cameras because
09:17 they were cheaper and then stole from
09:19 that store regularly for years his
09:21 company which made over a million
09:22 dollars was sued for fraud and my father
09:24 died with less than three thousand
09:26 dollars in assets the difference between
09:28 Elizabeth Holmes and Steve Jobs my
09:30 father and any successful entrepreneurs
09:32 is knowing when to stop while he also
09:35 faked presentations Steve Jobs didn't
09:37 work in healthcare he wasn't putting
09:38 others lives on the line to get what he
09:40 wanted he wasn't defrauding investors or
09:42 Associates while it might cross certain
09:44 ethical boundaries lying on your resume
09:45 about Job titles or certain
09:47 responsibilities misrepresenting how
09:49 successful or skilled you are or even
09:51 just pretending to be more confident
09:52 than you are might be the best move for
09:54 you as long as you can can follow
09:55 through with your commitments even
09:57 something as small as a single word can
09:59 change how others view you it's the
10:00 reason you see YouTube channels refer to
10:02 themselves as we as if there's a team
10:04 behind them even if it's just run by one
10:06 person it creates an illusion a tactic
10:08 that can enhance credibility making
10:09 viewers take them more seriously and
10:11 potentially choosing their content over
10:13 that of others the line between faking
10:15 it and fraud is a very thin one but if
10:17 you employ these tactics correctly you
10:19 might be more confident you might be
10:21 able to finally get the job you've been
10:22 trying to get hell if you employ these
10:24 tactics correctly you might even get