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Design x Storytelling for Fundraising

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💫 Short Summary

The video segments cover a variety of topics related to fundraising, storytelling, pitch deck design, and mental health services. Participants share their fundraising status and strategies, while speakers discuss the importance of personalized online learning, mental health support, and effective pitch decks for investors. Tips are provided on tailoring pitch decks for different types of investors, creating compelling VC pitch decks, and engaging with potential investors emotionally. The overall focus is on effective communication, storytelling, and building credibility to attract investors and scale businesses successfully.

✨ Highlights
📊 Transcript
Introduction and Fundraising Updates
02:26
Participants share their names, locations, company information, and fundraising status.
Topics include community building, personalization in professional development, and fundraising efforts.
One participant is raising funds for a company focused on discovering hidden talent and hiring for culture fit using Behavioral Science and machine learning.
Another participant is raising $2.5 million for a future of workspace company.
The group expresses excitement to learn from each other and engage in discussions on storytelling and fundraising strategies.
Highlights from EdTech Startups Panel Discussion at Virtual EdTech Asia 2021.
04:31
BRIIA co-founder from Lagos discusses preparing students for the workforce through assessments and skilling programs, mentioning a 20k pilot program.
Founder of Queb from Singapore talks about creating equitable access to K12 STEM education using a virtual maker space on Chromebooks, currently raising $1.5 million for their seed round.
Coder School representative from Vietnam highlights their online coding school's mission to train software engineers, with no current fundraising plans.
Speaker transitioned from selling their company to Wy to becoming CEO of a learning platform focused on 10-minute micro lessons.
07:26
Speaker has experience in fundraising, including equity crowdfunding, raising over $2.1 million.
Speaker has a passion for creating pitch decks to help founders effectively tell their stories and engage investors in a limited attention span of around 3 minutes.
Emphasis on the importance of connecting emotionally and intellectually with investors to capture their interest.
Importance of Pitch Decks in Side Hustle Work.
10:25
Different types of pitch decks, including quiet sales and demo day pitch decks, are covered during the session.
The significance of storytelling and being memorable in presentations is emphasized.
Speaker decides to stop presenting decks personally and offers to provide examples.
Addressing questions on fundraising difficulties and pitch deck redesign is also discussed.
Tips for presenting to investors.
14:15
Feedback varies at different stages of the presentation process, with different approaches needed when attracting versus pitching to investors.
Keep initial communications brief, utilize visuals such as slides or videos, and inject personal passion and emotion to enhance impact.
Sending video pitches with attached decks is preferred to convey enthusiasm and connection with the business.
Importance of a concise executive summary with FAQs for investors.
17:13
Using text-only formats can convey information clearly and provide a more impactful message compared to visual-heavy presentations.
Addressing common investor questions in advance can build investor confidence and interest.
Importance of Tailoring Pitch Decks for Different Types of Investors
18:41
Specific information like market potential, revenue growth, and funding allocation should be included in pitch decks.
VCs focus on long-term potential and may not prioritize exit strategies, while early stage investors are more concerned with when they will see returns.
Including valuation benchmarks can address investor concerns about ROI.
Crafting investment summaries for various types of investors requires a detailed approach.
Importance of creating a compelling VC pitch deck.
22:56
Emphasize the need for an outcome-based tagline.
Showcase the impact and market size of the product.
Address gaps in the market with relevant statistics.
Capture investor interest and make a memorable presentation.
Discrepancy in Mental Health Support in the United States.
26:02
Only 41 million out of 60 million Americans seeking therapy actually receive help, highlighting a significant gap in mental health support.
Lack of Access to Therapists.
Data reveals that only 23 million individuals stay in therapy for more than one session, indicating a lack of access to therapists.
Leaf Mental Health's Solution.
Leaf Mental Health aims to connect individuals with the right therapist efficiently, recognizing the high demand for mental health services in the United States.
Leaf Mental Health addresses challenges in accessing mental health support by matching clients with qualified therapists quickly.
26:34
The company focuses on individual needs and works directly with employers to provide mental health benefits to employees.
Leaf charges employers a flat fee per employee per month, leading to reliable monthly revenue and high utilization rates among employees.
Strategies for Scaling to a Billion-Dollar Company.
29:03
Emphasizing the importance of reaching $330 million in revenue annually to attract VC funding.
Presenting emotional stories in pitch decks for different audiences, including investors and potential customers.
Introducing a team of experienced professionals in psychiatry and psychology to support growth plans in sales and technology.
Focus on effectively communicating growth strategies and building credibility to scale the business successfully.
Christine Utum believes online learning needs to be more personalized, affordable, and engaging.
33:10
Utum shares a story about her sister Michelle completing a free online course in Neuroscience, showcasing the value of online credentials.
Only 3% of people can successfully navigate online courses in their current format, limiting their potential.
Every Day offers personalized digital tutoring for students, focusing on quick lessons to excel in subjects like SAT, algebra, chemistry, and more, while teaching life skills.
34:15
The company is developing AI to customize content for each student, aiming to make online learning engaging.
Reasons to invest in Every Day include their online learning system, market opportunity, affordability, AI effectiveness, previous success, and positive reception.
The company emphasizes the belief that everyone deserves success, starting with just 10 minutes a day.
The pitch strategy includes creating trust, showcasing proof points, and prompting immediate action from potential investors.
Tips for Effective Deck Design
36:57
The goal of a deck designer is to guide the person towards the desired action, such as booking a meeting or agreeing on an investment.
Provide clear guidance on what the recipient should do next when pitching directly to someone.
Your deck should have a primary call-to-action that prompts the recipient to take action, whether it's leaving their email or booking a meeting.
Differentiate between decks for pitching, sending, and from the investor's perspective, and ensure your deck tells a compelling story to engage investors effectively.
Different types of decks for pitching include basic, storytelling, and Showman's deck, tailored to the audience and meeting context.
41:13
Setting goals at the start of the meeting is crucial to steer the conversation towards investment decisions.
Creating urgency by implementing deadlines for feedback and term sheets can generate interest from early stage investors.
Equity crowdfunding is effective due to the urgency created by a countdown date.
42:47
Pitch to investors with a concrete deadline for expression of interest.
Start meetings with clear goals, investment reasons, and a deadline for decisions.
Use storytelling techniques, starting with a high point of tension and providing a solution, to engage investors.
Evoke emotions and demonstrate potential returns to appeal to early stage investors.
Importance of emotional connection in presentations.
46:09
Presenter discusses preference for presenting with or without a deck, emphasizing the need to connect with the audience emotionally.
Different pitching approaches mentioned, including using a deck for comfort or relying on personal style for energy.
Significance of showing emotions and facial expressions to establish a human connection during presentations highlighted.
Strategies for engaging the audience, like limiting text on slides and using build-ups, are discussed.
Tips for crafting effective demo day stories include using short sentences and engaging storytelling techniques to keep the audience's attention.
48:42
Emphasize the importance of brevity and impactful messaging to convey key points effectively.
Mention the speaker's sister's academic achievements in neuroscience to highlight the significance of online learning systems and improving course completion rates.
Conclude with a discussion on the evolving landscape of online education and the role of community and retention in enhancing learning outcomes.
Professional angels and VCs have different preferences and investment strategies.
52:47
VCs and angels prioritize discussing business metrics and potential growth over product details when pitching.
Excessive focus on competition and a long list of acquisition strategies are disliked by VCs and angels.
Founders should show the potential impact and outcome of the business to attract investor interest.
Importance of storytelling, selling, and design in presentations.
54:27
Emphasize the need to draw the audience to a natural conclusion.
Insights on fundraising dynamics, overcoming fear and self-doubt when dealing with VCs.
Advising on breaking free from the mindset of VCs holding all the power, encouraging self-confidence and assertiveness.
Debate on slide quantity in presentations, noting varying preferences among VCs.
Addressing Investor Concerns Through Personalized Follow-Up Videos
57:51
The speaker's approach involves sending personalized follow-up videos to address specific questions and provide solutions to potential investor concerns.
Building relationships and showcasing problem-solving skills are crucial in instilling confidence in potential investors.
The strategy includes identifying and addressing key concerns, even if all the answers are not immediately available.
By demonstrating tenacity and problem-solving abilities, the speaker aims to establish rapport and credibility with investors for successful outcomes.