00:00 how much money do you make so in our
00:01 first year business we're going to make
00:03 over like around 1.2 to 1.5 million
00:06 million dollars yeah how much how old
00:10 19 wait I didn't even know that you
00:12 you're making $1.5 million this year and
00:14 you're 19 yeah okay what do you do so we
00:18 built software products so the one one
00:19 of the biggest products we have built is
00:21 if you've seen on Tik Tok you've seen
00:22 all these AI Drake covers and all these
00:24 AI SpongeBob videos so we actually built
00:27 the tech for that and uh we launched it
00:29 about eight nine months ago and very
00:30 quickly went from zero users to now
00:33 almost 2 million users wait like that
00:34 Viral AI Drake song yeah so that was one
00:37 of our early early users that so we
00:39 found this product like it was
00:40 essentially like voice too conversion
00:42 we're like there's so many use cases we
00:44 allowed a couple of beta users about
00:46 like 30 40 people one of them actually
00:47 made that song Put it on to the internet
00:50 and whoa that's really cool just to see
00:53 someone that like used your software and
00:54 like went hella viral from that
00:55 essentially yeah it was like all of our
00:57 distribution done for us what's it
00:58 called it's called music file music F
01:01 and it's still like running right now
01:02 yeah we we still have like around 1
01:04 million active monthly users which is
01:05 pretty cool wow holy so as you've
01:08 gone about launching this cuz how long
01:10 did it take you to make this so it took
01:12 me a week this is the story yeah so what
01:16 happened was um over the last year I've
01:18 spent working at a company called buil
01:20 space which uh so I was 17 18 and I was
01:23 working at this company called build
01:24 space they're essentially building a
01:25 school for people to follow their dreams
01:27 rather than the traditional pattern of
01:29 going to a tradition school and like
01:31 following a fixed path imagine you got
01:33 to work on what you actually wanted to
01:34 work on whether that's be a musician or
01:37 uh make it make an AI product or become
01:39 an athlete whatever it is like you want
01:40 to go do something how can we help you
01:42 so we launched a six we program called
01:44 build space uh which was nights and
01:46 weekends and essentially for six weeks
01:48 we put you in a group with other
01:49 passionate people about their own ideas
01:52 and essentially in those six weeks we
01:53 help you go from Step Zero to step one
01:55 which is essentially starting starting
01:57 in your idea so during that I learned a
02:00 lot from like the the founder his name
02:01 was farza I was really young 16 17 18
02:04 and I spent a lot of time just learning
02:06 how you would scale a startup they ended
02:07 up raising $12 million and and I spent a
02:10 lot of time build building the startup
02:12 in that time I realized okay cool to
02:14 build huge companies you're going to
02:15 have to have huge missions and huge
02:17 goals and I want I needed to become an
02:19 engineer as well I needed to learn how
02:20 to write code because everything I did
02:22 required code back then and I was just
02:24 an engineer but how do I build my own
02:26 products you also have to know how to
02:27 write really good code so after I left I
02:29 decided I'm going to spend the rest of
02:30 the year kind of just building projects
02:32 every month so every month I just built
02:33 a new project so I was just I was trying
02:35 to refine my coding ability and then one
02:38 month I came across this research paper
02:40 which was talking about the the vocal
02:42 style transfer that a research paper in
02:43 China released and I realized like this
02:45 can be used for music and we we saw like
02:48 a couple of random like AI Kanye songs
02:51 and this was before the Drake thing
02:53 there was the first thing was AI Kanye
02:55 and I was like oh this is really cool I
02:56 wonder how people do it uh and I came
02:58 down this Rabbit Hole of realizing izing
03:00 that people were in this Discord called
03:01 aiub which was like a really small
03:03 Discord at the time only eight or five
03:05 or 8 thousand people and I I remember in
03:08 in the chats people were like hey what
03:10 is a print error and a print error is
03:11 like the simplest type of error in
03:13 coding and I was like these are like
03:15 non-developer people trying to learn how
03:17 to convert their voice to Drake or
03:19 trying to learn how to convert their
03:20 voice to kany and I realized like if I
03:22 just built a simple site with the tech
03:23 that's already out that people are going
03:25 to want to use it anyways because
03:27 they're trying really hard so I spent a
03:29 week from that idea and kind of just
03:30 launched it and a week later it had
03:32 100,000 users so 100,000 yeah so from
03:34 idea to launch 7 days and then from
03:36 launch to 100,000 was seven days was it
03:39 free for the 100,000 yeah it was free
03:41 and I was losing money so I didn't I
03:42 didn't monetize it at all I kind of just
03:44 released it just thinking like it would
03:45 be cool God and uh people really thought
03:47 it was cool so there was was there any
03:49 productized version of that like of AI
03:53 voice covers no so we launched the first
03:55 thing and that's why I grew so quickly
03:57 and also at the same time we didn't
03:58 really think about we didn't know it was
04:00 going to be like a company we kind of
04:01 just watched it as a side project
04:02 thought some people would use it didn't
04:03 think it would have high retention and
04:05 very quickly we realized it was the
04:06 opposite people really liked it people
04:08 were sharing it and it was super simple
04:10 it was like select between Drake Ariana
04:12 Grande and Kanye West and you just
04:14 upload a vocal file and press convert
04:15 that was the entire site but we were
04:17 spending about $3,000 in GPU credits
04:19 every single day for those first weeks
04:22 how did you afford that I didn't so
04:23 that's that's like the craziest part so
04:25 I I launched it for fun and I was like
04:26 okay cool maybe I'll spend like 5K on it
04:28 and I'll have it on resume is like a
04:30 cool big project I built and then very
04:33 quickly I realized okay like this has
04:35 gotten to like 10 12K I should probably
04:37 make some back so rather than like
04:39 thinking of a really proper monetization
04:40 strategy I was like okay I'm just going
04:42 to put like a $1 like pay wall like $1
04:45 subscription per month and you can use
04:46 the tool in the first hour of me
04:48 launching that I remember we had like
04:50 $95 of $1 subscriptions paid and by the
04:53 day end of day one it was 2,000 I was
04:55 like yo so 2,000 people paid a dollar
04:57 today so I feel like I could probably
04:58 raise it a little bit bit more um and so
05:01 that's what we did sass in 2024 is all
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05:42 join the wgmi academy today how long has
05:44 it been active so we launched in April
05:47 this year wow yeah not too long ago
05:50 eight years yeah eight months eight
05:52 months yeah sorry when you were 11 okay
05:55 so it's been around for eight months and
05:57 you're already at over 100k a month in
06:00 how did you like get this out into the
06:02 world like how did you Market it so we
06:04 realized early on that to create any
06:06 type of viral product you want to make a
06:08 lot of controversy that's essentially
06:10 get like both the people that like you
06:12 talking about you and the people that
06:13 don't like you talking about you so when
06:15 you first launched that AI Drake and
06:16 weekend song it already stirred up a
06:18 huge fire like people were like oh this
06:20 is going to be great for the music world
06:21 and some people were like yo this is
06:22 terrible as an artist and musician um so
06:25 that was like good because people are
06:27 now like coming to this understand like
06:28 this is a new thing the market then we
06:30 ended up basically spending a lot of
06:32 time with ugc content creators and
06:34 essentially created like this crazy
06:36 affiliate program if you people were
06:38 already posting AI Drake videos and AI
06:40 SpongeBob and all that already so we
06:42 were like hey how can we provide them an
06:43 incentive to post about our platform so
06:46 we said hey here's an affiliate link
06:47 you're already going to post this
06:48 content might as well make some money
06:50 while doing it so they started driving
06:52 traffic to our site and getting paid for
06:53 every sign up so we ended up having
06:55 around 4,000 people make like Tik Tok
06:58 pages and just started in our links out
07:00 of there so that's kind of how they knew
07:02 it was coming from your platform exactly
07:04 so when that Drake song We viral did
07:05 people know it was coming from your not
07:07 originally at that point we hadn't
07:08 launched like publicly it was still like
07:10 just like our early beta beta users but
07:13 like a week or two later we launched
07:14 publicly and that's when people started
07:16 to see like okay this is kind of how you
07:18 can do it yourself if you wanted to
07:20 that's really cool and so mainly just an
07:22 affiliate program that what was the
07:24 percentage like 50% or it was it was not
07:25 even that high it was 25% but the the
07:27 main thing that we did was like people
07:29 are already posting so much AI generated
07:31 content we just kind of went to these
07:33 big accounts that had like million
07:35 they're growing very quickly at the time
07:36 too right because all over Tik Tok and
07:38 you're like hey you're you're already
07:39 going to post this content like we can
07:41 help you make money while you do it so
07:43 here's 25% some people are like 30 40%
07:45 we can do custom custom Affiliates and
07:47 we kind of just gave them the link and
07:49 that's pretty much it I think to till
07:50 this day like one of our biggest
07:51 Affiliates has broughten in $50,000 wow
07:54 yeah so it's like crazy and so he's just
07:56 posting AI generated content and now he
07:58 just threw your Link in the bio for
08:00 people why not right and and his Tik Tok
08:02 Pages really well and and that's it huh
08:05 are there any other like like organic
08:07 marketing hacks like or viral like Loops
08:09 you set in there for people to like see
08:11 yeah so there's there's two things I
08:12 would say about like our distribution
08:14 plan one was Tik Tok really early the
08:16 problem with Tik Tok is you get a large
08:18 amount of traffic but it's not high
08:20 quality traffic and what that what I
08:22 mean by that is like if you're scrolling
08:23 on Tik Tok and you see an AI cover it's
08:25 not very targeted right it's just like
08:27 some random person could be just
08:28 chilling in their home see this cover go
08:30 to the site maybe try it but they're
08:31 never going to purchase a plan yeah so
08:33 we'll get millions of users or hundreds
08:35 of thousands of views coming from Tik
08:36 Tok not really converting but then we
08:38 started doing long form content as well
08:39 we had we had a couple of influencers
08:41 that made like YouTube videos about us
08:43 like here are some of the coolest AI
08:44 music tools one video had 300,000 views
08:47 and that brought in $30,000 in Revenue
08:49 in a month compared to like our 300
08:51 million views in a month and that only
08:52 brought in like 20 or 30,000 so there
08:55 was huge contrast the density of YouTube
08:57 yeah what was the person that posted
08:59 that like a producer or like yeah was it
09:00 was a producer like a music produc like
09:02 teaching people how to do it yeah so
09:03 essentially what we did at the beginning
09:05 we launched as this tool to mess around
09:07 kind of convert your voice into like
09:08 Drake and Kanye and then we got a C AIS
09:11 letter people actually don't know this
09:12 but three weeks in we had a letter from
09:14 Universal Music Sony music and Warner
09:16 Music I have it framed in my wall it's
09:18 literally like it's actually like pretty
09:20 crazy to get a letter from all three of
09:21 them at at the same time and essentially
09:23 what it said was hey you can offer Drake
09:25 or Kanye or all these big artists on
09:26 your site because you're essentially
09:29 you're T you're selling a product with
09:30 their branding and you're making money
09:31 off of it so we're like okay we agree
09:33 with this we won't so that same day we
09:35 deleted all these Dr Kanye models all
09:37 these big models and replaced it with
09:39 the ability for people to train custom
09:41 models that's where our pricing came in
09:43 so now people if they want to convert
09:44 their voice into these ex artists they
09:46 kind of have to train custom models
09:47 themselves and they have to pay for it
09:49 so that's kind of how we got around that
09:51 so it's taking the accountability off
09:54 your guys' shoulders in a way so instead
09:55 of offering it Drake and Kanye they have
09:57 to come in and if they want to you contr
10:00 it essentially we made it focus more
10:02 towards like the music use case so we
10:04 essentially what we did was we replaced
10:05 all the the the big famous artists with
10:08 50 artists that no one knows essentially
10:10 we took 50 people's voices and we took
10:13 like 50 other people's voices so 100 100
10:15 voices took 10 minute recordings of each
10:17 voice so there's 100 custom voices and
10:20 essentially what we did was this thing
10:21 called linear interpolation where you
10:23 take the model weights of 50% of one
10:25 model and the model weights of 50% of
10:27 another model and mix them together and
10:28 you said create a new voice that never
10:30 existed you mix two people's voices and
10:32 create one new got okay and so those
10:34 voices actually don't have copyright
10:36 like they actually don't exist so we
10:37 essentially offer them on our site right
10:39 now if you go to it uh and artists and
10:41 producers can use them in their music
10:42 freely rather than hiring vocalist uh
10:44 for example one of the big examples that
10:46 we use is a lot of times we have male
10:48 singers that want female background
10:49 vocals or vice versa instead of hiring a
10:52 vocalist paying them royalties and doing
10:54 all the studio time now they can just
10:55 sing themselves and convert into any
10:57 voice they want this is super empowering
10:58 for for producers and Engineers that are
11:00 like trying to like up their skill cuz
11:02 like you just said like the hardest part
11:04 is finding quality talent but if you
11:06 have no experience or no money you can't
11:08 afford someone's to like have someone
11:09 use their vocals so now they can just
11:11 literally get some of the highest
11:12 quality vocals and then really show
11:14 their creativity I'm on the side this
11:16 going to be really positive for music
11:17 yeah it's it's very 5050 what what we've
11:19 realized early on uh so we have a lot of
11:21 users now but early on we realized the
11:23 people that were coming to us very
11:25 quickly were like the A-list celebrities
11:26 like we have a lot of ndas with really
11:28 big players and the reason I thought
11:30 that was because a lot of these big
11:32 people the way they St stay ahead of
11:34 everyone else in their Market is by
11:35 adapting really quickly so a lot of big
11:37 a A-list celebrities one one one that we
11:40 have publicly is leis Bell leis Bell is
11:42 postm producer he's like known as the
11:44 best producer in the world so he's been
11:45 using our prop platform for a while as
11:47 well and what's he getting out of it the
11:49 most so he's been using it to just
11:50 essentially play with the music ideas
11:52 convert his voice into other artist
11:53 voices to send them Demos in their voice
11:55 that makes so much sense so just a bunch
11:57 of stuff like that yeah so you could
11:58 like literally come with an idea for a
11:59 song say hey Travis Scott would sound
12:01 great on this and just do like a loose
12:03 version of it yeah if you wanted right
12:04 and then send it to him their team yeah
12:06 wow that's awesome that's really cool
12:08 that makes a lot of sense it's like a
12:09 good practice tool wow good job man okay
12:12 so this was build space is basically
12:14 like this just after school program or
12:17 how did you it's it's online incubator
12:18 essentially it's an idea incubator if
12:20 you have an idea whatever you want to do
12:21 online yeah it's online six weeks online
12:23 uh you kind of just spend six weeks
12:25 online and there's online tutors that
12:26 kind of give you Frameworks and like
12:28 here's how to do distribute anything
12:29 whether that's music your own product
12:31 whatever it is here's how to think about
12:33 uh consistence here's how to think about
12:35 XYZ so it's just like a credibility
12:37 format it kind of like Y combinator in a
12:38 way it's it's like why combinator but
12:40 rather than for startups it's for any
12:42 idea and they went through y combinator
12:44 as well oh cool did they you have to pay
12:46 for it did you pay for it it's free so
12:48 we believe the education should be free
12:49 and uh so that was the big big goal
12:51 behind starting and we launched it and
12:53 it's doing really well it has like
12:54 200,000 students that I've gone through
12:55 now wait are you a part of the build
12:56 space I I worked there for like seven
12:58 months oh you worked there yeah yeah so
13:01 the founder his name is farza he's like
13:03 26 27 he it's actually his birthday
13:05 today so he's the person that kind of
13:06 brought me into this world of
13:08 Entrepreneurship and gotcha founding
13:09 yeah okay so you were like a part of the
13:11 team of build space and you happened to
13:12 build your own thing in the program as
13:14 well I actually yeah so as soon as I
13:15 left build space I was like okay I'm
13:17 going to spend the next couple months
13:18 kind of building it and then I was like
13:20 I never even did my own like company's
13:22 program so I ended up doing it and in
13:24 that the first time I ever did it I was
13:25 like built this thing do they take like
13:28 a percentage of they take nothing so
13:30 they're they're like they they don't
13:31 have a business model in terms of right
13:32 now they liter just don't make money
13:33 right now right now yeah so they they
13:35 just raise like a crazy amount of money
13:36 and they're focusing on just figuring
13:38 out how to incubate ideas but their
13:40 business plan in the future is going to
13:41 be around the idea of like getting
13:43 subsidized education from government so
13:45 right now they're partnering with Dubai
13:47 like building schools there for
13:48 entrepreneurship that's awesome yeah the
13:50 government kind of pays for wow I want
13:52 to talk about that that's really cool
13:54 but let's let's talk about your plan for
13:56 the future of your app so so you're at
13:59 100K a month you basically launched it
14:02 really quickly blew up really quickly
14:04 you figured out how to monetize it after
14:06 getting ceas and assisted yeah so what's
14:08 your plan as you go into the next year
14:11 three years because you said you wanted
14:12 to make a big company you a big idea so
14:14 around music I've this is like I never
14:17 thought I would be making a music
14:18 company I've never even gone to a
14:19 concert so I haven't spent a lot of time
14:21 like in the music world yeah um but I've
14:23 done a lot of research in around the
14:25 market and the Tam and like the size of
14:27 the market music tool softare is are
14:29 like the lowest Tam like it's around
14:31 like less than a billion dollar market
14:32 like Pro Tools yeah exactly ablon like
14:35 these these tools are now worth over a
14:37 billion dollars they're all less and I
14:38 want to build a a legit company I
14:40 realized you can make a lot more money
14:42 if you not only solve music problems but
14:44 also audio problems across other
14:46 Industries whether that's like audio in
14:48 Games audio in animation movies and what
14:52 I mean by that is like all these
14:53 characters in games all these characters
14:55 in movies have voice actors imagine you
14:57 never have to hire voice voice actor
14:59 again imagine one person can voice act
15:01 an entire movie right so that's like
15:03 something that we're working on we're
15:04 also working on the ability for people
15:06 to generate music for their games and
15:08 for their movies because they also have
15:09 to pay for huge amounts of soundtracks
15:12 which cost tens of millions of dollars
15:14 another big thing which I'm really
15:15 excited to launch in the future which we
15:17 already have a beta working is
15:19 essentially in all these games and
15:20 animations you have so many sound
15:22 effects a man's running with like
15:24 lightning in the background someone
15:25 actually has to go in a studio and make
15:26 that sound imagine you were able to just
15:28 that via text text to llm and audio
15:31 comes out is that exactly what prompt so
15:34 you really focus on B2B right now
15:36 exactly right right now we want to build
15:38 this B2B product which is going to be
15:39 like this for for gaming gaming
15:41 companies because we have so much
15:43 interest from them already we just had
15:45 an investor reach out who just uh
15:47 invested in our company Jer slav he's
15:48 the founder of beat saer which is the
15:50 biggest VR game in the world he sold to
15:53 to um they sold to meta for $2 billion
15:56 and he did yeah beer billion two billion
15:58 with the be that's how like so music is
16:00 a25 billion market and and gaming is a
16:03 $250 billion Market which is expected to
16:05 double over the next three years right
16:07 it's 10 times bigger so there's a lot
16:09 more money to grab and especially in the
16:10 audio problems that there's not that
16:12 much Innovation happening so yeah yeah
16:14 audio Engineers are like especially
16:16 sound effects and sound design for
16:18 movies like that is like an art form in
16:20 and of itself yeah it's like so I can
16:22 imagine how hard it would be to come up
16:24 with how to make these sounds because
16:25 they literally physically have to make
16:26 them in the studio yeah that makes a lot
16:28 of sense so how do you so you guys
16:30 decided to raise money yeah we only we
16:32 so we only took two two checks one is
16:34 from Founders Inc which is the startup
16:36 incubator that I worked out of um
16:38 previously build space was one of their
16:40 portfolio companies as well the only
16:41 reason I took money was from them was
16:43 because I realized they helped me a lot
16:44 at the last company and I wanted them in
16:46 my corner and then we only took it from
16:48 one other Angel who was Jer laav uh who
16:50 gave us like 100k as well and he sold
16:52 his company to beat every and he was the
16:54 director of Music at meta strategic
16:56 strategic right we we haven't needed to
16:58 raise in terms of for monetary reasons
17:00 it's more been for connections and uh
17:02 yeah that's it's the only reason to Ray
17:04 really and and they came to our us so
17:06 it's like of course yeah that's the best
17:08 time to raise interesting okay so how
17:10 long do you think that will take you
17:11 guys to build where it's like the MVP
17:13 for the B2B side uh so we already
17:15 launched a a beta with one customer
17:18 yesterday and we started working on it
17:20 two weeks ago so the cool thing about us
17:21 is we work really really quickly like we
17:23 have a team of four people and since as
17:25 a startup we kind of have like very high
17:27 expectations on how how much of how much
17:29 code we're going to write so like every
17:30 day we're shipping some new product
17:32 feature like for example in the next uh
17:34 3 weeks we're going to ship a whole new
17:36 redesign of the entire site which is
17:38 going to be pretty exciting so we're
17:39 always working on something new this B2B
17:41 feature should have three Pilots by the
17:42 end of December and then by early
17:44 January late February like in that in
17:46 that time frame we're going to have it
17:47 fully launched wow and is it creating
17:50 like a really high quality audio because
17:52 like sometimes you listen to these AI
17:53 artists and they might sound a little
17:55 muffled or like a little watery so we we
17:57 like prior ourselves in creating like
17:59 the highest quality vocals like that's
18:01 why music producers that's why we've
18:02 partnered and worked with big music
18:05 producers and we've made the product to
18:07 look very professional like it's not
18:08 focused on like the like clown use case
18:11 essentially or the the and also the cool
18:13 thing about that is because we're
18:14 working with producers is much higher
18:15 retention like these guys stay around
18:17 way longer than the people that are yeah
18:20 that that are just making AI covers and
18:21 AI spongeb but in that sense we spent a
18:24 lot of time working on our models and
18:25 kind of just making them the highest
18:27 quality and we expect to launch like
18:28 another model the next 3 months which
18:30 takes the the quality from like let's
18:32 say 95% now to 97% which will be the
18:36 far this is a really cool idea do you
18:38 have competitors that are like moving
18:39 like are big I feel like big studios
18:42 might like try to create something like
18:43 this so we we have competitors that have
18:45 essentially gone down the angle of like
18:47 let's just offer Drake's voice and
18:48 Kanye's voice because of that they'll
18:50 grow very quickly because now they're
18:52 they they got the viral element to them
18:54 but the problem with that is like okay
18:56 you're going to have like all these
18:57 labels and big guys that have insane
18:59 amounts of money on your on your neck
19:01 and then the other thing is the the
19:03 business model is not sticky enough
19:04 because when you're marketing toward
19:05 this type of user they're using it for
19:07 entertainment purposes the the user
19:09 that's using something for an
19:10 entertainment purpose and the user
19:11 that's using something for a business or
19:13 or work purpose is two different type
19:15 two different people there's one that
19:17 has very high retention and one if the
19:19 site goes down tomorrow they they'll
19:20 kind of disappear yeah and that's much
19:22 quicker to make so you might not really
19:23 have as OTE as far as the business
19:26 essentially it's just a viral product
19:27 which which you can make you doing right
19:29 now but you're transitioning into the go
19:31 B2B gaming side that's like your big
19:33 exactly so I mean we're going to have
19:35 this product at the same time like this
19:36 music focus product which is music by
19:38 but at the same time launches brge
19:39 company which is going to be focused on
19:41 this gaming aspect how would you go
19:43 about getting customers like as far
19:46 like so so what we've done is the two
19:48 people that invested in us um founder
19:50 zinc the portfolio that the the
19:52 investors that invested in US was this
19:54 guy named Huber he founded curse gaming
19:56 uh which which was pretty much a Discord
19:58 compan competitor at the time a long
19:59 time ago so he's he's friends with
20:01 pretty much everyone in the in the
20:02 gaming space and then jerus love also
20:04 from beat saer they're also really good
20:06 friends with everyone at meta gaming uh
20:08 they they invested in like five or 10
20:10 other gaming Studios so because of those
20:12 two connects we can kind of get like our
20:13 first 1020 customers and once we get a
20:16 lot of learnings from those 1020 we can
20:18 kind of scale from there scale out your
20:19 sales process interesting how would your
20:21 pricing model scale cuz for B2B
20:23 customers so for B2B customer it's a
20:25 complet completely different game with
20:27 these contract sizes like tens to
20:29 hundreds of thousands dollars a year uh
20:31 there's much different than consumer so
20:33 we'll have the consumer angle running
20:34 but for gaming we're going to be talking
20:36 like we're talking to a studio right now
20:38 that's that spent $50,000 on a sound
20:40 agency to just do all the sound for the
20:42 game imagine we could get them for
20:44 $30,000 to have their own in-house tool
20:46 that can kind of gener whatever audio
20:48 they needed and at the same time uh the
20:50 sound agency doesn't do voice characters
20:52 and stuff like that they have to hire
20:53 another voice actor and all that imagine
20:55 you can also do that in the software as
20:57 well is this month or total to like uh
20:59 per year per year wow so $30,000 per
21:02 year to get basically unlimited sounds
21:03 that you own the rights to and then also
21:05 voice actors so that's that's how these
21:07 agencies kind of work these game studios
21:09 they pay like per year contracts or per
21:10 game contracts um but yeah we we want to
21:13 license out per year so the big
21:14 Hollywood strikes that were going on
21:16 have you have you been like involved in
21:17 that in any way uh I mean I would say
21:19 like one product that like we could one
21:22 way we have been involved is like the
21:24 voice since the voice of voice tool kind
21:25 of works for anything you can use it for
21:27 we have a bunch of users that even use
21:29 Music fi just to like convert their
21:30 voice into like a Morgan Freeman style
21:32 voice for a movie trailer or XYZ so in
21:35 that sense you can kind of replace voice
21:36 actors right now with our tool that
21:38 sense there may have been a little
21:40 repercussion but that was pretty much it
21:42 interesting okay but you're in like this
21:43 the AI trend is super like popular right
21:46 now especially like right when you
21:47 launch probably like the peak of it yeah
21:49 and so I'm curious what has changed
21:51 since like when you launched this to now
21:53 eight months later as far as the AI
21:55 landscape for voice cloning I think
21:56 there's a lot more tool specifically in
21:59 voice voice cloning I think like 11 Labs
22:01 has definitely like cemented itself as
22:03 like an industry leader but that's in
22:04 text to audio that's their main focus
22:06 one specific TTS right Tex to speech um
22:09 there's not been a specific industry
22:11 leader I think maybe us for audio to
22:13 audio which is pretty cool um I'm
22:15 excited like overall in the AI landscape
22:17 because I'm from SF like I spent a lot
22:18 of time with all the builders I've seen
22:20 a lot more people kind of come in uh
22:22 like eight or nine months ago we would
22:23 see a lot more web 3 projects that were
22:25 still like kind of hanging on but as
22:27 soon as like ch and all these other apis
22:29 came out people are just switching their
22:31 entire companies I know companies that
22:32 rate three four5 million on o 3 idea and
22:35 I just pivoted straight to AI after the
22:37 chat launch so it's pretty cool to see
22:39 how how quickly people are what do you
22:40 think about people that made that pivot
22:42 I think it makes sense it's like it's
22:44 it's Trends right like people want to
22:45 catch on to the next hype wave but I
22:47 think if you can build a really good
22:48 product right now uh you can make a lot
22:49 of money in the future uh like there's
22:51 there's a lot of spaces in in the AI
22:53 vertical that need to have cemented
22:55 industry leaders which there aren't and
22:57 if you can cement then you get you think
22:59 it's too late to get started on one of
23:00 those I don't think it's too late to get
23:02 started if you have distribution like
23:04 that's the only thing if you have
23:06 distribution you can kind of be any
23:07 company what what opportunities would
23:09 you pursue if music Vibe wasn't the main
23:11 priority um so right now I'm really good
23:14 friend we're actually doing this so
23:15 Daniel you know Daniel and Musa is
23:17 another friend of mine who's a big like
23:19 Instagram Tik Tok Creator so in musa's
23:21 whole content is like hey here's how to
23:23 become a Tik Tok Clipper and uh use your
23:26 content take a take a streamers clip put
23:28 a GTA clip on the bottom and put it on
23:30 Tik Tok and you be created by the
23:31 Creator fund we're basically building a
23:33 product that kind of takes long form
23:35 like twitch streams and kind of creates
23:37 Clips like that very quickly with
23:38 generative products so that's
23:40 essentially what we're working on and
23:41 the cool thing about that is since Musa
23:43 has so much distribution in that type of
23:45 audience if we build a tool for that you
23:47 kind of have guarant
23:48 customers huh what's your Tech stack um
23:52 for Dev work we spend like a lot of time
23:54 with type typescript JavaScript we use
23:56 next as our framework and we also use
23:57 super base as our database and then we
23:59 don't for music F we don't use any apis
24:02 like everything we run locally on modal
24:04 which is a serverless GPU company yeah
24:06 and why do you make that point uh so
24:09 apis you can kind of just take another
24:10 company's product and kind of just call
24:12 into your own app there is actually no
24:13 other company that hosts the model that
24:15 we use which is the so we had to host it
24:17 ourselves and because of that we have a
24:19 lot of companies that reach out and
24:20 they're like hey I need I actually need
24:22 this use case of audio to audio in my
24:24 app how can we get it and we have to
24:25 offer them API so you have an API
24:28 exactly we have a closed s API that we
24:30 give to like specific customers like we
24:31 have a spend limit of like uh you have
24:33 to spend at least 10K and you'll get
24:35 access to it but yeah that's cool so
24:36 people want to basically insert the
24:38 features you have in your app into their
24:40 own software some way one way or the
24:41 other they're allowed to exactly 10K
24:43 minimum B2B basically exactly
24:45 interesting that's really cool you got a
24:46 good business brother nice yeah but it's
24:48 so interesting that you probably didn't
24:49 even see this coming you said that you
24:51 were starting a new app every month yeah
24:53 so I didn't I didn't expect this at all
24:55 like uh the month before I built like an
24:56 AI image app so so like if you remember
24:59 like lenza came out which I basically
25:01 built lenza two weeks before which was
25:04 really cool so I I spent a lot of time
25:05 just working on these new models that
25:07 were coming out and and just kind of
25:08 launching apps as fast as I could that
25:10 was my entire goal so you did you just
25:13 pick up on like these AI apis a little
25:14 bit before the mainstream because you're
25:15 in San Francisco and because everyone
25:17 was talking about ITA I think I think it
25:18 was a little bit of that and also like I
25:19 would spend a lot of time on archive
25:21 which is like actual research papers go
25:23 on really yeah AR I was going to ask you
25:24 that yeah so archive is literally like
25:26 so a lot of people will go
25:28 like social media that's fine too you'll
25:30 kind of see where Trends are going but
25:31 the earliest you can spot a trend is
25:33 like when a research paper about it
25:34 comes up right like a research paper
25:37 about vocal style transfer came out and
25:39 I was like okay this is really cool
25:41 there's probably something here and then
25:43 this AI Kanye video came out when you
25:45 have those two connects you can kind of
25:46 be like okay industry advancements are
25:49 happening distribution is happening I
25:51 build a product there's probably
25:52 something going to happen right so an
25:54 arch what's it called archive.org or uh
25:56 it's arxiv it is yeah wow okay and then
26:00 so basically can you see if it's getting
26:02 like I'm assuming a research paper comes
26:03 out and then you get is there like an
26:05 uploading system like Reddit or how do
26:06 you like see uh you can kind of just
26:07 read it the if you want to go for like
26:09 an uploading system the best place to go
26:12 News Hacker News is like the best that's
26:14 kind of like archive they take actually
26:16 a lot of stuff on Hacker News kind of
26:18 points from archives archive stuff
26:20 archiv is like literally pure research
26:22 papers but how do you just are you were
26:25 were you just sorting by like new and
26:27 like every every day there's a couple
26:29 new papers and sometimes there's some
26:30 really cool ones like you'll see like
26:32 hundreds hearts and okay cool this so
26:34 there's Hearts like you can like sort by
26:35 how popular they are basically okay cool
26:38 that's a really you actually just really
26:39 talk and then hugging face is the other
26:40 big one too right so really I yeah
26:43 hugging face you can see like the like
26:44 hugging face is purely made to figure
26:46 out which models are new and upcoming
26:48 like so ranked is archive specifically
26:50 for AI archive is no it's for everything
26:52 it's like pure research papers hugging
26:54 face is purely for models which which is
26:56 AI and then hacker uses purely for like
26:58 Tech stuff that's really cool happening
27:00 M okay how do you spell archive uh a r
27:03 iix i v perfect okay I'm going to look
27:06 at that tonight I'm pretty excited now
27:08 got my I'm all nerding out but okay so
27:11 you basically have the plan you were
27:13 making a new app every month yeah this
27:16 one how many did you make before you
27:17 made this one I think I made five or
27:19 four four or five yeah okay so you made
27:21 five this one hit it 100,000 users like
27:24 almost over in the same first second
27:28 so you were you were you in built base
27:30 at this time or you left uh no so I had
27:32 left so this was five months after I
27:34 left buil so you left buil space one app
27:36 a month for five months then you launch
27:38 this one and it hit that's exactly what
27:39 tweet Hunter if you know what tweet
27:40 Hunter is yeah I know tweet Hunter IBO
27:42 yeah so that's exactly what they did
27:43 they were making a new app every single
27:44 month and this one hit tweet Hunter Head
27:46 they sold it for 10 million so
27:47 interesting to see those comparisons but
27:49 yeah so build space learned probably the
27:51 foundation yeah kind of how to run a
27:53 company how to like operate and also
27:55 like how to lead a team that was the
27:56 main things did you learn how to code
27:57 then too I I spent a lot of time
28:00 actually while working at the company
28:01 learning how to code as well so I I
28:03 learned how to code in the span of like
28:04 a year and a half entirely from no code
28:06 to like I know how to actually build
28:08 products and you feel like you're like a
28:09 pretty strong developer at this point
28:11 yeah yeah and that was purely just cuz
28:12 like I I was like I know that if I want
28:14 to create like really big products I
28:16 need to understand the products
28:17 themselves like there's a lot of talk
28:19 about like hey you can use new code
28:21 platforms but the amount of custom you
28:23 need for building a great product you
28:24 need to understand what you're doing so
28:26 I spent a lot of time interesting we're
28:28 proponents of no Cod but I totally
28:29 understand what you're saying yeah so
28:31 are all the people on your team you said
28:32 you have four people are they all
28:33 developers exactly Engineers so four
28:35 Engineers I would we have four or 5,000
28:38 Affiliates that do content for us oh my
28:40 God yeah so that's the other thing so
28:42 like I wouldn't say they're on our team
28:43 but we have like this one 16-year- old
28:45 kid that kind of manages on it's pretty
28:47 is it just like in a Discord server yeah
28:49 it's like this like this kid this I paid
28:50 him $500 a month but from the beginning
28:53 like this the the month that I launched
28:54 it till now he's kind of just been
28:56 managing all of our affiliates for us
28:57 and he's done an awesome job that's
28:59 awesome was it on Discord though yeah it
29:01 was on Discord and what do you guys use
29:02 for your affiliate prr we used a
29:03 software called tol tt. why do you use
29:06 that one so it's great for essentially
29:09 uh normally for referral links you kind
29:11 of have to like set up emails and like
29:13 you have to send an email verification
29:14 then you have to approve it like we
29:16 didn't want to deal with that we wanted
29:17 people to kind kind of come on uh log in
29:20 and then have their own link desde their
29:22 own link whatever it is and and ready to
29:23 go so there's a soft software called to
29:25 which makes it really easy for people to
29:27 make their own affiliate links I think
29:28 it's one of the coolest companies in the
29:30 space right now not a lot of talk about
29:32 the company it's one of my friends
29:33 companies but they're doing great what's
29:35 like their unique proposition the unique
29:37 proposition is essentially anyone can
29:39 come on and make an affiliate Link in
29:40 less than five minutes and track and
29:42 they also have a dashboard to track like
29:44 leads referrals like leads as in how
29:46 many people converted which plans they
29:48 converted on and then also referrals how
29:50 many people clicked on your link and
29:51 didn't buy anything and how people
29:52 signed up so really good dashboard is it
29:54 mainly for software or is it anything
29:56 you can kind of use it for anything that
29:57 has a stripe checkout so it literally uh
30:00 hooks onto the stripe endpoint at the
30:02 end but yeah that's really cool okay I'm
30:04 probably going to use that yeah tols is
30:06 really good like I really tt. it's I
30:09 would say one of the best companies I've
30:11 seen in the last year okay great so left
30:14 build space new company every five
30:15 months this one hit 100,000 users your
30:18 distribution was basically Affiliates
30:20 like went viral kind of you kind of
30:22 caught a trend early I would say yeah
30:23 then you had Affiliates to put fuel on
30:25 the fire then that's kind of established
30:27 you gave you the capital to think bigger
30:29 you have did you have four people from
30:30 the start or did you bring no it was
30:32 just me for like the me and like one
30:33 person for like the longest time for
30:35 like maybe four or five months and then
30:37 we slowly brought in more people because
30:38 we're like dude we're just like saving
30:40 like so much money every month like we
30:42 should start spending it you know yeah
30:43 no cost and then you brought in so you
30:45 got two more developers are they
30:47 partners are you the uh yeah so I'm I'm
30:49 the founder and then we brought in two
30:50 like part-time like Engineers
30:52 essentially gotcha great so you have
30:53 four people had some money then you
30:55 brought in two strategic investors cuz
30:57 you had had the bigger B2B play in mind
30:59 going after gaming so you got the beat
31:01 saber guy and then founder Founders Inc
31:03 Founders Inc startup in cool and so that
31:06 was literally just to help so they could
31:07 open doors give them a little piece of
31:09 the company and then that is your vision
31:12 for the next year is just build out this
31:13 gaming side and yeah I I in unison I
31:16 think it's it's two things so one is
31:18 like I don't think you can build a
31:19 billion doll company in music right now
31:20 and the main reason is because not
31:21 enough people know how to M make music
31:23 and because of that like that
31:24 essentially comes down to one main thing
31:26 which is like these music softwares are
31:27 really hard to use for example if you
31:29 look at like Adobe Premiere a lot of
31:31 people can't use Adobe premere that's
31:32 for images right but when mid Journey
31:34 came out and allowed anyone to make
31:35 images like the market for image and art
31:38 grew like 5x if you do the same thing
31:40 for music which allows anyone to convert
31:42 their voice into instruments or voice
31:43 into other vocals and make music with
31:45 just their voice or or simpler tools you
31:47 can kind of grow the market in one way
31:49 so that's one part of the equation we
31:50 want to grow the market of music for
31:52 anyone to make music at the same time we
31:54 want to start building out the gaming
31:55 aspect interesting that really does make
31:57 sense that you the Tam will grow because
31:59 of your technology exactly more people
32:01 feel like they can make Quality Music
32:03 yeah and then the gaming side makes tons
32:05 of sense music is like 50% of the
32:07 experience so you'll save them a lot of
32:09 money and time it's a no-brainer so are
32:14 like yeah I mean I spend a lot of time
32:16 like working to be honest like I think I
32:19 I just got an uring just because I like
32:21 I sleep so little nowadays like really
32:23 yeah yeah I spend so much time kind of
32:25 just working on random stuff I'll wake
32:26 up in the of nights literally sometimes
32:28 with just random ideas that I'll have to
32:30 write down and this may not just be
32:31 specific to music VI this may be like oh
32:34 I have this friend that has this crazy
32:35 like for example I have a friend that
32:37 owns the domain stocks. and like last
32:39 night I woke up with the idea of like
32:40 dude if he owns the domain stocks. a I
32:43 have a friend who's like one of the
32:44 biggest stocks influencers imagine we
32:46 just buil a software product that kind
32:47 of helped people analyze stocks and just
32:49 interesting and it's just like random
32:50 ideas kind of just come to me so what
32:52 ideas because you I'm sure focus is like
32:55 probably hard biggest thing you have
32:57 focus on because you have like now you
32:59 have success a lot of people are gonna
33:00 come to you with like a lot of cool
33:01 opportunities that a year ago especially
33:03 being like the one of the only devs in
33:05 the kind of Creator space a lot of
33:07 people come to you with like ideas like
33:09 hey I have like five million followers I
33:11 want to build this can you help me like
33:12 a bunch of inbalance so you have to kind
33:14 of stay really focused how do you
33:16 justify like you said you started a side
33:17 project with some other people yeah so
33:19 what so what I'll do if I do anything
33:20 like that is I'll basically bu bringing
33:23 my connects so since I'm a Dev I know a
33:25 bunch of Developers so I'll be like okay
33:27 if you want to work with me on something
33:29 my my friend XYZ is gonna work on it
33:31 I'll kind of just hop in once or twice
33:34 every month but that's it and and it's
33:36 been working great so that's what I'm
33:37 doing with Musa that's what I'm doing
33:38 with a couple other people as well so
33:40 you're kind of like the project manager
33:41 but exact finding the talent and over
33:43 and at this point it's like I don't
33:44 really do anything other than when they
33:46 ask me for something but then I'll take
33:47 like a percentage in the the project
33:50 what are some cool model or cool
33:51 research papers that you've seen that
33:52 would be interesting products but you
33:54 just obviously don't have the time or
33:55 like a random idea that' be great but I
33:58 can't I mean mistol came out with a new
34:00 model like last week right mistol is
34:03 like the new text to text model that's
34:04 almost as good as GT4 but it's all open
34:07 source like you can download the weights
34:09 on your own computer and run it locally
34:11 so with that you can kind of do anything
34:12 and it has Apache License which means
34:15 you can use it for monetary gain um so
34:17 you can build a bunch of products for
34:19 example one of the ideas I think I would
34:20 build right now if I had the time was a
34:22 mobile app that runs the seven like
34:25 mistrals model so essentially now when
34:26 you have no internet no Wi-fi no service
34:28 you can still have an llm running on
34:30 your phone locally uh to do whatever
34:32 essentially so it's basically an offline
34:34 large language model you can like
34:36 download to your computer exactly and if
34:37 you if you build an app around it right
34:39 let's let's say $5 app that people can
34:42 download and that means they have
34:43 internet access forever right because
34:45 essentially it works without it runs
34:46 locally on your phone didn't stability
34:48 try to do this or it's just not as good
34:51 it's not as good m mistol is by far the
34:53 best model that came out and it came out
34:54 literally last week so this is like
34:56 brand new m s r l uh m i s yeah mistol
34:59 mistol huh an Apache License just means
35:02 that they're allowed to monetize it
35:03 exactly like for example llama it's like
35:06 Facebook's model but llama doesn't have
35:08 an Apache license so you can monetize it
35:09 legally so if you built an app with
35:11 llama's model running on a phone you
35:13 can't mze it are there any like good
35:15 text to video models yet like that You'
35:17 seen uh there's a couple I mean there's
35:18 a couple of really good lip sync models
35:20 which are like take an English video and
35:22 turn it into Spanish um so those models
35:25 are getting really good which are called
35:26 wave to lip models text uh texted video
35:28 models are not great yet but there's a
35:30 company called um uh pixel which is
35:33 making really good models as well and
35:34 there's another company that doesn't do
35:36 text to video but does video animation
35:38 which is called Wonder Dynamics I don't
35:40 know if you've seen it but it's
35:41 essentially you can take a camera and
35:43 kind of record someone and mask them
35:44 with a character and it's a really high
35:46 definition really good um but over the
35:48 next year like those are the models that
35:50 so like text to image kind of improved
35:52 the most this year but over the next
35:53 year text to audio and text to video are
35:55 going to improve a lot as well yeah text
35:57 video seems the most interesting to me
35:58 just because it's going to like change
36:00 the ad creative space yeah I mean mid
36:02 Journey's already done it I would say in
36:03 a year from now like there's going to be
36:04 a lot more fake videos and fake media
36:07 out there as well just because of how
36:08 much text video you have any idea how to
36:10 verify deep fakes or to stop deep fakes
36:12 so there's there's a couple of companies
36:13 that are now spawning and that's one of
36:15 my friends built this company called
36:16 Deep fig which kind of just detects like
36:18 if or it's called Deep truth they detect
36:20 if there's deep fake audio um but it's
36:22 very hard to detect still to this day
36:24 how could you do you yeah it's very it's
36:26 very hard to the human here you can't
36:27 tell but like if like as models get
36:30 better there's a lot of talks in
36:31 governments that hey we're going to have
36:33 to start labeling outputs of these
36:34 models with some sort of like uh graph
36:37 that we can understand and Mark out as
36:39 this is not real this is real because
36:41 there's a lot of political issues that
36:42 are going to be caused there's just no
36:43 way that there's just no way that you're
36:44 going to be able to hold people
36:45 accountable to that like anyone's going
36:46 to be able to copy the model and make
36:48 one without that and like the the cat is
36:50 out the bag right like all these open
36:51 source models are out and they're never
36:53 going to be deleted again yeah my theory
36:54 is blockchain and nfts can solve this
36:56 but we'll save that lecture for time
36:58 ipfs man yeah but zero knowledge proofs
37:01 I mean that's what Sam alman's doing
37:03 with worldcoin so I thought if he left
37:05 got kicked out open AI he'd go over
37:06 there but I don't think that was ever
37:07 going to happen World coin is up this
37:08 week like two 20 30% B coin itself yeah
37:11 yeah or World ID I guess is like what
37:13 I'm referencing but worldcoin yeah it's
37:14 a great project to look into but not
37:16 Financial advice I'm one of the people
37:18 that pivoted from web 3 to AI yeah but
37:22 I'm still I think web 3 technology is
37:23 the most important like technology the
37:26 the biggest problem that happened over
37:27 the LA so before build space I used to
37:30 work at a web 3 company we were building
37:31 like crypto ETFs essentially and really
37:34 yeah so like when I was 15 16 we raised
37:36 $2 million and the the idea was
37:38 essentially like in in the S&P 500 you
37:40 can invest in one stock and invest in C
37:43 on the entire Market we want to do the
37:45 same thing in crypto invest in it's
37:46 pretty big right now yeah that's the
37:48 narrative right and um so it was like
37:51 the idea was like basically building an
37:52 ETF the problem that we came to realize
37:54 was like right now or like back then
37:56 even until this day now the the problem
37:58 of adoption is still the main thing it's
38:00 very hard from a non- crypto person to
38:02 become a crypto person and when and and
38:04 the people that do become crypto persons
38:06 they're like really deep into it you
38:07 know there's no like middle ground it's
38:09 either zero or one it's like you have
38:10 that light bulb and then you're like a
38:11 maxi yeah either either you're like I
38:13 don't invest in crypto or you're like oh
38:15 yeah salana ethereum like xxyz I have
38:17 these nfts right yes I I guess people
38:20 are too harsh on pivoting from web 3 to
38:21 AI the reality of the fact matter is you
38:23 need to make money and you need to
38:24 survive and right now it's too early to
38:26 the technology it's like trying to
38:27 create an iPhone when you don't have
38:28 Wi-Fi like it just won't work age and so
38:30 once the technology scales then I think
38:32 nfts are the most important technology
38:35 in the next decade for a variety of
38:37 reasons I won't go into but I think it's
38:38 too risky I think my billion dollar
38:40 business I already have it in my mind
38:41 it's blockchain based but it's just too
38:44 risky to bet do I build on ethereum do I
38:46 build on salana do I build on madic do I
38:48 build on avac Cosmos you don't know
38:51 which one's going to hit Mass adoption
38:53 and so there's too much Market risk
38:54 right now to bet on that yeah I think I
38:56 think once once we see more of the mass
38:58 audience kind of adopting the the tool
39:00 then it's a UI problem I think uiux over
39:03 anything too many people get drained so
39:05 just too early for the tech too slow
39:06 blocked no one's paying $10 for gas fee
39:08 for coffee so yeah I mean actually I I
39:11 was a big crypto Maxi but then when AI
39:13 happened I switched over so I used to
39:14 actually go to like salana breakpoint in
39:16 Lisbon I went it I went for two years in
39:18 a row so like I've met with Anatolia and
39:20 Raj and I was a solid de before that so
39:22 I was super deep into web 3 like that
39:24 the reason I pivoted was cuz I realized
39:26 like okay cool like there's this problem
39:28 of adoption like like I should probably
39:29 find a way to make money really quickly
39:31 and all these new models are coming out
39:32 so it made it really easy to kind of
39:34 just move over CU everyone is adopting
39:35 it way quicker and it seemed to have
39:38 like much more utility it's ready today
39:41 there is actual value that applies to
39:42 every business immediately now yeah but
39:45 four years ago the longterm effect I
39:47 think of crypto and web 3 is going to be
39:49 way bigger do not so I think that this
39:51 since you I didn't know that you were
39:52 into web 3 that's awesome so I'll
39:53 actually nerd out with you on this I
39:55 think that uh the way Elon has forced
39:58 everyone to get verified on Twitter how
40:01 he changed it to just using your bank
40:02 account and the name on your bank
40:03 account to prove that you're human I
40:05 think that nfts with World ID will do
40:08 that across the entire internet so you
40:11 have to like connect your wallet that
40:13 proves that this is you a real human
40:15 with an nft have you gotten scanned by
40:16 the way not yet no yes I've gotten
40:18 scanned wait for real what's the process
40:20 so my friend Alex mazm he has he
40:23 literally so he used to work at his his
40:25 roommate works at um world coin or world
40:28 and he has the actual orb in his living
40:30 room like it's like a silver orb really
40:32 do you trust it uh dude it's like the
40:34 creepiest looking thing and it has like
40:35 a little circle in the center it's like
40:37 a black circle and he was like yeah bro
40:38 just put your eye you'll make $50 easily
40:41 and you just put your eye and it scans
40:42 it it scans your iris and then it just
40:44 sends you 50 $50 to your credit uh scary
40:47 they pay you to do it yeah it's it's
40:49 pretty wild and what go ahead I was
40:51 saying like the ID app is pretty sick as
40:52 well is it in your web 3 wallet or do
40:55 they have their own wallet they have
40:56 their own wallet and can you put other
40:58 Assets in there or is it just like stand
41:00 alone just that right now do they will
41:02 they allow you to transfer it to like a
41:03 metamask you can transfer it you can
41:05 transfer Ito that's so what happens if
41:07 you lose it do you know I I mean it's
41:09 just like kind of like just for setting
41:11 it up you're not like you need it you
41:12 don't need the currency no but the
41:14 actual ID itself oh you can't lose it
41:16 it's like attached to your it's like an
41:18 nft essentially if you lose it but you
41:19 can't transfer wallet to wallet you
41:21 can't transfer from like the the nft you
41:23 can't transfer but the currency you can
41:24 yes okay so the nft stays in their wall
41:28 wallet there's already been demos of it
41:30 they're like they just launched the
41:32 ability for you to connect your to it
41:34 authenticate it really you're like yeah
41:36 they launched a bunch of connections
41:37 like last week see I think that's like
41:38 one of the most important Technologies
41:40 right now because that's how you stop
41:41 deep fakes if you make everyone connect
41:43 their real identity to their accounts on
41:46 social media you're going to think twice
41:47 about what you post and if you post a
41:49 deep fake of a presidential candidate
41:51 doing something you're gonna get like
41:53 you'll get defamation immediately and so
41:55 that'll really and if it's not from a
41:56 verified account you will no longer
41:58 trust it like that has to be the only
41:59 way to stop deep fakes so I think AI is
42:01 going to like expedite the adoption of
42:03 web 3 that's my assumption I think so
42:05 too I think I think it's G to have it's
42:07 going to be the reason that people have
42:08 to move on have to do it right that
42:10 makes a lot of sense is World ID last
42:12 question we'll talk about this because I
42:13 know this is a very Niche group of
42:15 interests here but I do think there's
42:17 like a it's these are just future
42:18 Technologies and that is a demographic
42:19 of people and so it's not pivoting it's
42:21 just what's the interest right now based
42:23 on the advancement of the technology but
42:25 do you know if World ID is is it its own
42:26 blockchain I'm not sure World coin okay
42:29 I'll need to look into that then okay
42:30 well that was a fun conversation
42:32 probably the most fun I've had you
42:33 should get scanned though I should I
42:34 want to I think the only reason I trust
42:36 it everyone I always see like conspiracy
42:38 theorists talk about Mark of the Beast
42:39 and that this is like whatever they're
42:41 going to steal your data but the zero
42:42 knowledge proof side it makes sense you
42:44 know what those are
42:46 expl explaining it is like the hardest
42:49 thing I would say like the example that
42:51 people have given to me is like imagine
42:53 you could prove something without
42:55 actually showing it's so like the exle
42:57 people use is like imagine you have a
42:59 number behind like a whole string of
43:01 numbers behind like a wall and like you
43:03 have a small circle in the wall and you
43:05 can kind of just see the one number but
43:07 there's proof that the rest of the
43:08 numbers are there and with that there's
43:10 proof that there's something behind the
43:11 wall and it's Iden identifiable it's
43:14 just it's hard to explain but that's
43:15 kind basically put you put you scan your
43:17 eyeball in here and that eyeball is
43:19 associated to your ID but then it goes
43:21 through like a mixer and then no human
43:25 can see it's only like one way exactly
43:28 it's like it basically the system knows
43:31 what is what so it can verify who is who
43:32 but no human can look at the backend you
43:34 can't go backwards exactly you can't you
43:37 can't see whatever zero knowledge proofs
43:39 that's the reason you want to trust IDs
43:41 and if you want digital IDs you want
43:43 nfts and you want zero knowledge proofs
43:46 not from the government okay just making
43:48 that very clear so sorry no worries back
43:51 back to your back to AI software because
43:53 that's what most people are interested
43:54 in right now so what if like I just like
43:57 giving people ideas on like what you
43:59 would what are some of the most
44:00 impressive models so you said mistol
44:02 right mistol is really good I think
44:03 there's a bunch of like even stable
44:05 diffusions model like um 2. 2.1 came out
44:08 which is really good for text text image
44:10 I think all these models if you if you
44:12 have distribution for a specific angle
44:14 let's say for example I'm an influencer
44:15 and I have like a huge like platform
44:18 that has a bunch of followers about dogs
44:20 right like I post Instagram pictures
44:21 about dogs I have like a million
44:22 followers that's my entire account I
44:24 would maybe build like a a text to image
44:26 generator of the custom pictures of your
44:28 dog right like using stable diffusion's
44:31 base model hey we'll fine-tune your
44:33 dog's images on this and you can now
44:35 generate your im images of your dog in
44:36 Paris in in France wherever you want you
44:39 know like building these custom use
44:40 cases for these open source models with
44:42 your specific distribution angle
44:44 attached to it interesting I think just
44:46 combining all these in unique ways is a
44:48 big opportunity now do you think
44:51 that like these are like very shortlived
44:54 do you think open AI is going to like
44:55 Amazon on Basics all of these people and
44:58 take it away uh I think like a lot of
45:00 companies would die tomorrow if like one
45:02 API got turned off like for example um
45:04 if OPI died tomorrow like I would say
45:07 like 30 40% of the startups in the world
45:09 right now like AI Focus would just die
45:12 because they all rely super heavily on
45:13 one API the other thing I I do do meant
45:16 to mean to say is like I don't think
45:18 that they'll just disappear tomorrow I
45:19 don't think openi is going to be able to
45:21 build like these really specific use
45:22 cases for example I have a friend that
45:24 that builts like a an sell plugin that's
45:27 used for drop shippers to like kind of
45:29 generate scripts and and thumbnails and
45:31 and a bunch of things for essentially
45:32 their drop shipping stores using like
45:34 open a and stealable diffusion and a
45:35 bunch of products and like it's a very
45:37 specific use case it's for drop shippers
45:39 to generate like uh categories and
45:41 generate the the titles and prices and
45:43 images of new products you can really
45:46 like open is not going to go build that
45:47 as a new feature right like these very
45:49 specific use cases I think there's still
45:50 going to be companies that are going to
45:52 be ried on their API and build really
45:55 really good flows and then if you do
45:56 that you can make a lot of money still
45:58 too interesting okay how do you see the
46:01 AI landscape changing like Google search
46:04 like it seems like I think open AI
46:06 you're in San Francisco so I assume you
46:07 actually like see more of the stuff than
46:08 me so they said they wanted to make a
46:11 phone correct like that's open AI yeah
46:14 yeah I I think I think so everyone said
46:16 that and so do we see it just becoming
46:18 like like how does SAS exist if opening
46:22 eye makes it like a phone with no app
46:25 app it's just like you're talking to it
46:27 through the chat gbt interface and then
46:29 whenever you ask for a function it just
46:31 automatically routes it towards a SAS so
46:34 do you see like basically what I'm
46:37 trying to ask you do you see the SAS
46:38 Market growing meaning there's more room
46:40 for more micro apps or do you see the
46:43 the SAS Market shrinking meaning less
46:46 apps are doing more work I think there's
46:48 definitely going to be a lot more micro
46:50 apps being built just because like the
46:53 entry is now way easier like the entry
46:55 into that market is way easier you can
46:57 use a lot of these L llms actually to
46:59 help write code with you as well and
47:00 also you have bubble and and all these
47:02 other like no code tools as well that
47:03 can help build tools um I think micro
47:06 tools are going to grow like 10x over
47:08 the next year just because I know a lot
47:09 of my friends that didn't know how to
47:10 code a year ago and still don't know how
47:12 to code as much today but they're now
47:14 able to build like really simple apps
47:16 just with like the help of AI or like
47:17 tutorials on the internet using bubble
47:20 um the that being said I'm not sure
47:22 about like the bigger bigger companies I
47:24 think there's going to be a couple of
47:25 really big industry leaders that kind of
47:27 solve a lot of problems like for example
47:29 open ey is one of them right solving a
47:31 lot of the text to speech or text to
47:32 text problem they even solve text to
47:34 speech they they launched a new text to
47:35 speech Model A couple weeks ago which is
47:37 like battling 11 Labs right so there's
47:39 going to be companies that kind of just
47:40 take over whole Industries just because
47:42 they have one thing that others don't
47:43 have and that is compute if you have
47:45 gpus you can kind of do anything open a
47:47 has the most gpus by far of any every
47:49 any private company right now and
47:51 because of that they can train these
47:52 really crazy models and also have all
47:54 these apis available that don't crash
47:57 because they have so much Compu computer
47:58 is the biggest problem if you have a
47:59 computer you can build a big big
48:01 software company and a lot of people
48:02 won't be able to get that much Compu
48:03 right now and because of that they'll
48:05 still there's there's GNA be way way
48:07 more micro apps than bigger apps okay so
48:09 if you had to break down your philosophy
48:12 to someone who's just trying to break
48:14 into their first sass because you're in
48:16 San Francisco your success at your age
48:19 is absurd by the way so really cool to
48:21 meet you bro but the fact that you
48:23 started so young you're in the right
48:24 environment you went through build space
48:25 you're seeing like all these best
48:27 practices from the get-go how would you
48:30 suggest the everyday person maybe a
48:32 20-year-old that's just getting started
48:33 they don't know how to code but they
48:35 want to start a software now it's more
48:36 accessible yeah I think the playbook for
48:39 that is really really simple like if you
48:41 don't know how to code I wouldn't go say
48:43 go learn how to code I would I would
48:45 first go say find someone that has
48:46 distribution because if you have
48:47 distribution you can sell anything like
48:49 if you have a million followers you can
48:51 probably sell a really sick like dirt
48:53 dirt brand you can literally sell
48:54 anything that's the craziest part so go
48:56 first find distribution this is what
48:58 I've been doing for all my new new
48:59 projects then I'll find like once I have
49:02 distribution locked in let's say I a I
49:04 have a friend that has like 5 million
49:05 followers that does music content then
49:08 I'll go find a developer finding a
49:09 developer is actually easier when you
49:10 have something that they want which is
49:12 distribution all developers want
49:13 something that they can just get to
49:15 100,000 users very quickly and when when
49:17 you have distribution you have what they
49:19 want uh find a Dev that's going to be
49:21 willing to work on your project with you
49:23 in in SF because of who I am I have like
49:25 a bunch of connects in that space But if
49:27 you can go into like a bunch of these
49:28 Discord communities you can find devs
49:30 that are working on random projects that
49:31 are kind of useless and you can just be
49:33 like hey look if you want to become a
49:35 millionaire I'm going to help you do it
49:36 I have distribution locked in I know how
49:38 to build good products if you have a
49:40 good track record as well that's that
49:41 helps and then if you if you have the
49:43 dev on your side as well you can get
49:44 your Dev and your distribution to work
49:46 together and that's how you can build
49:47 something kind of skills right now what
49:49 Discord groups are you referencing there
49:51 um there's a bunch there's one called
49:52 founder Founders zc has its own Discord
49:54 Group which is super Dev Focus but even
49:56 if you go on like Discord and look look
49:58 up just software engineer or AI discords
50:00 aiub is another one aiub has like
50:02 hundreds like thousands of devs just in
50:04 there just like writing code every day
50:06 and like any of them can build apps like
50:08 these in like a couple days but the
50:09 thing is they don't have any any reason
50:11 to because they don't have any
50:12 distribution a lot of devs actually
50:13 don't spend a lot of time like
50:15 Distributing their products they spend a
50:16 lot of time building and because of that
50:18 they don't have that innate skill and
50:20 there's it's it's hard to find
50:21 Distributors but it's also hard to find
50:23 devs but when you get them both together
50:24 that's when they become superpower it's
50:26 very interesting it seems like
50:27 developers have this ability to build
50:29 anything but they lack the ability to
50:31 understand what people want and then
50:32 people that have large audiences
50:35 understand what people want but can't
50:35 make a product for their life so you
50:37 just have to become a dealmaker that's
50:38 essentially it oh you're saying don't
50:39 even you're saying be the middle like
50:40 find a distributor find a devel i me
50:43 that's that's what I do for my new
50:44 projects and that's what I would
50:45 recommend Lage yeah if I were to start
50:47 tomorrow with no experience and anything
50:49 that's what I would do I'd find someone
50:51 that has distribution and then I would
50:52 find someone that can build products and
50:54 kind of just work on something together
50:55 and leave the project I actually really
50:57 agree with that it's like why even maybe
50:59 spend a little bit of time learning how
51:01 to coach you can communicate to them
51:02 yeah just know understand yeah maybe
51:03 spend a little time marketing so you
51:05 know how to talk to an influencer but if
51:08 you can just really see a hole in the
51:10 market then go out make a list of 10
51:12 influencers that might be a good fit for
51:14 this send out some messages hey I have
51:15 an idea and and the cool part is devel
51:18 the cool part is like all these
51:19 influencers are trying to build software
51:20 products right now why do you think that
51:22 is well that's cuz it's like the most
51:23 sustainable business model right now
51:25 like does like YouTube and all these
51:26 other content you're you're on another
51:28 platform right you you're a slave to a
51:30 platform but with with SAS or your own
51:32 platform you can kind of go to sleep
51:33 tomorrow and know that you have an
51:35 expected amount of money coming in next
51:36 month uh and because of that there's a
51:38 bunch of influencers are trying to get
51:39 into software and because of that if you
51:41 can go to an influencer and be like hey
51:43 I know you have this type of brand I can
51:45 help you build a software product in the
51:46 next two months if you want to work with
51:48 me and most likely than not if you hit
51:51 up 10 people maybe one will say yes if
51:53 you hit up 100 people maybe two will say
51:54 yes right whatever the the number is
51:56 find the people that say yes use that as
51:58 leverage to find your actual Dev you
52:00 don't have to have a Dev first use the
52:02 leverage find a Dev and now you can
52:04 actually build something devs are quite
52:05 easy to find I know that if you're not
52:07 Technical and be a little intimidating
52:09 you don't really know how to like find
52:10 them or ask them questions but yeah
52:12 everyone thinks it's very hard but it's
52:13 they they all are in certain pockets of
52:15 space you just have to find the pocket
52:17 where does a Dev live where does a Dev
52:18 learn uh I would spend they would spend
52:20 they spend a lot of time on these
52:21 research papers if you go on these
52:23 research papers you can see the comments
52:24 if you go on Hacker News you can see
52:26 comments like all these places are
52:28 people that are writing code and they're
52:29 giving their thoughts GitHub is another
52:31 one there's a like hugging face is the
52:33 biggest one I would say if you spend a
52:34 little bit of time on hugging face you
52:36 would find hundreds of devs and then the
52:38 place that I find most of my devs is on
52:40 Discord I'll just be hanging out in
52:41 discords and I'll be I'll drop a the the
52:43 test that I usually use is like I'll
52:45 drop a bug in the chat and if someone
52:48 solves it and I'm like oh okay cool
52:51 good to know right and then I'll have
52:52 them in my like uh Rolodex if I need
52:54 them for something that's actually
52:55 really smart you know devs love to like
52:57 Flex their ego I'm going to solve this
52:59 problem exactly exactly that's so funny
53:01 that's really smart good advice okay so
53:03 would you say software is like like a
53:06 first business like a good first
53:07 business or is it harder how would you
53:09 describe it I would say it's like if you
53:12 kind of understand like at a certain
53:14 point it's a really good business and
53:16 then once you get to like 50 to 100K
53:18 200k it gets harder to scale because it
53:20 requires so much more persistence and
53:22 building a really good product the other
53:23 thing is like solving retention problem
53:25 is really hard to scale like if you make
53:27 one change with the button if you make
53:29 one change with like the login page on
53:32 your UI maybe your attention will drop
53:33 by 5% or increase by 5% So what at scale
53:36 it gets really hard but that's where
53:38 decision- making comes in I would say
53:40 anyone can start a software company
53:42 today if they just know how to make
53:43 deals and that's bring distribution
53:45 bring bring devs together and I would
53:48 recommend it because there's a lot of
53:49 money to be grabbed in the space just
53:50 because all these open source models are
53:52 being literally released like these
53:54 months these weeks and if you can take
53:56 them quickly and put them into specific
53:58 use use case quickly you can make a lot
53:59 of money so how much is it about
54:01 launching first to capture market share
54:03 and then monopolizing that space then
54:05 maybe taking your more more time trying
54:07 to really refine a product and launching
54:10 six months later with a more polished
54:11 product um I would say like iterate in
54:13 the wild that's like the biggest thing
54:15 iterate in the wild I like that yeah I
54:16 mean even at build space we have this
54:18 believe believe believing we have on our
54:20 sweaters it says gtf of all get the
54:22 off Local Host Local Host is essentially
54:24 like when you code on your computer it's
54:25 like a local computer so you're coding
54:27 locally so never never code purely on
54:29 your local H like when you have your
54:31 first iteration of app launch it into
54:33 the wild and then keep iterating on top
54:35 of it that's what we did with music f i
54:37 I would have never launched music F if I
54:38 wanted to build like a software app and
54:41 have like login authentication
54:43 Securities and all that and launch it we
54:45 launched it into the wild saw what the
54:47 problems were and kind of just keep
54:48 iterating really quick so you might have
54:50 touched on this but I just want to make
54:51 it really clear you didn't have
54:53 distribution when you started music 5 at
54:55 all like you were just a solo Dev
54:56 basically so how did you go about
54:58 getting those first was it 40 beta users
55:01 so the way I found those people was
55:03 there was the Discord called aiub and
55:05 there was a bunch of people that were
55:07 trying to essentially use these models
55:08 to make music and I realized they
55:11 weren't devs because of the way they
55:12 were talking code and I was like okay
55:15 cool here's a site that you can kind of
55:16 use this Tech and they were giving me a
55:18 bunch of feedback like hey this is great
55:20 like it would be cool if you had this
55:21 XYZ XYZ XYZ and in spent of a week I was
55:23 like okay cool this is ready I launched
55:25 it out and even the first version it
55:27 didn't have any authentication like
55:29 there was no login there was no rate
55:31 limiting so that means if people just
55:32 kept pressing remix it would just keep
55:34 calling our API and that's why there was
55:36 so much more cost in the first couple
55:37 weeks but because of those mistakes you
55:39 can kind of move quickly because you
55:40 learn your mistakes in the wild and you
55:42 quickly that's really interesting so you
55:44 literally just went found a Discord of
55:46 people already doing this musicians
55:48 trying to make AI music and the way I
55:49 found the the Discord was like I was on
55:51 one of the AI Kanye videos and on the
55:53 bottom was like um with this Discord or
55:56 in this Discord some sort of Creator
55:58 distributor content creator had a
56:00 community around this topic already and
56:01 you just want to say hey would you guys
56:02 like to try this out it might help you
56:03 and then and then I realized like okay
56:05 cool if I'm going to build this I'm
56:06 going to I want to have at least some
56:08 guaranteed distribution so I just told
56:10 the founder of that that Discord I was
56:11 like Hey I'm going to build this out um
56:13 it's going to be really useful to a lot
56:14 of people in this Discord it would be
56:15 really cool if you made an announcement
56:17 about it and he was like sure so the
56:18 week down yeah and and I think that was
56:20 the biggest like push because as soon as
56:22 he announced it like we had like 100,000
56:24 people or 10 10 20,000 inter quickly go
56:27 to the site that's so smart yeah I think
56:28 a lot of people look past this but how
56:30 we think about it if we have a software
56:31 idea immediately we're going to create a
56:33 Discord Community around the topic that
56:35 people that want that Discord server
56:37 want we're going to create a newsletter
56:38 create media assets Instagram accounts
56:40 Tik Tok theme pages around those topics
56:43 and then you kind of just present your
56:44 product naturally as you're building it
56:47 but you kind of need more have you ever
56:49 tried to build like distribution
56:50 yourself or did you just like build my
56:52 own so I did when I was younger and I
56:54 realized like it comes way more down to
56:56 consistency and I just didn't have the
56:58 time it's a fulltime job yeah it's it's
56:59 like and it's it's also repetitive it's
57:01 like doing the same thing over and over
57:03 again like I wanted to solve different
57:04 problems over and that's why I think Dev
57:06 work came more fun to me because it was
57:08 like every time it was a new model or
57:09 there's new something new to kind of do
57:11 so because of that I really liked that
57:13 like I think there's two types of people
57:14 some people that like Distributing more
57:15 and some people that like working on
57:16 products more I'm interested now that
57:18 you're at that 100K Mark and you're
57:20 B2B how would you that does that kind of
57:24 Contra not contradict but it's not this
57:26 it's not in line with distribution as
57:27 much is it or it's just a more no so
57:29 this is more like hand toand combat more
57:31 dense um but the the reason we want to
57:33 do that is is like I mean we're going to
57:35 lead distribution still like we're going
57:36 to push harder on distribution I'm just
57:38 saying my main F like we have a team of
57:40 four people so like one or two people
57:41 are going to purely focus on the product
57:43 and launch the redesign launch more
57:45 distribution but I'm focusing on this
57:46 more specific product which requires me
57:49 to go into meetings with other CEOs and
57:51 Founders and kind of be like hey look
57:52 this is the product this is what we want
57:53 to do and I want to get learnings
57:55 essentially I want to spend the next two
57:56 months kind of see if there's a market
57:58 for this because I think the market for
57:59 that type of product is actually much
58:01 much bigger and that that's where your
58:03 exit exit value can come from B2B deals
58:06 because they're not going to once you
58:07 get that client they're never leaving
58:09 basically yeah essentially like these
58:10 these Enterprise yeah Enterprise clients
58:12 are much more attentive and if you can
58:14 get one or two really quickly that's
58:15 really good feedback but it's a much
58:17 more upfront sales process it's hand to
58:19 hand combat that's literally so how
58:20 would how do people in build space or
58:22 these other people starting their own s
58:24 with no distribution what are like the
58:26 best ways to Market a SAS um there's
58:29 like so outside of cont like yeah give
58:31 me like three or four I'm like actually
58:32 really curious outside of content yeah
58:34 if if you don't have a content creator
58:36 influencer someone to push it
58:37 organically are people running Facebook
58:39 ads are they using I have never read any
58:41 ads for music f for any so I can't talk
58:44 about ads but what I can talk about is
58:47 like if you can get other people to have
58:49 a reason to share your product basically
58:51 yeah so I think that I feel like it's
58:52 was a huge unlock like people don't
58:54 really realize it until they kind of do
58:56 it even uh my friend Musa who does like
58:58 the he has his info product as soon as
59:00 he launched uh Affiliates on his info
59:02 product in like 3x so it's like
59:04 Affiliates actually huge power and
59:06 people people have like a frowned like
59:08 reason to use it they don't really use
59:09 it that often and I wonder why but I
59:11 think Affiliates is a huge one if you
59:12 can understand Affiliates and provide
59:15 someone a reason to share your product
59:16 right that's a big thing if you can
59:18 understand like what a good product
59:20 looks like and feels like for most
59:21 people like for example uh early on
59:24 we've seen like a bunch of these AI
59:25 products that kind of it's like super
59:26 Jank and they have a bunch of bugs and
59:28 if you actually just make a simple
59:30 really good product that actually does
59:31 what it intends to do you'll have good
59:33 distribution just by people talking
59:34 about it right so that's like the other
59:36 thing so it's like Affiliates and having
59:37 a good product and I would say the other
59:39 thing is like even on LinkedIn and like
59:41 having really cool demo videos like for
59:43 example one of the demo videos that I
59:44 released on Twitter it got like 4,000
59:46 likes was I took my voice and I would I
59:49 would just like hum a rhythm into the
59:50 microphone and I would convert it into
59:52 an instrument so it would be like voice
59:54 instrument like voice to trumpet or
59:56 voice to and it was super viral on
59:57 Twitter it got like 4,000 likes and
59:59 stuff like that so very viral demos are
01:00:01 really cool too so you have if you have
01:00:03 a novel idea and you can express it in a
01:00:05 demo and to show people a cool use case
01:00:07 yeah the first demo I did to launch in
01:00:09 the aiub was I took my voice and I was
01:00:11 like hey you might might be wondering
01:00:12 why I sound like Drake right now and
01:00:14 then the second a second later I was
01:00:15 like now I sound like Ariana Grande and
01:00:17 I replaced my voice to sound like Dr
01:00:19 aric Andre and it hooked people in right
01:00:21 like they're like okay cool what is this
01:00:22 Pro product yeah I saw verse do this an
01:00:26 Instagram page we did a really good job
01:00:28 of like talking like that and it went I
01:00:30 think got like 30 million views
01:00:31 overnight so it's like just create
01:00:33 really good demos that's one thing if
01:00:35 you can if you don't have content
01:00:36 creators and all that just if you can
01:00:37 create demos if you can get Affiliates
01:00:40 and if you can just build a good product
01:00:41 you can kind of get out there really
01:00:42 quickly you need like this critical mask
01:00:44 and then if you have the right pieces in
01:00:46 place it can people people like for
01:00:48 example now like a lot of our content we
01:00:50 don't do ourselves like like we have 10
01:00:53 or 20 YouTube videos that we didn't make
01:00:55 like big content creators just made
01:00:56 because our product was good and and
01:00:58 also the affiliate link kind of just
01:00:59 pushed them over the edge to share it
01:01:01 okay dude I've learned so much already
01:01:03 in this hour this is awesome so thank
01:01:04 you where can people find you just right
01:01:06 now they can find me on my Twitter um
01:01:08 ARB K24 and then on my Instagram RB K7 a
01:01:12 r i a ib K7 yeah and we're actually
01:01:15 hiring right now oh yeah where do they
01:01:17 go so if you're a content creator just
01:01:19 hit me up on Instagram are you hiring
01:01:20 content creators in house yeah so we're
01:01:23 working on something that requires like
01:01:24 a bunch of content graders to create
01:01:26 content about our product we're doing
01:01:27 something similar to Oliver uh from oh
01:01:30 nice hell yeah dude he that was like he
01:01:32 shared the sauce on that one so shout
01:01:34 out to him because that is the strategy
01:01:36 of 2023 but so you're hiring content
01:01:39 you're like basically just like in a
01:01:41 Discord group and you're gonna say hey
01:01:42 make content on this subject are they
01:01:43 gonna be Affiliates or you actually
01:01:44 going to pay them like well we so we so
01:01:46 what we do is we take our biggest
01:01:47 Affiliates and kind of just give them
01:01:48 like monthly or weekly Sal cool and so
01:01:53 you're also trying to create create a
01:01:55 personal brand for yourself yeah why I
01:01:57 think like in the next like five years
01:01:59 if you have like a personal brand you
01:02:00 can kind of sell anything that's why you
01:02:02 see all these influencers sell like like
01:02:04 info products like info products have
01:02:05 like no cost almost like almost no cost
01:02:08 and then they can just sell them for INF
01:02:10 am infinite amount of time I think for
01:02:12 me I kind of want to use it as a ability
01:02:14 to kind of launch products really
01:02:15 quickly and have like that first zero to
01:02:17 one very quickly so if you have a if you
01:02:19 have your personal brand and let's say I
01:02:21 have like 10 20,000 followers and I'm
01:02:22 like hey I'm launching this product you
01:02:24 kind of already have a guaranteed 5 10K
01:02:26 us which is really cool so that's that's
01:02:28 my reason also just like you kind of get
01:02:29 to other things in terms of branding and
01:02:32 and distribution like you can talk to
01:02:33 other people 100% and it kind of gives
01:02:35 you like you kind of very clearly can
01:02:38 provide value to someone that's what
01:02:40 George was explaining it as like if I
01:02:42 walk into a room literally just at any
01:02:44 moment if I say hey come on the channel
01:02:46 it's like instant value out so people
01:02:48 kind of want to like work with you work
01:02:50 with you and it's easier out the gate
01:02:51 and there's no words needed so it is a
01:02:53 superpower and yeah I can we can launch
01:02:55 any product get like a testing pool
01:02:56 right out the gate so huge advocate of
01:02:59 personal brand obviously over here but I
01:03:00 do say I would say that courses are
01:03:03 probably one of the best business models
01:03:05 but you do kind of have to earn the
01:03:07 right to sell a course like you can't
01:03:09 just like make up a course like you have
01:03:11 to practice and do something but you're
01:03:13 definitely in the position where you
01:03:14 could I don't think I'm going to do a
01:03:15 course but like my idea is like I want
01:03:17 to create a a community of like content
01:03:19 creators like these Distributors and
01:03:21 these devs and kind of just help them
01:03:23 make products and then kind of just take
01:03:25 a percentage in these products kind of
01:03:26 like kind of like what build space is
01:03:28 doing in a way yeah build space doesn't
01:03:29 take the percentage oh okay are they
01:03:31 going to though like come the plan they
01:03:34 don't plan on right now like as do you
01:03:36 have any idea how that monetized I guess
01:03:37 you probably should comment on actually
01:03:38 no like I used to work there so before
01:03:40 we were actually the world's biggest web
01:03:42 3 developer ecosystem and so we got paid
01:03:45 like millions of dollars a year by like
01:03:47 hey to deploy this node use Quick node
01:03:49 or hey use build this no no like as in
01:03:52 like yeah education as in like okay if
01:03:55 you're going to build n project build it
01:03:57 on salana and we have coures on how to
01:03:58 build on salana and salana would pay us
01:04:00 like half a million and St like that I
01:04:02 want to talk to them because we did
01:04:03 something very similar yeah so we we
01:04:04 that was what build space was and then
01:04:06 we did pivoted away from web 3 towards
01:04:08 Ai and then now just towards any project
01:04:10 and like the idea is like anyone's going
01:04:12 to be able to like we're going to figure
01:04:13 out a business model in the future I
01:04:15 think that's the goal but the main
01:04:16 business model right now is like we're
01:04:17 getting paid by uh governments and
01:04:20 subsidized to have subsidized education
01:04:22 for like the highest performing people
01:04:24 right so it's like a private school for
01:04:26 like the best of the best so it's
01:04:27 application based yeah so we're they're
01:04:29 having inous in-house um apartment so we
01:04:32 have like in San Francisco we have an
01:04:33 actual campus which hosts 30 students
01:04:35 every year every three months yeah three
01:04:38 for three months yeah for three months
01:04:40 that's cool so we just did the first
01:04:41 batch we're about to do batch two and
01:04:42 it's completely free for the students
01:04:43 the government based so that's the plan
01:04:46 and now they're going to launch one in
01:04:47 Dubai but the online program is free so
01:04:49 it's like a real school for
01:04:50 entrepreneurs yeah it's like my passion
01:04:52 right there so that's awesome to hear I
01:04:53 want to talk to them that's really cool
01:04:55 okay so I want to go back to the course
01:04:57 thing because I actually Russell Brunson
01:04:59 you know who Russell Brunson is funnels
01:05:00 clickfunnels okay every developer if
01:05:02 you're trying to learn marketing Russell
01:05:04 Bruns is the only book you need to read
01:05:06 Doom Secrets but his fourth book The
01:05:08 Lynch pin he started clickfunnels it's a
01:05:10 billion dollar company from zero to a
01:05:11 billion in four years I believe yeah and
01:05:13 how he did that was combining SAS in
01:05:15 courses and so to Market his SAS
01:05:19 platform he created a course on how to
01:05:22 run your business yeah then within the
01:05:23 course it's his software that's
01:05:25 essentially what we were doing at build
01:05:26 space but we were pushing all this
01:05:27 traffic towards like salana and these
01:05:29 bigger companies that makes a lot of
01:05:30 sense it's like if you had your own
01:05:31 crypto and you're were pushing like hey
01:05:33 here's how to build the best nf2 project
01:05:35 right now and it's pushing to your own
01:05:36 chain that's like the same that's what
01:05:38 we did but we didn't own ethereum but
01:05:41 think about Drop Shipping with Shopify
01:05:42 like Shopify I don't know if they came
01:05:44 up with the term Drop Shipping but now
01:05:46 there's a million people who sell Drop
01:05:47 Shipping courses and every one of them
01:05:49 Shopify and now their affiliate system
01:05:51 is going crazy yeah I I think their
01:05:52 affiliate is like $500 per or something
01:05:55 like that it's I think it's yeah yeah I
01:05:56 know what you're talking about yeah it's
01:05:57 crazy because I've talking to like some
01:05:59 really big Drop Shipping people and
01:06:01 they're like dude like that's how we
01:06:02 make our real money like that's that's
01:06:04 that's the sauce those people but they
01:06:07 theyve been around for so long they make
01:06:08 so much money that they can pay like the
01:06:09 entire LTV up front to Affiliates yeah
01:06:12 but I just think that's a really big
01:06:13 unlock for a lot of people trying to get
01:06:14 into SAS is that like I think a lot of
01:06:16 people have a stigma on selling courses
01:06:18 but the smartest thing you can do as a
01:06:19 SAS company is sell a course teach
01:06:22 people a business opportunity your sass
01:06:24 is just like conveniently placed as a
01:06:26 way to execute that business basically
01:06:29 so I think that's really smart marketing
01:06:31 but okay I do want to ask you now I so
01:06:34 we kind of asked you like how the
01:06:35 landscape has changed over the last
01:06:36 eight months with AI how do you see the
01:06:40 next like how have you seen your
01:06:43 approach to this stuff change as you
01:06:45 gone through as an entrepreneur uh like
01:06:47 in terms of building products and stuff
01:06:49 yeah like when you just started out you
01:06:50 really didn't know this was happening
01:06:52 what is like how have your priorities
01:06:53 changed I think I've come to realize
01:06:55 like there's a lot of hard decisions you
01:06:56 have to make yeah that's like part of it
01:06:59 I built space there was like a like I
01:07:01 learned a lot from Fara farza gave me
01:07:02 the saying he was like Hey if you have a
01:07:04 decision like decision a and decision B
01:07:06 that someone gives you um most of the
01:07:08 time as a Founder your job is to make a
01:07:10 decision like Pick A or B but when you
01:07:12 when you've G when you're given two
01:07:14 choices your brain hyp like thinks like
01:07:16 okay I have to make a choice but
01:07:17 sometimes you just have to ask yourself
01:07:18 why can't we do both and like stuff like
01:07:20 that there was things I had to learn
01:07:22 where like sometimes like your brain
01:07:24 just convinces you like you have to make
01:07:25 a choice but why not do both and then
01:07:27 your job as a Founder is like figure out
01:07:29 how to get the supplies to do both uh
01:07:30 the other thing is like if you don't
01:07:32 make decisions you don't move at all
01:07:33 you're kind of stagnant that was another
01:07:35 big thing we spent a lot of time kind of
01:07:37 learning how to scale as well like when
01:07:39 you're scale when you scale your product
01:07:40 from like 10 users to 100 users it's
01:07:43 like a huge thing like you have to
01:07:44 actually figure out how to supply 100
01:07:46 like for example we were using we run on
01:07:48 gpus so we had we had this problem
01:07:50 constantly of like okay we have 10,000
01:07:52 100,000 requests to to day like people
01:07:54 did 100,000 converg today how are we
01:07:56 going to get enough compute for that so
01:07:58 it's like solving a bunch of these
01:07:59 problems on the Fly while your product
01:08:01 is out there puts just added pressure on
01:08:02 you how do you yeah so it's like that
01:08:05 like the fact that your product will die
01:08:06 if you don't solve them kind of makes
01:08:07 you solve those problems you know so
01:08:09 it's like okay I mean tomorrow we're not
01:08:10 going to make any money if we don't have
01:08:11 more computers so how like you're going
01:08:13 to figure out a way to find more
01:08:14 computers is that I'm not a technical
01:08:16 person but is that just AWS like you're
01:08:17 just like we don't use AWS we use model
01:08:19 model essentially like normally some
01:08:22 people pay for gpus let's say like want
01:08:24 10 A1 100s do you know a100 yeah Nvidia
01:08:27 SC yeah right like really big gpus but
01:08:29 the problem with that is like let's say
01:08:31 you're only using five at a time
01:08:32 sometimes at at night you're using eight
01:08:34 and then sometimes you're using three so
01:08:36 you're not utilizing 99% of it so then
01:08:38 there's a thing called serverless which
01:08:39 kind of essentially let's say right now
01:08:41 you're having 50 requests so it'll spin
01:08:43 up one GPU let's say it needs three more
01:08:45 gpus so we'll just spin them up and when
01:08:47 they're they're done being used it spin
01:08:49 some down so that's what we use so we
01:08:51 utilize our comput okay that makes smart
01:08:54 thank you serverless gpus serverless
01:08:56 okay cool so let's just go into all the
01:08:59 software that you use to run your
01:09:00 company now all the like internal tools
01:09:02 you're using communication organization
01:09:04 everything awesome yeah we use Discord
01:09:06 still internal internal stuff but I
01:09:09 would say there's a a bunch of tools
01:09:11 that I recommend one is post hog post
01:09:12 hog is by far the best analytical tool
01:09:15 out there and it's open source I would
01:09:17 recommend using it if you if you have
01:09:19 any product even if it's not even
01:09:20 software product you can it's one line
01:09:22 of code that you add to your your site
01:09:23 and you can see heat Maps like video
01:09:26 recordings of what your users are doing
01:09:28 you can see where they are in the world
01:09:30 what device they're they're on like a
01:09:31 bunch of these analytics how do you
01:09:32 spell that post post p h h o g post hog
01:09:37 okay post hog really cool company I
01:09:39 would recommend using them then we also
01:09:41 use retool retool essentially what it
01:09:43 does is you have a database that has
01:09:45 like your users or your conversions or
01:09:47 your subscriptions and a retool can make
01:09:49 really nice graphs of what information
01:09:51 is in your database so you can see how
01:09:53 many new users you gained how many new
01:09:55 subscriptions you gained and all that
01:09:56 retool retool we just move from stripe
01:09:59 to paddle paddle is a different POS
01:10:02 system the reason we moved from stripe
01:10:04 to paddle was we were seeing that uh we
01:10:06 we couldn't accept payments in p uh in
01:10:08 PayPal and PayPal is a huge thing
01:10:09 worldwide payments are done a lot
01:10:11 through PayPal and we couldn't accept
01:10:13 them so we move from strip padle and
01:10:14 because of that we've seen like 20 to
01:10:15 30% increase in subscription conversion
01:10:18 wow yeah so paddle is another just padle
01:10:21 p paddle.com paddle.com
01:10:23 they're actually built on top of stripe
01:10:25 but they just add more features oh okay
01:10:27 so so tot still works for you then yeah
01:10:29 tot still and tolt actually has they
01:10:31 have two options they have stripe and
01:10:32 they have paddle so have both options um
01:10:34 so yeah I would I would use that I would
01:10:36 use super base for your database super
01:10:38 base is like a really good type of
01:10:40 format for your database you can see
01:10:41 your tables really cleanly um yeah so
01:10:44 that's like an air table competitor
01:10:45 super base or super base is like
01:10:47 literally like a pure SQL database but
01:10:49 it's like all hosted in like a nice way
01:10:51 got um yeah kind kind of air table more
01:10:53 like a actual tables but Bas actual
01:10:56 database but you can see as in table
01:10:58 format like air table gotcha um and then
01:11:00 yeah I would say there's a couple of
01:11:01 other ones um I think the those are the
01:11:04 main few that I use every single day and
01:11:06 then like for productivity I use like
01:11:08 Kon Kon is like a great calendar app I
01:11:11 use um Kon is great for calendar and I
01:11:13 then I also use superum Y superum is
01:11:16 like the greatest tool and it's
01:11:18 like that's what you call a great
01:11:19 product So like um there's a saying that
01:11:21 uh someone once told me and I he I was
01:11:23 like hey what's the difference between a
01:11:24 great product and a good product it was
01:11:26 like a great product is something that
01:11:27 if I give to you and I take it back
01:11:29 you're going to fight to have it back
01:11:31 and a good product is like if I take
01:11:32 from you and I have I take it back
01:11:34 you're just you're going to complain
01:11:35 once and that's it like superhuman is
01:11:37 something that if you take from me I'm
01:11:38 GNA I'm gonna fight to have it back
01:11:40 right like I can't go back to normal
01:11:41 emails super human what's your favorite