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Fundraising for Female Identifying Founders with Jessica Millstone

Zoom recording
0 views|6 months ago
💫 Short Summary

The video features various founders discussing fundraising strategies, challenges, and the importance of building relationships with investors. Topics include financial literacy in K12 classrooms, the psychology of investors, the significance of bootstrapping versus venture capital, and the need for female representation in the venture industry. The speakers emphasize aligning pitches with investor preferences, securing lead investors, and being authentic in promoting one's work. The video concludes with insights on securing funding, the challenges faced by women entrepreneurs, and the importance of building personal connections with potential investors.

✨ Highlights
📊 Transcript
Introduction of individuals and companies in a fundraising discussion.
01:59
Challenges of fundraising, experiences with learning and listening, and promoting financial literacy in K12 classrooms are discussed.
Participants express interest in hearing each other's thoughts and seeking wisdom in the fundraising process.
Founders of companies like Rasa, Invada, and Class Equity share their locations and the goals of their organizations.
The conversation aims to facilitate knowledge-sharing and collaboration in the fundraising journey.
Founders of language learning and coding schools discuss fundraising strategies and challenges.
05:38
Different requirements for revenue proof in the EIC space are highlighted.
Emphasis is placed on the importance of soft skills training for children aged 3 to 12.
Founders seek ways to expedite the fundraising process.
Concerns are expressed about positioning in male-dominated industries and navigating dynamics of predominantly female teams.
Discussion on teaching technology skills to kids aged 7 to 17 and collaboration among teachers internationally.
07:25
DM from London co-founded up21 learning to focus on coding, computer science, and web-related subjects for kids.
Farah founded Crossboard Leadership, an online platform for teachers to collaborate on community projects globally.
Claudia is working on Talk language learning video game.
Jessica, with 25+ years in educational technology, has a background as a teacher and professor of Education at Bang Street College in New York.
Transitioning from teaching to launching a venture capital fund for female founders in education.
11:03
Emphasis on supporting women in tech and advocating for transparency in fundraising.
Fund has made 27 investments and aims to bring more VC to women-led companies.
Challenges faced by women in accessing information and resources in the industry.
Importance of creating a supportive and inclusive space for female founders.
Challenges women face in raising venture capital compared to men.
13:21
The importance of open communication and sharing experiences in overcoming these challenges.
Topics include bootstrapping versus raising funds, positioning female-led teams in the tech space, and successful fundraising strategies.
Encouragement for asking questions and learning from each other's experiences.
Benefits of collaboration and support in the startup ecosystem.
Bootstrapping as a method of building a company without external funding.
16:27
It involves using personal resources, friends, family, or early angel investors for funding.
Provides more control over company development, team, and operational protocols.
Contrasts with venture capital funding which focuses on high growth and quick exits.
Empowering for founders as it offers an alternative to constantly raising capital.
Importance of Bootstrapping for Long-Term Success
20:43
Emphasizes the pressure to seek VC funding and urges entrepreneurs to align fundraising with values and company goals.
Shares insights about Copper Wire Ventures, a small fund focusing on funding early-stage companies led by women.
Discusses investments in educational technology and other sectors to support women founders and promote experiential learning.
Highlights the goal of promoting diversity and empowerment in entrepreneurship through strategic investments.
Importance of psychology, networking, and relationships in investing.
23:25
Typical check sizes for investments and challenges of fundraising are discussed.
The need for a thick skin in the investor environment is emphasized.
Factors influencing an investor's decision-making process, such as personal dynamics and meeting preferences, are highlighted.
Importance of finding the right fit investor highlighted, encouraging thorough research and alignment before reaching out.
25:10
Cultivating ongoing conversations with investors crucial before securing funding.
Wide outreach initially beneficial to explore potential matches based on personal connections and mission alignment.
Educational technology seen as relatable due to everyone's unique education experiences.
Emphasis on personal and intrinsic connections to investors based on product and approach.
Investors prioritize the right fit for successful partnerships and funding.
Importance of Investor-Founder Fit and Trusting Instincts in Business Relationships.
28:18
Recognizing signals that indicate an investor may be looking for a reason to decline is crucial in fundraising efforts.
Different tactics investors use to say yes or no are discussed, emphasizing the significance of understanding these signals.
A portfolio entrepreneur views every no as a potential yes, showcasing the importance of perseverance in fundraising efforts.
Importance of Understanding Investor Psychology in Fundraising Strategies.
32:12
Tailoring emails to align with investor interests increases the likelihood of a positive response.
Investors are looking for advancements in specific sectors, such as education technology.
Aligning pitches with investor preferences is crucial for successful fundraising.
Tailoring communication to address investor needs and interests is key to securing funding.
Importance of Building Relationships in Fund Management
34:26
Building relationships with entry-level individuals in fund management is crucial for gaining insights and leverage within organizations.
Cultivating connections with those who may not have direct financial decision-making power but can influence key decisions is valuable.
Leveraging these relationships for personal connections and advice, especially in solo GP funds, can be beneficial.
Appreciating and engaging with various individuals for networking and career advancement opportunities is significant.
Challenges and Mindset of Angel Investing
36:47
Importance of joining an Angel Network to connect with investors.
Emphasizing the importance of not appearing desperate when seeking funding and focusing on customer discovery to become revenue positive.
Two tactics discussed for companies not planning to raise capital immediately.
Benefits of avoiding investments with unfavorable terms during tough times.
39:56
Lower valuations provide room for growth and reduce pressure on founders.
Building long-term relationships without funding pressure is beneficial for mutual understanding.
Allows for learning and understanding of each other's needs and goals.
Importance of considering investment priorities over one investor's opinion.
42:49
Uncertainties in the current crisis and hope for a more stable future.
Caution advised in forming relationships and seeking funding from new Angel groups.
Networking within Angel groups emphasized for investment opportunities.
Sector-specific events highlighted for identifying potential investors.
Ways of raising capital for startups.
44:36
Party rounds involve accepting checks as they come and setting a loose target amount based on ownership willingness and company valuation.
Determine needed funds for reaching milestones and take as little as possible to keep operations running.
Transition from party rounds to priced rounds with lead investors, typically for larger funding amounts like seed rounds of three million dollars.
Importance of securing a lead investor for successful funding rounds.
47:08
Challenges in balancing verbal commitments and actual investments.
Finding a lead investor becoming increasingly difficult, highlighting the need to show conviction and progress.
Timing for fundraising can be tricky, with feedback indicating being too late for pre-seed funds and too early for seed funds.
Female founders and tech companies facing additional hurdles in securing funding, requiring strategic approaches.
Importance of Authenticity and Transparency in Attracting Investors
50:20
Emphasized the need to build a public presence through social media, articles, and newsletters to showcase accomplishments and stay true to the mission.
Successful founders cultivate autonomy and focus on their own goals rather than constantly shifting to meet investor demands.
Attracting investors who align with the company's vision by being genuine and not conforming solely to investor expectations was discussed.
Importance of Educating Investors on Problem Solving and Customer Feedback.
52:40
Entrepreneurs are encouraged to rely on customer insights for success.
Funding opportunities for female founders are highlighted.
Various types of funds are mentioned, including those focused on supporting women entrepreneurs and promoting diversity in venture-backed businesses.
Importance of female representation in the venture industry and challenges faced by women entrepreneurs.
55:10
Research shows women who raised from female investors had difficulty raising subsequent rounds of capital.
Bias in the industry towards female-led companies and the need for more support and opportunities for women.
Discussion on the atmosphere of women's rights being rescinded.
Value of female-forward initiatives in challenging existing trajectories.
Finding the right balance between catching up and building relationships with entrepreneurs.
59:29
Using trackable emails like Substack or MailChimp for better engagement by analyzing recipient interaction.
Tailoring information for genuinely interested individuals instead of sending generic content to everyone.
Closing ritual of motivational cheer, expressing gratitude and farewells among participants.