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55 Minutes of Social Media Content Strategy for Entrepreneurs

Think Media2022-12-08
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843K views|1 years ago
💫 Short Summary

The video features a speaker sharing insights on growing internet businesses, transitioning to B2B services, and creating viral content. Emphasis is placed on volume, consistency, and tailoring content for different platforms. The importance of authenticity, providing value, and building credibility is highlighted, along with strategies for success in business and content creation. The speaker encourages sharing personal experiences, focusing on audience needs over personal gain, and establishing authority in a niche. Additionally, the video discusses the value of continuous improvement, giving away valuable information, building relationships, and delaying the sales pitch for long-term success.

✨ Highlights
📊 Transcript
Importance of authenticity and sharing personal experiences in building credibility and attracting an audience.
02:23
Speaker shares his journey of starting and scaling a business, eventually selling it for a significant profit.
Focus on growing internet businesses and documenting best practices for building successful companies.
Emphasis on learning from others' experiences, expressing desire for successful entrepreneurs to share early struggles and successes.
Transitioning from e-commerce to B2B services, inspired by successful entrepreneurs.
05:21
Reflecting on the impact of fame from a friend's experience.
Reconsidering the desire for fame and focusing on making a positive impact through work.
Acknowledging the potential challenges of fame but still pursuing goals despite the risks.
Importance of Volume in Content Creation
06:28
Content quality is emphasized over appearance in creating content.
Lesson learned from Grant Cardone emphasizes the need for increased output.
Anecdote about flyer distribution highlights the significance of testing size in marketing strategies.
Consistent effort and volume are stressed as valuable in achieving success in content creation.
Importance of volume and effort in achieving goals.
10:39
Increased content creation from 7 to 80 pieces per week led to significant growth on various platforms.
Gained 300,000 YouTube subscribers, 7,000 Instagram followers, and 350,000 TikTok followers in six months.
Impact on web traffic, subscriber growth, and success of paid advertising strategies highlighted.
Substantial business growth and increased opportunities for acquisitions experienced overall.
Content creation model overview.
13:47
Daily mind dumps, weekly Twitter reviews, monthly recording sessions, and YouTube videos are key components.
Transition from emailing content ideas to posting on Twitter highlighted.
Emphasis on platform's forgiving nature and stream of consciousness approach.
Embrace of short-form content after initial reluctance, inspired by GaryVee's success.
Strategies for Creating Viral Content
17:06
Importance of engaging viewers and delivering on promises made in thumbnails.
Need to capture audience interest and maintain it throughout the content.
Growing a podcast audience through effective call-to-actions.
Implementing different CTAs to encourage listener interaction and seeing significant growth in monthly listeners.
Importance of Contextualizing Content for Different Platforms.
19:24
Distributing content 80 times a week resulted in significant growth over six months.
Tailoring content to specific platforms is crucial for maximizing effectiveness.
'Test first, record winning content, inject call to action, contextualize, and increase volume' is a key strategy for content creation and distribution.
Importance of establishing credibility before creating content.
22:37
The frame in which content is consumed impacts reception, demonstrated by Elon Musk's tweets.
Creators should consider the perspective of their audience.
Ensure a strong frame for content to resonate effectively.
Importance of providing evidence and building authority through personal experiences.
25:14
Contrasts 'how I' with 'how to' and 'give' with 'get' as mindset shifts.
Encourages sharing personal successes and experiences rather than preaching advice.
Introduces a content creation model involving steps like 'douche' and 'talk about what you just did'.
Key message is to focus on authenticity, personal experiences, and providing value to the audience.
Importance of creating content with the audience in mind.
29:11
Shift focus from self-promotion to providing value to viewers.
Successful influencers prioritize audience needs over personal gain.
Highlighting the difference between speaking one's truth and claiming to know the truth.
Building a social media following should be about serving the audience and making a positive impact.
Importance of becoming a niche-specific authority in content creation.
31:22
Leveraging expertise in fitness and content creation to grow business.
Focus on what you are good at to attract loyal followers.
Criticism of teaching theoretical concepts without practical experience.
Value of authenticity and real-life experience in content creation.
Importance of following a sequence for success.
34:58
Seeking truth and learning from extreme examples like Warren Buffett's investment advice.
Advocating for building evidence and knowledge to support actions.
Finding strength in past experiences, as illustrated by a favorite line from The Matrix.
Emphasizing authenticity, evidence-based decision-making, and learning from proven success stories.
Importance of Action and Certainty
37:50
Taking action on things you are certain about is crucial, without the need for bravado.
Seek wisdom from reliable sources and separate information from the source.
Admitting deficits and shortcomings builds trust and credibility, leading to gaining respect and influence.
Personal evolution, starting with fitness, can contribute to maintaining a fit physique.
Importance of Continuous Improvement in Business
42:15
Volume, time, and skill development are crucial for success in business.
Consistent practice and effort lead to progress and success over time.
Success is a gradual process that requires dedication and hard work, not luck.
Perseverance and gradual improvement are key to achieving long-term success in business endeavors.
Importance of Sharing Valuable Information
45:01
Giving away valuable information is essential for building trust and creating value in business.
Quality content is preferred over quantity to engage and retain viewers.
Sharing knowledge openly attracts the right audience and helps in establishing trust with consumers.
Giving away secrets and providing value upfront is key to building a successful brand.
Building relationships and providing value leads to greater success in business.
48:33
Offering high-quality free materials and unique experiences helps differentiate individuals and attract a loyal audience.
Playing the 'infinite game' involves continuously building goodwill and avoiding aggressive sales tactics.
Successful business leaders prioritize long-term relationships over immediate profits for organic growth.
This approach contrasts with traditional hard-selling techniques and emphasizes patience and strategic planning.
Building goodwill and providing value without expecting anything in return can lead to opportunities like podcast appearances and partnerships.
49:50
Ultra successful people possess traits of superiority, crippling insecurity, and impulse control.
Success is often achieved by being patient and delaying gratification, as shown in the scenario of becoming a millionaire in five years through consistent value provision.
Sacrificing local benefits for global gains applies to different situations, like resisting cookies for weight loss or inputting notes in CRM systems for organizational benefits.
Importance of waiting for global benefits rather than seeking immediate local benefits.
52:27
Value of sharing experiences to contribute to knowledge.
Ease of content production leading to a saturation of low-quality material.
Encouragement to share real experiences and experiments to add value to knowledge.
Challenges of teaching principles without substantial field experience and advice to act first before sharing insights.